Why are we happy? Why aren't we happy? | Dan Gilbert

2,134,810 views ・ 2007-01-16

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Translator: Ana Rozados Reviewer: Serv. de Norm. Lingüística U. de Santiago de Compostela
00:26
When you have 21 minutes to speak,
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Cando tes 21 minutos para falar,
00:28
two million years seems like a really long time.
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dous millóns de anos parecen moito tempo.
00:31
But evolutionarily, two million years is nothing.
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Mais evolutivamente, dous millóns non son nada.
00:34
And yet, in two million years,
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Porén, en dous millóns de anos
00:36
the human brain has nearly tripled in mass,
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o cerebro humano case triplicou a súa masa,
00:39
going from the one-and-a-quarter-pound brain of our ancestor here, Habilis,
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pasando do cerebro de medio quilo que tiñan os nosos devanceiros, Habilis,
00:44
to the almost three-pound meatloaf everybody here has between their ears.
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a uns miolos de case quilo e medio
que temos todos agora entre as orellas.
00:49
What is it about a big brain
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Que acontece cun cerebro grande,
00:52
that nature was so eager for every one of us to have one?
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para que a natureza tivese tanta ansia de nos dar un a todos?
00:56
Well, it turns out when brains triple in size,
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Porque cando o cerebro triplica o seu tamaño
00:58
they don't just get three times bigger; they gain new structures.
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non só se fai tres veces máis grande, senón que adquire novas estruturas.
01:02
And one of the main reasons our brain got so big is because it got a new part,
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Unha das razóns polas que o cerebro se agrandou é porque ten unha parte nova
01:07
called the "frontal lobe,"
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chamada lobo frontal,
01:08
particularly, a part called the "prefrontal cortex."
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en particular unha zona chamada córtex prefrontal.
01:11
What does a prefrontal cortex do for you
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Que fai o córtex prefrontal para xustificar
01:14
that should justify the entire architectural overhaul of the human skull
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todo o cambio arquitectónico do cranio humano
01:18
in the blink of evolutionary time?
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nun chiscar de ollos evolutivo?
01:20
Well, it turns out the prefrontal cortex does lots of things,
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Resulta que o córtex prefrontal fai unha chea de cousas,
01:23
but one of the most important things it does is it's an experience simulator.
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pero unha das máis importantes é ser un simulador de experiencias.
01:29
Pilots practice in flight simulators
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Os pilotos practican en simuladores de voo
01:32
so that they don't make real mistakes in planes.
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para non cometer erros reais en avións.
01:34
Human beings have this marvelous adaptation
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O ser humano posúe esta adaptación marabillosa
01:37
that they can actually have experiences in their heads
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de poder crear experiencias na súa cabeza
01:41
before they try them out in real life.
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antes de experimentalas na vida real.
01:43
This is a trick that none of our ancestors could do,
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Ningún dos nosos devanceiros podía facer este truco,
01:46
and that no other animal can do quite like we can.
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e non pode facelo ningún outro animal como o facemos nós.
01:49
It's a marvelous adaptation.
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É unha adaptación marabillosa.
01:50
It's up there with opposable thumbs and standing upright and language
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Está ao mesmo nivel que o dedo prénsil, erguerse en dúas patas e a linguaxe
01:54
as one of the things that got our species out of the trees
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como unha das cousas que fixo que a nosa especie saíse das árbores
01:58
and into the shopping mall.
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e entrase no centro comercial.
02:00
(Laughter)
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(Risos)
02:02
All of you have done this.
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Todos fixestes isto.
Ben&Jerry’s non teñen xeados de fígado e cebola,
02:04
Ben and Jerry's doesn't have "liver and onion" ice cream,
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02:07
and it's not because they whipped some up, tried it and went, "Yuck!"
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e non porque bateran un pouco, o probaran e dixeran: "Que noxo!",
02:11
It's because, without leaving your armchair,
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senón porque sen erguerte do sofá
02:14
you can simulate that flavor and say "yuck" before you make it.
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podes simular ese sabor e dicir "que noxo" antes de elaboralo.
02:20
Let's see how your experience simulators are working.
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Imos ver como funcionan os simuladores de experiencias.
02:23
Let's just run a quick diagnostic
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Fagamos un breve diagnóstico
02:25
before I proceed with the rest of the talk.
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antes de continuar co resto da charla.
02:27
Here's two different futures that I invite you to contemplate.
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Imos ver dous futuros diferentes e convídovos a que os contempledes.
02:31
You can try to simulate them and tell me which one you think you might prefer.
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Podedes simulalos e dicirme cal pensades que preferiredes.
02:35
One of them is winning the lottery. This is about 314 million dollars.
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Un deles é gañar a lotería. Son uns 314 millóns de dólares.
02:40
And the other is becoming paraplegic.
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E o outro é quedar parapléxico.
02:43
(Laughter)
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(Risos)
02:44
Just give it a moment of thought.
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Pensádeo un intre.
02:46
You probably don't feel like you need a moment of thought.
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Seguramente non precisades tempo para pensalo.
02:49
Interestingly, there are data on these two groups of people,
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É curioso que existen datos sobre estes dous grupos de persoas,
02:53
data on how happy they are.
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datos sobre o felices que son.
02:55
And this is exactly what you expected, isn't it?
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Iso é exactamente o que esperabades, non si?
02:58
But these aren't the data. I made these up!
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Pero eses non son os datos. Inventeinos eu!
03:01
These are the data.
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Estes son os datos.
03:02
You failed the pop quiz, and you're hardly five minutes into the lecture.
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Suspendestes o test e levades cinco minutos escasos na clase.
03:06
Because the fact is that a year after losing the use of their legs
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Porque o feito é que un ano despois de perderen a mobilidade nas pernas,
03:10
and a year after winning the lotto,
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e un ano despois de gañaren a lotería, os que gañaron a lotería e os parapléxicos
03:12
lottery winners and paraplegics are equally happy with their lives.
