How to start a movement | Derek Sivers

1,942,879 views ・ 2010-04-01

TED


μ•„λž˜ μ˜λ¬Έμžλ§‰μ„ λ”λΈ”ν΄λ¦­ν•˜μ‹œλ©΄ μ˜μƒμ΄ μž¬μƒλ©λ‹ˆλ‹€.

λ²ˆμ—­: Eunyoung Lim κ²€ν† : Sunphil Ga
신사 μˆ™λ…€ μ—¬λŸ¬λΆ„, TEDμ—μ„œ μš°λ¦¬λŠ”
00:16
Ladies and gentlemen, at TED we talk a lot about leadership
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리더쉽과 μš΄λ™μ„ μΌμœΌν‚€λŠ” 방법에 λŒ€ν•΄ λ§Žμ΄λ“€ μ–˜κΈ°ν•©λ‹ˆλ‹€.
00:19
and how to make a movement.
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00:20
So let's watch a movement happen, start to finish,
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이제 ν•˜λ‚˜μ˜ μš΄λ™μ΄ μΌμ–΄λ‚˜λŠ” λ³΄μ‹œμ£ . μ‹œμž‘ν•΄μ„œ λλ‚˜λŠ”λ° 3λΆ„μ΄λ‚΄μž…λ‹ˆλ‹€.
00:23
in under three minutes
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그리고 μ—¬κΈ°μ„œ λͺ‡ 가지 κ΅ν›ˆμ„ μ°Ύμ•„ μ°Ύμ•„λ΄…μ‹œλ‹€.
00:24
and dissect some lessons from it.
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00:26
First, of course you know,
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첫째둜, λ¬Όλ‘  μ—¬λŸ¬λΆ„λ„ μ•„μ‹œλ‹€μ‹œν”Ό, λ¦¬λ”λŠ” 배짱이 ν•„μš”ν•©λ‹ˆλ‹€.
00:27
a leader needs the guts to stand out and be ridiculed.
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μ£Όλͺ©λ°›κ²Œ 되고 또 쑰둱거리가 λ˜λ‹ˆκΉŒμš”.
00:32
What he's doing is so easy to follow.
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κ·Έλ ‡μ§€λ§Œ μ € λ‚¨μžκ°€ ν•˜κ³  μžˆλŠ” 건 λ”°λΌν•˜κΈ° μ•„μ£Ό 쉽죠.
00:34
Here's his first follower with a crucial role;
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μ—¬κΈ°μ„œ μ€‘μš”ν•œ 역할을 ν•˜λŠ” 첫번째 μΆ”μ’…μžκ°€ λ‚˜νƒ€λ‚©λ‹ˆλ‹€.
00:36
he's going to show everyone else how to follow.
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μ € λ‚¨μžκ°€ λ‹€λ₯Έ μ‚¬λžŒλ“€μ—κ²Œ μ–΄λ–»κ²Œ λ”°λΌν•˜λŠ”μ§€λ₯Ό 보여주죠.
00:39
Now, notice that the leader embraces him as an equal.
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리더가 μ € λ‚¨μžλ₯Ό λ™λ“±ν•œ μƒλŒ€λ‘œ λ°›μ•„λ“€μ΄λŠ”κ²Œ λ³΄μ΄μ‹œμ£ .
00:41
Now it's not about the leader anymore;
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더 이상 리더가 μ•„λ‹™λ‹ˆλ‹€;
00:43
it's about them, plural.
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κ·Έλ“€, 볡수죠.
00:45
Now, there he is calling to his friends.
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μ € λ‚¨μžκ°€ μ΄μ œλŠ” μΉœκ΅¬λ“€μ„ 뢈러 λͺ¨μœΌκ³  μžˆλ„€μš”.
00:47
Now, if you notice that the first follower
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첫 번째 μΆ”μ’…μžκ°€ 사싀
00:49
is actually an underestimated form of leadership in itself.
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κ³Όμ†Œν‰κ°€λœ ν˜•νƒœμ˜ λ¦¬λ”μ‰½μ΄λΌλŠ” κ±Έ λˆˆμΉ˜μ±„μ…¨μ„ κ²λ‹ˆλ‹€.
