Alisa Miller: The news about the news

138,197 views ใƒป 2008-05-21

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: Seh Hyun Rho ๊ฒ€ํ† : Yoonjoo Choi
00:18
How does the news shape the way we see the world?
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์šฐ๋ฆฌ๊ฐ€ ์„ธ๊ณ„๋ฅผ ๋ณด๋Š” ์‹œ์ ์— ๋‰ด์Šค๊ฐ€ ์–ด๋– ํ•œ ์˜ํ–ฅ์„ ๋ผ์น ๊นŒ์š”?
00:22
Here's the world based on the way it looks -- based on landmass.
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์—ฌ๊ธฐ์— ์ง€๋ฆฌ์ ์œผ๋กœ ๋ฐ”๋ผ ๋ณธ ์„ธ๊ณ„์˜ ๋ชจ์Šต์ž…๋‹ˆ๋‹ค.
00:28
And here's how news shapes what Americans see.
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๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์€ ๋‰ด์Šค๊ฐ€ ๋ฏธ๊ตญ์ธ๋“ค์—๊ฒŒ ๋ณด์—ฌ์ฃผ๋Š” ์„ธ๊ณ„์˜ ๋ชจ์Šต์ž…๋‹ˆ๋‹ค.
00:35
This map -- (Applause) -- this map shows the number of seconds
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์ด ์ง€๋„๋Š” - (๋ฐ•์ˆ˜) - ์ด ์ง€๋„๋Š” ๋ฏธ๊ตญ ๋ฐฉ์†ก๋ง๊ณผ ์ผ€์ด๋ธ” ๋‰ด์Šค ๊ธฐ๊ด€๋“ค์ด
00:49
that American network and cable news organizations dedicated to news stories,
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๋‰ด์Šค์— ํ• ๋‹นํ•œ ์‹œ๊ฐ„์„ ๊ตญ๊ฐ€๋ณ„๋กœ ๋ณด์—ฌ์ค€ ์ง€๋„์ž…๋‹ˆ๋‹ค.
00:54
by country, in February of 2007 -- just one year ago.
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2007๋…„ 2์›”, 1๋…„ ์ „์˜ ๊ฒƒ๋“ค์ž…๋‹ˆ๋‹ค.
00:59
Now, this was a month when North Korea agreed to dismantle its nuclear facilities.
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์ž, ์ด ๋‹ฌ์€ ๋ถํ•œ์ด ํ•ต๋ฌด๊ธฐ ์‹œ์„ค๋“ค์„ ํ•ด์ฒดํ•˜๊ธฐ๋กœ ๋™์˜ํ–ˆ์—ˆ์Šต๋‹ˆ๋‹ค.
01:05
There was massive flooding in Indonesia.
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์ธ๋„๋„ค์‹œ์•„์—์„œ๋Š” ๋Œ€ํ™์ˆ˜๊ฐ€ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
01:09
And in Paris, the IPCC released its study confirming man's impact on global warming.
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๊ทธ๋ฆฌ๊ณ , ํŒŒ๋ฆฌ์—์„œ๋Š” ์ธ๋ฅ˜๊ฐ€ ์ง€๊ตฌ ์˜จ๋‚œํ™”์— ๋ผ์นœ ์˜ํ–ฅ์— ๊ด€ํ•œ IPCC (์œ ์—”์ •๋ถ€๊ฐ„ ๊ธฐํ›„๋ณ€ํ™”์œ„์›ํšŒ) ๋ณด๊ณ ์„œ๊ฐ€ ๋‚˜์™”์Šต๋‹ˆ๋‹ค.
01:17
The U.S. accounted for 79 percent of total news coverage.
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์ „์ฒด ๋‰ด์Šค ๋ณด๋„๋Ÿ‰์˜ 79%๋ฅผ ๋ฏธ๊ตญ์ด ์ฐจ์ง€ํ–ˆ์Šต๋‹ˆ๋‹ค.
01:22
And when we take out the U.S. and look at the remaining 21 percent,
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๊ทธ๋ฆฌ๊ณ  ๋ฏธ๊ตญ์„ ์ œ์™ธํ•œ 21%๋ฅผ ์‚ดํŽด๋ณด๋ฉด,
01:27
we see a lot of Iraq -- that's that big green thing there -- and little else.
