Teach every child about food | Jamie Oliver

Translator: eva dovč Reviewer: Ales Rosina

Žalostno,

Sadly,

v naslednjih 18 minutah našega pogovora,

in the next 18 minutes when I do our chat,

bodo štirje Američani, ki so ta hip še živi,

four Americans that are alive

umrli

will be dead through the food that they eat.

zaradi hrane, ki jo uživajo.

Moje ime je Jamie Oliver. Star sem 34 let.

My name's Jamie Oliver.

I'm 34 years old.

Prihajam iz okrožja Essex v Angliji

I'm from Essex in England

in v zadnjih sedmih letih

and for the last seven years

sem dokaj neutrudno delal,

I've worked fairly tirelessly to save lives in my own way.

da bi na svoj način reševal življenja.

Nisem zdravnik.

I'm not a doctor;

Sem kuhar

I'm a chef,

I don't have expensive equipment

nimam drage opreme

or medicine.

ali zdravil.

I use information, education.

Pomagam si z informacijami, izobrazbo.

I profoundly believe that the power of food

Trdno verjamem, da ima moč hrane

has a primal place in our homes

primarno mesto v naših domovih,

that binds us to the best bits of life.

ki nas navezuje na najboljše delčke našega življenja.

Soočeni smo z grozno,

We have an awful, awful reality right now.

grozno realnostjo.

America, you're at the top of your game.

Amerika, si na vrhu svoje moči.

To je ena najbolj nezdravih držav na vsem svetu.

This is one of the most unhealthy countries in the world.

Can I please just see a raise of hands

Mi lahko z dvigom rok pokažete

koliko od vas v dvorani ima otroke?

for how many of you have children in this room today?

Prosim, dvignite roke.

Put your hands up.

You can continue to put your hands up, aunties and uncles as well.

Tete, strici, z vami vred...

Dvignite roke. Tudi tete in strici.

Most of you. OK.

Večina med vami. Dobro.

We, the adults of the last four generations,

Mi, odrasli zadnjih štirih generacij

have blessed our children with the destiny

smo otroke obdarili z usodo

of a shorter lifespan than their own parents.

krajšega življenjem,

kot so ga imeli njihovi starši.

Vaš otrok bo živel 10 let manj

Your child will live a life ten years younger than you

kot vi,

zaradi hrane s katero jih obdajamo.

because of the landscape of food that we've built around them.

Dve tretjini te sobe je

Two-thirds of this room,

dandanes, v Ameriki, statistično gledano debelih ali ima prekomerno.

today, in America, are statistically overweight or obese.

Vi, vi se dobro držite, ampak ne skrbite, kmalu vas bomo dobili.

You lot, you're all right,

but we'll get you eventually, don't worry.

(smeh)

(Laughter)

Je tako?

Statistika slabega zdravja je jasna,

The statistics of bad health are clear,

zelo jasna.

very clear.

Celo življenje preživimo v paranoji zaradi smrti, umorov, ubojev,

We spend our lives being paranoid about death, murder, homicide,

karkoli. Vedno je na prvi strani vseh časopisov, CNN.

you name it; it's on the front page of every paper, CNN.

Poglejte si uboj na na dnu za božjo voljo.

Look at homicide at the bottom, for God's sake.

Imam prav?

Right?

(smeh)

(Laughter)

(aplavz)

(Applause)

Vse, kar je pobarvano rdeče,

Every single one of those in the red is a diet-related disease.

so bolezni povezane s prehrano.

Vsak zdravnik, vsak specialist, vam bo povedal isto.

Any doctor, any specialist will tell you that.

Dejstvo: s prehrano povezane bolezni so največji ubijalec

Fact: diet-related disease is the biggest killer

v Združenih državah, ta trenutek, tukaj in zdaj.

in the United States, right now, here today.

To je globalni problem.

This is a global problem.

To je katastrofa.

It's a catastrophe.

It's sweeping the world.

Razsaja po celem svetu.

England is right behind you, as usual.

Anglija vam je, kot vedno, tesno za petami.

(smeh)

(Laughter)

Vem, da sta si bili blizu, pa vendar ne tako blizu.

I know they were close, but not that close.

Potrebujemo revolucijo.

We need a revolution.

Mexico, Australia, Germany,

Mehika, Avstralija, Nemčija, Indija, Kitajska,

India, China,

se soočajo z velikimi problemi predebelosti in slabega zdravja..

all have massive problems of obesity and bad health.

Pomislite na kajenje.

Think about smoking.

Zdaj nas stane mnogo manj kot debelost.

It costs way less than obesity now.

Debelost vas Američane stane

Obesity costs you Americans 10 percent of your health-care bills,

10% celotnega zdravstvenega proračuna.

150 billion dollars a year.

150 milijard na leto.

V desetih let naj bi se to podvojilo.

In 10 years, it's set to double:

300 miljard na leto.

