Teach every child about food | Jamie Oliver

Prevoditelj: Ivana Bosnić Recezent: Ando Saina

Tužno,

Sadly,

u sljedećih 18 minuta moje priče,

in the next 18 minutes when I do our chat,

četiri Amerikanca

four Americans that are alive

umrijet će

will be dead through the food that they eat.

zbog hrane koju jedu.

Ja sam Jamie Oliver. Imam 34 godine.

My name's Jamie Oliver.

I'm 34 years old.

Iz Essexa sam u Engleskoj

I'm from Essex in England

i zadnjih sedam godina

and for the last seven years

prilično sam neumorno radio

I've worked fairly tirelessly to save lives in my own way.

na spašavanju života, na svoj vlastiti način.

Nisam liječnik.

I'm not a doctor;

Kuhar sam;

I'm a chef,

I don't have expensive equipment

Nemam skupu opremu

or medicine.

niti lijekove.

I use information, education.

Koristim informacije, obrazovanje.

I profoundly believe that the power of food

Duboko vjerujem da snaga prehrane

has a primal place in our homes

ima osnovno mjesto u našim domovima

that binds us to the best bits of life.

koje nas povezuje s najboljim od života.

Grozna je,

We have an awful, awful reality right now.

grozna naša trenutna realnost.

America, you're at the top of your game.

Ameriko, na samom si vrhu.

Ovo je jedna od najnezdravijih zemalja svijeta.

This is one of the most unhealthy countries in the world.

Can I please just see a raise of hands

Mogu li, molim vas, vidjeti ruke

koliko vas ovdje ima djecu?

for how many of you have children in this room today?

Dignite ruke, molim.

Put your hands up.

You can continue to put your hands up, aunties and uncles as well.

Tetke, ujaci, vi nastavite...

Dignite ruke. I tetke i ujaci također.

Most of you. OK.

Većina vas. OK.

We, the adults of the last four generations,

Mi, odrasli iz posljednje četiri generacije,

have blessed our children with the destiny

blagoslovili smo svoju djecu sudbinom

of a shorter lifespan than their own parents.

kraćeg životnog vijeka

od njihovih vlastitih roditelja.

Vaše će dijete živjeti deset godina manje

Your child will live a life ten years younger than you

od vas

zbog pejzaža hrane kojeg smo sagradili oko njih.

because of the landscape of food that we've built around them.

Dvije trećine ove sobe,

Two-thirds of this room,

danas, u Americi, statistički su pretili ili debeli.

today, in America, are statistically overweight or obese.

Većina vas, vi ste dobro, ali i vas će uloviti, ne brinite.

You lot, you're all right,

but we'll get you eventually, don't worry.

(Smijeh)

(Laughter)

Jel` tako?

Statistike lošeg zdravlja su jasne,

The statistics of bad health are clear,

vrlo jasne.

very clear.

Provodimo svoje živote u paranoji od smrti, ubojstava, samoubojstva,

We spend our lives being paranoid about death, murder, homicide,

čega god. To je na prvoj stranici svakih novina, CNN-a.

you name it; it's on the front page of every paper, CNN.

Potražite ubojstvo na dnu, pobogu.

Look at homicide at the bottom, for God's sake.

Jeli tako?

Right?

(Smijeh)

(Laughter)

(Pljesak)

(Applause)

Svaka od ovih u crvenom

Every single one of those in the red is a diet-related disease.

je bolest vezana za način prehrane.

Svaki liječnik, svaki specijalist će vam to reći.

Any doctor, any specialist will tell you that.

Činjenica. Bolesti vezane za prehranu najveći su ubojice

Fact: diet-related disease is the biggest killer

u SAD-u, sada, danas.

in the United States, right now, here today.

To je globalni problem.

This is a global problem.

To je katastrofa.

It's a catastrophe.

It's sweeping the world.

I, mete svijet.

England is right behind you, as usual.

Engleska je odmah iza vas, kao i obično.

(Smijeh)

(Laughter)

Znam da su bili bliski, no ne toliko bliski.

I know they were close, but not that close.

Trebamo revoluciju.

We need a revolution.

Mexico, Australia, Germany,

Meksiko, Australija, Njemačka, Indija, Kina,

India, China,

svi imaju ogromne probleme pretilosti i lošeg zdravlja.

all have massive problems of obesity and bad health.

Razmislite o pušenju.

Think about smoking.

Sada košta znatno manje od pretilosti.

It costs way less than obesity now.

Pretilost košta vas Amerikance

Obesity costs you Americans 10 percent of your health-care bills,

10 % svih zdravstvenih izdataka.

150 billion dollars a year.

150 milijardi dolara godišnje.

