Kirk Citron: And now, the real news

45,610 views ใƒป 2010-03-31

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

ืžืชืจื’ื: Sigal Tifferet ืžื‘ืงืจ: Avshalom Aloni
00:16
We are drowning in news.
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ืื ื—ื ื• ื˜ื•ื‘ืขื™ื ื‘ื—ื“ืฉื•ืช.
00:19
Reuters alone puts out
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ืจื•ื™ื˜ืจืก ืœื‘ื“ ืžื•ืฆื™ืื”
00:21
three and a half million news stories a year.
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3.5 ืžื™ืœื™ื•ืŸ ื™ื“ื™ืขื•ืช ื‘ืฉื ื”.
00:23
That's just one source.
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ื•ื–ื” ืจืง ืžืงื•ืจ ืื—ื“.
00:26
My question is: How many of those stories
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ื”ืฉืืœื” ื”ื™ื ื›ืžื” ืžื”ื™ื“ื™ืขื•ืช ื”ืืœื”
00:28
are actually going to matter in the long run?
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ืชื”ื™ื™ื ื” ืžืฉืžืขื•ืชื™ื•ืช ื‘ืขืชื™ื“ ื”ืจื—ื•ืง?
00:31
That's the idea behind The Long News.
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ื–ื” ื”ืจืขื™ื•ืŸ ืžืื—ื•ืจื™ "ื”ื—ื“ืฉื•ืช ื”ืืจื•ื›ื•ืช".
00:34
It's a project by The Long Now Foundation,
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ื–ื”ื• ืคืจื•ื™ื™ืงื˜ ืฉืœ Long Now Foundation,
00:36
which was founded by TEDsters including
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ืฉื ื•ืกื“ื” ืข"ื™ TEDื™ืกื˜ื™ื ื›ื•ืœืœ
00:38
Kevin Kelly and Stewart Brand.
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ืงื•ื•ื™ืŸ ืงืœื™ ื•ืกื˜ื™ื•ืืจื˜ ื‘ืจื ื“.
00:40
And what we're looking for is news stories that might still matter
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ื•ืžื” ืฉืื ื—ื ื• ืžื—ืคืฉื™ื ื–ื” ื›ื•ืชืจื•ืช
00:42
50 or 100 or 10,000 years from now.
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ืฉื™ื”ื™ื• ื—ืฉื•ื‘ื•ืช ื‘ืขื•ื“ 50, 100 ืื• 10,000 ืฉื ื” ืžื”ื™ื•ื.
00:46
And when you look at the news through that filter,
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ืชืกืชื›ืœื• ืขืœ ื”ื—ื“ืฉื•ืช ื“ืจืš ื”ืคื™ืœื˜ืจ ื”ื–ื”,
00:49
a lot falls by the wayside.
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ื”ืจื‘ื” ื“ื‘ืจื™ื ื ื•ืคืœื™ื ื”ืฆื™ื“ื”.
00:52
To take the top stories from the A.P. this last year,
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ืื ืชืงื—ื• ืืช ื”ื›ืชื‘ื•ืช ื”ืžื•ื‘ื™ืœื•ืช ืžืื™ื™.ืคื™. ื‘ืฉื ื” ื”ืื—ืจื•ื ื”,
00:55
is this going to matter in a decade?
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ื”ืื ื”ืŸ ืชื”ื™ื™ื ื” ื—ืฉื•ื‘ื•ืช ื‘ืขื•ื“ ืขืฉื•ืจ?
00:58
Or this?
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ืื• ื–ืืช?
01:00
Or this?
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ืื• ื–ืืช?
01:03
Really?
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ื‘ืืžืช?
01:05
Is this going to matter in 50 or 100 years?
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ื”ืื ื–ื” ื™ื”ื™ื” ื—ืฉื•ื‘ ื‘ืขื•ื“ 50 ืื• 100 ืฉื ื”?
01:09
Okay, that was kind of cool.
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ืื•ืงื™ื™, ื–ื” ื”ื™ื” ื“ื™ ืžื’ื ื™ื‘.
01:11
(Laughter)
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(ืฆื—ื•ืง)
01:13
But the top story of this past year was the economy,
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ืื‘ืœ ื”ืกื™ืคื•ืจ ื”ืžื•ื‘ื™ืœ ื”ืฉื ื” ื”ื™ื” ื”ื›ืœื›ืœื”.
