Looks aren't everything. Believe me, I'm a model. | Cameron Russell | TED

Translator: Joseph Geni Reviewer: Morton Bast

Translator: Raimonds Jaks Reviewer: Kristaps Kadiķis

Hi. My name is Cameron Russell,

Sveiki! Mani sauc Kamerona Rasela,

and for the last little while, I've been a model.

un nu jau kādu laiciņu esmu strādājusi par modeli.

Actually, for 10 years.

Patiesībā, 10 gadus.

And I feel like

Man ir sajūta,

there's an uncomfortable tension in the room right now

ka telpā pašlaik ir neērts saspīlējums,

because I should not have worn this dress.

jo man nevajadzēja vilkt šo kleitu.

(Laughter)

(Smiekli)

So luckily, I brought an outfit change.

Par laimi, man ir, ko pārģēbt.

This is the first outfit change on the TED stage,

Šī ir pirmā pārģērbšanās uz TED skatuves,

so you guys are pretty lucky to witness it, I think.

tā kā jums laikam ir laimējies to pieredzēt.

If some of the women were really horrified when I came out,

Ja sievietes bija šausmās, kad es uznācu,

you don't have to tell me now, but I'll find out later on Twitter.

jums tas nav man jāsaka tagad, es to uzzināšu vēlāk Tviterī.

(Laughter)

(Smiekli)

I'd also note that I'm quite privileged

Es gribu arī minēt, ka man ir priekšrocība

to be able to transform what you think of me

mainīt jūsu viedokli par mani

in a very brief 10 seconds.

vien 10 sekunžu laikā.

Not everybody gets to do that.

Ne katram tas ir dots.

These heels are very uncomfortable, so good thing I wasn't going to wear them.

Šie papēži ir ļoti neērti. Labi vien ir, ka man tie vairs nav jāvelk.

The worst part is putting this sweater over my head,

Grūtākais ir pārvilkt šo džemperi pāri galvai,

because that's when you'll all laugh at me,

jo tajā brīdī jūs par mani smiesieties,

so don't do anything while it's over my head.

tāpēc nedariet neko, kamēr es to velku.

All right.

Kārtībā.

So, why did I do that?

Kāpēc tad es to darīju?

That was awkward.

Tas bija neveikli.

(Laughter)

(Smiekli)

Well --

Njā –

(Laughter)

(Smiekli)

Hopefully not as awkward as that picture.

Cerams ne tik neveikli kā šajā attēlā.

Image is powerful,

Tēlam ir spēks,

but also, image is superficial.

bet tēls ir arī virspusīgs.

I just totally transformed what you thought of me, in six seconds.

Es tikko sešās sekundēs pilnībā mainīju jūsu domas par mani.

And in this picture,

Un šajā attēlā,

I had actually never had a boyfriend in real life.

man dzīvē patiesībā nekad nav bijis puiša.

I was totally uncomfortable,

Es jutos ļoti neveikli,

and the photographer was telling me to arch my back

un fotogrāfs man teica, lai es izliecu muguru

and put my hand in that guy's hair.

un iebraucu rokas tā puiša matos.

And of course, barring surgery,

Un, protams, ādas uzlabošanas ķirurģija,

or the fake tan that I got two days ago for work,

vai neīstais iedegums, ko pirms divām dienām

ieguvu darba vajadzībām,

there's very little that we can do to transform how we look,

ir ļoti maz, ko mēs spējam izdarīt savas ārienes izmainīšanai,

and how we look, though it is superficial and immutable,

un mūsu izskatam, kaut arī tas ir virspusējs un nemaināms,

has a huge impact on our lives.

ir milzīga ietekme uz mūsu dzīvi.

So today, for me, being fearless means being honest.

Tāpēc man šodien būt bezbailīgai nozīmē būt atklātai.

And I am on this stage because I am a model.

Es uz šīs skatuves uzstājos tādēļ, ka esmu modele.

