Looks aren't everything. Believe me, I'm a model. | Cameron Russell | TED

Translator: Joseph Geni Reviewer: Morton Bast

Translator: Pia Pirc Žagar Reviewer: Nika Kotnik

Hi. My name is Cameron Russell,

Živjo. Moje ime je Cameron Russell

and for the last little while, I've been a model.

in zadnje čase se ukvarjam z manekenstvom.

Actually, for 10 years.

Pravzaprav zadnjih 10 let.

And I feel like

In občutek imam,

there's an uncomfortable tension in the room right now

da je ta trenutek v sobi neprijetna napetost,

because I should not have worn this dress.

ker ne bi smela obleči te obleke.

(Laughter)

(Smeh)

K sreči sem prinesla obleko za preobleči.

So luckily, I brought an outfit change.

This is the first outfit change on the TED stage,

To je prvo preoblačenje na odru TED-a

so you guys are pretty lucky to witness it, I think.

in mislim, da imate srečo, ker ste mu lahko priča.

If some of the women were really horrified when I came out,

Če ste bile nekatere ženske zgrožene, ko sem prišla na oder,

you don't have to tell me now, but I'll find out later on Twitter.

mi ni treba povedati zdaj, ampak bom izvedela na Twitterju.

(Laughter)

(Smeh)

I'd also note that I'm quite privileged

Dodala bi, da sem precej privilegirana,

to be able to transform what you think of me

ker lahko spremenim, kaj si mislite o meni

in a very brief 10 seconds.

v samo 10 sekundah.

Not everybody gets to do that.

Vsi tega ne morejo storiti.

These heels are very uncomfortable, so good thing I wasn't going to wear them.

Te visoke pete so zelo neudobne; še dobro, da jih nisem nameravala nositi.

The worst part is putting this sweater over my head,

Najhujši del je, ko si potegnem pulover čez glavo,

ker se mi boste takrat vsi smejali.

because that's when you'll all laugh at me,

Tako, da ne naredite ničesar, medtem ko ga imam čez glavo.

so don't do anything while it's over my head.

All right.

Dobro.

So, why did I do that?

Torej, zakaj sem to naredila?

That was awkward.

To je bilo nerodno.

(Laughter)

(Smeh)

No --

Well --

(Smeh)

(Laughter)

Hopefully not as awkward as that picture.

Upam, da ne tako nerodno kot tista slika.

Image is powerful,

Videz je vpliven,

vendar je videz tudi površinski.

but also, image is superficial.

I just totally transformed what you thought of me, in six seconds.

Pravkar sem popolnoma spremenila, kaj si mislite o meni, v šestih sekundah.

And in this picture,

In na tej sliki

I had actually never had a boyfriend in real life.

še nikoli nisem imela fanta v resničnem življenju.

I was totally uncomfortable,

Bila sem v grozni zadregi

and the photographer was telling me to arch my back

in fotograf mi je govoril, naj usločim hrbet.

in dam roko tipu v lase.

and put my hand in that guy's hair.

In seveda, z izjemo operacij

And of course, barring surgery,

or the fake tan that I got two days ago for work,

in lažne porjavitve, ki so mi jo naredili dva dni nazaj za službo,

there's very little that we can do to transform how we look,

ne moremo narediti nič kaj dosti, da bi spremenili svoj videz

in naš videz ima, kljub temu da je površinski in nespremenljiv,

and how we look, though it is superficial and immutable,

has a huge impact on our lives.

ogromen vpliv na naše življenje.

So today, for me, being fearless means being honest.

Tako danes zame biti pogumna pomeni biti odkrita.

And I am on this stage because I am a model.

In na tem odru sem, ker sem manekenka.

I am on this stage because I am a pretty, white woman,

Na tem odru sem, ker sem lepa belka

and in my industry, we call that a sexy girl.

in v moji industriji temu rečemo seksi dekle.

Odgovorila bom na vprašanja, ki mi jih ljudje vedno postavljajo,

I'm going to answer the questions that people always ask me,

vendar bom tokrat iskrena.

but with an honest twist.

So the first question is, how do you become a model?

Torej, prvo vprašanje je, kako postaneš manekenka.

Vedno odgovorim samo: "Oh, odkrili so me."

I always just say, "Oh, I was scouted,"

but that means nothing.

Ampak to ne pomeni nič.

The real way that I became a model

V resnici sem postala manekenka,

tako da sem zadela na genetski loteriji in podedovala zapuščino,

is I won a genetic lottery, and I am the recipient of a legacy,

in morda se sprašujete, kakšno zapuščino.

and maybe you're wondering what is a legacy.

