Teach every child about food | Jamie Oliver

Translator: Jon del Olmo Reviewer: Tania Filgueira

Zoritxarrez

Sadly,

gure hitzaldiaren 18 minutuak bukatzen direnerako

in the next 18 minutes when I do our chat,

bizirik dauden lau iparramerikar

four Americans that are alive

hilda egongo dira

will be dead through the food that they eat.

jaten duten janariagatik.

Nire izena Jamie Oliver da. 34 urte ditut.

My name's Jamie Oliver.

I'm 34 years old.

Ingalaterrako Essexkoa naiz.

I'm from Essex in England

eta azken zazpi urte hauetan

and for the last seven years

biziki lan egin dut

I've worked fairly tirelessly to save lives in my own way.

nire modura, biziak salbatzeko.

Ez naiz medikua.

I'm not a doctor;

Sukaldaria naiz;

I'm a chef,

I don't have expensive equipment

ez dut tresna garestirik

or medicine.

ezta sendagairik ere.

I use information, education.

Nik informazioa eta heziketa erabiltzen ditut.

I profoundly believe that the power of food

Egiatan sinesten dut elikaduraren botereak

has a primal place in our homes

oinarrizko lekua duela gure etxeetan

that binds us to the best bits of life.

eta bizitzaren gune hoberenekin erlazionatua dagoela.

Ikaragarria,

We have an awful, awful reality right now.

benetan latza da dugun errealitatea.

America, you're at the top of your game.

Ipar Amerika: zuek horren gailurrean zaudete

Hau da munduko herrialderik gaixoena.

This is one of the most unhealthy countries in the world.

Can I please just see a raise of hands

Altxa eskuak mesedez,

bertako zenbatek dituzue seme-alabak?

for how many of you have children in this room today?

Orain zuetariko beste batzuek,

Put your hands up.

You can continue to put your hands up, aunties and uncles as well.

non zaudete osaba-izebak?

Altxa eskuak zuek ere, osaba-izebak noski!

Most of you. OK.

Zuetariko gehienak. Ongi da.

We, the adults of the last four generations,

Guk, azken lau belaunaldietako helduok

have blessed our children with the destiny

seme-alabei, gurea baino

of a shorter lifespan than their own parents.

bizi-itxaropen motzagoa utziko diegu,

euren gurasoen bizi-iraupenarekin alderatuta.

Zuen seme alabak zuek baino

Your child will live a life ten years younger than you

10 urte gazteago hilko dira

euren testuinguruan sortu dugun elikadura-egoera dela-eta.

because of the landscape of food that we've built around them.

Gaur egun, areto honetan,Ipar Amerikan alegia,hiru laurdenak

Two-thirds of this room,

gixenegiak edota gehiegizko pisukoak dira, estatistikaren arabera.

today, in America, are statistically overweight or obese.

Agian batzuek ez, baina noizbait izango dira, ez egin dudarik.

You lot, you're all right,

but we'll get you eventually, don't worry.

(Barreak)

(Laughter)

Ikusten?

Osasunari buruzko estatistikak argiak dira,

The statistics of bad health are clear,

oso argiak gainera.

very clear.

Bizitza osoa pasatzen dugu heriotzak edota hilketak direla eta erotu beharrean

We spend our lives being paranoid about death, murder, homicide,

nahi duzuen bezala deitu; egunkari guztien azaletan dator, CNN.

you name it; it's on the front page of every paper, CNN.

Begiratu behean azaltzen den hilketa, Jainkoarren!

Look at homicide at the bottom, for God's sake.

Egia?

Right?

(Barreak)

(Laughter)

(Txaloak)

(Applause)

Gorriz agertzen diren horietako bakoitza

Every single one of those in the red is a diet-related disease.

elikadurarekin zerikusia duen gaixotasun bat da.

Edozein medikuk, edozein espezialistak esango dizu hori.

Any doctor, any specialist will tell you that.

Errealitatea: Dietarekin erlazionatutako gaixotasunak dira

Fact: diet-related disease is the biggest killer

oraintxe bertan Ipar Amerikan hiltzaile handienak.

in the United States, right now, here today.

Hau arazo globala da.

This is a global problem.

Hondamendia da.

It's a catastrophe.

It's sweeping the world.

Munduaren triskantza da.

England is right behind you, as usual.

Ingalaterra dator justu zuen atzetik, beti bezala.

(Barreak)

(Laughter)

Banekien gertu zeudela, baina ez hain gertu.

I know they were close, but not that close.

Iraultza behar dugu.

We need a revolution.

Mexico, Australia, Germany,

Mexikok, Australiak, Alemaniak, Indiak, Txinak,

India, China,

denek dituzte pisu eta osasun arazoak.

all have massive problems of obesity and bad health.

Erretzean pentsatu.

Think about smoking.

Obesitatea baino askoz ere merkeagoa da.

It costs way less than obesity now.

Amerikarrei obesitateak

Obesity costs you Americans 10 percent of your health-care bills,

zuen osasun aurrekontuari ehuneko 10 jaten dio,

150 billion dollars a year.

