The power of introverts | Susan Cain | TED

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Prevoditelj: Senzos Osijek Recezent: Ivona Papa
00:15
When I was nine years old,
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Kada sam imala devet godina
00:17
I went off to summer camp for the first time.
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po prvi puta sam otišla u ljetni kamp.
00:19
And my mother packed me a suitcase full of books,
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Moja majka mi je spakirala kovčeg
pun knjiga
00:23
which to me seemed like a perfectly natural thing to do.
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što je meni bilo nešto sasvim normalno,
00:25
Because in my family, reading was the primary group activity.
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jer u mojoj obitelji,
čitanje je glavna grupna djelatnost.
00:30
And this might sound antisocial to you,
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To bi vam možda moglo zvučati nedruštveno,
00:32
but for us it was really just a different way of being social.
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ali za nas to je bio drugi način kako biti društven.
00:35
You have the animal warmth of your family sitting right next to you,
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Imate uz sebe toplinu članova obitelji
koji sjede pored vas,
00:39
but you are also free to go roaming around the adventureland
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a istodobno ste slobodni lutati zemljama čudesa
svojeg uma.
00:42
inside your own mind.
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00:43
And I had this idea
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Imala sam predodžbu
00:45
that camp was going to be just like this, but better.
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da će kamp biti poput toga, samo još bolje.
00:47
(Laughter)
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(Smijeh)
00:50
I had a vision of 10 girls sitting in a cabin
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Zamišljala sam deset cura kako udobno sjede
00:53
cozily reading books in their matching nightgowns.
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u kolibi i čitaju u uparenim spavaćicama.
00:55
(Laughter)
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(Smijeh)
00:57
Camp was more like a keg party without any alcohol.
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Kamp je bio više poput studentske zabave, ali bez alkohola.
01:00
And on the very first day,
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Odmah prvoga dana,
01:03
our counselor gathered us all together
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naša nas je savjetnica okupila
01:05
and she taught us a cheer that she said we would be doing
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i naučila nas poklik za koji je rekla da ćemo raditi
01:07
every day for the rest of the summer to instill camp spirit.
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svaki dan do kraja ljeta,
kako bismo bolje osjetili duh kampa.
01:11
And it went like this:
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Ide ovako:
01:13
"R-O-W-D-I-E,
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„R-O-W-D-I-E
01:15
that's the way we spell rowdie.
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tako pišemo ROWDIE,
01:17
Rowdie, rowdie, let's get rowdie."
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postanimo ROWDIE“ (eng.rowdy - glasni, buntovni).
01:20
(Laughter)
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01:22
Yeah.
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Da..
01:24
So I couldn't figure out for the life of me
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Nikako nisam mogla shvatiti
01:26
why we were supposed to be so rowdy,
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zašto moramo biti tako buntovni
01:28
or why we had to spell this word incorrectly.
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ili zašto smo ovu riječ morali netočno slovkati?
01:31
(Laughter)
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(Smijeh)
01:37
But I recited a cheer. I recited a cheer along with everybody else.
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Ali recitirala sam navijačku pjesmu, recitirala sam zajedno s ostalima,
01:40
I did my best.
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dala sam sve od sebe.
01:42
And I just waited for the time that I could go off and read my books.
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I samo sam čekala vrijeme
kada bih mogla otići i čitati svoje knjige.
01:47
But the first time that I took my book out of my suitcase,
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Ali prvom prilikom kada sam izvadila knjige iz kovčega,
najpopularnija cura mi je prišla
01:50
the coolest girl in the bunk came up to me
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i pitala me, „Zašto se ponašaš tako zrelo?“
01:52
and she asked me, "Why are you being so mellow?" --
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Naravno, zrelo je bila sušta suprotnost
01:55
mellow, of course, being the exact opposite
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buntovnosti.
01:57
of R-O-W-D-I-E.
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Drugom prilikom kada sam to pokušala,
01:59
And then the second time I tried it,
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savjetnica mi je prišla sa zabrinutim izrazom na licu,
02:01
the counselor came up to me with a concerned expression on her face
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ponavljala mi što je duh kampa
02:04
and she repeated the point about camp spirit
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i rekla kako se svi trebamo truditi
02:06
and said we should all work very hard to be outgoing.
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biti društveni.
02:09
And so I put my books away,
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I tako sam sklonila svoje knjige
02:12
back in their suitcase,
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natrag u kovčeg
02:15
and I put them under my bed,
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i stavila ih pod krevet,
02:19
and there they stayed for the rest of the summer.
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i tamo su ostale ostatak ljeta.
02:21
And I felt kind of guilty about this.
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Osjećala sam se krivom zbog toga.
02:23
I felt as if the books needed me somehow,
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Osjećala sam kako me knjige na neki način trebaju
02:25
and they were calling out to me and I was forsaking them.
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i kako me zovu, a ja sam ih napustila.
02:28
But I did forsake them and I didn't open that suitcase again
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Ali i jesam ih napustila jer taj kovčeg nisam ponovno otvorila
sve dok se nisam krajem ljeta
02:31
until I was back home with my family at the end of the summer.
