Keep your goals to yourself | Derek Sivers

1,940,027 views ใƒป 2010-09-02

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

ืžืชืจื’ื: Omri Segal ืžื‘ืงืจ: Ido Dekkers
ื—ื™ืฉื‘ื• ืจื’ืข
00:16
Everyone, please think of your biggest personal goal.
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ืขืœ ื”ืžื˜ืจื” ื”ืื™ืฉื™ืช ื”ื›ื™ ื’ื“ื•ืœื” ืฉืœื›ื.
00:20
For real -- you can take a second. You've got to feel this to learn it.
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ื‘ืืžืช. ืงื—ื• ืฉื ื™ื™ื”, ืืชื ื—ื™ื™ื‘ื™ื ืœื”ืจื’ื™ืฉ ืืช ื–ื” ื›ื“ื™ ืœื”ื‘ื™ืŸ.
00:23
Take a few seconds and think of your personal biggest goal, okay?
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ืงื—ื• ื›ืžื” ืฉื ื™ื•ืช ืœื—ืฉื•ื‘ ืขืœ ื”ืžื˜ืจื” ื”ื’ื“ื•ืœื” ืฉืœื›ื, ื˜ื•ื‘?
ืชื“ืžื™ื™ื ื• ืฉืืชื ืžื—ืœื™ื˜ื™ื ืžืžืฉ ืขื›ืฉื™ื•
00:27
Imagine deciding right now that you're going to do it.
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ืฉืชืขืฉื• ืืช ื–ื”.
00:30
Imagine telling someone that you meet today what you're going to do.
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ืชื“ืžื™ื™ื ื• ืฉืืชื ืžืกืคืจื™ื ืœืžื™ืฉื”ื• ืฉืคื’ืฉืชื ื”ื™ื•ื ืžื” ืืชื ื”ื•ืœื›ื™ื ืœืขืฉื•ืช.
00:33
Imagine their congratulations,
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ื“ืžื™ื™ื ื• ืืช ื”ื‘ืจื›ื•ืช ืฉืœื”ื
00:35
and their high image of you.
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ื•ื”ืื•ืจ ื”ื—ื™ื•ื‘ื™ ื‘ื• ื”ื ืจื•ืื™ื ืืชื›ื.
00:37
Doesn't it feel good to say it out loud?
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ื ื›ื•ืŸ ืฉื–ื” ืžืจื’ื™ืฉ ื˜ื•ื‘ ืœื•ืžืจ ื–ืืช ื‘ืงื•ืœ?
00:39
Don't you feel one step closer already,
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ื ื›ื•ืŸ ืฉืืชื ืžืจื’ื™ืฉื™ื ื›ื‘ืจ ืงืจื•ื‘ื™ื ื‘ืฆืขื“ ืื—ื“,
00:42
like it's already becoming part of your identity?
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ื›ืื™ืœื• ืฉื–ื” ื”ื•ืคืš ืœื—ืœืง ืžื”ื–ื”ื•ืช ืฉืœื›ื?
00:44
Well, bad news: you should have kept your mouth shut,
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ืื– ื™ืฉ ืœื™ ื—ื“ืฉื•ืช ืจืขื•ืช: ื”ื™ื™ืชื ืฆืจื™ื›ื™ื ืœืกื’ื•ืจ ืืช ื”ืคื”,
00:48
because that good feeling
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ื›ื™ ื”ืชื—ื•ืฉื” ื”ื˜ื•ื‘ื” ื”ื–ื•,
00:50
now will make you less likely to do it.
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ืชื•ืจื™ื“ ืืช ื”ืกื‘ื™ืจื•ืช ืฉืชื‘ืฆืขื• ืืช ื–ื”.
00:52
The repeated psychology tests have proven
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ืžื—ืงืจื™ื ืคืกื™ื›ื•ืœื•ื’ื™ื™ื ืœืื•ืจืš ื”ื–ืžืŸ ื”ื•ื›ื™ื—ื•
00:55
that telling someone your goal makes it less likely to happen.
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ืฉืขืฆื ื–ื” ืฉืชืกืคืจื• ืœืžื™ืฉื”ื• ืžื” ืžื˜ืจืชื›ื
ืžื•ืจื™ื“ ืžื”ืกื‘ื™ืจื•ืช ืฉืœื” ืœื”ืชื’ืฉื.
00:59
Any time you have a goal,
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ื‘ื›ืœ ืคืขื ืฉื™ืฉ ืœื›ื ืžื˜ืจื”,
01:00
there are some steps that need to be done,
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ื™ืฉ ืžืกืคืจ ืฆืขื“ื™ื ืฉืฆืจื™ืš ืœื‘ืฆืข, ืขื‘ื•ื“ื” ืฉืฆืจื™ื›ื” ืœื”ืขืฉื•ืช
01:02
some work that needs to be done in order to achieve it.
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ื›ื“ื™ ืœื”ืฉื™ื’ ืื•ืชื”.
01:05
Ideally you would not be satisfied until you'd actually done the work.
