Teach every child about food | Jamie Oliver

Prevodilac: Ivana Korom Lektor: Sandra Gojic

Na žalost,

Sadly,

u narednih 18 minuta dok ja pričam

in the next 18 minutes when I do our chat,

četvoro Amerikanaca koji su živi

four Americans that are alive

umreće

will be dead through the food that they eat.

od hrane koju jedu.

Moje ime je Džejmi Oliver (Jamie Oliver). Imam 34 godine.

My name's Jamie Oliver.

I'm 34 years old.

Iz Eseksa sam, u Engleskoj

I'm from Essex in England

i poslednjih sedam godina

and for the last seven years

prilično naporno radim

I've worked fairly tirelessly to save lives in my own way.

na tome da spasem živote na svoj način.

Nisam lekar.

I'm not a doctor;

Kuvar sam;

I'm a chef,

I don't have expensive equipment

nemam skupu opremu

or medicine.

ili lekove.

I use information, education.

Koristim informacije, obrazovanje.

I profoundly believe that the power of food

Duboko verujem da je moć hrane

has a primal place in our homes

na prvom mestu u našim domovima

that binds us to the best bits of life.

što nas vezuje za najbolje delove naših života.

Živimo u užasnoj,

We have an awful, awful reality right now.

užasnoj stvarnosti trenutno.

America, you're at the top of your game.

Ameriko, vi ste na vrhuncu.

Ovo je jedna od najnezdravijih zemalja na svetu.

This is one of the most unhealthy countries in the world.

Can I please just see a raise of hands

Mogu li, molim vas, da dignu ruke

oni od vas koji imaju decu?

for how many of you have children in this room today?

Molim vas podignite ruke.

Put your hands up.

You can continue to put your hands up, aunties and uncles as well.

Tetke, ujaci, nastavite...

Podignite ruke. Tetke i teče, takođe.

Most of you. OK.

Većina. OK.

We, the adults of the last four generations,

Mi, odrasli iz poslednje četiri generacije

have blessed our children with the destiny

podarili smo svojoj deci sudbinu

of a shorter lifespan than their own parents.

da imaju kraći životni vek

nego njihovi roditelji.

Vaše dete će živeti život deset godina kraći

Your child will live a life ten years younger than you

nego vi

zbog slike o hrani koju smo izgradili oko njih.

because of the landscape of food that we've built around them.

Dve trećine ljudi iz ove prostorije,

Two-thirds of this room,

danas u Americi, ima prekomernu težinu ili je gojazno.

today, in America, are statistically overweight or obese.

Vi ste u redu, ali doći ćemo i do vas, ne brinite.

You lot, you're all right,

but we'll get you eventually, don't worry.

(smeh)

(Laughter)

Ok?

Statistika lošeg zdravlja je jasna,

The statistics of bad health are clear,

veoma jasna.

very clear.

Provodimo život isparanoisani od smrti, ubistava,

We spend our lives being paranoid about death, murder, homicide,

svačega. To je na naslovnim stranama svih novina, CNN-a.

you name it; it's on the front page of every paper, CNN.

Pogledajte ubistvo je na dnu, zaboga.

Look at homicide at the bottom, for God's sake.

Zar ne?

Right?

(smeh)

(Laughter)

(aplauz)

(Applause)

Svaka od ovih crvenih

Every single one of those in the red is a diet-related disease.

je bolest povezana sa ishranom.

Bilo koji doktor, specijalista će vam to reći.

Any doctor, any specialist will tell you that.

Činjenica. Bolesti koje su u vezi sa ishranom su najveći ubica

Fact: diet-related disease is the biggest killer

u Sjedinjenim Državama, ovog momenta, danas.

in the United States, right now, here today.

To je globalni problem.

This is a global problem.

To je katastrofa.

It's a catastrophe.

It's sweeping the world.

To satire svet.

England is right behind you, as usual.

Engleska je odmah iza vas, po običaju.

(smeh)

(Laughter)

Znao sam da su blizu, ali ne tako blizu.

I know they were close, but not that close.

Potrebna nam je revolucija.

We need a revolution.

Mexico, Australia, Germany,

Meksiko, Australija, Nemačka, Indija, Kina,

India, China,

sve imaju ogroman problem sa gojaznošću i lošim zdravljem.

all have massive problems of obesity and bad health.

Razmislite o pušenju.

Think about smoking.

Ono danas košta mnogo manje nego gojaznost.

It costs way less than obesity now.

Gojaznost košta vas Amerikance

Obesity costs you Americans 10 percent of your health-care bills,

10% vašeg zdravstvenog osiguranja.

150 billion dollars a year.

150 milijardi dolara godišnje.

