Teach every child about food | Jamie Oliver

2,382,224 views ・ 2010-02-12

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翻译人员: Jenny Yang 校对人员: Bill Hsiung
令人伤心的是
00:16
Sadly,
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在下面18分钟,我们在说话的时候
00:18
in the next 18 minutes when I do our chat,
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4个活着的美国人
00:21
four Americans that are alive
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将会死亡
00:24
will be dead through the food that they eat.
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导致死亡的是他们的饮食
我叫Jamie Oliver, 我今年34岁。
00:29
My name's Jamie Oliver.
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00:31
I'm 34 years old.
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我来自英国的埃塞克斯
00:33
I'm from Essex in England
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过去的7年中
00:35
and for the last seven years
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我不顾疲劳地工作
00:38
I've worked fairly tirelessly to save lives in my own way.
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用我自己的方式来挽救生命
我不是一个医生
00:44
I'm not a doctor;
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我是一个厨师
00:46
I'm a chef,
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00:47
I don't have expensive equipment
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我没有昂贵的设备
00:49
or medicine.
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和药物
00:51
I use information, education.
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我用信息,教育。
00:54
I profoundly believe that the power of food
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我坚信食物的力量
00:57
has a primal place in our homes
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在我们的家庭中是一个基点
01:00
that binds us to the best bits of life.
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它将我们和生活中最美好的点滴连接在一起
我们面对着一个非常非常恶劣的
01:07
We have an awful, awful reality right now.
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恶劣的现实
01:13
America, you're at the top of your game.
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美国,你现在正处于这个问题的极端
这是世界上最不健康的一个国家
01:17
This is one of the most unhealthy countries in the world.
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01:20
Can I please just see a raise of hands
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大家能不能举手让我看看
你们中多少人是有孩子的
01:23
for how many of you have children in this room today?
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请举手
01:26
Put your hands up.
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01:27
You can continue to put your hands up, aunties and uncles as well.
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阿姨, 叔叔, 也请你们加入 ...
举起手来. 对,阿姨,叔叔也举手.
01:31
Most of you. OK.
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你们中的大多数啊, 好。
01:33
We, the adults of the last four generations,
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我们,过去四代的成年人
01:36
have blessed our children with the destiny
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恩赐给了我们的孩子们一个厄运
01:39
of a shorter lifespan than their own parents.
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一个比他们的父辈
短暂的生命周期
你的孩子会少活10年
01:45
Your child will live a life ten years younger than you
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比你少活10年
因为我们为他们营造的食物天地
01:50
because of the landscape of food that we've built around them.
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这个屋子里三分之二的人
01:54
Two-thirds of this room,
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今天在美国,2/3的人根据统计数据来说看似超重和肥胖的
01:56
today, in America, are statistically overweight or obese.
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你们,我知道你们没事,但是这迟早要影响到你,别着急。
01:59
You lot, you're all right,
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02:00
but we'll get you eventually, don't worry.
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笑声
02:02
(Laughter)
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是吗?
糟糕的健康数据是显而易见的
02:04
The statistics of bad health are clear,
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非常显然
02:07
very clear.
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我们一生都恐惧死亡,谋杀,凶杀
02:09
We spend our lives being paranoid about death, murder, homicide,
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你们指名吧,它们出现在每张报纸的头版,有线电视新闻网
02:12
you name it; it's on the front page of every paper, CNN.
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看看,凶杀案在最下面, 我的老天
02:16
Look at homicide at the bottom, for God's sake.
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是吗?
02:19
Right?
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笑声
02:20
(Laughter)
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鼓掌
02:22
(Applause)
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每一条红线
02:27
Every single one of those in the red is a diet-related disease.
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都代表跟食物有关的疾病
任何医生,专家都会告诉你
02:31
Any doctor, any specialist will tell you that.
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事实上, 饮食有关的疾病是最大的杀手
02:34
Fact: diet-related disease is the biggest killer
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在美国, 现在,今天
02:37
in the United States, right now, here today.
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这是一个全球问题
02:43
This is a global problem.
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它是灾难
02:45
It's a catastrophe.
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02:46
It's sweeping the world.
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狂扫全世界
02:48
England is right behind you, as usual.
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英国照常紧跟在你们后面,
笑声
02:51
(Laughter)
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我知道他们很接近,但是没想到那么接近
02:55
I know they were close, but not that close.
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我们需要一次革命
02:58
We need a revolution.
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02:59
Mexico, Australia, Germany,
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墨西哥,澳大利亚,德国,印度,中国
03:02
India, China,
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都有严重的肥胖症和糟糕的健康问题
03:03
all have massive problems of obesity and bad health.
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想想吸烟的毒害吧
03:07
Think about smoking.
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治疗它的耗资比肥胖症少很多
03:10
It costs way less than obesity now.
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肥胖症要用掉你们美国
03:12
Obesity costs you Americans 10 percent of your health-care bills,
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医疗保健费用的10%
03:17
150 billion dollars a year.
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那是每年1,500亿美元
而十年内,这数字将会倍增
03:22
In 10 years, it's set to double:
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每年三千亿
03:24
300 billion dollars a year.
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03:25
Let's be honest, guys, you haven't got that cash.
