Mike Matas: A next-generation digital book

譯者: Claire Kao 審譯者: Shelley Krishna Tsang

So for the past year and a half,

過去的一年半間,

my team at Push Pop Press

我在Push Pop Press(一數位創造出版平台)的團隊

and Charlie Melcher and Melcher Media

與查理米謝爾和米謝爾媒體公司

have been working on creating

共同投入創造

the first feature-length interactive book.

第一本長篇的互動電子書.

It's called "Our Choice"

書名為"我們的選擇"

and the author is Al Gore.

作者是艾爾高爾(前美國副總統).

It's the sequel to "An Inconvenient Truth,"

本書為"不願面對的真相"之續作

and it explores all the solutions

並探討所有可以

that will solve the climate crisis.

解決氣候危機的方案.

The book starts like this. This is the cover.

這本書是這樣開始的. 這是它的封面.

As the globe spins,

隨著地球轉動,

we can see our location,

我們可以看到我們的所在地.

and we can open the book

接著, 我們打開書

and swipe through the chapters

拖曳過各個章節

to browse the book.

來瀏覽本書.

Or, we can scroll through the pages at the bottom.

或者, 我們可以滑過底下的書頁.

And if we wanted to zoom into a page,

如果我們想要放大某一頁,

we can just open it up.

可以直接將這頁打開.

And anything you see in the book,

你在這本書看到的所有東西,

you can pick up with two fingers

都可以用兩根手指挑起

and lift off the page

拉離頁面

and open up.

再打開.

And if you want to go back

如果想回上一步

and read the book again,

繼續看這本書,

you just fold it back up and put it back on the page.

你可以將它折起, 再放回頁面.

And so this works the same way; you pick it up and pop it open.

而這也是以相同的方式; 將圖片挑起, 然後拉開圖片.

(Audio) Al Gore: I consider myself

(書中音效)AG: 我將我自己

among the majority

視為絕大部分

who look at windmills and feel

會看著風車而認為

they're a beautiful addition to the landscape.

它們為這片風景增加麗色的人.

Mike Matas: And so throughout the whole book,

MM: 在這整本書中,

Al Gore will walk you through and explain the photos.

高爾會從頭到尾的導讀並解釋所有的照片.

This photo, you can you can even see on an interactive map.

這張照片裡, 你可以看到一張互動地圖.

Zoom into it and see where it was taken.

放大這張地圖就可以看到照片是在哪裡拍攝的.

And throughout the book,

在本書中,

there's over an hour of documentary footage

有超過一小時的紀錄片

and interactive animations.

和互動動畫.

So you can open this one.

因此, 你可以打開這一個.

(Audio) AG: Most modern wind turbines consist of a large ...

(書中音效) AG: 多數的現代風力發電機具有一大...

MM: It starts playing immediately.

MM: 影片會馬上開始播放.

And while it's playing, we can pinch and peak back at the page,

在播放的同時, 我們可以捏起影片, 再將其置回頁面,

and the movie keeps playing.

影片還會繼續播放.

Or we can zoom out to the table of contents,

或者, 我們可以縮小, 退至目錄,

and the video keeps playing.

影片也還是繼續播放.

But one of the coolest things in this book

但這本書其中一個最酷的特點,

are the interactive infographics.

在於它的互動資料圖表.

This one shows the wind potential

這張圖表顯示出美國

all around the United States.

各地的風力潛能.

But instead of just showing us the information,

不只看到這些資訊,

we can take our finger and explore,

我們還可以用手指去探索,

and see, state by state,

每一州的查看,

exactly how much wind potential there is.

到底那州有多少的風力潛能.

We can do the same for geothermal energy

同樣的, 我們也可以檢視地熱能

and solar power.

和太陽能.

This is one of my favorites.

這張是我最喜愛的之一,

So this shows ...

這邊你可以看到...

(Laughter)

(笑聲)

(Applause)

(掌聲)

When the wind is blowing,

當風起時,

any excess energy coming from the windmill

所有來自風車的多餘能量

is diverted into the battery.

都被轉移至電池中.

And as the wind starts dying down,

隨著風慢慢平息,

any excess energy will be diverted back into the house --

所有多餘的能量會轉移回到屋子中

the lights never go out.

所以屋子裡永遠不會沒有電.

And this whole book, it doesn't just run on the iPad.

而這整本書, 不只能在iPad操作,

It also runs on the iPhone.

也可以在iPhone上使用.

And so you can start reading on your iPad in your living room

所以, 你可以在家裡的客廳用iPad開始讀這本書

and then pick up where you left off on the iPhone.

之後再以iPhone繼續往下讀.

And it works the exact same way.

在iPhone上也是相同的操作方式.

You can pinch into any page.

你可以挑起任何一頁.

Open it up.

打開這個頁面.

So that's Push Pop Press' first title,

那麼, 這就是Push Pop Press的第一本書,

Al Gore's "Our Choice."

高爾的"我們的選擇".

Thank you.

謝謝.

(Applause)

(掌聲)

Chris Anderson: That's spectacular.

CA: 剛剛那真是太驚人了.

Do you want to be a publisher,

你們想成為出版社,

a technology licenser?

技術授權公司?

What is the business here?

你們公司是做什麼的?

Is this something that other people can do?

其他人也可以做一樣的事嗎?

MM: Yeah, we're building a tool

MM: 是的, 我們建立的是一項工具

that makes it really easy for publishers right now to build this content.

可讓出版社非常容易的建設書的內容.

So Melcher Media's team, who's on the East coast --

也就是說, 米謝爾媒體的團隊, 他們位於東岸--

and we're on the West coast, building the software --

而我們在西岸建立這套軟體--

takes our tool

利用我們的工具

and, every day, drags in images and text.

每天將圖片和文字拖曳入書中以編排內容.

CA: So you want to license this software to publishers

CA: 所以, 你們希望將這套軟體授權給出版社

to make books as beautiful as that? (MM: Yes.)

來製造出這麼美的書? (MM: 是的.)

All right. Mike, thanks so much.

好的. 麥克, 非常感謝你.

MM: Thank you. (CA: Good luck.)

MM: 謝謝. (CA: 祝你好運.)

(Applause)

(掌聲)