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son igual de felices coas súas vidas.
03:18
Don't feel too bad about failing the first pop quiz,
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Non vos sintades mal por suspender o primeiro test
03:20
because everybody fails all of the pop quizzes all of the time.
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porque todo o mundo suspende sempre todos os exames sorpresa.
03:24
The research that my laboratory has been doing,
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A investigación que levou a cabo o meu laboratorio,
03:27
that economists and psychologists around the country have been doing,
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que desenvolveron psicólogos e economistas por todo o mundo,
03:30
has revealed something really quite startling to us,
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revelounos en realidade algo bastante sorprendente,
03:33
something we call the "impact bias,"
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ao que lle chamamos o nesgo do impacto,
03:35
which is the tendency for the simulator to work badly,
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que é a tendencia do simulador a funcionar mal.
03:38
for the simulator to make you believe that different outcomes are more different
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Porque o simulador faiche crer que as diferentes posibilidades
03:43
than, in fact, they really are.
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son máis dispares do que en realidade son.
03:45
From field studies to laboratory studies,
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Desde estudos de campo aos do laboratorio,
03:47
we see that winning or losing an election,
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vemos que gañar ou perder unha elección, gañar ou perder unha parella,
03:50
gaining or losing a romantic partner,
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03:52
getting or not getting a promotion,
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conseguir ou non un ascenso, aprobar ou non un exame,
03:54
passing or not passing a college test,
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03:56
on and on,
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etc., ten moito menos impacto, menos intensidade e dura moito menos
03:57
have far less impact, less intensity and much less duration
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04:02
than people expect them to have.
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do que a xente espera que teña.
04:05
A recent study -- this almost floors me --
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Isto case me derruba:
04:11
a recent study showing how major life traumas affect people
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un estudo recente demostra que canto maiores son os traumas vividos,
04:15
suggests that if it happened over three months ago,
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se pasasen uns tres meses antes,
04:18
with only a few exceptions,
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quitando algunhas excepcións,
04:20
it has no impact whatsoever on your happiness.
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non terían impacto sobre a felicidade.
04:24
Why?
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Por que?
04:26
Because happiness can be synthesized.
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Porque a felicidade pode sintetizarse.
04:30
Sir Thomas Brown wrote in 1642, "I am the happiest man alive.
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Sir Thomas Brown escribiu en 1642: "Son o home máis feliz do mundo.
04:34
I have that in me that can convert poverty to riches, adversity to prosperity.
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Teño o don de converter a pobreza en riqueza, a adversidade en prosperidade.
04:39
I am more invulnerable than Achilles; fortune hath not one place to hit me."
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Son máis invulnerable que Aquiles; o fado non ten lugar para me abater".
04:44
What kind of remarkable machinery does this guy have in his head?
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Que clase de maquinaria extraordinaria ten este home na cabeza?
04:47
Well, it turns out it's precisely the same remarkable machinery that all of us have.
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Pois resulta que ten precisamente a mesma que temos todos.
04:53
Human beings have something
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Os humanos teñen algo
04:55
that we might think of as a "psychological immune system,"
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que podemos considerar "sistema psicoinmune":
04:58
a system of cognitive processes, largely nonconscious cognitive processes,
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Un sistema de procesos cognitivo, sobre todo non conscientes,
05:03
that help them change their views of the world,
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que lles axuda a cambiar a súa visión do mundo,
05:07
so that they can feel better about the worlds
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para se sentiren mellor
na situación na que se atopan.
05:09
in which they find themselves.
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05:11
Like Sir Thomas, you have this machine.
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Coma Sir Thomas, tedes esta máquina.
A diferencia del, parece que non o sabedes.
05:14
Unlike Sir Thomas, you seem not to know it.
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05:18
We synthesize happiness, but we think happiness is a thing to be found.
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Sintetizamos a felicidade, pero cremos que é algo que se atopa.
05:23
Now, you don't need me to give you
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Xa non precisades que vos dea
05:25
too many examples of people synthesizing happiness, I suspect,
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moitos exemplos de xente que sintetiza a felicidade, supoño.
05:29
though I'm going to show you some experimental evidence.
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Pero vouvos amosar algunhas probas experimentais,
05:32
You don't have to look very far for evidence.
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non tedes que ir moi lonxe para atopalas.
05:34
I took a copy of the "New York Times"
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Nun exemplar do New York Times
tentei buscar exemplos de xente que sintetiza a felicidade.
05:36
and tried to find some instances of people synthesizing happiness.
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05:39
Here are three guys synthesizing happiness.
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Aquí temos tres tíos que a sintetizan.
05:41
"I'm better off physically, financially, mentally ..."
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"Estou moito mellor física, financeira e mentalmente...
05:43
"I don't have one minute's regret. It was a glorious experience."
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"Non teño nada de que me laiar. Foi unha experiencia gloriosa".
05:46
"I believe it turned out for the best."
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"Coido que resultou ser o mellor".
05:48
Who are these characters who are so damn happy?
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Quen son estes personaxes que están tan felices?
05:51
The first one is Jim Wright.
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O primeiro é Jim Wright.
05:52
Some of you are old enough to remember:
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Algúns tedes idade para lembralo:
05:54
he was the chairman of the House of Representatives,
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Era o presidente da Cámara de Representantes
05:56
and he resigned in disgrace
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e caeu en desgraza e dimitiu
05:58
when this young Republican named Newt Gingrich found out about
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cando aquel mozo republicano, Newt Gingrich,
destapou un turbio negocio que el fixera.
06:01
a shady book deal that he had done.
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06:02
He lost everything.
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Perdeuno todo.
O demócrata máis poderoso do país perdeuno todo.
06:04
The most powerful Democrat in the country lost everything:
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06:06
he lost his money, he lost his power.
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Perdeu o diñeiro e o poder.
06:08
What does he have to say all these years later about it?
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Que di el despois de todos eses anos?