U 10 godina, udvostručit će se.

In 10 years, it's set to double:

300 milijardi dolara godišnje.

300 billion dollars a year.

Let's be honest, guys, you haven't got that cash.

Budimo iskreni, ljudi, nemate te pare.

(Laughter)

(Smijeh)

Došao sam ovdje započeti prehrambenu revoluciju

I came here to start a food revolution that I so profoundly believe in.

u koju tako duboko vjerujem.

Trebamo ju. Sada je vrijeme.

We need it. The time is now.

We're in a tipping-point moment.

U ključnom smo trenutku.

I've been doing this for seven years.

Ovo radim sedam godina.

I've been trying in America for seven years.

Pokušavam u Americi sedam godina.

Now is the time when it's ripe -- ripe for the picking.

Sada je dozrilo vrijeme - vrijeme za žetvu.

Otišao sam u središte oluje.

I went to the eye of the storm.

Otišao sam u Zapadnu Virginiju, najnezdraviju državu u Americi.

I went to West Virginia, the most unhealthy state in America.

Ili je barem bila prošle godine.

Or it was last year.

We've got a new one this year, but we'll work on that next season.

Dobili smo novu ove godine, no radit ćemo na njoj u idućoj sezoni.

(Laughter)

(Smijeh)

Huntington, Zapadna Virginija.

Huntington, West Virginia. Beautiful town.

Krasan grad.

I wanted to put heart and soul and people,

Htjeo sam ostaviti srce i dušu i ljude,

your public,

vašu javnost,

around the statistics that we've become so used to.

oko statistike na koju smo se

tako naviknuli.

I want to introduce you to some of the people that I care about:

Želim vas upoznati sa nekoliko ljudi do kojih mi je stalo.

your public, your children.

Vaša javnost. Vaša djeca.

Želim vam pokazati sliku svoje prijateljice Brittany.

I want to show a picture of my friend Brittany.

She's 16 years old.

Ima 16 godina.

Ima šest godina života

She's got six years to live

zbog hrane koju je pojela.

because of the food that she's eaten.

Ona je treća generacija Amerikanaca

She's the third generation of Americans

that hasn't grown up within a food environment

koja nije odrasla u prehrambenom okruženju

where they've been taught to cook at home or in school,

gdje se učilo kuhati, kod kuće ili u školi,

ili od svoje majke, ili od njene majke.

or her mom, or her mom's mom.

She has six years to live.

Ima još šest godina života.

She's eating her liver to death.

Nasmrt izjeda vlastitu jetru.

Stacy, iz obitelji Edwards.

Stacy, the Edwards family.

This is a normal family, guys.

Ljudi, ovo je obična obitelj.

Stacy se trudi, no i ona je treća generacija;

Stacy does her best, but she's third-generation as well;

nikad ju nisu naučili kuhati kod kuće ili u školi.

she was never taught to cook at home or at school.

Njena obitelj je pretila.

The family's obese.

Justin here, 12 years old, he's 350 pounds.

Justin, ovdje, 12-godišnjak.

Ima 160 kg.

Zlostavljaju ga, pobogu.

He gets bullied, for God's sake.

Kćer, Katie, četiri godine.

The daughter there, Katie, she's four years old.

Pretila je prije osnovne škole.

She's obese before she even gets to primary school.

Marissa. Ona je u redu. Jedna od vas većine.

Marissa, she's all right, she's one of your lot.

No znate što? Njen otac, koji je bio pretil,

But you know what?

Her father, who was obese, died in her arms,

umro je u njenim rukama.

And then the second most important man in her life,

A onda drugi najvažniji čovjek u njenom životu,

njen ujak, umro je od pretilosti.

her uncle, died of obesity,

and now her step-dad is obese.

Sada je pretil njen očuh.

You see, the thing is,

Vidite, stvar je u tome

obesity and diet-related disease

da pretilost i bolesti vezane za prehranu

ne nanose bol samo onima koji od njih pate;

doesn't just hurt the people that have it;

već i svim njihovim prijateljima, obiteljima,

it's all of their friends, families, brothers, sisters.

braći, sestrama.

Pastor Steve.

Pastor Steve:

Nadahnjujući čovjek. Jedan od mojih prvih saveznika u Huntingtonu, u Zapadnoj Virginiji.

an inspirational man,

one of my early allies in Huntington, West Virginia.

Vrlo je nabrijan na ovaj problem.

He's at the sharp knife-edge of this problem.

On treba pokopati te ljude, ok?

He has to bury the people, OK?

I dosta mu je toga. Dosta mu je pokapanja svojih prijatelja,

And he's fed up with it.

