Do you really know why you do what you do? | Petter Johansson

193,376 views ・ 2018-03-27

TED


Mesedez, egin klik bikoitza beheko ingelesezko azpitituluetan bideoa erreproduzitzeko.

Translator: Edurne Sanz Arsuaga Reviewer: Jone Aliri Lazcano
00:12
So why do you think the rich should pay more in taxes?
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Zergatik uste duzu aberatsek gehiago ordaindu behar dutela zergatan?
00:16
Why did you buy the latest iPhone?
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Zergatik erosi duzu azken iPhone-a?
00:18
Why did you pick your current partner?
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Zergatik aukeratu zenuen zure oraingo bikotekidea?
00:21
And why did so many people vote for Donald Trump?
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Eta zergatik bozkatu zuen hainbeste jendek Donald Trump-en alde?
00:24
What were the reasons, why did they do it?
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Zer arrazoirengatik hartu zuten erabaki hau?
00:27
So we ask this kind of question all the time,
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Etengabe egiten ditugu horrelako galderak,
00:30
and we expect to get an answer.
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eta erantzun bat jaso nahi dugu.
00:31
And when being asked, we expect ourselves to know the answer,
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Eta geuri galdetzen dizkigutenean, erantzuteko gai izan nahi dugu,
00:35
to simply tell why we did as we did.
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gure ekintzak justifikatzeko.
00:38
But do we really know why?
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Baina ba al dakigu zergatik egin ditugun?
00:41
So when you say that you prefer George Clooney to Tom Hanks,
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George Clooney Tom Hanks baino nahiago duzula esatean,
00:44
due to his concern for the environment,
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ingurumenagatik duen ardura dela eta,
00:46
is that really true?
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ziur al zaude hala dela?
00:48
So you can be perfectly sincere and genuinely believe
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Bene-benetan pentsa dezakezu
00:51
that this is the reason that drives your choice,
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horregatik egin duzula hautu hau,
00:54
but to me, it may still feel like something is missing.
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baina, nire ustez, kontua ez dago erabat argi.
00:57
As it stands, due to the nature of subjectivity,
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Izan ere, kontua erabat subjektiboa denez,
01:00
it is actually very hard to ever prove that people are wrong about themselves.
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oso zaila da jendeak bere buruaz duen ustea okerra dela frogatzea.
01:06
So I'm an experimental psychologist,
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Ni psikologo esperimentala naiz
01:08
and this is the problem we've been trying to solve in our lab.
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eta arazo hau argitu nahian ibili gara laborategian.
01:12
So we wanted to create an experiment
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Jendeak bere buruaz ziurtasun osoz dioena
01:14
that would allow us to challenge what people say about themselves,
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zalantzan jartzeko aukera emango zigun
01:18
regardless of how certain they may seem.
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esperimentu bat geneukan gogoan.
01:21
But tricking people about their own mind is hard.
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Baina zaila da inor engainatzea norberaren buruaren gaian.
01:24
So we turned to the professionals.
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Beraz, profesionalengana jo genuen:
01:27
The magicians.
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magoengana.
01:29
So they're experts at creating the illusion of a free choice.
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Inork baino hobeto sortzen dute hautu aske baten irudipena.
01:32
So when they say, "Pick a card, any card,"
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"Hartu karta bat, edozein" esaten dizutenean,
01:34
the only thing you know is that your choice is no longer free.
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badakizu zure aukera dagoeneko ez dela askea.
01:38
So we had a few fantastic brainstorming sessions
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Mago suediar batzuekin bilera sorta bat antolatu
01:40
with a group of Swedish magicians,
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eta ideiak bildu genituen
01:42
and they helped us create a method
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jendeak hartutako erabakien
01:44
in which we would be able to manipulate the outcome of people's choices.
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ondorioak manipulatzeko metodo bat sortzeko.
01:48
This way we would know when people are wrong about themselves,
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Horrela, euren buruaz zuten ustean oker zeudela
01:51
even if they don't know this themselves.