300 billion dollars a year.

Let's be honest, guys, you haven't got that cash.

In, bodimo iskreni, tega denarja nimate.

(Laughter)

(smeh)

Prišel sem, da začnem prehrambeno revolucijo

I came here to start a food revolution that I so profoundly believe in.

v katero tako trdno verjamem.

Potebujemo jo. Zdaj.

We need it. The time is now.

We're in a tipping-point moment.

Smo na prelomni točki.

I've been doing this for seven years.

S tem se ukvarjam zadnjih sedem let.

I've been trying in America for seven years.

S tem v Ameriki poskušam že sedem let.

Now is the time when it's ripe -- ripe for the picking.

Sedaj je čas dozorel – dozorel za spremembo.

Lotil sem se jedra problema.

I went to the eye of the storm.

Šel sem v Zahodno Virginijo, najbolj nezdrava državo v Ameriki.

I went to West Virginia, the most unhealthy state in America.

Vsaj tako je bilo lani.

Or it was last year.

We've got a new one this year, but we'll work on that next season.

Letos imamo novega zmagovalca, vendar se bomo tega lotili naslednjo sezono.

(Laughter)

(smeh)

Mesto Huntington v Zahodni Virginiji.

Huntington, West Virginia. Beautiful town.

Prelepo mesto.

I wanted to put heart and soul and people,

Hotel sem dodati srce in dušo in ljudi

your public,

vašo javnost,

around the statistics that we've become so used to.

o statistiki, na katero smo postali

tako navajeni.

I want to introduce you to some of the people that I care about:

Rad bi vam predstavil nekaj ljudi za katere mi ni vseeno.

your public, your children.

Vaša družba. Vaši otroci.

Pokazal vam bom sliko moje prijateljice Brittany.

I want to show a picture of my friend Brittany.

She's 16 years old.

Stara je 16 let.

Preostalo ji je še šest let življenja,

She's got six years to live

zaradi hrane, ki jo je pojedla.

because of the food that she's eaten.

Je predstavnica tretje generacije Američanov,

She's the third generation of Americans

that hasn't grown up within a food environment

ki niso odrasli v prehranjevalnem okolju,

where they've been taught to cook at home or in school,

kjer bi jih naučili kuhati doma ali v šoli,

ali njena mama, ali mama njene mame.

or her mom, or her mom's mom.

She has six years to live.

Preostane ji samo še šest let življenja.

She's eating her liver to death.

Do smrti bo izčrpala svoja jetra.

Stacy in družina Edwards.

Stacy, the Edwards family.

This is a normal family, guys.

To je običajna družina, ljudje.

Stacy se trudi, ampak tudi ona je tretja generacija;

Stacy does her best, but she's third-generation as well;

nikoli je niso naučili kuhati, doma ali v šoli.

she was never taught to cook at home or at school.

Vsa družina je debela.

The family's obese.

Justin here, 12 years old, he's 350 pounds.

Justin tu, je star 12 let.

Ima skoraj 160 kilogramov.

V šoli ga ustrahujejo, za božjo voljo.

He gets bullied, for God's sake.

Hči tule, Katie, je stara štiri leta.

The daughter there, Katie, she's four years old.

Predebela je in to še preden bo začela hoditi v šolo.

She's obese before she even gets to primary school.

Marissa. Z njo je vse v redu. Je ena izmed vas.

Marissa, she's all right, she's one of your lot.

Ampak veste kaj? Njej oče, ki je bil predebel,

But you know what?

Her father, who was obese, died in her arms,

je umrl v njenem naročju.

And then the second most important man in her life,

In drugi najpomembnejši moški v njenem življenju,

njen stric, je umrl od debelosti.

her uncle, died of obesity,

and now her step-dad is obese.

Zdaj je predebel še njen očim.

You see, the thing is,

Veste, stvar je v tem,

obesity and diet-related disease

da debelost in bolezni, povezane s prehrano

ne škodujejo samo ljudem, ki jih imajo,

doesn't just hurt the people that have it;

ampak tudi njihovim prijateljem, družinam,

it's all of their friends, families, brothers, sisters.

bratom, sestram.

Vikar Steve.

Pastor Steve:

Navdihujoč mož. Eden prvih zaveznikov v Huntingtonu v Zahodni Virginiji.

an inspirational man,

one of my early allies in Huntington, West Virginia.

Sam je na bodečem koncu tega problema.

He's at the sharp knife-edge of this problem.

On je tisti, ki pokopava ljudi, veste?

He has to bury the people, OK?

In dovolj ima tega. Dovolj ima pokopavanja svojih prijateljev,

And he's fed up with it.

He's fed up with burying his friends, his family, his community.

svoje družine, svoje skupnosti.

Ko pride zima, umre trikrat več ljudi.

Come winter, three times as many people die.

He's sick of it.

Dovolj ima.

To bolezen je moč preprečiti. Potrata življenja.