He's fed up with burying his friends, his family, his community.

svoje obitelji, svoje zajednice.

Zimi, tri puta više ljudi umire.

Come winter, three times as many people die.

He's sick of it.

Zlo mu je od toga.

Ovo je sprječiva bolest. Uzalud utrošen život.

This is preventable disease. Waste of life.

Usput, u ovome se ljudi pokapaju.

By the way, this is what they get buried in.

Nismo opremljeni za ovo raditi.

We're not geared up to do this.

Ne možemo ih niti iznijeti kroz vrata, ozbiljno mislim.

Can't even get them out the door, and I'm being serious.

Can't even get them there. Forklift.

Ne mogu ih niti prenijeti tamo. Viličar.

OK, ja to vidim kao trokut, OK?

OK, I see it as a triangle, OK?

This is our landscape of food.

Ovo je naša prehrambena okolina.

I need you to understand it.

Trebate ovo shvatiti.

You've probably heard all this before.

Ovo ste vjerojatno već prije čuli,

no prođimo to opet.

Over the last 30 years,

U posljednjih 30 godina,

what's happened that's ripped the heart out of this country?

što se dogodilo da je iščupalo srce ovoj zemlji?

Budimo otvoreni i iskreni.

Let's be frank and honest.

Pa... Moderan način života.

Well, modern-day life.

Let's start with the Main Street.

Počnimo od Glavne ulice.

Brza hrana preuzela je cijelu zemlju. To znamo.

Fast food has taken over the whole country; we know that.

Velike tvrtke su neke od najvažnijih snaga,

The big brands are some of the most important powers,

powerful powers, in this country.

jakih sila u ovoj zemlji.

Supermarketi također.

(Sighs)

Supermarkets as well.

Velike tvrtke. Velike tvrtke.

Big companies. Big companies.

Prije 30 godina, većina hrane

Thirty years ago, most of the food

bila je većinom lokalna i uglavnom svježa.

was largely local and largely fresh.

Sada je većinom obrađena i prepuna svih vrsta aditiva,

Now it's largely processed and full of all sorts of additives,

dodatnih sastojaka, a ostatak priče znate.

extra ingredients, and you know the rest of the story.

Veličine porcija su ogromni, ogromni problem.

Portion size is obviously a massive, massive problem.

Označavanje je ogroman problem.

Labeling is a massive problem.

Označavanje proizvoda u ovoj zemlji je sramota.

The labeling in this country is a disgrace.

Oni želi biti sami... Žele biti sami sebi policija.

The industry wants to self-police themselves.

Industrija želi sama sebe nadgledati.

Što, u ovakvoj klimi? Oni to ne zaslužuju.

What, in this kind of climate? They don't deserve it.

How can you say something is low-fat when it's full of so much sugar?

Kako možete reći da nešto ima manje masnoće ako je prepuno šećera?

Dom.

Home.

Najveći problem s domom

The biggest problem with the home

jest da je on bio srce

is that used to be the heart of passing on food culture,

prenošenja prehrambene kulture,

što je oblikovalo naše društvo.

what made our society.

That is not happening anymore.

To se više ne događa.

I znate, kako idemo na posao i kako se život mijenja,

And you know, as we go to work and as life changes,

i kako život uvijek evoluira,

and as life always evolves,

trebali bi na njega gledati holistički --

we kind of have to look at it holistically --

odstupiti na trenutak, i ponovno uspostaviti ravnotežu.

step back for a moment, and re-address the balance.

To se ne događa. Nije se dogodilo u 30 godina.

It hasn't happened for 30 years, OK?

Želim vam pokazati jednu situaciju

I want to show you a situation

koja je vrlo uobičajena

that is very normal right now; the Edwards family.

ovog trenutka. Obitelj Edwards.

(Video) Jamie Oliver: Let's have a talk.

(Video) Jamie Oliver: Idemo popričati.

Ovo prolazi kroz vaša tijela i tijela vaše obitelji

This stuff goes through you and your family's body every week.

svakog tjedna.

And I need you to know

I morate znati da će to vašu djecu prerano ubiti.

that this is going to kill your children early.

How are you feeling?

Kako se osjećate?

Stacy: Just feeling really sad and depressed right now.

Stacy. Osjećam se doista tužno i depresivno.

No, znate, želim da moja djeca uspiju u životu

But, you know, I want my kids to succeed in life

a ovo ih neće tamo odvesti.

and this isn't going to get them there.

No ja ih ubijam.

But I'm killing them.

JO: Ubijaš ih. Da.

JO: Yes you are. You are.

No to možemo promijeniti.

But we can stop that.

Uobičajeno. Uđimo u škole,

Normal.