"Estou moito mellor física, financeira e mentalmente
06:11
"I am so much better off physically, financially, mentally
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e en case todos os aspectos".
06:14
and in almost every other way."
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06:15
What other way would there be to be better off?
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En que outros sentidos podería estar mellor?
06:17
Vegetably? Minerally? Animally?
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Vexetal? Mineral? Animalmente?
Xa os cubriu case todos.
06:20
He's pretty much covered them there.
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06:22
Moreese Bickham is somebody you've never heard of.
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Nunca oístes falar de Moresee Bickham.
06:24
Moreese Bickham uttered these words upon being released.
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Moresee Bickham dixo estas palabras tras ser liberado.
06:27
He was 78 years old.
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Tiña 78 anos.
06:28
He'd spent 37 years in Louisiana State Penitentiary
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Pasara 37 nun cárcere do estado de Louisiana
06:31
for a crime he didn't commit.
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por un crime que non cometera.
06:33
He was ultimately [released for good behavior halfway through his sentence.]
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[Ao final liberárono
por boa conducta na metade da súa sentenza].
06:37
What did he have to say about his experience?
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Que dixo da súa experiencia?
06:39
"I don't have one minute's regret. It was a glorious experience."
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"Non teño nada de que me laiar. Foi unha experiencia gloriosa". Gloriosa!
06:42
Glorious!
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06:43
This guy's not saying, "There were some nice guys. They had a gym."
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Non di:
"Había tipos agradables. Tiñan un ximnasio".
06:46
"Glorious" -- a word we usually reserve for something like a religious experience.
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"Gloriosa",
unha palabra que se reserva para algo coma unha experiencia relixiosa.
06:50
Harry S. Langerman uttered these words.
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Harry S. Langermann pronunciou estas palabras, e poderiades coñecelo,
06:53
He's somebody you might have known but didn't,
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porque en 1949 leu un artigo no xornal
06:55
because in 1949, he read a little article in the paper
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06:58
about a hamburger stand owned by these two brothers named McDonald.
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sobre un posto de hamburguesas de dous irmáns, os McDonalds.
07:01
And he thought, "That's a really neat idea!"
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E pensou: "É unha idea estupenda!"
07:03
So he went to find them.
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Entón foi xunta eles e dixéronlle:
07:05
They said, "We can give you a franchise on this for 3,000 bucks."
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"Podémosche dar unha franquía por 3000 dólares".
07:08
Harry went back to New York, asked his brother, an investment banker,
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Harry volveu a Nova York, pediulle a seu irmán, investidor financeiro,
07:11
to loan him 3,000 dollars, and his brother's immortal words were,
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un préstamo de 3000 dólares e a frase inmortal do irmán foi:
07:14
"You idiot, nobody eats hamburgers."
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"Parvo, ninguén come hamburguesas".
07:16
He wouldn't lend him the money.
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Non lle deixou o diñeiro e,
07:17
Of course, six months later, Ray Kroc had exactly the same idea.
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por suposto, seis meses despois Ray Kroc tivo xusto a mesma idea.
07:20
It turns out, people do eat hamburgers,
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Resulta que a xente come hamburguesas,
07:22
and Ray Kroc, for a while, became the richest man in America.
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e Ray Kroc, por un tempo, converteuse no home máis rico de EE. UU.
07:26
And then, finally,
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E, por último,
07:28
some of you recognize this young photo of Pete Best,
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algúns recoñeceredes esta foto antiga de Pete Best,
07:31
who was the original drummer for the Beatles,
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o batería orixinal dos Beatles,
07:33
until they, you know, sent him out on an errand and snuck away
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ata que, xa sabedes, mandárono por aí, pasaron del
07:37
and picked up Ringo on a tour.
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e colleron a Ringo na xira.
07:39
Well, in 1994, when Pete Best was interviewed --
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En 1994, cando entrevistaron a Pete Best
07:41
yes, he's still a drummer; yes, he's a studio musician --
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(si, segue a ser batería, si, é músico de estudio)
07:44
he had this to say: "I'm happier than I would have been with the Beatles."
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dixo isto: "Son máis feliz do que sería cos Beatles".
07:48
OK, there's something important to be learned from these people,
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Ben. Hai algo importante que aprender desta xente,
07:51
and it is the secret of happiness.
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o segredo da felicidade.
07:53
Here it is, finally to be revealed.
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E aquí vai ser revelado por fin.
07:55
First: accrue wealth, power and prestige,
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Primeiro: acumular riqueza, poder e prestixio e logo perdelo.
07:58
then lose it.
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07:59
(Laughter)
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(Risos)
08:01
Second: spend as much of your life in prison as you possibly can.
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Segundo: pasar tanto tempo como poidas no cárcere.
08:05
(Laughter)
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(Risos)
08:06
Third: make somebody else really, really rich.
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Terceiro: facer moi, moi rica a outra persoa.
E por último: non xuntarse cos Beatles.
08:10
And finally: never, ever join the Beatles.
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08:12
(Laughter)
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(Risos)
08:13
Yeah, right.
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Si, xa.
08:14
Because when people synthesize happiness,
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Porque cando a xente sintetiza a felicidade,
08:16
as these gentlemen seem to have done,
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como parece que fixeron estas persoas,
08:19
we all smile at them, but we kind of roll our eyes and say,
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todos lles sorrimos, pero dalgún xeito poñemos os ollos en branco:
08:22
"Yeah, right, you never really wanted the job."
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"Si, xa, en realidade nunca quixeches o traballo".
08:25
"Oh yeah, right -- you really didn't have that much in common with her,
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"Ah, si, claro. A verdade é que non tiñas tanto en común con ela,
08:29
and you figured that out just about the time
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e imaxinabas que co tempo
08:31
she threw the engagement ring in your face."
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che tiraría o anel de compromiso na cara".