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์ด๋ผํฌ๊ฐ€ ๋งŽ์ด ๋ณด์ด์ฃ  - ์ €๊ธฐ ์ปค๋‹ค๋ž€ ์ดˆ๋ก์ƒ‰ ๋ถ€์œ„ - ๊ทธ๋ฆฌ๊ณ  ๊ทธ ์™ธ์—” ๋ณ„๋กœ ์—†์Šต๋‹ˆ๋‹ค.
01:34
The combined coverage of Russia, China and India, for example, reached just one percent.
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์˜ˆ๋ฅผ ๋“ค์–ด, ๋Ÿฌ์‹œ์•„, ์ค‘๊ตญ๊ณผ ์ธ๋„์˜ ํ•ฉ์นœ ๋ณด๋„๋Ÿ‰์€ ๊ฒจ์šฐ 1% ์˜€์Šต๋‹ˆ๋‹ค.
01:42
When we analyzed all the news stories and removed just one story,
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๋ชจ๋“  ๋ณด๋„ ๊ธฐ์‚ฌ๋ฅผ ๋ถ„์„ํ•˜๊ณ  ๋‹จ ํ•˜๋‚˜์˜ ๊ธฐ์‚ฌ๋ฅผ ์ œ์™ธํ–ˆ์—ˆ์„ ๋•Œ์˜
01:48
here's how the world looked.
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์„ธ๊ณ„์˜ ๋ชจ์Šต์ž…๋‹ˆ๋‹ค.
01:50
What was that story? The death of Anna Nicole Smith.
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๊ทธ ๊ธฐ์‚ฌ๋Š” ๋ฌด์—‡์ด์—ˆ์„๊นŒ์š”? ์•ˆ๋‚˜ ๋‹ˆ์ฝœ ์Šค๋ฏธ์Šค์˜ ์ฃฝ์Œ์ด์—ˆ์Šต๋‹ˆ๋‹ค.
01:57
This story eclipsed every country except Iraq,
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์ด ์ด์•ผ๊ธฐ๋Š” ์ด๋ผํฌ๋ฅผ ์ œ์™ธํ•œ ๋ชจ๋“  ๊ธฐ์‚ฌ๋ณด๋‹ค ๋” ๋งŽ์€ ๋ถ„๋Ÿ‰์„ ์ฐจ์ง€ํ–ˆ์œผ๋ฉฐ,
02:00
and received 10 times the coverage of the IPCC report.
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IPCC ๋ณด๊ณ ์„œ๋ณด๋‹ค 10๋ฐฐ๋‚˜ ๋” ๋งŽ์€ ๋งŽ์•˜์Šต๋‹ˆ๋‹ค.
02:06
And the cycle continues;
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๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฐ ์‹์˜ ์ˆœํ™˜์€ ๊ณ„์†๋ฉ๋‹ˆ๋‹ค.
02:08
as we all know, Britney has loomed pretty large lately.
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์•„์‹œ๋‹ค์‹œํ”ผ, ์š”์ฆ˜์—๋Š” ๋ธŒ๋ฆฌํŠธ๋‹ˆ๊ฐ€ ๋งŽ์ด ๋ˆˆ์— ๋„์ž…๋‹ˆ๋‹ค.
02:11
So, why don't we hear more about the world?
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๊ทธ๋Ÿฌ๋ฉด ์™œ ์šฐ๋ฆฌ๋Š” ์„ธ๊ณ„์— ๋Œ€ํ•ด์„œ ๋” ๋งŽ์ด ๋ชป ๋“ฃ๊ณ  ์žˆ์„๊นŒ์š”?
02:14
One reason is that news networks have reduced the number of their foreign bureaus by half.
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ํ•˜๋‚˜์˜ ์ด์œ ๋Š” ๋‰ด์Šค ๋ฐฉ์†ก๋ง๋“ค์ด ์™ธ๊ตญ์ธ ์‚ฌ๋ฌด๊ตญ์˜ ์ˆซ์ž๋ฅผ ๋ฐ˜์œผ๋กœ ์ค„์ธ ๋ฐ์— ์žˆ์Šต๋‹ˆ๋‹ค.
