A kinder, gentler philosophy of success | Alain de Botton

1,984,137 views ・ 2009-07-28

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Prevoditelj: Mislav Ante Omazić - EFZG Recezent: Predrag Pale
00:12
For me they normally happen, these career crises,
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Za mene se one normalno događaju, te karijerne krize,
00:15
often, actually, on a Sunday evening,
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često, u stvari, nedjeljom navečer,
00:17
just as the sun is starting to set,
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upravo kada se sunce krene spuštati
00:19
and the gap between my hopes for myself and the reality of my life
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i kada se jaz između mojih nada
i realnosti mog života, krene razilaziti toliko bolno
00:24
starts to diverge so painfully
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00:26
that I normally end up weeping into a pillow.
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da normalno završim plačući u jastuk.
00:29
I'm mentioning all this --
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Spominjem sve ovo,
00:30
I'm mentioning all this because I think this is not merely a personal problem;
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spominjem sve ovo jer mislim kako to nije isključivo osobni problem.
00:34
you may think I'm wrong in this,
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Možda mislite kako sam u krivu.
00:35
but I think we live in an age when our lives are regularly punctuated
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Ali ja mislim kako živimo u dobu u kojem su naši životi redovito
obilježeni karijernim krizama,
00:39
by career crises, by moments when what we thought we knew --
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trenucima u kojima ono što smo mislili da znamo
00:42
about our lives, about our careers --
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o našim životima, o našim karijerama,
00:44
comes into contact with a threatening sort of reality.
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dolazi u dodir s prijetećom vrstom stvarnosti.
00:48
It's perhaps easier now than ever before to make a good living.
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Danas je vjerojatno lakše, više nego ikada, zaraditi za pristojan život.
00:51
It's perhaps harder than ever before
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Vjerojatno je teže nego ikada,
00:54
to stay calm, to be free of career anxiety.
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ostati miran, oslobođen od karijerne tjeskobe.
00:57
I want to look now, if I may, at some of the reasons
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Sada želim pogledati, ako smijem,
u neke od razloga zbog kojih
01:00
why we might be feeling anxiety about our careers.
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osjećamo tjeskobu vezanu uz našu karijeru.
01:04
Why we might be victims of these career crises,
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Zašto smo žrtve tih karijernih kriza,
01:06
as we're weeping softly into our pillows.
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dok jecamo nježno u naš jastuk.
01:10
One of the reasons why we might be suffering
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Jedan od razloga zašto patimo
01:13
is that we are surrounded by snobs.
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jest činjenica kako smo okruženi snobovima.
01:15
In a way, I've got some bad news,
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Sada, na neki način, imam loše vijesti,
01:18
particularly to anybody who's come to Oxford from abroad.
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posebno za one koji su došli u Oxford iz inozemstva.
01:20
There's a real problem with snobbery,
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Postoji stvarni problem sa snobizmom.
01:22
because sometimes people from outside the U.K.
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Jer ponekad ljudi koji dolaze izvan VB zamišljaju
01:24
imagine that snobbery is a distinctively U.K. phenomenon,
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kako je snobizam prepoznatljivi britanski fenomen
01:27
fixated on country houses and titles.
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fiksiran uz kuće na selu i titule.
01:30
The bad news is that's not true.
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Loša vijest je kako to nije istina.
01:31
Snobbery is a global phenomenon; we are a global organization,
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Snobizam je globalni problem.
01:34
this is a global phenomenon.
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Mi smo globalna organizacija. To je globalni fenomen.
01:36
What is a snob?
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On postoji. Što je snob?
01:37
A snob is anybody who takes a small part of you,
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Snob je svatko tko uzima mali dio vas
01:41
and uses that to come to a complete vision of who you are.
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i na temelju toga stvara kompletnu sliku o vama.
01:44
That is snobbery.
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To je snobizam.
01:46
The dominant kind of snobbery that exists nowadays is job snobbery.
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I dominantna vrsta snobizma
koja postoji u današnjem društvu je ona povezana s poslom.
01:50
You encounter it within minutes at a party, when you get asked
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Na to naiđete već nakon nekoliko minuta na zabavi,
kada vas pitaju to famozno, ikonsko pitanje
01:53
that famous iconic question of the early 21st century,
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ranog 21. stoljeća: "Čime se bavite?"
01:56
"What do you do?"
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01:58
According to how you answer that question,
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I na temelju načina na koji odgovorite na to pitanje,
02:00
people are either incredibly delighted to see you,
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ljudi će biti nevjerojatno sretni što vas vide,
02:02
or look at their watch and make their excuses.
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ili će pogledati na sat i izmisliti ispriku.
02:04
(Laughter)
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(Smijeh)
02:05
Now, the opposite of a snob is your mother.
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Suprotnost snobu je vaša majka.
02:08
(Laughter)
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(Smijeh)
02:10
Not necessarily your mother, or indeed mine,
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Ne nužno vaša majka ili moja.
02:13
but, as it were, the ideal mother,
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Već, idealna majka.
02:14
somebody who doesn't care about your achievements.
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Netko tko ne mari za vaša postignuća.
