How to start a movement | Derek Sivers

Translator: Irati Sarasua Reviewer: Jon Goikolea

Jaun andereok, TED-en

Ladies and gentlemen, at TED we talk a lot about leadership

lidergoaz eta mugimendua sortzeaz asko hitz egin dugu.

and how to make a movement.

So let's watch a movement happen, start to finish,

Mugimendu bat nola sortzen den ikusiko dugu, hasieratik amaierara, hiru minutu baino gutxiagoan.

in under three minutes

Har ditzagun lezio batzuk.

and dissect some lessons from it.

First, of course you know,

Hasteko, badakizue, lider batek atentzioa emateko

a leader needs the guts to stand out and be ridiculed.

eta barregarri geratzeko adorea izan behar du.

What he's doing is so easy to follow.

Baina berak egiten duena jarraitzea erraza da.

Here's his first follower with a crucial role;

Hemen dago bere lehenengo jarraitzailea paper erabakigarriarekin.

he's going to show everyone else how to follow.

Nola jarraitu behar duten erakutsiko die besteei.

Now, notice that the leader embraces him as an equal.

Ikusi liderrak nola hartzen duen beste bat bezala.

Now it's not about the leader anymore;

Beraz, orain ez dago liderra

it's about them, plural.

baizik eta eurak, pluralean.

Now, there he is calling to his friends.

Hemen bera lagunei deika dago.

Now, if you notice that the first follower

Konturatzen bazarete, lehenengo jarraitzailea

is actually an underestimated form of leadership in itself.

gutxietsitako lidergoaren forma hartzen du.

It takes guts to stand out like that.

Kemena behar da horrela nabarmentzeko.

The first follower is what transforms a lone nut into a leader.

Lehenengo jarraitzailea da

ero bakarti bat lider bihurtzen duena.

(Laughter)

(Barreak)

(Applause)

(Txaloak)

And here comes a second follower.

Hemen dator bigarren jarraitzailea.

Now it's not a lone nut, it's not two nuts --

Jada ez da ero bat soilik, ezta 2,

three is a crowd, and a crowd is news.

3 ere, jendetza eta jendetza albistea da.

So a movement must be public.

Mugimendu batek publikoa izan behar du.

It's important to show not just the leader, but the followers,

Garrantzitsua da, liderraz gain jarraitzaileak ere azaltzea

because you find that new followers emulate the followers, not the leader.

,batek ikusten duelako nola jarraitzaile berriek

jarraitzaileen mailara iritsi nahi duten, ez liderrarenera.

Now, here come two more people, and immediately after,

Hemen datoz bi gehiago, eta berehala,

three more people.

hiru pertsona gehiago.

Now we've got momentum. This is the tipping point.

Orain inpultsoa dugu. Hau inflexio puntua.

Now we've got a movement.

Mugimendu bat dugu.

(Laughter)

So, notice that, as more people join in,

Horrela, nabaritu geroz eta pertsona gehiago izan

it's less risky.

gutxiago arriskatzen direla.

So those that were sitting on the fence before

Lehen burdin hesian zeudenak, orain ez dute ez egiteko arrazoirik.

now have no reason not to.

They won't stand out, they won't be ridiculed,

Ez dira nabarmenduko.

Ez dira barregarri geratuko.

but they will be part of the in-crowd if they hurry.

“Modan” dagoen jendetzaren parte izango dira mugitzen badira.

(Laughter)

(Barreak)

So, over the next minute,

Hurrengo minutuan

you'll see all of those that prefer to stick with the crowd

ikusiko dituzue taldera ez batzeagatik

because eventually they would be ridiculed for not joining in.

denbora batean barregarri geratuko direlako

jendetzaren parte izan nahi dutenak,

And that's how you make a movement.

eta horrela egiten da mugimendu bat.

But let's recap some lessons from this.

Laburbildu ditzagun honen lezio batzuk.

So first, if you are the type,

Lehenengoa, kamisetarik gabe,

like the shirtless dancing guy that is standing alone,

bakarrik dantzatzen zuen horren mota berekoak bazarete,

remember the importance of nurturing your first few followers as equals

gogoratu lehenengo jarraitzaileak

onartzearen garrantzia

so it's clearly about the movement, not you.

horrela geratzen bazara argi dago mugimendu bat dela, ez zurea.

(Laughter)

Okay, but we might have missed the real lesson here.

Baina, benetako lezioak agian ez dugu ikasi.

The biggest lesson, if you noticed --

Lezio handiena, nabaritu baduzue...

did you catch it? --

harrapatu duzue? .... lidergoa

is that leadership is over-glorified.

goraipatuegia dagoela da,

Yes, it was the shirtless guy who was first,

bai, kamiseta gabeko tipoa izan zen lehenengoa

eta ospe osoa izango du,

and he'll get all the credit,

but it was really the first follower

baina lehenengo jarraitzailea izan zen

that transformed the lone nut into a leader.

benetan ero bakarti hori lider bilakatu zuena.

So, as we're told that we should all be leaders,

Guztiok lider izan beharko genukeela esaten zaigu;

ez litzateke batere eraginkorra izango.

that would be really ineffective.

If you really care about starting a movement,

Mugimendu bat hasteak kezkatzen bazaitu,

jarraitzeko eta beste batzuei nola jarraitu erakusteko

have the courage to follow and show others how to follow.

adorea izan.

And when you find a lone nut doing something great,

Ero bat aparta den zerbait ikusten baduzue,

have the guts to be the first one to stand up and join in.

nabarmentzen lehenengoak izateko

eta batzeko gai izan.

And what a perfect place to do that, at TED.

Eta zein da TED baino leku paregabeagoa hori egiteko.

Eskerrik asko

Thanks.

(Applause)

Txaloak)