Looks aren't everything. Believe me, I'm a model. | Cameron Russell | TED

Translator: Joseph Geni Reviewer: Morton Bast

Prevodilac: Mile Živković Lektor: Tatjana Jevdjic

Hi. My name is Cameron Russell,

Zdravo. Zovem se Kameron Rasel

and for the last little while, I've been a model.

i u poslednje vreme

se bavim manekenstvom.

Actually, for 10 years.

Zapravo, već 10 godina.

And I feel like

Trenutno u prostoriji osećam

there's an uncomfortable tension in the room right now

neprijatnu napetost

because I should not have worn this dress.

jer nije trebalo da obučem ovu haljinu. (Smeh)

(Laughter)

Srećom sam ponela nešto da se presvučem.

So luckily, I brought an outfit change.

This is the first outfit change on the TED stage,

Ovo je prvo presvlačenje na TED pozornici,

so you guys are pretty lucky to witness it, I think.

tako da mislim da imate sreće što ste prisutni.

If some of the women were really horrified when I came out,

Ako su neke od žena bile zgrožene kada sam izašla,

you don't have to tell me now, but I'll find out later on Twitter.

ne morate mi reći to sada, saznaću kasnije na Tviteru.

(Smeh)

(Laughter)

I'd also note that I'm quite privileged

Primetila bih da sam prilično povlašćena

to be able to transform what you think of me

jer mogu da promenim vaše mišljenje o meni

in a very brief 10 seconds.

za samo 10 sekundi.

Not everybody gets to do that.

To ne može svako.

These heels are very uncomfortable, so good thing I wasn't going to wear them.

Ove štikle su veoma neudobne,

sreća pa nisam nameravala da ih nosim.

The worst part is putting this sweater over my head,

Najgori deo je navlačenje ovog džempera preko glave

jer ćete mi se svi tu smejati,

because that's when you'll all laugh at me,

pa nemojte raditi ništa dok mi je preko glave.

so don't do anything while it's over my head.

U redu.

All right.

Zašto sam to uradila?

So, why did I do that?

That was awkward.

To je bilo čudno.

(Laughter)

Pa,

Well --

(Laughter)

Hopefully not as awkward as that picture.

nadam se ne čudno kao ova slika.

Image is powerful,

Izgled je moćan,

but also, image is superficial.

ali takođe i površan.

I just totally transformed what you thought of me, in six seconds.

Upravo sam totalno promenila vaše mišljenje o meni u 6 sekundi.

And in this picture,

A na ovoj slici,

I had actually never had a boyfriend in real life.

zapravo nikada nisam imala dečka u stvarnosti.

I was totally uncomfortable,

Bilo mi je jako neprijatno, a fotograf

and the photographer was telling me to arch my back

mi je govorio da savijem leđa i stavim ruku

and put my hand in that guy's hair.

tom čoveku u kosu.

And of course, barring surgery,

I naravno, osim operacije

or the fake tan that I got two days ago for work,

ili tamnog tena koji sam nabacila pre dva dana zbog posla,

there's very little that we can do to transform how we look,

veoma je malo toga što možemo uraditi da promenimo izgled,

and how we look, though it is superficial and immutable,

a naš izgled, iako je površan i nepromenljiv,

has a huge impact on our lives.

ima velik uticaj na naše živote.

So today, for me, being fearless means being honest.

Za mene danas neustrašivost znači iskrenost.

And I am on this stage because I am a model.

Na ovoj sceni sam zato što sam manekenka.

I am on this stage because I am a pretty, white woman,

Na ovoj sceni sam jer sam lepa, bela žena,

and in my industry, we call that a sexy girl.

a u mom poslu to zovemo seksi devojkom.

I'm going to answer the questions that people always ask me,

Odgovoriću na pitanja koja mi često postavljaju,

ali sa iskrenošću.

but with an honest twist.

So the first question is, how do you become a model?

Prvo pitanje je, kako se postaje manekenka?

I always just say, "Oh, I was scouted,"

Uvek prvo kažem: "Ah, primetili su me", ali to ne znači ništa.

but that means nothing.

The real way that I became a model

Zapravo sam postala manekenka

is I won a genetic lottery, and I am the recipient of a legacy,

tako što sam dobila na genetskoj lutriji i primalac sam zaveštanja.

and maybe you're wondering what is a legacy.

Možda se pitate šta je to zaveštanje.