02:17
Unfortunately, most people are not our mothers.
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Ali na nesreću, većina ljudi nisu poput naših majki.
02:19
Most people make a strict correlation between how much time,
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Većina ljudi odmah strogu računicu između koliko će vremena uložiti
02:22
and if you like, love --
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i, ako hoćete, ljubavi, ne mislim ovdje na romantičnu ljubav,
02:23
not romantic love, though that may be something --
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premda bi to bilo nešto,
02:26
but love in general, respect -- they are willing to accord us,
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već na općenitu ljubav, poštovanje
koje su nam ljudi spremni posvetiti, a koje će biti strogo ovisno
02:29
that will be strictly defined by our position in the social hierarchy.
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naši položajem u društvenoj hijerarhiji.
02:33
And that's a lot of the reason why we care so much about our careers
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I to je više nego valjan razlog zašto nam je toliko stalo do karijere.
02:36
and indeed start caring so much about material goods.
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I zašto nam je toliko stalo do materijalnih dobara.
02:40
You know, we're often told that we live in very materialistic times,
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Znate, često se govori kako živimo u prilično materijalističkom dobu,
02:43
that we're all greedy people.
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da smo svi mi pohlepni ljudi.
02:45
I don't think we are particularly materialistic.
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Ja ne mislim da smo posebni materijalisti.
02:47
I think we live in a society which has simply pegged certain emotional rewards
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Mislim da živimo u društvu
koje je vezalo neke emocionalne nagrade
02:51
to the acquisition of material goods.
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uz pribavljanje materijalnih stvari.
02:54
It's not the material goods we want; it's the rewards we want.
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Nisu materijalna dobra ono što hoćemo nego te emocionalne nagrade.
02:57
It's a new way of looking at luxury goods.
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I to je novi način gledanja na luksuzne stvari.
02:59
The next time you see somebody driving a Ferrari, don't think,
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Slijedeći puta kada vidite da netko vozi Ferrari
nemojte pomisliti: "To je netko tko je pohlepan."
03:02
"This is somebody who's greedy."
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03:03
Think, "This is somebody who is incredibly vulnerable and in need of love."
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Pomislite: "To je netko nevjerojatno ranjiv i potrebit ljubavi."
Drugim riječima -- (Smijeh)
03:07
(Laughter)
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03:11
Feel sympathy, rather than contempt.
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osjetite simpatiju, umjesto prezira.
03:13
There are other reasons --
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Postoje i drugi razlozi --
03:15
(Laughter)
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(Smijeh)
03:16
There are other reasons why it's perhaps harder now to feel calm than ever before.
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Postoje i drugi razlozi zašto je sada vjerojatno teže
nego ikada osjećati se spokojno.
03:20
One of these, and it's paradoxical,
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Jedan od tih razloga, a paradoksalno je što je povezan s nečim prilično zgodnim,
03:21
because it's linked to something that's rather nice,
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jest nada koju svi imamo naspram svojih karijera.
03:24
is the hope we all have for our careers.
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03:26
Never before have expectations been so high
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Nikada prije nisu očekivanja bila toliko visoka
03:28
about what human beings can achieve with their lifespan.
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o tome koliko ljudi mogu postići tijekom svog života.
03:31
We're told, from many sources, that anyone can achieve anything.
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Rečeno nam je, iz mnogo izvora, da svatko od nas može postići sve.
03:34
We've done away with the caste system,
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Riješili smo se sustava društvenih klasa.
03:36
we are now in a system where anyone can rise to any position they please.
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Sada živimo u sustavu gdje se svatko može uzdići
do svake pozicije koju zaželi.
03:39
And it's a beautiful idea.
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I to je prekrasna ideja.
03:42
Along with that is a kind of spirit of equality;
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S tim ide i duh jednakosti. Bazično smo svi jednaki.
03:44
we're all basically equal.
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03:46
There are no strictly defined hierarchies.
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Ne postoje striktno definirane
hijerarhije.
03:50
There is one really big problem with this,
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Postoji jedan prilično veliki problem s time.
03:52
and that problem is envy.
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A taj problem se zove zavist.
03:54
Envy, it's a real taboo to mention envy,
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Zavist, pravi je tabu spomenuti zavist,
03:56
but if there's one dominant emotion in modern society, that is envy.
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ali ako postoji jedan dominantni osjećaj modernog društva onda je to zavist.
04:00
And it's linked to the spirit of equality.
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I ona je povezana s duhom jednakosti. Da vam objasnim.
04:03
Let me explain.
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04:04
I think it would be very unusual for anyone here, or anyone watching,
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Mislim da bi bilo prilično neuobičajno za svakoga ovdje, ili bilo koga tko gleda,
04:07
to be envious of the Queen of England.
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da bude zavidan Engleskoj kraljici.
04:09
Even though she is much richer than any of you are,
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Premda je ona bitno bogatija od svakoga od nas.
04:12
and she's got a very large house,
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I ima jako veliku kuću.
04:15
the reason why we don't envy her is because she's too weird.
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Razlog zašto nismo zavisni jest što je ona prilično čudna.
