Mike Matas: A next-generation digital book

翻译人员: Angelia King 校对人员: Xu Jiang

So for the past year and a half,

在过去的一年半中，

my team at Push Pop Press

我在Push Pop出版社的团队

and Charlie Melcher and Melcher Media

和查理·梅尔彻以及梅尔彻媒体

have been working on creating

一直致力于创造

the first feature-length interactive book.

第一本长篇的交互式图书。

It's called "Our Choice"

它叫《我们的选择》

and the author is Al Gore.

作者是阿尔·戈尔。

It's the sequel to "An Inconvenient Truth,"

它是《难以忽视的真相》的续集

and it explores all the solutions

它探索了用于解决气候问题

that will solve the climate crisis.

的所有方法。

The book starts like this. This is the cover.

这书是这样开头的。这是封面。

As the globe spins,

随着地球的旋转，

we can see our location,

我们可以看到我们所在位置。

and we can open the book

然后打开书

and swipe through the chapters

翻阅各个章节

to browse the book.

来浏览这本书。

Or, we can scroll through the pages at the bottom.

或者我们可以滚动到底部页面

And if we wanted to zoom into a page,

如果我们想放大一个页面，

we can just open it up.

我们就能放大它。

And anything you see in the book,

你在书中看到的任何东西，

you can pick up with two fingers

你用两个指头捡起来

and lift off the page

那一页

and open up.

就可以放大。

And if you want to go back

如果你想返回

and read the book again,

重新阅读，

you just fold it back up and put it back on the page.

你只要把它折叠起来，放回书中。

And so this works the same way; you pick it up and pop it open.

这都是同样使用方法；你选出它，把它放大。

(Audio) Al Gore: I consider myself

（音频）阿尔·戈尔：我认为我自己

among the majority

包括大部分人

who look at windmills and feel

看到风车都会感到

they're a beautiful addition to the landscape.

它们是一个锦上添花的美景。

Mike Matas: And so throughout the whole book,

马克 麦塔斯：贯穿全书，

Al Gore will walk you through and explain the photos.

阿尔·戈尔会与你同行，并讲解所有的图片。

This photo, you can you can even see on an interactive map.

在这幅图片，你能看到交互式地图。

Zoom into it and see where it was taken.

放大地图，看它是在哪。

And throughout the book,

全书

there's over an hour of documentary footage

有一个多小时的纪录片片段

and interactive animations.

和交互式动画制作。

So you can open this one.

所以你可以打开这个。

(Audio) AG: Most modern wind turbines consist of a large ...

(音频)AG： 最现代化风力计划的组成由...

MM: It starts playing immediately.

MM:这视频会立即开始播放。

And while it's playing, we can pinch and peak back at the page,

在它播放时，我们可以缩小，放到页面上面，

and the movie keeps playing.

视频还在继续播放。

Or we can zoom out to the table of contents,

或者我们可以缩小到目录表，

and the video keeps playing.

视频还在继续播放。

But one of the coolest things in this book

但这书中最酷的事之一

are the interactive infographics.

是交互式信息图像。

This one shows the wind potential

这展示了

all around the United States.

美国各地的风能潜力图。

But instead of just showing us the information,

但不只是展示给我们信息

we can take our finger and explore,

我们能用我们的手指去探索，

and see, state by state,

看看各个州的

exactly how much wind potential there is.

准确的风能潜力到底是多少。

We can do the same for geothermal energy

我们也能知道地热能

and solar power.

和太阳能的信息图。

This is one of my favorites.

这是我最喜欢的交互之一。

So this shows ...

如这显示...

(Laughter)

（笑声）

(Applause)

（掌声）

When the wind is blowing,

当风开始吹动时，

any excess energy coming from the windmill

来自风车的任何过多的能量

is diverted into the battery.

都被转化为电池能。

And as the wind starts dying down,

随着风力开始变小，

any excess energy will be diverted back into the house --

任何过多的能量被转化到房子里--

the lights never go out.

灯会永不熄灭。

And this whole book, it doesn't just run on the iPad.

这全书不只是在iPad上运行。

It also runs on the iPhone.

它也可以在iPhone上运行。

And so you can start reading on your iPad in your living room

在起居室，你可以在iPad上开始读书

and then pick up where you left off on the iPhone.

然后在iPhone上继续阅读。

And it works the exact same way.

同样的操作。

You can pinch into any page.

你可以选择任何页面。

Open it up.

放大它。

So that's Push Pop Press' first title,

这就是Push Pop出版社的第一本书,

Al Gore's "Our Choice."

阿尔·戈尔的《我们的选择》。

Thank you.

谢谢。

(Applause)

（掌声）

Chris Anderson: That's spectacular.

克里斯·安德森：这太神奇了。

Do you want to be a publisher,

你想成为一个出版者，

a technology licenser?

一个技术许可颁发者？

What is the business here?

这是做什么生意？

Is this something that other people can do?

其它人也可以做到这个吗？

MM: Yeah, we're building a tool

MM:是的，我们创建了一个

that makes it really easy for publishers right now to build this content.

能让出版者立即建立类似内容的便捷工具。

So Melcher Media's team, who's on the East coast --

所以梅尔彻媒体的团队在美国东海岸--

and we're on the West coast, building the software --

我们在西海岸，创建这个软件--

takes our tool

使用我们的工具

and, every day, drags in images and text.

每天，拖动图像和文本。

CA: So you want to license this software to publishers

CA：所以你想把这软件的许可发行给出版商

to make books as beautiful as that? (MM: Yes.)

让图书像这个演讲里的一样美？（MM：是的。）

All right. Mike, thanks so much.

好的。迈克，十分感谢。

MM: Thank you. (CA: Good luck.)

MM:谢谢。(CA:好运。)

(Applause)

（掌声）