The technology of storytelling | Joe Sabia

Translator: Matej Divjak Reviewer: Lenka Tušar

Ladies and gentlemen, gather around.

Dame in gospodje, zberite se.

I would love to share with you a story.

Z vami bi rad delil zgodbo.

Once upon a time

Pred davnimi, davnimi časi,

in 19th century Germany,

v Nemčiji 19. stoletja

there was the book.

je bila knjiga.

Now during this time,

V tem času je bila knjiga

the book was the king of storytelling.

kraljica pripovedovanja.

It was venerable.

Bila je velespoštovana.

It was ubiquitous.

Bila je vseprisotna.

But it was a little bit boring.

A bila je rahlo dolgočasna.

Because in its 400 years of existence,

V 400 letih njenega obstoja

storytellers never evolved the book

je pripovedovalci namreč nikoli niso razvijali

as a storytelling device.

kot sredstvo za pripovedovanje.

But then one author arrived,

Potem pa je prišel avtor,

and he changed the game forever.

ki je igro spremenil za vedno.

(Music)

(glasba)

His name was Lothar,

Ime mu je bilo Lothar,

Lothar Meggendorfer.

Lothar Meggendorfer.

Lothar Meggendorfer put his foot down,

Lothar Meggendorfer je udaril z nogo

and he said, "Genug ist genug!"

in rekel, "Genug ist genug!"

He grabbed his pen,

Zagrabil je svoje pero,

he snatched his scissors.

pograbil svoje škarje.

This man refused to fold to the conventions of normalcy

Ta mož se je uprl konvencijam normalnosti

and just decided to fold.

in se odločil, da bo kar zgibal.

History would know Lothar Meggendorfer

Zgodovina Lotharja Meggendorferja pozna

as -- who else? --

kot -- kaj pa drugega? --

the world's first true inventor

prvega pravega izumitelja

of the children's pop-up book.

otroških knjig z zgibankami na svetu.

(Music)

(glasba)

For this delight and for this wonder,

Te slasti in tega čuda

people rejoiced.

so se ljudje razveselili.

(Cheering)

(navijanje)

They were happy because the story survived,

Veseli so bili, ker je zgodba preživela

and that the world would keep on spinning.

in se bo svet še naprej vrtel.

Lothar Meggendorfer wasn't the first

Lothar Meggendorfer ni bil prvi,

to evolve the way a story was told,

ki je razvil način pripovedi zgodbe

and he certainly wasn't the last.

in zagotovo ni bil zadnji.

Whether storytellers realized it or not,

Naj so se pripovedovalci zavedali ali ne,

they were channeling Meggendorfer's spirit

a kanalizirali so Meggendorferjev duh,

when they moved opera to vaudville,

ko so opero pripeljali do vaudevilla,

radio news to radio theater,

radijske novice do radijskih iger,

film to film in motion

sliko do gibajočih slik,

to film in sound, color, 3D,

do filma z zvokom, barvo, 3D,

on VHS and on DVD.

na VHS in na DVD.

There seemed to be no cure for this Meggendorferitis.

Za ta Meggendorferitis ni bilo videti zdravila.

And things got a lot more fun when the Internet came around.

Ko pa je prispel internet, so stvari postale veliko bolj zabavne.

(Laughter)

INTERNET: RESEN POSEL (smeh)

Because, not only could people broadcast their stories throughout the world,

Ker ne le, da so lahko ljudje oddajali svoje zgodbe po celem svetu,

but they could do so

za to so lahko uporabili

using what seemed to be an infinite amount of devices.

praktično neskončno število naprav.

For example, one company

Na primer, eno podjetje

would tell a story of love

je povedalo ljubezensko zgodbo

through its very own search engine.

skozi svoj iskalnik.

One Taiwanese production studio

Nek Taiwanski produkcijski studio

would interpret American politics in 3D.

interpretira ameriško politiko v 3D.

(Laughter)

(smeh)

And one man would tell the stories of his father

In nek moški pripoveduje zgodbe o svojem očetu

by using a platform called Twitter

skozi platformo, ki ji pravimo Twitter,

to communicate the excrement his father would gesticulate.

da bi sporočil "izmečke", ki jih njegov oče gestikulira.

And after all this, everyone paused;

In po vsem tem so se vsi ustavili;

they took a step back.

stopili so korak nazaj.

They realized that, in 6,000 years of storytelling,

Spoznali so, da so v 6.000 letih pripovedovanja

they've gone from depicting hunting on cave walls

prišli od risb lova na jamskih stenah,

to depicting Shakespeare on Facebook walls.

do upodabljanja Shakespeara na Facebookovih zidovih.

And this was a cause for celebration.

In to je bil razlog za slavje.

The art of storytelling has remained unchanged.

Umetnost pripovedovanja je ostala nespremenjena.

And for the most part, the stories are recycled.

In v večini primerov so zgodbe reciklirane.

But the way that humans tell the stories

A način, na katerega so ljudje pripovedovali zgodbe,

has always evolved

se je vedno razvijal

with pure, consistent novelty.

s čistimi, doslednimi novostmi.

And they remembered a man,

In spomnili so se možakarja,

one amazing German,

enega čudovitega Nemca,

every time a new storytelling device

vsakič, ko se je pojavila nova

popped up next.

naprava za pripovedovanje zgodb.

And for that,

In zato

the audience --

bo publika --

the lovely, beautiful audience --

ljubka, krasna publika --

would live happily ever after.

živela srečno do konca svojih dni.

(Applause)

(aplavz)