Andy Hobsbawm: Do the green thing

Prevodilac: Sandra Gojic Lektor: Ivana Korom

Great creativity. In times of need, we need great creativity.

Velika kreativnost. U teškim vremenima, potrebna nam je velika kreativnost.

Discuss. Great creativity is astonishingly, absurdly, rationally, irrationally powerful.

Razgovarajte. Velika kreativnost je iznenađujuće, apsurdno, razumno, nerazumno moćna.

Great creativity can spread tolerance, champion freedom,

Velika kreativnost može da širi toleranciju, da se bori za slobodu,

make education seem like a bright idea.

da učini da obrazovanje izgleda kao dobra ideja.

(Laughter)

(smeh )

Great creativity can turn a spotlight on deprivation,

Velika kreativnost može da ukaže na siromaštvo

or show that deprivation ain't necessarily so.

ili da pokaže da siromaštvo nije nužno takvo.

Great creativity can make politicians electable,

Velika kreativnost može da učini da političari budu izabrani

or parties unelectable.

ili da stranke to ne mogu biti.

It can make war seem like tragedy or farce.

Može da učini da rat izgleda kao tragedija ili farsa.

Creativity is the meme-maker that puts slogans on our t-shirts

Kreativnost je ideja koja stavlja slogane na naše majice

and phrases on our lips.

i fraze u naša usta.

It's the pathfinder that shows us a simple road

Vodič koji nam pokazuje jednostavan put

through an impenetrable moral maze.

kroz teško prolazni moralni lavirint.

Science is clever, but great creativity is something less knowable,

Nauka je pametna, ali velika kreativnost je nešto manje poznato,

more magical. And now we need that magic.

ali više magično. A sada nam je potrebna ta magija.

This is a time of need.

Ovo je teško vreme.

Our climate is changing quickly, too quickly.

Naša klima se brzo menja, suviše brzo.

And great creativity is needed to do what it does so well:

A velika kreativnost treba da učini ono što čini najbolje:

to provoke us to think differently with dramatic creative statements.

da nas provocira da razmišljamo drugačije sa dramatičnim kreativnim izjavama.

To tempt us to act differently

Da nas izaziva da se ponašamo drugačije

with delightful creative scraps.

sa zanosnim kreativnim beleškama.

Here is one such scrap from an initiative I'm involved in

Evo jedne takve beleške nastale iz pokreta u koji sam uključen -

using creativity to inspire people to be greener.

korišćenje kreativnosti da bi se ljudi inspirisali da doprinose zaštiti životne sredine.

(Video) Man: You know, rather than drive today, I'm going to walk.

Snimak: Čovek: Znaš, radije ću prošetati danas, nego voziti.

Narrator: And so he walked, and as he walked he saw things.

Pripovedač: I tako je on hodao i dok je hodao, video je stvari.

Strange and wonderful things he would not otherwise have seen.

Čudne i divne stvari koje inače ne bi video.

A deer with an itchy leg. A flying motorcycle.

Jelena koga svrbi noga. Leteći motor.

A father and daughter separated from a bicycle by a mysterious wall.

Oca i ćerku odvojene od bicikla tajanstvenim zidom.

And then he stopped. Walking in front of him was her.

I onda je stao. Ispred njega je hodala ona.

The woman who as a child had skipped with him through fields

Žena koja je pobegla sa njim kroz polja dok su bili deca

and broken his heart.

i slomila mu srce.

Sure, she had aged a little.

Naravno, malo je ostarila.

In fact, she had aged a lot.

Ustvari, mnogo je ostarila.

But he felt all his old passion for her return.

Ali je on osetio kako se sve strasti prema njoj vraćaju.

"Ford," he called softly. For that was her name.

"Ford", nežno je pozvao. Jer to je bilo njeno ime.

"Don't say another word, Gusty," she said,

"Nemoj ništa više da kažeš, Gasti", ona reče,

for that was his name.

jer to je bilo njegovo ime.

"I know a tent next to a caravan, exactly 300 yards from here.

"Znam za jedan šator blizu karavana, tačno 276 metara odavde.

Let's go there and make love. In the tent."

Idemo tamo da vodimo ljubav. U šatoru."

Ford undressed. She spread one leg, and then the other.

Ford se skinula. Razmaknula je jednu nogu, pa drugu nogu.

Gusty entered her boldly and made love to her rhythmically

Gasti je ušao smelo i vodio ljubav sa njom u ritmu

while she filmed him, because she was a keen amateur pornographer.

dok ga je ona snimala, jer je bila zagriženi pornografski amater.

The earth moved for both of them.

Zemlja se pomerila za njih oboje.

And they lived together happily ever after.

I zauvek su živeli srećno.

And all because he decided to walk that day.

I sve zato što je on odlučio da toga dana pešači.

(Applause)

( Aplauz )

Andy Hobsbawm: We've got the science, we've had the debate.

Endi Hobsbaum: Imamo nauku, imamo diskusiju.

The moral imperative is on the table.

Moralno načelo je na stolu.

Great creativity is needed to take it all,

Velika kreativnost je potrebna da sve uzme u obzir,

make it simple and sharp.

i da to načini jednostavnim i jasnim.

To make it connect. To make it make people want to act.

Da to poveže. Da načini da ljudi žele da reaguju.

So this is a call, a plea,

Dakle, ovo je poziv, molba,

to the incredibly talented TED community.

neverovatno talentovanoj TED zajednici.

Let's get creative against climate change.

Hajde da iskoristimo kreativnost protiv klimatskih promena.

And let's do it soon. Thank you.

I hajde da to uradimo uskoro. Hvala vam.

(Applause)

(Aplauz)