The technology of storytelling | Joe Sabia

Prevoditelj: Senzos Osijek Recezent: Tilen Pigac - EFZG

Ladies and gentlemen, gather around.

Dame i gospodo, okupite se.

I would love to share with you a story.

Volio bih podijeliti s vama priču.

Once upon a time

Jednom davno

in 19th century Germany,

u Njemačkoj 19. stoljeća,

there was the book.

bila je jedna knjiga.

Now during this time,

Tijekom tog vremena,

the book was the king of storytelling.

knjiga je bila kraljica pripovijedanja.

It was venerable.

Bila je uvažena.

It was ubiquitous.

Bila je sveprisutna.

But it was a little bit boring.

Ali je bila pomalo dosadna.

Because in its 400 years of existence,

Zato što ju u njezinih 400 godina postojanja,

storytellers never evolved the book

pripovjedači nikad nisu razvili

as a storytelling device.

kao sredstvo pripovijedanja.

But then one author arrived,

Ali onda je jedan autor stigao,

and he changed the game forever.

i promijenio je igru zauvijek.

(Music)

(Glazba)

His name was Lothar,

Zvao se Lothar,

Lothar Meggendorfer.

Lothar Meggendorfer.

Lothar Meggendorfer put his foot down,

Lothar Meggendorfer je odlučno

and he said, "Genug ist genug!"

rekao: "Genug ist genug!"

He grabbed his pen,

Uzeo je svoju olovku,

he snatched his scissors.

zgrabio je škare.

This man refused to fold to the conventions of normalcy

Odbio je podložiti se konvencijama normalnosti

and just decided to fold.

i odlučio je presavijati.

History would know Lothar Meggendorfer

Povijest poznaje Lothara Meggendorfera

as -- who else? --

kao -- koga drugoga doli --

the world's first true inventor

prvog pravog svjetskog izumitelja

of the children's pop-up book.

knjiga za djecu sa sadržajem koji iskače.

(Music)

(Glazba)

For this delight and for this wonder,

Zbog ovog su užitka i ovog čuda

people rejoiced.

ljudi klicali.

(Cheering)

(Klicanje)

They were happy because the story survived,

Bili su sretni jer je priča preživjela,

and that the world would keep on spinning.

i svijet se nastavio vrtjeti.

Lothar Meggendorfer wasn't the first

Lothar Meggendorfer nije bio prvi

to evolve the way a story was told,

koji je razvio način na koji su priče pričane,

and he certainly wasn't the last.

i zasigurno nije bio posljednji.

Whether storytellers realized it or not,

Bez obzira shvatili to pripovjedači ili ne,

they were channeling Meggendorfer's spirit

oni kanaliziraju Meggendorferov duh

when they moved opera to vaudville,

kad su operu doveli do vaudvillea,

radio news to radio theater,

radio-vijesti do radio-kazališta,

film to film in motion

film do pokretnog filma,

to film in sound, color, 3D,

do filma sa zvukom, bojom, 3D,

on VHS and on DVD.

na VHS-u i DVD-u.

There seemed to be no cure for this Meggendorferitis.

Nije bilo lijeka za ovaj Meggendorferitis.

And things got a lot more fun when the Internet came around.

A stvari su postale mnogo zanimljivije kad se internet pojavio.

(Laughter)

(Smijeh)

Because, not only could people broadcast their stories throughout the world,

Jer, ne samo da su ljudi mogli objavljivati svoje priče širom svijeta,

but they could do so

već su to mogli učiniti

using what seemed to be an infinite amount of devices.

koristeći praktički beskrajan broj uređaja.

For example, one company

Primjerice, jedna tvrtka

would tell a story of love

pripovjeda o ljubavi

through its very own search engine.

koristeći svoju vlastitu tražilicu.

One Taiwanese production studio

Jedan Tajvanski produkcijski studio

would interpret American politics in 3D.

interpretira američku politiku u 3D.

(Laughter)

(Smijeh)

And one man would tell the stories of his father

I jedan je čovjek pričao priče svog oca,

by using a platform called Twitter

koristeći platformu zvanu Twitter

to communicate the excrement his father would gesticulate.

kako bi pokazao "izlučevine" koje bi njegov otac izgestikulirao.

And after all this, everyone paused;

I nakon ovoga, svi su stali;

they took a step back.

vratili su se jedan korak.

They realized that, in 6,000 years of storytelling,

Shvatili su da su u 6.000 godina pripovijedanja,

they've gone from depicting hunting on cave walls

od oslikavanja lova na zidovima špilja

to depicting Shakespeare on Facebook walls.

došli do oslikavanja Shakespearea na zidovima Facebooka.

And this was a cause for celebration.

I to je bio razlog za slavlje.

The art of storytelling has remained unchanged.

Umjetnost pripovijedanja je ostala nepromijenjena.

And for the most part, the stories are recycled.

I u većini su slučajeva priče reciklirane.

But the way that humans tell the stories

Ali način na koji ljudi pričaju priče

has always evolved

se uvijek razvijao

with pure, consistent novelty.

sa čistom, stalnom inovativnošću.

And they remembered a man,

I sjetili su se čovjeka,

one amazing German,

jednog iznimnog Nijemca,

every time a new storytelling device

svaki put kad je nov uređaj za pripovijedanje

popped up next.

iskočio.

And for that,

I zato je

the audience --

publika --

the lovely, beautiful audience --

ta ljupka, prekrasna publika --

would live happily ever after.

živjela sretno do kraja života.

(Applause)

(Pljesak)