Well, for the past few centuries

Poslednjih nekoliko vekova

we have defined beauty not just as health and youth

lepotu smo definisali ne samo kao zdravlje i mladost

and symmetry that we're biologically programmed to admire,

i simetriju, koje smo biološki programirani da obožavamo,

but also as tall, slender figures,

nego kao i visoke, vitke figure

and femininity and white skin.

i ženstvenost i svetlu put.

And this is a legacy that was built for me,

Ovo zaveštanje je stvoreno za mene

i to je zaveštanje koje unovčavam.

and it's a legacy that I've been cashing out on.

And I know there are people in the audience

Znam da trenutno u publici ima ljudi

who are skeptical at this point,

koji su sada skeptični

and maybe there are some fashionistas who are like,

i možda ima nekih ljubitelja mode koji u sebi kažu:

"Wait. Naomi. Tyra. Joan Smalls. Liu Wen."

"Čekaj. Naomi. Tajra. Džoan Smols. Lu Ven."

And first, I commend you on your model knowledge. Very impressive.

Prvo moram da pohvalim vaše znanje manekenstva. Impresivno.

(Laughter)

(Smeh)

But unfortunately, I have to inform you that in 2007,

Ali nažalost moram da vas obavestim da je 2007.,

a very inspired NYU Ph.D. student

veoma nadahnut doktorant njuroškog univerziteta izbrojao

counted all the models on the runway, every single one that was hired,

sve manekenke na pisti, svaku koja je zaposlena

and of the 677 models that were hired,

i od 677 zaposlenih manekenki,

only 27, or less than four percent, were non-white.

samo 27 ili manje od 4%, nisu bile belkinje.

The next question people always ask is,

Sledeće što me uvek pitaju je:

"Can I be a model when I grow up?"

"Mogu li da postanem manekenka kad porastem?"

And the first answer is, "I don't know, they don't put me in charge of that."

Prvi odgovor je: "Ne znam, nisam zadužena za to."

Drugi odgovor i ono što zaista želim da kažem ovim devojkama je: "Zašto?

But the second answer,

and what I really want to say to these little girls is,

"Why? You know? You can be anything.

Znaš? Možeš da budeš bilo šta.

You could be the President of the United States,

Možeš biti predsednica SAD-a,

or the inventor of the next Internet,

izumitelj novog interneta

ili nindža kardio-grudni hirurg pesnikinja,

or a ninja cardiothoracic surgeon poet,

which would be awesome, because you'd be the first one."

što bi bilo super jer bi bila prva u tome."

(Laughter)

(Smeh)

If, after this amazing list, they still are like,

Ako i nakon ovog sjajnog spiska još uvek kažu:

"No, no, Cameron, I want to be a model,"

"Ne, ne, Kameron, želim da se bavim manekenstvom",

well, then I say, "Be my boss."

onda im kažem: "Budi moj šef."

Because I'm not in charge of anything,

Jer ja nisam zadužena ni za šta

and you could be the editor in chief of American Vogue

i možeš biti glavna urednica američkog Voga

or the CEO of H&M, or the next Steven Meisel.

ili direktor H&M-a ili sledeći Stiven Majzel.

Saying that you want to be a model when you grow up

Reći da želiš da budeš manekenka kad porasteš

is akin to saying that you want to win the Powerball when you grow up.

slično je kao da kažeš da želiš da pobediš na lutriji kad porasteš.

Nije u tvojim rukama i sjajno je

It's out of your control, and it's awesome,

and it's not a career path.

i nije karijera.

I will demonstrate for you now 10 years of accumulated model knowledge,

Sada ću vam demostrirati 10 godina prikupljenog znanja iz manekenstva,

because unlike cardiothoracic surgeons,

jer za razliku od kardio-grudnih hirurga,

it can just be distilled right now.

sve se može svesti na - ovaj trenutak.

So, if the photographer is right there,

Ako je fotograf tamo

the light is right there, like a nice HMI,

i rasveta je tamo, neki fini reflektori

and the client says, "We want a walking shot,"

i klijent kaže: "Kameron, hoćemo snimak kada hodaš",

this leg goes first, nice and long, this arm goes back, this arm goes forward,

onda prvo ide ova noga, fina i duga, ova ruka ide nazad, ova ruka napred,

the head is at three quarters, and you just go back and forth,

glava je na tri četvrtine i samo se krećeš napred i nazad,

just do that, and then you look back at your imaginary friends,

samo to radiš i onda gledaš u svoje zamišljene prijatelje,

300, 400, 500 puta. (Smeh)

300, 400, 500 times.