04:18
(Laughter)
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04:19
She's simply too strange.
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Ona nam je previše strana.
04:21
We can't relate to her, she speaks in a funny way,
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Ne možemo se povezati s njom. Govori na čudan nači.
04:23
she comes from an odd place.
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Dolazi iz neobičnog mjesta.
04:24
So we can't relate to her,
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Tako da se ne možemo povezati s njom. A kada se ne možemo povezati s nekim, onda ne možemo biti zavisni.
04:26
and when you can't relate to somebody, you don't envy them.
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04:29
The closer two people are -- in age, in background,
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Što su dvoje ljudi bliži, godinama, podrijetlom,
04:32
in the process of identification -- the more there's a danger of envy,
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u procesu identifikacije, postoji veća opasnost za zavišću.
04:35
which is incidentally why none of you should ever go to a school reunion,
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To je razlog više zašto nitko od vas ne bi trebao ići na školska okupljanja.
Jer ne postoji snažnija referentna točka
04:39
because there is no stronger reference point than people one was at school with.
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od ljudi s kojima ste išli u školu.
04:43
The problem of modern society is it turns the whole world into a school.
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Ali problem, općenito, modernog društva jest što cijeli svijet pretvara
04:46
Everybody's wearing jeans, everybody's the same.
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u školu. Svi nose džins, svi su jednaki.
04:48
And yet, they're not.
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A opet, nisu.
04:50
So there's a spirit of equality combined with deep inequality,
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Dakle postoji duh jednakosti, koji je povezan s dubokim nejednakostima.
04:53
which can make for a very stressful situation.
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Što stvara prilično -- može stvoriti prilično stresnu situaciju.
04:55
It's probably as unlikely that you would nowadays
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Vjerojatnost da ćete danas
04:58
become as rich and famous as Bill Gates,
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postati bogati i slavni poput Bill Gatesa,
05:00
as it was unlikely in the 17th century
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jednaka je vjerojatnosti da ćete tijekom 17. stoljeća
05:02
that you would accede to the ranks of the French aristocracy.
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postati dijelom francuske aristrokracije.
05:05
But the point is, it doesn't feel that way.
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Poanta je u tome što se tako ne bismo smjeli osjećati.
05:07
It's made to feel, by magazines and other media outlets,
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Taj osjećaj su umjetno stvorili časopisi i drugi mediji,
05:10
that if you've got energy, a few bright ideas about technology, a garage --
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koji nam prikazuju da je dovoljno imati energiju, nekoliko dobrih ideja o tehnologiji,
garažu, i svatko može pokrenuti veliku stvar.
05:14
you, too, could start a major thing.
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05:16
(Laughter)
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(Smijeh)
05:18
The consequences of this problem make themselves felt in bookshops.
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A posljedice tih problema su vidljive i u knjižarama.
05:21
When you go to a large bookshop and look at the self-help sections,
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Ako odete u veliku knjižaru i pogledate odjeljak s knjigama za samo-pomoć,
05:24
as I sometimes do --
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kao što ja ponekad napravim,
05:25
if you analyze self-help books produced in the world today,
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i analizirate knjige za samo-pomoć koje se pišu
u današnjem svijetu, vidjeti ćete u osnovi dvije vrste.
05:29
there are basically two kinds.
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05:30
The first kind tells you, "You can do it! You can make it! Anything's possible!"
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Prva vrsta vam govori: "Vi to možete napraviti! Možete to učiniti! Sve je moguće!"
I druga vrsta koja vam govori o tome kako se nositi
05:34
The other kind tells you how to cope with what we politely call "low self-esteem,"
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s onime što pristojno zovemo "manjak samopouzdanja",
05:38
or impolitely call, "feeling very bad about yourself."
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ili nepristojno zovemo "osjećati se jako loše u vlastitoj koži".
05:41
There's a real correlation
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Postoji stvarna korelacija,
05:43
between a society that tells people that they can do anything,
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stvarna korelacija između društva koje govori ljudima da mogu učiniti sve,
05:47
and the existence of low self-esteem.
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i postojanja niskog samopouzdanja.
05:49
So that's another way in which something quite positive can have a nasty kickback.
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To je još jedan način kako se nešto što je prilično pozitivno
može pretvoriti u nešto neugodno.
05:53
There is another reason why we might be feeling more anxious --
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Postoji još jedan razlog zašto se sve više osjećamo zabrinuto
05:56
about our careers, about our status in the world today, than ever before.
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kada je riječ o našim karijerama, o našem statusu u današnjem svijetu.
06:00
And it's, again, linked to something nice.
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I opet je povezan s nečim lijepim.
06:02
And that nice thing is called meritocracy.
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A ta lijepa stvar se zove meritokracija.
06:04
Everybody, all politicians on Left and Right,
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Sada se svi, svi lijevi i desni političari,
06:07
agree that meritocracy is a great thing,
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slažu da je meritokracija sjajna stvar,
06:09
and we should all be trying to make our societies really, really meritocratic.
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i da bi se svi trebali truditi kako da učinimo društvo stvarno meritokratskim.
06:13
In other words -- what is a meritocratic society?
