Andy Hobsbawm: Do the green thing

Prevoditelj: Suzana Baric Recezent: Senzos Osijek

Great creativity. In times of need, we need great creativity.

Velika kreativnost. U vremenima potrebe potrebna nam je velika kreativnost.

Discuss. Great creativity is astonishingly, absurdly, rationally, irrationally powerful.

Raspravite. Velika kreativnost je zadivljujuće, apsurdno, razumno, nerazumno snažna.

Great creativity can spread tolerance, champion freedom,

Velika kreativnost može širiti toleranciju, biti pobornik slobode,

make education seem like a bright idea.

učiniti obrazovanje sjajnom idejom.

(Laughter)

(Smijeh)

Great creativity can turn a spotlight on deprivation,

Velika kreativnost može staviti naglasak na siromaštvo

or show that deprivation ain't necessarily so.

i pokazati da ono nije nužno.

Great creativity can make politicians electable,

Velika kreativnost može učiniti da političari budu izabrani

or parties unelectable.

ili da se stranke ne izaberu.

It can make war seem like tragedy or farce.

Rat može učiniti tragedijom ili farsom.

Creativity is the meme-maker that puts slogans on our t-shirts

Kreativnost je ideja što postavlja slogane na naše majice

and phrases on our lips.

i fraze na naše usne.

It's the pathfinder that shows us a simple road

Vodič je koji pokazuje jednostavan put

through an impenetrable moral maze.

kroz neprobojan moralni labirint.

Science is clever, but great creativity is something less knowable,

Znanost je pametna, ali velika kreativnost nešto je što se manje zna,

more magical. And now we need that magic.

čarobnija je. A u ovom trenutku trebamo čaroliju.

This is a time of need.

Ovo je vrijeme potrebe.

Our climate is changing quickly, too quickly.

Klima se mijenja brzo, prebrzo.

And great creativity is needed to do what it does so well:

Velika kreativnost potrebna je da bi činila ono što čini tako dobro:

to provoke us to think differently with dramatic creative statements.

poticati nas da razmišljamo drugačije s dramatičnim kreativnim izjavama.

To tempt us to act differently

Dovesti nas u iskušenje da se drugačije ponašamo

with delightful creative scraps.

s predivnim kreativnim komadićima.

Here is one such scrap from an initiative I'm involved in

Evo jednog takvog komadića koji je nastao iz inicijative u koju sam uključen,

using creativity to inspire people to be greener.

a koristi kreativnost da bi inspirirala ljude da pridonose zaštiti okoliša.

(Video) Man: You know, rather than drive today, I'm going to walk.

(Video) Čovjek: Znate, umjesto da se vozim, danas ću ići pješke.

Narrator: And so he walked, and as he walked he saw things.

Govornik: I tako je hodao, i kako je hodao vidio je stvari.

Strange and wonderful things he would not otherwise have seen.

Čudne i prekrasne stvari koje inače ne bi vidio.

A deer with an itchy leg. A flying motorcycle.

Jelena kojeg svrbi noga. Leteći motocikl.

A father and daughter separated from a bicycle by a mysterious wall.

Oca i kćer odvojene od bicikla tajanstvenim zidom.

And then he stopped. Walking in front of him was her.

Onda je stao. Ispred njega je hodala ona.

The woman who as a child had skipped with him through fields

Žena koja je kao dijete skakutala po polju s njim

and broken his heart.

i slomila njegovo srce.

Sure, she had aged a little.

Naravno, malo je ostarila.

In fact, she had aged a lot.

Zapravo, dosta je ostarila.

But he felt all his old passion for her return.

Ali osjetio je svu staru strast zbog njenog povratka.

"Ford," he called softly. For that was her name.

"Ford", zazvao je nježno. Jer to je bilo njeno ime.

"Don't say another word, Gusty," she said,

"Nemoj više reći niti riječ, Gusty", rekla je,

for that was his name.

jer tako se on zvao.

"I know a tent next to a caravan, exactly 300 yards from here.

"Ima jedan šator kraj kamp prikolice, točno 300 metara odavde.

Let's go there and make love. In the tent."

Otiđimo ondje i vodimo ljubav. U šatoru."

Ford undressed. She spread one leg, and then the other.

Ford se razodjenula. Raširila je jednu pa drugu nogu.

Gusty entered her boldly and made love to her rhythmically

Gusty je smjelo ušao u nju i u ritmu vodio ljubav s njom

while she filmed him, because she was a keen amateur pornographer.

dok ga je ona snimala jer je bila gorljivi pornograf amater.

The earth moved for both of them.

Pod oboje se zemlja tresla.

And they lived together happily ever after.

I zauvijek su živjeli sretni.

And all because he decided to walk that day.

I sve to zato što je taj dan odlučio ići pješke.

(Applause)

(Pljesak)

Andy Hobsbawm: We've got the science, we've had the debate.

Andy Hobsbawm: Imamo znanost, imali smo raspravu.

The moral imperative is on the table.

Moralni imperativ na redu je za raspravu.

Great creativity is needed to take it all,

Velika kreativnost potrebna je da uzmemo sve,

make it simple and sharp.

da to učinimo jednostavno i oštroumno.

To make it connect. To make it make people want to act.

Da bismo to povezali. Da bismo potaknuli ljude da djeluju.

So this is a call, a plea,

Ovo je poziv, molba

to the incredibly talented TED community.

nevjerojatno talentiranoj zajednici TED-a.

Let's get creative against climate change.

Postanimo kreativni u borbi protiv klimatskih promjena.

And let's do it soon. Thank you.

Učinimo to uskoro. Hvala.

(Applause)

(Pljesak)