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jakin genezakeen, haiek ez jabetu arren.
01:54
So I will now show you a short movie showing this manipulation.
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Orain, manipulazio honen film labur bat erakutsiko dizuet.
01:59
So it's quite simple.
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Erraza da.
02:00
The participants make a choice,
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Partaideek zerbait aukeratzen dute,
02:02
but I end up giving them the opposite.
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baina nik kontrakoa ematen diet.
02:05
And then we want to see: How did they react, and what did they say?
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Zer erantzun eman ote zuten? Oraintxe ikusiko dugu.
02:09
So it's quite simple, but see if you can spot the magic going on.
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Erraza da, ea trikimailua antzematen duzuen.
02:13
And this was shot with real participants, they don't know what's going on.
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Hau benetako partaideekin grabatutakoa da, ez dakite zer gertatzen ari den.
02:19
(Video) Petter Johansson: Hi, my name's Petter.
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(Bideoa) Petter Johansson: Kaixo, Petter naiz.
02:21
Woman: Hi, I'm Becka.
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Emakumea: Kaixo, Becka naiz.
02:22
PJ: I'm going to show you pictures like this.
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PJ: Horrelako irudi batzuk erakutsiko dizkizut
02:24
And you'll have to decide which one you find more attractive.
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eta erakargarriena aukeratu beharko duzu.
02:27
Becka: OK.
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Becka: Ados.
02:28
PJ: And then sometimes, I will ask you why you prefer that face.
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PJ: Eta tarteka irudi hori zergatik nahiago duzun galdetuko dizut.
02:32
Becka: OK.
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Becka: Ados.
02:33
PJ: Ready? Becka: Yeah.
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PJ: Prest? Becka: Bai.
02:43
PJ: Why did you prefer that one?
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PJ: Zergatik gustatu zaizu hori gehiago?
02:44
Becka: The smile, I think.
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Becka: Irribarrea, nik uste.
02:46
PJ: Smile.
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PJ: Irribarrea.
02:52
Man: One on the left.
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Gizona: Ezkerrekoa.
02:57
Again, this one just struck me.
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Berriro ere, atentzioa eman didalako.
02:59
Interesting shot.
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Argazki bitxia da.
03:01
Since I'm a photographer, I like the way it's lit and looks.
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Argazkilaria naizenez, argiztapena eta itxura gustatu zaizkit.
03:06
Petter Johansson: But now comes the trick.
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Petter Johansson: Hona hemen trikimailua.
03:10
(Video) Woman 1: This one.
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(Bideoa) 1. emakumea: Hauxe.
03:16
PJ: So they get the opposite of their choice.
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PJ: Aukeratu dutenaren kontrakoa ematen diet.
03:20
And let's see what happens.
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Ea zer gertatzen den.
03:28
Woman 2: Um ...
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2. emakumea: Ba...
03:35
I think he seems a little more innocent than the other guy.
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Beste gizonak baino xaloagoa dirudi.
03:45
Man: The one on the left.
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Gizona: Ezkerrekoa.
03:49
I like her smile and contour of the nose and face.
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Irribarrea gustatzen zait, baita sudurraren eta aurpegiaren ingerada ere.
03:53
So it's a little more interesting to me, and her haircut.
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Interesgarriagoa dirudi. Ileagatik ere bai.
04:00
Woman 3: This one.
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3. emakumea: Hauxe.
04:03
I like the smirky look better.
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Irribarre burlatia gustatzen zait.
04:05
PJ: You like the smirky look better?
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PJ: Irribarre burlatia gustatzen zaizu?
04:09
(Laughter)
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(Barreak)
04:12
Woman 3: This one.
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3. emakumea: Hauxe.
04:15
PJ: What made you choose him?
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PJ: Zergatik aukeratu duzu?
04:17
Woman 3: I don't know, he looks a little bit like the Hobbit.
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3. emakumea: Ez dakit, Hobbit-aren antza pixka bat du.