This is preventable disease. Waste of life.

Mimogrede, zakopljejo jih v tole.

By the way, this is what they get buried in.

Nismo pripravljeni na to.

We're not geared up to do this.

Ne moremo jih niti spraviti skozi vrata, in to mislim.

Can't even get them out the door, and I'm being serious.

Can't even get them there. Forklift.

Ne moremo jih niti dostaviti. Viličar.

Takole, jaz to vidim kot trikotnik, prav?

OK, I see it as a triangle, OK?

This is our landscape of food.

To je naše okolje hrane.

I need you to understand it.

Hočem, da ga razumete.

You've probably heard all this before.

To vse ste verjetno slišali že prej,

ampak pojdimo vseeno še enkrat skozi.

Over the last 30 years,

V zadnjih 30ih letih,

what's happened that's ripped the heart out of this country?

kaj se je zgodilo, kar je to državo postavilo na glavo?

Bodimo popolnoma iskreni.

Let's be frank and honest.

No, modern način življenja.

Well, modern-day life.

Let's start with the Main Street.

Začnimo pri Glavni cesti.

Hitra prehana je prevzela celo državo. To vemo.

Fast food has taken over the whole country; we know that.

Velike znamke predstavljajo ene izmed najpomembnejših sil,

The big brands are some of the most important powers,

powerful powers, in this country.

najmočnejših sil v tej državi.

Prav tako supermarkete.

(Sighs)

Supermarkets as well.

Velika podjeta. Velika podjetja.

Big companies. Big companies.

Pred 30imi leti je bila hrana

Thirty years ago, most of the food

večinoma lokalno pridelana in sveža.

was largely local and largely fresh.

Zdaj je v večini procesirana in polna raznoraznih dodatkov,

Now it's largely processed and full of all sorts of additives,

dodatnih sestavin, preostanek zgodbe pa že poznate.

extra ingredients, and you know the rest of the story.

Velikost porcij je očitno velik, velik problem.

Portion size is obviously a massive, massive problem.

Veliko problem je etiketiranje.

Labeling is a massive problem.

Etiketiranje v tej državi je sramotno.

The labeling in this country is a disgrace.

Radi bi samo-... Radi bi se med sabo kontrolirali.

The industry wants to self-police themselves.

Industrija bi rada kontrolirala samo sebe.

Kaj, v tej situaciji? Ne zaslužijo si.

What, in this kind of climate? They don't deserve it.

How can you say something is low-fat when it's full of so much sugar?

Kako lahko rečeš, da ima nekaj malo maščob, ko pa je polno sladkorja?

Dom.

Home.

Največji problem domov je,

The biggest problem with the home

da je bil dom včasih prostor,

is that used to be the heart of passing on food culture,

kjer se je predajalo znanje o hrani in prehrambeni kulturi;

to, kar je naredilo današnjo družbo.

what made our society.

That is not happening anymore.

To se ne dogaja več.

In veste, da ko se zaposlimo in ko se nam življenje spremeni

And you know, as we go to work and as life changes,

in ker se življenje vedno razvija,

and as life always evolves,

moramo na to gledati celostno;

we kind of have to look at it holistically --

stopiti korak nazaj in ponovno oceniti situacijo.

step back for a moment, and re-address the balance.

To se ne dogaja. Se ni zgodilo že 30 let.

It hasn't happened for 30 years, OK?

Rad bi vam nekaj pokazal,

I want to show you a situation

kar je povsem običajno

that is very normal right now; the Edwards family.

ta hip. Družina Edwards.

(Video) Jamie Oliver: Let's have a talk.

(video) Jamie Oliver: Pogovoriva se.

Tale stvar gre v tvoje telo in v telo vseh članov tvoje družine,

This stuff goes through you and your family's body every week.

vsak teden.

And I need you to know

Rad bi, da veš, da bodo zaradi tega tvoji otroci prej umrli.

that this is going to kill your children early.

How are you feeling?

Kako se počutiš?

Stacy: Just feeling really sad and depressed right now.

Stacy: Počutim se res žalostno in depresivno.

Ampak veš, rada bi, da moji otroci uspejo v življenju,

But, you know, I want my kids to succeed in life

ampak na tak način jim ne pomagam.

and this isn't going to get them there.

Ampak jih s tem ubijam.

But I'm killing them.

JO: Tako je. Res je.

JO: Yes you are. You are.

Ampak to lahko preprečiva.

But we can stop that.

Povsem običajno. Zdaj pa nekaj o šolah;

Normal.

Let's get on schools,

za šole sem neke vrste specialist.

something that I'm fairly much a specialist in.

Dobro. Šole.

OK, school.

Kaj je šola? Kdo jo je izumil? Kaj je njen namen?

What is school? Who invented it? What's the purpose of school?

