Why good leaders make you feel safe | Simon Sinek | TED

Prevoditelj: Krešimir Kerek Recezent: Ivan Stamenković

There's a man by the name of Captain

Postoji čovjek imena satnik

William Swenson

William Swenson

who recently was awarded the congressional Medal of Honor

koji je nedavno nagrađen Kongresnom medaljom časti

for his actions on September 8, 2009.

za svoja djela 8. rujna 2009.

On that day, a column of American

Toga dana, kolona američkih

and Afghan troops

i afganistanskih vojnika

were making their way

išla je

through a part of Afghanistan

kroz dio Afganistana

to help protect

kako bi štitila

a group of government officials,

skupinu vladinih dužnosnika,

a group of Afghan government officials,

skupinu afganistanskih vladinih dužnosnika

who would be meeting with some local

koji su se trebali sastati s lokalnim

village elders.

seoskim starješinama.

The column came under ambush,

Kolona je upala u zasjedu

and was surrounded on three sides,

i bila okružena s tri strane,

and amongst many other things,

a među mnogim drugim stvarima,

Captain Swenson was recognized

satnik Swenson je uočen

for running into live fire

kako utrčava u vatru

to rescue the wounded

kako bi spasio ranjene

and pull out the dead.

i izvukao mrtve.

One of the people he rescued was a sergeant,

Jedan od ljudi koje je spasio bio je narednik

and he and a comrade were making their way

kojeg su satnik i njegov kolega ponijeli

to a medevac helicopter.

prema medicinskom helikopteru.

And what was remarkable about this day

Ono što je značajno za taj dan je

is, by sheer coincidence,

da je, pukom slučajnošću,

one of the medevac medics

jedan od medicinara

happened to have a GoPro camera on his helmet

na kacigi imao GoPro kameru

and captured the whole scene on camera.

i da je snimio cijelu stvar.

It shows Captain Swenson and his comrade

Snimka pokazuje satnika Swensona i njegovog kolegu

bringing this wounded soldier

kako nose tog ranjenog vojnika

who had received a gunshot to the neck.

koji je dobio pogodak u vrat.

They put him in the helicopter,

Stavili su ga u helikopter,

and then you see Captain Swenson bend over

a onda se satnik Swenson sagnuo

and give him a kiss

i poljubio ga

before he turns around to rescue more.

prije nego je otišao i nastavio spašavati.

I saw this, and I thought to myself,

Pogledao sam tu snimku i pomislio,

where do people like that come from?

odakle dolaze takvi ljudi?

What is that? That is some deep, deep emotion,

Što je to? Sigurno su u pitanju duboki, duboki osjećaji

when you would want to do that.

kad ste tako nešto u stanju.

There's a love there,

Tu ima ljubavi,

and I wanted to know why is it that

i zanimalo me zašto

I don't have people that I work with like that?

ja ne radim s takvim ljudima?

You know, in the military, they give medals

Vidite, u vojsci daju odlikovanja

to people who are willing to sacrifice themselves

ljudima koji su se spremni žrtvovati

so that others may gain.

u korist drugih.

In business, we give bonuses to people

U poslu bonuse dajemo ljudima

who are willing to sacrifice others

koji su spremni žrtvovati druge

so that we may gain.

u našu korist.

We have it backwards. Right?

To je naopako, je li?

So I asked myself, where do people like this come from?

Onda sam se upitao, pa odakle dolaze takvi ljudi?

And my initial conclusion was that they're just better people.

Moj prvi zaključak bio je da su oni jednostavno bolji ljudi.

That's why they're attracted to the military.

I zato ih privlači vojska.

These better people are attracted

Te bolje ljudi privlači

to this concept of service.

koncept služenja drugima.

But that's completely wrong.

Međutim, to nije točno.

What I learned was that it's the environment,

Ono što sam saznao je da je u pitanju okolina

and if you get the environment right,

i ako je okolina odgovarajuća,

every single one of us has the capacity

svatko od nas može

to do these remarkable things,

činiti izvanredne stvari

and more importantly, others have that capacity too.

i, još bitnije, drugi to isto mogu.

I've had the great honor of getting to meet

Imao sam veliku čast upoznavši

some of these, who we would call heroes,

neke od tih, kako bismo ih nazvali, heroja

who have put themselves and put their lives

koji su sebe i svoje živote

at risk to save others,

izložili riziku kako bi spasili druge

and I asked them, "Why would you do it?

pa sam ih upitao: "Zašto bi to netko učinio?

Why did you do it?"

Zašto ste to napravili?"

And they all say the same thing:

I svi su rekli istu stvar:

"Because they would have done it for me."

"Zato jer bi oni to učinili za mene."

It's this deep sense of trust and cooperation.

Radi se o dubokom osjećaju za povjerenje i suradnju.

So trust and cooperation are really important here.