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Drugim riječima, što je meritokratsko društvo?
06:17
A meritocratic society is one in which, if you've got talent and energy and skill,
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Meritokratsko društvo je ono u kojem
ako imate talent, energiju i vještine
06:21
you will get to the top, nothing should hold you back.
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popesti ćete se na vrh. Ništa vas u tome neće spriječiti.
06:23
It's a beautiful idea.
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To je prekrasna ideja. Problem je
06:24
The problem is, if you really believe in a society
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ako stvarno vjerujete u društvo
06:28
where those who merit to get to the top, get to the top,
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u kojem će oni koji imaju sposobnosti za vrh, uistinu doći tamo,
06:31
you'll also, by implication, and in a far more nasty way,
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isto tako, se implicira na pomalo ružan način
06:34
believe in a society where those who deserve to get to the bottom
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uvjerenje u društvu da će oni koji zasluže biti na dnu
06:37
also get to the bottom and stay there.
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doći i ostati tamo.
06:40
In other words, your position in life comes to seem not accidental,
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Drugim riječima, vaša pozicija u životu nije plod slučajnosti
06:43
but merited and deserved.
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već sposobnosti i zasluga.
06:45
And that makes failure seem much more crushing.
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I to čini neuspjehe još snažnijim.
06:48
You know, in the Middle Ages, in England,
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Znate, u srednjevjekovnoj Engleskoj,
06:50
when you met a very poor person,
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kada biste sreli siromašnu osobu
06:52
that person would be described as an "unfortunate" --
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ta osoba bi se opisala kao "nesretna".
06:55
literally, somebody who had not been blessed by fortune, an unfortunate.
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Doslovno, to bi bio netko tko nije bio blagoslovljen srećom, netko nesretan.
06:59
Nowadays, particularly in the United States,
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Danas, posebno u Sjedinjenim Državama,
07:01
if you meet someone at the bottom of society,
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ako sretnete nekoga s dna društvene ljestvice,
07:03
they may unkindly be described as a "loser."
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oni će biti, neljubazno, opisani kao "gubitnici".
07:06
There's a real difference between an unfortunate and a loser,
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Postoji velika razlika između "nesretnika" i "gubitnika".
07:09
and that shows 400 years of evolution in society
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I to nam ukazuje na 400godišnju evoluciju društva,
07:12
and our belief in who is responsible for our lives.
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i našeg uvjerenja tko je odgovoran za naše živote.
07:15
It's no longer the gods, it's us. We're in the driving seat.
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To nisu više bogovi, to smo mi. Mi se nalazimo na vozačkom sjedalu.
07:18
That's exhilarating if you're doing well,
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To je sjajno ako vam ide dobro,
07:20
and very crushing if you're not.
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ali i razarajuće ako vam ne ide.
07:22
It leads, in the worst cases --
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To nas vodi, u najgorim slučajevima, u analizama sociologa
07:23
in the analysis of a sociologist like Emil Durkheim --
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poput Emila Durkheima, vodi nas k povećanom broju samoubojstava.
07:26
it leads to increased rates of suicide.
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07:28
There are more suicides in developed, individualistic countries
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Veća je stopa samoubojstava u razvijenim individualističkim zemljama
07:32
than in any other part of the world.
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nego u bilo kojem drugom dijelu svijeta.
07:33
And some of the reason for that
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A neki od razloga tome su da ljudi ono što se njima dogodi
07:35
is that people take what happens to them extremely personally --
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doživljavaju ekstremno osobno.
07:38
they own their success, but they also own their failure.
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Oni posjeduju vlastiti uspjeh. Ali također posjeduju i neuspjeh.
07:42
Is there any relief from some of these pressures
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Postoji li ikakvo olakšanje za ove pritiscke
07:44
that I've been outlining?
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koje sam upravo opisao?
07:45
I think there is.
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Mislim da postoji. Osvrnuti ću se na neke od njih.
07:47
I just want to turn to a few of them.
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07:48
Let's take meritocracy.
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Uzmimo meritokraciju.
07:50
This idea that everybody deserves to get where they get to,
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Ta ideja kako je svatko zaslužio doći upravo tamo gdje je došao.
07:53
I think it's a crazy idea, completely crazy.
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Mislim kako je to luda ideja, potpuno luda.
07:55
I will support any politician of Left and Right,
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Ja ću podržati svakog političara bilo lijevog ili desnog,
07:58
with any halfway-decent meritocratic idea;
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s čak i poluozbiljnom meritokratskom idejom.
08:00
I am a meritocrat in that sense.
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Ja sam meritokrat i to je to.
08:02
But I think it's insane to believe
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Ali mislim kako je suludo vjerovati kako će ikada
08:03
that we will ever make a society that is genuinely meritocratic;
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potojati društvo koje će biti stvarno meritokratsko. To je nemoguć san.
08:07
it's an impossible dream.
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08:08
The idea that we will make a society where literally everybody is graded,
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Ideja da ćemo stvoriti društvo
gdje će svatko biti ocijenjen i odgovarajuće pozicioniran,
08:12
the good at the top, bad at the bottom,
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dobri na vrhu, a loši na dnu,
08:14
exactly done as it should be, is impossible.