04:20
(Laughter)
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(Barreak)
04:22
PJ: And what happens in the end
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PJ: Eta zer gertatzen da
04:24
when I tell them the true nature of the experiment?
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esperimentuaren benetako funtzionamendua azaltzen diedanean?
04:27
Yeah, that's it. I just have to ask a few questions.
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Kitto, bukatu dugu. Orain galdera batzuk egingo dizkizut.
04:29
Man: Sure.
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Gizona: Bota.
04:30
PJ: What did you think of this experiment, was it easy or hard?
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PJ: Zer iruditu zaizu esperimentua, erraza ala zaila?
04:33
Man: It was easy.
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Gizona: Erraza izan da.
04:36
PJ: During the experiments,
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PJ: Esperimentuan zehar
04:37
I actually switched the pictures three times.
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irudiak hiru aldiz lekuz aldatu ditut.
04:40
Was this anything you noticed?
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Antzeman al duzu?
04:42
Man: No. I didn't notice any of that.
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Gizona: Ez, ez naiz konturatu.
04:44
PJ: Not at all? Man: No.
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PJ: Ez al zara jabetu? Gizona: Ez.
04:45
Switching the pictures as far as ...
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Baina nola, lekuz aldatu...
04:47
PJ: Yeah, you were pointing at one of them but I actually gave you the opposite.
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PJ: Bai, bat seinalatu duzu baina bestea eman dizut.
04:51
Man: The opposite one. OK, when you --
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Gizona: Kontrakoa. Orduan...
04:53
No. Shows you how much my attention span was.
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Ez. Argi geratu da zer arreta jarri dudan.
04:55
(Laughter)
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(Barreak)
04:58
PJ: Did you notice that sometimes during the experiment
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PJ: Hauteman al duzu esperimentuan zehar, tarteka,
05:01
I switched the pictures?
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irudiak lekuz aldatu ditudala?
05:04
Woman 2: No, I did not notice that.
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2. emakumea: Ez, ez naiz konturatu.
05:06
PJ: You were pointing at one, but then I gave you the other one.
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PJ: Bat seinalatu duzu, baina bestea eman dizut.
05:09
No inclination of that happening?
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Ez al zara konturatu?
05:11
Woman 2: No.
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2. emakumea: Ez.
05:13
Woman 2: I did not notice.
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2. emakumea: Ez dut antzeman.
05:14
(Laughs)
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(Barreak)
05:16
PJ: Thank you.
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PJ: Eskerrik asko.
05:17
Woman 2: Thank you.
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2. emakumea: Eskerrik asko.
05:19
PJ: OK, so as you probably figured out now,
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PJ: Dagoeneko antzemango zenuten
05:21
the trick is that I have two cards in each hand,
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esku bakoitzean bina karta daukadala
05:23
and when I hand one of them over,
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eta haietako bat ematen diedanean
05:25
the black one kind of disappears into the black surface on the table.
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azpiko karta beltza mahai gainean ikusezin bihurtzen dela.
05:30
So using pictures like this,
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Horrelako argazkiez baliatzean,
05:32
normally not more than 20 percent of the participants detect these tries.
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partaideen %20 baino gutxiagok hautematen du trikimailua.
05:36
And as you saw in the movie,
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Bideoan ikusi bezala,
05:38
when in the end we explain what's going on,
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bukaeran, gertatutako guztia azaltzen diedanean,
05:41
they're very surprised and often refuse to believe the trick has been made.
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harrituta geratzen dira; batzuk ez dute sinesten trikimailua egin diedanik.
05:45
So this shows that this effect is quite robust and a genuine effect.
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Honek efektuaren egiazkotasuna eta indarra frogatzen ditu.
05:50
But if you're interested in self-knowledge, as I am,
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Baina autoezagutzan interesa baduzu, nik bezala,
05:53
the more interesting bit is,
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honek piztuko dizu jakin-mina:
05:54
OK, so what did they say when they explained these choices?
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Zer esan zuten hautuak arrazoitzeko?