Prema tome, u ovom su slučaju povjerenje i suradnja iznimno važni.

The problem with concepts of trust and cooperation

Problem s konceptom povjerenja i suradnje

is that they are feelings, they are not instructions.

je da su to osjećaji, a ne naredbe.

I can't simply say to you, "Trust me," and you will.

Ne mogu vam samo reći: "Vjerujte mi", pa da mi i povjerujete.

I can't simply instruct two people to cooperate, and they will.

Ne mogu samo narediti dvoma ljudima da surađuju, pa će i surađivati.

It's not how it works. It's a feeling.

To ne funkcionira tako. To je osjećaj.

So where does that feeling come from?

Pa odakle taj osjećaj dolazi?

If you go back 50,000 years

Ako se vratimo 50.000 godina

to the Paleolithic era,

u paleolitik,

to the early days of Homo sapiens,

u rane dane homo sapiensa,

what we find is that the world

vidjet ćemo svijet

was filled with danger,

ispunjen opasnostima

all of these forces working very, very hard to kill us.

i sve te sile koje se uporno trude da nas ubiju.

Nothing personal.

Ništa osobno.

Whether it was the weather,

Bilo da se radi o vremenskim prilikama,

lack of resources,

manjku resursa za život,

maybe a saber-toothed tiger,

možda o sabljastom tigru,

all of these things working

sve te sile rade na tome

to reduce our lifespan.

da nam skrate životni vijek.

And so we evolved into social animals,

I tako smo evoluirali u društvena bića

where we lived together and worked together

koja rade i žive zajedno

in what I call a circle of safety, inside the tribe,

u onome što ja nazivam krugom sigurnosti, u plemenu

where we felt like we belonged.

u kojemu smo osjećali pripadnost.

And when we felt safe amongst our own,

I kada smo se počeli osjećati sigurno među svojima,

the natural reaction was trust and cooperation.

prirodna je reakcija bila povjerenje i suradnja.

There are inherent benefits to this.

To sugerira logične benefite.

It means I can fall asleep at night

To znači da noću mogu zaspati

and trust that someone from within my tribe will watch for danger.

i vjerovati da će netko iz mog plemena paziti na opasnost.

If we don't trust each other, if I don't trust you,

Ako si ne vjerujemo, ako vam ne vjerujem,

that means you won't watch for danger.

to znači da vi nećete paziti na opasnost.

Bad system of survival.

A to je loš koncept preživljavanja.

The modern day is exactly the same thing.

Danas je potpuno isto.

The world is filled with danger,

Svijet je prepun opasnosti,

things that are trying to frustrate our lives

stvari koje pokušavaju osujetiti naše živote,

or reduce our success,

smanjiti nam uspjeh,

reduce our opportunity for success.

smanjiti nam prilike za uspjehom.

It could be the ups and downs in the economy,

To mogu biti gospodarski usponi i padovi,

the uncertainty of the stock market.

nesigurnost na burzi.

It could be a new technology that renders

Može biti nova tehnologija koja vam

your business model obsolete overnight.

poslovni model učini zastarjelim preko noći.

Or it could be your competition

Može to biti i konkurencija

that is sometimes trying to kill you.

koja vas ponekad pokušava ubiti.

It's sometimes trying to put you out of business,

Ponekad vas pokušava izbaciti iz posla,

but at the very minimum

ali, ako ništa,

is working hard to frustrate your growth

naporno radi da vam osujeti rast

and steal your business from you.

i ukrade vam posao.

We have no control over these forces.

Te sile ne možemo kontrolirati.

These are a constant,

One su konstanta

and they're not going away.

i neće nestati.

The only variable are the conditions

Jedina varijabla su uvjeti

inside the organization,

unutar organizacije,

and that's where leadership matters,

a liderstvo je tu zbilja značajno

because it's the leader that sets the tone.

zato jer je vođa taj koji određuje prizvuk.

When a leader makes the choice

Kad vođa odluči

to put the safety and lives

na prvo mjesto staviti

of the people inside the organization first,

sigurnost i živote ljudi unutar organizacije,

to sacrifice their comforts and sacrifice

dok žrtvuje komfor i

the tangible results, so that the people remain

očekivane rezultate ne bi li ljudi ostali

and feel safe and feel like they belong,

i osjećali se sigurnima, osjećali se da nekamo pripadaju,

remarkable things happen.

događaju se izvrsne stvari.

I was flying on a trip,

Putovao sam avionom

and I was witness to an incident

i bio svjedokom događaja

where a passenger attempted to board

kad se putnik pokušao ukrcati

before their number was called,

prije nego je prozvan njegov broj

and I watched the gate agent

pa sam vidio agenticu na ukrcaju putnika

treat this man like he had broken the law,

kako se prema tom čovjeku ponaša kao da je prekršio zakon,

like a criminal.

kao prema kriminalcu.

