Secrets of success in 8 words, 3 minutes | Richard St. John

3,488,281 views ใƒป 2007-01-06

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

ืžืชืจื’ื: Noam Nelke ืžื‘ืงืจ: Noam Sela
00:25
This is really a two-hour presentation I give to high school students,
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ื–ืืช ื‘ืขืฆื ื”ืจืฆืื” ืฉืœ ืฉืขืชื™ื™ื ืฉืื ื™ ืžืจืฆื” ืœืชืœืžื™ื“ื™ ืชื™ื›ื•ืŸ,
00:28
cut down to three minutes.
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ืฉืžืงื•ืฆืฆืช ืœืฉืœื•ืฉ ื“ืงื•ืช.
00:29
And it all started one day on a plane, on my way to TED,
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ื•ื”ื›ืœ ื”ืชื—ื™ืœ ื™ื•ื ืื—ื“ ื‘ืžื˜ื•ืก ื‘ื“ืจื›ื™ ืœ- TED,
00:32
seven years ago.
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ืœืคื ื™ ืฉื‘ืข ืฉื ื™ื.
00:33
And in the seat next to me was a high school student, a teenager,
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ื‘ืžื•ืฉื‘ ืœื™ื“ื™
ื”ื™ืชื” ืชืœืžื™ื“ืช ืชื™ื›ื•ืŸ, ื‘ื’ื™ืœ ื”ืขืฉืจื”,
00:38
and she came from a really poor family.
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ื•ื”ื™ื ื‘ืื” ืžืžืฉืคื—ื” ืžืžืฉ ืขื ื™ื”.
00:40
And she wanted to make something of her life,
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ื•ื”ื™ื ืจืฆืชื” ืœืขืฉื•ืช ืžืฉื”ื• ืขื ื”ื—ื™ื™ื ืฉืœื”,
00:43
and she asked me a simple little question.
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ื•ื”ื™ื ืฉืืœื” ืื•ืชื™ ืฉืืœื” ืงื˜ื ื” ืคืฉื•ื˜ื”.
ื”ื™ื ืืžืจื” "ืžื” ืžื‘ื™ื ืœื”ืฆืœื—ื”?".
00:45
She said, "What leads to success?"
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ื•ื”ืจื’ืฉืชื™ ืžืžืฉ ืจืข,
00:47
And I felt really badly,
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00:48
because I couldn't give her a good answer.
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ื‘ื’ืœืœ ืฉืœื ื™ื›ื•ืœืชื™ ืœืชืช ืœื” ืชืฉื•ื‘ื” ื˜ื•ื‘ื”.
00:50
So I get off the plane, and I come to TED.
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ืื– ืื ื™ ื™ื•ืจื“ ืžื”ืžื˜ื•ืก ื•ืื ื™ ืžื’ื™ืข ืœ- TED.
00:53
And I think, jeez, I'm in the middle of a room of successful people!
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ื•ืื ื™ ื—ื•ืฉื‘, ืืœื•ื”ื™ื, ืื ื™ ื‘ืืžืฆืข ื—ื“ืจ ืžืœื ืื ืฉื™ื ืžืฆืœื™ื—ื™ื!
00:56
So why don't I ask them what helped them succeed,
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ืื– ืœืžื” ืฉืื ื™ ืœื ืืฉืืœ ืื•ืชื ืžื” ืขื–ืจ ืœื”ื ืœื”ืฆืœื™ื—,
00:59
and pass it on to kids?
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ื•ืืขื‘ื™ืจ ืืช ื–ื” ืœื™ืœื“ื™ื?
01:01
So here we are, seven years, 500 interviews later,
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ืื– ื”ื ื” ืื ื—ื ื• ืคื”, ืฉื‘ืข ืฉื ื™ื ื•- 500 ืจืื™ื•ื ื•ืช ืžืื•ื—ืจ ื™ื•ืชืจ,
01:05
and I'm going to tell you what really leads to success
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ื•ืื ื™ ืขื•ืžื“ ืœื•ืžืจ ืœื›ื ืžื” ื‘ืืžืช ืžื‘ื™ื ืœื”ืฆืœื—ื”
01:08
and makes TEDsters tick.
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ื•ืžื ื™ืข ืื ืฉื™ TED.
01:10
And the first thing is passion.
