Paolo Cardini: Forget multitasking, try monotasking

Translator: Joseph Geni Reviewer: Thu-Huong Ha

Prevodilac: Jelena Nedjic Lektor: Tatjana Jevdjic

I'm a designer and an educator.

Ja sam dizajner i edukator.

I'm a multitasking person, and I push my students

Radim mnogo stvari istovremeno i zahtevam od svojih studenata

to fly through a very creative, multitasking design process.

lakoću u kreativnom procesu multitasking dizajniranja.

But how efficient is, really, this multitasking?

Ali koliko je zaista multitasking efikasan?

Let's consider for a while the option of monotasking.

Na kratko razmotrimo mogućnost obavljanja jedne radnje.

A couple of examples.

Nekoliko primera.

Look at that.

Pogledajte ovo.

This is my multitasking activity result. (Laughter)

Ovo je moj rezultat obavljanja mnogo stvari istovremeno. (Smeh)

So trying to cook, answering the phone, writing SMS,

Pokušavao sam da kuvam, odgovaram na pozive, pišem poruke

and maybe uploading some pictures

i možda sam čak i postavim fotografije

about this awesome barbecue.

ovog divnog roštilja.

So someone tells us the story about supertaskers,

Priča se o ljudima koji sve mogu da rade istovremeno,

so this two percent of people who are able

o dva odsto ljudi koji zaista mogu lako

to control multitasking environment.

da kontrolišu multitasking sredinu.

But what about ourselves, and what about our reality?

Ali gde smo u tome mi sami i kakva je naša realnost?

When's the last time you really enjoyed

Kada ste poslednji put uživali samo

just the voice of your friend?

u glasu svog prijatelja?

So this is a project I'm working on,

Sada radim na ovom projektu,

and this is a series of front covers

ovo je serija prednjih poklopaca koji

to downgrade our super, hyper —

svode naše super, hiper -

(Laughter) (Applause)

(Smeh) (Aplauz)

to downgrade our super, hyper-mobile phones

svode naše super, hiper mobilne telefone

into the essence of their function.

na samu suštinu njihove funkcije.

Another example: Have you ever been to Venice?

Još jedan primer: da li ste ikada bili u Veneciji?

How beautiful it is to lose ourselves in these little streets

Koliko je divno izgubiti se

on the island.

među tim uličicama na ostrvu.

But our multitasking reality is pretty different,

Ali naša multitasking realnost je prilično drugačija

and full of tons of information.

i sadrži mnogo informacija.

So what about something like that

Šta mislite o nečemu ovakvom, što

to rediscover our sense of adventure?

bi nam pomoglo da ponovo otkrijemo avanturističke sposobnosti?

I know that it could sound pretty weird to speak about mono

Znam da je prilično čudno promovisati jednu funkciju,

when the number of possibilities is so huge,

kada je broj mogućnosti ogroman,

but I push you to consider the option of

ali zahtevam od vas da razmotrite mogućnost

focusing on just one task,

fokusiranja na samo jedan zadatak

or maybe turning your digital senses totally off.

ili da možda potpuno isključite digitalne osećaje.

So nowadays, everyone could produce his mono product.

Danas bi svako mogao da napravi ovakav jedan mono-uređaj.

Why not? So find your monotask spot

Zašto da ne? Pronađite svoju mono-specijalnost

within the multitasking world.

u ovom multitasking svetu.

Thank you.

Hvala vam.

(Applause)

(Aplauz)