150 mila milioi dolar urtean.

10 urtetan, bikoiztu egingo da.

In 10 years, it's set to double:

300 mila milio dolar urtean.

300 billion dollars a year.

Let's be honest, guys, you haven't got that cash.

Eta argi hitz egin dezagun, zuek ez duzue diru hori.

(Laughter)

(Barreak)

Elikadura- iraultza bat hastera etorri naiz hona,

I came here to start a food revolution that I so profoundly believe in.

eta egiatan honetan sinisten dut.

Beharrezkoa da. Orain da une aproposa.

We need it. The time is now.

We're in a tipping-point moment.

Hau une larria da.

I've been doing this for seven years.

Zazpi urte pasa ditut hau egiten.

I've been trying in America for seven years.

Zazpi urtetan zehar Amerikan saiatzen ibili naiz.

Now is the time when it's ripe -- ripe for the picking.

Orain gaia jorratua dago, uzta jasotzeko garaia da.

Arazoaren muinera joan nintzen.

I went to the eye of the storm.

Mendebaldeko Virginiara, Amerikan gaixoen dagoen estatura.

I went to West Virginia, the most unhealthy state in America.

Edo hala zen aurreko urtean behintzat.

Or it was last year.

We've got a new one this year, but we'll work on that next season.

Beste bat da aurten, baina hurrengo sasoian lan egingo dugu horretan.

(Laughter)

(Barreak)

Huntington, Mendebaldeko Virginia.

Huntington, West Virginia. Beautiful town.

Herri polita.

I wanted to put heart and soul and people,

Bertan utzi nuen nire arima, bihotza eta jendea,

your public,

zuen jendea,

around the statistics that we've become so used to.

hain ohikoak bihurtu diren estatistikak ikusten

jarri nahi nuen.

I want to introduce you to some of the people that I care about:

Nire ustez, garrantzitsuak diren pertsonak aurkertuko dizkizuet.

your public, your children.

Zuen jendea, zuen seme-alabak.

Argazkikoa nire laguna Brittany da.

I want to show a picture of my friend Brittany.

She's 16 years old.

16 urte ditu.

Beste sei urte besterik ez da biziko

She's got six years to live

bere elikaduraren ondorioz.

because of the food that she's eaten.

Sukaldean ikasi ez duen hirugarren belaunaldi iparramerikarra da.

She's the third generation of Americans

that hasn't grown up within a food environment

Etxean, eskolan, bere amarengandik

where they've been taught to cook at home or in school,

edo amonarengandik sukaldean ikasi

ez duten horietakoa.

or her mom, or her mom's mom.

She has six years to live.

Sei urte soilik egongo da bizirik.

She's eating her liver to death.

Bere gibel propioa jaten ari da hiltzeraino.

Stacy, Edwards familia.

Stacy, the Edwards family.

This is a normal family, guys.

Hau familia normala da.

Stacyk ahal duena egiten du, baina bera ere

Stacy does her best, but she's third-generation as well;

hirugarren belaunaldikoa da eta ez zuen janaria prestatzen ikasi,

she was never taught to cook at home or at school.

ez eskolan ezta etxean ere. Familia gizena da.

The family's obese.

Justin here, 12 years old, he's 350 pounds.

Justinek 12 urte ditu

eta ia 160 kilo ditu.

Adarra jotzen diote. Jainkoarren!

He gets bullied, for God's sake.

Hau alaba da, Katie, lau urte ditu.

The daughter there, Katie, she's four years old.

Dagoeneko obesitatea du eta oraingoz ez da lehen hezkuntza hasi.

She's obese before she even gets to primary school.

Marissa. Bera ongi dago. Neska osasuntsua da.

Marissa, she's all right, she's one of your lot.

Baina, bere aita, gehiegizko pisua zuena,

But you know what?

Her father, who was obese, died in her arms,

bere besoetan hil zen.

And then the second most important man in her life,

Ondoren, bere bizitzako gizonik garrantzitsuena, osaba

gizentasuna zela eta hil zen.

her uncle, died of obesity,

and now her step-dad is obese.

Eta orain bere aitabitxia ere gizena da.

You see, the thing is,

Ba ... kontua da

obesity and diet-related disease

obesitateak eta elikadura desegokiak

ez direla soilik kalte sufritzen dutenentzako

doesn't just hurt the people that have it;

baizik eta baita bere lagun, familiak,

it's all of their friends, families, brothers, sisters.

anai-arrebentzako ere.

Steve apaiza.

Pastor Steve:

inspirazio iturri, nire lehenengo laguntzaileetako bat Huntingtonen.

an inspirational man,

one of my early allies in Huntington, West Virginia.

Berak arazoa sakonki ezagutzen du.

He's at the sharp knife-edge of this problem.

Jendea lurperatu behar du, bai?

He has to bury the people, OK?

Eta leporaino dago. Aspertu da bere lagunak, familia

And he's fed up with it.

