The Power of Gaming Together in a Lonely World | Laura Miele | TED

翻译人员: Yip Yan Yeung 校对人员: Sue Lu

I am so excited to be here to talk about gaming.

我很高兴能来到这里谈论游戏。

There has been so many changes in this industry

从我快 30 年前 刚来艺电公司工作到现在，

since I first started at Electronic Arts almost 30 years ago.

这个行业发生了太多变化。

I was very young, by the way, back then.

当时我还很年轻。

Now if you look at these comparisons here,

看看屏幕上的对比，

our characters looked more like 8-bit Laura, OK?

以前我们的角色看起来是 像素风的劳拉，对吗？

Today, they look more like 8K Laura.

现在就是超高清的劳拉。

And I must say, I kind of wish I looked more like 8K Laura.

我承认我还有点希望 能长得像超高清的劳拉。

But that's not the point I'm trying to make here right now.

但这不是我现在想说的重点。

The point really is,

重点是，

is that graphic fidelity is one of the most visible revolutions in games,

图形保真是游戏行业 最重大的革新之一，

but there have been so many others.

另外还有很多其他革新。

Games have become social connection hubs,

游戏已成为社交中心，

and games are now synonymous with pop culture.

是“流行文化”的代名词。

I mean, take "Star Wars" as an example.

以“星球大战”为例，

They have completely evolved their narrative universe

它通过 10 多款游戏 彻底演化出了自己的故事宇宙。

based on over 10 games.

TV adaptations like "The Last of Us"

根据游戏改编的电视作品比如 《最后生还者》，为 HBO 赢得艾美奖。

are winning Emmys for HBO.

And our own awards show,

我们自己的颁奖典礼 “全球游戏大奖”，

The Game Awards,

had over 120 million viewers last year.

去年吸引了超过 1.2 亿观众。

Now for some context,

从某种角度来看，

if you take the Grammys,

如果你把格莱美奖、

the Oscars and the Emmys, times three,

奥斯卡奖和艾美奖的观众 加起来乘以三倍，

it doesn't add up to how many viewers we have in the Game Awards.

也比不上我们游戏奖的观众数量。

That's incredible.

太不可思议了。

(Applause)

（掌声）

Thank you, yes, good for gaming.

谢谢，没错，对游戏来说太棒了。

And this is good news for gaming.

这对于游戏是个好消息。

But I'm here to tell you, I think it's even better news for humanity.

但我想说， 这对人类更是个好消息。

In a world where there's artificial intelligence,

在一个有人工智能、 人工互动的世界中，

artificial interactions,

having human connection is going to be more important than ever.

人际联结将比以往任何时候都更加重要。

And gaming is the perfect medium to connect us.

而游戏是连接我们的完美媒介。

AI and games have been synonymous with each other from the beginning.

AI 和游戏从一开始就是彼此的代名词。

Remember those little ghosts in "Pac-Man?"

还记得《吃豆人》中的那些小幽灵吗？

Little pixelated opponents in "Madden?"

《疯狂橄榄球》中的像素风对手小人，

Those may not seem very intelligent today, but that was our start.

现在看可能不是很智能， 但那是我们的起点。

And today, AI, particularly generative AI,

如今，AI，尤其是生成式 AI，

is going to be an exponential accelerator for making games,

将以指数级加速游戏制作、

for how players interact with games

玩家与游戏的互动方式

and how they personalize and create their own experiences.

以及玩家个性化和创造自己的体验。

But AI is not the only thing driving change in the gaming industry

但是，AI 并不是推动游戏行业 乃至整个社会变革的唯一因素，

and in society in general.

Social media has transformed our lives.

社交媒体也改变了我们的生活。

I mean, think about it.

想一想。

Hundreds of millions of interactions and transactions daily.

每天都有数亿次互动和交易。

Millions of followers, social platforms.

数百万粉丝，众多社交平台。

You would think we are more connected than we've ever been,

你可能会认为我们的联系 比以往更加紧密，

but that's not the case.

但事实并非如此。

I mean, left to our own devices,

我们只有靠自己，

well, we have been left to our own devices.

嗯，只好自己独自应对一切。

And there's emerging evidence to say that there's a trend happening

不断有证据表明， 正在出现一种趋势，

that the surgeon general is calling an “epidemic of loneliness.”

医生称之为“孤独流行病”。

The data says that people are having a hard time

数据表明，人们比以往 更难以结交朋友和维系友谊。

making and keeping friends, more than ever.

I mean, this is scary stuff.

太可怕了。

We all know that belonging to a community

我们都知道，属于一个集体 并拥有彼此的归属感

and having a sense of belonging to each other

is critical to our mental well-being.

对我们的心理健康至关重要。

But don't worry,

但是别担心，

I'm here to tell you that games are going to save us.

我想告诉大家，游戏会拯救我们。

Games bring people together.

游戏让人们走到一起。

That's what I love about them.

这就是我喜欢游戏的地方。

They're creative, they're fun.

它们有创意，很有趣。

I mean, take a look at this video here of this incredibly fun gameplay.