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ื•ื”ื“ื‘ืจ ื”ืจืืฉื•ืŸ ื”ื•ื ืชืฉื•ืงื”.
01:12
Freeman Thomas says, "I'm driven by my passion."
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ืคืจื™ืžืŸ ืชื•ืžืก ืื•ืžืจ "ืื ื™ ืžื•ื ืข ืขืœ ื™ื“ื™ ื”ืชืฉื•ืงื” ืฉืœื™".
01:15
TEDsters do it for love; they don't do it for money.
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ืื ืฉื™ TED ืขื•ืฉื™ื ื–ืืช ืžืชื•ืš ืื”ื‘ื”, ืœื ืขื‘ื•ืจ ื›ืกืฃ.
01:18
Carol Coletta says, "I would pay someone to do what I do."
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ืงืจื•ืœ ืงื•ืœื˜ื” ืื•ืžืจืช "ื”ื™ื™ืชื™ ืžืฉืœืžืช ืœืžื™ืฉื”ื• ื›ื“ื™ ืœืขืฉื•ืช ืžื” ืฉืื ื™ ืขื•ืฉื”".
01:21
And the interesting thing is:
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ื•ื”ื“ื‘ืจ ื”ืžืขื ื™ื™ืŸ ื”ื•ื
01:23
if you do it for love, the money comes anyway.
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ืฉืื ืขื•ืฉื™ื ืืช ื–ื” ืžืื”ื‘ื”, ื”ื›ืกืฃ ื‘ื ื‘ื›ืœ ืžืงืจื”.
01:25
Work! Rupert Murdoch said to me, "It's all hard work.
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ืชืขื‘ื“ื•! ืจื•ืคืจื˜ ืžื•ืจื“ื•ืง ืืžืจ ืœื™ "ื–ื” ื”ื›ืœ ืขื‘ื•ื“ื” ืงืฉื”.
01:29
Nothing comes easily. But I have a lot of fun."
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ืฉื•ื ื“ื‘ืจ ืœื ื‘ื ื‘ืงืœื•ืช. ืื‘ืœ ืžืื•ื“ ื›ื™ืฃ ืœื™".
ื”ื•ื ืืžืจ ื›ื™ืฃ? ืจื•ืคืจื˜? ื›ืŸ!
01:32
Did he say fun? Rupert? Yes!
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01:35
(Laughter)
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ืื ืฉื™ TED ื‘ืืžืช ื ื”ื ื™ื ืœืขื‘ื•ื“. ื•ื”ื ืขื•ื‘ื“ื™ื ืงืฉื”.
01:36
TEDsters do have fun working. And they work hard.
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01:39
I figured, they're not workaholics. They're workafrolics.
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ืื ื™ ืื•ืžืจ ืฉื”ื ืœื "ืžื›ื•ืจื™ ืขื‘ื•ื“ื”". ื”ื "ืžื›ื™ื™ืคื™ื™ ืขื‘ื•ื“ื”".
01:42
(Laughter)
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01:43
Good!
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ื˜ื•ื‘! ืืœื›ืก ื’ืจื“ืŸ ืื•ืžืจ "ื›ื“ื™ ืœื”ื™ื•ืช ืžืฆืœื™ื— ืชืงืข ืืช ื”ืืฃ ืฉืœืš ื‘ืžืฉื”ื•
01:44
(Applause)
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01:45
Alex Garden says, "To be successful, put your nose down in something
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01:49
and get damn good at it."
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ื•ืชื”ืคื•ืš ืœื”ื™ื•ืช ื˜ื•ื‘ ื‘ื–ื”".
01:50
There's no magic; it's practice, practice, practice.
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ืื™ืŸ ืงืกื, ื–ื” ืื™ืžื•ืŸ, ืื™ืžื•ืŸ, ืื™ืžื•ืŸ.
01:53
And it's focus.
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ื•ื–ื” ืžื™ืงื•ื“. ื ื•ืจืžืŸ ื’'ื•ื™ืกื•ืŸ ืืžืจ ืœื™
01:54
Norman Jewison said to me,
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01:56
"I think it all has to do with focusing yourself on one thing."
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"ืื ื™ ื—ื•ืฉื‘ ืฉื”ื›ืœ ืงืฉื•ืจ ื‘ืœืžืงื“ ืืช ืขืฆืžืš ื‘ื“ื‘ืจ ืื—ื“".
01:59
And push!