08:33
We smirk,
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Facemos un escarnio porque cremos que a felicidade sintética
08:34
because we believe that synthetic happiness is not of the same quality
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non ten a mesma calidade que a que chamamos felicidade natural.
08:38
as what we might call "natural happiness."
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08:41
What are these terms?
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Que significan estes termos?
08:42
Natural happiness is what we get when we get what we wanted,
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A felicidade natural é a que obtemos cando conseguimos o que queremos,
08:45
and synthetic happiness is what we make when we don't get what we wanted.
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e a felicidade sintética é a que creamos cando non conseguimos o que queremos.
08:50
And in our society, we have a strong belief
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Na nosa sociedade temos unha crenza arraigada
08:53
that synthetic happiness is of an inferior kind.
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de que a felicidade sintética é dunha categoría inferior.
Por que temos esa crenza?
08:57
Why do we have that belief?
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08:58
Well, it's very simple.
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Ben, é moi simple.
09:00
What kind of economic engine would keep churning
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Que clase de motor económico seguiría funcionando
09:04
if we believed that not getting what we want
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se cremos que non obter o que queremos
09:07
could make us just as happy as getting it?
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nos pode facer tan felices como obtelo?
09:10
With all apologies to my friend Matthieu Ricard,
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Que me perdoe o meu amigo Matthieu Ricard,
un centro comercial cheo de monxes zen
09:14
a shopping mall full of Zen monks
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09:16
is not going to be particularly profitable,
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non vai ser especialmente rendible
09:18
because they don't want stuff enough.
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porque non precisan demasiadas cousas.
09:20
(Laughter)
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(Risos)
09:22
I want to suggest to you
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Quero ensinarvos que a felicidade sintética
09:23
that synthetic happiness is every bit as real and enduring
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é tan real e duradeira
09:27
as the kind of happiness you stumble upon
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coma o tipo de felicidade que atopades
09:30
when you get exactly what you were aiming for.
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cando conseguides exactamente o que buscades.
09:32
Now, I'm a scientist, so I'm going to do this not with rhetoric,
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Son científico, así que non vou facer isto con retórica,
09:35
but by marinating you in a little bit of data.
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senón mergullándovos nuns cantos datos.
Deixádeme ensinarvos primeiro un paradigma experimental usado
09:38
Let me first show you an experimental paradigm
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09:40
that's used to demonstrate the synthesis of happiness
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para demostrar a síntese da felicidade entre vellos amigos normais.
09:44
among regular old folks.
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E non é meu.
09:45
This isn't mine,
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09:46
it's a 50-year-old paradigm called the "free choice paradigm."
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É un paradigma que ten 50 anos, o da "libre elección".
09:49
It's very simple.
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É moi simple.
09:50
You bring in, say, six objects,
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Traes, por exemplo, seis obxectos,
09:53
and you ask a subject to rank them from the most to the least liked.
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pídeslle a alguén que os puntúe do que máis ao que menos lle gusta.
09:56
In this case, because this experiment uses them,
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Neste caso, porque os usa o experimento,
09:59
these are Monet prints.
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son láminas de Monet.
10:00
Everybody ranks these Monet prints from the one they like the most
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Todos podedes puntuar as láminas de Monet
desde a que máis vos gusta ata a que vos gusta menos.
10:04
to the one they like the least.
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10:05
Now we give you a choice:
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Agora dámosvos a elixir:
10:07
"We happen to have some extra prints in the closet.
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"Temos máis láminas no armario.
10:09
We're going to give you one as your prize to take home.
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Imos darvos unha como premio para levardes para a casa.
10:12
We happen to have number three and number four," we tell the subject.
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Resulta que temos o número tres e o número catro", dicímoslle á persoa.
10:16
This is a bit of a difficult choice,
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É unha elección algo difícil,
10:18
because neither one is preferred strongly to the other,
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porque non preferimos moito máis unha cá outra,
10:20
but naturally, people tend to pick number three,
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pero polo xeral a xente adoita coller o número tres
10:23
because they liked it a little better than number four.
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porque lle gusta un pouco máis có número catro.
10:26
Sometime later -- it could be 15 minutes, it could be 15 days --
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Tempo despois, poden pasar 15 minutos ou 15 días...
10:30
the same stimuli are put before the subject,
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sométese á persoa aos mesmos estímulos,
10:32
and the subject is asked to re-rank the stimuli.
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e pídeselle que volva puntuar eses estímulos.
10:35
"Tell us how much you like them now."
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"Dinos canto che gustan agora".
10:37
What happens?
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Que acontece?
10:38
Watch as happiness is synthesized.
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Observade como se sintetiza a felicidade.
10:40
This is the result that's been replicated over and over again.
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Este é o resultado que se repite unha e outra vez.
10:43
You're watching happiness be synthesized.
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1991
Estades a ver a felicidade sintetizada.
10:45
Would you like to see it again?
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Queredes volver vela?
10:48
Happiness!
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A felicidade!
10:49
"The one I got is really better than I thought!
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2402
"O que gañei é moito mellor do que pensaba!
10:51
That other one I didn't get sucks!"
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O que non levei non vale nada!"
Esa é a síntese da felicidade.
10:54
That's the synthesis of happiness.
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10:55
(Laughter)
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1650
(Risos)
Entón, cal é a resposta correcta a iso?
10:57
Now, what's the right response to that?
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2138
10:59
"Yeah, right!"
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"Si, xa!"
11:02
Now, here's the experiment we did,
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Aquí está o experimento que fixemos,
11:04
and I hope this is going to convince you
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espero que vos convenza de que
11:06
that "Yeah, right!" was not the right response.
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"si, xa!" non era a resposta correcta.
11:08
We did this experiment with a group of patients
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Fixemos este experimento cun grupo de pacientes
11:10
who had anterograde amnesia.
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con amnesia anterógrada.
11:12
These are hospitalized patients.
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Son pacientes hospitalizados,
11:14
Most of them have Korsakoff syndrome,
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2165
a maioría con síndrome de Korsakov,
11:16
a polyneuritic psychosis.