看看这段非常有趣的游戏录屏，

People are creating together, sharing,

人们在共同创造、分享、

expressing themselves, collaborating.

表达自我、协作。

This is what gaming can do.

这就是游戏可以做到的事。

Games have always been my choice of media.

游戏一直是我选择的媒介。

Now I love a great movie and reality TV as much as the next person,

我和大家一样喜欢好看的电影和真人秀，

but nothing lights up your brain

但一款很棒的游戏和互动娱乐 更能激发你的大脑。

like a great game and interactive entertainment.

I mean, even the World Health Organization,

即使是世界卫生组织，

after years of skepticism about gaming,

在对游戏持怀疑态度多年之后， 也开始支持游戏的益处。

has come out to espouse the benefits of gaming.

This was a massive turning point in public perception.

这是公众认知的一个重大转折点。

It also spawned a lot of research around the benefits of gaming,

它还引发了大量关于游戏好处的研究，

including the power of play in 2023,

包括 2023 年发表的 《游戏的力量》报告，

where they surveyed 13,000 respondents

他们在研究中对 12 个国家的 13,000 名受访者进行了调查，

in 12 countries

to validate what many of us know,

为了证实众所周知的观点：

that gaming helps with critical skills,

游戏有助于培养批判性技能、

critical thinking, judgment, collaboration.

批判性思维、判断力和协作能力。

But what I found most interesting

但我觉得最有趣的是，

was that 55 percent of the respondents

有 55％ 的受访者表示，

said they play games to not feel alone or isolated.

他们玩游戏是为了 让自己不孤独、不与世隔绝。

And I get it.

我懂的。

I play games to not feel alone.

我玩游戏就是为了不感到孤单。

And some of the happiest moments of my life

我一生中一些最幸福的时刻 就是在我与世隔绝期间。

I was in isolation.

About 20 years ago,

大约 20 年前，

my husband and I welcomed twins.

我和丈夫迎来了一对双胞胎。

Oh, thank you, I know, they were so cute.

谢谢，他/她们太可爱了。

That was 20 years ago.

那是 20 年前的事了。

(Laughter)

（笑声）

They don't look like that anymore.

他/她们已经不是那个样子了。

But we were so excited

初为人父母，我们 非常兴奋和高兴。

and so happy about this.

But we were homebound for the first time in our lives.

但那是我们有生以来 第一次足不出户。

We quickly realized that the best way for social connection

我们很快意识到， 与亲友家人保持社交的最佳方式，

with our friends and family

and, dare I say, even each other, was through gaming.

我敢说，甚至是夫妻之间， 就是通过一起玩游戏。

We quickly joined a family guild,

我们很快加入了一个家族公会，

and we played "World of Warcraft"

在孩子出生后的几年里， 我们都在玩《魔兽世界》。

for the first several years of our kids' lives.

Now I love most games, and I do, I love to play games.

大多数的游戏我都喜欢， 我确实喜欢打游戏。

But nothing beats playing together.

但是没有比一起玩更美妙的了。

And people who play games together play for longer.

一起打游戏的人会玩得更久。

Studies also show that people who play games

研究还表明，玩游戏的人

and collaborate in games are actually more collaborative

如果在游戏中与人合作， 那么在游戏外也会更善于合作与协同。

and more cooperative outside of games.

That's pretty remarkable.

这确实很棒。

Now when I first started in the industry,

我刚入行时，

I started a company called Westwood Studios.

创办了一家名为 Westwood Studios 的公司。

And I was responsible for our online community.

我负责我们的在线社区。

And we had -- this is back in 1996.

那是 1996 年的事了。

We had -- wait for it --

我们的社区里有……

one million players in our community, which was huge back then.

一百万玩家，当时算非常多了。

It was huge.

非常多。

I thought we were really hot stuff.

我觉得我们太火了。

Fast forward to today,

时至今日，

we have 700 million players in the network at EA.

我们艺电的社区中有 7 亿玩家。

That's more than double the population of the US.

这是美国人口的两倍多。

Incredible number.

惊人的数字。

But the magic number isn't actually 700 million.

但神奇的并不是 7 亿这个数字，

The magic comes when you play with three to five other people.

而是当你和另外三到五人一起玩的时候。

And we call this your atomic network.

我们称之为你的“原子网络”。

And it's no accident that the atomic number is actually three to five.

三到五这个原子数绝非偶然。

There's a really interesting study that Colorado State University did

科罗拉多州立大学 做了一项有趣的研究，

with 6,000 respondents about loneliness.

针对 6,000 名受访者调查孤独感。

And what we know is that people, on average,

我们了解到，一直以来，

for history, and now, today,

people on average have about four to five friends always.

人们平均会有四到五个朋友。

But today, the difference is people feel far less connected

但现在不同了， 人们比以往感觉更加疏离，

than they ever have,

and they're longing for connection and to do things together.

渴望联结，渴望互动。

Now another dimension of gaming that I love

我喜欢游戏的另一个维度是

is that you can get to know each other playing games.

你可以在打游戏的时候看清他人。

Your personality and your skills are on full display when you play a game.