Za 10 godina će se udvostručiti.

In 10 years, it's set to double:

300 milijardi dolara godišnje.

300 billion dollars a year.

Let's be honest, guys, you haven't got that cash.

I budimo iskreni, ljudi, nemate vi te pare.

(Laughter)

(smeh)

Došao sam ovamo da započnem revoluciju hrane

I came here to start a food revolution that I so profoundly believe in.

u koju tako duboko verujem.

Ona nam je potrebna. Sada je trenutak.

We need it. The time is now.

We're in a tipping-point moment.

Nalazimo se na prekretnici.

I've been doing this for seven years.

Radim ovo sedam godina.

I've been trying in America for seven years.

U Americi pokušavam sedam godina.

Now is the time when it's ripe -- ripe for the picking.

Sada je momenat kada je zrelo - zrelo za berbu.

Išao sam u centar zbivanja.

I went to the eye of the storm.

Otišao sam u Zapadnu Virdžiniju, najnezdraviju državu u Americi.

I went to West Virginia, the most unhealthy state in America.

To je bila prošle godine.

Or it was last year.

We've got a new one this year, but we'll work on that next season.

Ove godine imamo novu, ali na tome ćemo raditi sledeće sezone.

(Laughter)

(smeh)

Hantington, Zapadna Virdžinija.

Huntington, West Virginia. Beautiful town.

Prelep grad.

I wanted to put heart and soul and people,

Želeo sam da ljudi, srcem i dušom,

your public,

vaša javnost,

around the statistics that we've become so used to.

shvate statistiku na koju smo

toliko navikli.

I want to introduce you to some of the people that I care about:

Želim da vam predstavim neke ljude do kojih mi je stalo.

your public, your children.

Vaše ljude. Vašu decu.

Želim da vam pokažem sliku moje prijateljice Britani.

I want to show a picture of my friend Brittany.

She's 16 years old.

Ona ima 16 godina.

Ostalo joj je 6 godina da živi

She's got six years to live

zahvaljujući hrani koju jede.

because of the food that she's eaten.

Ona je treća generacija Amerikanaca

She's the third generation of Americans

that hasn't grown up within a food environment

koja ne odrasta u okruženju gde

where they've been taught to cook at home or in school,

ih u školi ili kod kuće uče da kuvaju,

kao i njena mama i mama njene mame.

or her mom, or her mom's mom.

She has six years to live.

Ima još 6 godina da živi.

She's eating her liver to death.

Ona jede svoju jetru do smrti.

Stejsi, iz porodice Edvards.

Stacy, the Edwards family.

This is a normal family, guys.

Ovo je normalna porodica, ljudi.

Stejsi se trudi najbolje što ume, ali i ona je treća generacija;

Stacy does her best, but she's third-generation as well;

nikada je nisu učili da kuva, kod kuće ili u školi.

she was never taught to cook at home or at school.

Ta porodica je gojazna.

The family's obese.

Justin here, 12 years old, he's 350 pounds.

Džastin, ima 12 godina.

Ima 175 kg.

Maltretiraju ga, zaboga.

He gets bullied, for God's sake.

Ćerka, Kejti, ima 4 godine.

The daughter there, Katie, she's four years old.

Ona je gojazna pre nego što uopšte krene u osnovnu školu.

She's obese before she even gets to primary school.

Marisa. Ona je u redu. Ona je jedna od vas.

Marissa, she's all right, she's one of your lot.

Ali znate šta? Njen otac, koji je bio gojazan,

But you know what?

Her father, who was obese, died in her arms,

umro joj je na rukama.

And then the second most important man in her life,

I onda je drugi najvažniji čovek u njenom životu,

njen stric, umro od gojaznosti.

her uncle, died of obesity,

and now her step-dad is obese.

Sada je njen očuh gojazan.

You see, the thing is,

Vidite, stvar sa

obesity and diet-related disease

gojaznošću i bolestima vezanih za ishranu

je ta da ne povređuje samo ljude koji boluju;

doesn't just hurt the people that have it;

nego i sve njihove prijatelje, porodice,

it's all of their friends, families, brothers, sisters.

braću, sestre.

Pastor Stiv.

Pastor Steve:

Inspirativan čovek. Jedan od mojih prvih saveznika u Hantingtonu, u Zapadnoj Virdžiniji.

an inspirational man,

one of my early allies in Huntington, West Virginia.

On je na samoj ivici ovog problema.

He's at the sharp knife-edge of this problem.

On mora da sahranjuje ljude.

He has to bury the people, OK?

I dosta mu je toga. Dosta mu je da sahranjuje svoje prijatelje,

And he's fed up with it.