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i da će to biti napravljeno baš kako treba, je nemoguća.
08:16
There are simply too many random factors:
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Jednostavno postoji previše nekontroliranih varijabli.
08:18
accidents, accidents of birth,
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Incidenata, incident rođenja,
08:20
accidents of things dropping on people's heads, illnesses, etc.
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incident stvari koje mogu pasti ljudima na glavu, bolesti, itd.
08:23
We will never get to grade them,
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Nikada nećemo uspjeti adekvantno evaluirati sve.
08:25
never get to grade people as they should.
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Nikada nećemo uspjeti ocjeniti ljude kako bi trebali.
08:27
I'm drawn to a lovely quote by St. Augustine in "The City of God,"
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Sviđa mi se dražestan citat Sv. Augustina u "Gradu Boga"
08:30
where he says, "It's a sin to judge any man by his post."
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gdje kaže: "Grijeh je suditi o bilo kojem čovjeku temeljem njegovog položaja."
08:34
In modern English that would mean
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U suvremenom jeziku to bi značilo,
08:36
it's a sin to come to any view of who you should talk to,
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grijeh je suditi o važnosti razgovora s bilo kime
temeljem njihove posjetnice.
08:39
dependent on their business card.
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08:40
It's not the post that should count.
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Nije položaj taj koji je ključan.
08:42
According to St. Augustine, only God can really put everybody in their place;
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Prema Sv. Augustinu,
jedino Bog može svakoga točno pozicionirati u društvu.
08:46
he's going to do that on the Day of Judgment,
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I on će to učiniti na Sudnji dan,
08:48
with angels and trumpets, and the skies will open.
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s anđelima i trubama, i nebo će se otvoriti.
08:50
Insane idea, if you're a secularist person, like me.
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Luda ideja, ako ste sekularna osoba, poput mene.
08:53
But something very valuable in that idea, nevertheless.
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Ali nešto je jako vrijedno u toj ideji, kako bilo.
Drugim riječima, suspregnite se kada trebate suditi o drugim ljudima.
08:56
In other words, hold your horses when you're coming to judge people.
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08:59
You don't necessarily know what someone's true value is.
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Ne morate nužno znati gdje se krije nečija vrijednost.
09:02
That is an unknown part of them,
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To je njihov nepoznati dio.
09:04
and we shouldn't behave as though it is known.
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I mi se ne bi smjeli ponašati kao da znamo gdje je.
09:07
There is another source of solace and comfort for all this.
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Postoji još jedan izvor ohrabrenja i utjehe u svemu ovom.
09:10
When we think about failing in life, when we think about failure,
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Kada razmišljamo o životnim promašajima, kada razmišljamo o greškama,
09:13
one of the reasons why we fear failing
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jedan od razloga zašto se bojimo pogriješiti nije samo
09:15
is not just a loss of income, a loss of status.
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gubitak prihoda, gubitak statusa.
09:17
What we fear is the judgment and ridicule of others.
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Ono čega se bojimo jest sud i podsmjeh drugih. I taj strah postoji.
09:20
And it exists.
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09:21
The number one organ of ridicule, nowadays, is the newspaper.
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Znate, ključan instrument podsmjeha
danas, jesu novine.
09:25
If you open the newspaper any day of the week,
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Ako otvorite novine bilo koji dan u tjednu
09:27
it's full of people who've messed up their lives.
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pun je ljudi koji su zabrljali s vlastitim životima.
09:29
They've slept with the wrong person, taken the wrong substance,
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Spavali su s krivom osobom. Uzeli su krivu supstancu.
09:32
passed the wrong piece of legislation --
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Donijeli su krivi zakon. Što god bilo.
09:34
whatever it is, and then are fit for ridicule.
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I sada su predmet podsmjeha.
09:36
In other words, they have failed. And they are described as "losers."
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Drugim riječima, doživjeli su neuspjeh. I označeni su kao "gubitnici".
09:40
Now, is there any alternative to this?
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Postoji li alternativa tome?
09:42
I think the Western tradition shows us one glorious alternative, which is tragedy.
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Mislim da nam Zapadna tradicija daje sjajnu alternativu.
I to je tragedija.
09:46
Tragic art, as it developed in the theaters of ancient Greece,
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Tragična umjetnost, onako kako se razvila u kazalištima antičke Grčke,
09:49
in the fifth century B.C., was essentially an art form
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u 5 st. p. k., bila je u svojem korjenu umjetnički oblik
09:52
devoted to tracing how people fail,
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koji je bio posvećen otkrivanju načina na koji su ljudi pogriješili.
09:55
and also according them a level of sympathy,
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I u skladu s time bila je prisutna određena razina simpatije.
09:59
which ordinary life would not necessarily accord them.
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Što nije u skladu s običnim životom.
10:02
A few years ago, I was thinking about this,
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Sjećam se prije nekoliko godina, dok sam razmišljao o ovome.
10:04
and I went to "The Sunday Sport,"
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Otišao sam pogledati "Nedjeljni sport",
10:06
a tabloid newspaper I don't recommend you start reading
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tabloid koji vam nikako ne preporučujem za čitanje,
10:09
if you're not familiar with it already.
