Paolo Cardini: Forget multitasking, try monotasking

Translator: Joseph Geni Reviewer: Thu-Huong Ha

Prevoditelj: Ivan Stamenković Recezent: Suzana Baric

I'm a designer and an educator.

Ja sam dizajner i predavač.

I'm a multitasking person, and I push my students

Ja sam čovjek od multitaskinga i tjeram svoje učenike

to fly through a very creative, multitasking design process.

da lete kroz vrlo kreativan, multitasking proces dizajna.

But how efficient is, really, this multitasking?

Ali koliko je multitasking zapravo učinkovit?

Let's consider for a while the option of monotasking.

Razmotrimo malo opciju monotaskinga.

A couple of examples.

Evo nekoliko primjera.

Look at that.

Pogledajte to.

This is my multitasking activity result. (Laughter)

Ovo je rezultat mojeg multitaskinga. (Smijeh)

So trying to cook, answering the phone, writing SMS,

Pokušaj kuhanja, odgovaranja na pozive, pisanja SMS-a,

and maybe uploading some pictures

i možda uploadanja nekih slika

about this awesome barbecue.

ovog odličnog roštilja.

So someone tells us the story about supertaskers,

Netko je ispričao priču o supertaskerima,

so this two percent of people who are able

onih dva posto ljudi

to control multitasking environment.

koji mogu kontrolirati multitasking okolinu.

But what about ourselves, and what about our reality?

Ali što je s nama i našom stvarnošću?

When's the last time you really enjoyed

Kad ste zadnji put zbilja uživali

just the voice of your friend?

samo u glasu svog prijatelja?

So this is a project I'm working on,

To je projekt na kojem radim,

and this is a series of front covers

a ovo je serija korica za mobitel

to downgrade our super, hyper —

koje trebaju svesti naše super, hiper ---

(Laughter) (Applause)

(Smijeh) (Pljesak)

to downgrade our super, hyper-mobile phones

trebaju svesti naše super, hiper mobitele

into the essence of their function.

na bit njihove funkcije.

Another example: Have you ever been to Venice?

Još jedan primjer: Jeste li ikad bili u Veneciji?

How beautiful it is to lose ourselves in these little streets

Predivno je izgubiti se u ovim uličicama

on the island.

na otoku.

But our multitasking reality is pretty different,

Ali naša multitasking stvarnost dosta je drugačija

and full of tons of information.

i puna informacija.

So what about something like that

Što kažete na nešto poput ovoga

to rediscover our sense of adventure?

kako bismo ponovno otkrili svoj osjećaj za avanturu?

I know that it could sound pretty weird to speak about mono

Znam da pričanje o mono (jednom) može zvučati dosta čudno

when the number of possibilities is so huge,

kad je broj mogućnosti ogroman,

but I push you to consider the option of

ali potičem vas da razmislite o opciji

focusing on just one task,

fokusiranja na samo jedan zadatak

or maybe turning your digital senses totally off.

ili potpunog isključivanja svojih digitalnih osjetila.

So nowadays, everyone could produce his mono product.

Danas bi svatko mogao proizvesti svoj mono proizvod.

Why not? So find your monotask spot

Zašto ne? Nađite svoje monotask mjesto

within the multitasking world.

u multitasking svijetu.

Thank you.

Hvala.

(Applause)

(Pljesak)