Let's get on schools,

nešto u čemu sam priličan stručnjak.

something that I'm fairly much a specialist in.

OK. Škola.

OK, school.

Što je škola? Tko ju je izumio? Koja je svrha škole?

What is school? Who invented it? What's the purpose of school?

Škola oduvijek služi da nas naoruža alatima

School was always invented to arm us with the tools

da nas učini kreativnima, učini krasne stvari,

to make us creative, do wonderful things,

make us earn a living, etc., etc.

da nas nauči kako zarađivati za život, itd.

You know, it's been kind of in this sort of tight box for a long, long time, OK?

Znate, bila je u ovom uskom okviru dugo, dugo vremena.

OK?

No nismo ju baš unaprijedili

But we haven't really evolved it

da se bori sa zdravstvenim katastrofama u Americi, OK?

to deal with the health catastrophes of America, OK?

Školska hrana je nešto

School food is something

što većina djece -- 31 milijuna dnevno, zapravo --

that most kids -- 31 million a day, actually --

jedu dvaput dnevno, više nego često,

have twice a day, more than often, breakfast and lunch,

doručak i ručak, 180 dana godišnje.

180 days of the year.

Mogli biste reći da je školska hrana zapravo prilično važna, doista,

So you could say that school food is quite important, really,

sudeći prema okolnostima.

judging the circumstances.

(Laughter)

(Smijeh)

Before I crack into my rant,

Prije nego što puknem od bijesa,

što sigurno jedva čekate...

which I'm sure you're waiting for --

(Laughter)

(Smijeh)

Trebam reći jednu stvar, koja je toliko važna

I need to say one thing, and it's so important

in, hopefully, the magic that happens and unfolds

u magiji koja će se dogoditi i odmotati

in the next three months.

u sljedeća tri mjeseca.

Kuharice i kuhari ručka Amerike...

The lunch ladies, the lunch cooks of America --

Nudim se za njihovog ambasadora.

I offer myself as their ambassador.

I'm not slagging them off.

Ne ljutim se na njih.

They're doing the best they can do.

Oni rade najbolje što mogu.

Daju sve od sebe.

They're doing their best.

No oni rade ono što im se kaže,

But they're doing what they're told,

a ono što im se govori je krivo.

and what they're being told to do is wrong.

The system is highly run by accountants;

Sustav većinom vode računovođe.

there's not enough, or any, food-knowledgeable people in the business.

Nema dovoljno, ili uopće,

ljudi koji znaju nešto o hrani u tom poslu.

There's a problem:

Postoji problem.

If you're not a food expert, and you've got tight budgets

Ako niste stručnjak za hranu, i ako imate uski budžet,

koji se još više steže, tada ne možete biti kreativni,

and it's getting tighter, then you can't be creative,

ne možete izmišljati svakakve stvari.

you can't duck and dive and write different things around things.

Ako ste računovođa, netko tko "štrihira" kvačice,

If you're an accountant, and a box-ticker,

jedina stvar koju u ovim okolnostima možete napraviti

the only thing you can do in these circumstances

je kupiti jeftiniji drek.

is buy cheaper shit.

Now, the reality is,

E sad, realnost je,

the food that your kids get every day is fast food,

hrana koju vaša djeca dobivaju svaki dan je brza hrana,

visoko obrađena,

it's highly processed,

there's not enough fresh food in there at all.

u njoj uopće nema dovoljno svježe hrane.

Znate, količina aditiva, E-brojeva, sastojaka za koje ne biste vjerovali...

You know, the amount of additives, E numbers,

ingredients you wouldn't believe --

there's not enough veggies at all.

Nema uopće dovoljno povrća. Prženi krumpirići smatraju se povrćem.

French fries are considered a vegetable.

Pizza za doručak. Ne dobiju čak niti pribor za jelo.

Pizza for breakfast. They don't even get crockery.

Noževi i vilice? Ne, oni su preopasni.

Knives and forks? No, they're too dangerous.

Imaju škare u učionici

They have scissors in the classroom,

ali noževe i vilice, ne.

but knives and forks? No.

And the way I look at it is:

Ja gledam na to ovako: ako nemate noževe i vilice u školi,

If you don't have knives and forks in your school,

definitivno prihvaćate,

you're purely endorsing,

from a state level, fast food, because it's handheld.

na državnoj razini, brzu prehranu. Jer se može držati u ruci.

I da, usput, to je brza hrana. Traljavi Joe,

And yes, by the way, it is fast food:

It's sloppy Joes, it's burgers,

burgeri, hrenovke,

it's wieners, it's pizzas, it's all of that stuff.

pizze, sve to skupa.