05:58
So we've done a lot of analysis
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Partaideen hitzezko adierazpenak
06:00
of the verbal reports in these experiments.
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sakon aztertu ditugu.
06:03
And this graph simply shows
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Grafiko honetan ikus daiteke
06:05
that if you compare what they say in a manipulated trial
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manipulatutako hautuaren aldean
06:10
with a nonmanipulated trial,
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manipulatu gabekoa, hau da,
06:12
that is when they explain a normal choice they've made
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erabaki arrunt baten zergatiak
06:14
and one where we manipulated the outcome,
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eta manipulatutako erabakiarenak
06:17
we find that they are remarkably similar.
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ia berdin justifikatu dituztela.
06:19
So they are just as emotional, just as specific,
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Zehaztasun, emozio eta ziurtasun
06:22
and they are expressed with the same level of certainty.
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berberaz adierazi dituzte.
06:27
So the strong conclusion to draw from this
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Beraz, benetako aukera baten eta
06:29
is that if there are no differences
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manipulatutako baten artean
06:31
between a real choice and a manipulated choice,
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desberdintasunik ez badago, agian etengabe aitzakiak
06:35
perhaps we make things up all the time.
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asmatzen ari garela ondoriozta genezake.
06:38
But we've also done studies
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Baina ikerketa gehiago egin dugu
06:40
where we try to match what they say with the actual faces.
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esaten dutena argazkietako aurpegiekin konparatzeko.
06:43
And then we find things like this.
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Horrelako gauzak aurkitu ditugu.
06:45
So here, this male participant, he preferred the girl to the left,
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Hemen, gizonezko partaide honek ezkerreko neska nahiago zuen,
06:50
he ended up with the one to the right.
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baina eskuinekoa eman nion.
06:52
And then, he explained his choice like this.
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Eta horrela azaldu zuen hautua:
06:55
"She is radiant.
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"Oso begitarte alaia du.
06:56
I would rather have approached her at the bar than the other one.
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Taberna batean lehenago hurbilduko nintzaioke berari besteari baino.
07:00
And I like earrings."
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Belarritakoak ere gustuko ditut."
07:01
And whatever made him choose the girl on the left to begin with,
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Auskalo zergatik aukeratu zuen ezkerreko neska,
07:05
it can't have been the earrings,
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baina belarritakoengatik behintzat ez,
07:06
because they were actually sitting on the girl on the right.
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eskuinekoak bakarrik daramatzalako.
07:09
So this is a clear example of a post hoc construction.
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Post hoc argudio baten adibide argia dugu.
07:13
So they just explained the choice afterwards.
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Hau da, erabakia hartu ondoren justifikatu zuen.
07:17
So what this experiment shows is,
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Beraz, esperimentu honek
07:19
OK, so if we fail to detect that our choices have been changed,
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gure hautuak aldatu egin dituztela detektatzen ez badugu,
07:23
we will immediately start to explain them in another way.
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beste era batean arrazoitzen saiatuko garela frogatzen du.
07:27
And what we also found
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Beste aurkikuntza bat
07:28
is that the participants often come to prefer the alternative,
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partaideek guk behartutako aukera
07:32
that they were led to believe they liked.
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nahiago izaten bukatzen dutela da.
07:34
So if we let them do the choice again,
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Orduan, berriro aukeratzeko eskatuz gero,
07:36
they will now choose the face they had previously rejected.
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lehen baztertutako aurpegia hautatuko lukete.
07:41
So this is the effect we call "choice blindness."
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Efektu honi "hautu-itsutasuna" deritzo
07:43
And we've done a number of different studies --
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eta asko ikertu dugu honen inguruan:
07:46
we've tried consumer choices,
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kontsumitzaileen erabakiak,
07:48
choices based on taste and smell and even reasoning problems.
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usainarekin edota zaporearekin lotutakoak eta arrazoimen-problemak aztertu ditugu.
07:53
But what you all want to know is of course
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Baina denok jakin nahi duguna zera da:
07:55
does this extend also to more complex, more meaningful choices?