00:53
It takes guts to stand out like that.
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μ €λ ‡κ²Œ λˆˆμ— 띄기 μœ„ν•΄μ„œλŠ” 배짱이 두둑해야 ν•©λ‹ˆλ‹€.
00:55
The first follower is what transforms a lone nut into a leader.
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첫 번째 μΆ”μ’…μžλŠ” ν•œ μ™Έλ‘œμš΄ λ―ΈμΉ˜κ΄‘μ΄λ₯Ό
λ¦¬λ”λ‘œ λ³€λͺ¨μ‹œν‚€μ£ .
01:00
(Laughter)
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(μ›ƒμŒ)
01:02
(Applause)
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(λ°•μˆ˜)
01:05
And here comes a second follower.
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두 번째 μΆ”μ’…μžκ°€ μ˜€λ„€μš”.
01:07
Now it's not a lone nut, it's not two nuts --
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이제 μ™Έλ‘œμš΄ λ―ΈμΉ˜κ΄‘μ΄λ„ μ•„λ‹ˆκ³ , 두 λͺ…μ˜ λ―ΈμΉ˜κ΄‘μ΄λ„ μ•„λ‹™λ‹ˆλ‹€.
01:09
three is a crowd, and a crowd is news.
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μ„Έ λͺ…은 ν•˜λ‚˜μ˜ 집단이고, 집단은 λ‰΄μŠ€κ±°λ¦¬μ£ .
01:12
So a movement must be public.
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μš΄λ™μ΄λž€ 건 λŒ€μ€‘μ μ΄μ–΄μ•Όλ§Œ ν•©λ‹ˆλ‹€.
01:14
It's important to show not just the leader, but the followers,
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리더λ₯Ό λ³΄μ—¬μ£ΌλŠ” 것이 μ•„λ‹ˆλΌ, μΆ”μ’…μžλ“€μ„ λ³΄μ—¬μ£ΌλŠ” 것이 μ€‘μš”ν•˜μ£ .
01:17
because you find that new followers emulate the followers, not the leader.
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μƒˆλ‘œμš΄ μΆ”μ’…μžλ“€μ€
리더가 μ•„λ‹Œ μΆ”μ’…μžλ“€μ„ λ”°λΌν•˜κΈ° λ•Œλ¬Έμ΄μ£ .
01:22
Now, here come two more people, and immediately after,
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여기에 두 λͺ…μ˜ μ‚¬λžŒμ΄ 더 였고, λ°”λ‘œ 뒀에,
01:24
three more people.
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μ„Έ λͺ…μ˜ μ‚¬λžŒμ΄ 더 λΆ™μŠ΅λ‹ˆλ‹€.
01:26
Now we've got momentum. This is the tipping point.
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이제 가속도가 λΆ™κ²Œ 되죠. 이게 λ°”λ‘œ μ „ν™˜μ μž…λ‹ˆλ‹€.
01:28
Now we've got a movement.
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κ²°κ΅­ ν•˜λ‚˜μ˜ μš΄λ™μ΄ λ©λ‹ˆλ‹€.
01:30
(Laughter)
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01:31
So, notice that, as more people join in,
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μ•Œμ•„μ°¨λ¦¬μ…¨κ² μ§€λ§Œ, λ§Žμ€ μ‚¬λžŒλ“€μ΄ μ°Έμ—¬ν• μˆ˜λ‘
01:34
it's less risky.
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덜 μœ„ν—˜ν•©λ‹ˆλ‹€.
01:35
So those that were sitting on the fence before
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κ·Έλž˜μ„œ κ·Έ μ „κΉŒμ§„ λ°©κ΄€ν•˜κ³  있던 μ‚¬λžŒλ“€λ„, μ§€κΈˆμ€ 그럴 ν•„μš”κ°€ μ—†λŠ”κ±°μ£ .
01:38
now have no reason not to.