I am on this stage because I am a pretty, white woman,

Es uz šīs skatuves uzstājos tādēļ, ka esmu smuka, gaišādaina sieviete,

and in my industry, we call that a sexy girl.

un manā nozarē mēs to saucam par seksīgu meiteni.

I'm going to answer the questions that people always ask me,

Es atbildēšu uz jautājumiem, ko ļaudis man vienmēr uzdod,

but with an honest twist.

bet ar godīguma pieskaņu.

So the first question is, how do you become a model?

Pirmais jautājums ir, kā es kļuvu par modeli.

I always just say, "Oh, I was scouted,"

Es vienmēr atbildu: „Mani atrada,”

but that means nothing.

bet tas neko nenozīmē.

The real way that I became a model

Patiesais veids, kā es kļuvu par modeli,

is I won a genetic lottery, and I am the recipient of a legacy,

ir laimējot ģenētiskajā loterijā, un saņemot mantojumu.

and maybe you're wondering what is a legacy.

Varbūt jūs jautāsiet, kas bija mantojumā.

Well, for the past few centuries

Pēdējos gadu simteņos

we have defined beauty not just as health and youth

mēs esam noteikuši skaistumu ne vien kā veselību, jaunību

and symmetry that we're biologically programmed to admire,

un simetriju, ko mēs esam bioloģiski ieprogrammēti apbrīnot,

but also as tall, slender figures,

bet arī garu, slaidu augumu,

and femininity and white skin.

sievišķību un gaišu ādu.

And this is a legacy that was built for me,

Šis mantojums ir kā radīts man,

and it's a legacy that I've been cashing out on.

un no šī mantojuma es pārtieku.

And I know there are people in the audience

Es zinu, ka auditorijā ir cilvēki,

who are skeptical at this point,

kas šobrīd kļūst skeptiski,

and maybe there are some fashionistas who are like,

un varbūt šeit ir kādi modes zinātāji, kas teiks:

"Wait. Naomi. Tyra. Joan Smalls. Liu Wen."

„Pagaidiet. Naomi. Taira. Džoana Smolsa. Liu Vena.”

And first, I commend you on your model knowledge. Very impressive.

Vispirms, es jūs uzslavēju par modeļu zināšanām. Tas ir atzīstami.

(Laughter)

(Smiekli)

But unfortunately, I have to inform you that in 2007,

Bet, diemžēl, man jums jāsaka, ka 2007. gadā

a very inspired NYU Ph.D. student

kāds ļoti aizrautīgs Ņujorkas Universitātes doktorantūras students

counted all the models on the runway, every single one that was hired,

saskaitīja visas modeles modes skatēs, pilnīgi visas, kas bija noalgotas,

and of the 677 models that were hired,

un no 677 modelēm

only 27, or less than four percent, were non-white.

tikai 27 jeb mazāk nekā četri procenti, nebija gaišādainas.

The next question people always ask is,

Nākamais jautājums, ko cilvēki vaicā, ir:

"Can I be a model when I grow up?"

„Vai es varu kļūt par modeli, kad izaugšu?”

And the first answer is, "I don't know, they don't put me in charge of that."

Un pirmā atbilde ir: „Es nezinu, to nenosaku es.”

But the second answer,

Bet otrā atbilde,

and what I really want to say to these little girls is,

tas, ko es tiešām gribu pateikt šīm mazajām meitenēm, ir:

"Why? You know? You can be anything.

„Kāpēc? Tu vari kļūt par jebko.

You could be the President of the United States,

Tu vari kļūt par ASV prezidenti

or the inventor of the next Internet,

vai nākamā interneta izgudrotāju,

or a ninja cardiothoracic surgeon poet,

vai nindzju sirds ķirurģijas dzejnieci,

which would be awesome, because you'd be the first one."

kas būtu forši, jo tu tāda būtu pirmā.”

(Laughter)

(Smiekli)

If, after this amazing list, they still are like,

Ja pēc visa šī lieliskā saraksta, viņas vēl arvien saka:

"No, no, Cameron, I want to be a model,"

„Nē, nē, Kameron, es gribu kļūt par modeli,"

well, then I say, "Be my boss."

tad es saku: „Uz priekšu.”