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hau erabaki konplexu eta esanguratsuei ere aplika al dakieke?
07:59
Like those concerning moral and political issues.
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Auzi politiko eta moralen ingurukoei, esate baterako.
08:04
So the next experiment, it needs a little bit of a background.
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Hurrengo esperimentuak testuinguru pixka bat behar du.
08:08
So in Sweden, the political landscape
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Suediar panorama politikoan
08:12
is dominated by a left-wing and a right-wing coalition.
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bi koalizio dira nagusi: ezkerrekoa eta eskuinekoa.
08:17
And the voters may move a little bit between the parties within each coalition,
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Boto-emaileak, beraz, koalizio barneko alderdi batetik bestera mugi daitezke,
08:22
but there is very little movement between the coalitions.
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baina ez da ohikoa koalizio batetik bestera aldatzea.
08:25
And before each elections,
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Hauteskundeen aurretik,
08:27
the newspapers and the polling institutes
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egunkariek eta estatistika-institutuek
08:31
put together what they call "an election compass"
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"hauteskunde-iparrorratz" sistema,
08:34
which consists of a number of dividing issues
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bi koalizioak banantzen dituzten zenbait arazo polemikoren zerrenda,
08:37
that sort of separates the two coalitions.
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osatzen dute.
08:40
Things like if tax on gasoline should be increased
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Adibidez, ea gasolinaren gaineko zerga igo beharko litzatekeen,
08:44
or if the 13 months of paid parental leave
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edo 13 hilabeteko amatasun-baja
08:48
should be split equally between the two parents
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genero-berdintasuna bultzatzeko
08:50
in order to increase gender equality.
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bi gurasoen artean banatu beharko litzatekeen.
08:54
So, before the last Swedish election,
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Suediako azken hauteskundeen aurretik,
08:57
we created an election compass of our own.
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geure hauteskunde-iparrorratz propioa sortu genuen.
09:00
So we walked up to people in the street
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Kalera atera eta jendeari
09:02
and asked if they wanted to do a quick political survey.
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inkesta politiko labur batean parte hartzeko eskatu genion.
09:06
So first we had them state their voting intention
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Hasteko, bi koalizioetatik zeinen alde
09:08
between the two coalitions.
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bozkatuko zuten galdetzen genien.
09:10
Then we asked them to answer 12 of these questions.
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Gero, galdera hauetatik hamabiri erantzuteko eskatzen genien.
09:14
They would fill in their answers,
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Erantzunak bete ondoren,
09:16
and we would ask them to discuss,
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solasean hasten ginen.
09:18
so OK, why do you think tax on gas should be increased?
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"Zergatik uste duzu gasolinaren gaineko zerga igo beharko litzatekeela?"
09:23
And we'd go through the questions.
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Galdera bakoitzarekin, banan bana.
09:25
Then we had a color coded template
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Eta kolore-kode baten araberako txantiloi bat erabiliz
09:29
that would allow us to tally their overall score.
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beren puntuazioa kalkulatzen genuen.
09:32
So this person would have one, two, three, four
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Norbaitek ezkerraldera bat, bi, hiru, lau, bost
09:36
five, six, seven, eight, nine scores to the left,
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sei, zazpi, zortzi, bederatzi puntu lortuz gero,
09:39
so he would lean to the left, basically.
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joera ezkertiarra izango luke.
09:42
And in the end, we also had them fill in their voting intention once more.
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Eta azkenik, berriro boto asmoa idazteko eskatzen genien.
09:48
But of course, there was also a trick involved.
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Baina noski, trikimailu bat zegoen tartean.
09:51
So first, we walked up to people,
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Lehenengo, jendeari hurreratu,
09:53
we asked them about their voting intention
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eta boto asmoa galdetzen genien;
09:55
and then when they started filling in,
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baina erantzunak bete bitartean,
09:57
we would fill in a set of answers going in the opposite direction.