Šola je bila vedno namenjena temu, da nam omogoča,

School was always invented to arm us with the tools

da smo ustvarjalni, da počnemo čudovite stvari,

to make us creative, do wonderful things,

make us earn a living, etc., etc.

zaslužimo za preživetje itd. itd. itd.

You know, it's been kind of in this sort of tight box for a long, long time, OK?

Veste, ta problem smo postavili na stranski tir za dolgo, dolgo časa.

Prav?

Nekako pa je nismo razvili,

But we haven't really evolved it

da bi se lahko soočila z zdravstenimi problemi v Ameriki, kajne?

to deal with the health catastrophes of America, OK?

Šolska hrana je nekaj,

School food is something

kar večino otrok, 31 milijonov na dan, v bistvu,

that most kids -- 31 million a day, actually --

zaužije dvakrat na dan, kar je več kot pogosto,

have twice a day, more than often, breakfast and lunch,

zajtrk in kosilo, 180 dni na leto.

180 days of the year.

Zato lahko rečemo, da je šolska hrana kar pomembna pravzaprav,

So you could say that school food is quite important, really,

glede na razmere.

judging the circumstances.

(Laughter)

(smeh)

Before I crack into my rant,

Preden se začnem spet pritoževati,

na kar, v to sem prepričan, že težko čakate...

which I'm sure you're waiting for --

(Laughter)

(smeh)

Rad bi povedal nekaj, kar je zelo pomembno

I need to say one thing, and it's so important

in, hopefully, the magic that happens and unfolds

za - upam da - čudež, ki se bo zgodil

in the next three months.

v naslednjih treh mesecih.

Kuharice v menzah, vsi kuharji kosil v Ameriki...

The lunch ladies, the lunch cooks of America --

Ponujam se, da postanem njihov zastopnik.

I offer myself as their ambassador.

I'm not slagging them off.

Ne dajem jih v nič.

They're doing the best they can do.

Delajo najboljše, kar lahko.

Trudijo se po svojih močeh.

They're doing their best.

Ampak delajo tako, kot jim je naročeno;

But they're doing what they're told,

to kar jim je naročeno, pa je narobe.

and what they're being told to do is wrong.

The system is highly run by accountants;

Sistem je v večini voden s strani računovodij.

there's not enough, or any, food-knowledgeable people in the business.

V tem poslu ni dovolj, ali pa sploh ni ljudi,

ki bi se spoznali na hrano.

There's a problem:

To je problem.

If you're not a food expert, and you've got tight budgets

Če niste prehrambeni strokovnjak in imate majhen proračun,

ki se manjša in manjša, potem ne morete biti ustvarjalni;

and it's getting tighter, then you can't be creative,

ne morete se kar znajti in narediti nekaj, kar je nemogoče.

you can't duck and dive and write different things around things.

Če ste računovodja in nekdo, ki samo odkljukuje,

If you're an accountant, and a box-ticker,

je edina stvar, ki jo lahko naredite v teh okoliščinah,

the only thing you can do in these circumstances

da kupujete čim ceneje.

is buy cheaper shit.

Now, the reality is,

Zdaj, v resnici,

the food that your kids get every day is fast food,

je hrana, ki jo vsak dan jejo vaši otroci, hitra hrana,

visoko predelana hrana,

it's highly processed,

there's not enough fresh food in there at all.

ki ne vsebuje skoraj nič svežih sestavin.

Veste, količina dodatkov, emulgatorjev, sestavine, ki jim ne bi verjeli.

You know, the amount of additives, E numbers,

ingredients you wouldn't believe --

there's not enough veggies at all.

In skoraj nič zelenjave. Ocvrt krompir danes šteje med zelenjavo.

French fries are considered a vegetable.

Pica za zajtrk. Ne dajo jim niti pribora.

Pizza for breakfast. They don't even get crockery.

Noži in vilice? Ne, preveč so nevarni.

Knives and forks? No, they're too dangerous.

V učilnici imajo lahko škarje,

They have scissors in the classroom,

ampak nožev in vilic - ne.

but knives and forks? No.

And the way I look at it is:

Kot si to razlagam sam, če v šolah nimate nožev in vilic,

If you don't have knives and forks in your school,

na ta način podpirate,

you're purely endorsing,

from a state level, fast food, because it's handheld.

na državni ravni, hitro hrano. Ker vse jeste z rokami.

In, mimogrede, to je hitra hrana. Pleskavice,

And yes, by the way, it is fast food:

It's sloppy Joes, it's burgers,

hamburgerji, hrenovke,

it's wieners, it's pizzas, it's all of that stuff.

pice, vse te stvari.

(Sighs)

Ten percent of what we spend on health care, as I said earlier,

10% zdravstvenega proračuna, kot sem že omenil,

is on obesity, and it's going to double.

porabimo za debelost. In to se bo podvojilo.

Svojih otrok ne učimo prav.

We're not teaching our kids.