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ako već niste s njime upoznati.
10:11
(Laughter)
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I otišao sam razgovarati s njima
10:12
And I went to talk to them
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10:13
about certain of the great tragedies of Western art.
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o nekim velikim tragedijama Zapadne umjetnosti.
10:16
I wanted to see how they would seize the bare bones of certain stories,
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Želio sam vidjeti kako će se nosititi s osnovom
neke od priča kada bi im se pojavila kao vijest
10:19
if they came in as a news item at the news desk on a Saturday afternoon.
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u subotu popodne.
10:23
I mentioned Othello; they'd not heard of it but were fascinated.
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Tako sam im ispričao o Otelu. Oni nisu prije čuli za priču, ali su bili njome fascinirani.
10:26
(Laughter)
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(Smijeh)
10:27
I asked them to write a headline for the story.
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Pitao sam ih koji bi naslov stavili Otelu?
10:30
They came up with "Love-Crazed Immigrant Kills Senator's Daughter."
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Došli su do: "Ljubavlju zaluđeni sin imigranta ubio je Sentorovu kći"
10:33
Splashed across the headline.
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naslova preko cijele naslovnice.
10:35
I gave them the plotline of Madame Bovary.
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Ispričao sam im i sažetak priče o "Madame Bovary".
10:37
Again, a book they were enchanted to discover.
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Opet, knjiga koju su otkrili s oduševljenjem.
10:39
And they wrote "Shopaholic Adulteress Swallows Arsenic After Credit Fraud."
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I njoj su dali naslov. "Preljubnica ovisnica o kupovini progutala arsen zbog kreditne prijevare".
10:44
(Laughter)
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(Smijeh)
10:45
And then my favorite --
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I na kraju moj favorit.
10:46
they really do have a kind of genius of their own, these guys --
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Oni su na neki svoj način genijalni, ti dečki.
10:49
my favorite is Sophocles' Oedipus the King:
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Moj favorit je Sofoklov "Kralj Edip"
10:51
"Sex With Mum Was Blinding."
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"Seks s mamom je bio zasljepljujući".
10:54
(Laughter)
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(Smijeh)
10:57
(Applause)
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(Pljesak)
10:59
In a way, if you like, at one end of the spectrum of sympathy,
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Na neki način, ako želite na jednom kraju spektra simpatija,
11:02
you've got the tabloid newspaper.
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nalaze se tabloidi.
11:03
At the other end of the spectrum, you've got tragedy and tragic art.
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na drugom kraju spektra imate tragediju i tragičnu umjetnost.
11:07
And I suppose I'm arguing that we should learn a little bit
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Moja argumentacija je da bismo malo trebali naučiti
11:09
about what's happening in tragic art.
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što se događa u tragičnoj umjetnosti.
11:11
It would be insane to call Hamlet a loser.
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Bilo bi suludo nazvati Hamleta gubitnikom.
11:14
He is not a loser, though he has lost.
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On nije gubitnik, premda je izgubio.
11:16
And I think that is the message of tragedy to us,
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Mislim da je to poruka tragedije za nas,
11:19
and why it's so very, very important, I think.
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i zašto je to toliko važno.
11:22
The other thing about modern society and why it causes this anxiety,
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Druga stvar vezana uz moderno društvo,
i zašto uzrokuje toliko nesigurnosti,
11:26
is that we have nothing at its center that is non-human.
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jest da u svojoj srži nema ništa nehumano.
11:29
We are the first society to be living in a world
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Mi smo prvo društvo koje živi na ovom Planetu
11:31
where we don't worship anything other than ourselves.
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a koje ne obožava ikoga osim sebe.
11:34
We think very highly of ourselves, and so we should;
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Imamo jako visoko mišljenje o sebi. I trebali bismo ga imati.
11:36
we've put people on the Moon, done all sorts of extraordinary things.
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Mi smo doveli ljude na Mjesec. Napravili smo puno nevjerojatnih stvari.
I zato imamo tendenciju obožavati sami sebe.
11:40
And so we tend to worship ourselves. Our heroes are human heroes.
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Naši heroji su ljudski heroji.
11:43
That's a very new situation.
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To je nova situacija.
11:44
Most other societies have had, right at their center,
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Većina drugih društava je imala u svom centru
11:47
the worship of something transcendent: a god, a spirit, a natural force,
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obožavanje naspram nečega transcendentnog. Boga,
duha, prirodnu silu, svemir.
11:50
the universe, whatever it is -- something else that is being worshiped.
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Što god to bilo, nešto se drugo obožavalo.
11:54
We've slightly lost the habit of doing that,
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Mi smo pomalo izgubili tu naviku.
11:56
which is, I think, why we're particularly drawn to nature.
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Što je razlog, po mom mišljenju, zašto smo toliko privučeni prirodom.
Ne zbog našeg zdravlja, premda se to tako često predstavlja.
11:59
Not for the sake of our health, though it's often presented that way,
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Već zato jer nam služi kao bijeg od ljudskog mravinjaka.