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ื•ืœื“ื—ื•ืฃ! ื“ื™ื•ื™ื“ ื’ืืœื• ืื•ืžืจ "ื“ื—ื•ืฃ ืืช ืขืฆืžืš.
02:01
David Gallo says, "Push yourself.
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02:03
Physically, mentally, you've got to push, push, push."
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ืคื™ืกื™ืช, ืžื ื˜ืœื™ืช, ืฆืจื™ืš ืœื“ื—ื•ืฃ, ืœื“ื—ื•ืฃ, ืœื“ื—ื•ืฃ".
02:05
You've got to push through shyness and self-doubt.
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ืฆืจื™ืš ืœื”ืชื’ื‘ืจ ืขืœ ื”ื‘ื•ืฉื” ื•ื”ืคืงืคื•ืง ื”ืขืฆืžื™.
02:08
Goldie Hawn says, "I always had self-doubts.
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ื’ื•ืœื“ื™ ื”ื•ืŸ ืื•ืžืจืช "ืชืžื™ื“ ื”ื™ื• ืœื™ ืกืคืงื•ืช ื‘ืขืฆืžื™.
02:11
I wasn't good enough; I wasn't smart enough.
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ืœื ื”ื™ื™ืชื™ ืžืกืคื™ืง ื˜ื•ื‘ื”, ืœื ื”ื™ื™ืชื™ ืžืกืคื™ืง ื—ื›ืžื”.
02:13
I didn't think I'd make it."
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ืœื ื—ืฉื‘ืชื™ ืฉืืฆืœื™ื—".
02:15
Now it's not always easy to push yourself,
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ืขื›ืฉื™ื•, ืœื ืชืžื™ื“ ืงืœ ืœื“ื—ื•ืฃ ืืช ืขืฆืžืš,
02:17
and that's why they invented mothers.
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ื•ืœื›ืŸ ื”ืžืฆื™ืื• ืืช ืืžื. (ืฆื—ื•ืง)
02:19
(Laughter)
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02:20
(Applause)
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02:22
Frank Gehry said to me,
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ืคืจื ืง ื’ืจื™ -- ืคืจื ืง ื’ืจื™ ืืžืจ ืœื™
02:25
"My mother pushed me."
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"ืืžื ืฉืœื™ ื“ื—ืคื” ืื•ืชื™".
02:26
(Laughter)
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02:27
Serve!
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ืฉืจืชื•! ืฉืจื•ื•ื™ืŸ ื ื•ืœื ื“ ืื•ืžืจ "ื–ื• ื”ื™ืชื” ื–ื›ื•ืช ืœืฉืจืช ื›ืจื•ืคื".
02:29
Sherwin Nuland says, "It was a privilege to serve as a doctor."
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ืขื›ืฉื™ื• ื”ืจื‘ื” ื™ืœื“ื™ื ืื•ืžืจื™ื ืœื™ ืฉื”ื ืจื•ืฆื™ื ืœื”ื™ื•ืช ืžื™ืœื™ื•ื ืจื™ื.
02:33
A lot of kids want to be millionaires.
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02:35
The first thing I say is:
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ื•ื”ื“ื‘ืจ ื”ืจืืฉื•ืŸ ืฉืื ื™ ืื•ืžืจ ืœื”ื ื”ื•ื
02:36
"OK, well you can't serve yourself;
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"ื‘ืกื“ืจ, ืืชื ืœื ื™ื›ื•ืœื™ื ืœืฉืจืช ืืช ืขืฆืžื›ื,
02:38
you've got to serve others something of value.
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ืืชื ื—ื™ื™ื‘ื™ื ืœื”ืฆื™ืข ืœืื—ืจื™ื ืžืฉื”ื• ื‘ืขืœ ืขืจืš.
02:40
Because that's the way people really get rich."
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ื›ื™ ื–ืืช ื”ื“ืจืš ืฉื‘ื” ืื ืฉื™ื ื‘ืืžืช ื ื”ื™ื™ื ืขืฉื™ืจื™ื".
02:44
Ideas!
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ืจืขื™ื•ื ื•ืช. ืื™ืฉ TED ื‘ื™ืœ ื’ื™ื™ื˜ืก ืื•ืžืจ "ื”ื™ื” ืœื™ ืจืขื™ื•ืŸ --
02:45
TEDster Bill Gates says, "I had an idea:
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02:48
founding the first micro-computer software company."