He's fed up with burying his friends, his family, his community.

eta bere komunitatea lurperatzeaz.

Neguan, hirukoiztu egiten da hildakoen kopurua.

Come winter, three times as many people die.

He's sick of it.

Horretaz okituta dago.

Hau ekidin daitekeen gaixotasuna da. Bizitza hondatzea da.

This is preventable disease. Waste of life.

Bide batez, hau duzue lurperatzekoa den hilkutxa.

By the way, this is what they get buried in.

Ez gaude prest honetarako.

We're not geared up to do this.

Ezin dituzte atetik atera ere egin -- eta serio ari naiz --

Can't even get them out the door, and I'm being serious.

Can't even get them there. Forklift.

ezta bertan mugitu ere. Garabia behar dute.

Ongi da, nik triangelu bat bezala ikusten dut, ados?

OK, I see it as a triangle, OK?

This is our landscape of food.

Hau da gure elikadura-ingurunea.

I need you to understand it.

Hau ulertu egin behar duzue.

You've probably heard all this before.

Ziurrenik lehendik entzun duzue,

baina itzul gaitezen berriz ere.

Over the last 30 years,

Azken 30 urteetan zehar,

what's happened that's ripped the heart out of this country?

Zer gertatu da herrialde honen bihotza galtzeko?

Zuzen eta zintzoak izan gaitezen:

Let's be frank and honest.

eguneroko bizitza modernoa.

Well, modern-day life.

Let's start with the Main Street.

Has gaitezen kale nagusitik.

Janari azkarra herrialde osora zabaldu da, jakina da.

Fast food has taken over the whole country; we know that.

Marka handiek indar handia dute,

The big brands are some of the most important powers,

powerful powers, in this country.

oso indartsuak dira herrialde honetan.

Baita supermerkatuak ere.

(Sighs)

Supermarkets as well.

Enpresa handiak. Enpresa handiak.

Big companies. Big companies.

Orain dela 30 urte, janari gehiena

Thirty years ago, most of the food

bertakoa eta gehienbat freskoa zen.

was largely local and largely fresh.

Orain aurrez prestatutakoa da, gehigarriz,

Now it's largely processed and full of all sorts of additives,

beste osagaiez betea. Badakizue istorioa zein den.

extra ingredients, and you know the rest of the story.

Anoaren tamaina arazo oso handia da.

Portion size is obviously a massive, massive problem.

Etiketen kontua ere arazo ikaragarria da.

Labeling is a massive problem.

Etiketak lotsagarriak dira hemen.

The labeling in this country is a disgrace.

Beraiek, berain burua arautu nahi dute.

The industry wants to self-police themselves.

Industriak bere buruaren ikuskari izan nahi du.

Nola? Giro honetan? Ez dute merezi.

What, in this kind of climate? They don't deserve it.

How can you say something is low-fat when it's full of so much sugar?

Nola esan dezakezu zerbaitek grasa gutxi duela, azukrez beteta badago?

Etxea.

Home.

Etxearen inguruko arazorik handiena hau da:

The biggest problem with the home

janari kulturaren jatorri

is that used to be the heart of passing on food culture,

nagusia zen,

gure gizartea osatzen zuen.

what made our society.

That is not happening anymore.

Eta hori bukatu da.

Eta badakizue zer? Lanera goazela eta bizitza aldatzen doala,

And you know, as we go to work and as life changes,

eta bizitzak beti bere eboluzioa duela,

and as life always evolves,

holistikoki aztertu behar genuke hori,

we kind of have to look at it holistically --

atzerapausoa eman, eta oreka berriz lortu.

step back for a moment, and re-address the balance.

Eta ez da gertatzen ari, ez da 30 urtetan pasa.

It hasn't happened for 30 years, OK?

Oso arrunta den egoera

I want to show you a situation

erakutsi nahi dizuet oraintxe bertan.

that is very normal right now; the Edwards family.

Edwards familia.

(Video) Jamie Oliver: Let's have a talk.

(Bideoa) Jamie Oliver: Hitz egin dezagun.

Gauza hauek zu eta zure familiaren gorputzean sartzen dira

This stuff goes through you and your family's body every week.

astero-astero.

And I need you to know

Honek zure haurrak goizago hilko dituela jakinarazi behar dizut.

that this is going to kill your children early.

How are you feeling?

Nola sentitzen zara?

Stacy: Just feeling really sad and depressed right now.

Stacy: Oso triste eta gogogabetua.

Baina nahi dut nire haurrek bizitzan arrakasta lortzea

But, you know, I want my kids to succeed in life

eta horrek ez die lagunduko.

and this isn't going to get them there.

Beraz, haurrak hiltzen ari naiz.

But I'm killing them.

JO: Bai, hala da. Horretan ari zara.

JO: Yes you are. You are.

Baina guk hau eten dezakegu.

But we can stop that.

Bai noski. Goazen eskoletara.

Normal.

Let's get on schools,

Benetan espezialista naiz honetan.

something that I'm fairly much a specialist in.

Ongi, eskolak.

OK, school.