He's fed up with burying his friends, his family, his community.

i porodicu i zajednicu.

Kako dođe zima tri puta više ljudi umre.

Come winter, three times as many people die.

He's sick of it.

Muka mu je od toga.

Ovo je bolest koja se može sprečiti. Traćenje života.

This is preventable disease. Waste of life.

Inače, u ovome se sahranjuju.

By the way, this is what they get buried in.

Nismo opremljeni da ovo radimo.

We're not geared up to do this.

Ne mogu se ni izneti kroz vrata, ozbiljan sam.

Can't even get them out the door, and I'm being serious.

Can't even get them there. Forklift.

Ne mogu ni da se donesu tamo. Koriste viljuškar.

OK, vidim to kao trougao, ok?

OK, I see it as a triangle, OK?

This is our landscape of food.

Ovo je slika naše hrane.

I need you to understand it.

Bitno mi je da razumete.

You've probably heard all this before.

Verovatno ste sve ovo čuli ranije,

ali pređimo još jednom.

Over the last 30 years,

U poslednjih 30 godina,

what's happened that's ripped the heart out of this country?

šta se to desilo što je iščupalo srce ove zemlje?

Budimo direktni i iskreni.

Let's be frank and honest.

Pa, moderan život.

Well, modern-day life.

Let's start with the Main Street.

Počnimo sa Glavnom ulicom.

Brza hrana je preuzela čitavu zemlju. To znamo.

Fast food has taken over the whole country; we know that.

Velike firme su neke od najbitnijih moćnika,

The big brands are some of the most important powers,

powerful powers, in this country.

moćne sile u ovoj zemlji.

Supermarketi takođe.

(Sighs)

Supermarkets as well.

Velike kompanije. Velike kompanije.

Big companies. Big companies.

Pre 30 godina većina hrane

Thirty years ago, most of the food

je bila uglavnom lokalna i uglavnom sveža.

was largely local and largely fresh.

Sada je većinom obrađena i puna svakakvih aditiva,

Now it's largely processed and full of all sorts of additives,

dodatnih sastojaka i znate ostatak priče.

extra ingredients, and you know the rest of the story.

Veličina porcije je očigledno ogroman, ogroman problem.

Portion size is obviously a massive, massive problem.

Deklaracije su ogroman problem.

Labeling is a massive problem.

Deklaracije su u ovoj zemlji sramota.

The labeling in this country is a disgrace.

Oni žele da se sami regulišu.

The industry wants to self-police themselves.

Industrija želi da upravlja samom sobom.

Šta, u ovakvoj klimi? Oni to ne zaslužuju.

What, in this kind of climate? They don't deserve it.

How can you say something is low-fat when it's full of so much sugar?

Kako možete reći da je nešto dijetalno kad je prepuno šećera?

Kuća.

Home.

Najveći problem sa kućom

The biggest problem with the home

je to što je ona bila srce

is that used to be the heart of passing on food culture,

učenja o hrani i kulturi hrane,

što je izgradilo naše društvo.

what made our society.

That is not happening anymore.

To se više ne dešava.

Znate, kako idemo na posao i naš se život menja,

And you know, as we go to work and as life changes,

i kako se život uvek razvija,

and as life always evolves,

moramo da gledamo na to holistički --

we kind of have to look at it holistically --

da se izmestimo za trenutak i da preusmerimo teret.

step back for a moment, and re-address the balance.

To se ne dešava. Ne dešava se već 30 godina.

It hasn't happened for 30 years, OK?

Želim da vam pokažem situaciju

I want to show you a situation

koja je veoma normalna

that is very normal right now; the Edwards family.

trenutno. Porodica Edvards.

(Video) Jamie Oliver: Let's have a talk.

(Video) Džejmi Oliver: Popričajmo.

Ove stvari prolaze kroz tvoje i tela tvoje porodice

This stuff goes through you and your family's body every week.

svake nedelje.

And I need you to know

I moraš da znaš da će ovo ubiti tvoju decu.

that this is going to kill your children early.

How are you feeling?

Kako se osećaš?

Stacy: Just feeling really sad and depressed right now.

Stejsi: Osećam se veoma tužno i utučeno sada.

Ali, znaš, želim da moja deca uspeju u životu

But, you know, I want my kids to succeed in life

a ovo im neće pomoći u tome.

and this isn't going to get them there.

Ali ja ih ubijam.

But I'm killing them.

DžO: Da, ubijaš ih. Tako je.

JO: Yes you are. You are.

Ali možemo to zaustaviti.

But we can stop that.

Normalno. Pređimo na škole,

Normal.

Let's get on schools,

nešto u čemu sam prilično stručan.

something that I'm fairly much a specialist in.

OK. Škola.