There's no statutory right to teach kids about food,

Ni uzakonjenih pravic o tem, da bi otroke učili o hrani,

ne v osnovni ne v srednji šoli. Kajne?

elementary or secondary school, OK?

Otrok ne učimo o hrani. Je tako?

We don't teach kids about food, right?

In tole je krajši posnetek iz ene osnovne šole,

And this is a little clip from an elementary school,

ki je povsem običajna šola v Angliji.

which is very common in England.

posnetek: Kdo ve kaj je to?

(Video) Who knows what this is?

Child: Potatoes.

Otrok: Krompir. Jamie Oliver: Krompir? Torej misliš, da so tole krompirji?

Jamie Oliver: Potato? So, you think these are potatoes?

Ali veste kaj je to?

Do you know what that is?

Do you know what that is?

Ali veste kaj je to? Otrok: Brokoli?

Child: Broccoli?

JO: Kaj pa tole? Naš dobri stari prijatelj.

JO: What about this? Our good old friend.

Ljubica, ali veš kaj je tole? Otrok: Zelena.

Child: Celery.

JO: No. What do you think this is?

JO: Ne. Kaj misliš, da je tole? Otrok: Čebula. JO: Čebula? Ne.

Child: Onion. JO: Onion? No.

Jamie Oliver: Takoj dobiš jasno predstavo o tem,

JO: Immediately you get a really clear sense

of "Do the kids know anything about where food comes from?"

ali otroci vejo kaj o tem, od kod prihaja hrana.

Posnetek: JO: Kdo ve, kaj je to? Otrok: Um, hruška.

Who knows what that is? Child: Uh, pear?

JO: Kaj misliš, je tole? Otrok: Ne vem.

JO: What do you think this is? Child: I don't know.

JO: Če otroci ne vejo, kaj nekaj je,

JO: If the kids don't know what stuff is,

potem tega ne bojo nikoli pojedli.

then they will never eat it.

(smeh)

(Laughter)

JO: Povsem običajno. V Angliji in Ameriki,

JO: Normal. England and America,

v Angliji in Ameriki.

England and America.

Guess what fixed that.

Uganite, kako smo to popravili. Uganite, kaj je to popravilo.

Dvakrat po eno učno uro.

Two one-hour sessions.

Otroke moramo v šolah začeti učiti

We've got to start teaching our kids about food in schools, period.

o hrani in pika.

(Applause)

(aplavz)

Rad bi vam povedal nekaj,

I want to tell you about something

rad bi vam povedal nekaj, kar v bistvu

that kind of epitomizes the trouble that we're in, guys, OK?

povzema, kam smo zabredli. Ja?

Nekaj čisto osnovnega, kot je mleko.

I want to talk about something so basic as milk.

Every kid has the right to milk at school.

Vsak otrok v šoli ima pravico do mleka.

Your kids will be having milk at school, breakfast and lunch, right?

Vaši otroci bodo v šoli pili mleko, za zajtrk in kosilo. Je tako?

Dobili bodo dve steklenici. Ja?

They'll be having two bottles, OK?

In večina otrok jih popije.

And most kids do.

But milk ain't good enough anymore.

Ampak mleko ni več dovolj dobro za nas.

Don't get me wrong, I support milk --

Zato, ker je nekdo na odboru za mleko - in ne razumite me narobe,

podpiram mleko - ampak nekdo na njihovem odboru

but someone at the milk board

je verjetno nekemu dedcu plačal veliko denarja,

probably paid a lot of money for some geezer to work out

da je ugotovil, da če v mleko dodamo veliko okusov in barvil

that if you put loads of flavorings,

in sladkorja,

colorings and sugar in milk,

bo mleko pilo več otrok. Ja.

more kids will drink it.

Yeah.

(ploskanje)

In očitno se bo to zdaj razširilo.

Obviously now that's going to catch on

Odbor za jabolka bo ugotovil,

the apple board is going to work out

da če naredijo karamelna jabolka, bo ta jabolka jedlo več otrok.

that if they make toffee apples they'll eat more as well.

Veste kaj mislim?

Do you know what I mean?

Zame ni potrebe, da mleku spreminjamo okus.

For me, there isn't any need to flavor the milk.

Prav? Sladkor dodajajo vsemu.

Okay? There's sugar in everything.

Te sestavine poznam po dolgem in po čez.

I know the ins and outs of those ingredients.

Sladkor je v vsemu. Niti mleko ni pobegnilo

It's in everything.

Even the milk hasn't escaped the kind of modern-day problems.

temu problemu modernega časa.

To je naše mleko. To je naš tetrapak.

There's our milk. There's our carton.

V tem je približno toliko sladkorja,

In that is nearly as much sugar as one of your favorite cans of fizzy pop,

kot v eni vaših najljubših pijač z mehurčki.

In oni popijejo dva na dan.

and they are having two a day.

So, let me just show you.

Torej, naj vam samo pokažem.