Zer da eskola? Nork asmatu zuen? Zein da eskolaren xedea?

What is school? Who invented it? What's the purpose of school?

Eskola asmatu zen guri tresnak emateko,

School was always invented to arm us with the tools

Sortzaileak izateko, gauza zoragarriak egiteko,

to make us creative, do wonderful things,

make us earn a living, etc., etc.

bizimodua aurrera ateratzeko, eta abar.

You know, it's been kind of in this sort of tight box for a long, long time, OK?

Baina badakizue zer? Honi lotuta egon da denbora luzez.

Bai?

Baina eskola ez da behar adina garatu

But we haven't really evolved it

Ipar Amerikako osasun katastrofeari aurre egiteko.

to deal with the health catastrophes of America, OK?

Eskolako elikadura da

School food is something

haur gehienek -- 31 milioik egunean --jaten dutena

that most kids -- 31 million a day, actually --

egunean bitan gainera,

have twice a day, more than often, breakfast and lunch,

gosaria eta bazkaria, 180 egun urtean.

180 days of the year.

Horregatik esan daiteke eskolako elikadura oso garrantzitsua dela,

So you could say that school food is quite important, really,

egoera aztertuta.

judging the circumstances.

(Laughter)

(Barreak)

Before I crack into my rant,

Baina gaizki esaka hasi aurretik,

eta ziur nago horren zain zaudetela...

which I'm sure you're waiting for --

(Laughter)

(Barreak)

Zerbait esan behar dut, eta hain garrantzitsua da

I need to say one thing, and it's so important

in, hopefully, the magic that happens and unfolds

non hurrengo hiru hilabetetan zabaldu eta

in the next three months.

garatuko deneko esperantzan nagoen

Ipar Amerikako bazkari sukaldariok!:

The lunch ladies, the lunch cooks of America --

zuen enbaxadore-lanak egiteko prest nago.

I offer myself as their ambassador.

I'm not slagging them off.

Ez dut langileak ez direnik esan nahi.

They're doing the best they can do.

Egin dezaketen onena egiten dute.

Egin dezaketen guztia egiten ari dira.

They're doing their best.

Baina beste batek esandakoa egiten ari dira,

But they're doing what they're told,

eta esandako hori gaizki dago.

and what they're being told to do is wrong.

The system is highly run by accountants;

Kontabilitate-langileek kudeatzen dute sistema;

there's not enough, or any, food-knowledgeable people in the business.

eta ez dago nahikoa jende

negozio honetan elikaduraz dakienik.

There's a problem:

Hor dago arazoa:

If you're not a food expert, and you've got tight budgets

Janariez ez badakizu eta aurrekontu txikia baduzu,

eta txikitagozen badoa, ezin duzu sormenik eduki,

and it's getting tighter, then you can't be creative,

ezin duzu gauza ezberdinetan murgildu.

you can't duck and dive and write different things around things.

Kontularia bazara, paperak besterik betetzen ez dituena,

If you're an accountant, and a box-ticker,

egoera horretan egin dezakezun gauza bakarra

the only thing you can do in these circumstances

zikinkeria merkeagoa erostea da.

is buy cheaper shit.

Now, the reality is,

Beraz, errealitatea da,

the food that your kids get every day is fast food,

zuen haurrek egunero jaten duten janaria janari azkarra dela,

aurretik prestatutakoa,

it's highly processed,

there's not enough fresh food in there at all.

ez dago beharrezkoa den janari freskorik inondik ere.

Gehigarri kopurua, E zenbakiak, sinestezinak diren osagaiak --

You know, the amount of additives, E numbers,

ingredients you wouldn't believe --

there's not enough veggies at all.

ez dago barazki nahikorik. Patata frijituak barazkiak direla onartzen da.

French fries are considered a vegetable.

Pizza gosaltzeko. Ez dute ezta baxera dezenterik ere.

Pizza for breakfast. They don't even get crockery.

Labana eta sardexkak? Ez, oso arriskutsuak dira.

Knives and forks? No, they're too dangerous.

Guraizeak dituzte ikasgelan,

They have scissors in the classroom,

baina labana eta sardexkak? Ez.

but knives and forks? No.

And the way I look at it is:

Eta nire ustez ez baduzu labana edo sardexkarik zure eskolan,

If you don't have knives and forks in your school,

oinarrian sistema bultzatzen ari zara,

you're purely endorsing,

from a state level, fast food, because it's handheld.

janari azkarraren zerbitzua alegia, eskuz aise heltzen delako.

Eta bai, janari azkarra da:pizzak dira,

And yes, by the way, it is fast food:

It's sloppy Joes, it's burgers,

hanburgesak dira, saltxitxak dira,

it's wieners, it's pizzas, it's all of that stuff.

janari horien edozein kantitate da.

(Sighs)

Ten percent of what we spend on health care, as I said earlier,

Osasunean gastatuko dugun ehuneko hamar,

is on obesity, and it's going to double.

obesitatean izango da, eta bikoiztu egingo da.