Because I'm not in charge of anything,

Jo es ne par ko neatbildu,

and you could be the editor in chief of American Vogue

un tu vari kļūt par galveno redaktori žurnālā American Vogue

or the CEO of H&M, or the next Steven Meisel.

vai izpilddirektori H&M, vai nākamo Stīvenu Maiselu.

Saying that you want to be a model when you grow up

Teikt, ka gribu kļūt par modeli,

is akin to saying that you want to win the Powerball when you grow up.

ir līdzīgi kā teikt, ka gribu uzvarēt „Superbingo”.

It's out of your control, and it's awesome,

To nevar ietekmēt, un tas ir lieliski,

and it's not a career path.

bet tas nav karjeras plāns.

I will demonstrate for you now 10 years of accumulated model knowledge,

Es jums tūlīt parādīšu 10 gados uzkrāto modeles pieredzi,

because unlike cardiothoracic surgeons,

jo atšķirībā no sirds ķirurga pieredzes,

it can just be distilled right now.

to var izdarīt visai ātri.

So, if the photographer is right there,

Tātad, ja fotogrāfs ir šeit,

the light is right there, like a nice HMI,

gaisma ir tur, tāda kā tas smukais monitors,

and the client says, "We want a walking shot,"

un klients saka: „Mēs gribam vienu kadru gaitā”.

this leg goes first, nice and long, this arm goes back, this arm goes forward,

Ši kāja iet pa priekšu, skaisti izstiepta, šī roka iet atpakaļ, šī iet uz priekšu,

the head is at three quarters, and you just go back and forth,

galva par trīs ceturtdaļām pagriezta, un jūs lēkājat uz priekšu un atpakaļ,

just do that, and then you look back at your imaginary friends,

un atskatāties uz saviem iedomātajiem draugiem,

300, 400, 500 times.

(Laughter)

300, 400, 500 reizes.

(Smiekli)

It will look something like this.

Tas izskatīsies kaut kā tamlīdzīgi.

(Laughter)

(Smiekli)

Hopefully less awkward than that one in the middle.

Cerams mazāk neveikli kā tā vidējā.

That was -- I don't know what happened there.

Nezinu, kas tur notika.

Unfortunately, after you've gone to school,

Diemžēl, pēc skolas pabeigšanas,

and you have a résumé and you've done a few jobs,

CV sastādīšanas, un pāris darbiem,

you can't say anything anymore,

vairs nevarat teikt neko,

so if you say you want to be the President of the United States,

ja teiksiet, ka gribat būt ASV prezidente,

but your résumé reads, "Underwear Model: 10 years,"

bet CV rakstīts: „Apakšveļas modele, 10 gadi,”

people give you a funny look.

ļaudis uz jums skatīsies dīvaini.

The next question is, "Do they retouch all the photos?"

Nākamais jautājums ir: „Vai fotogrāfijas tiek ar datoru uzlabotas?”

And yeah, they pretty much retouch all the photos,

Un jā, gandrīz visas fotogrāfijas ir uzlabotas,

but that is only a small component of what's happening.

bet tā ir tikai maza daļa no tā, kas notiek.

This picture is the very first picture that I ever took,

Šī ir pati pirmā mana fotogrāfija,

and it's also the very first time that I had worn a bikini,

un toreiz es arī pirmo reizi uzvilku bikini,

and I didn't even have my period yet.

un man pat nebija sākušās mēnešreizes.

I know we're getting personal, but I was a young girl.

Es saprotu, ka saku pārāk personīgas lietas, bet es biju jauna meitene.

This is what I looked like with my grandma just a few months earlier.

Šādi es izskatījos kopā ar savu vecmāmiņu vien pirms dažiem mēnešiem.

Here's me on the same day as this shoot.

Šī esmu es tajā pašā dienā, kad uzņēma šo fotogrāfiju.

My friend got to come.