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01:39
They won't stand out, they won't be ridiculed,
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돋보이지도 μ•Šκ³ 
쑰둱거리가 λ˜μ§€λ„ μ•ŠμŠ΅λ‹ˆλ‹€.
01:43
but they will be part of the in-crowd if they hurry.
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μ„œλ‘λ₯΄λ©΄ 집단 λ‚΄ 핡심 그룹의 일원이 될 μˆ˜λ„ 있죠.
01:45
(Laughter)
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(μ›ƒμŒ)
01:48
So, over the next minute,
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자, μ•žμœΌλ‘œ λͺ‡ λΆ„κ°„
01:50
you'll see all of those that prefer to stick with the crowd
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μ—¬λŸ¬λΆ„μ€ μ € μ‚¬λžŒλ“€ λͺ¨λ‘κ°€ 집단을 κ³ μˆ˜ν•˜λ €λŠ” κ±Έ 보게 λ˜μ‹€ κ²λ‹ˆλ‹€.
01:52
because eventually they would be ridiculed for not joining in.
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κ²°κ΅­μ—” μ°Έμ—¬ν•˜μ§€ μ•ŠμœΌλ©΄
μ‘°λ‘±λ°›κ²Œ λ˜κΈ°λ•Œλ¬Έμ΄μ£ .
01:56
And that's how you make a movement.
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이게 μš΄λ™μ„ μΌμœΌν‚€λŠ” λ°©λ²•μž…λ‹ˆλ‹€.
01:58
But let's recap some lessons from this.
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μ—¬κΈ°μ„œ λͺ‡ 가지 κ΅ν›ˆμ„ μš”μ•½ν•΄λ³΄μ£ .
02:00
So first, if you are the type,
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첫째둜, μ—¬λŸ¬λΆ„μ΄ λ§Œμ•½μ— ν˜Όμžμ„œ μΆ€μΆ”λ˜
02:03
like the shirtless dancing guy that is standing alone,
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μ € 웃톡 벗은 λ‚¨μžμ™€ 같은 μœ ν˜•μ΄λΌλ©΄
02:06
remember the importance of nurturing your first few followers as equals
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초기 μ†Œμˆ˜μ˜ μΆ”μ’…μžλ₯Ό λ™λ“±ν•˜κ²Œ
λŒλ΄μ•Ό ν•œλ‹€λŠ” κ²ƒμ˜ μ€‘μš”μ„±μ„ κΈ°μ–΅ν•˜μ„Έμš”.
02:10
so it's clearly about the movement, not you.
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그러면 ν™•μ‹€νžˆ μš΄λ™μ— κ΄€ν•œ 것이지, μ—¬λŸ¬λΆ„μ— κ΄€ν•œ 것이 μ•„λ‹ˆμ£ .
02:12
(Laughter)
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02:13
Okay, but we might have missed the real lesson here.
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κ·Έλ ‡μ§€λ§Œ μš°λ¦¬λŠ” μ§„μ •ν•œ κ΅ν›ˆμ„ μ§€λ‚˜μ³€λŠ”μ§€λ„ λͺ¨λ₯΄κ² λ„€μš”.
02:16
The biggest lesson, if you noticed --
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κ°€μž₯ 큰 κ΅ν›ˆμ€, μ—¬λŸ¬λΆ„λ„ κΉ¨λ‹¬μœΌμ…¨λ‹€μ‹œν”Ό -
02:18
did you catch it? --
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μ΄ν•΄ν•˜μ…¨λ‚˜μš” -- λ¦¬λ”μ‰½μ΄λž€κ²Œ
02:19
is that leadership is over-glorified.
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μ§€λ‚˜μΉ˜κ²Œ λ―Έν™”λ˜μ—ˆλ‹€λŠ” κ²λ‹ˆλ‹€.
02:22
Yes, it was the shirtless guy who was first,
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λ„€, 웃톡 벗은 λ‚¨μžκ°€ μ΅œμ΄ˆμ˜€μœΌλ‹ˆ,
κ·Έκ°€ λͺ¨λ“  곡둜λ₯Ό μΈμ •λ°›μ„ν…Œμ£ .