Ez gara gure haurrei irakasten ari.

We're not teaching our kids.

There's no statutory right to teach kids about food,

Haurrei elikatzen erakustea ez da eskubide bat,

ez lehen hezkuntzan, ezta bigarrenean ere. Ulertzen?

elementary or secondary school, OK?

Ez diegu elikagaiei buruz irakasten. Horixe ba!

We don't teach kids about food, right?

Honako hau lehen hezkuntzari buruzko bideo bat da,

And this is a little clip from an elementary school,

oso arrunta Ingalaterran.

which is very common in England.

Bideoa: Nork daki hau zer den?

(Video) Who knows what this is?

Child: Potatoes.

Haurrak: Patatak. Jamie Oliver: Patatak? Beraz, zure ustez hauek patatak dira?

Jamie Oliver: Potato? So, you think these are potatoes?

Ba al dakizu hau zer den?

Do you know what that is?

Do you know what that is?

Badakizu hau zer den? Haurra: Brokolia?

Child: Broccoli?

JO: Eta hau? Gure lagun zaharra.

JO: What about this? Our good old friend.

Badakizu zer den hau, maitea? Haurra: Apioa

Child: Celery.

JO: No. What do you think this is?

JO: Ez. Zer uste duzue dela hau? Haurra: Tipula. JO: Tipula? Ez.

Child: Onion. JO: Onion? No.

Jamie Oliver: Segituan konturatuko zarete:

JO: Immediately you get a really clear sense

of "Do the kids know anything about where food comes from?"

Ba al dakite umeek janaria nondik datorren?

Bideoa: JO: Nork daki hau zer den? Haurra: Uh, udarea?

Who knows what that is? Child: Uh, pear?

JO: Zer dela uste duzu? Haurra: Ez dakit.

JO: What do you think this is? Child: I don't know.

JO: Haurrek ez badakite zer diren barazki hauek

JO: If the kids don't know what stuff is,

orduan ez dituzte inoiz jango.

then they will never eat it.

(Barreak)

(Laughter)

Hau normala da Ingalaterra eta Ipar Amerikan,

JO: Normal. England and America,

Ingalaterra eta Ipar Amerika.

England and America.

Guess what fixed that.

Badakizue nola konpondu genuen arazoa?

Ordu beteko bi saioekin.

Two one-hour sessions.

Gure haurrei elikadurari buruz eraskusten

We've got to start teaching our kids about food in schools, period.

hasi behar dugu eskoletan.

(Applause)

(Txaloak)

Zerbait azaldu nahi dizuet,

I want to tell you about something

Eta honek oso ongi erakusten du

that kind of epitomizes the trouble that we're in, guys, OK?

zein arazo mota dugun aurrean, hara ba!

Esneaz hitz egin nahi dut, sinplea dirudi.

I want to talk about something so basic as milk.

Every kid has the right to milk at school.

Ume guztiek dute esnea hartzeko eskubidea eskolan.

Your kids will be having milk at school, breakfast and lunch, right?

Zuen haurrek esnea edango zuten eskolan, gosarian eta bazkarian ezta?

Bi botila-esne edango dituzte.

They'll be having two bottles, OK?

Eta gehienek egingo dute dagoeneko.

And most kids do.

But milk ain't good enough anymore.

Baina esnea ez da behar bezain ona.

Don't get me wrong, I support milk --

Esnearen Kontseiluko norbaitek -- ez gaizki ulertu hau

Nik esnea gustuko dut -- baina esnearen Kontseiluko norbaitek

but someone at the milk board

seguru aski diru asko ordainduko zion norbaiti

probably paid a lot of money for some geezer to work out

koloratzaileak, gozagarriak eta azukrea esnean botata

that if you put loads of flavorings,

haur gehiagok edaten

colorings and sugar in milk,

dutela konturatzeko. Bai horixe!

more kids will drink it.

Yeah.

(Txaloak)

Eta horrek jarraipena du.

Obviously now that's going to catch on

Orduan, Sagarraren Kontseilua konturatuko da

the apple board is going to work out

gozokizko sagarrak eginez gero sagar gehiago jango dituztela.

that if they make toffee apples they'll eat more as well.

Ulertzen al duzue zer esan nahi dudan?

Do you know what I mean?

Nire ustez, ez da zaporerik gehitu behar esnean.

For me, there isn't any need to flavor the milk.

Ados? Azukrea edonon dago.

Okay? There's sugar in everything.

Badakizkit osagai horien nondik norakoak.

I know the ins and outs of those ingredients.

Edozertan daude. Esneak ere ezin izan dio ihes egin

It's in everything.

Even the milk hasn't escaped the kind of modern-day problems.

egungo bizitza modernoaren arazoei.

Hor dago gure esnea. Hor dago gure ontzia.

There's our milk. There's our carton.

Bertan azukre asko dago,

In that is nearly as much sugar as one of your favorite cans of fizzy pop,

ia freskagarri lata batean bezain beste

eta egunean bi hartzen dituzte.

and they are having two a day.

So, let me just show you.

