How to start a movement | Derek Sivers

Prevodilac: Ivana Korom Lektor: Sandra Gojic

Dakle, dame i gospodo, na TEDu

Ladies and gentlemen, at TED we talk a lot about leadership

pričamo dosta o vođstvu i o tome kako započeti pokret.

and how to make a movement.

So let's watch a movement happen, start to finish,

Pa pogledajmo kako se pokret događa, od početka do kraja, za manje od 3 minuta

in under three minutes

i izvucimo neke lekcije iz toga.

and dissect some lessons from it.

First, of course you know,

Prvo, kao što svi znate, potrebno je da vođa ima hrabrosti

a leader needs the guts to stand out and be ridiculed.

da se istakne i bude ismejan.

What he's doing is so easy to follow.

Ali ono što radi lako je za praćenje.

Here's his first follower with a crucial role;

Evo ga prvi pratilac sa ključnom ulogom.

he's going to show everyone else how to follow.

On će pokazati svima ostalima kako da prate.

Now, notice that the leader embraces him as an equal.

Primetite kako ga vođa prihvata kao sebi jednakog.

Now it's not about the leader anymore;

Znači, sad se više ne radi o vođi;

it's about them, plural.

radi se o njima, množina.

Now, there he is calling to his friends.

Sad on zove svoje prijatelje.

Now, if you notice that the first follower

Primećujete da je prvi pratilac

is actually an underestimated form of leadership in itself.

zapravo podcenjeni oblik samog vođstva.

It takes guts to stand out like that.

Potrebna je hrabrost da bi se samo tako isticalo.

The first follower is what transforms a lone nut into a leader.

Prvi pratilac je ono što preoblikuje

usamljenog ludaka u vođu.

(Laughter)

(smeh)

(Applause)

(aplauz)

And here comes a second follower.

Evo i drugog pratioca.

Now it's not a lone nut, it's not two nuts --

Sad nije usamljeni ludak, nisu dva ludaka,

three is a crowd, and a crowd is news.

tri je gomila, a gomila je vest.

So a movement must be public.

Znači, pokret mora biti javan.

It's important to show not just the leader, but the followers,

Važno je pokazati ne samo vođu, nego pratioce,

because you find that new followers emulate the followers, not the leader.

jer vidite da novi pratioci

imitiraju pratioce, ne vođu.

Now, here come two more people, and immediately after,

Sad dolazi još dvoje ljudi i odmah zatim

three more people.

još troje ljudi.

Now we've got momentum. This is the tipping point.

Sada imamo polet. Ovo je ključni momenat.

Now we've got a movement.

Sada imamo pokret.

(Laughter)

So, notice that, as more people join in,

Dakle, primetite, što se više ljudi priključuje,

it's less risky.

manje je rizično.

So those that were sitting on the fence before

Oni koji su do sada sedeli na ogradi sada više za to nemaju razloga.

now have no reason not to.

They won't stand out, they won't be ridiculed,

Neće se isticati.

Neće biti ismejani.

but they will be part of the in-crowd if they hurry.

Ali biće deo popularne mase, ako požure.

(Laughter)

(smeh)

So, over the next minute,

U narednom minutu videćete

you'll see all of those that prefer to stick with the crowd

sve one koji vole da budu u gužvi

because eventually they would be ridiculed for not joining in.

jer na kraju bi bili ismejani

jer se nisu pridružili,

And that's how you make a movement.

a tako se pravi pokret.

But let's recap some lessons from this.

Dakle, izvucimo neke pouke iz ovoga.

So first, if you are the type,

Dakle, prvo, ako ste tip,

like the shirtless dancing guy that is standing alone,

kao ovaj momak bez majice koji đuska sam,

remember the importance of nurturing your first few followers as equals

setite se koliko je važno da negujete

svojih prvih nekoliko pratilaca kao da su jednaki,

so it's clearly about the movement, not you.

znači radi se o pokretu, ne o vama.

(Laughter)

Okay, but we might have missed the real lesson here.

OK, ali možda smo propustili pravu lekciju ovde.

The biggest lesson, if you noticed --

Najveća pouka - ako ste primetili -

did you catch it? --

jeste je uhvatili - je da se vođstvo

is that leadership is over-glorified.

previše slavi,

Yes, it was the shirtless guy who was first,

da, lik bez majice je bio prvi

i on će pokupiti sve zasluge,

and he'll get all the credit,

but it was really the first follower

ali je zapravo prvi pratilac

that transformed the lone nut into a leader.

preobrazio usamljenog ludaka u vođu.

So, as we're told that we should all be leaders,

Pa, govore nam da svi treba da budemo vođe,

ali to bi bilo stvarno neučinkovito.

that would be really ineffective.

If you really care about starting a movement,

Ako želite da napravite pokret,

imajte hrabrosti da pratite

have the courage to follow and show others how to follow.

i pokažete ostalima kako da prate.

And when you find a lone nut doing something great,

I kada vidite da neki usamljeni ludak radi nešto dobro,

have the guts to be the first one to stand up and join in.

imajte hrabrosti da budete prvi

da mu se pridružite.

And what a perfect place to do that, at TED.

TED je savršeno mesto da to učinite.

Hvala.

Thanks.

(Applause)

(aplauz)