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vratila kući svojoj obitelji.
02:34
Now, I tell you this story about summer camp.
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Ispričala sam vam ovu priču o ljetnom kampu,
02:37
I could have told you 50 others just like it --
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ali mogla sam vam ispričati još pedeset drugih poput nje.
02:40
all the times that I got the message
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Svaki put kada sam dobila poruku
02:42
that somehow my quiet and introverted style of being
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kako moj tihi i introvertirani način postojanja
02:46
was not necessarily the right way to go,
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nije nužno ispravni način,
02:48
that I should be trying to pass as more of an extrovert.
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kako bismo se trebali truditi biti ekstrovertni.
02:51
And I always sensed deep down that this was wrong
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I oduvijek sam duboko u sebi osjećala da je to pogrešno,
02:54
and that introverts were pretty excellent just as they were.
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kako su i introverti izvrsni baš takvi kakvi jesu.
Godinama sam nijekala tu intuiciju
02:57
But for years I denied this intuition,
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02:59
and so I became a Wall Street lawyer, of all things,
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i tako sam od svih stvari postala odvjetnik na Wall Streetu,
03:02
instead of the writer that I had always longed to be --
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umjesto pisca, što sam oduvijek željela postati.
03:05
partly because I needed to prove to myself that I could be bold and assertive too.
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Dijelom zbog toga jer sam morala dokazati samoj sebi
kako i ja mogu biti odvažna i puna samopouzdanja.
03:09
And I was always going off to crowded bars
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I tako sam odlazila u prenapučene barove,
03:11
when I really would have preferred to just have a nice dinner with friends.
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iako sam radije htjela otići na finu večeru s prijateljima.
03:14
And I made these self-negating choices so reflexively,
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Donosila sam te izbore koji su se kosili sa mnom
tako refleksno,
03:19
that I wasn't even aware that I was making them.
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da čak nisam bila ni svjesna da ih činim.
03:22
Now this is what many introverts do,
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To je ono što mnogi introverti čine,
03:24
and it's our loss for sure,
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i zasigurno je to naš gubitak,
03:26
but it is also our colleagues' loss
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ali i gubitak naših kolega,
03:28
and our communities' loss.
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naše zajednice.
03:30
And at the risk of sounding grandiose, it is the world's loss.
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I uz rizik da ću zvučati grandiozno, gubitak svijeta.
03:33
Because when it comes to creativity and to leadership,
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Jer, kada se radi o kreativnosti, o vodstvu,
03:36
we need introverts doing what they do best.
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potrebno nam je da introverti rade ono u čemu su najbolji.
03:39
A third to a half of the population are introverts --
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Trećina do polovina populacije su introverti.
03:41
a third to a half.
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Trećina do polovina!
03:43
So that's one out of every two or three people you know.
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To je svaka druga ili treća osoba koju poznajete.
03:46
So even if you're an extrovert yourself,
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Pa čak i ako ste vi sami ekstroverti,
03:49
I'm talking about your coworkers
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govorim o vašim kolegama,
03:51
and your spouses and your children
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o vašim supružnicima,
03:53
and the person sitting next to you right now --
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vašoj djeci, o osobi koja u ovom trenutku sjedi do vas.
03:56
all of them subject to this bias
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Svi su oni podvrgnuti toj pristranosti
03:58
that is pretty deep and real in our society.
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koja je duboko u našem društvu.
04:00
We all internalize it from a very early age
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I svi je usvajamo u vrlo ranom razdoblju
04:03
without even having a language for what we're doing.
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dok još ni ne poznajemo jezik kojim bismo opisali ono što radimo.
04:06
Now, to see the bias clearly,
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Kako bi ta pristranost bila jasnija
04:08
you need to understand what introversion is.
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nužno je najprije razumjeti što je to sama introvertiranost.
04:11
It's different from being shy.
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Drugačija je od stidljivosti.
04:13
Shyness is about fear of social judgment.
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Stidljivost je strah od društvenog osuđivanja.
04:15
Introversion is more about,
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Introvertiranost je više način
04:17
how do you respond to stimulation,
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kako odgovarate na podražaje,
04:19
including social stimulation.
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uključujući društvene podražaje.
04:21
So extroverts really crave large amounts of stimulation,
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Ekstroverti zapravo žude za velikim količinama podražaja,
04:24
whereas introverts feel at their most alive
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ali introverti se osjećaju najviše živima,
04:26
and their most switched-on and their most capable
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najviše pobuđenima, najviše sposobnima
04:28
when they're in quieter, more low-key environments.
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kada su u tišim, mirnijim okruženjima.
Ali ne cijelo vrijeme, ove stvari nisu konačne,
04:31
Not all the time -- these things aren't absolute --
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ali većinu vremena.
04:33
but a lot of the time.
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04:34
So the key then to maximizing our talents
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Ključno je dakle
naći se u zoni podražavanja
04:39
is for us all to put ourselves
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koja je ispravna za nas
04:41
in the zone of stimulation that is right for us.
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kako bismo najviše ostvarili svoje talente.
04:44
But now here's where the bias comes in.