(Laughter)

It will look something like this.

Izgledaće otprilike ovako. (Smeh)

(Laughter)

Hopefully less awkward than that one in the middle.

Nadajmo se manje čudno od ove srednje slike.

That was -- I don't know what happened there.

Ne znam šta se tu desilo.

Unfortunately, after you've gone to school,

Nažalost nakon što završite školu

and you have a résumé and you've done a few jobs,

i imate rezime i uradili ste par poslova,

you can't say anything anymore,

više ne možete reći ništa

i ako kažete da želite da postanete predsednica SAD-a,

so if you say you want to be the President of the United States,

ali u rezimeu vam piše: "Manekenka za donji veš: 10 godina",

but your résumé reads, "Underwear Model: 10 years,"

people give you a funny look.

ljudi će vas gledati čudno.

The next question is, "Do they retouch all the photos?"

Sledeće što me pitaju je: "Da li retuširaju sve slike?"

And yeah, they pretty much retouch all the photos,

I da, u principu sve slike se retuširaju,

ali to je samo mali deo onoga što se dešava.

but that is only a small component of what's happening.

Ovo je moja prva slika u životu

This picture is the very first picture that I ever took,

i prvi put da sam nosila bikini,

and it's also the very first time that I had worn a bikini,

and I didn't even have my period yet.

a čak nisam ni dobila prvu menstruaciju.

I know we're getting personal, but I was a young girl.

Znam da ulazimo u intimu,

ali bila sam mlada.

This is what I looked like with my grandma just a few months earlier.

Ovako sam izgledala sa svojom bakom samo par meseci ranije.

Ovo sam ja istog dana na tom snimanju.

Here's me on the same day as this shoot.

My friend got to come.

Moja drugarica je pošla sa mnom.

Here's me at a slumber party a few days before I shot French Vogue.

Ovde sam na pidžama žurci samo par dana pre snimanja za francuski Vog.

Here's me on the soccer team and in V Magazine.

Ovde sam u fudbalskom timu i u V magazinu.

And here's me today.

A ovde sam ja danas.

And I hope what you're seeing

Nadam se da vidite

is that these pictures are not pictures of me.

da ove slike nisu slike mene.

They are constructions,

To su konstrukcije,

and they are constructions by a group of professionals,

koje je načinila grupa profesionalaca,

by hairstylists and makeup artists and photographers and stylists

frizera i šminkera i fotografa i stilista

and all of their assistants and pre-production and post-production,

i svih njihovih asistenata i pre-produkcije i post-produkcije

and they build this.

i oni prave ovo. To nisam ja.

That's not me.

Okay, so the next question people always ask me is,

Sledeće pitanje koje mi stalno postavljaju je:

"Da li dobijaš stvari besplatno?"

"Do you get free stuff?"

(Laughter)

I do have too many 8-inch heels which I never get to wear,

Zaista imam previše štikli od 20cm koje nikad ne nosim,

except for earlier,

osim ranije,

but the free stuff that I get is the free stuff that I get in real life,

ali besplatne stvari koje dobijam

su iste one koje bih ionako dobila i ne volimo da pričamo o tome.

and that's what we don't like to talk about.

Odrasla sam u Kembridžu

I grew up in Cambridge,

and one time I went into a store and I forgot my money

i jednom sam otišla u prodavnicu i zaboravila novac

and they gave me the dress for free.

i dali su mi haljinu besplatno.

When I was a teenager, I was driving with my friend

Kada sam bila tinejdžerka, vozila sam se s drugaricom

who was an awful driver and she ran a red and of course,

koja je bila očajan vozač i prošla kroz crveno

i naravno da su nas zaustavili

we got pulled over,

and all it took was a "Sorry, officer," and we were on our way.

i trebalo je samo reći: "Izvinite pozorniče",

i nastavile smo dalje.

And I got these free things because of how I look,

Dobila sam ove besplatne stvari zbog svog izgleda,

not who I am, and there are people paying a cost

ne zbog toga ko sam i postoje ljudi koji plaćaju cenu

for how they look and not who they are.

zbog svog izgleda, a ne zbog toga ko su.

I live in New York, and last year,

Živim u Njujorku i prošle godine,

of the 140,000 teenagers that were stopped and frisked,

od 140 hiljada tinejdžera koji su zaustavljeni i pretresani,

86% of them were black and Latino, and most of them were young men.

86% su bili crnci i latinoamerikanci

i većina njih su bili mladi muškarci.

