The technology of storytelling | Joe Sabia

Prevodilac: Milija Bozovic Lektor: Ana Zivanovic-Nenadovic

Ladies and gentlemen, gather around.

Dame i gospodo, okupite se.

I would love to share with you a story.

Volio bih da sa vama podelim jednu priču.

Once upon a time

Nekada davno

in 19th century Germany,

u 19. veku u Nemačkoj,

there was the book.

postojala je knjiga.

Now during this time,

U to vreme,

the book was the king of storytelling.

knjiga je bila kraljica pripovedanja.

It was venerable.

Bila je uvažena.

It was ubiquitous.

Bila je sveprisutna.

But it was a little bit boring.

Ali je bila i pomalo dosadna.

Because in its 400 years of existence,

Razlog je to što za njenih 400 godina postojanja

storytellers never evolved the book

pripovedači je nikad nisu razvili

as a storytelling device.

u sredstvo pripovedanja.

But then one author arrived,

Kako bilo, upravo tada se pojavio jedan autor

and he changed the game forever.

koji je promenio igru zauvek.

(Music)

(muzika)

His name was Lothar,

Zvao se Lotar,

Lothar Meggendorfer.

Lotar Megendorfer.

Lothar Meggendorfer put his foot down,

Lotar Megendorfer je lupio nogom o pod

and he said, "Genug ist genug!"

i odlučno rekao: "Genug ist genug!"

He grabbed his pen,

Zgrabio je olovku

he snatched his scissors.

i ščepao makaze.

This man refused to fold to the conventions of normalcy

Ovaj čovek je odbio da podlegne konvencijama normalnosti

and just decided to fold.

i odlučio da preuzme stvar u svoje ruke.

History would know Lothar Meggendorfer

Istorija će pamtiti Lotara Megendorfera

as -- who else? --

kao, koga drugog nego -

the world's first true inventor

prvog pravog pronalazača

of the children's pop-up book.

dečje pop-ap knjige.

(Music)

(muzika)

For this delight and for this wonder,

Zbog ovog užitka i ovog čuda

people rejoiced.

ljudi su slavili

(Cheering)

(slavlje)

They were happy because the story survived,

Bili su presrećni jer je priča preživela

and that the world would keep on spinning.

i što će svet nastaviti da se okreće.

Lothar Meggendorfer wasn't the first

Lotar Megendorfer nije bio prvi

to evolve the way a story was told,

koji je razvio način na koji se priče pričaju,

and he certainly wasn't the last.

a sigurno nije ni poslednji.

Whether storytellers realized it or not,

Bez obzira da li pripovedači to primećuju ili ne

they were channeling Meggendorfer's spirit

oni su oživljavali Megendorferov duh

when they moved opera to vaudville,

kada su operu doveli do vodvilja,

radio news to radio theater,

radio vesti do radio pozorišta,

film to film in motion

film do pokretnog filma,

to film in sound, color, 3D,

zatim do filma sa zvukom, bojom, pa i 3D filma,

on VHS and on DVD.

na VHS kaseti ili DVD-u.

There seemed to be no cure for this Meggendorferitis.

Izgleda da nije bilo leka za ovaj Megendorferitis.

And things got a lot more fun when the Internet came around.

A stvari su postale mnogo zabavnije kada se pojavio internet.

(Laughter)

(smeh)

Because, not only could people broadcast their stories throughout the world,

Zbog toga što, ne samo da su tada ljudi mogli da objavljuju svoje priče širom sveta,

but they could do so

već su to mogli da urade

using what seemed to be an infinite amount of devices.

koristeći naizgled beskonačan broj uređaja.

For example, one company

Tako na primer, jedna kompanija

would tell a story of love

pripoveda o ljubavi

through its very own search engine.

kroz svoj pretraživač.

One Taiwanese production studio

Jedan studio za produkciju iz Tajvana

would interpret American politics in 3D.

predstavlja američku politiku u 3D-u.

(Laughter)

(smeh)

And one man would tell the stories of his father

A, jedan čovek priča priču o svome ocu

by using a platform called Twitter

koristeći platformu zvanu "Twitter"

to communicate the excrement his father would gesticulate.

kako bi pokazao svetu kakve bezobraznosti govori njegov otac.

And after all this, everyone paused;

A nakon ovoga, svi su zastali.

they took a step back.

Zakoračili su korak nazad.

They realized that, in 6,000 years of storytelling,

Shvatili su da su u 6.000 godina pripovedanja

they've gone from depicting hunting on cave walls

prešli put od crtanja scena lova u pećinama

to depicting Shakespeare on Facebook walls.

do pravljenja Šekspirovog profila na "Facebook"-u.

And this was a cause for celebration.

I to je bio razlog za slavlje.

The art of storytelling has remained unchanged.

Umetnost pripovedanja je ostala nepromenjena.

And for the most part, the stories are recycled.

U i većini slučajeva, priče se prepričavaju.

But the way that humans tell the stories

Međutim, način na koji ljudi pričaju priče

has always evolved

se uvek razvijao

with pure, consistent novelty.

sa čistom i stalnom inovacijom.

And they remembered a man,

I svi bi se setili jednog čoveka,

one amazing German,

jednog neverovatnog Nemca,

every time a new storytelling device

svaki put kada bi se pojavilo

popped up next.

novo sredstvo pripovedanja.

And for that,

I zato je

the audience --

publika,

the lovely, beautiful audience --

ljupka, prekrasna publika,

would live happily ever after.

živela srećno do kraja života.

(Applause)

(aplauz)