We've got one kid, here --

Tukaj imamo enega otroka,

ki zaužije, veste, 8 žlic sladkorja na dan.

having, you know, eight tablespoons of sugar a day.

You know, there's your week.

Tole, je en teden.

There's your month.

Tole je mesec.

And I've taken the liberty of putting in

In, dovolil sem si pokazati vam,

just the five years of elementary school sugar,

koliko sladkorja zaužijejo otroci v petih letih osnovne šole

in to samo z mlekom.

just from milk.

Zdaj, ne vem kako na to stvar gledate vi,

Now, I don't know about you guys,

ampak glede na okoliščine, ne,

but judging the circumstances, right,

any judge in the whole world,

bi vsak sodnik na tem svetu

videl statistiko in dokaze

would look at the statistics and the evidence,

and they would find any government of old guilty of child abuse.

in bi vsako vlado obsodil na greh,

ki je zloraba otrok. To je moje prepričanje.

That's my belief.

(aplavz)

(Applause)

(Applause ends)

No, če bi prišel sem gor in želim si, da bi bilo temu tako,

Now, if I came up here, and I wish I could come up here today

če bi stal tukaj z zdravilom za AIDS ali raka,

and hang a cure for AIDS or cancer,

bi se vsi tepli in prepirali zame.

you'd be fighting and scrambling to get to me.

This, all this bad news, is preventable.

To, vse te slabe novice, to lahko preprečimo.

To je dobra novica.

That's the good news.

It's very, very preventable.

To je čisto mogoče preprečiti.

Torej, samo pomislimo, da imamo tukaj problem,

So, let's just think about, we got a problem here,

ki se ga moramo lotiti od začetka.

we need to reboot.

Dobro, torej, kaj moramo narediti po mojem mišljenju?

Okay so, in my world, what do we need to do?

Stvar je takšna, veste.

Here is the thing, right,

it cannot just come from one source.

Tega ni mogoče rešiti samo z ene strani.

Če hočemo ponovno začeti in narediti oprijemljive spremembe,

To reboot and make real tangible change,

prave spremembe zaradi katerih vam bom lahko pogledal v oči

real change, so that I could look you in the white of the eyes

in rekel, "V desetih letih,

and say, "In 10 years' time,

se bodo življenja vaših otrok,

the history of your children's lives,

sreča - in, ne pozabimo, zaradi boljše hrane smo tudi pametnejši,

happiness -- and let's not forget, you're clever if you eat well,

veste, da boste lahko živeli dalj,

you know you're going to live longer --

vse te stvari, to bo izgledalo drugače. Ja?"

all of that stuff, it will look different. OK?"

Torej, supermarketi.

So, supermarkets.

Kje drugje pa še tako vdano nakupujete.

Where else do you shop so religiously?

Teden za tednom.

Week in, week out.

How much money do you spend, in your life, in a supermarket?

Koliko denarja v vašem življenju zapravite v supermarketih?

Love them.

Obožujemo jih. Prodajajo točno tisto kar si želimo. Dobro.

They just sell us what we want. All right.

They owe us to put a food ambassador in every major supermarket.

Dolžni so, da namestijo zastopnike hrane

v vsak večji supermarket.

They need to help us shop.

Pomagati nam morajo pri nakupovanju. Naučiti nas morajo kako kuhati

They need to show us how to cook quick, tasty, seasonal meals

hitre, okusne, sezonske obroke,

za ljudi, ki nimajo veliko časa.

for people that are busy.

To ni drago.

This is not expensive.

Ponekod to že delajo. V Ameriki moramo začeti z delovanjem

It is done in some, and it needs to be done across the board

preko odborov in to kmalu.

in America soon, and quick.

Velike znamke, veste, prehrambene znamke,

The big brands, you know, the food brands,

morajo postaviti izobrazbo o hrani

need to put food education at the heart of their businesses.

v samo jedro njihove industrije.

I know, easier said than done.

Vem, lažje rečeno kot storjeno.

It's the future. It's the only way.

To je naša prihodnost. Edina možna pot.

Fast food.

Hitra hrana. V industriji hitre hrane, veste,

With the fast-food industry

je veliko tekmovalnosti.

you know, it's very competitive.

Podpisal sem na tisoče skrivnih papirjev in pogodb

I've had loads of secret papers and dealings

z restvaracijami s hitro prehrano.

with fast food restaurants.

Vem, kak način dela imajo.

I know how they do it.

I mean, basically they've weaned us on

Hočem reči, navadili so nas

na ves ta sladkor, sol in maščobe, pa na x, y in z.

to these hits of sugar, salt and fat, and x, y, and z,

In vsi jih obožujejo. Imam prav?

and everyone loves them, right?

Torej, ti ljudje morajo biti del rešitve.

So, these guys are going to be part of the solution.