And there are only 177,000 young black and Latino men in New York,

U Njujorku ima samo 177 hiljada mladih crnaca i latinoamerikanaca,

so for them, it's not a question of, "Will I get stopped?"

tako da za njih to nije pitanje: "Da li će me zaustaviti?",

but "How many times will I get stopped? When will I get stopped?"

nego: "Koliko puta će me zaustaviti? Kada će me zaustaviti?"

When I was researching this talk,

Kada sam istraživala za ovaj govor,

I found out that of the 13-year-old girls in the United States,

otkrila sam da od svih američkih trinaestogodišnjakinja,

53% don't like their bodies,

53% nije zadovoljno svojim telom

and that number goes to 78% by the time that they're 17.

i taj broj skače do 78% do sedamnaeste godine.

Poslednje što me ljudi pitaju je:

So, the last question people ask me is,

"What is it like to be a model?"

"Kako je to biti manekenka?"

And I think the answer that they're looking for is,

Mislim da je odgovor koji traže:

"If you are a little bit skinnier and you have shinier hair,

"Ako si malo mršavija i imaš sjajniju kosu

you will be so happy and fabulous."

bićeš tako srećna i zanosna."

And when we're backstage,

Kada smo iza scene, damo im odgovor

we give an answer that maybe makes it seem like that.

koji možda izgleda tako.

Kažemo: "Zaista je sjajno putovati

We say, "It's really amazing to travel, and it's amazing to get to work

i sjajno je raditi sa kreativnim, inspirisanim, strastvenim ljudima."

with creative, inspired, passionate people."

And those things are true, but they're only one half of the story,

Te stvari su istinite, ali čine samo pola priče

because the thing that we never say on camera,

jer ono što nikad ne kažemo pred kamerom,

that I have never said on camera, is,

što ja nikad nisam rekla pred kamerom,

"I am insecure."

je: "Ja sam nesigurna."

And I'm insecure because I have to think about what I look like every day.

Nesigurna sam jer svakog dana moram da razmišljam

o tome kako izgledam.

Ako se ikada pitate:

And if you ever are wondering,

"If I have thinner thighs and shinier hair, will I be happier?"

"Da imam tanje butine i sjajniju kosu, da li bih bila srećnija?"

you just need to meet a group of models,

samo treba da upoznate nekoliko manekenki

because they have the thinnest thighs, the shiniest hair and the coolest clothes,

jer one imaju najtanje butine i najsjaniju kosu i najlepšu odeću,

and they're the most physically insecure women probably on the planet.

a pripadaju fizički najnesigurnijim ženama na svetu.

When I was writing this talk,

Kada sam pisala ovaj govor bilo mi je teško

I found it very difficult to strike an honest balance,

da napravim iskrenu ravnotežu, jer u jednu ruku,

because on the one hand,

bilo mi je teško da izađem ovde i kažem:

I felt very uncomfortable to come out here and say,

"Look I've received all these benefits from a deck stacked in my favor,"

"Vidite, dobila sam sve ove pogodnosti jer su mi karte bile naklonjene",

i takođe je bilo teško sve to nastaviti sa,

and it also felt really uncomfortable to follow that up with,

"i to me ne čini srećnom."

"and it doesn't always make me happy."

But mostly it was difficult to unpack a legacy of gender and racial oppression

Ali uglavnom je bilo teško odmotati zaveštanje

rodnog i rasnog ugnjetavanja

when I am one of the biggest beneficiaries.

kada sam jedna od najvećih uživalaca.

Ali takođe sam srećna i počastvovana što sam ovde

But I'm also happy and honored to be up here

and I think that it's great that I got to come

i mislim da je sjajno što sam došla

before 10 or 20 or 30 years had passed and I'd had more agency in my career,

pre nego što je prošlo 10, 20 ili 30 godina

i više agencija kroz moju karijeru

because maybe then I wouldn't tell the story of how I got my first job,

jer onda možda ne bih pričala kako sam dobila prvi posao

or maybe I wouldn't tell the story of how I paid for college,

i ne bih pričala kako sam platila fakultet,

which seems so important right now.

što se sada čini veoma bitnim.

If there's a takeaway to this talk,

Ako postoji pouka ovog govora, nadam se da ona glasi

I hope it's that we all feel more comfortable acknowledging

da nam je svima lakše da priznamo

the power of image in our perceived successes

moć izgleda u našim opaženim uspesima

and our perceived failures.

i našim opaženim porazima.

Thank you.

Hvala vam. (Aplauz)

(Applause)