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让我们认清事实,各位,你们没那个钱
03:28
(Laughter)
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笑声
我来开始一个饮食革命
03:32
I came here to start a food revolution that I so profoundly believe in.
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我坚信这个革命
我们需要它,现在是时候了
03:38
We need it. The time is now.
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03:40
We're in a tipping-point moment.
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我们在转折的关键
03:42
I've been doing this for seven years.
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我已经干了7年了
03:44
I've been trying in America for seven years.
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我在美国也试了7年了
03:46
Now is the time when it's ripe -- ripe for the picking.
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现在时机成熟了,选择的时机成熟了
我直奔风暴的中心
03:50
I went to the eye of the storm.
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我去了西弗吉尼亚州,美国最不健康的一个州
03:52
I went to West Virginia, the most unhealthy state in America.
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这是去年
03:55
Or it was last year.
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03:56
We've got a new one this year, but we'll work on that next season.
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今年我们又有了一个新的,但是我们以后再去那里工作
03:59
(Laughter)
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笑声
亨廷顿,西弗吉尼亚州
04:01
Huntington, West Virginia. Beautiful town.
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美丽的小镇
04:03
I wanted to put heart and soul and people,
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我要把心灵和人民
04:06
your public,
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你们的大众
04:08
around the statistics that we've become so used to.
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放入我们已经看到的习以为常的
数据中来
04:12
I want to introduce you to some of the people that I care about:
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我要向你们介绍一些我关心的人们
04:15
your public, your children.
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你们的大众,你们的孩子
我想给你看看我的朋友Brittany的照片
04:17
I want to show a picture of my friend Brittany.
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04:19
She's 16 years old.
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她16岁
她还能活6年
04:22
She's got six years to live
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因为她吃的食品
04:25
because of the food that she's eaten.
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她是一个第三代美国人
04:28
She's the third generation of Americans
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04:30
that hasn't grown up within a food environment
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她没有在一个教会她烹饪的环境中长大
04:32
where they've been taught to cook at home or in school,
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学校没有教她,家庭也没有教她
她妈妈没有教她,她妈妈的妈妈也没有
04:35
or her mom, or her mom's mom.
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04:37
She has six years to live.
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她还有6年可活
04:40
She's eating her liver to death.
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她一直会把她的肝脏吃死
Stacy, Edwards一家
04:43
Stacy, the Edwards family.
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04:45
This is a normal family, guys.
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这是平常的一家人
Stacy劲了她最大的努力,但是她也是第三代
04:48
Stacy does her best, but she's third-generation as well;
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家庭和学校从来没教过她烹饪
04:51
she was never taught to cook at home or at school.
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整个家庭都得肥胖症
04:53
The family's obese.
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04:54
Justin here, 12 years old, he's 350 pounds.
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Justin,这个,12岁
她有350磅
他到处受欺,我的老天
04:57
He gets bullied, for God's sake.
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这里是他们的女儿凯蒂,她4岁
04:59
The daughter there, Katie, she's four years old.
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她进小学前就得了肥胖症
05:01
She's obese before she even gets to primary school.
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玛丽莎,她还行,她是你们中的一个
05:04
Marissa, she's all right, she's one of your lot.
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但是你们知道吗,她的父亲,一个肥胖症患者
05:07
But you know what?
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05:08
Her father, who was obese, died in her arms,
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在她的臂膀中死去
05:11
And then the second most important man in her life,
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而她生命中第二重要的人
他的叔叔也是因为肥胖症而去世
05:14
her uncle, died of obesity,
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05:16
and now her step-dad is obese.
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现在她的继父又是肥胖症
05:19
You see, the thing is,
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你们看到了, 问题是
05:21
obesity and diet-related disease
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肥胖症和饮食有关的疾病
不光是伤害患者
05:24
doesn't just hurt the people that have it;
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而且还伤害他们的朋友,家庭
05:26
it's all of their friends, families, brothers, sisters.
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兄弟,姐妹
史蒂夫牧师
05:30
Pastor Steve:
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他是鼓舞人心的人。早期我在西弗吉尼亚州亨廷顿市的一个盟友。
05:32
an inspirational man,
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05:33
one of my early allies in Huntington, West Virginia.
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他在面对这个问题的刀尖上
05:36
He's at the sharp knife-edge of this problem.
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他要埋葬这些人,理解吗?
05:40
He has to bury the people, OK?
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他受够了,他受够了埋葬他朋友的感觉
05:42
And he's fed up with it.
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05:44
He's fed up with burying his friends, his family, his community.
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他的家庭,他的社区
到冬天,死亡的人数是三倍
05:47
Come winter, three times as many people die.
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05:50
He's sick of it.
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他对此痛心疾首
这是可以预防的疾病。浪费生命
05:52
This is preventable disease. Waste of life.
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顺便,这是埋葬他们的地方
05:55
By the way, this is what they get buried in.
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我们都没有能够做到这一点
05:58
We're not geared up to do this.
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我们没法把他们弄出门,我是严肃的
06:01
Can't even get them out the door, and I'm being serious.
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06:03
Can't even get them there. Forklift.
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根本没办法把他们弄到那里,要用铲车。
所以,我看到的是一个三角型,对吧?
06:06
OK, I see it as a triangle, OK?
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06:08
This is our landscape of food.