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2157
unha psicose polineurítica.
11:18
They drank way too much, and they can't make new memories.
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Beberon demasiado e non poden crear novos recordos.
11:22
They remember their childhood, but if you walk in and introduce yourself
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3449
Lembran a infancia pero se te achegas e te presentas
11:26
and then leave the room,
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1193
e logo marchas da sala,
11:27
when you come back, they don't know who you are.
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cando volves non saben quen es.
Levamos as láminas de Monet ao hospital.
11:31
We took our Monet prints to the hospital.
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11:34
And we asked these patients to rank them
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E pedímoslles a estes pacientes que as puntuasen
11:37
from the one they liked the most to the one they liked the least.
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da que máis lles gustaba á que lles gustaba menos.
Logo démoslles a escoller entre o número tres e o catro.
11:41
We then gave them the choice between number three and number four.
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3852
11:44
Like everybody else, they said,
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Igual que os demais, dixeron:
11:46
"Gee, thanks Doc! That's great! I could use a new print.
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2691
"Vaia, grazas, doutor. Está xenial! Unha lámina nova.
11:49
I'll take number three."
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1606
Vou coller o número tres".
11:50
We explained we would have number three mailed to them.
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3532
Explicámoslles que lles enviariamos por correo o número tres.
11:54
We gathered up our materials,
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Recollemos os materiais, saímos da sala
11:56
and we went out of the room and counted to a half hour.
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e contamos media hora.
11:58
(Laughter)
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1002
(Risos)
Volvemos á sala e dixemos: "Ola, estamos de volta".
12:00
Back into the room, we say, "Hi, we're back."
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12:03
The patients, bless them, say, "Ah, Doc, I'm sorry,
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Os pacientes, benditos sexan, dixeron: "Doutor, síntoo,
teño un problema de memoria; por iso estou aquí.
12:07
I've got a memory problem; that's why I'm here.
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2230
12:09
If I've met you before, I don't remember."
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729266
2031
Se nos coñecemos antes, non o lembro".
12:11
"Really, Jim, you don't remember? I was just here with the Monet prints?"
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"De verdade non se lembra de min? Vin antes coas láminas de Monet".
12:14
"Sorry, Doc, I just don't have a clue."
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2192
"Síntoo, doutor, non teño nin idea".
12:17
"No problem, Jim.
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1584
"Non se preocupe, Jim. Só preciso que puntúe estas láminas
12:18
All I want you to do is rank these for me,
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2249
12:20
from the one you like the most to the one you like the least."
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3596
da que máis lle guste á que lle guste menos".
12:24
What do they do?
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E que fan?
Ben, primeiro imos comprobar que de verdade teñen amnesia.
12:26
Well, let's first check and make sure they're really amnesiac.
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2940
Pedímoslles aos pacientes con amnesia que nos digan que lámina teñen,
12:29
We ask these amnesiac patients to tell us which one they own,
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3788
12:32
which one they chose last time, which one is theirs.
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cal foi a que escolleron a última vez, a deles.
12:36
And what we find is, amnesiac patients just guess.
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E o que fan os pacientes con amnesia é supoñer.
12:39
These are normal controls, where if I did this with you,
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Son controis rutineiros, que se volos fixese a vós,
12:42
all of you would know which print you chose.
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2109
todos saberiades que lámina escollestes.
12:44
But if I do this with amnesiac patients, they don't have a clue.
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3605
Pero ao facelo a pacientes con amnesia, non teñen nin idea.
12:48
They can't pick their print out of a lineup.
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2577
Non saben escoller a súa lámina da lista.
12:51
Here's what normal controls do: they synthesize happiness. Right?
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4455
Isto é o que fan os controis rutineiros: sintetizan a felicidade.
Non si? Este é o cambio na puntuación,
12:56
This is the change in liking score,
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1807
desde a primeira vez que puntúan ata a segunda vez.
12:58
the change from the first time they ranked to the second time they ranked.
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3513
13:01
Normal controls show -- that was the magic I showed you;
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Os controis rutineiros demostran a maxia que vos ensinei;
13:04
now I'm showing it to you in graphical form --
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2244
agora vou amosárvola de xeito gráfico:
13:06
"The one I own is better than I thought.
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1909
"O que teño é mellor do que pensaba.
13:08
The one I didn't own, the one I left behind,
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2492
O que non teño, aquel que non escollín,
non é tan bo como pensaba".
13:11
is not as good as I thought."
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1810
13:13
Amnesiacs do exactly the same thing. Think about this result.
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4483
Os amnésicos fan exactamente o mesmo. Pensade neste resultado.
13:18
These people like better the one they own,
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A eles gústalles máis o que teñen,
13:20
but they don't know they own it.
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pero non saben que o teñen.
13:24
"Yeah, right" is not the right response!
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"Si, xa" non é a resposta correcta!
13:28
What these people did when they synthesized happiness
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3255
O que fixeron eles cando sintetizaron a felicidade
13:32
is they really, truly changed
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2562
foi en realidade cambiar
13:34
their affective, hedonic, aesthetic reactions to that poster.
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4733
as súas reaccións afectivas, hedónicas e estéticas ante a lámina.
13:40
They're not just saying it because they own it,
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2389
Non o din só porque é deles,
13:42
because they don't know they own it.
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2535
porque non saben que o teñen.
13:45
When psychologists show you bars,
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2562
Cando os psicólogos vos ensinan barras,
13:48
you know that they are showing you averages of lots of people.
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3555
sabedes que vos están a ensinar as medias de moita xente.
13:51
And yet, all of us have this psychological immune system,
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3309
E porén todos temos este sistema psicoinmune,
13:55
this capacity to synthesize happiness,
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2474
esta capacidade para sintetizar a felicidade,
13:57
but some of us do this trick better than others.
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3151
pero a algúns dásenos mellor ca a outros.