01:15
and I'm just betting that, sooner or later,
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ื•ืื ื™ ืžื”ืžืจ ืฉื‘ืžื•ืงื“ื ืื• ื‘ืžืื•ื—ืจ,
01:18
this particular recession is going to be old news.
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ื”ืžื™ืชื•ืŸ ื”ื ื•ื›ื—ื™ ื™ื”ื™ื” ื—ื“ืฉื•ืช ื™ืฉื ื•ืช.
01:21
So, what kind of stories might
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ืื–, ืื™ื–ื” ืกื•ื’ ืฉืœ ื—ื“ืฉื•ืช ื™ื›ื•ืœ
01:23
make a difference for the future?
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ืœื”ื™ื•ืช ื—ืฉื•ื‘ ืœืขืชื™ื“?
01:26
Well, let's take science.
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ื‘ื•ื ื ืกืชื›ืœ ืขืœ ื”ืžื“ืข.
01:29
Someday, little robots will go
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ืžืชื™ ืฉื”ื•ื, ืจื•ื‘ื•ื˜ื™ื ืงื˜ื ื™ื ื™ืขื‘ืจื•
01:31
through our bloodstreams fixing things.
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ื‘ื“ื ืฉืœื ื• ื•ื™ืชืงื ื• ื“ื‘ืจื™ื.
01:33
That someday is already here if you're a mouse.
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ื”ื™ื•ื ื”ื–ื” ื›ื‘ืจ ื›ืืŸ ืื ืืชื” ืขื›ื‘ืจ.
01:35
Some recent stories:
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ื›ืžื” ื—ื“ืฉื•ืช ื˜ืจื™ื•ืช:
01:37
nanobees zap tumors with real bee venom;
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ื ื ื•-ื“ื‘ื•ืจื™ื ืขื•ืงืฆื•ืช ื’ื™ื“ื•ืœื™ื ืขื ืืจืก ื“ื‘ื•ืจื™ื ืืžื™ืชื™.
01:40
they're sending genes into the brain;
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ืืคืฉืจ ืœืฉืœื•ื— ื’ื ื™ื ืืœ ื”ืžื•ื—.
01:43
a robot they built that can crawl through the human body.
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ืจื•ื‘ื•ื˜ ื™ื›ื•ืœ ืœื–ื—ื•ืœ ื“ืจืš ื’ื•ืฃ ื”ืื“ื.
01:47
What about resources? How are we going to feed nine billion people?
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ืžื” ื‘ืงืฉืจ ืœืžืฉืื‘ื™ื? ืื™ืš ื ืื›ื™ืœ 9 ืžื™ืœื™ืืจื“ ืื ืฉื™ื?
01:50
We're having trouble feeding six billion today.
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ืื ื—ื ื• ืžืชืงืฉื™ื ืœื”ืื›ื™ืœ 6 ืžื™ืœื™ืืจื“ ื”ื™ื•ื.
01:53
As we heard yesterday, there's over a billion people hungry.
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ื›ืคื™ ืฉืฉืžืขื ื• ืืชืžื•ืœ, ื™ืฉ ืžืขืœ ืžื™ืœื™ืืจื“ ืื ืฉื™ื ืจืขื‘ื™ื.
01:56
Britain will starve without genetically modified crops.
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ื‘ืจื™ื˜ื ื™ื” ืชืจืขื‘ ื‘ืœื™ ื™ื‘ื•ืœ ืžื”ื•ื ื“ืก ื’ื ื˜ื™ืช.
02:00
Bill Gates, fortunately, has bet a billion on [agricultural] research.
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ื‘ื™ืœ ื’ื™ื™ื˜ืก, ืœืžื–ืœื ื•, ืฉื ืžื™ืœื™ืืจื“ ืขืœ ืžื—ืงืจ ื—ืงืœืื™.
02:05
What about global politics?
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ืžื” ื‘ืงืฉืจ ืœืคื•ืœื™ื˜ื™ืงื” ืขื•ืœืžื™ืช?
02:07
The world's going to be very different when and if China sets the agenda,
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ื”ืขื•ืœื ื™ื”ื™ื” ืฉื•ื ื” ืžืื“ ืื ื•ื›ืืฉืจ ืกื™ืŸ ืชืงื‘ืข ืืช ืกื“ืจ ื”ื™ื•ื,
02:10
and they may.
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ื•ืื•ืœื™ ื–ื” ื™ืงืจื”.
02:12
They've overtaken the U.S. as the world's biggest car market,
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ื”ื ืขืงืคื• ืืช ืืจื”"ื‘ ื›ืฉื•ืง ื”ืจื›ื‘ ื”ื’ื“ื•ืœ ื‘ื™ื•ืชืจ.