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这就是我们饮食的构造
06:10
I need you to understand it.
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我需要你们理解它
06:11
You've probably heard all this before.
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你以前很可能全听过
但是让我们回顾一遍
06:13
Over the last 30 years,
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故去的30年
06:15
what's happened that's ripped the heart out of this country?
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是什么撕裂了这个国家的心呢?
让我们坦诚地说吧
06:18
Let's be frank and honest.
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现代日常生活
06:20
Well, modern-day life.
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06:22
Let's start with the Main Street.
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让我们从大街上开始
快餐占领了整个国家。我们都知道这一点。
06:25
Fast food has taken over the whole country; we know that.
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几个名牌在这个国家中掌握了重要的权力,
06:28
The big brands are some of the most important powers,
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06:30
powerful powers, in this country.
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非常强大的力量
超级市场也是一样
06:33
(Sighs)
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06:34
Supermarkets as well.
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大公司,大公司。
06:36
Big companies. Big companies.
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30年前,大多数食品
06:38
Thirty years ago, most of the food
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大多是本地的, 新鲜的
06:41
was largely local and largely fresh.
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现在,主要是加工和各种添加剂充分,
06:44
Now it's largely processed and full of all sorts of additives,
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外加的材料, 剩下的故事你也知道
06:47
extra ingredients, and you know the rest of the story.
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份量尺寸显然是一个大大的问题。
06:50
Portion size is obviously a massive, massive problem.
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标签说明也是一个大的问题。
06:54
Labeling is a massive problem.
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这个国家的商品标签说明很不光彩
06:57
The labeling in this country is a disgrace.
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他们希望能够自主,他们想自己监督自己
07:00
The industry wants to self-police themselves.
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业界希望自己做警察监督自己
什么?在如今这样的状况下?他们不配
07:06
What, in this kind of climate? They don't deserve it.
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07:08
How can you say something is low-fat when it's full of so much sugar?
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你怎么能说商品是脂肪含量低,但却充满了糖份?
家庭
07:13
Home.
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家庭最大的问题是
07:16
The biggest problem with the home
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它曾经是心脏
07:18
is that used to be the heart of passing on food culture,
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是传承食品和食品文化的心脏
是社会的基本构成
07:23
what made our society.
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07:25
That is not happening anymore.
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但是现在已经不是这样了
而你们也知道, 随着我们工作和生活的变化
07:27
And you know, as we go to work and as life changes,
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正如我们的生活总是不断演变
07:30
and as life always evolves,
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我们需要全面地来看待这个问题
07:32
we kind of have to look at it holistically --
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退一步,然后重新处理平衡。
07:34
step back for a moment, and re-address the balance.
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家庭不再是食品的中心,30年来都没有变化
07:36
It hasn't happened for 30 years, OK?
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我想给你们看看这个状况
07:39
I want to show you a situation
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这是很寻常的
07:42
that is very normal right now; the Edwards family.
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现在, 爱德华家庭。
07:46
(Video) Jamie Oliver: Let's have a talk.
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视频:Jamie Oliver: 让我们聊聊
这些玩意儿吃进你和你家人的体内
07:49
This stuff goes through you and your family's body every week.
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每个星期
07:53
And I need you to know
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我想你要知道这些食品会杀了你的孩子
07:55
that this is going to kill your children early.
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07:59
How are you feeling?
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你心里是什么感受
08:01
Stacy: Just feeling really sad and depressed right now.
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Stacy:我现在感到很悲伤和压抑
但是,你知道,我希望我的孩子有成功的生活
08:05
But, you know, I want my kids to succeed in life
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而这些东西不会帮他们成功
08:09
and this isn't going to get them there.
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我在杀害他们
08:12
But I'm killing them.
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JO:是的,你是在伤害他们
08:14
JO: Yes you are. You are.
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但是我们可以制止它
08:17
But we can stop that.
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这就是现状。 再让我们来看看学校,
08:23
Normal.
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08:25
Let's get on schools,
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我在这个领域是专家
08:27
something that I'm fairly much a specialist in.
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好,学校
08:30
OK, school.
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什么是学校?谁发明了学校?学校的目的的是什么
08:32
What is school? Who invented it? What's the purpose of school?
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以前的学校用工具来武装我们
08:35
School was always invented to arm us with the tools
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教会我们创造,做神奇的事情
08:38
to make us creative, do wonderful things,
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08:40
make us earn a living, etc., etc.
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教会我们谋生,等等等等
08:43
You know, it's been kind of in this sort of tight box for a long, long time, OK?
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你们知道,它在这个紧裹着的盒子里已经很久了
是吗?
但是我们已经很久没有推进它的发展
08:48
But we haven't really evolved it
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来对付每个的健康灾难,是吗?
08:50
to deal with the health catastrophes of America, OK?
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学校的食品影响很大
08:53
School food is something
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大多数的孩子, 三千一百万一天
08:56
that most kids -- 31 million a day, actually --
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一天两次,甚至更多
08:59
have twice a day, more than often, breakfast and lunch,
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早饭,午餐, 一年180天
09:04
180 days of the year.
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所以你会说, 学校的食品很重要,真的
09:05
So you could say that school food is quite important, really,
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从以上的状况来判断
09:08
judging the circumstances.