02:25
and he'll get all the credit,
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02:26
but it was really the first follower
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κ·ΈλŸ¬λ‚˜ μ™Έλ‘œμš΄ λ―ΈμΉ˜κ΄‘μ΄λ₯Ό λ¦¬λ”λ‘œ λ³€λͺ¨μ‹œν‚¨ μ‚¬λžŒμ€
02:28
that transformed the lone nut into a leader.
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사싀 첫 번째 μΆ”μ’…μžμž…λ‹ˆλ‹€.
02:31
So, as we're told that we should all be leaders,
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μš°λ¦¬κ°€ λͺ¨λ‘ 리더가 λ˜μ–΄μ•Ό ν•œλ‹€λŠ” 것은
μ •λ§λ‘œ νš¨κ³Όμ μ΄μ§€ λͺ»ν•©λ‹ˆλ‹€.
02:34
that would be really ineffective.
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02:35
If you really care about starting a movement,
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μ—¬λŸ¬λΆ„μ΄ μ •λ§λ‘œ μš΄λ™μ„ μΌμœΌν‚€λ €κ³  μƒκ°ν•œλ‹€λ©΄,
λ”°λ₯Ό 수 μžˆλŠ” 용기λ₯Ό κ°€μ§€μ„Έμš”.
02:38
have the courage to follow and show others how to follow.
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그리고 λ‹€λ₯Έ μ‚¬λžŒλ“€μ—κ²Œ μ–΄λ–»κ²Œ 따라야 ν•˜λŠ”μ§€λ₯Ό λ³΄μ—¬μ£Όμ„Έμš”.
02:41
And when you find a lone nut doing something great,
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ν›Œλ₯­ν•œ 일을 ν•˜κ³  μžˆλŠ” μ™Έλ‘œμš΄ λ―ΈμΉ˜κ΄‘μ΄λ₯Ό λ°œκ²¬ν•˜λ©΄,
02:43
have the guts to be the first one to stand up and join in.
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μ£Όμ €ν•˜μ§€ μ•Šκ³  맨 λ¨Όμ €
μΌμ–΄μ„œμ„œ μ°Έμ—¬ν•  수 μžˆλŠ” 배짱을 κ°€μ§€μ„Έμš”.
02:47
And what a perfect place to do that, at TED.
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그런 일을 ν•  수 μžˆλŠ” μ™„λ²½ν•œ 곳이 λ°”λ‘œ TEDμž…λ‹ˆλ‹€.
κ°μ‚¬ν•©λ‹ˆλ‹€.
02:50
Thanks.
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02:51
(Applause)
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(λ°•μˆ˜)
이 μ›Ήμ‚¬μ΄νŠΈ 정보

이 μ‚¬μ΄νŠΈλŠ” μ˜μ–΄ ν•™μŠ΅μ— μœ μš©ν•œ YouTube λ™μ˜μƒμ„ μ†Œκ°œν•©λ‹ˆλ‹€. μ „ 세계 졜고의 μ„ μƒλ‹˜λ“€μ΄ κ°€λ₯΄μΉ˜λŠ” μ˜μ–΄ μˆ˜μ—…μ„ 보게 될 κ²ƒμž…λ‹ˆλ‹€. 각 λ™μ˜μƒ νŽ˜μ΄μ§€μ— ν‘œμ‹œλ˜λŠ” μ˜μ–΄ μžλ§‰μ„ 더블 ν΄λ¦­ν•˜λ©΄ κ·Έκ³³μ—μ„œ λ™μ˜μƒμ΄ μž¬μƒλ©λ‹ˆλ‹€. λΉ„λ””μ˜€ μž¬μƒμ— 맞좰 μžλ§‰μ΄ μŠ€ν¬λ‘€λ©λ‹ˆλ‹€. μ˜κ²¬μ΄λ‚˜ μš”μ²­μ΄ μžˆλŠ” 경우 이 문의 양식을 μ‚¬μš©ν•˜μ—¬ λ¬Έμ˜ν•˜μ‹­μ‹œμ˜€.

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