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Ovo je dio gdje dolazi do pristranosti.
04:46
Our most important institutions,
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Naše najvažnije ustanove,
04:48
our schools and our workplaces,
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naše škole i radna mjesta,
04:50
they are designed mostly for extroverts
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prilagođene su mahom ekstrovertima
04:52
and for extroverts' need for lots of stimulation.
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i potrebama ekstroverta za mnoštvom podražaja.
04:55
And also we have this belief system right now
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Također trenutno imamo sustav vjerovanja
04:59
that I call the new groupthink,
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koji nazivam novim grupnim razmišljanjem,
05:01
which holds that all creativity and all productivity
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koji drži da sva kreativnost i sva produktivnost
05:04
comes from a very oddly gregarious place.
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dolaze iz neuobičajeno društvenih mjesta.
05:09
So if you picture the typical classroom nowadays:
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Ako zamislite uobičajenu učionicu danas:
05:11
When I was going to school, we sat in rows.
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Kada sam ja išla u školu
sjedili smo u redovima.
05:15
We sat in rows of desks like this,
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Sjedili smo u redovima klupa
05:17
and we did most of our work pretty autonomously.
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i većinu posla smo radili neovisno.
05:19
But nowadays, your typical classroom has pods of desks --
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Ali u današnje vrijeme uobičajena učionica
ima polukružno složene stolove,
05:23
four or five or six or seven kids all facing each other.
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gdje je četvero, petoro, šestoro, sedmoro djece međusobno suočeno.
05:26
And kids are working in countless group assignments.
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Djeca rade u nebrojenim grupnim zadacima.
05:28
Even in subjects like math and creative writing,
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Čak i kod predmeta kao što su matematika i kreativno pisanje,
05:31
which you think would depend on solo flights of thought,
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za koje biste mislili da ovise o samostalnom tijeku misli.
05:34
kids are now expected to act as committee members.
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Od djece se danas očekuje da se ponašaju poput članova odbora.
05:38
And for the kids who prefer to go off by themselves or just to work alone,
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Djeca koja bi radije
sama pokušala ili radila samostalno,
05:42
those kids are seen as outliers often
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viđena su kao izopćenici
05:44
or, worse, as problem cases.
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ili još gore, problematični slučajevi.
I velika većina nastavnika vjeruje
05:49
And the vast majority of teachers
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05:50
reports believing that the ideal student is an extrovert
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da je idealni učenik ekstrovert,
05:53
as opposed to an introvert,
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što se protivi introvertima,
05:55
even though introverts actually get better grades
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iako, prema istraživanjima,
05:57
and are more knowledgeable,
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introverti zapravo dobivaju
05:59
according to research.
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bolje ocjene i znaju više.
06:01
(Laughter)
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(Smijeh)
06:03
Okay, same thing is true in our workplaces.
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Isto vrijedi i za naša radna mjesta.
06:06
Now, most of us work in open plan offices,
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Većina nas radi u uredima otvorenog tipa,
06:09
without walls,
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bez zidova,
06:11
where we are subject to the constant noise and gaze of our coworkers.
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gdje smo podvrgnuti
konstantnoj buci i vrevi naših kolega.
06:15
And when it comes to leadership,
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Kada se radi o pitanju vodstva,
06:17
introverts are routinely passed over for leadership positions,
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introverti se rutinski odbijaju na tim pozicijama,
iako su introverti oprezniji,
06:20
even though introverts tend to be very careful,
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manje skloni pretjeranim rizicima -
06:22
much less likely to take outsize risks --
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stvari koje svi cijenimo u današnje vrijeme.
06:24
which is something we might all favor nowadays.
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06:27
And interesting research by Adam Grant at the Wharton School
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Zanimljivo, istraživanje Adama Granta na Whartonu
06:30
has found that introverted leaders
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pokazalo je kako introvertirane vođe
06:32
often deliver better outcomes than extroverts do,
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češće ostvaruju uspjehe od ekstrovertiranih
06:34
because when they are managing proactive employees,
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jer, kada se susretnu s poduzetnim zaposlenicima,
06:37
they're much more likely to let those employees run with their ideas,
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češće puštaju zaposlenicima da idu prema svojim zamislima.
06:40
whereas an extrovert can, quite unwittingly,
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Dok se ekstroverti, krajnje nenamjerno,
06:42
get so excited about things
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uzbuđuju činjenicom
06:44
that they're putting their own stamp on things,
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što ostavljaju svoj trag na nešto
06:46
and other people's ideas might not as easily then bubble up to the surface.
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te tako zamisli drugih ljudi
ne dolaze lako do izražaja.
06:51
Now in fact, some of our transformative leaders in history have been introverts.
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Zapravo, neki od naših najutjecajnijih vođa u povijesti su bili introverti.
Navest ću vam nekoliko primjera:
06:55
I'll give you some examples.
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06:56
Eleanor Roosevelt, Rosa Parks, Gandhi --
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Eleanor Roosevelt, Rosa Parks, Gandhi,
06:59
all these people described themselves as quiet and soft-spoken and even shy.
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svi ti ljudi opisuju sebe
tihima, čak i stidljivima.