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ืœื”ืงื™ื ืืช ื—ื‘ืจืช ื”ืชื•ื›ื ื” ื”ืจืืฉื•ื ื” ืœืžื™ืงืจื• ืžื—ืฉื‘ื™ื".
02:51
I'd say it was a pretty good idea.
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ื”ื™ื™ืชื™ ืื•ืžืจ ืฉื–ื” ื”ื™ื” ืจืขื™ื•ืŸ ื“ื™ ื˜ื•ื‘.
02:53
And there's no magic to creativity in coming up with ideas --
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ื•ืื™ืŸ ืงืกื ืœื™ืฆื™ืจืชื™ื•ืช ื‘ื”ืžืฆืืช ืจืขื™ื•ื ื•ืช,
02:56
it's just doing some very simple things.
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ื–ื” ืจืง ืœืขืฉื•ืช ื“ื‘ืจื™ื ืคืฉื•ื˜ื™ื [ื”ืงืฉื™ื‘ื•, ื”ืชื‘ื•ื ื ื•, ื”ื™ื• ืกืงืจื ื™ื, ืฉืืœื• ืฉืืœื•ืช, ืคืชืจื• ื‘ืขื™ื•ืช, ืฆืจื• ืงืฉืจื™ื].
02:58
And I give lots of evidence.
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ื•ืื ื™ ื ื•ืชืŸ ื”ืจื‘ื” ื”ื•ื›ื—ื•ืช. [ื”ืงืฉื™ื‘ื•, ื”ืชื‘ื•ื ื ื•, ื”ื™ื• ืกืงืจื ื™ื, ืฉืืœื• ืฉืืœื•ืช, ืคืชืจื• ื‘ืขื™ื•ืช, ืฆืจื• ืงืฉืจื™ื]
03:00
Persist!
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ื”ืชืžื™ื“ื•. ื’'ื• ืงืจืื•ืก ืื•ืžืจ
03:01
Joe Kraus says,
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03:02
"Persistence is the number one reason for our success."
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"ื”ืชืžื“ื” ื”ื™ื ื”ืกื™ื‘ื” ืžืกืคืจ ืื—ื“ ืœื”ืฆืœื—ื” ืฉืœื ื•".
03:05
You've got to persist through failure. You've got to persist through crap!
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ืืชื ื—ื™ื™ื‘ื™ื ืœื”ืชืžื™ื“ ืœืžืจื•ืช ื”ื›ืฉืœื•ื ื•ืช. ื—ื™ื™ื‘ื™ื ืœื”ืชืžื™ื“ ืœืžืจื•ืช ื”ื‘ืืกื”!
03:09
Which of course means "Criticism, Rejection, Assholes and Pressure."
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ืฉื–ื”, ื›ืžื•ื‘ืŸ, "ื‘ื™ืงื•ืจืช, ืื™ื“ื™ื•ื˜ื™ื, ืกื™ืจื•ื‘ ื•ื”ืœื—ืฆื”".
03:12
(Laughter)
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(ืฆื—ื•ืง)
03:15
So, the answer to this question is simple:
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ืื– ื”... -- ื”ืชืฉื•ื‘ื” ืœืฉืืœื” ื”ื–ืืช ื”ื™ื ืคืฉื•ื˜ื”:
03:19
Pay 4,000 bucks and come to TED.
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ืฉืœืžื• 4,000 ื“ื•ืœืจ ื•ื‘ื•ืื• ืœ- TED.
03:21
(Laughter)
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03:22
Or failing that, do the eight things -- and trust me,
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ืื• ืื ืชื›ืฉืœื• ื‘ื–ื”, ืชืขืฉื• ืืช ืฉืžื•ื ื” ื”ื“ื‘ืจื™ื -- ื•ืกืžื›ื• ืขืœื™,
03:25
these are the big eight things that lead to success.
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ืืœื” ืฉืžื•ื ืช ื”ื“ื‘ืจื™ื ื”ื’ื“ื•ืœื™ื ืฉืžื•ื‘ื™ืœื™ื ืœื”ืฆืœื—ื”.
03:28
Thank you TEDsters for all your interviews!
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ืชื•ื“ื” ืื ืฉื™ TED ืขืœ ื›ืœ ื”ืจืื™ื•ื ื•ืช ืฉืœื›ื!
03:31
(Applause)
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ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

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