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ื‘ืื•ืคืŸ ืื™ื“ืืœื™, ืœื ืชืกืชืคืงื• ืขื“ ืฉืžืžืฉ ื‘ื™ืฆืขืชื ืืช ื”ืขื‘ื•ื“ื”,
01:08
But when you tell someone your goal and they acknowledge it,
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ืื‘ืœ ื›ืฉืžืกืคืจื™ื ืœืžื™ืฉื”ื• ืขืœ ืžื˜ืจื”, ื•ื”ื ืžืืฉืจื™ื ื–ืืช,
01:11
psychologists have found that it's called a "social reality."
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ืคืกื™ื›ื•ืœื•ื’ื™ื ืžื›ื ื™ื ื–ืืช ืžืฆื™ืื•ืช ื—ื‘ืจืชื™ืช.
01:14
The mind is kind of tricked into feeling that it's already done.
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ื”ืžื•ื— ืžื•ื˜ืขื” ื•ื—ื•ืฉื‘ ืฉื–ื” ื›ื‘ืจ ื‘ื•ืฆืข.
01:17
And then because you've felt that satisfaction,
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ื•ืื–, ื‘ื’ืœืœ ืชื—ื•ืฉืช ื”ืกื™ืคื•ืง,
01:19
you're less motivated to do the actual hard work necessary.
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ื”ืžื•ื˜ื™ื‘ืฆื™ื” ื™ื•ืจื“ืช ืœื‘ืฆืข
ืืช ื”ืขื‘ื•ื“ื” ื”ืงืฉื” ืฉื ื“ืจืฉืช ืœืžืขืฉื”.
01:22
(Laughter)
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01:24
So this goes against conventional wisdom
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ื–ื” ืžื ื•ื’ื“ ืœืขืฆื” ื”ืงื•ื ื‘ื ืฆื™ื•ื ืœื™ืช
01:26
that we should tell our friends our goals, right?
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ืฉืขืœื™ื ื• ืœืกืคืจ ืœื—ื‘ืจื™ื ื• ืขืœ ืžื˜ืจื•ืชื™ื ื•, ื ื›ื•ืŸ? --
01:28
So they hold us to it.
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ื›ื“ื™ ืฉื™ื—ื–ืงื• ืื•ืชื ื• ื‘ื“ืจืš ืœืžื˜ืจื”.
01:31
So, let's look at the proof.
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ื”ื‘ื” ื ืชื‘ื•ื ืŸ ื‘ื”ื•ื›ื—ื”.
01:33
1926: Kurt Lewin, founder of social psychology,
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ื‘-1926, ืงื•ืจื˜ ืœื•ื™ืŸ, ืžื™ื™ืกื“ ื”ืคืกื™ื›ื•ืœื•ื’ื™ื” ื”ื—ื‘ืจืชื™ืช,
ืงืจื ืœื–ื” "ื”ื—ืœืคื”".
01:36
called this "substitution."
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01:37
1933: Wera Mahler found when it was acknowledged by others,
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ื‘-1933 ื•ืจื” ืžื”ืœืจ ื’ื™ืœืชื”,
ืฉื›ืฉื–ื” ืงื™ื‘ืœ ืื™ืฉื•ืจ ืžืื—ืจื™ื, ื–ื” ื”ืจื’ื™ืฉ ืืžื™ืชื™ ื‘ืžื•ื—.
01:41
it felt real in the mind.
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01:42
1982, Peter Gollwitzer wrote a whole book about this,
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ื‘-1982 ืคื˜ืจ ื’ื•ืœื•ื™ืฆืจ ื›ืชื‘ ืกืคืจ ืฉืœื ื‘ื ื•ืฉื,
01:45
and in 2009,
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ื•ื‘ืฉื ืช 2009,
01:46
he did some new tests that were published.
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ื‘ื™ืฆืข ื›ืžื” ืžื—ืงืจื™ื ื—ื“ืฉื™ื ืฉืคื•ืจืกืžื•.
01:49
It goes like this:
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ื–ื” ื”ื•ืœืš ื›ื›ื”:
01:50
163 people across four separate tests.
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163 ืื ืฉื™ื ื‘-4 ืžื—ืงืจื™ื ืฉื•ื ื™ื --
01:54
Everyone wrote down their personal goal.
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ื›ื•ืœื ื›ืชื‘ื• ืืช ืžื˜ืจื•ืชื™ื”ื,
01:56
Then half of them announced their commitment to this goal to the room,
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ื—ืฆื™ ืžื”ื ื”ืฆื”ื™ืจื• ื‘ืงื•ืœ ืขืœ ืžื—ื•ื™ื‘ื•ืชื ืœืžื˜ืจื”,
02:00
and half didn't.
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ื•ื—ืฆื™ ืžื”ื ืœื.
02:02
Then everyone was given 45 minutes of work
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ืœืื—ืจ ืžื›ืŸ ื”ื ืงื™ื‘ืœื• 45 ื“ืงื•ืช ืœืขื‘ื•ื“ื”
02:04
that would directly lead them towards their goal,
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ืฉืชื•ื‘ื™ืœ ืื•ืชื ื™ืฉื™ืจื•ืช ืืœ ื”ืžื˜ืจื”,
02:07
but they were told that they could stop at any time.