07:04
And they all took the spotlight,
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I svi su oni stali u središte pozornosti,
07:06
even though every bone in their bodies was telling them not to.
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iako im je svaka kost u tijelu
govorila da to ne učine.
07:11
And this turns out to have a special power all its own,
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To je još dopridonijelo dodatnu snagu
jer su ljudi mogli osjetiti kako te vođe nisu na čelu
07:14
because people could feel that these leaders were at the helm
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jer uživaju upravljati drugima,
07:17
not because they enjoyed directing others
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i ne zbog užitka što ih se gleda.
07:19
and not out of the pleasure of being looked at;
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Bili su tamo jer nisu imali izbora,
07:21
they were there because they had no choice,
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jer su bili nagnani da učine ono što su smatrali ispravnim.
07:23
because they were driven to do what they thought was right.
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07:26
Now I think at this point it's important for me to say
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Mislim da je u ovom trenutku važno reći
07:29
that I actually love extroverts.
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kako ja zapravo volim ekstroverte.
07:32
I always like to say some of my best friends are extroverts,
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Volim reći da su neki od mojih najboljih prijatelja ekstroverti,
07:35
including my beloved husband.
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uključujući i mog voljenog muža.
07:39
And we all fall at different points, of course,
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I naravno, svi se nalazimo na različitim točkama
07:41
along the introvert/extrovert spectrum.
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u spektru introvertiranosti i ekstrovertiranosti.
07:44
Even Carl Jung, the psychologist who first popularized these terms,
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Čak je i Carl Jung, psiholog koji je prvi popularizirao ove izraze, rekao
07:47
said that there's no such thing as a pure introvert
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kako ne postoji nešto kao što je čisti introvert
ili čisti ekstrovert.
07:50
or a pure extrovert.
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07:51
He said that such a man would be in a lunatic asylum,
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Rekao je kako bi takav čovjek bio u ludnici,
ako bi uopće postojao.
07:54
if he existed at all.
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07:56
And some people fall smack in the middle of the introvert/extrovert spectrum,
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Neki se ljudi nalaze u sredini
između introvertiranosti i ekstrovertiranosti,
08:00
and we call these people ambiverts.
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nazivamo ih ambivertima.
08:02
And I often think that they have the best of all worlds.
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I često mislim kako oni dobivaju najbolje od oba svijeta.
08:06
But many of us do recognize ourselves as one type or the other.
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Ali većina se nas ipak prepoznaje u jednom ili drugom tipu.
08:09
And what I'm saying is that culturally, we need a much better balance.
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Ono što želim reći je da kulturološki trebamo puno bolju ravnotežu.
08:12
We need more of a yin and yang between these two types.
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Trebamo snažniji Jin i Jang
između ova dva tipa.
08:16
This is especially important
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Ovo je osobito važno
08:18
when it comes to creativity and to productivity,
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kada se radi o kreativnosti i produktivnosti
08:20
because when psychologists look at the lives of the most creative people,
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jer kada psiholozi pogledaju
živote nekih od najkreativnijih ljudi,
08:24
what they find
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pronalaze ljude
08:26
are people who are very good at exchanging ideas
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koji su vrlo dobri u izmjenjivanju ideja,
08:28
and advancing ideas,
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i unaprijeđenju ideja,
08:30
but who also have a serious streak of introversion in them.
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ali koji također imaju ozbiljnu crtu introvertiranosti u sebi.
08:33
And this is because solitude
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To je stoga što je često samoća ključan sastojak
08:35
is a crucial ingredient often to creativity.
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kreativnosti.
08:37
So Darwin,
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Tako je i Darwin
08:39
he took long walks alone in the woods
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odlazio sam na duge šetnje šumom,
08:41
and emphatically turned down dinner-party invitations.
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i odlučno odbijao pozive na večere.
08:44
Theodor Geisel, better known as Dr. Seuss,
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Theodor Geisel poznatiji kao Dr. Seuss
08:47
he dreamed up many of his amazing creations
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odsanjario je većinu svojih nevjerojatnih ostvarenja
08:49
in a lonely bell tower office that he had
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u svom osamljenom uredu u tornju zvonika,
08:51
in the back of his house in La Jolla, California.
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iza svoje kuće u La Jollai u Kaliforniji.
08:54
And he was actually afraid to meet the young children who read his books
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Bojao se susresti
s malom djecom koja su čitala njegove knjige
08:58
for fear that they were expecting him this kind of jolly Santa Claus-like figure
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jer je mislio kako očekuju od njega
da bude onaj radostan i veseo lik,
09:02
and would be disappointed with his more reserved persona.
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te da će biti razočarani njegovom suzdržanom osobom.
09:06
Steve Wozniak invented the first Apple computer
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Steve Wozniak izumio je prvo Apple računalo
09:08
sitting alone in his cubicle in Hewlett-Packard
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sjedeći sam u svom odjeljku
u Hewlett-Packardu gdje je tada radio.
09:11
where he was working at the time.