(Sighs)

Ten percent of what we spend on health care, as I said earlier,

10 posto novca kojeg potrošimo na zdravstvenu zaštitu, kako sam prije rekao,

is on obesity, and it's going to double.

troši se na pretilost. I udvostručit će se.

Ne podučavamo svoju djecu.

We're not teaching our kids.

There's no statutory right to teach kids about food,

Ne postoji propisano pravo za poučavati djecu o hrani,

ni u osnovnoj ni u srednjoj školi. OK?

elementary or secondary school, OK?

Ne učimo djecu o hrani. Jel tako?

We don't teach kids about food, right?

Evo malog isječka iz jedne osnovne škole,

And this is a little clip from an elementary school,

vrlo čestog prizora u Engleskoj.

which is very common in England.

Video: Tko zna što je ovo?

(Video) Who knows what this is?

Child: Potatoes.

Dijete: Krumpiri. Jamie Oliver: Krumpir? Misliš da su ovo krumpiri?

Jamie Oliver: Potato? So, you think these are potatoes?

Znaš li što je ovo?

Do you know what that is?

Do you know what that is?

Znaš li što je ovo? Dijete: Brokula?

Child: Broccoli?

JO: A ovo? Naš dobri stari prijatelj.

JO: What about this? Our good old friend.

Znaš li što je ovo, dušo? Dijete: Celer.

Child: Celery.

JO: No. What do you think this is?

JO: Ne. Što misiliš što je ovo? Dijete: Luk. JO: Luk? Ne.

Child: Onion. JO: Onion? No.

Jamie Oliver: Odmah vam je jasno

JO: Immediately you get a really clear sense

of "Do the kids know anything about where food comes from?"

kako ova djeca nemaju pojma otkud hrana.

Video: JO: Tko zna što je ovo? Dijete: Uh, kruška.

Who knows what that is? Child: Uh, pear?

JO: Što misliš što je ovo? Dijete: Ne znam.

JO: What do you think this is? Child: I don't know.

JO: Ako djeca ne znaju što je što,

JO: If the kids don't know what stuff is,

nikad to neće pojesti.

then they will never eat it.

(Smijeh)

(Laughter)

JO: Normalno. Engleska i Amerika,

JO: Normal. England and America,

Engleska i Amerika.

England and America.

Guess what fixed that.

Znate što je riješilo problem? Znate što?

2 jednosatna predavanja.

Two one-hour sessions.

Moramo početi podučavati našu djecu

We've got to start teaching our kids about food in schools, period.

u školi, o hrani. Točka.

(Applause)

(Pljesak)

Želim vam nešto ispričati,

I want to tell you about something

želim vam reći nešto što

that kind of epitomizes the trouble that we're in, guys, OK?

što sažima nevolju u kojoj se nalazimo. OK?

Želim govoriti o nečemu toliko osnovnom kao mlijeko.

I want to talk about something so basic as milk.

Every kid has the right to milk at school.

Svako dijete ima pravo na mlijeko u školi.

Your kids will be having milk at school, breakfast and lunch, right?

Vaša će djeca dobivati mlijeko u školi, za doručak i ručak. Je li tako?

Pit će po dvije boce, OK?

They'll be having two bottles, OK?

I većina djece to čini.

And most kids do.

But milk ain't good enough anymore.

No mlijeko više nije dovoljno dobro.

Don't get me wrong, I support milk --

Jer je netko u odboru za mlijeko, da -- i nemojte me krivo shvatiti,

podržavam mlijko, no netko je na odboru za mlijeko,

but someone at the milk board

vjerojatno platio mnogo novca nekom čudaku

probably paid a lot of money for some geezer to work out

da smisli da ako stavite gomile okusa i boja

that if you put loads of flavorings,

i šećer u mlijeko, da,

colorings and sugar in milk,

više djece će ga piti. Baš.

more kids will drink it.

Yeah.

(Pljesak)

I očito to se prihvatilo.

Obviously now that's going to catch on

Odbor za jabuke će zaključiti

the apple board is going to work out

da ako naprave karamel jabuke, jest će i više jabuka.

that if they make toffee apples they'll eat more as well.

Znate li što ja mislim?

Do you know what I mean?

Za mene, nema potrebe začiniti mlijeko.

For me, there isn't any need to flavor the milk.

OK? Šećera ima u svemu.

Okay? There's sugar in everything.

Znam prednosti i nedostatke tih sastojaka.

I know the ins and outs of those ingredients.

Šećer je u svemu. Čak niti mlijeko nije izbjeglo.

It's in everything.

Even the milk hasn't escaped the kind of modern-day problems.

tim modernim problemima.

Evo našeg mlijeka. Našeg kartona.