14:00
And some situations allow anybody to do it more effectively
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E algunhas situacións provocan que calquera o faga de xeito máis efectivo
14:04
than other situations do.
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1760
ca outras situacións.
14:08
It turns out that freedom,
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3245
Resulta que a liberdade,
14:11
the ability to make up your mind and change your mind,
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3326
a capacidade de tomar decisións e de cambialas,
14:14
is the friend of natural happiness,
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2153
é unha aliada natural da felicidade, porque che permite escoller
14:17
because it allows you to choose among all those delicious futures
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3711
entre todos os prometedores futuros
14:20
and find the one that you would most enjoy.
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2350
e atopar aquel do que máis gozarías.
14:23
But freedom to choose,
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1752
Pero a liberdade de elección,
14:25
to change and make up your mind,
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1757
de cambiar e tomar decisións,
14:26
is the enemy of synthetic happiness,
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2797
é inimiga da felicidade sintética.
14:29
and I'm going to show you why.
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1447
E vouvos amosar por que. Dilbert xa o sabe, claro.
14:31
Dilbert already knows, of course.
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1700
14:32
"Dogbert's tech support. How may I abuse you?"
306
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2182
"Asistencia Dogbert. Como podo abusar de vostede?"
14:35
"My printer prints a blank page after every document."
307
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2614
"A impresora saca unha folla en branco con cada páxina".
14:37
"Why complain about getting free paper?"
308
877643
1976
"Por que queixarse por ter papel gratis?"
14:39
"Free? Aren't you just giving me my own paper?"
309
879643
2276
"Gratis? Non me estás a dar o meu propio papel?
14:41
"Look at the quality of the free paper compared to your lousy regular paper!
310
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3676
"Mira a calidade do papel gratis comparada co teu ruín papel normal!
14:45
Only a fool or a liar would say that they look the same!"
311
885643
2776
Só un parvo ou un mentireiro diría que parecen iguais!"
14:48
"Now that you mention it, it does seem a little silkier!"
312
888443
2762
"Agora que o dis, si que semella un pouco máis satinado!"
14:51
"What are you doing?"
313
891229
1176
"Que fas?"
14:52
"I'm helping people accept the things they cannot change." Indeed.
314
892429
3827
"Axudarlle á xente a aceptar as cousas que non poden cambiar". Exacto.
14:56
The psychological immune system works best
315
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2444
O sistema psicoinmune funciona mellor
14:59
when we are totally stuck, when we are trapped.
316
899303
3017
cando estamos totalmente atascados, cando estamos atrapados.
15:02
This is the difference between dating and marriage.
317
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2519
Esa é a diferenza entre namorar e estar casados.
15:04
You go out on a date with a guy,
318
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1555
Se saes con alguén
15:06
and he picks his nose; you don't go out on another date.
319
906466
2644
e mete o dedo no nariz non volves ter outra cita.
15:09
You're married to a guy and he picks his nose?
320
909134
2164
E se estás casada e mete o dedo no nariz?
15:11
He has a heart of gold. Don't touch the fruitcake!
321
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2653
Ten un corazón de ouro. Non toques o pastel!
15:13
You find a way to be happy with what's happened.
322
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3421
Buscas un xeito de ser feliz con esa situación.
15:17
(Laughter)
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917444
1001
(Risos)
15:18
Now, what I want to show you
324
918469
1389
Agora, o que quero ensinarvos
15:19
is that people don't know this about themselves,
325
919882
2603
é que a xente non sabe isto sobre ela mesma,
15:22
and not knowing this can work to our supreme disadvantage.
326
922509
4278
e non sabelo pode converterse na nosa maior desvantaxe.
15:26
Here's an experiment we did at Harvard.
327
926811
1977
Este é un experimento feito en Harvard.
15:28
We created a black-and-white photography course,
328
928812
3028
Organizamos un curso de fotografía en branco e negro,
15:31
and we allowed students to come in and learn how to use a darkroom.
329
931864
3577
e deixámoslles aos alumnos vir e aprender a usar o cuarto de revelado.
15:35
So we gave them cameras, they went around campus,
330
935465
2343
Démoslles cámaras e eles foron polo campus
15:37
they took 12 pictures of their favorite professors
331
937832
2361
e tiraron 12 fotos dos seus mestres favoritos,
15:40
and their dorm room and their dog,
332
940217
2055
do seu dormitorio e do seu can,
15:42
and all the other things they wanted to have Harvard memories of.
333
942296
3118
e de todas as cousas que querían ter como lembranzas de Harvard.
15:45
They bring us the camera, we make up a contact sheet,
334
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2526
Trouxéronnos a cámara, creamos unha folla de contacto,
15:47
they figure out which are the two best pictures.
335
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2295
imaxinaron cales eran as dúas mellores fotos
15:50
We now spend six hours teaching them about darkrooms,
336
950307
2511
e pasamos seis horas ensinándolles o cuarto de revelado.
15:52
and they blow two of them up.
337
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1424
E amplían dúas,
15:54
They have two gorgeous 8 x 10 glossies
338
954290
1866
e teñen dúas fermosas fotos de 20x25
15:56
of meaningful things to them, and we say,
339
956180
2021
de cousas importantes para eles, e dicimos:
15:58
"Which one would you like to give up?"
340
958225
2371
"Cal queres descartar?"
16:00
"I have to give one up?"
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1151
"Debo descartar unha?"
16:01
"Yes, we need one as evidence of the class project.
342
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3112
"Si, precisamos unha como proba do proxecto de clase.
16:04
So you have to give me one. You have to make a choice.
343
964931
2618
Así que debes darme unha. Tes que tomar unha decisión.
16:07
You get to keep one, and I get to keep one."
344
967573
2746
Debes quedar ti con unha e eu con outra".
16:10
Now, there are two conditions in this experiment.
345
970343
2976
Hai dúas condicións neste experimento.