12:02
but because it's an escape from the human anthill.
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12:05
It's an escape from our own competition,
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To je bijeg od naše vlastite konkurencije,
12:07
and our own dramas.
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i od naših drama.
12:09
And that's why we enjoy looking at glaciers and oceans,
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To je razlog zašto toliko uživamo gledajući glečere i oceane,
12:11
and contemplating the Earth from outside its perimeters, etc.
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promatrajući Zemlju izvan njenog opsega, itd.
12:15
We like to feel in contact with something that is non-human,
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Sviđa nam se povezanost s nečim što nije ljudsko.
12:19
and that is so deeply important to us.
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A toliko je važno za nas.
12:23
What I think I've been talking about really is success and failure.
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Ono o čemu sam stvarno pričao jest uspjeh i neuspjeh.
12:26
And one of the interesting things about success
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I jedna od zanimljivih stvari povezanih s uspjehom
12:28
is that we think we know what it means.
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jest kako mislimo da znamo što to točno znači.
12:30
If I said that there's somebody behind the screen who's very successful,
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Ako bih vam rekao da je netko iza ekrana
tko je jako, jako uspješan, dobili biste odmah neke ideje u svojim glavama.
12:34
certain ideas would immediately come to mind.
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12:36
You'd think that person might have made a lot of money,
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Pomislili biste kako je ta osoba zaradila puno novca,
postala poznata u nekom polju djelovanja.
12:39
achieved renown in some field.
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1908
12:41
My own theory of success --
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Moja osobna teorija uspjeha, a ja sam netko
12:42
I'm somebody who's very interested in success,
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tko je jako zainteresiran za uspjeh. Ja stvarno želim biti uspješan.
12:44
I really want to be successful,
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12:46
always thinking, how can I be more successful?
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Stalno razmišljam: "Kako mogu biti uspješniji?"
12:48
But as I get older, I'm also very nuanced about what that word "success" might mean.
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Ali dok starim, postajem također jako istančan
o tome što bi mogao značiti "uspjeh".
12:52
Here's an insight that I've had about success:
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Ovo je moj pogled na "uspjeh".
Ne možete biti uspješni u svemu.
12:55
You can't be successful at everything.
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12:57
We hear a lot of talk about work-life balance.
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Čujemo puno toga o ravnoteži između posla i života.
12:59
Nonsense.
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Glupost. Ne možete imati sve. Ne možete.
13:00
You can't have it all. You can't.
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13:02
So any vision of success has to admit what it's losing out on,
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Dakle svaka vizija uspjeha
mora priznati što se time (uspjehom) gubi
13:06
where the element of loss is.
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koji je element gubitka.
13:08
And I think any wise life will accept,
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I svatko tko pametno živi će prihvatiti
13:10
as I say, that there is going to be an element where we're not succeeding.
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kada kažem da će uvijek postojati elementi života u kojima nismo uspjeli.
13:14
And the thing about a successful life is that a lot of the time,
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Stvar vezana uz uspješan život,
jest što često naše ideje,
13:17
our ideas of what it would mean to live successfully are not our own.
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ono što bi prividno značilo da živimo uspješno, nisi naše vlastite.
13:21
They're sucked in from other people;
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One su nam nametnute od drugih ljudi.
13:23
chiefly, if you're a man, your father, and if you're a woman, your mother.
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Uglavnom, ako ste muškarac, od Vašeg oca.
A ako ste žena, od Vaše majke.
13:27
Psychoanalysis has been drumming home this message for about 80 years.
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Psihoanalitičari trube o tome već 80ak godina.
13:30
No one's quite listening hard enough, but I very much believe it's true.
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I nitko ih dovoljno pažljivo ne sluša. Ali ja vjerujem kako je to istina.
13:33
And we also suck in messages from everything from the television,
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I mi smo također prihvatili tu poruku
od svega poput televizije do promocije,
13:37
to advertising, to marketing, etc.
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i marketinga i tako dalje.
13:38
These are hugely powerful forces
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To su enormno snažne sile
13:41
that define what we want and how we view ourselves.
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koje definiraju ono što želimo i način na koji se vidimo.
13:45
When we're told that banking is a very respectable profession,
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Kada nam se kaže kako je bankarstvo vrlo respektabilna profesija
13:48
a lot of us want to go into banking.
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jako puno nas se želi baš time baviti.
13:50
When banking is no longer so respectable, we lose interest in banking.
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Kada nam se bankarstvo prikaže kao ne tako respektabilno, gubimo interes za njime.
13:53
We are highly open to suggestion.
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Jako smo otvoreni na sugestije.
13:56
So what I want to argue for is not that we should give up
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Dakle ono što ja zastupam nije da trebamo odustati
13:59
on our ideas of success,
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od svojih ideja uspjeha.
14:01
but we should make sure that they are our own.
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Ali bismo trebali biti sigurni kako su to naše vlastite ideje.
14:03
We should focus in on our ideas,
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Trebali bismo se fokusirati na naše ideje.
14:05
and make sure that we own them;
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I biti sigurni kako ih posjedujemo,
14:07
that we are truly the authors of our own ambitions.