Well, for the past few centuries

No, že nekaj stoletij

we have defined beauty not just as health and youth

lepoto definiramo, ne samo kot zdravje in mladost

and symmetry that we're biologically programmed to admire,

in simetrijo, ki jo po naravi občudujemo,

but also as tall, slender figures,

ampak tudi kot visoko, vitko postavo

and femininity and white skin.

in ženstvenost in belo kožo.

In to je zapuščina, ki so jo zgradili zame

And this is a legacy that was built for me,

and it's a legacy that I've been cashing out on.

in zapuščina, ki sem jo dobro vnovčila.

And I know there are people in the audience

In vem, da so med občinstvom ljudje,

who are skeptical at this point,

ki so ta hip skeptični

and maybe there are some fashionistas who are like,

in mogoče je med vami kakšen modni navdušenec, ki si misli:

"Wait. Naomi. Tyra. Joan Smalls. Liu Wen."

"Čakaj. Naomi. Tyra. Joan Smalls. Liu Wen."

And first, I commend you on your model knowledge. Very impressive.

In najprej bi rada pohvalila vaše impresivno poznavanje manekenk.

(Laughter)

(Smeh)

But unfortunately, I have to inform you that in 2007,

Ampak žal vas moram obvestiti, da je leta 2007

a very inspired NYU Ph.D. student

zelo navdahnjen doktorski študent z NYU

counted all the models on the runway, every single one that was hired,

preštel vse manekenke na modni pisti, čisto vsako, ki so jo najeli,

in od 677 manekenk

and of the 677 models that were hired,

only 27, or less than four percent, were non-white.

jih samo 27, manj kot 4%, ni bilo bele rase.

The next question people always ask is,

Naslednje vprašanje, ki mi ga ljudje vedno postavijo je:

"Can I be a model when I grow up?"

"Ali lahko postanem manekenka, ko odrastem?"

And the first answer is, "I don't know, they don't put me in charge of that."

In prvi odgovor je, "Ne vem, jaz ne odločam o tem."

Toda drugi odgovor,

But the second answer,

and what I really want to say to these little girls is,

kar bi res rada rekla tem malim deklicam je:

"Why? You know? You can be anything.

"Zakaj? Veš, lahko postaneš karkoli.

You could be the President of the United States,

Lahko bi bila predsednica ZDA

or the inventor of the next Internet,

ali izumiteljica naslednjega interneta

or a ninja cardiothoracic surgeon poet,

ali nindža pesnica, ki se ukvarja s srčno kirurgijo,

which would be awesome, because you'd be the first one."

kar bi bilo mega, ker bi bila prva na svetu."

(Laughter)

(Smeh)

In če mi po tem čudovitem seznamu še vedno rečejo

If, after this amazing list, they still are like,

"No, no, Cameron, I want to be a model,"

"Ne, ne, Cameron, hočem biti manekenka,"

well, then I say, "Be my boss."

potem rečem, "Bodi moja šefica."

Because I'm not in charge of anything,

Ker jaz ne vodim ničesar

in ti bi lahko bila glavna urednica ameriškega Voguea

and you could be the editor in chief of American Vogue

or the CEO of H&M, or the next Steven Meisel.

ali generalna direktorica H&M, ali naslednji Steven Meisel.

Reči, da bi rada, ko odrasteš, postala manekenka,

Saying that you want to be a model when you grow up

is akin to saying that you want to win the Powerball when you grow up.

je kot bi rekla, da bi rada, ko odrasteš, zadela na loteriji.

Ni odvisno od tebe in super je

It's out of your control, and it's awesome,

and it's not a career path.

in ni kariera.

I will demonstrate for you now 10 years of accumulated model knowledge,

Zdaj vam bom pokazala znanje, ki sem ga nabrala v 10 letih manekenstva.

because unlike cardiothoracic surgeons,

V nasprotju s srčnim kriurgom

it can just be distilled right now.

svoje znanje zlahka povzamem.

So, if the photographer is right there,

Torej, če je fotograf na tej strani

the light is right there, like a nice HMI,

in luč na tej strani, dober reflektor,

and the client says, "We want a walking shot,"

in naročnik reče: "Hočemo posnetek hoje."

this leg goes first, nice and long, this arm goes back, this arm goes forward,

To nogo daš naprej, lepo in dolgo, ta roka gre nazaj, ta roka gre naprej,

glavo držiš takole in potem se samo premikaš naprej in nazaj

the head is at three quarters, and you just go back and forth,

in potem pogledaš nazaj proti svojim namišljenim prijateljem

just do that, and then you look back at your imaginary friends,

300, 400, 500-krat.

300, 400, 500 times.

(Laughter)

(Smeh)

It will look something like this.