16:13
In one case, the students are told,
346
973343
2278
Nun dos casos, díselles aos estudantes:
16:15
"But you know, if you want to change your mind,
347
975645
2356
"Xa sabes, se queres cambiar de idea,
16:18
I'll always have the other one here,
348
978025
1853
sempre vou ter eu aquí a outra,
16:19
and in the next four days, before I actually mail it to headquarters" --
349
979902
4475
e nos seguintes catro días, antes de enviala por correo á central..."
16:24
yeah, "headquarters" --
350
984401
1933
Si, a central...
16:26
(Laughter)
351
986358
1005
"Estarei encantado de trocarcha.
16:27
"I'll be glad to swap it out with you.
352
987387
1849
16:29
In fact, I'll come to your dorm room, just give me an email.
353
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3053
De feito, irei ao teu cuarto, só tes que enviarme un correo.
16:32
Better yet, I'll check with you.
354
992337
1991
Mellor aínda, vereino contigo.
16:34
You ever want to change your mind, it's totally returnable."
355
994352
2888
Se queres cambiar de idea é totalmente reversible.
16:37
The other half of the students are told exactly the opposite:
356
997264
2897
Á outra metade de alumnos díselles xusto o contrario:
16:40
"Make your choice, and by the way,
357
1000185
1730
"Toma unha decisión e, por certo,
16:41
the mail is going out, gosh, in two minutes, to England.
358
1001939
2890
o correo sae en dous minutos cara a Inglaterra.
16:44
Your picture will be winging its way over the Atlantic.
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2645
A túa foto estará voando sobre o Atlántico.
16:47
You will never see it again."
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1747
Non a volverás ver".
16:49
Half of the students in each of these conditions
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2257
A metade dos estudantes en cada un destes casos
16:52
are asked to make predictions
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1480
debe facer predicións
16:53
about how much they're going to come to like
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2072
sobre canto lles vai gustar a foto coa que queden
16:55
the picture that they keep
364
1015762
1352
16:57
and the picture they leave behind.
365
1017138
1687
e a foto que descartan.
16:58
Other students are just sent back to their little dorm rooms
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2901
A outros estudantes envíanos aos seus cuartos
17:01
and they are measured over the next three to six days
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3111
e mídenlles durante os seguintes tres a seis días
17:04
on their satisfaction with the pictures.
368
1024909
1998
o seu agrado e satisfacción coas fotos.
17:06
Look at what we find.
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1238
Mirade o que descubrimos.
17:08
First of all, here's what students think is going to happen.
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3355
Primeiro o que os estudantes cren que vai pasar.
17:11
They think they're going to maybe come to like the picture they chose
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1031572
3893
Pensan que se cadra lles vai gustar a foto que escolleron
17:15
a little more than the one they left behind.
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2516
algo máis que a que descartaron,
pero estas diferenzas non son estatisticamente significativas.
17:18
But these are not statistically significant differences.
373
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3088
É un incremento moi pequeno e non importa moito
17:21
It's a very small increase, and it doesn't much matter
374
1041141
3516
17:24
whether they were in the reversible or irreversible condition.
375
1044681
2968
se están na situación reversible ou na irreversible.
17:27
Wrong-o.
376
1047673
1160
É un erro. Malos simuladores. Porque isto é o que pasa en realidade.
17:28
Bad simulators.
377
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1169
17:30
Because here's what's really happening.
378
1050050
1898
17:31
Both right before the swap and five days later,
379
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3334
Xusto antes do intercambio e cinco días máis tarde,
17:35
people who are stuck with that picture,
380
1055330
2186
ás persoas que están apegadas a esa foto,
17:37
who have no choice,
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1057540
1152
que non teñen elección,
17:38
who can never change their mind,
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1058716
2040
que non poden cambiar de opinión,
17:40
like it a lot.
383
1060780
1429
gústalles moito!
17:42
And people who are deliberating -- "Should I return it?
384
1062934
2951
E as persoas que están deliberando: "Debo cambiala?
17:45
Have I gotten the right one?
385
1065909
1383
Escollín a axeitada? Se cadra esta non é a boa?
17:47
Maybe this isn't the good one. Maybe I left the good one?" --
386
1067316
2899
Quizais descartei a boa?" suicidáronse.
17:50
have killed themselves.
387
1070239
1200
17:51
They don't like their picture.
388
1071463
1458
Non lles gusta a súa foto
17:52
In fact, even after the opportunity to swap has expired,
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1072945
2657
e de feito, mesmo despois de caducar a opción de cambiar,
17:55
they still don't like their picture.
390
1075626
2010
segue sen lles gustar a foto.
17:58
Why?
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1078127
1151
Por que?
17:59
Because the [reversible] condition is not conducive
392
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3308
Porque a situación [reversible] non conduce
18:02
to the synthesis of happiness.
393
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1821
á síntese da felicidade.
18:05
So here's the final piece of this experiment.
394
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2903
E aquí vai a parte final deste experimento.
18:08
We bring in a whole new group of naive Harvard students
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3740
Traemos un novo grupo enteiro de estudantes inxenuos de Harvard
18:11
and we say, "You know, we're doing a photography course,
396
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3356
e dicímoslles: "Mirade, estamos a facer un curso de fotografía e
18:15
and we can do it one of two ways.
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1095289
1751
podemos facelo de dous modos.
18:17
We could do it so that when you take the two pictures,
398
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2633
Podemos facelo de modo que cando tiredes as dúas fotos
18:20
you'd have four days to change your mind,
399
1100264
2021
teñades catro días para cambiar de idea,
18:22
or we're doing another course where you take the two pictures
400
1102309
2889
ou facemos outro curso no que tirades dúas fotos
18:25
and you make up your mind right away and you can never change it.
401
1105222
3065
e tomades unha decisión no momento e nunca podedes cambiala.
18:28
Which course would you like to be in?" Duh!
402
1108311
2024
Que curso preferides facer? Ah!