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ืืš ื ืืžืจ ืœื”ื ืฉื”ื ื™ื›ื•ืœื™ื ืœื”ืคืกื™ืง ื‘ื›ืœ ืจื’ืข.
02:09
Now, those who kept their mouths shut
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ื›ืขืช, ืืœื” ืฉืฉืชืงื•
02:11
worked the entire 45 minutes on average,
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ืขื‘ื“ื• ื‘ืžืžื•ืฆืข ื‘ืžืฉืš ื›ืœ 45 ื”ื“ืงื•ืช,
02:14
and when asked afterward,
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ื•ื›ืฉื ืฉืืœื• ืœืื—ืจ ืžื›ืŸ,
02:15
said that they felt that they had a long way to go still
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ืืžืจื• ืฉื”ื ืžืจื’ื™ืฉื™ื ืฉืœืคื ื™ื”ื ืขื•ื“ ื“ืจืš ืืจื•ื›ื” ืœืขื‘ื•ืจ ื›ื“ื™ ืœื”ืฉื™ื’ ืืช ืžื˜ืจืชื.
02:18
to achieve their goal.
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02:19
But those who had announced it
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ืื‘ืœ ืืœื• ืฉื”ื›ืจื™ื–ื• ืืช ืžื˜ืจืชื,
02:21
quit after only 33 minutes, on average,
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ืคืจืฉื• ืื—ืจื™ 33 ื“ืงื•ืช ื‘ืœื‘ื“, ื‘ืžืžื•ืฆืข,
02:24
and when asked afterward,
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ื•ื›ืฉื ืฉืืœื• ืœืื—ืจ ืžื›ืŸ,
02:25
said that they felt much closer to achieving their goal.
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ืืžืจื• ืฉื”ื ืžืจื’ื™ืฉื™ื ื”ืจื‘ื” ื™ื•ืชืจ ืงืจื•ื‘ื™ื ืœื”ืฉื’ืช ื”ืžื˜ืจื”.
02:28
So if this is true, what can we do?
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ืื ื–ื” ื ื›ื•ืŸ,
ืžื” ื ื™ืชืŸ ืœืขืฉื•ืช?
02:31
Well, you could resist the temptation to announce your goal.
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ืืคืฉืจ ืœื”ืชื ื’ื“ ืœืคื™ืชื•ื™
ืœื“ื‘ืจ ืขืœ ืžื˜ืจืชื ื•.
02:36
You can delay the gratification that the social acknowledgment brings,
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ืืคืฉืจ ืœื”ืฉื”ื•ืช ืืช ื”ืกื™ืคื•ืง
ืฉืžืงื‘ืœื™ื ืžื”ื”ื›ืจื” ื”ื—ื‘ืจืชื™ืช.
02:40
and you can understand that your mind mistakes the talking for the doing.
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ื•ื ื™ืชืŸ ืœื”ื‘ื™ืŸ ืฉื”ืžื•ื—
ืœื ืžื‘ื—ื™ืŸ ื‘ื™ืŸ ื“ื™ื‘ื•ืจ ืœืขืฉื™ื™ื”.
02:44
But if you do need to talk about something,
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ืื‘ืœ ืื ืืชื ืฆืจื™ื›ื™ื ืœื“ื‘ืจ ืขืœ ืžืฉื”ื•,
02:47
you can state it in a way that gives you no satisfaction,
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ืขืœื™ื›ื ืœื ืกื— ืืช ื–ื” ื‘ืฆื•ืจื”
ืฉืœื ืชืชืŸ ืœื›ื ืกื™ืคื•ืง,
02:51
such as, "I really want to run this marathon,
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ืœืžืฉืœ, "ืื ื™ ืžืžืฉ ืจื•ืฆื” ืœืจื•ืฅ ืžืจืชื•ืŸ,
02:53
so I need to train five times a week
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ืื– ืื ื™ ื—ื™ื™ื‘ ืœื”ืชืืžืŸ ื—ืžืฉ ืคืขืžื™ื ื‘ืฉื‘ื•ืข,
02:55
and kick my ass if I don't, okay?"
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ื•ืื ืœื, ืชื‘ืขื˜ื• ืœื™ ื‘ืชื—ืช, ื˜ื•ื‘?"
02:57
So audience, next time you're tempted to tell someone your goal,
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ืื–, ืงื”ืœ, ื‘ืคืขื ื”ื‘ืื” ืฉืชืชืคืชื• ืœืกืคืจ ืœืžื™ืฉื”ื• ืขืœ ืžื˜ืจืชื›ื,
03:01
what will you say?
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ืžื” ืชื’ื™ื“ื•?
03:02
(Silence)
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03:03
Exactly! Well done.
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ื‘ื“ื™ื•ืง. ื›ืœ ื”ื›ื‘ื•ื“.
03:04
(Laughter)
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03:06
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื™ื)
ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

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