He was yelled at for attempting to board

Vikala je na njega jer se pokušao ukrcati

one group too soon.

u prethodnoj grupi.

So I said something.

Pa sam joj nešto rekao.

I said, "Why do you have treat us like cattle?

Rekao sam: "Morate li se prema nama ponašati kao prema stoci?

Why can't you treat us like human beings?"

Zašto se prema nama ne ponašate kao prema ljudskim bićima?"

And this is exactly what she said to me.

A ona mi je rekla baš ovako:

She said, "Sir, if I don't follow the rules,

"Gospodine, kad se ne bih pridržavala pravila,

I could get in trouble or lose my job."

imala bih problema ili bih izgubila posao."

All she was telling me

Sve što mi je rekla

is that she doesn't feel safe.

bilo je da se ne osjeća sigurnom.

All she was telling me is that

Sve što mi je rekla bilo je

she doesn't trust her leaders.

da ne vjeruje svojim vođama.

The reason we like flying Southwest Airlines

Razlog zbog kojeg volimo putovati Southwest Airlinesom

is not because they necessarily hire better people.

nije u tome što oni nužno upošljavaju bolje ljude,

It's because they don't fear their leaders.

već stoga što se ti ljudi ne boje vlastitih vođa.

You see, if the conditions are wrong,

Vidite, ako su uvjeti krivi,

we are forced to expend our own time and energy

primorani smo trošiti svoje vrijeme i energiju

to protect ourselves from each other,

kako bismo se zaštitili jedni od drugih

and that inherently weakens the organization.

i to samo po sebi slabi organizaciju.

When we feel safe inside the organization,

Kad se unutar organizacije osjećamo sigurnima

we will naturally combine our talents

automatski ćemo udružiti svoje talente

and our strengths and work tirelessly

i snage i neumorno raditi

to face the dangers outside

kako bismo se suočili s opasnostima izvan nje

and seize the opportunities.

i iskoristili prilike.

The closest analogy I can give

Najbolja usporedba dobrog vođe

to what a great leader is, is like being a parent.

jest ona s roditeljem.

If you think about what being a great parent is,

Ako razmislite o tome što to čini dobrog roditelja,

what do you want? What makes a great parent?

što biste željeli vidjeti? Što čini dobrog roditelja?

We want to give our child opportunities,

Svojem djetetu želimo dati prilike,

education, discipline them when necessary,

obrazovanje, želimo ih disciplinirati onda kad je to potrebno,

all so that they can grow up and achieve more

i sve to kako bi mogli odrasti i postići više

than we could for ourselves.

nego što smo mogli mi.

Great leaders want exactly the same thing.

Dobri vođe žele tu istu stvar.

They want to provide their people opportunity,

Žele pružiti ljudima priliku,

education, discipline when necessary,

obrazovanje, disciplinu kad je to potrebno,

build their self-confidence, give them the opportunity to try and fail,

žele im izgraditi vjeru u sebe, dati im priliku da pokušavaju i griješe,

all so that they could achieve more

i sve to kako bi mogli postići više

than we could ever imagine for ourselves.

nego bismo sami mogli zamisliti.

Charlie Kim, who's the CEO of a company called Next Jump

Charlie Kim, direktor tvrtke Next Jump

in New York City, a tech company,

iz New Yorka, tehnološke kompanije,

he makes the point that

kaže da

if you had hard times in your family,

kada biste imali problema u svojoj obitelji,

would you ever consider laying off one of your children?

biste li ikad razmišljali o tome da se odreknete koga od svoje djece?

We would never do it.

Ne bismo to učinili.

Then why do we consider laying off people

A zašto onda razmišljamo o odricanju od ljudi

inside our organization?

iz svoje organizacije?

Charlie implemented a policy

Charlie je uveo politiku

of lifetime employment.

doživotnog upošljavanja.

If you get a job at Next Jump,

Ako se zaposlite u Next Jumpu,

you cannot get fired for performance issues.

ne može vas se otpustiti zbog problema s učinkom.

In fact, if you have issues,

Zapravo, ako imate problema,

they will coach you and they will give you support,

oni će vas poučavati i dati vam podršku,

just like we would with one of our children

baš kao što bismo i mi učinili sa svojim djetetom

who happens to come home with a C from school.

koje se iz škole vrati s trojkom.

It's the complete opposite.

To je sušta suprotnost.

This is the reason so many people

To je razlog zbog kojeg toliko ljudi

have such a visceral hatred, anger,

gaji takvu organsku mržnju i bijes

at some of these banking CEOs

prema nekim od tih direktora banaka

with their disproportionate salaries and bonus structures.

s njihovim nesrazmjernim plaćama i bonusnim režimima.

It's not the numbers.

Ne radi se o brojevima.

It's that they have violated the very definition of leadership.

