Secrets of success in 8 words, 3 minutes | Richard St. John

譯者: Bill Hsiung 審譯者: Ai-Ying (Erin) Chiang

This is really a two-hour presentation I give to high school students,

這原來是為高中生準備的兩小時演講，

cut down to three minutes.

現在精簡成三分鐘。

And it all started one day on a plane, on my way to TED,

一切都得從我搭機來參加 TED 那天說起。

seven years ago.

那是 7 年前了，

And in the seat next to me was a high school student, a teenager,

在機上我隔壁坐了

一個高中生，一個青少年。

and she came from a really poor family.

她家很窮，

And she wanted to make something of her life,

不過她希望這輩子能有所成就。

and she asked me a simple little question.

所以就問了我一個簡單的問題，

她問：怎樣才能成功？

She said, "What leads to success?"

我感覺好糟糕。

And I felt really badly,

because I couldn't give her a good answer.

因為我說不出個好答案。

So I get off the plane, and I come to TED.

最後我下了飛機，到了 TED 會場。

And I think, jeez, I'm in the middle of a room of successful people!

突然想到，老天，這個地方滿是成功的人！

So why don't I ask them what helped them succeed,

為什麼不問問他們成功的祕訣？

and pass it on to kids?

然後再告訴孩子們呢？

So here we are, seven years, 500 interviews later,

經過 7 年 5 百次訪談後，

and I'm going to tell you what really leads to success

我將告訴大家真正的成功之道，

and makes TEDsters tick.

並以成功的 TED-ster 為例子。

And the first thing is passion.

第一項就是「熱情」。

Freeman Thomas says, "I'm driven by my passion."

汽車設計師費曼‧湯瑪斯曾說：熱情就是我的動力。

TEDsters do it for love; they don't do it for money.

TED-ster 做事絕非出於「利」，而是出自熱愛。

Carol Coletta says, "I would pay someone to do what I do."

城市設計師凱若‧柯麗塔說：我願意付錢讓別人做我的工作。

And the interesting thing is:

有趣的是，

if you do it for love, the money comes anyway.

出自熱愛做的事，一定會獲利。

Work! Rupert Murdoch said to me, "It's all hard work.

努力！媒體大亨梅鐸告訴我：全靠努力。

Nothing comes easily. But I have a lot of fun."

無事可輕鬆獲得。不過，我從中得到許多樂趣」。

他說了「樂趣」嗎？梅鐸？沒錯！

Did he say fun? Rupert? Yes!

(Laughter)

TED-ster 從工作中得到樂趣，而且他們非常努力。

TEDsters do have fun working. And they work hard.

I figured, they're not workaholics. They're workafrolics.

我發現，他們不是工作狂而是「工作玩家」。

(Laughter)

Good!

成為高手！電玩開發高手愛力克斯‧嘉登說：要成功，先得立定目標。

(Applause)

Alex Garden says, "To be successful, put your nose down in something

and get damn good at it."

然後讓自己成為高手。

There's no magic; it's practice, practice, practice.

一切沒有捷徑，只有練習、練習再練習。

And it's focus.

專注！製片諾曼‧喬森跟我說：

Norman Jewison said to me,

"I think it all has to do with focusing yourself on one thing."

我認為一切都跟能多專注在一件事有上有關。

And push!

狠勁！劇場美術設計師大衛‧高羅說：對自己狠一點！

David Gallo says, "Push yourself.

Physically, mentally, you've got to push, push, push."

體能上，心智上，都必須不斷的突破、突破再突破。

You've got to push through shyness and self-doubt.

要狠下心克服害羞跟自我懷疑。

Goldie Hawn says, "I always had self-doubts.

歌蒂·韓說：我向來懷疑自己，

I wasn't good enough; I wasn't smart enough.

我不夠好、不夠聰明、

I didn't think I'd make it."

我不覺得自己會成功。

Now it's not always easy to push yourself,

時時狠下心逼自己並不容易。

and that's why they invented mothers.

因此，「母親」就派上用場啦。（全場大笑）

(Laughter)

(Applause)

Frank Gehry said to me,

建築大師法蘭克‧蓋瑞告訴我：

"My mother pushed me."

我母親督促我。

(Laughter)

Serve!

服務！醫生作家薛文‧諾藍說：我有幸能當醫生為大家服務。

Sherwin Nuland says, "It was a privilege to serve as a doctor."

很多孩子們跟我說想成為百萬富翁，

A lot of kids want to be millionaires.

The first thing I say is:

我回答他們的第一句話就是：

"OK, well you can't serve yourself;

好，不過你不能只服務自己。

you've got to serve others something of value.

你必須先為別人提供有價值的服務。

Because that's the way people really get rich."

因為只有這樣才能真正富有。

Ideas!

想法。TED-ster 比爾·蓋茲說：我有個想法。

TEDster Bill Gates says, "I had an idea:

founding the first micro-computer software company."

想創立世界第一個微電腦軟體公司。

I'd say it was a pretty good idea.

我覺得那是個非常棒的想法。

And there's no magic to creativity in coming up with ideas --

創意靈感的產生沒有捷徑，

it's just doing some very simple things.

就是做這些非常簡單的事。

And I give lots of evidence.

正如投影片上列出的建議。

Persist!

毅力！軟體商喬‧庫斯說：

Joe Kraus says,

"Persistence is the number one reason for our success."

有毅力才會成功。

You've got to persist through failure. You've got to persist through crap!

即使失敗，也要有毅力撐過去。要有毅力撐過爛事 (CRAP) ！

Which of course means "Criticism, Rejection, Assholes and Pressure."

也就是批評 (C)、拒絕 (R)、爛人 (A) 與壓力 (P)

(Laughter)

（全場大笑）

So, the answer to this question is simple:

所以，這個大問題的答案非常簡單。

Pay 4,000 bucks and come to TED.

花 4 千美元參加 TED 演講、

(Laughter)

Or failing that, do the eight things -- and trust me,

要不就得做到這 8 點，而且我保證

these are the big eight things that lead to success.

這 8 點就是邁向成功的原則。

Thank you TEDsters for all your interviews!

謝謝所有參與訪談的 TED-ster ！

(Applause)