18:30
Sixty-six percent of the students, two-thirds,
403
1110359
2418
66 por cento dos estudantes, dous terzos,
18:32
prefer to be in the course where they have the opportunity to change their mind.
404
1112801
4069
prefiren estar no curso no que teñen opción de cambiar de idea.
18:36
Hello? Sixty-six percent of the students choose to be in the course
405
1116894
3562
Como? 66 por cento dos estudantes escollen asistir ao curso
18:40
in which they will ultimately be deeply dissatisfied with the picture --
406
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3664
no que finalmente estarán moi insatisfeitos coa foto.
18:44
(Laughter)
407
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1016
Porque non coñecen as condicións nas que agroma a felicidade sintética.
18:45
because they do not know the conditions under which synthetic happiness grows.
408
1125208
5901
18:51
The Bard said everything best, of course, and he's making my point here
409
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5004
O Bardo contouno todo mellor, claro, e defende aquí a miña versión
18:56
but he's making it hyperbolically:
410
1136775
1976
pero faino de xeito hiperbólico:
18:58
"'Tis nothing good or bad But thinking makes it so."
411
1138775
3260
"Non hai nada bo ou ruín/ Mais pensalo faino bo ou ruín".
É un fermoso poema, pero non pode ser totalmente certo.
19:02
It's nice poetry, but that can't exactly be right.
412
1142059
3222
19:05
Is there really nothing good or bad?
413
1145305
2088
De verdade non hai nada bo ou ruín?
19:07
Is it really the case that gall bladder surgery and a trip to Paris
414
1147417
3915
En serio unha operación da vesícula biliar e unha viaxe a París
19:11
are just the same thing?
415
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1537
son o mesmo?
19:12
(Laughter)
416
1152917
1087
(Risos)
19:14
That seems like a one-question IQ test.
417
1154028
3857
Parece un test de CI dunha soa pregunta.
19:17
They can't be exactly the same.
418
1157909
1872
Non poden ser o mesmo.
19:19
In more turgid prose, but closer to the truth,
419
1159805
3080
Nunha prosa máis solemne pero máis próxima á verdade,
19:22
was the father of modern capitalism, Adam Smith, and he said this.
420
1162909
3374
o pai do capitalismo moderno, Adam Smith, dixo o seguinte.
19:26
This is worth contemplating:
421
1166307
1955
Vale a pena contemplar isto:
19:28
"The great source of both the misery and disorders of human life
422
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3952
"A gran fonte tanto da miseria coma das desordes da vida humana
19:32
seems to arise from overrating the difference
423
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2623
parece proceder de sobrevalorar a diferenza
19:34
between one permanent situation and another.
424
1174909
2976
entre unha situación permanente e outra...
19:37
Some of these situations may, no doubt, deserve to be preferred to others,
425
1177909
5297
Sen dúbida algunhas situacións merecen ser preferidas fronte a outras,
19:43
but none of them can deserve to be pursued
426
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2929
pero ningunha pode merecer ser perseguida
19:46
with that passionate ardor which drives us to violate the rules
427
1186183
4570
con ese ardor apaixonado que nos conduce a violar as regras,
19:50
either of prudence or of justice,
428
1190777
2469
sexan de prudencia ou xustiza,
19:53
or to corrupt the future tranquility of our minds,
429
1193270
2765
ou a corromper a futura tranquilidade da nosa mente,
19:56
either by shame from the remembrance of our own folly,
430
1196059
3537
sexa por vergoña ou por lembranza da nosa propia estupidez,
19:59
or by remorse for the horror of our own injustice."
431
1199620
4072
ou polo arrepentimento do horror da nosa propia inxustiza".
20:03
In other words: yes, some things are better than others.
432
1203716
4732
Noutras palabras: si, algunhas cousas son mellores ca outras.
20:08
We should have preferences that lead us into one future over another.
433
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5503
Debemos ter preferencias que nos conduzan cara a un futuro sobre outro.
20:13
But when those preferences drive us too hard and too fast
434
1213999
3781
Pero cando esas preferencias nos resulten difíciles ou moi rápidas
20:17
because we have overrated the difference between these futures,
435
1217804
3691
porque sobrevaloramos as diferenzas entre eses futuros,
20:21
we are at risk.
436
1221519
2536
corremos un risco.
Cando a nosa ambición ten límites, lévanos a traballar con alegría.
20:24
When our ambition is bounded, it leads us to work joyfully.
437
1224079
3718
20:27
When our ambition is unbounded,
438
1227821
1872
Cando a nosa ambición é ilimitada,
20:29
it leads us to lie, to cheat, to steal, to hurt others,
439
1229717
4414
lévanos a mentir, a enganar, a roubar, a ferir a outros,
20:34
to sacrifice things of real value.
440
1234155
1999
a sacrificar cousas con valor real.
20:36
When our fears are bounded,
441
1236178
2017
Cando os nosos medos son limitados,
20:38
we're prudent, we're cautious,
442
1238219
2135
somos prudentes, cautos,
20:40
we're thoughtful.
443
1240378
1183
reflexivos.
20:41
When our fears are unbounded and overblown,
444
1241585
3263
Cando os nosos medos son ilimitados e desbordantes,
20:44
we're reckless, and we're cowardly.
445
1244872
2210
somos imprudentes e covardes.
20:47
The lesson I want to leave you with, from these data,
446
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3350
A lección que quero compartir con vós a partir destes datos
20:50
is that our longings and our worries are both to some degree overblown,
447
1250999
4079
é que os nosos desexos e preocupacións son en certo xeito desbordantes
20:55
because we have within us the capacity to manufacture the very commodity
448
1255102
6172
porque temos dentro de nós a capacidade de fabricar a propia materia prima
21:01
we are constantly chasing when we choose experience.
449
1261298
4419
que estamos a buscar constantemente cando escollemos a experiencia.
21:05
Thank you.
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1151
Grazas.
21:06
(Applause)
451
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4925
(Aplausos)
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