There's our milk. There's our carton.

U njemu je gotovo toliko šećera

In that is nearly as much sugar as one of your favorite cans of fizzy pop,

kao u jednoj vašoj omiljenoj limenci gaziranog pića.

A oni piju dvije na dan.

and they are having two a day.

So, let me just show you.

Pa, dopustite mi da vam pokažem.

We've got one kid, here --

Imamo jedno dijete, ovdje,

koje jede, znate, 8 žlica šećera dnevno.

having, you know, eight tablespoons of sugar a day.

You know, there's your week.

Ovo je jedan tjedan.

There's your month.

Evo jednog mjeseca.

And I've taken the liberty of putting in

I bio sam slobodan staviti

just the five years of elementary school sugar,

samo 5 godina šećera u osnovnoj školi,

samo iz mlijeka.

just from milk.

E sad, ne znam kako vi,

Now, I don't know about you guys,

no sudeći po okolnostima, da,

but judging the circumstances, right,

any judge in the whole world,

svaki sudac na cijelom svijetu,

pogledao bi statistike i dokaze,

would look at the statistics and the evidence,

and they would find any government of old guilty of child abuse.

i svaku bi vladu proglasili

krivu za zlostavljanje djece. U to sam uvjeren.

That's my belief.

(Pljesak)

(Applause)

(Applause ends)

E sad, da sam došao ovdje, da sam barem danas mogao doći ovdje,

Now, if I came up here, and I wish I could come up here today

s lijekom za sidu ili rak,

and hang a cure for AIDS or cancer,

tukli biste se i koprcali da me uhvatite.

you'd be fighting and scrambling to get to me.

This, all this bad news, is preventable.

Ovo, sve ove loše vijesti, moguće je spriječiti.

To su dobre vijesti.

That's the good news.

It's very, very preventable.

Vrlo su sprječive.

Razmislimo samo, ovdje imamo problem,

So, let's just think about, we got a problem here,

moramo se sabrati.

we need to reboot.

U mom svijetu, što trebamo napraviti?

Okay so, in my world, what do we need to do?

Evo rješenja.

Here is the thing, right,

it cannot just come from one source.

Rješenje ne može doći samo iz jednog izvora.

Za se sabrati i učiniti pravu opipljivu promjenu,

To reboot and make real tangible change,

stvarnu promjenu, tako da vam mogu pogledati u bjeloočnice

real change, so that I could look you in the white of the eyes

i reći, "Za 10 godina,

and say, "In 10 years' time,

povijest života vaše djece,

the history of your children's lives,

sreća -- i ne zaboravimo, pametni ste ako se hranite dobro,

happiness -- and let's not forget, you're clever if you eat well,

znate da ćete dulje živjeti,

you know you're going to live longer --

sve to, sve će izgledati drugačije. OK?"

all of that stuff, it will look different. OK?"

Dakle, supermarketi.

So, supermarkets.

Gdje drugdje kupujete tako vjerno?

Where else do you shop so religiously?

Svaki tjedan.

Week in, week out.

How much money do you spend, in your life, in a supermarket?

Koliko novaca potrošite, u svom životu, u supermarketu?

Love them.

Volim ih. Oni nam samo prodaju ono što želimo.

They just sell us what we want. All right.

They owe us to put a food ambassador in every major supermarket.

Duguju nam, postaviti zastupnika prehrane

u svaki veliki supermarket.

They need to help us shop.

Trebaju nam pomoći kupovati. Trebaju nam pokazati kako kuhati,

They need to show us how to cook quick, tasty, seasonal meals

brze, ukusne, sezonske obroke

za zaposlene ljude.

for people that are busy.

To nije skupo.

This is not expensive.

Tako se radi u nekim supermarketima. I treba se isto uskoro učiniti preko granice

It is done in some, and it needs to be done across the board

u Americi, i brzo.

in America soon, and quick.

Veliki brendovi, znate, brendovi hrane,

The big brands, you know, the food brands,

trebaju postaviti obrazovanje o prehrani

need to put food education at the heart of their businesses.

u središte svog posla.

I know, easier said than done.

Znam, lako je to reći.

It's the future. It's the only way.

To je budućnost. To je jedini put.

Fast food.

Brza hrana. Industrija brze hrane

With the fast-food industry

vrlo je konkurentna, znate.

you know, it's very competitive.

Imao sam hrpe tajnih dokumenata i dogovora

I've had loads of secret papers and dealings

s fast food restoranima.

with fast food restaurants.

Znam kako to rade.

I know how they do it.