Utzi adierazten.

We've got one kid, here --

Har dezagun haur bat,

egunean 8 goilarakada azukre hartzen dituena.

having, you know, eight tablespoons of sugar a day.

You know, there's your week.

Hor duzue asteko kopurua

There's your month.

eta hor hilabetekoa.

And I've taken the liberty of putting in

Baina bertan jarri dudana

just the five years of elementary school sugar,

lehen hezkuntzako bost urtetako azukrea besterik ez da,

esnetik datorrena noski.

just from milk.

Nik ez dakit zuei zer iruditzen zaizuen,

Now, I don't know about you guys,

baina egoera ikusita,

but judging the circumstances, right,

any judge in the whole world,

munduko edozein epailek,

estatistikak eta frogak ikusita,

would look at the statistics and the evidence,

and they would find any government of old guilty of child abuse.

edozein gobernu haurren aurkako

gehiegikeriaz errudun joko luke. Hori uste dut nik.

That's my belief.

(Txaloak)

(Applause)

(Applause ends)

Benetan diotsuet, ona gora igo

Now, if I came up here, and I wish I could come up here today

eta IHESaren edo minbiziaren aurkako sendagaia ekarri nahiko nuke.

and hang a cure for AIDS or cancer,

Eta ziur nago borrokon arituko zinateketela hona igotzeko.

you'd be fighting and scrambling to get to me.

This, all this bad news, is preventable.

Baina guzti hau ekidin daiteke.

Horixe da berri ona.

That's the good news.

It's very, very preventable.

Ekidin daitekeen zerbait da.

Beraz, pentsa dezagun. Arazo bat dugu,

So, let's just think about, we got a problem here,

berrabiarazi egin behar dugu.

we need to reboot.

Beraz, nire ikuspegitik, zer egin behar dugu?

Okay so, in my world, what do we need to do?

Hor dago gakoa,

Here is the thing, right,

it cannot just come from one source.

ezin da arlo bakarrean lan egin.

Egiatan berriz hasi eta sinesgarria den aldaketa lortzeko,

To reboot and make real tangible change,

aldaketa errealak lortzeko, elkarri begira

real change, so that I could look you in the white of the eyes

eta hau esan ahal izango genuke, " 10 urtetan,

and say, "In 10 years' time,

haurren bizitzen istorioak,

the history of your children's lives,

zoriontasuna -- eta ez ahaztu, azkarrak dira ongi jaten badute,

happiness -- and let's not forget, you're clever if you eat well,

badakite gehiago biziko direla --

you know you're going to live longer --

eta hori guztia ezberdina izango da. Bai, ezta?

all of that stuff, it will look different. OK?"

Supermerkatuak.

So, supermarkets.

Nora joaten zara zintzo-zintzo erostera?

Where else do you shop so religiously?

Aste bat bai, hurrengoan ere bai.

Week in, week out.

How much money do you spend, in your life, in a supermarket?

Zenbat diru gastatzen duzu supermerkatuan, zure bizitzan zehar?

Love them.

Gustuko ditugu. Guk nahi duguna saltzen digute. Ados.

They just sell us what we want. All right.

They owe us to put a food ambassador in every major supermarket.

Asko zor digute, horregatik jarri behar dute

janariaren enbaxadore bat supermerkatu bakoitzean.

They need to help us shop.

Erosten lagundu behar digute. Janaria prestatzen lagundu behar digute,

They need to show us how to cook quick, tasty, seasonal meals

janari azkar, zaporetsu, garaiko produktuak,

lanpetuta dagoen jendearentzat.

for people that are busy.

Hau ez da garestia.

This is not expensive.

Leku batzuetan egiten da, eta beharrezkoa da Ipar Amerika osoan

It is done in some, and it needs to be done across the board

zehar egitea azkar, laster.

in America soon, and quick.

Marka handiek, janarien marka handiek,

The big brands, you know, the food brands,

elikatzeko hezkuntza jarri behar dute

need to put food education at the heart of their businesses.

beraien negozioen muinean.

I know, easier said than done.

Badakit errazagoa dela esatea egitea baino.

It's the future. It's the only way.

Hau da etorkizuna eta egiteko modu bakarra da.

Fast food.

Janari azkarraren industria

With the fast-food industry

dakizuenez oso lehiakorra da.

you know, it's very competitive.

Sekretu eta tratu ugari eduki ditut

I've had loads of secret papers and dealings

janari azkarreko jatetxeekin.

with fast food restaurants.

Badakit nola egiten duten.

I know how they do it.

I mean, basically they've weaned us on

Esan nahi dudana da zaletu gaituztela ,

azukrea, gatza, koipea, eta abarren dosi horietara

to these hits of sugar, salt and fat, and x, y, and z,

eta denentzat atsegina da. Ez al da horrela?

and everyone loves them, right?

Beraz, jende honek koponbidearen parte izan behar du.

So, these guys are going to be part of the solution.