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09:10
(Laughter)
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笑声
09:15
Before I crack into my rant,
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在我开炮之前
我相信你们都在等着
09:18
which I'm sure you're waiting for --
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09:20
(Laughter)
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笑声
我需要说一件事情,它很重要
09:23
I need to say one thing, and it's so important
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09:25
in, hopefully, the magic that happens and unfolds
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我希望奇迹在以后的三个月里
09:28
in the next three months.
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发生,延伸
管理午餐的女士,为美国做午餐的厨师们
09:30
The lunch ladies, the lunch cooks of America --
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我愿意做她们的大使
09:33
I offer myself as their ambassador.
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09:36
I'm not slagging them off.
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我不是要赶她们走
09:38
They're doing the best they can do.
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她们在力所能及
尽力而为了
09:43
They're doing their best.
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但是她们在遵命执行而已
09:45
But they're doing what they're told,
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而她们接收的命令是错的
09:47
and what they're being told to do is wrong.
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09:49
The system is highly run by accountants;
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这个系统是由算账的来掌控的。
09:52
there's not enough, or any, food-knowledgeable people in the business.
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这个行业里没有足够的
有食品知识的人
09:56
There's a problem:
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这是问题所在。
09:58
If you're not a food expert, and you've got tight budgets
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如果你不是食品专家, 你的资金很紧
而且是越来越紧,你没法有创造力,
10:01
and it's getting tighter, then you can't be creative,
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你没办法躲避,周旋
10:03
you can't duck and dive and write different things around things.
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如果你是会计, 一个订单子的人
10:07
If you're an accountant, and a box-ticker,
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2007
在这样的情况下你可以做得
10:09
the only thing you can do in these circumstances
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就是买便宜的垃圾
10:11
is buy cheaper shit.
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10:12
Now, the reality is,
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现实是
10:13
the food that your kids get every day is fast food,
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你孩子每天吃的食品就是快餐
高度加工处理过的
10:17
it's highly processed,
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10:18
there's not enough fresh food in there at all.
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里面根本没有什么新鲜食品
你要知道你根本无法相信那里面用的添加剂,E数据,配料
10:21
You know, the amount of additives, E numbers,
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10:23
ingredients you wouldn't believe --
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10:24
there's not enough veggies at all.
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里面根本没有蔬菜。薯条也算蔬菜
10:26
French fries are considered a vegetable.
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比萨饼当早餐。他们甚至不给孩子餐具。
10:28
Pizza for breakfast. They don't even get crockery.
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刀叉, 不,它们很危险
10:31
Knives and forks? No, they're too dangerous.
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它他们的教室里有剪刀
10:34
They have scissors in the classroom,
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但是不可以有刀叉
10:36
but knives and forks? No.
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10:37
And the way I look at it is:
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而依我看,如果学校不允许用刀叉
10:38
If you don't have knives and forks in your school,
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你纯粹就是在支持
10:41
you're purely endorsing,
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1539
10:42
from a state level, fast food, because it's handheld.
228
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从全州内支持快餐,因为快餐用手。
对, 它们是快餐。是美国夹心牛肉面包
10:46
And yes, by the way, it is fast food:
229
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1785
10:47
It's sloppy Joes, it's burgers,
230
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1590
汉堡, 香肠
10:49
it's wieners, it's pizzas, it's all of that stuff.
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比萨饼, 都是这些东西
10:53
(Sighs)
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10:55
Ten percent of what we spend on health care, as I said earlier,
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如我前面指出的, 10%以上的保健开资
10:58
is on obesity, and it's going to double.
234
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2435
是对付肥胖症,而它正在翻倍。
我们不教孩子
11:02
We're not teaching our kids.
235
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1430
11:03
There's no statutory right to teach kids about food,
236
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法律没有规定我们要教孩子饮食
小学或者中学,是吗?
11:06
elementary or secondary school, OK?
237
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1793
我们不需要教孩子饮食,对吗?
11:08
We don't teach kids about food, right?
238
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2318
这是在小学里录的一段录像
11:10
And this is a little clip from an elementary school,
239
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2429
在英国是很普遍的
11:13
which is very common in England.
240
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1579
录像:你们谁知道这是什么?
11:17
(Video) Who knows what this is?
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1529
11:18
Child: Potatoes.
242
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1071
孩子:土豆。Jamie Oliver: 土豆?你觉得这是土豆?
11:19
Jamie Oliver: Potato? So, you think these are potatoes?
243
679848
2588
你知道这是什么?
11:22
Do you know what that is?
244
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1221
11:23
Do you know what that is?
245
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1204
你知道这是什么?孩子:西兰花
11:25
Child: Broccoli?
246
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1015
JO:那这是什么?我们的老朋友了。
11:26
JO: What about this? Our good old friend.
247
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2456
亲爱的,你们知道这是什么吗?孩子:芹菜。
11:28
Child: Celery.
248
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1160
11:29
JO: No. What do you think this is?
249
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1944
JO:不是,你说这是什么?孩子:洋葱。JO:洋葱?不是
11:31
Child: Onion. JO: Onion? No.
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1484
Jamie Oliver: 你立刻可以清楚的感受到
11:33
JO: Immediately you get a really clear sense
251
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2406
11:35
of "Do the kids know anything about where food comes from?"