Izgledalo bo nekako takole.

(Laughter)

(Smeh)

Hopefully less awkward than that one in the middle.

Upajmo, da manj nerodno kot ta na sredini.

That was -- I don't know what happened there.

Ne vem, kaj se je zgodilo tukaj.

Na žalost potem, ko končaš šolo

Unfortunately, after you've gone to school,

in imaš življenjepis in si imela nekaj služb,

and you have a résumé and you've done a few jobs,

ne moreš več reči, da boš karkoli,

you can't say anything anymore,

tako da, če rečeš, da bi rada postala predsednica ZDA,

so if you say you want to be the President of the United States,

na tvojem življenjepisu pa piše: manekenka za spodnje perilo: 10 let,

but your résumé reads, "Underwear Model: 10 years,"

people give you a funny look.

te ljudje čudno pogledajo.

Naslednje vprašanje je: "Ali retuširajo vse fotografije?"

The next question is, "Do they retouch all the photos?"

And yeah, they pretty much retouch all the photos,

In ja, retuširajo bolj ali manj vse,

ampak to je samo majhen del tega, kar se dogaja.

but that is only a small component of what's happening.

This picture is the very first picture that I ever took,

Ta fotografija je čisto prva, ki sem jo posnela,

in to je bilo tudi prvič, da sem oblekla bikini,

and it's also the very first time that I had worn a bikini,

and I didn't even have my period yet.

in sploh še nisem dobila menstruacije.

I know we're getting personal, but I was a young girl.

Vem, da je to precej osebna stvar, ampak bila sem mlada deklica.

This is what I looked like with my grandma just a few months earlier.

Takole sem bila videti s svojo babico samo nekaj mesecev prej.

Here's me on the same day as this shoot.

Ti dve sliki sta bili posneti na isti dan.

My friend got to come.

Moja prijateljica je lahko šla z mano.

Here's me at a slumber party a few days before I shot French Vogue.

Tukaj sem na zabavi v pižamah nekaj dni pred snemanjem za francoski Vogue.

Here's me on the soccer team and in V Magazine.

Tukaj sem z nogometno ekipo in v reviji V Magazine.

And here's me today.

In to sem jaz danes.

And I hope what you're seeing

In upam, da vidite,

is that these pictures are not pictures of me.

da te slike niso slike mene.

They are constructions,

Konstrukcije so

and they are constructions by a group of professionals,

in te konstrukcije je zgradila skupina profesionalcev:

by hairstylists and makeup artists and photographers and stylists

frizerjev in vižazistov in fotografov in stilistov

and all of their assistants and pre-production and post-production,

in vseh njihovih asistentov in predprodukcije in postprodukcije

and they build this.

in zgradijo tole.

That's not me.

To nisem jaz.

Okay, so the next question people always ask me is,

Naslednje vprašanje, ki mi ga ljudje vedno zastavijo, je:

"Do you get free stuff?"

"Ali dobiš zastonj stvari?"

(Laughter)

Res imam preveč čevljev z 20-centimetrsko peto, ki jih nikoli ne obujem,

I do have too many 8-inch heels which I never get to wear,

except for earlier,

razen malo prej,

ampak zastonj stvari, ki jih dobim, dobim v resničnem življenju

but the free stuff that I get is the free stuff that I get in real life,

and that's what we don't like to talk about.

in to je tisto, o čemer se ne maramo pogovarjati.

I grew up in Cambridge,

Odrasla sem v Cambridgeu

and one time I went into a store and I forgot my money

in enkrat sem šla v trgovino in pozabila denar

and they gave me the dress for free.

in obleko so mi dali zastonj.

Ko sem bila najstnica, sem bila v avtu s prijateljico,

When I was a teenager, I was driving with my friend

who was an awful driver and she ran a red and of course,

ki je bila obupna voznica. Prevozila je rdečo luč in seveda

we got pulled over,

naju je ustavil policist

and all it took was a "Sorry, officer," and we were on our way.

in samo opravičila sem se, pa naju je spustil naprej.

And I got these free things because of how I look,

In te zastonj stvari sem dobila zaradi svojega videza,

not who I am, and there are people paying a cost

ne glede na to, kakšna sem navznoter, in drugi ljudje plačajo ceno,

for how they look and not who they are.

za to, kakšni so videti in ne kakšni res so.

I live in New York, and last year,

Živim v New Yorku in lani

of the 140,000 teenagers that were stopped and frisked,

je od 140.000 najstnikov, ki so jih ustavili in preiskali

86% of them were black and Latino, and most of them were young men.