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Rekao je kako nikada ne bi postao takvim stručnjakom
09:13
And he says that he never would have become such an expert in the first place
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da nije bio previše introvertiran kako bi izašao iz kuće
09:16
had he not been too introverted to leave the house
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dok je odrastao.
09:19
when he was growing up.
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Naravno da to
09:21
Now, of course,
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09:23
this does not mean that we should all stop collaborating --
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ne znači da svi trebamo prestati surađivati -
09:26
and case in point, is Steve Wozniak famously coming together with Steve Jobs
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ključni dio je da se Steve Wozniak našao sa Steveom Jobsom
09:29
to start Apple Computer --
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kako bi pokrenuo slavni Apple -
09:32
but it does mean that solitude matters
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ali znači da je samoća važna
09:35
and that for some people it is the air that they breathe.
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i da je za neke ljude
ona neophodna poput zraka koji dišu.
09:39
And in fact, we have known for centuries about the transcendent power of solitude.
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I zapravo nam je stoljećima poznata
transcendentalna moć samoće.
09:45
It's only recently that we've strangely begun to forget it.
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Tek smo ju odnedavno nekim čudom počeli zaboravljati.
09:48
If you look at most of the world's major religions,
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Ukoliko pogledate većinu velikih religija u svijetu,
09:51
you will find seekers --
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pronaći ćete tragatelje -
09:53
Moses, Jesus, Buddha, Muhammad --
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Mojsije, Isus, Buda, Muhamed -
09:56
seekers who are going off by themselves alone to the wilderness,
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tragatelje koji odlaze
sami u divljinu
10:00
where they then have profound epiphanies and revelations
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gdje potom imaju duboka prosvjetljenja i otkrivenja
10:02
that they then bring back to the rest of the community.
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koja potom donose u ostatak zajednice.
10:05
So, no wilderness, no revelations.
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Dakle, nema divljine, nema otkrivenja.
10:09
This is no surprise, though,
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To ne iznenađuje
10:11
if you look at the insights of contemporary psychology.
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ukoliko pogledamo spoznaje suvremene psihologije.
10:14
It turns out that we can't even be in a group of people
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Ispada kako ne možemo biti među grupom ljudi,
10:17
without instinctively mirroring, mimicking their opinions.
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a da instinktivno ne zrcalimo ili oponašamo njihova mišljenja.
10:20
Even about seemingly personal and visceral things
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Čak i u iznimno osobnim stvarima,
10:22
like who you're attracted to,
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kao primjerice tko nam je privlačan,
10:24
you will start aping the beliefs of the people around you
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počinjemo oponašati mišljenje ljudi oko nas
10:27
without even realizing that that's what you're doing.
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bez da smo svjesni da to činimo.
10:29
And groups famously follow the opinions
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Grupe najčešće slijede mišljenje
10:32
of the most dominant or charismatic person in the room,
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najdominantnije ili najkarizmatičnije osobe u prostoriji,
10:34
even though there's zero correlation
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iako ne postoji korelacija
10:36
between being the best talker and having the best ideas --
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između toga da je netko dobar govornik i da ima dobre ideje.
10:39
I mean zero.
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Nula korelacije!
10:41
So --
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Dakle,
10:43
(Laughter)
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(Smijeh)
10:45
You might be following the person with the best ideas,
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možda slijedite osobu sa najboljim idejama,
10:48
but you might not.
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a možda i ne.
10:50
And do you really want to leave it up to chance?
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Želite li to zaista prepustiti slučaju?
10:53
Much better for everybody to go off by themselves,
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Puno je bolje za sve da pokušaju sami,
10:55
generate their own ideas
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stvore vlastite ideje,
10:57
freed from the distortions of group dynamics,
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oslobođeni izobličenja djelovanjem grupe,
10:59
and then come together as a team
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i onda zajedno kao tim
11:01
to talk them through in a well-managed environment
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porazgovaraju o tim zamislima u dobrom okruženju
11:04
and take it from there.
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1976
te od tuda nastave dalje.
11:06
Now if all this is true,
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Ako je sve ovo istinito
11:08
then why are we getting it so wrong?
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zašto onda i dalje griješimo?
11:11
Why are we setting up our schools this way, and our workplaces?
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Zašto postavljamo naše škole i naša radna mjesta na taj način?
Zašto činimo da se introverti osjećaju krivima
11:14
And why are we making these introverts feel so guilty
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što ponekad žele pokušati sami?
11:16
about wanting to just go off by themselves some of the time?
246
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11:19
One answer lies deep in our cultural history.
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Jedan odgovor leži duboko u našoj kulturološkoj povijesti.
11:22
Western societies,
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1976
Zapadnjačka društva
11:24
and in particular the U.S.,
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i osobito SAD,
11:26
have always favored the man of action over the "man" of contemplation.
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uvijek su više vrednovali čovjeka od akcije
od čovjeka koji promatra
i čovjeka koji „promatra.“
11:34
But in America's early days,
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Ali u ranim danima SAD-a,
11:37
we lived in what historians call a culture of character,
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živjeli smo u, kako to povjesničari nazivaju, kulturi karaktera,
11:40
where we still, at that point, valued people
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gdje smo još uvijek cijenili ljude
11:42
for their inner selves and their moral rectitude.