252
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3220
孩子对食品是从哪里来的有什么样的概念。
录像:JO:你们谁知道这是什么?孩子:嗯, 梨
11:39
Who knows what that is? Child: Uh, pear?
253
699075
1977
JO:那你知道这是什么?孩子:不知道。
11:41
JO: What do you think this is? Child: I don't know.
254
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2428
JO:如果孩子不知道这些东西是什么
11:43
JO: If the kids don't know what stuff is,
255
703528
1984
他们永远不会去吃它。
11:45
then they will never eat it.
256
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1399
笑声
11:49
(Laughter)
257
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1257
JO:这个很普通, 英国和美国都这样,
11:50
JO: Normal. England and America,
258
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2772
英国和美国
11:53
England and America.
259
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1538
11:54
Guess what fixed that.
260
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2143
你们猜猜怎样才能改变呢,
两次一小时的讲座就行了
11:57
Two one-hour sessions.
261
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1473
我们必须要开始教孩子们
12:00
We've got to start teaching our kids about food in schools, period.
262
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3389
一定要在学校教孩子们食品
12:04
(Applause)
263
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5540
掌声
我想告诉你们
12:10
I want to tell you about something
264
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4021
我想告诉你们的这样东西体现了
12:14
that kind of epitomizes the trouble that we're in, guys, OK?
265
734245
4338
我们身陷的这个麻烦问题的缩影
我想谈谈最基本的牛奶。
12:18
I want to talk about something so basic as milk.
266
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2571
12:21
Every kid has the right to milk at school.
267
741842
2001
美国孩子在学校喝牛奶。
12:23
Your kids will be having milk at school, breakfast and lunch, right?
268
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3596
你的孩子在学校早上,中午都有牛奶喝,是吗?
他们喝两瓶,对吗?
12:27
They'll be having two bottles, OK?
269
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1798
大多数孩子是这样
12:29
And most kids do.
270
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1493
12:30
But milk ain't good enough anymore.
271
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2785
牛奶还不够
12:33
Don't get me wrong, I support milk --
272
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2541
牛奶公司的有些人, 不要误会我
我支持牛奶,但不知道牛奶公司董事会
12:36
but someone at the milk board
273
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很可能付给某些人很多钱
12:38
probably paid a lot of money for some geezer to work out
274
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2670
往牛奶里加很多香料,色素
12:41
that if you put loads of flavorings,
275
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1741
糖,是吧,
12:42
colorings and sugar in milk,
276
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1423
很多孩子都会喝,好啊
12:44
more kids will drink it.
277
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1418
12:46
Yeah.
278
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1000
鼓掌
显然,其他的公司也会跟上来
12:48
Obviously now that's going to catch on
279
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1953
苹果委员会会想出
12:50
the apple board is going to work out
280
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1786
奶油苹果,这样孩子会吃更多的苹果。
12:52
that if they make toffee apples they'll eat more as well.
281
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2777
你知道我在说什么吗?
12:55
Do you know what I mean?
282
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1413
对我来说, 牛奶里不用放糖。
12:56
For me, there isn't any need to flavor the milk.
283
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3047
对吧?什么都放糖。
12:59
Okay? There's sugar in everything.
284
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2023
我知道这些东西的底细
13:01
I know the ins and outs of those ingredients.
285
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它无孔不入。牛奶也不能逃脱
13:03
It's in everything.
286
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1026
13:04
Even the milk hasn't escaped the kind of modern-day problems.
287
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3578
这是现代生活的问题
这是我们的牛奶,这是我们的盒子
13:08
There's our milk. There's our carton.
288
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1787
这盒子牛奶里的糖份
13:10
In that is nearly as much sugar as one of your favorite cans of fizzy pop,
289
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4249
跟一罐子糖果可乐的糖份含量一样多。
他们一天喝两瓶。
13:14
and they are having two a day.
290
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1436
13:15
So, let me just show you.
291
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1555
所以,让我给你看
13:17
We've got one kid, here --
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3082
一个孩子
一天吃八勺糖
13:22
having, you know, eight tablespoons of sugar a day.
293
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3812
13:26
You know, there's your week.
294
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2126
一个星期就是这些
13:29
There's your month.
295
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1856
这是一个月
13:32
And I've taken the liberty of putting in
296
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2195
我斗胆把
13:34
just the five years of elementary school sugar,
297
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3000
五年小学吃的糖都加一起
光是从牛奶里摄取的就这么多。
13:41
just from milk.
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现在,我不知道你们怎么想
13:46
Now, I don't know about you guys,
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1820
但是根据目前的状况来判断
13:48
but judging the circumstances, right,
300
828044
2817
13:50
any judge in the whole world,
301
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2291
这世界上的任何法官
会根据数据和证据
13:53
would look at the statistics and the evidence,
302
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2464
13:55
and they would find any government of old guilty of child abuse.
303
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3285
判断政府犯了
虐待儿童罪,这是我的信念。
13:59
That's my belief.
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1104
掌声
14:00
(Applause)
305
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3000
14:07
(Applause ends)
306
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1629
如果我今天来到这里,我也希望我来到这里
14:09
Now, if I came up here, and I wish I could come up here today
307
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3292
提供一个治愈艾滋病和癌症的方法
14:12
and hang a cure for AIDS or cancer,
308
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2661
你们一定争着抢着要找到我
14:15
you'd be fighting and scrambling to get to me.