OK, school.

Šta je škola? Ko ju je izmislio? Koja je svrha škole?

What is school? Who invented it? What's the purpose of school?

Škola je uvek pravljena da nas naoruža alatima

School was always invented to arm us with the tools

da budemo kreativni, da radimo fantastične stvari,

to make us creative, do wonderful things,

make us earn a living, etc., etc.

da naučimo da zaradimo za život, itd, itd, itd.

You know, it's been kind of in this sort of tight box for a long, long time, OK?

Znate, škola je već dugo, dugo kao ta nekakva tesna kutija.

Ok?

Ali nismo je baš razvili

But we haven't really evolved it

da izlazi na kraj sa zdravstvenim katastrofama Amerike, ok?

to deal with the health catastrophes of America, OK?

Školska hrana je nešto

School food is something

što velik broj dece -- tačnije 31 milion dnevno --

that most kids -- 31 million a day, actually --

jede dva puta na dan, najčešće

have twice a day, more than often, breakfast and lunch,

doručak i ručak, 180 dana godišnje.

180 days of the year.

Mogli biste reći da je školska hrana prilično važna,

So you could say that school food is quite important, really,

sudeći prema okolnostima.

judging the circumstances.

(Laughter)

(smeh)

Before I crack into my rant,

Pre nego što počnem da urlam,

što, siguran sam, svi čekate...

which I'm sure you're waiting for --

(Laughter)

(smeh)

moram da kažem jednu stvar, koja je veoma bitna

I need to say one thing, and it's so important

in, hopefully, the magic that happens and unfolds

za, nadam se, magiju koja će se desiti i odvijati

in the next three months.

u naredna tri meseca.

Kuvarice ručka u Americi...

The lunch ladies, the lunch cooks of America --

nudim se da budem njihov ambasador.

I offer myself as their ambassador.

I'm not slagging them off.

Ne nipodaštavam ih.

They're doing the best they can do.

One rade najbolje što umeju.

Rade kako najbolje znaju.

They're doing their best.

Ali one rade ono što im se kaže,

But they're doing what they're told,

a ono što im se kaže da rade je pogrešno.

and what they're being told to do is wrong.

The system is highly run by accountants;

Sistemom uglavnom upravljaju računovođe.

there's not enough, or any, food-knowledgeable people in the business.

Nema dovoljno, ili uopšte nema,

u tom poslu ljudi koji znaju nešto o hrani.

There's a problem:

Tu je problem.

If you're not a food expert, and you've got tight budgets

Ako niste stručni za hranu i imate mali budžet

koji se samo smanjuje, onda ne možete biti kreativni,

and it's getting tighter, then you can't be creative,

ne možete da izmuvate nešto i zaobiđete stvari.

you can't duck and dive and write different things around things.

Ako ste računovođa, piskaralo,

If you're an accountant, and a box-ticker,

jedina stvar koju možete da uradite u ovakvim okolnostima

the only thing you can do in these circumstances

je da kupujete jevtinija sranja.

is buy cheaper shit.

Now, the reality is,

E sad, istina je

the food that your kids get every day is fast food,

da je hrana koju vaša deca jedu svaki dan brza hrana,

veoma obrađena,

it's highly processed,

there's not enough fresh food in there at all.

u kojoj uopšte nema dovoljno sveže hrane.

Znate, količina aditiva, E brojeva, sastojaka za koje ne biste verovali...

You know, the amount of additives, E numbers,

ingredients you wouldn't believe --

there's not enough veggies at all.

Nema uopšte dovoljno povrća. Pomfrit se smatra povrćem.

French fries are considered a vegetable.

Pica za doručak. Ne daju im ni tanjire.

Pizza for breakfast. They don't even get crockery.

Noževi i viljuške? Ne, previše su opasni.

Knives and forks? No, they're too dangerous.

Imaju makaze u učionici

They have scissors in the classroom,

ali noževe i viljuške, ne.

but knives and forks? No.

And the way I look at it is:

Ja na to gledam ovako, ako nemate noževe i viljuške u školi,

If you don't have knives and forks in your school,

onda potpuno podržavate,

you're purely endorsing,

from a state level, fast food, because it's handheld.

na državnom nivou, brzu hranu. Zato što se drži u ruci.

I da, inače, to jeste brza hrana. To su sendviči,

And yes, by the way, it is fast food:

It's sloppy Joes, it's burgers,

hamburgeri, viršle,

it's wieners, it's pizzas, it's all of that stuff.

pice, sve te stvari.

(Sighs)

Ten percent of what we spend on health care, as I said earlier,

10 posto od onoga što trošite na zdravstvo, kao što sam rekao ranije,

is on obesity, and it's going to double.

ide na gojaznost. I udvostručiće se.