02:20
Aside from one-person ABC mini-bureaus in Nairobi, New Delhi and Mumbai,
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๋‚˜์ด๋กœ๋น„, ๋‰ด ๋ธ๋ฆฌ์™€ ๋ชธ๋ฐ”์ด์˜ ABC ์กฐ๊ทธ๋งŒ 1์ธ ์‚ฌ๋ฌด์‹ค๋“ค ์™ธ์—๋Š”,
02:29
there are no network news bureaus in all of Africa, India or South America
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์•„ํ”„๋ฆฌ์นด, ์ธ๋„๋‚˜ ๋‚จ๋ฏธ์—๋Š” ์ „ํ˜€ ๋‰ด์Šค ์‚ฌ๋ฌด๊ตญ๋“ค์ด ์—†์Šต๋‹ˆ๋‹ค.
02:37
-- places that are home to more than two billion people.
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์ด๊ณณ๋“ค์— 20์–ต ์ธ๊ตฌ๊ฐ€ ์‚ด๊ณ  ์žˆ๋Š”๋ฐ๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ๋ง์ž…๋‹ˆ๋‹ค.
02:43
The reality is that covering Britney is cheaper.
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ํ˜„์‹ค์€ ๋ธŒ๋ฆฌํŠธ๋‹ˆ๋ฅผ ๋ณด๋„ํ•˜๋Š”๊ฒŒ ๋” ์‹ธ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
02:48
And this lack of global coverage is all the more disturbing
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๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฐ ์„ธ๊ณ„์ ์ธ ๋ณด๋„์˜ ๋ถ€์กฑ ํ˜„์ƒ์€
02:51
when we see where people go for news.
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์‚ฌ๋žŒ๋“ค์ด ๋‰ด์Šค๋ฅผ ์ฐพ์œผ๋Ÿฌ ์–ด๋””๋กœ ๊ฐ€๋Š”์ง€ ๋ดค์„ ๋•Œ ๋”์šฑ๋” ์‹ฌ๊ฐํ•ด์ง‘๋‹ˆ๋‹ค.
02:54
Local TV news looms large,
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์ง€๋ฐฉ ํ…”๋ ˆ๋น„์ ผ ๋‰ด์Šค๊ฐ€ ์œ ๋‚œํžˆ ํฌ๊ฒŒ ์ฐจ์ง€ํ•˜๊ณ  ์žˆ๊ณ 
02:58
and unfortunately only dedicates 12 percent of its coverage to international news.
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๋ณด๋„๋Ÿ‰์˜ ์˜ค์ง 12%๋งŒ ๊ตญ์ œ์ ์ธ ๋‰ด์Šค์— ํ•ด๋‹น๋ฉ๋‹ˆ๋‹ค.
03:03
And what about the web?
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๊ทธ๋Ÿฌ๋ฉด ์ธํ„ฐ๋„ท์€ ์–ด๋–จ๊นŒ์š”?
03:05
The most popular news sites don't do much better.
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์ œ์ผ ์ธ๊ธฐ ์žˆ๋Š” ๋‰ด์Šค ์‚ฌ์ดํŠธ๋“ค๋„ ๊ทธ๋ฆฌ ๋‚ซ์ง„ ์•Š์Šต๋‹ˆ๋‹ค.
03:09
Last year, Pew and the Colombia J-School analyzed the 14,000 stories
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์ž‘๋…„์— Pew ๋ฐ Colombia J-School์ด ๊ตฌ๊ธ€ ๋‰ด์Šค ์ฒซ ํŽ˜์ด์ง€์—
03:14
that appeared on Google News' front page.
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๋œจ๋Š” 14,000๊ฐœ์˜ ๋‰ด์Šค๊ฑด๋“ค์„ ๋ถ„์„ํ–ˆ์Šต๋‹ˆ๋‹ค.
03:17
And they, in fact, covered the same 24 news events.
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๊ทธ๋ฆฌ๊ณ , ์‚ฌ์‹ค ๊ทธ ๋‰ด์Šค๋“ค์€ ๊ฐ™์€ 24๊ฐœ์˜ ๋‰ด์Šค๋ฅผ ์ „๋‹ฌํ–ˆ์„ ๋ฟ์ž…๋‹ˆ๋‹ค.