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guk beste orri batean kontrako erantzunak idatzi
10:03
We would put it under the notepad.
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eta koaderno azpian gordetzen genuen.
10:06
And when we get the questionnaire,
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Ondoren, galdeketa itzultzen zigutenean,
10:08
we would simply glue it on top of the participant's own answer.
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partaidearen orriaren gainean itsasten genuen.
10:16
So there, it's gone.
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Eta hortxe, listo.
10:24
And then we would ask about each of the questions:
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Orduan, erantzunok arrazoitzeko eskatzen genien:
10:26
How did you reason here?
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"Zergatik jarri duzu hau?"
10:28
And they'll state the reasons,
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Eta zergatiak azaldu ondoren
10:30
together we will sum up their overall score.
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beren puntuazioa kalkulatzen genuen.
10:34
And in the end, they will state their voting intention again.
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Azkenik, beren boto asmoa adierazten zuten berriro ere.
10:41
So what we find first of all here,
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Lehenik eta behin, manipulazio hauek
10:43
is that very few of these manipulations are detected.
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oso pertsona gutxik antzeman zituztela ikusi genuen.
10:47
And they're not detected in the sense that they realize,
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Eta antzematen zituztenean, ez zuten
10:50
"OK, you must have changed my answer,"
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"Aizu, erantzuna aldatu didazu" esaten,
10:52
it was more the case that,
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"Barkatu,
10:53
"OK, I must've misunderstood the question the first time I read it.
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galdera gaizki ulertu dudala uste dut, erantzuna aldatu dezaket?"
10:56
Can I please change it?"
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galdetzen zuten.
10:59
And even if a few of these manipulations were changed,
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Manipulazio gutxi batzuk aldarazi arren,
11:04
the overall majority was missed.
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gehienak berdin-berdin geratu ziren;
11:06
So we managed to switch 90 percent of the participants' answers
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partaideen erantzunen %90 aldatzea lortu genuen, beren profilak
11:10
from left to right, right to left, their overall profile.
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ezkerretik eskuinera eta eskuinetik ezkerrera lekualdatuz.
11:14
And what happens then when they are asked to motivate their choices?
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Eta zer gertatzen da argudioak eskatzen dizkiegunean?
11:20
And here we find much more interesting verbal reports
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Kasu honetan, hitzezko adierazpenak aurpegien esperimentuan baino
11:23
than compared to the faces.
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askoz interesgarriagoak dira.
11:25
People say things like this, and I'll read it to you.
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Jendeak horrelako erantzunak eman zituen:
11:29
So, "Large-scale governmental surveillance of email and internet traffic
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"Gobernuek eskala handian Interneta eta email-ak kontrolatzea
11:33
ought to be permissible as means to combat international crime and terrorism."
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onargarria da nazioarteko delitu eta terrorismoari aurre egiteko.
11:37
"So you agree to some extent with this statement." "Yes."
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Ados al zaude esaldi honekin?" "Bai."
11:40
"So how did you reason here?"
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"Zergatik?"
11:43
"Well, like, as it is so hard to get at international crime and terrorism,
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"Beno, nazioarteko delituei eta terrorismoari aurka egitea zaila denez,
11:48
I think there should be those kinds of tools."
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horrelako tresnez baliatzea beharrezkoa dela uste dut."
11:51
And then the person remembers an argument from the newspaper in the morning.
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Orduan, pertsona honi egunkari bateko argudio bat datorkio burura:
11:55
"Like in the newspaper today,
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"Gaur egunkarian irakurri dut
11:56
it said they can like, listen to mobile phones from prison,
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espetxeetan sakelako telefonoak kontrolatzen dituztela,
12:00
if a gang leader tries to continue his crimes from inside.
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gaizkile-taldeen buruek bertatik delitu gehiagorik ez antolatzeko.
12:03
And I think it's madness that we have so little power
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Erokeria hutsa iruditzen zait eskuhartzerik ez izatea
12:06
that we can't stop those things
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horrelako gauzak geldiarazteko,
12:08
when we actually have the possibility to do so."
