Mike Matas: A next-generation digital book

Translator: Gulnoza Yakubova Reviewer: Adham Kurbanov

So for the past year and a half,

Bir yarim yildan beri

my team at Push Pop Press

Push Pop Press', Charlie Melcher

and Charlie Melcher and Melcher Media

va Melcher Media'lardan iborat guruhim

have been working on creating

eng birinchi to'liq interaktiv kitobni

the first feature-length interactive book.

ishlab chiqish bo'yicha ish olib borishayotgan edi.

It's called "Our Choice"

U "Our Choice" ("Bizning Tanlaganimiz") deb ataladi

and the author is Al Gore.

va muallifi Al Gore.

It's the sequel to "An Inconvenient Truth,"

Bu kitob "An Inconvenient Truth" ("Noqulay Haqiqat") kitobining davomi

and it explores all the solutions

va bu iqlim inqirozini hal qiladigan

that will solve the climate crisis.

hamma yechimlarni izlaydi.

The book starts like this. This is the cover.

Kitob shunday boshlanadi. Bu kitboning muqovasi.

As the globe spins,

Yer shari aylangan sayin,

we can see our location,

biz turgan joyimizni ko'ra olamiz.

and we can open the book

Keyin esa, kitobni ochamiz va

and swipe through the chapters

kitobni ko'rib chiqishimiz uchun

to browse the book.

kitob boblarini varaqlab ko'ramiz.

Or, we can scroll through the pages at the bottom.

Yoki quyidagi sahifalarni o'tkazib ko'ramiz.

And if we wanted to zoom into a page,

Agar sahifani kattalashtirishni xohlasak,

we can just open it up.

uni ochimiz mumkin.

And anything you see in the book,

Kitobda ko'rib turgan har qanday narsani

you can pick up with two fingers

ikkita barmoq bilan ko'tarib,

and lift off the page

sahifani ko'tarib

and open up.

ocha olasiz.

And if you want to go back

Agar orqaga qaytib,

and read the book again,

kitobni yana o'qishni istasangiz,

you just fold it back up and put it back on the page.

uni qayirb qo'yib, yana sahifaga qaytib qo'yishingiz mumkin.

And so this works the same way; you pick it up and pop it open.

Hullas, bu huddi shu usulda ishlaydi: uni ko'tarasiz va darrov ochiladi.

(Audio) Al Gore: I consider myself

(Tovushli) Al Gore: Men o'zimni

among the majority

shamol tegirmonlariga qarab,

who look at windmills and feel

ularning tabiatga go'zal qo'shimcha

they're a beautiful addition to the landscape.

ekanligini his qiladigan ko'pchilik insonlardan deb hisoblayman.

Mike Matas: And so throughout the whole book,

Mike Matas: Shunday qilib, butun kitob bo'ylab,

Al Gore will walk you through and explain the photos.

Al Gore sizni kitob bilan tanishtirb, rasmlarni tushuntirib beradi.

This photo, you can you can even see on an interactive map.

Bu rasmni hattoki interaktiv haritada ko'ra olasiz.

Zoom into it and see where it was taken.

Rasmning hajmini kattaytiring va uning qayerda olingani ko'rasiz.

And throughout the book,

Va butunlay kitob bo'ylab,

there's over an hour of documentary footage

bir soatdan oshiq hujjatli voqealar

and interactive animations.

va interaktiv harakatli ko'rsatuvlar bor.

So you can open this one.

Mana bu birini ochsangiz bo'ladi,

(Audio) AG: Most modern wind turbines consist of a large ...

(Tovushli) AG: Ko'pchilik zamonaviy turbinalar katta...dan iborat.

MM: It starts playing immediately.

MM: Darrov ijro etishni boshlaydi.

And while it's playing, we can pinch and peak back at the page,

U ijro etayotganda, biz sahifani yana ushlab, ochib yopishimiz mumkin,

and the movie keeps playing.

va kino davom etaveradi.

Or we can zoom out to the table of contents,

Yoki biz mundarija sahifasini kattaytirib ko'rishimiz mumkin,

and the video keeps playing.

shunda ham video ijro etishda davom etaveradi.