Here's me at a slumber party a few days before I shot French Vogue.

Man līdzi atbrauca draudzene.

Šī esmu es meiteņu pidžamu ballītē dažas dienas pirms foto franču Vogue.

Here's me on the soccer team and in V Magazine.

Šī esmu es futbola komandā un V Magazine.

And here's me today.

Un šī esmu es šodien.

And I hope what you're seeing

Es ceru, ka redzat,

is that these pictures are not pictures of me.

ka šīs fotogrāfijas neesmu es.

They are constructions,

Tie ir veidojumi,

and they are constructions by a group of professionals,

veidojumi, ko veidojuši profesionāļu grupa,

by hairstylists and makeup artists and photographers and stylists

frizieri, grima mākslinieki, fotogrāfi, stilisti

and all of their assistants and pre-production and post-production,

un visi viņu asistenti, visa pirmapstrāde un pēcapstrāde,

and they build this.

un viņi to izveido.

That's not me.

Tā neesmu es.

Okay, so the next question people always ask me is,

Nākamais jautājums, ko cilvēki man vaicā, ir:

"Do you get free stuff?"

„Vai tu par velti dabū mantas?”

(Laughter)

(Smiekli)

I do have too many 8-inch heels which I never get to wear,

Man tiešām ir pārāk daudz kurpju ar 20 cm augstiem papēžiem, ko nekad nevelku,

except for earlier,

izņemot šodienu,

but the free stuff that I get is the free stuff that I get in real life,

bet lietas par velti es iegūstu sadzīvē,

and that's what we don't like to talk about.

un tās mums nepatīk pieminēt.

I grew up in Cambridge,

Es uzaugu Kembridžā,

and one time I went into a store and I forgot my money

un vienreiz es iegāju veikalā un biju aizmirsusi naudu

and they gave me the dress for free.

un man atdeva kleitu par velti.

When I was a teenager, I was driving with my friend

Pusaudža gados, vienreiz braucu mašīnā kopā ar draudzeni,

who was an awful driver and she ran a red and of course,

kura bija briesmīga autovadītāja, viņa šķērsoja pie sarkanā, un, protams,

we got pulled over,

and all it took was a "Sorry, officer," and we were on our way.

mūs apstādināja,

un man vajadzēja tikai: „Piedodiet, policista kungs,” un mēs bijām brīvas.

And I got these free things because of how I look,

Es šīs lietas par velti saņemu sava izskata

not who I am, and there are people paying a cost

nevis personības dēļ, un ir cilvēki,

kas cieš sava izskata, nevis personības dēļ.

for how they look and not who they are.

I live in New York, and last year,

Es dzīvoju Ņujorkā, un pagājušogad,

of the 140,000 teenagers that were stopped and frisked,

no 140 000 pusaudžiem, kurus apturēja un pārmeklēja policija,

86% of them were black and Latino, and most of them were young men.

86% bija melnādainie vai Latīņamerikas izcelsmes, un lielākoties jauni vīrieši.

And there are only 177,000 young black and Latino men in New York,

Ņujorkā ir tikai 177 000 melnādainie un Latīņamerikas izcelsmes jauniešu,

so for them, it's not a question of, "Will I get stopped?"

tātad viņi sev neuzdod jautājumu: „Vai mani apturēs?”,

but "How many times will I get stopped? When will I get stopped?"

bet gan „Cik reizes mani apturēs? Kad mani apturēs?”

When I was researching this talk,

Kad es gatavojos šai runai,

I found out that of the 13-year-old girls in the United States,

es atklāju, ka 53 procentiem 13-gadīgo Amerikas meiteņu

53% don't like their bodies,

nepatīk savi ķermeņi,

and that number goes to 78% by the time that they're 17.

un šis skaitlis pieaug līdz 78%, kad viņas sasniedz 17 gadu vecumu.

So, the last question people ask me is,

Pēdējais jautājums, ko man vaicā, ir:

"What is it like to be a model?"

„Kā ir būt modelei?”

