Looks aren't everything. Believe me, I'm a model. | Cameron Russell | TED

Translator: Joseph Geni Reviewer: Morton Bast

Prevoditelj: Marinela Zagorscak Recezent: Ivan Stamenković

Hi. My name is Cameron Russell,

Zdravo! Moje ime je Cameron Russell,

and for the last little while, I've been a model.

i u zadnje neko vrijeme

sam model.

Actually, for 10 years.

Zapravo, 10 godina.

And I feel like

I osjećam neugodnu napetost

there's an uncomfortable tension in the room right now

ovdje u prostoriji

because I should not have worn this dress.

zato što nisam trebala obući ovu haljinu. (Smijeh)

(Laughter)

Srećom, donijela sam rezervnu odjeću.

So luckily, I brought an outfit change.

This is the first outfit change on the TED stage,

Ovo je prvo presvlačenje na TED pozornici,

so you guys are pretty lucky to witness it, I think.

pa smatram da imate sreće biti svjedoci tome.

If some of the women were really horrified when I came out,

Ako su neke žene bile izuzetno užasnute kada sam izašla,

you don't have to tell me now, but I'll find out later on Twitter.

ne morate mi sada reći, saznat ću kasnije na Twitteru.

(Smijeh)

(Laughter)

I'd also note that I'm quite privileged

Istaknula bih da imam privilegiju

to be able to transform what you think of me

promijeniti ono što mislite o meni

in a very brief 10 seconds.

u vrlo kratkih 10 sekundi.

Not everybody gets to do that.

Ne dobije svatko priliku za to.

These heels are very uncomfortable, so good thing I wasn't going to wear them.

Ove cipele su vrlo neudobne,

dobro da sam odlučila ne nositi ih.

The worst part is putting this sweater over my head,

Najgora stvar je oblačenje pulovera,

jer ćete mi se tada smijati,

because that's when you'll all laugh at me,

pa nemojte ništa raditi dok mi je preko glave.

so don't do anything while it's over my head.

U redu.

All right.

Zašto sam to napravila?

So, why did I do that?

That was awkward.

Bilo je čudno.

(Laughter)

Dakle,

Well --

(Laughter)

Hopefully not as awkward as that picture.

nadam se, ne toliko čudno kao ova slika.

Image is powerful,

Slika je moćna,

but also, image is superficial.

ali je i površna.

I just totally transformed what you thought of me, in six seconds.

Upravo sam promijenila što ste mislili o meni u 6 sekundi.

And in this picture,

A na ovoj slici,

I had actually never had a boyfriend in real life.

nisam zapravo nikad u životu imala dečka.

I was totally uncomfortable,

Bilo mi je zaista neugodno, i fotograf mi je ponavljao

and the photographer was telling me to arch my back

da svinem leđa i stavim ruku

and put my hand in that guy's hair.

u kosu ovog dečka.

And of course, barring surgery,

I naravno, osim operacije,

or the fake tan that I got two days ago for work,

ili umjetnog tamnjenja zbog posla od prije dva dana,

there's very little that we can do to transform how we look,

jako malo možemo učiniti kako bismo promijenili vlastiti izgled,

and how we look, though it is superficial and immutable,

a kako izgledamo, iako je površno i nepromijenjivo,

has a huge impact on our lives.

uvelike utječe na naš život.

So today, for me, being fearless means being honest.

Tako danas, za mene, biti neustrašiva znači biti iskrena.

And I am on this stage because I am a model.

Nalazim se na ovoj pozornici zato što sam model.

I am on this stage because I am a pretty, white woman,

Nalazim se na ovoj pozornici zato što sam lijepa, bjelkinja,

and in my industry, we call that a sexy girl.

a u mojoj industriji to zovemo seksi curom.

I'm going to answer the questions that people always ask me,

I odgovorit ću vam na pitanja koja meni ljudi uvijek postavljaju,

ali s potpunom iskrenošću.

but with an honest twist.

So the first question is, how do you become a model?

Prvo pitanje jest: kako postati model?

I always just say, "Oh, I was scouted,"

I ja uvijek kažem: " Pronašli su me", ali to ništa ne znači.

but that means nothing.

The real way that I became a model

Pravi razlog što sam postala model je taj

is I won a genetic lottery, and I am the recipient of a legacy,

što sam osvojila na lutriji u genetici, i ja sam nasljednica,

and maybe you're wondering what is a legacy.

a možda se pitate što je nasljedstvo.