Baina horretarako gobernuak lanean jarri behar ditugu,

But we need to get the government to work

jatetxe industria eta janari azkarraren hornitzaileekin batera,

with all of the fast food purveyors and the restaurant industry,

bost, sei, zazpi urteren buruan

and over a five, six, seven year period

horrelako koipe, azukre eta janari ez diren

wean of us off the extreme amounts

of fat, sugar and all the other non-food ingredients.

osagaien zaletasuna gal dezagun.

Gainera, marka handietara bueltatuz: Etiketak,

Now, also, back to the sort of big brands:

labeling, I said earlier, is an absolute farce

lehenago esan dut, izugarrizko iruzurra dira

and has got to be sorted.

eta konpondu beharko da hori ere.

OK, eskolen txanda:

OK, school.

Obviously, in schools, we owe it to them

Bistan da: eskolei esker,

urteko 180 egun horietan,

to make sure those 180 days of the year,

4 urte zoragarri horietatik,

from that little precious age of four,

18, 20, 24 urte arte,

until 18, 20, 24, whatever,

beharrezkoa duten janaria prestatzen zaie

they need to be cooked proper, fresh food

elikagai egoki, fresko eta

bertako ekoizleena dena. OK?

from local growers on site, OK?

Beharrezkoa da arautegi berria zuen seme-alaben

There needs to be a new standard of fresh, proper food

elikadura egokiari buruzkoa. Zer deritzozue horri?

for your children, yeah?

(Txaloak)

(Applause)

Under the circumstances, it's profoundly important

Egoera ikusita, oso garrantzitsua da

Ipar Amerikako haur bakoitzak eskolaketa amaitzean

that every single American child leaves school

knowing how to cook 10 recipes

10 errezeta prestatzen jakitea,

that will save their life.

bere bizia salbatuko dioten errezetak alegia.

Bizitzarako trebetasunak.

Life skills.

(Applause)

(Txaloak)

Honek esan nahi du, direla ikasleak edo guraso gazteak,

That means that they can be students, young parents,

gai izan daitezela sukaldearen oinarriak

and be able to sort of duck and dive around the basics of cooking,

erabiltzen, bizi diren garaiko

no matter what recession hits them next time.

atzeraldiak, krisiak ez duelarik axola. Jakiak prestatzeko gai bazara

If you can cook, recession money doesn't matter.

diruak ez du hainbeste garrantzirik izango.

Janaria prestatzen balin badakizu, denborak ez du inporta.

If you can cook, time doesn't matter.

Lantokian: ez dugu honetaz gehiegi hitz egin.

The workplace, we haven't really talked about it.

You know, it's now time for corporate responsibility

Bada garaia, enpresen erantzunkizunari buruz

hitz egiteko eta euren langileei

to really look at what they feed or make available to their staff.

benetan eskaintzen dietena begiratzeko.

Langile horiek dira Ipar Amerikako haurren aita-amak.

The staff are the moms and dads of America's children.

Marissa, her father died in her hand,

Marissaren aita bere eskuetan hil zen,

eta uste dut oso pozik egongo litzatekeela

I think she'd be quite happy

Amerikako enpresek langileak behar bezala elikatuko balituzte.

if corporate America could start feeding their staff properly.

Dudarik gabe, ez lirateke kanpoan geratu behar.

Definitely they shouldn't be left out.

Bueltatu gaitezen etxera.

Let's go back to the home.

Now, look, if we do all this stuff, and we can,

Begira, guzti hau egiten badugu, eta egin dezakegu,

erraz lor daiteke. Arduratsua eta era berean komertziala

it's so achievable.

You can care and be commercial.

Absolutely.

izan zaitezke. Zeharo.

But the home needs to start passing on cooking again, for sure.

Baina etxeetan hasi behar da horrela pentsatzen eta

sukaldean aritzea berreskuratu. Ziur!

For sure, pass it on as a philosophy.

Oinordekotza filosofiatzat hartuta.

Niretzat oso erromantikoa da. Horrela

And for me, it's quite romantic,

pertsona batek beste hiruri janaria prestatzen

but it's about if one person teaches three people

erakutsiz gero, eta

how to cook something,

horiek beste hainbeste lagunei erakutsita,

and they teach three of their mates,

that only has to repeat itself 25 times,

25 aldiz besterik ez litzateke errepikatu beharko,

Ipar Amerikako populazio osora iristeko.

and that's the whole population of America.

Romantic, yes, but most importantly,

Erromantikoa, bai, baina

garrantzitsuagoa dena da

it's about trying to get people to realize

konturatu egin behar garela

that every one of your individual efforts makes a difference.

norbanakoaren esfortzuak

aurrerapen handia dakarrela.

We've got to put back what's been lost.

Galdutakoa berriro lortu behar dugu.

Huntingtongo sukaldea: Huntingtonen egin nuen programaren bidez,

Huntington's Kitchen.

Huntington, where I made this program,

we've got this prime-time program

arrakasta itzela duen ordutegi barruan, akaso lortuko da

jende asko sentsibilizatzea jarrerak aldatzeko.

that hopefully will inspire people to really get on this change.