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zbog njihove nutrine i moralnosti.
11:45
And if you look at the self-help books from this era,
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Ukoliko pogledamo knjige samopomoći iz tog doba,
11:47
they all had titles with things like
256
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1776
sve su nosile naslove poput:
11:49
"Character, the Grandest Thing in the World."
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„Karakter – najveća stvar na svijetu“.
11:52
And they featured role models like Abraham Lincoln,
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Isticale su ljude kao što je Abraham Lincoln
11:55
who was praised for being modest and unassuming.
259
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2286
koji je bio hvaljen zbog svoje skromnosti.
11:57
Ralph Waldo Emerson called him
260
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Ralph Waldo Emerson naziva ga
11:59
"A man who does not offend by superiority."
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čovjekom koga nadmoć ne vrijeđa.
12:02
But then we hit the 20th century,
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Ali onda smo s dvadesetim stoljećem
12:05
and we entered a new culture
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ušli u novu kulturu
12:07
that historians call the culture of personality.
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koju povjesničari nazivaju kulturom osobnosti.
12:09
What happened is we had evolved an agricultural economy
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Dogodilo se to da smo napredovali iz poljoprivredne ekonomije.
u svijet velikih poslovanja.
12:12
to a world of big business.
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12:13
And so suddenly people are moving from small towns to the cities.
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Odjednom se ljudi sele
iz malih mjesta u gradove.
12:17
And instead of working alongside people they've known all their lives,
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3311
Umjesto da rade uz ljude koje su poznavali cijelog života,
12:20
now they are having to prove themselves in a crowd of strangers.
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3641
sada se moraju dokazati
među gomilom stranaca.
12:24
So, quite understandably,
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I sasvim razumljivo,
12:26
qualities like magnetism and charisma suddenly come to seem really important.
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osobine kao što su privlačnost i karizmatičnost
odjednom postaju iznimno važne.
12:30
And sure enough, the self-help books change to meet these new needs
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Sigurno da su se knjige samopomoći promijenile kako bi ispunile ove nove potrebe
12:33
and they start to have names
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1761
i sada nose naslove poput:
12:35
like "How to Win Friends and Influence People."
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„Kako osvojiti prijatelje i ostaviti utjecaj na ljude“.
12:37
And they feature as their role models really great salesmen.
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Kao svoje uzore ističu
vrlo dobre prodavatelje.
12:42
So that's the world we're living in today.
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To je svijet u kojem živimo danas,
12:44
That's our cultural inheritance.
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to je naše kulturološko nasljeđe.
12:48
Now none of this is to say that social skills are unimportant,
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Ništa od ovoga ne dopušta nam reći
kako društvene vještine nisu važne
12:53
and I'm also not calling for the abolishing of teamwork at all.
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i također, ne zagovaram
ukidanje timskog rada.
12:58
The same religions who send their sages off to lonely mountain tops
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Iste religije koje su slale svoje mudrace na vrhove planina
13:01
also teach us love and trust.
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također nas uče ljubavi i povjerenju.
13:04
And the problems that we are facing today
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Problemi s kojima smo suočeni danas
13:06
in fields like science and in economics
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1976
u područjima kao što su znanost ili ekonomija
13:08
are so vast and so complex
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1976
toliko su opširni i složeni
13:10
that we are going to need armies of people coming together
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da nam je potrebna vojska ljudi koja surađuje
kako bismo ih riješili.
13:13
to solve them working together.
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13:14
But I am saying that the more freedom that we give introverts to be themselves,
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Ali želim reći kako će s više slobode koja je dana introvertima da budu ono što jesu,
vjerojatnije doći i više
13:18
the more likely that they are
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13:19
to come up with their own unique solutions to these problems.
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njihovih jedinstvenih rješenja za te probleme.
13:24
So now I'd like to share with you what's in my suitcase today.
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5000
Sada bih htjela podijeliti s vama
što se nalazi u mom kovčegu danas.
13:33
Guess what?
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1976
Pogodite što?
13:35
Books.
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1976
Knjige.
13:37
I have a suitcase full of books.
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1976
Imam kovčeg pun knjiga,
13:39
Here's Margaret Atwood, "Cat's Eye."
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1976
ovo je „Mačje oko“ od Margaret Atwood,
13:41
Here's a novel by Milan Kundera.
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2976
roman Milana Kundere,
13:44
And here's "The Guide for the Perplexed" by Maimonides.
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4976
ovo je „Vodič za one što dvoje“
od Maimonidesa.
13:49
But these are not exactly my books.
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Ali zapravo, to nisu moje knjige.
13:52
I brought these books with me
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Ponijela sam ih sa sobom
13:54
because they were written by my grandfather's favorite authors.
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jer su ih napisali najdraži pisci mog djeda.
13:58
My grandfather was a rabbi
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Moj je djed bio rabin,
14:00
and he was a widower
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1976
bio je udovac
14:02
who lived alone in a small apartment in Brooklyn
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2976
koji je živio sam u malom stanu u Brooklynu.