02:15
they've overtaken Germany as the largest exporter,
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ื”ื ืขืงืคื• ืืช ื’ืจืžื ื™ื” ื›ื™ืฆื•ืืŸ ื”ื’ื“ื•ืœ ื‘ื™ื•ืชืจ.
02:19
and they've started doing DNA tests on kids
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ื•ื”ื ื”ื—ืœื• ืœื‘ืฆืข ื‘ื“ื™ืงื•ืช ื’ื ื˜ื™ื•ืช ืœื™ืœื“ื™ื
02:21
to choose their careers.
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ื›ื“ื™ ืœื‘ื—ื•ืจ ืœื”ื ืงืจื™ื™ืจื”.
02:24
We're finding all kinds of ways to push back the limits of what we know.
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ืื ื—ื ื• ื“ื•ื—ืงื™ื ืืช ื’ื‘ื•ืœื•ืช ื”ื™ื“ืข ื”ืงื™ื™ื.
02:27
Some recent discoveries:
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ื›ืžื” ืชื’ืœื™ื•ืช ืื—ืจื•ื ื•ืช:
02:29
There's an ant colony from Argentina that has now
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ืžื•ืฉื‘ืช ื ืžืœื™ื ืžืืจื’ื ื˜ื™ื ื” ืขื•ืžื“ืช
02:31
spread to every continent but Antarctica;
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ืœื”ืชืคืฉื˜ ืœื›ืœ ื”ื™ื‘ืฉื•ืช ืคืจื˜ ืœืื ื˜ืืจืงื˜ื™ืงื”.
02:35
there's a self-directed robot scientist that's made a discovery --
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ืจื•ื‘ื•ื˜ ืžื“ืขืŸ ื‘ื”ื›ื•ื•ื ื” ืขืฆืžื™ืช ื’ื™ืœื” ืชื’ืœื™ืช.
02:38
soon, science may no longer need us,
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ื‘ืงืจื•ื‘ ื”ืžื“ืข ืื•ืœื™ ืœื ื™ื–ื“ืงืง ืœื ื•.
02:41
and life may no longer need us either;
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ื•ื›ืš ื’ื ื”ื—ื™ื™ื.
02:43
a microbe wakes up after 120,000 years.
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ืžื™ืงืจื•ื‘ ืžืชืขื•ืจืจ ืœืื—ืจ 120,000 ืฉื ื™ื.
02:46
It seems that with or without us,
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ื›ืš ืฉืื™ืชื ื• ืื• ื‘ืœืขื“ื™ื ื•
02:48
life will go on.
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ื”ื—ื™ื™ื ื™ืžืฉื™ื›ื•.
02:50
But my pick for the top Long News story of this past year
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ืื‘ืœ ืžื”ืฉื ื” ื”ืื—ืจื•ื ื”, ื”ื‘ื—ื™ืจื” ืฉืœื™ ืœื—ื“ืฉื•ืช ื”ืขืชื™ื“
02:52
was this one: water found on the moon.
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ื”ื™ื ื–ืืช: ืžื™ื ื ืžืฆืื• ืขืœ ื”ื™ืจื—.
02:55
Makes it a lot easier to put a colony up there.
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ื™ื”ื™ื” ื”ืจื‘ื” ื™ื•ืชืจ ืงืœ ืœืฉื™ื ืฉื ืžื•ืฉื‘ื”.
02:58
And if NASA doesn't do it, China might,
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ื•ืื ื ืืก"ื ืœื ืชืขืฉื” ื–ืืช, ืื•ืœื™ ืกื™ืŸ,
03:00
or somebody in this room might write a big check.
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ืื• ืžื™ืฉื”ื• ื‘ื—ื“ืจ ื”ื–ื” ืื•ืœื™ ื™ื›ื™ืŸ ืฆ'ืง ื ื“ื™ื‘.
03:03
My point is this:
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ื”ื ืงื•ื“ื” ืฉืœื™ ื”ื™ื ื–ื•:
03:05
In the long run, some news stories
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ื‘ื˜ื•ื•ื— ื”ืืจื•ืš, ื—ืœืง ืžืกื™ืคื•ืจื™ ื”ื—ื“ืฉื•ืช
03:07
are more important than others.
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ื™ื”ื™ื• ื—ืฉื•ื‘ื™ื ื™ื•ืชืจ ืžืื—ืจื™ื.
03:09
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื™ื)
ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

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