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berez hala egiteko aukera izanda."
12:11
And then there's a little bit back and forth in the end:
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Bukaeran, zalantza-kutsu bat dauka:
12:13
"I don't like that they have access to everything I do,
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"Ez zait gustatzen egiten dudan guztira sarbidea izatea,
12:16
but I still think it's worth it in the long run."
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baina azkenean merezi duela uste dut."
12:19
So, if you didn't know that this person
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Pertsona honek hautu-itsutasun esperimentu
12:21
just took part in a choice blindness experiment,
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batean parte hartu duela jakingo ez bazenu,
12:23
I don't think you would question
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ez dut uste iritzi hau
12:25
that this is the true attitude of that person.
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benetakoa ez dela esango zenukeenik.
12:29
And what happens in the end, with the voting intention?
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Eta zer gertatzen da bukaeran, boto asmoarekin?
12:32
What we find -- that one is also clearly affected by the questionnaire.
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Galdetegiak eragin handia izan duela ikusi dugu.
12:37
So we have 10 participants
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10 partaide dauzkagu
12:39
shifting from left to right or from right to left.
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ezkerretik eskuinera, edo alderantziz, mugitu direnak.
12:42
We have another 19 that go from clear voting intention
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Beste 19 boto asmo argitik
12:44
to being uncertain.
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zalantzara pasatu dira.
12:46
Some go from being uncertain to clear voting intention.
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Beste batzuk zalantzatik boto asmo garbira igaro dira.
12:49
And then there is a number of participants staying uncertain throughout.
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Eta partaide kopuru batek zalantza mantendu du aurretik eta ondoren.
12:54
And that number is interesting
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Kopuru hauek interesgarriak dira,
12:55
because if you look at what the polling institutes say
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estatistika-institutuen arabera
13:00
the closer you get to an election,
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hauteskundeetara gerturatu ahala
13:02
the only people that are sort of in play
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jokoan dauden boto-emaileak
13:04
are the ones that are considered uncertain.
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zalantzatiak direlako, hain zuzen ere.
13:06
But we show there is a much larger number
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Baina iritziz alda lezakeen jende kopurua
13:10
that would actually consider shifting their attitudes.
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askoz handiagoa dela frogatu dugu.
13:13
And here I must point out, of course, that you are not allowed to use this
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Azpimarratu beharra daukat, noski, hau ezin dela erabili
13:17
as an actual method to change people's votes
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hauteskundeen aurretik jendearen
13:19
before an election,
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botoa aldatzeko metodo gisa;
13:21
and we clearly debriefed them afterwards
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bukaeran, dena azaldu eta
13:24
and gave them every opportunity to change back
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hasieran zuten iritzia berreskuratzeko
13:27
to whatever they thought first.
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aukera eman genien.
13:30
But what this shows is that if you can get people
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Baina honek guztiak
13:32
to see the opposite view and engage in a conversation with themselves,
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jendeari kontrako ikuspuntua erakutsi eta hausnartzera bultzatzen baduzu
13:38
that could actually make them change their views.
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iritziz aldatzea eragin dezakezula frogatzen du.
13:42
OK.
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Ados.
13:44
So what does it all mean?
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Eta zer esan nahi du honek denak?
13:46
What do I think is going on here?
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Zer uste dut dela honen oinarria?
13:48
So first of all,
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Hasteko,
13:50
a lot of what we call self-knowledge is actually self-interpretation.
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autoezagutza deitzen diogunaren zati handi bat autointerpretazioa da.
13:55
So I see myself make a choice,
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Nik zerbait aukeratu
13:57
and then when I'm asked why,
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eta zergatiak emateko eskatzen didatenean,
14:00
I just try to make as much sense of it as possible
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ahal dudan zentzu guztia bilatzen saiatzen naiz
14:02
when I make an explanation.
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azalpen bat emateko.
14:04
But we do this so quickly and with such ease
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Baina hau hain erraz eta azkar egiten dugunez,
14:07
that we think we actually know the answer when we answer why.