309
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2450
14:18
This, all this bad news, is preventable.
310
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2976
而所有这些坏消息, 是可预防的。
这是好消息。
14:22
That's the good news.
311
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1511
14:23
It's very, very preventable.
312
863735
1976
这是非常非常能预防的。
所以我们想想,我们有个问题,
14:26
So, let's just think about, we got a problem here,
313
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2696
我们需要重新启动
14:29
we need to reboot.
314
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1118
那我们到底需要做什么呢
14:31
Okay so, in my world, what do we need to do?
315
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2643
事实是
14:34
Here is the thing, right,
316
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1715
14:35
it cannot just come from one source.
317
875939
2237
答案不可能从一个地方来
重新启动并取得真正的实质性的变化,
14:38
To reboot and make real tangible change,
318
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3407
真正的变化,因此我可以坦白地看著你们眼睛
14:41
real change, so that I could look you in the white of the eyes
319
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2944
说:在十年时间里
14:44
and say, "In 10 years' time,
320
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1577
你孩子的生活
14:46
the history of your children's lives,
321
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1976
幸福,让我们不要忘记,你吃得好会变得更聪明
14:48
happiness -- and let's not forget, you're clever if you eat well,
322
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3048
你知道你会活得更久
14:51
you know you're going to live longer --
323
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1858
所有的一切,都会改观,是吗?”
14:53
all of that stuff, it will look different. OK?"
324
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2933
所以, 超级市场。
14:56
So, supermarkets.
325
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1706
还有哪个地方你们会这么忠实地去购买食品?
14:58
Where else do you shop so religiously?
326
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1920
每周进,每周出。
15:00
Week in, week out.
327
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1188
15:01
How much money do you spend, in your life, in a supermarket?
328
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3079
你在超级市场花了多少钱?
15:04
Love them.
329
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1008
爱他们,他们就卖给我们他们想卖给我们的东西。对吗?
15:05
They just sell us what we want. All right.
330
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2056
15:07
They owe us to put a food ambassador in every major supermarket.
331
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他们欠我们的,美国超级市场都应该有
一个食品大使
15:12
They need to help us shop.
332
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1580
他们应该帮我们购物,展示给我们看如何烹饪
15:14
They need to show us how to cook quick, tasty, seasonal meals
333
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3690
快速的,好吃的, 适季的美餐
给繁忙的人们
15:18
for people that are busy.
334
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1865
这里面没有开销
15:20
This is not expensive.
335
920089
1969
有的地方已经做了,要全面地做开。
15:22
It is done in some, and it needs to be done across the board
336
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2881
在美国迅速地铺开
15:24
in America soon, and quick.
337
924987
1705
那些大牌,你们知道的食品品牌,
15:27
The big brands, you know, the food brands,
338
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2977
需要提供食品教育
15:30
need to put food education at the heart of their businesses.
339
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3725
把构建发展他们生意的中心
15:33
I know, easier said than done.
340
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1880
我知道说的简单做起来难
15:35
It's the future. It's the only way.
341
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2211
这是未来,这是唯一的办法。
15:37
Fast food.
342
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1621
快餐,快餐业
15:39
With the fast-food industry
343
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2760
你们知道,很有竞争力
15:42
you know, it's very competitive.
344
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1794
我这里有一大堆秘方
15:44
I've had loads of secret papers and dealings
345
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2095
是快餐店的用的
15:46
with fast food restaurants.
346
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1718
我知道他们怎么干
15:48
I know how they do it.
347
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1817
15:49
I mean, basically they've weaned us on
348
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2273
我的意思是他们已经基本弄得我们离不开
这些成堆的糖,盐,脂肪,和x, y,z。
15:52
to these hits of sugar, salt and fat, and x, y, and z,
349
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2779
大家喜欢这些东西,对吗?
15:55
and everyone loves them, right?
350
955002
1977
所以他们也该成为解决问题的一部分。
15:57
So, these guys are going to be part of the solution.
351
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3196
但是我们需要政府实施职能
16:00
But we need to get the government to work
352
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1953
联合所有的快餐传播者和餐饮业
16:02
with all of the fast food purveyors and the restaurant industry,
353
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3048
在今天的5,6,7年内
16:05
and over a five, six, seven year period
354
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2049
帮助我们跟超量的
16:07
wean of us off the extreme amounts
355
967345
2319
16:09
of fat, sugar and all the other non-food ingredients.
356
969688
3488
脂肪,糖和添加剂断奶
现在,回到那些大牌,产品商标
16:13
Now, also, back to the sort of big brands:
357
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2282
16:15
labeling, I said earlier, is an absolute farce
358
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3182
我刚从说过,是一个绝对的闹剧
16:18
and has got to be sorted.
359
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1411
这一定要整顿
好,学校
16:21
OK, school.
360
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1325
16:23
Obviously, in schools, we owe it to them
361
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2446
显然我们是欠孩子们的
为了保证那180天一年
16:26
to make sure those 180 days of the year,
362
986200
1976
从珍贵的4岁
16:28
from that little precious age of four,
363
988200
1976
到18,20,24岁,不管哪一年
16:30
until 18, 20, 24, whatever,
364
990200
1976
他们需要烹饪过的
16:32
they need to be cooked proper, fresh food
365
992200
4851
合适的新鲜的食物
吃从本地产的东西,对吗?