Ne učimo našu decu.

We're not teaching our kids.

There's no statutory right to teach kids about food,

Ne postoji ustavno pravo da učimo decu o hrani,

u osnovnoj ili srednjoj školi. Ok?

elementary or secondary school, OK?

Ne učimo decu o hrani. Je l' tako?

We don't teach kids about food, right?

Ovo je kratki video iz jedne osnovne škole,

And this is a little clip from an elementary school,

što je veoma uobičajeno u Engleskoj.

which is very common in England.

Video: Ko zna šta je ovo?

(Video) Who knows what this is?

Child: Potatoes.

Dete: Krompir. Džejmi Oliver: Krompir? Dakle, ti misliš da je ovo krompir?

Jamie Oliver: Potato? So, you think these are potatoes?

Da li znate šta je ovo?

Do you know what that is?

Do you know what that is?

Znate li šta je ovo? Dete: Brokoli?

Child: Broccoli?

DžO: A ovo? Naš stari dobri prijatelj.

JO: What about this? Our good old friend.

Znaš li šta je ovo, srce? Dete: Celer.

Child: Celery.

JO: No. What do you think this is?

DžO: Ne. Šta ti misliš, šta je ovo? Dete: Luk. DžO: Luk? Ne.

Child: Onion. JO: Onion? No.

Džejmi Oliver: Odmah dobijete veoma jasnu sliku

JO: Immediately you get a really clear sense

of "Do the kids know anything about where food comes from?"

o tome da li deca znaju nešto o tome odakle hrana dolazi.

Video: DžO: Ko zna šta je ovo? Dete: Hm, kruška.

Who knows what that is? Child: Uh, pear?

DžO: Šta ti misliš, šta je ovo? Dete: Ne znam.

JO: What do you think this is? Child: I don't know.

DžO: Ako deca ne znaju šta su ove stvari,

JO: If the kids don't know what stuff is,

onda ih nikada nisu jeli.

then they will never eat it.

(smeh)

(Laughter)

DžO: Normalno. Engleska i Amerika,

JO: Normal. England and America,

Engleska i Amerika.

England and America.

Guess what fixed that.

Pogađajte šta je popravilo to. Pogađajte šta je popravilo.

Dva časa od sat vremena.

Two one-hour sessions.

Moramo početi da učimo našu decu

We've got to start teaching our kids about food in schools, period.

o hrani u školama, tačka.

(Applause)

(aplauz)

Želim da vam ispričam nešto,

I want to tell you about something

želim da vam ispričam nešto što na neki način

that kind of epitomizes the trouble that we're in, guys, OK?

sumira ovu nevolju u kojoj se nalazimo. Ok?

Želim da pričam o nečemu tako osnovnom kao što je mleko.

I want to talk about something so basic as milk.

Every kid has the right to milk at school.

Svako dete ima prava na mleko u školi.

Your kids will be having milk at school, breakfast and lunch, right?

Vaša deca će piti mleko u školi, za doručak i ručak. Je l' tako?

Popiće dve flaše. Ok?

They'll be having two bottles, OK?

I većina dece i popije.

And most kids do.

But milk ain't good enough anymore.

Ali mleko više nije dovoljno dobro.

Don't get me wrong, I support milk --

Jer neko u odboru za mleko - i nemojte me pogrešno shvatiti,

ja podržavam mleko, ali je neko u odboru za mleko

but someone at the milk board

verovatno dao mnogo para da neki šmokljan

probably paid a lot of money for some geezer to work out

skonta da ako stavite gomilu ukusa i boja

that if you put loads of flavorings,

i šećera u mleko,

colorings and sugar in milk,

više dece će ga piti. Da.

more kids will drink it.

Yeah.

(pljesak)

I sad će očigledno to da se nastavi.

Obviously now that's going to catch on

Odbor za jabuke će smisliti

the apple board is going to work out

da ako naprave karamelisane jabuke deca će jesti i više jabuka.

that if they make toffee apples they'll eat more as well.

Shvatate šta mislim?

Do you know what I mean?

Po meni, nema potrebe da se dodaju ukusi u mleko.

For me, there isn't any need to flavor the milk.

Ok? Šećer je u svemu.

Okay? There's sugar in everything.

Znam šta sve ide u te sastojke.

I know the ins and outs of those ingredients.

On je u svemu. Čak ni mleko nije izbeglo

It's in everything.

Even the milk hasn't escaped the kind of modern-day problems.

ovu vrstu modernog problema.

Evo ga naše mleko. Tu je naš brik.

There's our milk. There's our carton.