Well, for the past few centuries

Dakle, unazad nekoliko stoljeća

we have defined beauty not just as health and youth

definiramo ljepotu ne samo kao zdravlje i mladost

and symmetry that we're biologically programmed to admire,

i simetriju kojoj smo biološki predodređeni da se divimo,

but also as tall, slender figures,

nego i kao visoke, vitke figure,

and femininity and white skin.

ženstvenost i bijelu kožu.

And this is a legacy that was built for me,

I to je nasljedstvo bilo predodređeno za mene,

i na tom nasljedstvu zarađujem.

and it's a legacy that I've been cashing out on.

And I know there are people in the audience

Znam da su ovdje ljudi u publici

who are skeptical at this point,

u ovom trenu skeptični,

and maybe there are some fashionistas who are like,

i možda je među vama nekoliko modnih stručnjaka, koji će reći:

"Wait. Naomi. Tyra. Joan Smalls. Liu Wen."

"Čekaj. Naomi. Tyra. Joan Smalls. Liu Wen."

And first, I commend you on your model knowledge. Very impressive.

Prvo, čestitke na modnom znanju. Vrlo impresivno.

(Laughter)

(Smijeh)

But unfortunately, I have to inform you that in 2007,

Ali, nažalost, moram vas obavijestiti da je 2007.

a very inspired NYU Ph.D. student

inspirirani doktorant NYU-a izbrojao

counted all the models on the runway, every single one that was hired,

sve modele na pisti, svaku koja je bila angažirana,

and of the 677 models that were hired,

i od 677 angažiranih modela,

only 27, or less than four percent, were non-white.

samo 27, ili manje od 4 posto, su bile ne-bjelkinje.

The next question people always ask is,

Sljedeće pitanje koje me ljudi uvijek pitaju jest:

"Can I be a model when I grow up?"

"Mogu li postati model kad odrastem?"

And the first answer is, "I don't know, they don't put me in charge of that."

Prvi odgovor jest: "Ne znam, nisam odgovorna za to."

Ali drugi odgovor, i ono što zapravo želim reći tim djevojčicama jest: "Zašto?

But the second answer,

and what I really want to say to these little girls is,

"Why? You know? You can be anything.

Znate? Možeš biti što poželiš.

You could be the President of the United States,

Možeš biti predsjednica SAD-a,

or the inventor of the next Internet,

ili izumitelj sljedećeg Interneta,

ili nindža kardio-torakalni kirurg pjesnik,

or a ninja cardiothoracic surgeon poet,

which would be awesome, because you'd be the first one."

što bi bilo fenomenalno, jer bi bila prva."

(Laughter)

(Smijeh)

If, after this amazing list, they still are like,

Ako su, nakon ovog nevjerojatnog popisa, i dalje kao:

"No, no, Cameron, I want to be a model,"

"Ne, Cameron, želim biti model",

onda im kažem, "Budi mi šef".

well, then I say, "Be my boss."

Because I'm not in charge of anything,

Zato što ja nisam glavna,

a ti bi mogla biti urednica američkog Voguea

and you could be the editor in chief of American Vogue

ili glavna izvršna direktorica H&M-a, ili sljedeći Steven Meisel.

or the CEO of H&M, or the next Steven Meisel.

Saying that you want to be a model when you grow up

Kad kažeš da želiš biti model kad odrasteš

is akin to saying that you want to win the Powerball when you grow up.

je kao da kažeš da želiš osvojiti Powerball kad odrasteš.

To ne možeš kontrolirati, i to je predivno,

It's out of your control, and it's awesome,

and it's not a career path.

ali nije karijera.

I will demonstrate for you now 10 years of accumulated model knowledge,

Sada ću vam demonstrirati znanje modela prikupljeno u posljednjih 10 godina,

because unlike cardiothoracic surgeons,

koje, za razliku od kardio kirurga,

it can just be distilled right now.

se može prenijeti u -- ovaj trenutak.

So, if the photographer is right there,

Ako se fotograf nalazi tamo,

the light is right there, like a nice HMI,

a svjetla su ondje,

and the client says, "We want a walking shot,"

i klijent kaže: "Želimo te uslikati u hodu",

onda ova noga ide prva, lijepo i dugo, ova ruka ide iza, ova naprijed,

this leg goes first, nice and long, this arm goes back, this arm goes forward,

glava je malo zakrenuta, a ti ideš naprijed-nazad,

the head is at three quarters, and you just go back and forth,

tako, i gledaš prema svojim zamišljenim prijateljima,

just do that, and then you look back at your imaginary friends,

300, 400, 500 puta. (Smijeh)

300, 400, 500 times.

(Laughter)

It will look something like this.