Benetan sinisten dut aldaketa gertatuko dela.

I truly believe that change will happen.

Huntingtongo sukaldean. Komunitate batekin lan egin nuen.

Huntington's Kitchen. I work with a community.

Eskoletan lan egin nuen. Bertako finantzaketa aurkitu nuen

I worked in the schools.

I found local sustainable funding

zonaldeko eskola guztiak,

to get every single school in the area from the junk, onto the fresh food:

zaborretik, janari freskora pasatzeko:

six-and-a-half grand per school.

sei mila bostehun $ eskolako.

(Txaloak)

(Applause)

Hori da behar dena, hirurogeita bost mila eskolako.

That's all it takes, six-and-a-half grand per school.

The Kitchen is 25 grand a month. Okay?

Sukaldea 25000 da hilabeteko. Bai?

Honekin 5000 pertsona urteko,

This can do 5,000 people a year,

biztaleriaren ehuneko 10,

which is 10 percent of their population,

eta bada jendea.

and it's people on people.

You know, it's local cooks teaching local people.

Eta gainera, bertako sukaldariak dira bertako jendeari irakasten.

Sukaldaritza klaseak doan, klaseak doan kale nagusian.

It's free cooking lessons, guys, in the Main Street.

Hau da gauzatu daitekeen aldaketa erreala.

This is real, tangible change, real, tangible change.

Around America, if we just look back now,

Ipar Amerikan zehar, atzera begira,

there is plenty of wonderful things going on.

gauza zoragarri asko daude martxan.

There is plenty of beautiful things going on.

Gauza zoragarriak martxan. Aingeruak dabiltza

There are angels around America doing great things

Ipar Amerikan barrena eskoletan gauzak

egiten: baserri-eskolak antolatzen,

in schools -- farm-to-school set-ups,

baratzeak, hezkuntza...

garden set-ups, education --

there are amazing people doing this already.

bada jende bikaina, dagoeneko hori egiten ari dena.

The problem is they all want to roll out

Arazoa honakoa da: denek nahi dute hau zabaldu

what they're doing to the next school,

eta hurrengo eskolan egin, eta hurrengoan

but there's no cash.

baina ez dago dirurik.

Aditu eta aingeruak azkar antzeman behar ditugu,

We need to recognize the experts and the angels quickly,

identify them, and allow them to easily find the resource

identifikatu eta baliabideak emanez

egiten ari direna zabal dadin,

to keep rolling out what they're already doing,

eta ongi dagoen hori zabaldu dadin.

and doing well.

Ipar Amerikako enpresek Obama anderea

Businesses of America need to support

babestu behar dute nahi dituen gauzak egiteko.

Mrs. Obama to do the things that she wants to do.

(Txaloak)

(Applause)

Eta begira, badakit arraroa dela

And look, I know it's weird

pertsona ingeles bat honi buruz hitz egiten aritzea

having an English person standing here before you

hemen zuen aurrean.

talking about all this.

All I can say is: I care.

Esan dezakedan guztia hau da: Aita naiz, inporta zait

I'm a father,

eta maite dut herrialde hau.

and I love this country.

eta egiatan sinisten dut,

And I believe truly, actually,

that if change can be made in this country,

aldaketa herrialde honetan egin badaiteke,

beautiful things will happen around the world.

pauso miragarria emango direla munduan zehar. Ipar Amerikak lortzen badu

If America does it, other people will follow.

jendeak jarraitu egingo diola uste dut.

Oso garrantzitsua da.

It's incredibly important.

(Audience) Yeah!

(Txaloak)

(Applause)

When I was in Huntington,

Huntingtonen nengoenean, funtzionatzen ez zuten gauzak

trying to get a few things to work when they weren't,

martxan jartzen saiatzen, zera pentsatu nuen: "makila magiko bat

I thought "If I had a magic wand, what would I do?"

edukiko banu zer egingo nuke? Badakizue zer?

And I thought, "You know what?

Ipar Amerikako boteretsuenetako batzuen

I'd just love to be put in front of some of the most amazing

movers and shakers in America."

aurrean egotea gustatuko litzaidake."

Eta hilabete bat beranduago, TEDek deitu eta sari hau eman zidan.

And a month later, TED phoned me up and gave me this award.

I'm here.

Eta hemen nago.

So, my wish.

Beraz, orain hemen nire nahia.

Dyslexic, so I'm a bit slow.

Motel samar noa, dislexikoa naiz eta...

Nire desioa da

My wish

zuen laguntzaren bidez,

is for you to help a strong, sustainable movement

mugimendu sendo eta iraunkorra sortzea

haur guztiak hezteko

to educate every child

janari eta elikadurari buruz,

about food,

familiak berriz ere janaria prestatzen hasteko,

to inspire families to cook again,

eta jendeak gizentasunaren aurka

and to empower people everywhere

to fight obesity.

borrokatzeko.

(Txaloak)

(Applause)

Eskerrik asko.

Thank you.

(Applause continues)

(Txaloak)