U tome ima skoro isto toliko šećera

In that is nearly as much sugar as one of your favorite cans of fizzy pop,

koliko i u jednoj od vaših omiljenih limenki gaziranog soka.

A oni piju dva dnevno.

and they are having two a day.

So, let me just show you.

Dopustite da vam pokažem.

We've got one kid, here --

Imamo jedno dete koje

uzima, vidite, 8 supenih kašika šećera dnevno.

having, you know, eight tablespoons of sugar a day.

You know, there's your week.

Vidite, ovo je za nedelju dana.

There's your month.

Ovo je mesec dana.

And I've taken the liberty of putting in

I stavio sam ovde

just the five years of elementary school sugar,

šećera za pet godina osnovne škole,

samo iz mleka.

just from milk.

Ne znam za vas,

Now, I don't know about you guys,

ali sudeći prema ovim okolnostima

but judging the circumstances, right,

any judge in the whole world,

svaki sudija na celom svetu

bi pogledao statistiku i dokaze

would look at the statistics and the evidence,

and they would find any government of old guilty of child abuse.

i optužio bi svaku vladu

za zlostavljanje dece. To je moje uverenje.

That's my belief.

(aplauz)

(Applause)

(Applause ends)

Sad, da sam ovde došao, a voleo bih da sam mogao da dođem danas

Now, if I came up here, and I wish I could come up here today

i donesem lek za SIDU ili rak,

and hang a cure for AIDS or cancer,

vi biste se tukli i grabili da dođete do mene.

you'd be fighting and scrambling to get to me.

This, all this bad news, is preventable.

Sve ove loše vesti je moguće sprečiti.

To je dobra vest.

That's the good news.

It's very, very preventable.

Stvarno je moguće sprečiti.

Razmislimo malo, imamo problem ovde

So, let's just think about, we got a problem here,

neophodno je da počnemo ponovo.

we need to reboot.

Ok, dakle u mom svetu, šta bi trebalo da uradimo?

Okay so, in my world, what do we need to do?

Evo u čemu je stvar.

Here is the thing, right,

it cannot just come from one source.

Ne može da dođe samo iz jednog izvora.

Da bismo počeli od početka i napravili opipljivu promenu,

To reboot and make real tangible change,

stvarnu promenu, tako da mogu da vas pogledam u oči

real change, so that I could look you in the white of the eyes

i kažem "Za 10 godina,

and say, "In 10 years' time,

životi vaše dece,

the history of your children's lives,

sreća - i ne zaboravimo, pametniji ste ako se hranite zdravo,

happiness -- and let's not forget, you're clever if you eat well,

znate živećete duže,

you know you're going to live longer --

i sve to, sve će izgledati drugačije. OK?"

all of that stuff, it will look different. OK?"

Dakle, supermarketi.

So, supermarkets.

Gde još tako religiozno kupujete?

Where else do you shop so religiously?

Iz nedelje u nedelju.

Week in, week out.

How much money do you spend, in your life, in a supermarket?

Koliko novca potrošite, u svom životu, u supermarketu?

Love them.

Obožavam ih. Oni nam govore šta želimo. U redu.

They just sell us what we want. All right.

They owe us to put a food ambassador in every major supermarket.

Duguju nam da stave ambasadora hrane

u svaki veliki supermarket.

They need to help us shop.

Moraju da nam pomognu u kupovini. Moraju da nam pokažu kako se kuvaju

They need to show us how to cook quick, tasty, seasonal meals

brza, ukusna, sezonska jela

za ljude koji su zauzeti.

for people that are busy.

To nije skupo.

This is not expensive.

U nekima to rade. I trebalo bi da se uradi širom

It is done in some, and it needs to be done across the board

Amerike uskoro i brzo.

in America soon, and quick.

Velike filme, znate, lanci hrane

The big brands, you know, the food brands,

bi trebalo da stave obrazovanje o hrani

need to put food education at the heart of their businesses.

u samo srce svog poslovanja.

I know, easier said than done.

Znam, lakše reći nego učiniti.

It's the future. It's the only way.

To je budućnost. To je jedini način.

Fast food.

Brza hrana. Sa industrijom brze hrane

With the fast-food industry

veoma je takmičarski.

you know, it's very competitive.

Imao sam gomile tajnih papira i poslovanja

I've had loads of secret papers and dealings

sa restoranima brze hrane.

with fast food restaurants.

Znam kako to rade.

I know how they do it.

I mean, basically they've weaned us on

Mislim, navukli su nas

na te doze šećera, soli, masti, x, y, i z.

to these hits of sugar, salt and fat, and x, y, and z,

I svi ih vole. Zar ne?

and everyone loves them, right?

Tako da, ovi tipovi moraju biti deo rešenja.