But one of the coolest things in this book

Ammo, bu kitobdagi eng ajoyib narsalardan biri

are the interactive infographics.

interaktiv infografikadir (rasmli ma'lumotlar).

This one shows the wind potential

Mana bu esa Amerika Qo'shma Shtatlari bo'ylab

all around the United States.

shamol kuchini ko'rsatadi.

But instead of just showing us the information,

Lekin bizga faqatgina ma'lumotni ko'rsatishning o'rniga,

we can take our finger and explore,

biz shtatma shtat

and see, state by state,

qancha shamol kuchi borligini aniq

exactly how much wind potential there is.

qo'l barmog'i bilan izlanib ko'rishimiz mumkin.

We can do the same for geothermal energy

Biz geotermal energiya va quyosh kuchini

and solar power.

bilishimiz uchun ham huddi shunday qilsak bo'ladi.

This is one of my favorites.

Mana bu mening eng yaxshi ko'rganlarimdan biri.

So this shows ...

Hullas, bu shuni ko'rsatadi ...

(Laughter)

(Kulgi)

(Applause)

(Qarsaklar)

When the wind is blowing,

Shamol esayotganda,

any excess energy coming from the windmill

shamol tegirmonidan kelayotgan ortiqcha energiya

is diverted into the battery.

quvvatga aylanadi.

And as the wind starts dying down,

Va shamol sekinlashib, tamom bo'lishni boshlaganda,

any excess energy will be diverted back into the house --

ortiqcha energiya yana qaytib uyga keladi --

the lights never go out.

chiroqlar hech qachon o'chmaydi.

And this whole book, it doesn't just run on the iPad.

Bu kitob, nafaqat iPadda ishlaydi,

It also runs on the iPhone.

balki iPhoneda ham ishlaydi.

And so you can start reading on your iPad in your living room

Hullas, dam olish xonangizda o'tirib, buni iPadda o'qishni boshlashingiz mumkin

and then pick up where you left off on the iPhone.

va keyinroq to'xtagan joyingizdan iPhoneda o'qishni davom ettirishingiz mumkin.

And it works the exact same way.

Bu huddi shunday ishlaydi.

You can pinch into any page.

Xohlagan sahifaga borib,

Open it up.

uni ochishingiz mumkin.

So that's Push Pop Press' first title,

Bu esa "Push Pop Press",

Al Gore's "Our Choice."

Al Gorening "Our Choice" ("Bizning tanlaganimiz") asarining birinchi sarlavhasi.

Thank you.

Rahmat.

(Applause)

(Qarsaklar)

Chris Anderson: That's spectacular.

Chris Anderson: Bu juda ham ajoyib.

Do you want to be a publisher,

Siz nashriyotchi, texnologik patent beruvchi

a technology licenser?

bo'lishni xohlaysizimi?

What is the business here?

Bu yerda qanday tijorat bor?

Is this something that other people can do?

Bu boshqa odamlar qila oladigan narsami?

MM: Yeah, we're building a tool

MM: Ha, biz hozir nashriyotchilarga bu mundarijadagilarni

that makes it really easy for publishers right now to build this content.

ishlab chiqarishini juda ham osonlashtiradigan asbob tayyorlayapmiz.

So Melcher Media's team, who's on the East coast --

Sharqiy qrig'oqdagi Melcher Media komandasi

and we're on the West coast, building the software --

va G'arbiy qirg'oqda biz dastur quryapmiz --

takes our tool

bizning asbobimizni olib,

and, every day, drags in images and text.

har kuni rasmlarni va matnlarni ko'chiradi.

CA: So you want to license this software to publishers

CA: Siz bu dasturni nashriyotchilar mana shunday chiroyli kitoblarni

to make books as beautiful as that? (MM: Yes.)

ishlab chiqarishi uchun litsenziyalamoqchisiz? (MM: Ha.)

All right. Mike, thanks so much.

Ho'p. Mayk (Mike), katta rahmat.

MM: Thank you. (CA: Good luck.)

MM: Rahmat. (CA: Omad.)

(Applause)

(Qarsaklar)