16:37
from local growers on site, OK?
366
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2101
我们需要一个新鲜食品的新标准
16:39
There needs to be a new standard of fresh, proper food
367
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2526
为我们的孩子制定的
16:41
for your children, yeah?
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1426
掌声
16:43
(Applause)
369
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4429
16:47
Under the circumstances, it's profoundly important
370
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3436
在目前的状况下,这是相当重要的
每个美国小孩离开学校的时候
16:51
that every single American child leaves school
371
1011113
2569
16:53
knowing how to cook 10 recipes
372
1013706
1977
都应该知道怎样做10种菜
16:55
that will save their life.
373
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1349
这会挽救他们的生命
这是生活的技巧
16:58
Life skills.
374
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1079
16:59
(Applause)
375
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2197
鼓掌
他们可以是学生,年轻的家长
17:01
That means that they can be students, young parents,
376
1021524
3038
他们能够应付
17:04
and be able to sort of duck and dive around the basics of cooking,
377
1024586
4239
基本的烹饪
17:08
no matter what recession hits them next time.
378
1028849
2103
那下次再碰到经济衰退,你能做饭
17:10
If you can cook, recession money doesn't matter.
379
1030976
2382
经济衰退失去的钱就无关紧要了
如果你能做饭,时间也无关紧要
17:13
If you can cook, time doesn't matter.
380
1033382
2471
我们工作的地方, 我这里还没有涉及
17:17
The workplace, we haven't really talked about it.
381
1037395
2445
17:19
You know, it's now time for corporate responsibility
382
1039864
3562
你要知道,这也是大公司承担他们责任的时候了
他们改看看他们给他们
17:23
to really look at what they feed or make available to their staff.
383
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4024
员工吃点什么
他们的员工是美国孩子的父母
17:27
The staff are the moms and dads of America's children.
384
1047498
3310
17:30
Marissa, her father died in her hand,
385
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2159
玛丽莎,她的父亲在她的手臂中离开人世
我想她会感到高兴
17:33
I think she'd be quite happy
386
1053015
1977
如果美国公司可以为员工提供合适的食品
17:35
if corporate America could start feeding their staff properly.
387
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3160
他们当然不该被排除在外
17:38
Definitely they shouldn't be left out.
388
1058200
1976
让我们回到家庭
17:40
Let's go back to the home.
389
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1566
17:41
Now, look, if we do all this stuff, and we can,
390
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2240
你看, 如果我们做这些东西, 我们能做到
是可以做到的, 你可以保健而且省钱?
17:44
it's so achievable.
391
1064054
1073
17:45
You can care and be commercial.
392
1065151
1742
17:46
Absolutely.
393
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1023
绝对的
17:47
But the home needs to start passing on cooking again, for sure.
394
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4995
但是家里一定要开始传教
烹饪,那是一定要做的
17:52
For sure, pass it on as a philosophy.
395
1072983
1976
把它当作一种哲学来传承
对我来说它还是很浪漫的事情
17:55
And for me, it's quite romantic,
396
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1644
这是关于一个人教会三个人
17:57
but it's about if one person teaches three people
397
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2393
怎样烹饪一些东西
17:59
how to cook something,
398
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1618
然后他们又去教三个人
18:01
and they teach three of their mates,
399
1081200
1740
18:02
that only has to repeat itself 25 times,
400
1082964
2324
只要这么重复25次
全美国就会了
18:05
and that's the whole population of America.
401
1085312
2255
18:07
Romantic, yes, but most importantly,
402
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4300
很浪漫吧?是的, 但是
最重要的是
18:11
it's about trying to get people to realize
403
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2691
这是让人们意识到
18:14
that every one of your individual efforts makes a difference.
404
1094630
2984
每个人的力量都会
帮助改变
18:17
We've got to put back what's been lost.
405
1097638
2200
我们要恢复被丢失的传统
亨廷顿厨房。是在亨廷顿,我创造了这个计划,
18:20
Huntington's Kitchen.
406
1100332
1222
18:22
Huntington, where I made this program,
407
1102195
2271
18:24
we've got this prime-time program
408
1104490
1587
你知道, 我们能够上这个最佳时段的节目是希望
鼓励人们加入这一改变
18:26
that hopefully will inspire people to really get on this change.
409
1106101
3188
我真的相信改变会发生的
18:29
I truly believe that change will happen.
410
1109313
2031
亨廷顿厨房, 我和社区一起合作
18:31
Huntington's Kitchen. I work with a community.
411
1111368
2167
我在学校里工作, 我找到地方持续的资金
18:33
I worked in the schools.
412
1113559
1481
18:35
I found local sustainable funding
413
1115064
2265
让那个地区的每个学校
18:37
to get every single school in the area from the junk, onto the fresh food:
414
1117353
4286
从垃圾食品改成新鲜食品
18:41
six-and-a-half grand per school.
415
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1869
每个学校六千五百美元
掌声
18:44
(Applause)
416
1124200
1206
那就是所有的开销,一个学校六千五
18:45
That's all it takes, six-and-a-half grand per school.