Izgleda nešto poput ovoga. (Smijeh)

(Laughter)

Hopefully less awkward than that one in the middle.

Možda manje neobično nego ova u sredini.

That was -- I don't know what happened there.

To je, ne znam što se tu dogodilo.

Unfortunately, after you've gone to school,

Nažalost, nakon škole,

and you have a résumé and you've done a few jobs,

imaš životopis, neke poslove,

i ne možeš više ništa reći.

you can't say anything anymore,

Ako kažeš da želiš biti predsjednik SAD-a,

so if you say you want to be the President of the United States,

a u životopisu piše: "Model za donje rublje: 10 godina",

but your résumé reads, "Underwear Model: 10 years,"

ljudi te čudno gledaju.

people give you a funny look.

Sljedeće što me ljudi uvijek pitaju: "Obrade li sve fotografije?"

The next question is, "Do they retouch all the photos?"

And yeah, they pretty much retouch all the photos,

Da, retuširaju gotovo sve fotke,

ali to je samo mali dio svega što se događa.

but that is only a small component of what's happening.

Ovo je prva slika koju sam napravila,

This picture is the very first picture that I ever took,

i to je prvi puta da sam imala obučeni kupaći kostim,

and it's also the very first time that I had worn a bikini,

and I didn't even have my period yet.

a nisam još imala ni mjesečnicu.

I know we're getting personal, but I was a young girl.

Znam da je ovo osobno,

ali, bila sam mlada djevojka.

This is what I looked like with my grandma just a few months earlier.

Ovako sam izgledala nekoliko mjeseci prije sa svojom bakom.

Ovo sam ja tog istog dana kada je bilo snimanje.

Here's me on the same day as this shoot.

My friend got to come.

Prijateljica je išla sa mnom.

Here's me at a slumber party a few days before I shot French Vogue.

Ovo sam ja na pidžama partyu nekoliko dana prije snimanja za francuski Vogue.

Here's me on the soccer team and in V Magazine.

Ovo sam ja u nogometnom timu i V Magazineu.

And here's me today.

A ovo sam ja danas.

And I hope what you're seeing

Nadam se da vidite

is that these pictures are not pictures of me.

da te fotografije nisu fotografije mene.

They are constructions,

To je proizvod,

and they are constructions by a group of professionals,

proizvod grupe profesionalca,

by hairstylists and makeup artists and photographers and stylists

frizera i šminkera i fotografa i stilista

and all of their assistants and pre-production and post-production,

i svih njihovih pomoćnika, predprodukcije i postprodukcije,

oni su to sagradili. To nisam ja.

and they build this.

That's not me.

Okay, so the next question people always ask me is,

Sljedeće pitanje koje me ljudi uvijek pitaju:

"Dobivaš li besplatne stvari?"

"Do you get free stuff?"

(Laughter)

I do have too many 8-inch heels which I never get to wear,

Imam previše cipela na petu od 20 centimetara koje nikada ne nosim,

except for earlier,

osim one od maloprije,

but the free stuff that I get is the free stuff that I get in real life,

ali besplatne stvari koje dobijem

su stvari koje dobijem u stvarnom životu, a to je ono o čemu ne želimo pričati.

and that's what we don't like to talk about.

Odrasla sam u Cambridge-u,

I grew up in Cambridge,

and one time I went into a store and I forgot my money

i kad sam jednom otišla u trgovinu, zaboravila sam uzeti novac sa sobom

and they gave me the dress for free.

i dali su mu haljinu besplatno.

When I was a teenager, I was driving with my friend

Kada sam bila tinejdžer, vozila sam se s prijateljicom

who was an awful driver and she ran a red and of course,

koja je bila loš vozač i prošla je kroz crveno.

Policija nas je zaustavila

we got pulled over,

and all it took was a "Sorry, officer," and we were on our way.

i sve što je bilo potrebno jest: "Oprostite policajče",

i mogle smo nastaviti dalje.

And I got these free things because of how I look,

Sve ove besplatne stvari dobila sam zbog izgleda,

not who I am, and there are people paying a cost

ne zbog toga toga što sam, a postoje ljudi koji plaćaju cijenu

for how they look and not who they are.

zbog toga kako izgledaju, a ne zbog toga kakvi s.

I live in New York, and last year,

Živim u New Yorku, i prošle godine,

of the 140,000 teenagers that were stopped and frisked,

od 140 000 tinejdžera koji su bili zaustavljeni i pretreseni,

86% of them were black and Latino, and most of them were young men.

86 posto njih bili su crnačkog i latino podrijetla,

te su većina bili mladi muškarci.

