How to start a movement | Derek Sivers

Translator: Matej Divjak Reviewer: Špela Reher

Gospe in gospodje, na TED

Ladies and gentlemen, at TED we talk a lot about leadership

veliko govorimo o vodenju in kako narediti gibanje.

and how to make a movement.

So let's watch a movement happen, start to finish,

Poglejmo si torej, kako nastane gibanje, od začetka do konca, v manj kot treh minutah

in under three minutes

in iz tega izvlecimo nekaj naukov.

and dissect some lessons from it.

First, of course you know,

Najprej, kot seveda veste, si mora voditelj upati

a leader needs the guts to stand out and be ridiculed.

izstopati in prenesti zasmehovanje.

What he's doing is so easy to follow.

Vendar temu, kar počne, je tako preprosto slediti.

Here's his first follower with a crucial role;

Tu je torej njegov prvi privrženec z odločilno vlogo.

he's going to show everyone else how to follow.

Vsem ostalim bo pokazal, kako slediti.

Now, notice that the leader embraces him as an equal.

Bodite pozorni na to, da ga voditelj sprejme kot enakovrednega.

Now it's not about the leader anymore;

Zdaj torej ne gre več za voditelja;

it's about them, plural.

gre za oba, dvojina.

Now, there he is calling to his friends.

Zdaj kliče svoje prijatelje.

Now, if you notice that the first follower

Zdaj, če opazite, je prvi privrženec

is actually an underestimated form of leadership in itself.

dejansko podcenjena oblika vodenja samega.

It takes guts to stand out like that.

Za takšno izpostavljanje je potreben pogum.

The first follower is what transforms a lone nut into a leader.

Prvi privrženec je tisti, ki spremeni

osamljenega norca v vodjo.

(Laughter)

(smeh)

(Applause)

(aplavz)

And here comes a second follower.

In tukaj prihaja drugi privrženec.

Now it's not a lone nut, it's not two nuts --

Zdaj ni več osamljeni norec, nista dva norca,

three is a crowd, and a crowd is news.

trije so skupina in skupina je novica.

So a movement must be public.

Gibanje torej mora biti javno.

It's important to show not just the leader, but the followers,

Pomembno je, da se ne kaže le vodja, ampak tudi privržence,

because you find that new followers emulate the followers, not the leader.

ker ugotovite, da novi privrženci

oponašajo privržence, ne vodje.

Now, here come two more people, and immediately after,

Zdaj prihajata še dva človeka in takoj za tem

three more people.

še trije ljudje.

Now we've got momentum. This is the tipping point.

Zdaj smo dobili zagon. To je prelomna točka.

Now we've got a movement.

Sedaj imamo gibanje.

(Laughter)

So, notice that, as more people join in,

Torej, vidite, ko se več ljudi pridružuje,

it's less risky.

je tveganje manjše.

So those that were sitting on the fence before

Torej tisti, ki so bili prej neodločeni, sedaj za to več nimajo razloga.

now have no reason not to.

They won't stand out, they won't be ridiculed,

Ne bodo izstopali.

Ne bodo zasmehovani.

but they will be part of the in-crowd if they hurry.

Vendar pa bodo del "taglavnih", če pohitijo.

(Laughter)

(smeh)

So, over the next minute,

No, v roku naslednje minute

you'll see all of those that prefer to stick with the crowd

boste videli vse tiste, ki se raje držijo skupine,

because eventually they would be ridiculed for not joining in.

ker bi jih sčasoma zasmehovali,

ker se niso pridružili

And that's how you make a movement.

in na tak način naredite gibanje.

But let's recap some lessons from this.

Vendar ponovimo nekaj naukov iz tega.

So first, if you are the type,

Najprej, če ste tak tip,

like the shirtless dancing guy that is standing alone,

kot tisti plešoči moški brez majice, ki stoji sam,

remember the importance of nurturing your first few followers as equals

si zapomnite pomembnost tega,

da prvih nekaj privržencev sprejmete kot enakovredne,

so it's clearly about the movement, not you.

da je jasno, da gre za gibanje in ne za vas.

(Laughter)

Okay, but we might have missed the real lesson here.

Ok, smo pa morda spregledali resnični nauk.

The biggest lesson, if you noticed --

Največji nauk, če ste opazili --

did you catch it? --

ste ujeli? -- je, da je

is that leadership is over-glorified.

vodenje preveč opevano,

Yes, it was the shirtless guy who was first,

da je, ja, moški brez majice bil prvi

in bodo njemu pripisane vse zasluge,

and he'll get all the credit,

but it was really the first follower

vendar je v resnici bil prvi privrženec tisti,

that transformed the lone nut into a leader.

ki je spremenil osamljenega norca v vodjo.

So, as we're told that we should all be leaders,

Torej, ko nam govorijo, da bi vsi morali biti vodje,

bi to bilo resnično neučinkovito.

that would be really ineffective.

If you really care about starting a movement,

Če vam je res mar za začetek gibanja,

imejte pogum slediti

have the courage to follow and show others how to follow.

in pokažite drugim, kako slediti.

And when you find a lone nut doing something great,

In ko najdete osamljenega norca, ki počne nekaj izjemnega,

have the guts to be the first one to stand up and join in.

si drznite biti prvi,

ki mu bo pristopil in se mu pridružil.

And what a perfect place to do that, at TED.

In da to naredite, je TED popolno mesto.

Hvala.

Thanks.

(Applause)

(aplavz)