Ampak, prisiliti moramo vlado, da bo sodelovala

But we need to get the government to work

z vsemi dobavitelji in restavracijami hitre hrane.

with all of the fast food purveyors and the restaurant industry,

In v petih, šestih, sedmih letih

and over a five, six, seven year period

bi nas lahko odvadili od teh ogromnih količin

wean of us off the extreme amounts

of fat, sugar and all the other non-food ingredients.

maščobe, sladkorja in vseh ostalih sestavin, ki ne spadajo v hrano.

No, če se vrnemo nazaj k velikim znamkam in etiketiranju,

Now, also, back to the sort of big brands:

labeling, I said earlier, is an absolute farce

kot sem rekel malo prej, je to prava farsa

and has got to be sorted.

in to je potrebno popraviti.

Dobro, šole.

OK, school.

Obviously, in schools, we owe it to them

Šolarjem dolgujemo,

da so tistih 180 dni v letu,

to make sure those 180 days of the year,

vse od nežne starosti štirih let,

from that little precious age of four,

pa do 18, 20, 24 let, karkoli,

until 18, 20, 24, whatever,

da jim kuhamo hrano,

they need to be cooked proper, fresh food

pravo svežo hrano,

ki je domače pridelana. Prav?

from local growers on site, OK?

Postaviti moramo nove standarde prave sveže hrane

There needs to be a new standard of fresh, proper food

za naše otroke. Ja?

for your children, yeah?

(aplavz)

(Applause)

Under the circumstances, it's profoundly important

V teh okoliščiinah je nadvse pomembno,

da vsak Američan, ki je zaključil s šolanjem

that every single American child leaves school

knowing how to cook 10 recipes

zna vsaj deset receptov,

that will save their life.

ki mu bodo rešili življenje.

Življenjske spretnosti.

Life skills.

(Applause)

(aplavz)

To pomeni, da so lahko študentje, mladi starši,

That means that they can be students, young parents,

ki se znajo znajti in delati s tem kar imajo,

and be able to sort of duck and dive around the basics of cooking,

poznajo osnovne veščine kuhanja,

no matter what recession hits them next time.

ne glede na to kakšna recesija jih doleti. Če znaš kuhati,

If you can cook, recession money doesn't matter.

denar v recesiji ni pomemben.

Če znaš kuhati, čas ni več važen.

If you can cook, time doesn't matter.

Delovno okolje. O tem še nisem nič govoril.

The workplace, we haven't really talked about it.

You know, it's now time for corporate responsibility

Veste, zdaj je čas, da koorporacije prevzamejo odgovornost,

da raziščejo s čim hranijo

to really look at what they feed or make available to their staff.

in kaj ponujajo svojim zaposlenim.

Ti- zaposleni - so mame in očetje ameriških otrok.

The staff are the moms and dads of America's children.

Marissa, her father died in her hand,

Marissa, njen oče ji je umrl v naročju,

mislim, da bi bila vesela,

I think she'd be quite happy

če bi kooperativna Amerika začela primerno hraniti svoje zaposlene.

if corporate America could start feeding their staff properly.

Predvsem jih ne smejo zapostaviti.

Definitely they shouldn't be left out.

Vrnimo se nazaj k domovom..

Let's go back to the home.

Now, look, if we do all this stuff, and we can,

No poglejte, če naredimo vse to in to lahko naredimo,

ker je čisto preprosto. Lahko ti je mar in hkrati služiš.

it's so achievable.

You can care and be commercial.

Absolutely.

Brezdvoma.

But the home needs to start passing on cooking again, for sure.

V domovih se mora zopet začeti predajanje

znanje o kuhanju, to je gotovo.

For sure, pass it on as a philosophy.

Brezdvoma, predajati ga moramo kot filozofijo.

Zame je ta ideja kar romantična.

And for me, it's quite romantic,

Gre se za to, da če en človek nauči tri ljudi

but it's about if one person teaches three people

kako se skuha ena jed

how to cook something,

in oni potem naučijo tri svoje znance,

and they teach three of their mates,

that only has to repeat itself 25 times,

se mora to ponoviti samo 25krat,

da zajamemo celotno prebivalstvo Amerike.

and that's the whole population of America.

Romantic, yes, but most importantly,

Romantično, mogoče že, ampak,

najpomembnejše je,

it's about trying to get people to realize

da ljudem pomagamo dojeti,

that every one of your individual efforts makes a difference.

da šteje trud vsakega

posameznika.

We've got to put back what's been lost.

Nazaj moramo dobiti to, kar je bilo izgubljeno.

Kuhinja Huntington. Huntington, kjer sem izvajal svoj program,

Huntington's Kitchen.

Huntington, where I made this program,

we've got this prime-time program

veste, dobili smo prostor v večernem televizijskem programu,

ki - upam - bo navdihnil ljudi, da sami začnejo s spremembami.

that hopefully will inspire people to really get on this change.

Trdno verjamem, da bo do tega prišlo.

