Mike Matas: A next-generation digital book

Translator: Matej Divjak Reviewer: Klavdija Cernilogar

So for the past year and a half,

Zadnje leto in pol

my team at Push Pop Press

je moj tim pri Push Pop Press

and Charlie Melcher and Melcher Media

skupaj s Charliejem Melcherjem in Melcher Medio

have been working on creating

delal na ustvarjanju

the first feature-length interactive book.

prve v celoti interaktivne knjige.

It's called "Our Choice"

Imenuje se "Naša izbira",

and the author is Al Gore.

avtor pa je Al Gore.

It's the sequel to "An Inconvenient Truth,"

Je nadaljevanje "Neprijetne resnice"

and it explores all the solutions

in raziskuje vse rešitve,

that will solve the climate crisis.

ki bodo rešile podnebno krizo.

The book starts like this. This is the cover.

Knjiga se začne takole. To je naslovnica.

As the globe spins,

Ko se Zemlja vrti,

we can see our location,

lahko vidimo našo lokacijo

and we can open the book

in lahko odpremo knjigo

and swipe through the chapters

in preletimo poglavja,

to browse the book.

da bi brskali po knjigi.

Or, we can scroll through the pages at the bottom.

Ali pa se premikamo po straneh na dnu.

And if we wanted to zoom into a page,

In če želimo približati pogled na stran,

we can just open it up.

jo lahko samo odpremo.

And anything you see in the book,

In vse, kar vidite v knjigi,

you can pick up with two fingers

lahko dvignete z dvema prstoma,

and lift off the page

dvignete s strani

and open up.

in odprete.

And if you want to go back

In če želite iti nazaj

and read the book again,

in nadaljevati z branjem knjige,

you just fold it back up and put it back on the page.

samo ponovno zložite in dajte nazaj na stran.

And so this works the same way; you pick it up and pop it open.

To deluje na isti način; vzamete in odprete.

(Audio) Al Gore: I consider myself

(avdio) Al Gore: Smatram se

among the majority

za del večine,

who look at windmills and feel

ki gledajo mline na veter in čutijo,

they're a beautiful addition to the landscape.

da so lep dodatek pokrajini.

Mike Matas: And so throughout the whole book,

Mike Matas: In tako vas bo skozi celo knjigo

Al Gore will walk you through and explain the photos.

vodil Al Gore in vam razlagal fotografije.

This photo, you can you can even see on an interactive map.

To sliko lahko vidite celo na interaktivnem zemljevidu.

Zoom into it and see where it was taken.

Približate pogled in vidite, kje so jo posneli.

And throughout the book,

Po vsej knjigi je

there's over an hour of documentary footage

za več kot uro dokumentarnih posnetkov

and interactive animations.

in interaktivnih animacij.

So you can open this one.

Tako lahko tole odprete.

(Audio) AG: Most modern wind turbines consist of a large ...

(avdio) AG: Večina sodobnih vetrnih turbin je sestavljenih iz velikih...

MM: It starts playing immediately.

MM: Takoj se začne predvajati.

And while it's playing, we can pinch and peak back at the page,

In med predvajanjem lahko uščipnemo in vrnemo na stran,

and the movie keeps playing.

film pa se predvaja naprej.

Or we can zoom out to the table of contents,

Lahko pa oddaljimo pogled na kazalo vsebine,

and the video keeps playing.

video pa se še kar predvaja.

But one of the coolest things in this book

Ena od najbolj kul stvari v tej knjigi

are the interactive infographics.

pa so interaktivne infografike.

This one shows the wind potential

Tale kaže vetrni potencial

all around the United States.

po vseh Združenih državah.

But instead of just showing us the information,

A namesto golih informacij

we can take our finger and explore,

lahko s prstom raziskujemo

and see, state by state,

in vidite, po posameznih državah,

exactly how much wind potential there is.

natančno, koliko vetrnega potenciala imajo.

We can do the same for geothermal energy

Enako lahko naredimo tudi za geotermalno energijo

and solar power.

in sončno energijo.

This is one of my favorites.

Ta je ena od mojih najljubših.

So this shows ...

Tole prikazuje...

(Laughter)

(smeh)

(Applause)

(aplavz)

When the wind is blowing,

Ko piha veter,

any excess energy coming from the windmill

je vsa odvečna energija, ki prihaja iz mlina na veter,

is diverted into the battery.

preusmerjena v baterijo.

And as the wind starts dying down,

In ko začne veter pojemati,

any excess energy will be diverted back into the house --

se vsa odvečna energija preusmeri nazaj v hišo -

the lights never go out.

luči se nikoli ne ugasnejo.

And this whole book, it doesn't just run on the iPad.

Ta cela knjiga pa ne teče samo na iPadu.

It also runs on the iPhone.

Teče tudi na iPhonu.

And so you can start reading on your iPad in your living room

Lahko začnete brati na vašem iPadu v dnevni sobi

and then pick up where you left off on the iPhone.

in potem nadaljujete, kjer ste ostali, na iPhonu.

And it works the exact same way.

Dela na popolnoma enak način.

You can pinch into any page.

Lahko uščipnete v vsako stran.

Open it up.

Jo odprete.

So that's Push Pop Press' first title,

To je torej prva knjiga Push Pop Pressa,

Al Gore's "Our Choice."

Al Gorova "Naša izbira".

Thank you.

Hvala.

(Applause)

(aplavz)

Chris Anderson: That's spectacular.

Chris Anderson: To je spektakularno.

Do you want to be a publisher,

Želite biti založnik,

a technology licenser?

ponudnik licence za tehnologijo?

What is the business here?

Za kakšen posel gre?

Is this something that other people can do?

Je to nekaj, kar lahko tudi drugi počnejo?

MM: Yeah, we're building a tool

MM: Ja, gradimo orodje,

that makes it really easy for publishers right now to build this content.

ki založnikom resnično olajša ustvarjanje vsebine.

So Melcher Media's team, who's on the East coast --

Tako tim iz Melcher Media, ki je na vzhodni obali -

and we're on the West coast, building the software --

mi pa na zahodni obali ustvarjamo programsko opremo -

takes our tool

vzame naše orodje

and, every day, drags in images and text.

in, vsak dan, s potegi vnaša slike in besedilo.

CA: So you want to license this software to publishers

CA: Torej želite prodajati licence za to programsko opremo založnikom,

to make books as beautiful as that? (MM: Yes.)

da bodo ustvarjali tako lepe knjige kot je ta? (MM: Ja.)

All right. Mike, thanks so much.

Prav. Mike, hvala lepa.

MM: Thank you. (CA: Good luck.)

MM: Hvala. (CA: Srečno.)

(Applause)

(aplavz)