417
1125430
2496
18:47
The Kitchen is 25 grand a month. Okay?
418
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2403
厨房是二万五千一个月
可以教育5000人一年
18:50
This can do 5,000 people a year,
419
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2875
那是10%的人口
18:53
which is 10 percent of their population,
420
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2118
而这是人传人的
18:55
and it's people on people.
421
1135418
1381
18:56
You know, it's local cooks teaching local people.
422
1136823
2301
你知道, 这是本地厨师教本地的人
这是免费的烹饪客,大街上的免费烹饪课
18:59
It's free cooking lessons, guys, in the Main Street.
423
1139148
3586
这是真的,有形的变化
19:03
This is real, tangible change, real, tangible change.
424
1143540
3347
19:07
Around America, if we just look back now,
425
1147684
3022
环顾每个, 如果我们回顾一下
19:10
there is plenty of wonderful things going on.
426
1150730
2403
很多美好的事情都在发生
19:13
There is plenty of beautiful things going on.
427
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2109
很多美好的事情都在成长。天使
19:15
There are angels around America doing great things
428
1155967
3209
在美国做着好事
在学校, 在学校里建小农场
19:19
in schools -- farm-to-school set-ups,
429
1159200
2897
建菜园,教育
19:22
garden set-ups, education --
430
1162121
2611
19:24
there are amazing people doing this already.
431
1164756
2097
很多了不起的人们正在做这些事情
19:26
The problem is they all want to roll out
432
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1929
问题是他们都想推广他们在做的事情
19:28
what they're doing to the next school,
433
1168830
2135
到下一个学校,再下一个学校
19:30
but there's no cash.
434
1170989
1348
但是没有经费。
我们需要迅速承认到这些专家和天使
19:33
We need to recognize the experts and the angels quickly,
435
1173257
3700
19:36
identify them, and allow them to easily find the resource
436
1176981
3195
找到他们, 允许他们方便地找到资源
去推广他们在做的事情
19:40
to keep rolling out what they're already doing,
437
1180200
2240
做得更好
19:42
and doing well.
438
1182464
1000
美国企业应该支持他们
19:44
Businesses of America need to support
439
1184048
2272
欧巴马夫人可以做她想做的事情
19:46
Mrs. Obama to do the things that she wants to do.
440
1186344
2832
鼓掌
19:49
(Applause)
441
1189200
6399
看看吧,我知道这很奇怪
19:55
And look, I know it's weird
442
1195623
1946
让一个英国人站在你们面前
19:57
having an English person standing here before you
443
1197593
2583
讲述这些
20:00
talking about all this.
444
1200200
1441
20:01
All I can say is: I care.
445
1201665
1348
我能说的是,我在乎, 我是一个父亲
20:03
I'm a father,
446
1203569
1422
我爱这个国家
20:05
and I love this country.
447
1205015
1341
我真诚地相信, 实际上
20:07
And I believe truly, actually,
448
1207200
2602
20:09
that if change can be made in this country,
449
1209826
2849
如果这个国家可以改变
20:12
beautiful things will happen around the world.
450
1212699
2183
整个世界都会变化。如果美国能做到
20:14
If America does it, other people will follow.
451
1214906
2135
我相信其他人们会跟上来
这是非常重要的
20:17
It's incredibly important.
452
1217065
1396
20:18
(Audience) Yeah!
453
1218837
1068
掌声
20:19
(Applause)
454
1219929
5631
20:25
When I was in Huntington,
455
1225584
1278
当我在亨廷顿的时候,试着做几件事情
20:26
trying to get a few things to work when they weren't,
456
1226886
2624
当他们不成功的时候,我希望我有一根魔棒
20:29
I thought "If I had a magic wand, what would I do?"
457
1229534
5311
我怎么办?我想,你知道什么?
20:34
And I thought, "You know what?
458
1234869
1557
我真希望我可以把我的愿望放到一些了不起的
20:36
I'd just love to be put in front of some of the most amazing
459
1236450
3283
20:39
movers and shakers in America."
460
1239757
1764
美国推动者和改革者面前
一个月以后, TED给我打电话,给了我这个大奖。
20:42
And a month later, TED phoned me up and gave me this award.
461
1242441
3087
20:46
I'm here.
462
1246993
1055
我来到这里
20:50
So, my wish.
463
1250715
1182
所以,我的愿望
20:56
Dyslexic, so I'm a bit slow.
464
1256935
1762
阅读障碍,所以我有点慢。
我的愿望
21:04
My wish
465
1264200
1976
是请你们帮助加入这个强大的
21:06
is for you to help a strong, sustainable movement
466
1266200
4131
持续的运动
来教会每个孩子
21:10
to educate every child
467
1270355
3674
如何饮食
21:14
about food,
468
1274053
2388
鼓励家庭重拾烹饪
21:16
to inspire families to cook again,
469
1276465
3515
给予各地的人们以力量
21:20
and to empower people everywhere
470
1280004
2661
21:22
to fight obesity.
471
1282689
1523
去和肥胖症做斗争
鼓掌
21:25
(Applause)
472
1285200
3104
谢谢
21:35
Thank you.
473
1295443
1053
21:36
(Applause continues)
474
1296520
3000
鼓掌
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