03:21
Similarly, a study in e-content showed that much of global news from U.S. news creators
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๋น„์Šทํ•˜๊ฒŒ๋„, ์˜จ๋ผ์ธ ์ฝ˜ํ…์ธ ์— ๋Œ€ํ•œ ํ•œ ์—ฐ๊ตฌ์— ๋”ฐ๋ฅด๋ฉด ๋ฏธ๊ตญ ๋‰ด์Šค ๋ณด๋„์ž๋“ค์˜ ๊ตญ์ œ ๋‰ด์Šค๋Š”
03:26
is recycled stories from the AP wire services and Reuters,
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AP ๋ฐ‘ Reuters์˜ ๋‰ด์Šค๋“ค์„ ์žฌ๋ณด๋„ ํ•œ ๊ฒƒ๋“ค์ด์—ˆ๊ณ ,
03:30
and don't put things into a context that people can understand their connection to it.
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๋ณด๋„์˜ ์—ฐ๊ด€์„ฑ์„ ์ดํ•ดํ•  ์ˆ˜ ์žˆ๋Š” ๋‚ด์šฉ์„ ์ง‘์–ด๋„ฃ์ง€ ์•Š์•˜๋‹ค๋Š” ๊ฒƒ์„ ๋ณด์˜€์Šต๋‹ˆ๋‹ค.
03:34
So, if you put it all together, this could help explain why today's college graduates,
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๊ทธ๋ž˜์„œ, ์ „์ฒด์ ์œผ๋กœ ๋ณด๋ฉด, ์ด ๋ชจ๋“  ๊ฒƒ๋“ค์ด ์™œ ์˜ค๋Š˜๋‚ ์˜ ๋Œ€ํ•™ ์กธ์—…์ƒ๋“ค๊ณผ
03:39
as well as less educated Americans,
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๋œ ๊ต์œก์„ ๋ฐ›์€ ๋ฏธ๊ตญ์ธ๋“ค์ด
03:41
know less about the world than their counterparts did 20 years ago.
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20๋…„ ์ „ ์‚ฌ๋žŒ๋“ค๋ณด๋‹ค ์„ธ๊ณ„์— ๊ด€ํ•ด ๋” ์ ๊ฒŒ ์•Œ๊ณ  ์žˆ๋‹ค๋Š” ์‚ฌ์‹ค์„ ์„ค๋ช…ํ• ์ง€๋„ ๋ชจ๋ฆ…๋‹ˆ๋‹ค.
03:44
And if you think it's simply because we are not interested,
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๊ทธ ์ด์œ ๊ฐ€ ๋‹จ์ˆœํžˆ ๋ฌด๊ด€์‹ฌ์ด๋ผ๊ณ  ์ƒ๊ฐํ•˜๋ฉด,
03:50
you would be wrong.
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๊ทธ๊ฑด ์˜ณ์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
03:52
In recent years, Americans who say they closely follow global news most of the time
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์ง€๋‚œ ๋ช‡ ๋…„๋™์•ˆ ๋งŽ์€ ์‹œ๊ฐ„์„ ๊ตญ์ œ ๋‰ด์Šค ์‹œ์ฒญ์— ํ• ์• ํ•œ๋‹ค๋Š” ๋ฏธ๊ตญ์ธ๋“ค์ด
03:59
grew to over 50 percent.
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50% ์ด์ƒ์œผ๋กœ ์ฆ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค.
04:01
The real question: is this distorted worldview what we want for Americans
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๋ฌป๊ณ  ์‹ถ์€ ๊ฑด, ์ ์  ๊ฐ€๊น๊ฒŒ ์—ฐ๊ฒฐ๋˜๊ณ  ์žˆ๋Š” ์ด ์„ธ์ƒ์—์„œ, ์ด๋ ‡๊ฒŒ ๋’คํ‹€์–ด์ง„ ์„ธ์ƒ์— ๋Œ€ํ•œ ๊ด€์ ์ด ๊ณผ์—ฐ
04:09
in our increasingly interconnected world?
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์šฐ๋ฆฌ๊ฐ€ ์›ํ•˜๋Š” ๊ฒƒ์ผ๊นŒ์š”?
04:12
I know we can do better.
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์ „ ์šฐ๋ฆฌ๊ฐ€ ๋” ์ž˜ํ•  ์ˆ˜ ์žˆ๋‹ค๊ณ  ์ƒ๊ฐํ•ฉ๋‹ˆ๋‹ค.
04:15
And can we afford not to? Thank you.
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๊ทธ๋ฆฌ๊ณ , ๊ทธ๋ ‡์ง€ ์•Š์„ ๊ฒฝ์šฐ ๊ฒฐ๊ณผ๋ฅผ ๊ฐ๋‹นํ•  ์ˆ˜ ์žˆ์„๊นŒ์š”? ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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