I truly believe that change will happen.

Kuhinja Huntingont. Delal sem s celo skupnostjo.

Huntington's Kitchen. I work with a community.

Delal sem v šolah. Poiskal sem lokalne sponzorje,

I worked in the schools.

I found local sustainable funding

da bi vse šole na tem področju

to get every single school in the area from the junk, onto the fresh food:

prešle od svinjarije do sveže hrane.

six-and-a-half grand per school.

Šest in pol tisoč dolarjev na šolo.

(aplavz)

(Applause)

To je vse kar smo rabili. Šest in pol tisoč na šolo.

That's all it takes, six-and-a-half grand per school.

The Kitchen is 25 grand a month. Okay?

Nova kuhinja za 25 tisoč dolarjev na mesec. Ja?

To zaposli približno 5,000 ljudi na leto,

This can do 5,000 people a year,

kar je 10% njihovega prebivalstva.

which is 10 percent of their population,

To delajo ljudje za ljudi.

and it's people on people.

You know, it's local cooks teaching local people.

To so domači kuharji, ki učijo domačine.

To so brezplačni kuharski tečaji, veste, brezplačni tečaji na Glavni cesti.

It's free cooking lessons, guys, in the Main Street.

To je prava, oprijemljiva sprememba, prava, oprijemljiva sprememba.

This is real, tangible change, real, tangible change.

Around America, if we just look back now,

Po celi Ameriki, če se ozremo nazaj,

there is plenty of wonderful things going on.

se dogaja veliko čudovitih stvari.

There is plenty of beautiful things going on.

Mnogo prečudovitih stvari se dogaja. To so angeli,

There are angels around America doing great things

ki po celi Ameriki delajo krasne reči,

v šolah, v povezavah s kmetijami,

in schools -- farm-to-school set-ups,

z vrtovi, v izobraževanju.

garden set-ups, education --

there are amazing people doing this already.

Obstajajo čudoviti ljudje, ki to počnejo.

The problem is they all want to roll out

Problem je, da bi svoje delo radi nadaljevali tudi drugje,

what they're doing to the next school,

v naslednji in še naslednji šoli.

but there's no cash.

Ampak, denarja ni.

Naučiti se moramo hitro prepoznati te strokovnjake, te angele,

We need to recognize the experts and the angels quickly,

identify them, and allow them to easily find the resource

poiskati jih moramo in jim zagotoviti podporo,

da bodo to, kar delajo in delajo dobro,

to keep rolling out what they're already doing,

delali še drugje.

and doing well.

Ameriška podjetja morajo podpreti

Businesses of America need to support

go.Obamo, da bo lahko izvedla stvari, ki jih hoče.

Mrs. Obama to do the things that she wants to do.

(aplavz)

(Applause)

Poglejte, vem, da je čudno,

And look, I know it's weird

da tu pred vami stoji Anglež,

having an English person standing here before you

ki vam govori vse to.

talking about all this.

All I can say is: I care.

Rečem lahko samo, da mi ni vseeno. Sem oče.

I'm a father,

Rad imam to državo.

and I love this country.

In trdno verjamem, da v bistvu,

And I believe truly, actually,

that if change can be made in this country,

če nam sprememba uspe v tej državi,

beautiful things will happen around the world.

se bodo lepe stvari zgodile po celem svetu. Če začne Amerika,

If America does it, other people will follow.

verjamem, da bodo drugi sledili.

To je izjemno pomembno.

It's incredibly important.

(Audience) Yeah!

(aplavz)

(Applause)

When I was in Huntington,

Ko sem bil v mestu Huntington, ko sem skušal popraviti stvari

trying to get a few things to work when they weren't,

pa ni šlo, sem si mislil, da če bi imel čarobno palico,

I thought "If I had a magic wand, what would I do?"

kako bi jo uporabil? Veste kaj sem si mislil?

And I thought, "You know what?

Rad bi bil postavljen pred ene najbolj neverjetnih

I'd just love to be put in front of some of the most amazing

movers and shakers in America."

vplivnih in pomembnih ljudi v Ameriki.

Mesec kasneje so me poklicali iz TED-a in mi dali tole nagrado.

And a month later, TED phoned me up and gave me this award.

I'm here.

Tukaj sem.

So, my wish.

Torej, moja želja.

Dyslexic, so I'm a bit slow.

Disleksičen, zao sem počasnejši.

Moja želja je,

My wish

da mi pomagate zgraditi

is for you to help a strong, sustainable movement

trajno gibanje,

ki bo izobraževalo otroke

to educate every child

o hrani,

about food,

ki bo navdihnilo družine, da spet kuhajo

to inspire families to cook again,

in omogočilo ljudem po vsem svetu,

and to empower people everywhere

to fight obesity.

da se borijo proti debelosti.

(aplavz)

(Applause)

Hvala vam.

Thank you.

(Applause continues)

(aplavz)