And there are only 177,000 young black and Latino men in New York,

A u New Yorku ih je samo 177 000

so for them, it's not a question of, "Will I get stopped?"

pa za njih nije upitno: "Hoće li me zaustaviti?",

but "How many times will I get stopped? When will I get stopped?"

nego: "Koliko puta će me zaustaviti? Kada će me zaustaviti?"

When I was researching this talk,

Kada sam istraživala za ovaj govor,

saznala sam da trinaestogodišnje djevojčice u SAD-u,

I found out that of the 13-year-old girls in the United States,

53% don't like their bodies,

53 posto njih ne vole svoje tijelo,

and that number goes to 78% by the time that they're 17.

i taj se broj penje na 78 posto kada dođu u dob od 17 godina.

I posljednje pitanje koje me ljudi pitaju:

So, the last question people ask me is,

"What is it like to be a model?"

"Kako je to biti model?"

And I think the answer that they're looking for is,

Mislim da je odgovor koji traže ovaj:

"If you are a little bit skinnier and you have shinier hair,

Da si barem malo mršavija i imaš malo sjajniju kosu,

you will be so happy and fabulous."

bila bi tako sretna i nevjerojatna."

And when we're backstage,

I kada smo u backstageu dajemo odgovor

we give an answer that maybe makes it seem like that.

koji možda zvuči da je tako.

Kažemo: "Zaista je divno putovati,

We say, "It's really amazing to travel, and it's amazing to get to work

i uzbudljivo je raditi s kreativnim, nadahnjujućim i strastvenim ljudima."

with creative, inspired, passionate people."

And those things are true, but they're only one half of the story,

Sve je to istina, ali to je samo dio priče,

because the thing that we never say on camera,

ono što nikad ne kažemo ispred kamera,

that I have never said on camera, is,

što ja nikada nisam rekla pred kamerama,

"I am insecure."

jest: "Ja sam nesigurna."

And I'm insecure because I have to think about what I look like every day.

A nesigurna sam zato što moram razmišljati

kako izgledam svaki dan.

I ako se ikada pitate:

And if you ever are wondering,

"If I have thinner thighs and shinier hair, will I be happier?"

"Da imam mršavije noge i sjaniju kosu, bih li bila sretnija?"

you just need to meet a group of models,

samo morate upoznati skupinu modela,

because they have the thinnest thighs, the shiniest hair and the coolest clothes,

jer oni imaju najmršavije noge i najsjaniju kosu i odličnu odjeću,

a najvjerojatnije su psihički najnesigurnije osobe na svijetu.

and they're the most physically insecure women probably on the planet.

When I was writing this talk,

Kada sam pisala ovaj govor bilo mi je jako teško

I found it very difficult to strike an honest balance,

biti iskrena, jer, s jedne strane,

because on the one hand,

osjećala sam se veoma nelagodno doći ovdje i reći:

I felt very uncomfortable to come out here and say,

"Look I've received all these benefits from a deck stacked in my favor,"

"Gledajte, primila sam sve ove povlastice jer su se karte posložile u moju korist",

i bilo mi je neugodno nastaviti ovako:

and it also felt really uncomfortable to follow that up with,

"i to me ne usrećuje uvijek".

"and it doesn't always make me happy."

But mostly it was difficult to unpack a legacy of gender and racial oppression

Ali najteže mi je bilo raspakirati nasljeđe

spolne i rasne potlačenosti

when I am one of the biggest beneficiaries.

kada sam ja jedna od glavnih korisnika.

Također sam sretna i počašćena što sam ovdje

But I'm also happy and honored to be up here

and I think that it's great that I got to come

i smatram da je sjajno što sam došla

before 10 or 20 or 30 years had passed and I'd had more agency in my career,

prije nego što je prošlo 10, 20 ili 30 godina kada bih imala još više agencija u karijeri,

because maybe then I wouldn't tell the story of how I got my first job,

jer, možda tada ne bih pričala o svom prvom poslu,

or maybe I wouldn't tell the story of how I paid for college,

ili kako sam plaćala školovanje,

which seems so important right now.

što mi se sada čini veoma važnim.

If there's a takeaway to this talk,

Ako ima poanta u ovom govoru, nadam se da je to

I hope it's that we all feel more comfortable acknowledging

da se svatko od nas osjeća ugodnije priznajući

the power of image in our perceived successes

snagu slike u našim zapaženim uspjesima

and our perceived failures.

i našim zapaženim neuspjesima.

Thank you.

Hvala. (Pljesak)

(Applause)