Mike Matas: A next-generation digital book

Translator: Tracy Hong Reviewer: Chitmin Ng

So for the past year and a half,

在過去嘅一年半時間，

my team at Push Pop Press

我哋在Push Pop Press (一間數碼出版平台)團隊

and Charlie Melcher and Melcher Media

連同查理·梅爾切以及梅爾切媒體公司

have been working on creating

共同合作創造

the first feature-length interactive book.

第一本長篇互動電子書。

It's called "Our Choice"

書名為“我們的選擇”

and the author is Al Gore.

作者係艾爾·高爾(前美國副總統）

It's the sequel to "An Inconvenient Truth,"

此書為"難以忽略的真相"之續作

and it explores all the solutions

並探討各種可能

that will solve the climate crisis.

解決氣候危機嘅方案。

The book starts like this. This is the cover.

黎本書開頭係咁。黎個係封面。

As the globe spins,

跟住個地球會轉，

we can see our location,

我哋可以睇到所處嘅位置。

and we can open the book

跟住，我哋打開本書

and swipe through the chapters

掃過各篇章節

to browse the book.

來瀏覽此書

Or, we can scroll through the pages at the bottom.

或者,我哋可以滑動書面底部進行翻頁。

And if we wanted to zoom into a page,

假如我哋想要縮放頁面，

we can just open it up.

可以直接咁樣打開。

And anything you see in the book,

你係黎本書睇得到嘅野，

you can pick up with two fingers

都可以用兩隻手指抓取

and lift off the page

之後將其抽離頁面，

and open up.

再打開。

And if you want to go back

如果你想返回

and read the book again,

再讀一次，

you just fold it back up and put it back on the page.

只要將本書折埋再放翻頁面。

And so this works the same way; you pick it up and pop it open.

用同一樣嘅方式；將圖片抽離，之後打開，

(Audio) Al Gore: I consider myself

(音效)艾爾·高爾: 我將我自己

among the majority

歸類於大部分人一樣

who look at windmills and feel

睇到風車都會感到

they're a beautiful addition to the landscape.

他們為已有噶景觀錦上添花。

Mike Matas: And so throughout the whole book,

麥克·馬塔斯：總攬全書，

Al Gore will walk you through and explain the photos.

艾爾·高爾會為你導航解釋相片細節。

This photo, you can you can even see on an interactive map.

黎張相片，你甚至可睇到一張交互地圖。

Zoom into it and see where it was taken.

放大黎張地圖就可以睇到係邊度拍攝的。

And throughout the book,

在本書中，

there's over an hour of documentary footage

有超過一個鐘頭嘅紀錄片

and interactive animations.

同埋交互動畫。

So you can open this one.

譬如，你可以打開黎個。

(Audio) AG: Most modern wind turbines consist of a large ...

(音效) AG: 大部分現代風力渦輪機都具備大型...

MM: It starts playing immediately.

MM: 影片即刻播放。

And while it's playing, we can pinch and peak back at the page,

播放果陣，我哋可以抽起影片之後又放翻頁面，

and the movie keeps playing.

影片會繼續播放。

Or we can zoom out to the table of contents,

或者，我哋可以縮細翻目錄，

and the video keeps playing.

影片仍然繼續播放。

But one of the coolest things in this book

黎本書最型嘅其中一點

are the interactive infographics.

就係互動資料圖表。

This one shows the wind potential

黎張圖表顯示出

all around the United States.

美國各地嘅風力潛能。

But instead of just showing us the information,

唔淨至睇到黎D資訊，

we can take our finger and explore,

我哋可以用手指去感觸探索，

and see, state by state,

觀看每一個州，

exactly how much wind potential there is.

到底有幾多風力潛能。

We can do the same for geothermal energy

我哋可以用同樣方式去檢測地熱

and solar power.

和太陽能。

This is one of my favorites.

黎張係我至愛之一。

So this shows ...

你可以睇到...

(Laughter)

(笑聲)

(Applause)

(掌聲)

When the wind is blowing,

當起風時，

any excess energy coming from the windmill

所有來自風車發電剩餘的能量

is diverted into the battery.

會被轉儲到電池中。

And as the wind starts dying down,

隨著風漸漸平息，

any excess energy will be diverted back into the house --

所有多餘的能量將會轉移到住家 -- (幹樣)

the lights never go out.

永遠唔會無電照明。

And this whole book, it doesn't just run on the iPad.

黎本書，唔但只可以在iPad運行。

It also runs on the iPhone.

iPhone都可以用。

And so you can start reading on your iPad in your living room

你可以安享家中客廳用iPad開始閱讀

and then pick up where you left off on the iPhone.

之後再用iPhone繼續閱讀未剩餘部分。

And it works the exact same way.

係iPhone都係用同樣嘅操作模式。

You can pinch into any page.

你可以揀選起任何一頁。

Open it up.

打開黎頁。

So that's Push Pop Press' first title,

所以黎個就係Push Pop Press出版嘅第一本書，

Al Gore's "Our Choice."

高爾嘅“我們的選擇”。

Thank you.

多謝。

(Applause)

(掌聲)

Chris Anderson: That's spectacular.

克里斯·安德森:剛才實在太驚人了。

Do you want to be a publisher,

你係想成為一個出版商，

a technology licenser?

或係技術授權商？

What is the business here?

黎個係點樣嘅經營模式?

Is this something that other people can do?

其他人都可以做同樣嘅產品嗎?

MM: Yeah, we're building a tool

MM:係嘅，我哋正在建立一個工具

that makes it really easy for publishers right now to build this content.

可讓出版社非常簡易地建立書中內容。

So Melcher Media's team, who's on the East coast --

可以咁講，梅爾切媒體嘅團度，距地位於(美國)東岸--

and we're on the West coast, building the software --

連同我哋係西岸嘅團隊，正在建立這套軟件--

takes our tool

利用我哋嘅工具

and, every day, drags in images and text.

每日將圖片及文字編載入書中。

CA: So you want to license this software to publishers

CA:所以， 你哋想將黎套軟件授權比出版社

to make books as beautiful as that? (MM: Yes.)

來製造咁精美嘅圖書? (MM:係。)

All right. Mike, thanks so much.

好。麥克，多謝曬。

MM: Thank you. (CA: Good luck.)

MM:多謝(CA:祝你好運。）

(Applause)

(掌聲）