How to start a movement | Derek Sivers

Translator: Chichi Etteh Reviewer: TED Open Translation

Ndi ohaneze, na TED

Ladies and gentlemen, at TED we talk a lot about leadership

anyi na ekwu maka ichi na otu ibido ihe

and how to make a movement.

So let's watch a movement happen, start to finish,

Ka anyi lee anya otu ihe na aga, site na mbido ruo na ngwucha, na ikeji ato

in under three minutes

ma mutakwa ihe ona akuzi

and dissect some lessons from it.

First, of course you know,

Nke mbu, okwa unu ma na onye na edu kwesiri igbasike

a leader needs the guts to stand out and be ridiculed.

ime ihe ndi ozo ga eji chia ya ochi.

What he's doing is so easy to follow.

mana ihe o na eme di mfe iso

Here's his first follower with a crucial role;

Ebe a onye mbu na eso ya nwere oru di ezigbo mkpa

he's going to show everyone else how to follow.

oga egosi nmadu nile otu ha ga esi eso

Now, notice that the leader embraces him as an equal.

Ugbu a, lee ka onye na edu ga esi gbako ya ka ha bu nwanna

Now it's not about the leader anymore;

Ugbu a, obughikwa maka onye na edu

it's about them, plural.

obu maka ha abuo,

Now, there he is calling to his friends.

Ugbu a, o na akpo ndi enyi ya.

Now, if you notice that the first follower

Ugbu a, unu ga ahu na onye na eso na mbu

is actually an underestimated form of leadership in itself.

buzi ezigbo onye isi na onwe ya

It takes guts to stand out like that.

ona bu inwe obi ikwu cha puta otu anwu

The first follower is what transforms a lone nut into a leader.

onye izizi na eso bu onye gbanwe

onye noru onwe ya to onye ndu

(Laughter)

(imu amu)

(Applause)

(iku aka)

And here comes a second follower.

onye nke ibou na eso abia

Now it's not a lone nut, it's not two nuts --

kita oburuzi ofu onye or nmadu abou,

three is a crowd, and a crowd is news.

nmadu ato bu igwe, igwe bu news

So a movement must be public.

so iga na iru ga bu na iro

It's important to show not just the leader, but the followers,

odi nkpa, not just igosi onye na edu, mana igosi ndi na eso

because you find that new followers emulate the followers, not the leader.

maka na ndi ofu na eso

na eso ndi na eso, not onye na edu

Now, here come two more people, and immediately after,

kita, odi nmadu nabu na abia and ozugbo

three more people.

nmadu ito more

Now we've got momentum. This is the tipping point.

kita anyi weh momentum. Oge anu wa ka anyi akwuru

Now we've got a movement.

kita ka anyi ga agawu ibido

(Laughter)

So, notice that, as more people join in,

so, nee ka ndi nmadu na join

it's less risky.

odi less risky

So those that were sitting on the fence before

ndi kno ani na fence, kita nwe reason not to

now have no reason not to.

They won't stand out, they won't be ridiculed,

ha ama kwuchapu

ha ama di ridiculed

but they will be part of the in-crowd if they hurry.

mana ha ga abu ofu na ime igwe ma ha gasia ike

(Laughter)

(imu amu)

So, over the next minute,

So, over the next minute

you'll see all of those that prefer to stick with the crowd

Iga afu ndi ga a prefer ikwu with igwe

because eventually they would be ridiculed for not joining in.

maka eventually ha ga adi ridiculed

maka na ha a joinuro

And that's how you make a movement.

and otu anwo ka ige esi abido ihe

But let's recap some lessons from this.

mana kanyi che maka ihe anyi mu ta

So first, if you are the type,

ife izizi, obu na gi di ka

like the shirtless dancing guy that is standing alone,

onye anwu na ehiro efe na agba eqwu na onwe ya

remember the importance of nurturing your first few followers as equals

rota na odi nmkpa nurturing

ndi izizi na eso gi ka unu abu ogbo

so it's clearly about the movement, not you.

so, obu maka ibodo ihe and not gi

(Laughter)

Okay, but we might have missed the real lesson here.

Okay, mana anyi we ike ilofu ihe anyi na amu eba

The biggest lesson, if you noticed --

nukwu te ihe akuzi, if you noticed

did you catch it? --

obu na ige nti -- bu na idu

is that leadership is over-glorified.

di over-glorified

Yes, it was the shirtless guy who was first,

na, yes, obu onye na ehiro efe bu uzo

nya na ewuru afa nine

and he'll get all the credit,

but it was really the first follower

mana obu onye izizi na iso uzo

that transformed the lone nut into a leader.

ga atuhari ofu onye ka oburu onye ndu

So, as we're told that we should all be leaders,

so, ka ha gwaru anyi na anyi nine ga abu ndi ndu

ihe anwu enwero isi

that would be really ineffective.

If you really care about starting a movement,

obu na odi gi ka ifu ibido ihe

inwe ume weh soru

have the courage to follow and show others how to follow.

yana igosi ndi nmadu uzo

And when you find a lone nut doing something great,

and oge ifu onye noru onwe ya na eme ihe di egwu

have the guts to be the first one to stand up and join in.

nweru obi ibu onye izizi

ikwuru oto na ibanye

And what a perfect place to do that, at TED.

owero ebe ka nma ime ya na aburo, TED.

daru

Thanks.

(Applause)

(iku aka)