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kako smo mi uistinu autori naših ambicija.
14:10
Because it's bad enough not getting what you want,
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Jer je dovoljno loše ne dobiti ono što želite.
Ali je još gore imati ideju
14:13
but it's even worse to have an idea of what it is you want,
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o tome što želite i onda otkriti na kraju životnog puta
14:16
and find out, at the end of the journey,
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14:18
that it isn't, in fact, what you wanted all along.
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kako to nije bilo ono što ste uistinu željeli.
14:21
So, I'm going to end it there.
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S ovim ću završiti.
14:23
But what I really want to stress is: by all means, success, yes.
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Ono što želim istaknuti
svim sredstvima, jest uspjeh: da.
14:28
But let's accept the strangeness of some of our ideas.
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Ali želim da prihvatimo bizarnost nekih naših ideja.
14:30
Let's probe away at our notions of success.
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Ispitajmo vlastito shvaćanje uspjeha.
14:33
Let's make sure our ideas of success are truly our own.
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Budimo sigurni kako su ideje o uspjehu uistinu naše.
14:37
Thank you very much.
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Puno vam hvala.
14:39
(Applause)
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(Pljesak)
14:54
Chris Anderson: That was fascinating.
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Chris Anderson: Ovo je bilo fascinantno. Kako ste povezali
14:56
But how do you reconcile this idea
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tu ideju o nekome tko je ---
15:02
of it being bad to think of someone as a "loser,"
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da je loše o nekom misliti da je gubitnik,
15:04
with the idea that a lot of people like, of seizing control of your life,
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s idejom koju voli veliki broj ljudi o uzimanju kontrole nad svojim životom.
15:09
and that a society that encourages that,
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I da društvo koje to potiče
15:12
perhaps has to have some winners and losers?
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možda mora imati pobjednike i gubitnike.
15:15
Alain De Botton: Yes, I think it's merely the randomness
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Alain de Botton: Da. Mislim da je slučajnost
15:17
of the winning and losing process that I want to stress,
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procesa dobivanja i gubljenja ono što želim istaknuti.
15:20
because the emphasis nowadays is so much on the justice of everything,
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Danas je snažan naglasak
na pravednosti svega.
15:24
and politicians always talk about justice.
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Političari stalno govore o pravednosti.
15:26
Now I'm a firm believer in justice, I just think that it's impossible.
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Ja čvrsto vjerujem u pravednost. Samo što mislim da je to nemoguće.
15:29
So we should do everything we can to pursue it,
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Zato bismo trebali napraviti sve što možemo,
sve što možemo ne bismo li to slijedili.
15:33
but we should always remember that whoever is facing us,
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Ali na kraju dana bismo se uvijek trebali sjetiti
s kime god da smo suočeni, što god da se dogodilo u njihovim životima,
15:36
whatever has happened in their lives,
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15:38
there will be a strong element of the haphazard.
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uvijek će postojati snažan element slučajnosti.
15:41
That's what I'm trying to leave room for;
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I to je ono što ja pokušavam istaknuti i ostaviti prostor za.
15:43
otherwise, it can get quite claustrophobic.
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U suprotnom može postati prilično klaustrofobično.
15:45
CA: I mean, do you believe that you can combine
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Chris Anderson: Vjerujete li da možete povezati
15:47
your kind of kinder, gentler philosophy of work
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svoju ideju o ljubaznijoj, nježnijoj filozofiji rada
s uspješnom ekonomijom?
15:50
with a successful economy?
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15:53
Or do you think that you can't,
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Ili mislite da ne možete?
15:54
but it doesn't matter that much that we're putting too much emphasis on that?
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Je li uistinu važno koliko važnosti svemu tome pridajemo?
Alain de Botton: Stravična je ideja
15:58
AB: The nightmare thought
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16:00
is that frightening people is the best way to get work out of them,
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kako je najbolji način da ljudi obave posao tako da ih zastrašujemo.
16:04
and that somehow the crueler the environment,
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I da što je nemilosrdnije okruženje
16:07
the more people will rise to the challenge.
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više će ljudi biti doraslo tom izazovu.
16:09
You want to think, who would you like as your ideal dad?
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Razmislite o tome tko bi bio vaš idealni otac?
16:12
And your ideal dad is somebody who is tough but gentle.
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Vaš idealni otac bi bio netko tko je čvrst, ali blag.
16:16
And it's a very hard line to make.
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I to je jako tanka linija.
16:18
We need fathers, as it were, the exemplary father figures in society,
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Trebamo očeve, kao što su bili, primjerene očinske figure u društvu
16:22
avoiding the two extremes,
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izbjegavajući dva ekstrema.
16:24
which is the authoritarian disciplinarian on the one hand,
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Autoritativan, strogi odgajatelj, s jedne strane.
16:28
and on the other, the lax, no-rules option.
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A s druge, opušten, nesklon pravilima.
16:32
CA: Alain De Botton.
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Chris Anderson: Alain de Botton.
16:34
AB: Thank you very much.
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Alain de Botton: Puno vam hvala.
16:36
(Applause)
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(Pljesak)
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