And I think the answer that they're looking for is,

Manuprāt, atbilde, ko viņi sagaida ir:

"If you are a little bit skinnier and you have shinier hair,

„Ja esi mazliet tievāka un tev ir spīdīgāki mati,

you will be so happy and fabulous."

tu būsi laimīga, un viss būs brīnišķīgi.”

And when we're backstage,

Esot aizkulisēs,

we give an answer that maybe makes it seem like that.

mūsu atbilde varētu tā arī izklausīties.

We say, "It's really amazing to travel, and it's amazing to get to work

Mēs sakām: „Ir brīnišķīgi ceļot, un ir brīnišķīgi strādāt

with creative, inspired, passionate people."

kopā ar radošiem, iedvesmas pilniem, kaislīgiem cilvēkiem.”

And those things are true, but they're only one half of the story,

Un tas tā arī ir, bet tā ir tikai puse no stāsta,

because the thing that we never say on camera,

jo tas, ko mēs nekad nesakām kameras priekšā,

that I have never said on camera, is,

ko es nekad neesmu teikusi kameras priekšā, ir:

"I am insecure."

„Es jūtos nedroši.”

And I'm insecure because I have to think about what I look like every day.

Es jūtos nedroši, jo man katru dienu jādomā par savu izskatu.

And if you ever are wondering,

Ja kādreiz iedomājaties:

"If I have thinner thighs and shinier hair, will I be happier?"

„Ja man būtu tievākas ciskas un spīdīgāki mati, vai es būtu laimīgāka?”

you just need to meet a group of models,

jums tikai jāsatiek modeļu grupa,

because they have the thinnest thighs, the shiniest hair and the coolest clothes,

jo viņām ir vistievākās ciskas, visspīdīgākie mati un visforšākās drēbes,

and they're the most physically insecure women probably on the planet.

un viņas ir, iespējams, fiziski visnedrošākās sievietes pasaulē.

When I was writing this talk,

Kad es rakstīju šo runu,

I found it very difficult to strike an honest balance,

man bija ļoti grūti atrast godīgu vidusceļu,

because on the one hand,

jo no vienas puses,

I felt very uncomfortable to come out here and say,

es jutos ļoti neērti, iznākt un teikt:

"Look I've received all these benefits from a deck stacked in my favor,"

„Paskat, esmu saņēmusi visus šos labumus no man sniegtajām priekšrocībām,”

and it also felt really uncomfortable to follow that up with,

un es jutos ļoti neērti pēc tam teikt:

"and it doesn't always make me happy."

„un tas mani ne vienmēr dara laimīgu.”

But mostly it was difficult to unpack a legacy of gender and racial oppression

Bet visgrūtāk bija atmaskot dzimuma un rasu apspiešanas mantojumu,

when I am one of the biggest beneficiaries.

ja es esmu viena no vislielākajām ieguvējām.

But I'm also happy and honored to be up here

Bet es arī priecājos un jūtos pagodināta būt šeit,

and I think that it's great that I got to come

un man šķiet lieliski, ka mani uzaicināja

before 10 or 20 or 30 years had passed and I'd had more agency in my career,

pirms ir pagājuši 10 vai 20 vai 30 gadi, un manā karjerā būtu vairāk aģentūru,

because maybe then I wouldn't tell the story of how I got my first job,

jo varbūt tad es nestāsītu, kā es ieguvu savu pirmo darbu,

or maybe I wouldn't tell the story of how I paid for college,

vai varbūt es nestāstītu, kā samaksāju par augstskolu,

which seems so important right now.

kas šobrīd šķiet tik svarīgi.

If there's a takeaway to this talk,

Ja ir kaut kas, ko paņemt no šīs runas,

I hope it's that we all feel more comfortable acknowledging

es ceru, tas ir, ka mēs visi varētu labāk apzināties

the power of image in our perceived successes

tēla spēku tajā, kā uztveram savus panākumus

and our perceived failures.

un kā uztveram savas neveiksmes.

Thank you.

Paldies.

(Applause)

(Aplausi)