So, these guys are going to be part of the solution.

Ali moramo da navedemo vladu da radi

But we need to get the government to work

sa svim snabdevačima brze hrane i restoranskom industrijom.

with all of the fast food purveyors and the restaurant industry,

I da nas za pet, šest, sedam godina

and over a five, six, seven year period

odviknu od ekstremnih količina

wean of us off the extreme amounts

of fat, sugar and all the other non-food ingredients.

masti, šećera i svih ostalih satojaka koji nisu hrana.

Sada, da se vratim na velike firme, deklaracije,

Now, also, back to the sort of big brands:

labeling, I said earlier, is an absolute farce

rekao sam ranije, potpuna su farsa

and has got to be sorted.

i to mora da se sredi.

OK, škola.

OK, school.

Obviously, in schools, we owe it to them

Očigledno, u školama smo dužni

da osiguramo da tih 180 dana godišnje,

to make sure those 180 days of the year,

počevši od osetljive 4. godine

from that little precious age of four,

do 18, 20, 24, koliko god,

until 18, 20, 24, whatever,

mora da im se kuva

they need to be cooked proper, fresh food

odgovarajuća sveža hrana

od lokalnih dobavljača, ok?

from local growers on site, OK?

Trebalo bi da postoji novi standard odgovarajuće sveže hrane

There needs to be a new standard of fresh, proper food

za vašu decu. Je l' tako?

for your children, yeah?

(aplauz)

(Applause)

Under the circumstances, it's profoundly important

Pod ovim okolnostima, izuzetno je značajno

da svako dete u Americi završi školu

that every single American child leaves school

knowing how to cook 10 recipes

znajući da skuva 10 recepata

that will save their life.

koji će mu spasiti život.

Životne veštine.

Life skills.

(Applause)

(aplauz)

To znači da mogu da budu studenti, mladi roditelji

That means that they can be students, young parents,

i da su sposobni da se izbore

and be able to sort of duck and dive around the basics of cooking,

sa osnovama kuvanja,

no matter what recession hits them next time.

bez obzira na to kakva ih recesija zahvati sledeći put. Ako znate da kuvate

If you can cook, recession money doesn't matter.

novac u recesiji nije bitan.

Ako umete da kuvate, vreme nije bitno.

If you can cook, time doesn't matter.

Radno mesto. Nismo o tome pričali.

The workplace, we haven't really talked about it.

You know, it's now time for corporate responsibility

Znate, vreme je za korporativnu odgovornost,

da stvarno pogledaju čime hrane

to really look at what they feed or make available to their staff.

ili šta obezbeđuju za svoje osoblje.

Osoblje su mame i tate američke dece.

The staff are the moms and dads of America's children.

Marissa, her father died in her hand,

Marisa, njen otac je umro na njenim rukama,

mislim da bi bila prilično srećna

I think she'd be quite happy

ako bi američke korporacije počele svoje osoblje da hrane kako treba.

if corporate America could start feeding their staff properly.

Nikako ne bi smeli da budu izostavljeni.

Definitely they shouldn't be left out.

Vratimo se na kuću.

Let's go back to the home.

Now, look, if we do all this stuff, and we can,

Vidite, ako sve ovo uradimo, a možemo,

dostižno je. Možete da budete komercijalni i da vam je stalo.

it's so achievable.

You can care and be commercial.

Absolutely.

Apsolutno.

But the home needs to start passing on cooking again, for sure.

Ali u domu mora da se počne učenje

kuvanja, to je sigurno.

For sure, pass it on as a philosophy.

Naravno, prenosite to kao filozofiju.

Za mene je to prilično romantično.

And for me, it's quite romantic,

Ali ustvari ako jedna osoba nauči troje ljudi

but it's about if one person teaches three people

kako da skuvaju nešto,

how to cook something,

onda oni nauče troje svojih drugara,

and they teach three of their mates,

that only has to repeat itself 25 times,

to treba samo da se ponovi 25 puta

i to je svo stanovništvo Amerike.

and that's the whole population of America.

Romantic, yes, but most importantly,

Romantično, da, ali

što je najvažnije,

it's about trying to get people to realize

radi se o tome da navedemo ljude da shvate

that every one of your individual efforts makes a difference.

da se svaki vaš individualni napor

računa.

We've got to put back what's been lost.

Moramo da vratimo ono što je izgubljeno.

"Huntington Kitchen", Hantington, gde sam radio ovaj program,

Huntington's Kitchen.

Huntington, where I made this program,

we've got this prime-time program

znate imamo program u udarnom terminu koji će, nadam se

inspirisati ljude na ovu promenu.

that hopefully will inspire people to really get on this change.