打游戏时，你的性格技能一览无余。

Now let’s face it, most of us are not going to make it

面对现实吧，大多数人无法 成为现实世界中的海豹突击队员，

as a Navy SEAL in the real world,

but that’s why games are so much fun.

但这就是游戏如此有趣的原因。

You can roleplay this, right?

你可以扮演这个角色，对吧？

So imagine, if you will, your squad is dropped into a remote location,

请想象一下， 你的小队被困在一个偏远地点，

you're fighting for survival,

你为生存而战，

you're strategizing on the fly,

你随机应变制定策略，

all while the clock ticks away.

而时间一秒一秒流逝。

Another good use of gaming could be compatibility test.

游戏的另一个好用途是匹配性测试。

Now would I have married my husband

如果我丈夫不是《魔兽世界》中 那么出色的公会成员，我会嫁给他吗？

if he wasn't such an upstanding guild member of "World of Warcraft"?

(Laughter)

（笑声）

We'll never know.

谁知道呢。

And he doesn't know I included that photo.

他都不知道我给你们看这张照片。

So, sorry, honey, hello.

不好意思，亲爱的。

(Laughter)

（笑声）

Now you may be in an atomic network now,

你可能正在原子网络中， 也可能正在寻找一个原子网络。

or you may be looking for one.

There are billions of gamers out there playing games.

有上亿玩家在打游戏。

You can join "Fortnite," "Minecraft," "The Sims," "FC."

你可以加入《堡垒之夜》、 《我的世界》、《模拟人生》、《FC》。

The list is long.

还有其它很多游戏。

And sure, you might get chirped in the chat,

当然，可能有人会在聊天框里喷你，

but you also might meet the love of your life.

但你也可能会遇到一生的挚爱。

So many people are ready to play.

很多人都准备好来玩游戏了，

They're ready to enter epic worlds, epic adventures,

准备好进入史诗般的世界和冒险，

meet amazing people.

并结识神奇的玩伴。

I really believe

我真的相信

that games are the superior social platform of the future.

游戏是未来的超级社交平台。

They’re immersive, active, engaging and overwhelmingly fun.

它们是沉浸式的、活跃的、 引人入胜的，非常有趣的。

So yes, social media, technology, particularly AI,

是的，社交媒体、技术， 尤其是 AI，

are going to drastically change our future

将显著改变我们的未来，

and particularly the relationships that we have with each other.

尤其是我们彼此之间的关系。

So being intentional

有意通过游戏维系人际关系 是一条了不起的途径。

and maintaining human connection

through games

is an amazing path through.

So this is a call to arms.

这是一声集结的号角。

Stop scrolling,

别刷手机了，

pick up your game controller,

拿起游戏手柄，

jump into an epic world,

跳入史诗般的世界，

live an amazing story

体验精彩的故事，

and go on an exciting adventure

与三到五个最亲密的朋友 一起踏上激动人心的冒险之旅。

with three to five of your closest friends.

It could just unite us all.

它可以让我们所有人团结在一起。

Thank you.

谢谢。

(Applause)

（掌声）

Manoush Zomorodi: I have a question, come over here.

马努什·佐莫罗迪（Manoush Zomorodi）： 我有一个问题，请来这边。

Talk to me about the hardware.

谈谈硬件吧。

Where do you see that progressing?

你认为它会朝哪个方向发展？

I mean, we see people putting things on their heads.

我们看到有人把东西戴在头上。

Are they going to be put, I don't know, chips, brains.

会把芯片放进脑袋里吗？

Talk us through what you see.

说说你了解的吧。

Laura Miele: Chips and brains, toasters, refrigerators,

劳拉·米勒（Laura Miele）： 芯片、大脑、面包机、冰箱，

you can game everywhere.

哪里都可以玩游戏。

There's already a broad spectrum of accessibility to game

如今，游戏和互动体验的 可访问性已经非常广泛，

and interactive experiences today,

and that's only going to expand significantly as time goes on.

随着时间的推移， 可访问的方式只会显著增多。

And what I love about gaming is how vast that spectrum actually is.

我喜欢游戏的地方在于 体验的方式非常广泛。

And I think the future will still -- you can still pick up your mobile device,

我认为未来仍将如此： 你仍然可以拿起移动设备，

play word puzzles with friends

和朋友一起解字谜，

to, fast forward, put on, to your point, goggles, glasses,

甚至是戴上你说到的 护目镜、眼镜，

and you know, you saw the Navy SEAL footage

你看到了《战地》中的 海豹突击队片段。

from the game called "Battlefield."

You will feel like you are actually in that landscape and in those worlds,

你会感觉自己仿佛置身于 那个场景中，在那些世界里，

it will be super immersive and super connected,

它将是非常沉浸式和互联的，

which I think is only going to continue to help us feel

我认为这只会继续让我们感觉到 我们可以建立真实的人际联结。

like we can connect on a human level.

So I'm really excited and optimistic about it.

我对此感到非常兴奋和乐观。

MZ: OK, looking forward to that.

MZ：好的，很期待。

Laura, thank you so much.

非常感谢你，劳拉。

LM: Thanks, Manoush.

LM：谢谢你，马努什。

(Applause)

（掌声）