How to start a movement | Derek Sivers

Translator: Nafissa Yakubova Reviewer: Gulnoza Yakubova

Xonimlar va janoblar, biz TEDda

Ladies and gentlemen, at TED we talk a lot about leadership

Liderlik va yangi harakatlar boshlash haqida gapiramiz.

and how to make a movement.

So let's watch a movement happen, start to finish,

Keling biz shu 3 daqiqa ichida, harakatning boshlanishi va yakun yasalishini ko'raylik

in under three minutes

va undan kerakli saboq o'rganaylik.

and dissect some lessons from it.

First, of course you know,

Avvalambor, bilasiz lider, yani boshlovchi

a leader needs the guts to stand out and be ridiculed.

hammadan ajralib masxara bo'lishga yetarlicha dovyurak bo'lishi kerak.

What he's doing is so easy to follow.

Lekin uning qilgan ishiga osonlikcha qo'shilish mumkin.

Here's his first follower with a crucial role;

Mana bu yerda birinchi bo'lib qo'shilgan odamning ahamiyati juda muhim.

he's going to show everyone else how to follow.

U hammaga qanday qilib qo'shilish kerakligini ko'rsatadi.

Now, notice that the leader embraces him as an equal.

Endi, Lider , ya'ni birinchi boshlovchi uni o'z tengidek ko'radi.

Now it's not about the leader anymore;

Endi, gap faqat liderda emas,

it's about them, plural.

balki ularning ikkalasida.

Now, there he is calling to his friends.

Endi, u do'stlarini chaqirayapti.

Now, if you notice that the first follower

Agar e'tibor bersangiz, ana shu birinchi qo'shilgan odam

is actually an underestimated form of leadership in itself.

aslida liderlikning yetarlicha baho berilmagan turidir.

It takes guts to stand out like that.

Bunday ajralib turish uchun dovyuraklik kerak.

The first follower is what transforms a lone nut into a leader.

Birinchi qo'shilgan odam, o'sha birinchi

yolg'iz turgan "ahmoqday" tuyilgan odamni liderga aylantiradi.

(Laughter)

(Kulgi)

(Applause)

(Qarsaklar)

And here comes a second follower.

Ana endi ikkinchi odam qo'shiladi.

Now it's not a lone nut, it's not two nuts --

Endi bu bir ahmoq emas, ikki ahmoq emas

three is a crowd, and a crowd is news.

balki to'daga aylandi. To'da esa bu yangilikdir.

So a movement must be public.

Harakat odamlar ko'ziga ko'rinishi kerak.

It's important to show not just the leader, but the followers,

Nafaqat liderni ko'rsatish balki uning davom ettiruvchilarini ko'rsatish ham muhimdir

because you find that new followers emulate the followers, not the leader.

chunki , lider emas, balki ana shu qo'shilgan odamlar

yana yangi odamlarning qo'shilishiga sabab bo'ladi.

Now, here come two more people, and immediately after,

Mana endi, yana ikkita odam, va zudlik bilan

three more people.

ular ketidan yana uchtasi qo'shildi.

Now we've got momentum. This is the tipping point.

Bu eng muhim payt.

Now we've got a movement.

mana endi harakat yuzaga keldi.

(Laughter)

So, notice that, as more people join in,

Endi, eti'bor bering:

it's less risky.

qancha ko'p odam qo'shilsa, u shuncha xavfsiz ko'rinadi.

So those that were sitting on the fence before

Endi ana u chetda devorda o'tirganlarning qo'shilmaslikka sababi yo'q.

now have no reason not to.

They won't stand out, they won't be ridiculed,

Ular ajralib qolmaydi.

Masxara qilinmaydi.

but they will be part of the in-crowd if they hurry.

Lekin agar ular tezroq harakat qilsa, to'daning bir qismi bo'ladi-qo'yadi.

(Laughter)

(Kulgi)

So, over the next minute,

Keyingi daqiqa ichida,

you'll see all of those that prefer to stick with the crowd

shuni ko'rasizki, ba'zilar to'daga qo'shilishni xohlaydi,

because eventually they would be ridiculed for not joining in.

chunki endi ular qo'shilmagani uchun

masxara qilinishi mumkin

And that's how you make a movement.

va mana shunday qilib siz harakatni boshlay olasiz.

But let's recap some lessons from this.

Endi keling bu saboqdan xulosa chiqaraylik.

So first, if you are the type,

Birinchidan, agar siz huddi

like the shirtless dancing guy that is standing alone,

anavi ko'ylaksiz raqs tushayotgan bir o'zi turgan odamga o'xshasangiz,

remember the importance of nurturing your first few followers as equals

birinchi bo'lib sizga qo'shiladigan odamni

o'z tengingizdek ko'rishni esda saqlang,

so it's clearly about the movement, not you.

chunki muhimi siz emas, balki siz boshlagan harakat muhimdir.

(Laughter)

Okay, but we might have missed the real lesson here.

Endi, biz bu yerda eng asosiy saboqni esdan chiqaryapmiz.

The biggest lesson, if you noticed --

Eng katta saboq shuki, agar e'tibor bergan bo'lsangiz-

did you catch it? --

liderlik, boshqarish

is that leadership is over-glorified.

keragidan ortiqcha maqtaladi,

Yes, it was the shirtless guy who was first,

ana u ko'ylaksiz kishi birinchi boshladi

va hamma sharaf unga tegadi,

and he'll get all the credit,

but it was really the first follower

lekin aslida uni liderga aylantirgan odam

that transformed the lone nut into a leader.

ana shu birinchi qo'shilgan odam bo'ladi.

So, as we're told that we should all be leaders,

Agar biz hammamiz lider bo'lishimiz kerak desak

bundan foyda chiqmagan bo'lardi.

that would be really ineffective.

If you really care about starting a movement,

Agar siz rostdan ham bir harakat boshlashni xohlasangiz,

siz kimningdir iziga qo'shilib,

have the courage to follow and show others how to follow.

boshqalar ham qanday qo'shilish kerakligini ko'rsating.

And when you find a lone nut doing something great,

Va siz yolg'iz bir odamning ajoyib ish qilayotganini ko'rsangiz,

have the guts to be the first one to stand up and join in.

unga birinchi bo'lib qo'shiladigan

va ajralib turadigan dovyurak bo'ling.

And what a perfect place to do that, at TED.

Va TED bunday qilish uchun ayni makondir.

Rahmat.

Thanks.

(Applause)

(Qarsaklar)