I mean, basically they've weaned us on

U osnovi, navukli su nas

na ove šutove šećera, soli i masnoće, i x, y, i z

to these hits of sugar, salt and fat, and x, y, and z,

I svi ih vole. Zar ne?

and everyone loves them, right?

Dakle, ovi dečki biti će dio rješenja.

So, these guys are going to be part of the solution.

No trebamo nagovoriti vladu da surađuje

But we need to get the government to work

sa svim nabavljačima brze hrane i restoranima.

with all of the fast food purveyors and the restaurant industry,

I tijekom pet, šest, sedam godina

and over a five, six, seven year period

skinuti nas s ekstremne količine

wean of us off the extreme amounts

of fat, sugar and all the other non-food ingredients.

masti, šećera, masti i ostalih nehranjivih sastojaka.

Također, natrag na velike marke, i označavanje,

Now, also, back to the sort of big brands:

labeling, I said earlier, is an absolute farce

rekao sam prije, to je potpuna farsa,

and has got to be sorted.

i treba se riješiti.

OK, škola.

OK, school.

Obviously, in schools, we owe it to them

Očito školama dugujemo

da u onih 180 dana godišnje,

to make sure those 180 days of the year,

od dragocjene 4. godine života,

from that little precious age of four,

do 18, 20, 24, nebitno,

until 18, 20, 24, whatever,

treba im se kuhati

they need to be cooked proper, fresh food

pravu, svježu hranu

od lokalnih uzgajivača. OK?

from local growers on site, OK?

Mora postojati novi standard svježe hrane

There needs to be a new standard of fresh, proper food

za vašu djecu. Zar ne?

for your children, yeah?

(Pljesak)

(Applause)

Under the circumstances, it's profoundly important

Pod ovim okolnostima, vrlo je važno

da svako dijete u Americi napusti školu

that every single American child leaves school

knowing how to cook 10 recipes

znajući kako skuhati 10 jela

that will save their life.

koja će spastiti njihov život.

Životne vještine.

Life skills.

(Applause)

(Pljesak)

To znači da mogu biti studenti, mladi roditelji,

That means that they can be students, young parents,

i snaći se

and be able to sort of duck and dive around the basics of cooking,

u osnovama kuhanja,

no matter what recession hits them next time.

kakva god ih recesija zadesila sljedeći put. Ako znate kuhati

If you can cook, recession money doesn't matter.

novac u recesiji nije važan.

Ako znate kuhati, vrijeme nije važno.

If you can cook, time doesn't matter.

Radno mjesto. O tome nismo baš puno pričali.

The workplace, we haven't really talked about it.

You know, it's now time for corporate responsibility

Znate, sad je vrijeme za odgovornost tvrtki

da doista pogledaju čime hrane

to really look at what they feed or make available to their staff.

svoje zaposlenike.

Zaposlenici su mame i tate američke djece.

The staff are the moms and dads of America's children.

Marissa, her father died in her hand,

Marissa, njen otac je umro u njenom naručju,

mislim da bi bila prilično sretna

I think she'd be quite happy

kada bi korporativna Amerika počela pošteno hraniti svoje zaposlenike.

if corporate America could start feeding their staff properly.

Defitivno ne bi trebali biti izostavljeni.

Definitely they shouldn't be left out.

Vratimo se doma.

Let's go back to the home.

Now, look, if we do all this stuff, and we can,

Sad, pogledajmo, ako napravimo sve ovo, a možemo,

sve je izvedivo. Možete brinuti i zarađivati.

it's so achievable.

You can care and be commercial.

Absolutely.

Apsolutno.

But the home needs to start passing on cooking again, for sure.

No, u domu se treba početi

prenositi kuhanje, to je siugrno.

For sure, pass it on as a philosophy.

Za pravo, prenositi to kao filozofiju.

I za mene, to je prilično romantično.

And for me, it's quite romantic,

Ako jedna osoba nauči tri osobe

but it's about if one person teaches three people

skuhati nešto,

how to cook something,

i oni nauče tri svoja prijatelja,

and they teach three of their mates,

that only has to repeat itself 25 times,

to se treba ponoviti samo 25 puta,

i to je cijela populacija Amerike.

and that's the whole population of America.

Romantic, yes, but most importantly,

Romantično, da, ali,

najvažnije,

it's about trying to get people to realize

treba se truditi da ljudi shvate

that every one of your individual efforts makes a difference.

da svaki vaš individualni pokušaj

čini razliku.

We've got to put back what's been lost.

Moramo vratiti izgubljeno.

Kuhinja Huntington. Huntington, tamo gdje sam napravio program,

Huntington's Kitchen.

Huntington, where I made this program,

we've got this prime-time program

gdje smo napravili ovaj važan program koji će, nadam se,

nadahnuti ljude da doista nešto promijene.

that hopefully will inspire people to really get on this change.