86% spadalo med Afro- in Latinoameričane in večina je bila mladih moških

And there are only 177,000 young black and Latino men in New York,

in v New Yorku živi samo 177.000 mladih afro- in latinoameriških moških,

so for them, it's not a question of, "Will I get stopped?"

tako da zanje ni vprašanje, ali jih bodo ustavili,

but "How many times will I get stopped? When will I get stopped?"

temveč kolikokrat jih bodo ustavili. Kdaj jih bodo ustavili?

When I was researching this talk,

Ko sem raziskovala za to predavanje,

I found out that of the 13-year-old girls in the United States,

sem odkrila, da 53% 13-letnim deklicam v ZDA

53% don't like their bodies,

ni všeč lastno telo

and that number goes to 78% by the time that they're 17.

in ta številka se povzpne na 78%, ko dopolnijo 17 let.

Torej, zadnje vprašanje, ki mi ga ljudje postavijo je:

So, the last question people ask me is,

"Kako je biti manekenka?"

"What is it like to be a model?"

And I think the answer that they're looking for is,

In mislim, da je odgovor, ki ga iščejo:

"Če si malo bolj suha in imaš bolj sijoče lase,

"If you are a little bit skinnier and you have shinier hair,

you will be so happy and fabulous."

boš tako srečna in čudovita."

And when we're backstage,

In ko smo v zakulisju,

we give an answer that maybe makes it seem like that.

odgovorimo tako, da se to mogoče zdi res.

Rečemo: "Fantastično je potovati in fantastično je imeti priložnost

We say, "It's really amazing to travel, and it's amazing to get to work

with creative, inspired, passionate people."

za delo z ustvarjalnimi, navdahnjenimi, strastnimi ljudmi."

And those things are true, but they're only one half of the story,

In vse to je res, ampak je samo polovica zgodbe.

because the thing that we never say on camera,

Tisto, česar nikoli ne rečemo pred kamero,

that I have never said on camera, is,

česar nikoli nisem rekla pred kamero, je:

"I am insecure."

"Negotova sem."

In negotova sem, ker moram vsak dan razmišljati o svojem videzu.

And I'm insecure because I have to think about what I look like every day.

In če se kdaj sprašujete,

And if you ever are wondering,

"If I have thinner thighs and shinier hair, will I be happier?"

"Če dobim vitkejša stegna in bolj sijoče lase, ali bom srečnejša?"

you just need to meet a group of models,

morate samo spoznati skupino manekenk,

because they have the thinnest thighs, the shiniest hair and the coolest clothes,

ker imajo najvitkejša stegna in najbolj sijoče lase in najbolj kul obleke,

in so verjetno najbolj fizično negotove ženske na svetu.

and they're the most physically insecure women probably on the planet.

Ko sem pisala ta govor,

When I was writing this talk,

I found it very difficult to strike an honest balance,

sem se zelo mučila z iskanjem iskrenega ravnovesja,

because on the one hand,

ker mi je bilo po eni strani

I felt very uncomfortable to come out here and say,

zelo neprijetno priti sem in reči:

"Look I've received all these benefits from a deck stacked in my favor,"

"Poglejte, imela sem vse te koristi, ker sem se rodila s to prednostjo"

in obenem mi je bilo zelo neprijetno nadaljevati z:

and it also felt really uncomfortable to follow that up with,

"in nisem vedno srečna."

"and it doesn't always make me happy."

But mostly it was difficult to unpack a legacy of gender and racial oppression

Ampak predvsem je bilo težko razpakirati zapuščino spolnega in rasnega zatiranja,

when I am one of the biggest beneficiaries.

ko sem na njej tako veliko zaslužila.

Ampak obenem sem tudi srečna in počaščena, da sem tu

But I'm also happy and honored to be up here

and I think that it's great that I got to come

in mislim, da je super, da so mi dovolili priti,

before 10 or 20 or 30 years had passed and I'd had more agency in my career,

preden bi minilo še 10 ali 20 ali 30 let in bi imela več nadzora nad svojo kariero,

because maybe then I wouldn't tell the story of how I got my first job,

ker vam takrat mogoče ne bi povedala, kako sem dobila prvo službo

or maybe I wouldn't tell the story of how I paid for college,

ali vam mogoče ne bi povedala, kako sem plačala šolnino na univerzi,

which seems so important right now.

kar se zdaj zdi tako pomembno.

If there's a takeaway to this talk,

Če naj bi od predavanja nekaj odnesli,

I hope it's that we all feel more comfortable acknowledging

upam, da nam je zdaj lažje priznati,

the power of image in our perceived successes

kako velik vpliv ima videz, na to, kar dojemamo kot uspehe

and our perceived failures.

in to kar dojemamo kot neuspehe.

Thank you.

Hvala.

(Applause)

(Aplavz)