14:05
that was my favorite place in the world when I was growing up,
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Dok sam odrastala to je bilo moje najdraže mjesto na svijetu,
14:08
partly because it was filled with his very gentle, very courtly presence
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3429
dijelom zbog toga što je bilo ispunjeno njegovom nježnom prisutnošću
14:11
and partly because it was filled with books.
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2523
i dijelom jer je bilo ispunjeno knjigama.
14:14
I mean literally every table, every chair in this apartment
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Doslovno, svaki stol, svaka stolica u njegovom stanu
14:17
had yielded its original function
307
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1976
nije više ispunjavala svoju prvobitnu namjenu
14:19
to now serve as a surface for swaying stacks of books.
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i služila je kao površina za odlaganje hrpe knjiga.
14:22
Just like the rest of my family,
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1976
Kao i u ostatku moje obitelji,
14:24
my grandfather's favorite thing to do in the whole world was to read.
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3286
mom djedu najdraža stvar na svijetu bilo je čitanje.
14:27
But he also loved his congregation,
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2666
Ali također je volio svoju kongregaciju.
14:30
and you could feel this love in the sermons that he gave
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Mogla se osjetiti njegova ljubav u propovijedima koje je održavao
14:33
every week for the 62 years that he was a rabbi.
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svaki tjedan 62 godine koliko je bio rabin.
14:37
He would takes the fruits of each week's reading
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Uzeo bi najbolje iz tjednih čitanja
14:40
and he would weave
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1312
i tkao zapetljane tapiserije drevnih humanističkih misli.
14:41
these intricate tapestries of ancient and humanist thought.
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2841
Ljudi su dolazili sa raznih strana
14:44
And people would come from all over to hear him speak.
317
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2638
kako bi ga čuli kako govori.
14:47
But here's the thing about my grandfather.
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2273
Ali postoji jedna stvar o mom djedu.
Ispod svoje svečane uloge,
14:51
Underneath this ceremonial role,
319
891327
1609
14:52
he was really modest and really introverted --
320
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2276
bio je zaista skroman i introvertiran,
14:55
so much so that when he delivered these sermons,
321
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toliko da, kada je propovijedao,
14:58
he had trouble making eye contact
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1976
imao je problem ostvariti kontakt očima
15:00
with the very same congregation that he had been speaking to for 62 years.
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4000
s tom istom kongregacijom
kojoj je govorio 62 godine.
15:04
And even away from the podium,
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1952
I izvan govornice,
15:06
when you called him to say hello,
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1976
kada ste ga nazvali kako biste ga pozdravili
15:08
he would often end the conversation prematurely
326
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2239
često bi preuranjeno prekinuo razgovor
15:10
for fear that he was taking up too much of your time.
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3713
iz straha da zauzima previše vašeg vremena.
15:14
But when he died at the age of 94,
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2976
Ali kada je umro u 94. godini
15:17
the police had to close down the streets of his neighborhood
329
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2976
policija je morala zatvoriti ulice u njegovom susjedstvu
15:20
to accommodate the crowd of people who came out to mourn him.
330
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3910
kako bi ih prilagodila masi ljudi
koja ga je došla oplakivati.
I tako ovih dana pokušavam učiti iz primjera svog djeda
15:27
And so these days I try to learn from my grandfather's example
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3030
na vlastiti način.
15:30
in my own way.
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1376
15:31
So I just published a book about introversion,
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2676
Objavila sam knjigu o introvertnosti,
15:34
and it took me about seven years to write.
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2000
trebalo mi je sedam godina da ju napišem.
15:36
And for me, that seven years was like total bliss,
335
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2952
Za mene je tih sedam godina bio pravi blagoslov
15:39
because I was reading, I was writing,
336
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jer sam čitala, pisala,
15:42
I was thinking, I was researching.
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1976
razmišljala, istraživala.
15:44
It was my version
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1976
Bila je to moja verzija
15:46
of my grandfather's hours of the day alone in his library.
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2976
djedovog sata dnevno koji je provodio sam u knjižnici.
15:49
But now all of a sudden my job is very different,
340
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2976
Ali sada odjednom, moj posao je puno drugačiji,
15:52
and my job is to be out here talking about it,
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moj posao je biti ovdje i govoriti o tome.
15:55
talking about introversion.
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Govoriti o introvertiranosti.
15:58
(Laughter)
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(Smijeh)
16:02
And that's a lot harder for me,
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I to mi je puno teže
16:04
because as honored as I am to be here with all of you right now,
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jer koliko god da sam počašćena
što sam ovdje s vama,
16:08
this is not my natural milieu.
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to nije moje prirodno okruženje.
16:11
So I prepared for moments like these as best I could.
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Pripremala sam se za trenutke poput ovih
najbolje što sam mogla.
16:15
I spent the last year practicing public speaking
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Provela sam prošlu godinu vježbajući javno govorništvo
16:17
every chance I could get.
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u svakoj prilici kojoj sam mogla.
16:19
And I call this my "year of speaking dangerously."
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Zvala sam to svojom godinom opasnog govorništva.
16:22
(Laughter)
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(Smijeh)
16:24
And that actually helped a lot.