Vjerujem da će se promjena dogoditi.

I truly believe that change will happen.

Kuhinja Huntington. Radim sa zajednicom.

Huntington's Kitchen. I work with a community.

Radio sam u školama. Pronašao sam lokalna samoodrživa financiranja

I worked in the schools.

I found local sustainable funding

da svaka škola u tom području,

to get every single school in the area from the junk, onto the fresh food:

prijeđe sa "junk" na svježu hranu.

six-and-a-half grand per school.

6.5 tisuća dolara po školi.

(Pljesak)

(Applause)

To je sve što je potrebno. 6.5 tisuća dolara po školi.

That's all it takes, six-and-a-half grand per school.

The Kitchen is 25 grand a month. Okay?

Kuhinja sa 25 000 mjesečno. OK?

To je za 5000 ljudi godišnje,

This can do 5,000 people a year,

što je 10 posto njihove populacije.

which is 10 percent of their population,

I to je čovjek za čovjeka.

and it's people on people.

You know, it's local cooks teaching local people.

Znate, lokalni kuhari podučavaju lokalni narod.

To su besplatne lekcije kuhinja, na glavnoj ulici.

It's free cooking lessons, guys, in the Main Street.

To je prava, opipljiva promjena.

This is real, tangible change, real, tangible change.

Around America, if we just look back now,

Po Americi, ako se samo osvrnemo,

there is plenty of wonderful things going on.

događa se gomila krasnih stvari.

There is plenty of beautiful things going on.

Gomila prekrasnih stvari. Tu su anđeli

There are angels around America doing great things

koji po Americi čine divne stvari

u školama, radionicama na farmama,

in schools -- farm-to-school set-ups,

u vrtovima, obrazovanje.

garden set-ups, education --

there are amazing people doing this already.

Divni ljudi to već čine.

The problem is they all want to roll out

Problem je kada to žele uvesti

what they're doing to the next school,

u sljedeću školu, i sljedeću nakon.

but there's no cash.

Ali, nema love.

Trebamo brzo prepoznati stručnjake i anđele,

We need to recognize the experts and the angels quickly,

identify them, and allow them to easily find the resource

prepoznati ih i omogućiti im da lako pronađu resurse

da nastave provoditi ono što već rade,

to keep rolling out what they're already doing,

a rade dobro.

and doing well.

Tvrtke u Americi trebaju podupirati

Businesses of America need to support

gđu Obamu da radi ono što želi.

Mrs. Obama to do the things that she wants to do.

(Pljesak)

(Applause)

I gle, znam da je čudno

And look, I know it's weird

da netko iz Engleske stoji tu pred vama

having an English person standing here before you

i priča vam o svemu ovome.

talking about all this.

All I can say is: I care.

Sve što mogu reći je: Meni je stalo. Ja sam otac.

I'm a father,

I volim ovu zemlju.

and I love this country.

I doista, istinski vjerujem,

And I believe truly, actually,

that if change can be made in this country,

da ako se dogodi promjena u ovoj zemlji,

beautiful things will happen around the world.

divne će se stvari dogoditi po cijelom svijetu. Ako to Amerika učini

If America does it, other people will follow.

vjerujem da će ju drugi slijediti.

To je prevažno.

It's incredibly important.

(Audience) Yeah!

(Pljesak)

(Applause)

When I was in Huntington,

Kada sam bio u Huntingtonu, pokušavajući natjerati neke stvari

trying to get a few things to work when they weren't,

da profunkcioniraju, mislio sam, da imam čarobni štapić,

I thought "If I had a magic wand, what would I do?"

što bih napravio? I znate što?

And I thought, "You know what?

Volio bih da me stave pred neke od najfascinantnijih

I'd just love to be put in front of some of the most amazing

movers and shakers in America."

pokretača i utjecajne ljude u Americi.

I tjedan dana kasnije dobio sam poziv od TED-a i ovu nagradu.

And a month later, TED phoned me up and gave me this award.

I'm here.

Ovdje sam.

So, my wish.

Moja je želja

Dyslexic, so I'm a bit slow.

disleksičan sam, pa sam malo spor.

Moja je želja

My wish

da pomognete snažnom

is for you to help a strong, sustainable movement

održivom pokretu

da poduči svako dijete

to educate every child

prehrani,

about food,

da nadahne obitelji da ponovno kuhaju,

to inspire families to cook again,

da posvuda osposobi ljude

and to empower people everywhere

to fight obesity.

za borbu s pretilošću.

(Pljesak)

(Applause)

Hvala.

Thank you.

(Applause continues)

(Pljesak)