Iskreno verujem da će doći do promene.

I truly believe that change will happen.

"Huntington's Kitchen". Ja radim sa zajednicom.

Huntington's Kitchen. I work with a community.

Radio sam u školama. Pronašao sam lokalno održivo finansiranje

I worked in the schools.

I found local sustainable funding

da svaka škola u okolini pređe

to get every single school in the area from the junk, onto the fresh food:

sa brze na svežu hranu.

six-and-a-half grand per school.

6.500 po školi.

(aplauz)

(Applause)

Samo to je potrebno. 6.500 dolara po školi.

That's all it takes, six-and-a-half grand per school.

The Kitchen is 25 grand a month. Okay?

Kuhinja je 25 hiljada mesečno. Ok?

Ovo može da radi 5000 ljudi godišnje,

This can do 5,000 people a year,

što je 10% njihove populacije.

which is 10 percent of their population,

Ljudi rade sa ljudima.

and it's people on people.

You know, it's local cooks teaching local people.

Znate, lokalni kuvari uče lokalne ljude.

Besplatni časovi kuvanja, ljudi, besplatni časovi kuvanja na glavnoj ulici.

It's free cooking lessons, guys, in the Main Street.

To je prava, opipljiva promena, prava opipljiva promena.

This is real, tangible change, real, tangible change.

Around America, if we just look back now,

Širom Amerike, ako pogledamo,

there is plenty of wonderful things going on.

dešava se mnogo divnih stvari.

There is plenty of beautiful things going on.

Mnogo divnih stvari se događa. Postoji anđeli

There are angels around America doing great things

širom Amerike koji rade odlične stvari

u školama, organizovanim farmama,

in schools -- farm-to-school set-ups,

organizovanim baštama, u obrazovanju.

garden set-ups, education --

there are amazing people doing this already.

Postoje izuzetni ljudi koji već to rade.

The problem is they all want to roll out

Problem je što svi oni žele da prošire to što rade

what they're doing to the next school,

na sledeću školu, pa na sledeću.

but there's no cash.

Ali nema para.

Moramo brzo da prepoznamo stručnjake i anđele,

We need to recognize the experts and the angels quickly,

identify them, and allow them to easily find the resource

da ih identifikujemo i omogućimo im da lako pronađu izvore

kako bi nastavili ono što već rade

to keep rolling out what they're already doing,

i što dobro rade.

and doing well.

Firme u Americi bi trebalo da podrže

Businesses of America need to support

gđu Obama da uradi stvari koje želi da radi.

Mrs. Obama to do the things that she wants to do.

(aplauz)

(Applause)

Vidite, znam da je čudno

And look, I know it's weird

da Englez stoji ovde pred vama

having an English person standing here before you

i priča o ovome.

talking about all this.

All I can say is: I care.

Ja mogu da kažem da mi je stalo. Ja sam otac.

I'm a father,

I volim ovu zemlju.

and I love this country.

I verujem, iskreno, zaista,

And I believe truly, actually,

that if change can be made in this country,

da ako je moguće napraviti promenu u ovoj zemlji,

beautiful things will happen around the world.

predivne stvari će se desiti širom sveta. Ako Amerika to uradi

If America does it, other people will follow.

verujem da će drugi ljudi pratiti.

To je izuzetno važno.

It's incredibly important.

(Audience) Yeah!

(aplauz)

(Applause)

When I was in Huntington,

Kada sam bio u Hantingtonu i pokušavao da pokrenem neke stvari

trying to get a few things to work when they weren't,

koje nisu radile, pomislio sam šta bih radio

I thought "If I had a magic wand, what would I do?"

da imam čarobni štapić? I znate šta sam pomislio?

And I thought, "You know what?

Voleo bih da se nađem pred nekim od neverovatnih

I'd just love to be put in front of some of the most amazing

movers and shakers in America."

moćnika i uticajnih ljudi u Americi.

Mesec dana kasnije, zvali su me iz TED-a i dali mi ovu nagradu.

And a month later, TED phoned me up and gave me this award.

I'm here.

Ovde sam.

So, my wish.

Dakle, moja želja.

Dyslexic, so I'm a bit slow.

Disleksičan sam, pa malo spor.

Moja želja

My wish

je da pomognete snažan

is for you to help a strong, sustainable movement

održiv pokret

da obrazuje svako dete

to educate every child

o hrani,

about food,

da inspiriše porodice da ponovo kuvaju,

to inspire families to cook again,

i da osnaži ljude svuda

and to empower people everywhere

to fight obesity.

da se bore protiv gojaznosti.

(aplauz)

(Applause)

Hvala vam.

Thank you.

(Applause continues)

(aplauz)