Kirk Citron: And now, the real news

45,493 views ・ 2010-03-31

TED


Please double-click on the English subtitles below to play the video.

Prevodilac: Ivan Minic Lektor: Sandra Gojic
00:16
We are drowning in news.
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Mi se davimo u vestima.
00:19
Reuters alone puts out
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Samo Rojters objavi
00:21
three and a half million news stories a year.
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tri i po miliona vesti godišnje.
00:23
That's just one source.
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To je samo jedan izvor.
00:26
My question is: How many of those stories
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Moje pitanje je: Koliko će od tih vesti
00:28
are actually going to matter in the long run?
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zaista biti bitno na duge staze?
00:31
That's the idea behind The Long News.
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To je ideja koja se nalazi iza Dugih Vesti.
00:34
It's a project by The Long Now Foundation,
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Iza projekta stoji The Long Now Fondacija,
00:36
which was founded by TEDsters including
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koju su osnovali TEDsteri poput
00:38
Kevin Kelly and Stewart Brand.
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Kevina Kelija i Stjuarta Brenda.
00:40
And what we're looking for is news stories that might still matter
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Ono što mi tražimo su vesti koje će biti bitne
00:42
50 or 100 or 10,000 years from now.
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50 ili 100 ili 10.000 godina od danas.
00:46
And when you look at the news through that filter,
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Kada na vesti gledate kroz taj filter,
00:49
a lot falls by the wayside.
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mnoge postanu sporedne.
00:52
To take the top stories from the A.P. this last year,
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Ako pogledate top vesti A.P. za prošlu godinu:
00:55
is this going to matter in a decade?
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Da li će ovo biti bitno za 10 godina?
00:58
Or this?
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Ili ovo?
01:00
Or this?
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Ili ovo?
01:03
Really?
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Zaista?
01:05
Is this going to matter in 50 or 100 years?
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Da li će ovo biti bitno za 50 ili 100 godina?
01:09
Okay, that was kind of cool.
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Ok, ovo je bilo cool.
01:11
(Laughter)
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(Smeh)
01:13
But the top story of this past year was the economy,
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Ali glavna tema prošle godine bila je ekonomija.
01:15
and I'm just betting that, sooner or later,
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Kladim se da će, pre ili kasnije,
01:18
this particular recession is going to be old news.
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konkretno ova recesija biti stara vest.
01:21
So, what kind of stories might
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Pa kakve onda priče mogu
01:23
make a difference for the future?
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biti bitne i u budućnosti?
01:26
Well, let's take science.
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Uzmimo na primer medicinu.
01:29
Someday, little robots will go
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Jednog dana mali roboti će ići
01:31
through our bloodstreams fixing things.
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našim krvotocima i popravljati stvari.
01:33
That someday is already here if you're a mouse.
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Taj dan je sadašnjost, ako ste miš.
01:35
Some recent stories:
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Neke skorašnje vesti:
01:37
nanobees zap tumors with real bee venom;
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Nanomuve uklanjaju tumore koristeći otrov pravih muva.
01:40
they're sending genes into the brain;
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One šalju gene u mozak.
01:43
a robot they built that can crawl through the human body.
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[Oni su napravili robota] koji može da se kreće kroz ljudsko telo.
01:47
What about resources? How are we going to feed nine billion people?
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A šta sa resursima? Kako ćemo da nahranimo devet milijardi ljudi?
01:50
We're having trouble feeding six billion today.
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Danas je problem i šest milijardi prehraniti.
01:53
As we heard yesterday, there's over a billion people hungry.
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Kao što smo čuli juče, na svetu je više od milijardu gladnih.
01:56
Britain will starve without genetically modified crops.
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Britanija će izgladneti bez genetski modifikovane hrane.
02:00
Bill Gates, fortunately, has bet a billion on [agricultural] research.
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Bil Gejts je, srećom, uložio milijardu u razvoj agrikulture.
02:05
What about global politics?
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Šta sa globalnom politikom?
02:07
The world's going to be very different when and if China sets the agenda,
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Svet će biti mnogo drugačiji kada Kina bude postavljala uslove,
02:10
and they may.
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a to može da se desi.
02:12
They've overtaken the U.S. as the world's biggest car market,
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Pretekli su SAD kao najveće tržište automobila na svetu.
02:15
they've overtaken Germany as the largest exporter,
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Pretekli su Nemačku kao najvećeg izvoznika.
02:19
and they've started doing DNA tests on kids
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Počeli su sa DNK testovima sa decom
02:21
to choose their careers.
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da bi odredili njihove karijere.
02:24
We're finding all kinds of ways to push back the limits of what we know.
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Nalazimo mnogo načina da potisnemo granice onoga što znamo.
02:27
Some recent discoveries:
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Neka skorašnja otkrića:
02:29
There's an ant colony from Argentina that has now
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Postoji kolonija mrava iz Argentine koja se sada
02:31
spread to every continent but Antarctica;
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proširila na sve kontinente osim Antarktika.
02:35
there's a self-directed robot scientist that's made a discovery --
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Postoji potpuno samostalni robot naučnik koji je došao do otkrića.
02:38
soon, science may no longer need us,
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Uskoro, možda uopšte ne budemo potrebni nauci.
02:41
and life may no longer need us either;
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Možda ne budemo više potrebni ni životu.
02:43
a microbe wakes up after 120,000 years.
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Mikrob se probudio posle 120.000 godina.
02:46
It seems that with or without us,
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Izgleda da će sa nama ili bez nas
02:48
life will go on.
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život nastaviti da živi.
02:50
But my pick for the top Long News story of this past year
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Ali moj izbor za najbolju Dugu Vest godine
02:52
was this one: water found on the moon.
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je vest da je pronađena voda na Mesecu.
02:55
Makes it a lot easier to put a colony up there.
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To otkriće čini postavljanje kolonije tamo mnogo jednostavnijim.
02:58
And if NASA doesn't do it, China might,
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Ako NASA to ne bude uradila, Kina možda hoće,
03:00
or somebody in this room might write a big check.
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ili će neko od ljudi iz ove prostorije napisati veliki ček.
03:03
My point is this:
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Moja poenta je ovo:
03:05
In the long run, some news stories
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Na duge staze, neke vesti su
03:07
are more important than others.
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važnije od onih drugih.
03:09
(Applause)
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(Aplauz)
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