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justifikatzean arrazoi hauek aurretik bagenekizkiela uste dugu.
14:13
And as it is an interpretation,
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Eta interpretazio hutsa denez,
14:16
of course we sometimes make mistakes.
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batzuetan nahastu egiten gara, noski,
14:18
The same way we make mistakes when we try to understand other people.
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ingurukoak ulertzen saiatzean akatsak egiten ditugun bezalaxe.
14:23
So beware when you ask people the question "why"
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Beraz, kontuz ibili jendeari "zergatik?" galdetzerakoan.
14:26
because what may happen is that, if you asked them,
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Galdera bat egiten badiezu,
14:31
"So why do you support this issue?"
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"Zergatik zaude honen alde?"
14:35
"Why do you stay in this job or this relationship?" --
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"Zergatik jarraitzen duzu lan honetan edo bikotekide honekin?"
14:39
what may happen when you ask why is that you actually create an attitude
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Galdera egin baino lehen ez zeukaten
14:42
that wasn't there before you asked the question.
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jarrera bat sorrarazten diezu.
14:45
And this is of course important in your professional life, as well,
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Hau zure lanbidean ere garrantzitsua da, noski,
14:48
or it could be.
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edo izan liteke.
14:49
If, say, you design something and then you ask people,
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Adibidez, zerbait diseinatu eta jendeari
14:52
"Why do you think this is good or bad?"
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"Zergatik da ona edo txarra?" galdetzean,
14:54
Or if you're a journalist asking a politician,
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Edo kazetaria bazara eta politikari bati
14:57
"So, why did you make this decision?"
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"Zergatik erabaki zenuen hau?" galdetzean,
15:00
Or if indeed you are a politician
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Edo politikaria zeu bazara
15:02
and try to explain why a certain decision was made.
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eta erabaki bat azaltzeko asmoa duzunean.
15:06
So this may all seem a bit disturbing.
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Agian hau kezkagarria irudituko zaizue.
15:09
But if you want to look at it from a positive direction,
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Baina alde ona ikustekotan,
15:13
it could be seen as showing,
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esperimentu honek
15:14
OK, so we're actually a little bit more flexible than we think.
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uste baino malguagoak garela frogatu du.
15:18
We can change our minds.
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Iritziz alda dezakegu;
15:20
Our attitudes are not set in stone.
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geure jokabidea ez dago harrian zizelkatuta.
15:22
And we can also change the minds of others,
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Eta besteen iritziak ere alda ditzakegu
15:25
if we can only get them to engage with the issue
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auzi baten inguruan pentsarazi eta
15:28
and see it from the opposite view.
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kontrako ikuspuntua erakutsita.
15:31
And in my own personal life, since starting with this research --
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Nire bizitza pertsonalean, esate baterako, ikerketa hau hasi nuenetik
15:35
So my partner and I, we've always had the rule
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nire bikotekideak eta biok arau bat ezarri dugu:
15:37
that you're allowed to take things back.
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beti dagoela esandakoa zuzentzeko aukera.
15:40
Just because I said I liked something a year ago,
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Iaz zerbait gustuko nuela aipatu arren,
15:42
doesn't mean I have to like it still.
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ez du esan nahi oraindik gustuko dudanik.
15:45
And getting rid of the need to stay consistent
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Egia esan, kontsekuente izateko behar horri uko egitea
15:48
is actually a huge relief and makes relational life so mush easier to live.
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sekulako lasaitua da eta bikote-bizitza askoz errazagoa bihurtzen du.
15:53
Anyway, so the conclusion must be:
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Edonola ere, hauxe da ondorioa:
15:57
know that you don't know yourself.
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zure burua ez duzu ondo ezagutzen.
15:59
Or at least not as well as you think you do.
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Edo, behintzat, ez uste duzun bezain ondo.
16:03
Thanks.
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Eskerrik asko.
16:04
(Applause)
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(Txaloak)
Webgune honi buruz

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