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I to je zapravo puno pomoglo.
16:26
But I'll tell you, what helps even more
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Ali što mi pomaže još više
16:28
is my sense, my belief, my hope that when it comes to our attitudes
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je moj osjećaj, moje vjerovanje, moja nada
da smo, kada se radi o našim stavovima,
16:33
to introversion and to quiet and to solitude,
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našoj introvertiranosti, našoj samoći,
16:35
we truly are poised on the brink on dramatic change.
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zaista spremni djelovati i na pragu dramatičnih promjena.
16:37
I mean, we are.
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Hoću reći, zaista jesmo.
16:39
And so I am going to leave you now
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Stoga ću vas sada napustiti
16:41
with three calls for action for those who share this vision.
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uz tri poziva na djelovanje.
Za one koji dijele ovu viziju.
16:45
Number one:
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Pod jedan:
16:47
Stop the madness for constant group work.
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zaustavite ludilo za stalnim grupnim radom.
16:49
Just stop it.
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Samo prestanite!
16:51
(Laughter)
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(Smijeh)
16:54
Thank you.
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Hvala vam.
16:56
(Applause)
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(Pljesak)
16:58
And I want to be clear about what I'm saying,
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Želim biti jasna u onome što govorim
17:00
because I deeply believe our offices
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jer zaista vjerujem da uredi
17:02
should be encouraging casual, chatty cafe-style types of interactions --
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trebaju ohrabrivati
ležerne, razgovorljive vrste interakcija
17:06
you know, the kind where people come together
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poput one u kafićima, gdje ljudi mogu doći
17:08
and serendipitously have an exchange of ideas.
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i neusiljeno razmjenjivati ideje.
17:10
That is great.
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To je sjajno,
17:12
It's great for introverts and it's great for extroverts.
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sjajno za introverte i sjajno za ekstroverte.
17:14
But we need much more privacy and much more freedom
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Ali na poslu trebamo puno više privatnosti, puno više slobode,
puno više samostalnosti.
17:17
and much more autonomy at work.
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17:18
School, same thing.
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Isto vrijedi i za škole.
17:20
We need to be teaching kids to work together, for sure,
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Trebamo učiti djecu kako raditi zajedno,
17:23
but we also need to be teaching them how to work on their own.
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ali moramo ih učiti i kako raditi samostalno.
Ovo je osobito važno i za ekstrovertiranu djecu,
17:26
This is especially important for extroverted children too.
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moraju sama raditi
17:29
They need to work on their own
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17:30
because that is where deep thought comes from in part.
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jer od tamo, dijelom, dolaze duboke misli.
Pod dva: idite u divljinu,
17:33
Okay, number two: Go to the wilderness.
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17:35
Be like Buddha, have your own revelations.
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budite kao Buda, imajte vlastita otkrivenja.
17:38
I'm not saying
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Ne govorim
17:40
that we all have to now go off and build our own cabins in the woods
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da sada trebamo otići i izgraditi kolibe u šumama
17:43
and never talk to each other again,
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i ne razgovarati više jedni s drugima.
17:46
but I am saying that we could all stand to unplug
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Ali govorim kako bismo se mogli isključiti
17:48
and get inside our own heads a little more often.
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i biti u svojim glavama
malo češće.
17:54
Number three:
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Pod tri:
17:57
Take a good look at what's inside your own suitcase
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pogledajte dobro što se nalazi u vašim vlastitim kovčezima
17:59
and why you put it there.
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i zašto ste to tamo spremili.
18:01
So extroverts,
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Ekstroverti,
18:03
maybe your suitcases are also full of books.
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možda su vaši kovčezi također puni knjiga,
18:05
Or maybe they're full of champagne glasses or skydiving equipment.
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ili čaša za šampanjac
ili opreme za skok padobranom.
18:10
Whatever it is, I hope you take these things out every chance you get
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Što god da je, nadam se da ove predmete koristite što češće možete
18:14
and grace us with your energy and your joy.
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i darujete nas svojom energijom i radošću.
18:17
But introverts, you being you,
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Ali introverti, pošto ste vi takvi kakvi ste,
18:20
you probably have the impulse to guard very carefully
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vjerojatno imate nagon da pomno čuvate
18:22
what's inside your own suitcase.
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ono što je u vašim kovčezima.
18:24
And that's okay.
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I to je u redu.
18:26
But occasionally, just occasionally,
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Ali povremeno, samo povremeno
18:28
I hope you will open up your suitcases for other people to see,
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nadam se da ćete otvoriti svoje kovčege drugim ljudima
18:31
because the world needs you and it needs the things you carry.
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jer vas svijet treba i treba stvari koje nosite.
18:36
So I wish you the best of all possible journeys
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Želim vam stoga sve najbolje od mogućih putovanja
18:38
and the courage to speak softly.
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i hrabrost da govorite tiho.
18:41
Thank you very much.
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Hvala vam puno.
18:43
(Applause)
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(Pljesak)
18:47
Thank you. Thank you.
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Hvala. Hvala.
18:50
(Applause)
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(Pljesak)
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