Radi se o tome da su oni narušili samu definiciju liderstva.

They have violated this deep-seated social contract.

Narušili su taj duboko ukorijenjeni društveni ugovor.

We know that they allowed their people

Znamo da su dopustili žrtvovanje

to be sacrificed so they could protect their own interests,

svojih ljudi kako bi mogli zaštititi vlastite interese,

or worse, they sacrificed their people

ili još gore, sami su žrtvovali svoje ljude

to protect their own interests.

kako bi se zaštitili njihovi vlastiti interesi.

This is what so offends us, not the numbers.

To je ono što nas toliko vrijeđa, a ne brojevi.

Would anybody be offended if we gave

Bi li se itko uvrijedio ako bih dao

a $150 million bonus to Gandhi?

150 milijuna dolara bonusa Gandhiju?

How about a $250 million bonus to Mother Teresa?

A 250 milijuna dolara Majci Terezi?

Do we have an issue with that? None at all.

Bi li nam to smetalo? Ni najmanje.

None at all.

Ni najmanje.

Great leaders would never sacrifice

Dobri vođe nikada ne bi žrtvovali

the people to save the numbers.

ljude kako bi spasili brojeve.

They would sooner sacrifice the numbers

Prije bi žrtvovali brojeve

to save the people.

kako bi spasili ljude.

Bob Chapman, who runs

Bob Chapman koji vodi

a large manufacturing company in the Midwest

veliku proizvodnu tvrtku na Srednjem Zapadu

called Barry-Wehmiller,

imena Barry-Wehmiller,

in 2008 was hit very hard by the recession,

2008. bio je veoma pogođen recesijom.

and they lost 30 percent of their orders overnight.

Preko noći izgubili su 30% narudžbi.

Now in a large manufacturing company,

E sad, u velikoj proizvodnoj tvrtki

this is a big deal,

to nije mala stvar,

and they could no longer afford their labor pool.

tako da si nisu više mogli priuštiti sve radnike.

They needed to save 10 million dollars,

Trebali su uštedjeti 10 milijuna dolara,

so, like so many companies today,

pa su se, kao i tolike kompanije danas,

the board got together and discussed layoffs.

sastali u upravi i razgovarali o otpuštanjima.

And Bob refused.

A Bob je to odbio.

You see, Bob doesn't believe in head counts.

Vidite, Bob ne vjeruje u brojanje glava.

Bob believes in heart counts,

Bob vjeruje u brojanje srdaca,

and it's much more difficult to simply reduce

a puno je teže jednostavno

the heart count.

srezati njihov broj.

And so they came up with a furlough program.

I tako su smislili program odsustva.

Every employee, from secretary to CEO,

Svaki zaposlenik, od tajnice do direktora,

was required to take four weeks of unpaid vacation.

morao je uzeti četiri tjedna neplaćenog dopusta.

They could take it any time they wanted,

Mogli su ga uzeti u bilo koji vrijeme,

and they did not have to take it consecutively.

i nisu ga morali iskoristiti u komadu.

But it was how Bob announced the program

Ali ono što je toliko značilo u svemu

that mattered so much.

bilo je to kako je Bob predstavio program.

He said, it's better that we should all suffer a little

Rekao je da je bolje da svi malo ispaštamo,

than any of us should have to suffer a lot,

nego da bilo tko od nas puno ispašta.

and morale went up.

I moral je narastao.

They saved 20 million dollars,

Uštedjeli su 20 milijuna dolara,

and most importantly, as would be expected,

i što je najvažnije, kako je i očekivano,

when the people feel safe and protected by the leadership in the organization,

kad se ljudi osjećaju sigurnima i zaštićenima od strane vodstva organizacije,

the natural reaction is to trust and cooperate.

prirodna reakcija je povjerenje i suradnja.

And quite spontaneously, nobody expected,

I potpuno spontano, nitko to nije očekivao,

people started trading with each other.

ljudi su počeli trgovati.

Those who could afford it more

Oni koji su si mogli priuštiti više

would trade with those who could afford it less.

trgovali su s onima koji su si to mogli priuštiti manje.

People would take five weeks

Ljudi bi uzimali pet tjedana dopusta

so that somebody else only had to take three.

tako da netko drugi može uzeti samo tri.

Leadership is a choice. It is not a rank.

Liderstvo je izbor, a ne status.

I know many people at the seniormost

Znam mnoge ljude na najodgovornijim

levels of organizations

mjestima u organizacijama

who are absolutely not leaders.

koji apsolutno nisu vođe.

They are authorities, and we do what they say

Oni jesu autoriteti i mi radimo ono što nam kažu

because they have authority over us,

zato jer imaju vlast nad nama,

but we would not follow them.

ali mi ih ne bismo slijedili.

And I know many people

Također znam mnoge ljude

who are at the bottoms of organizations

koji su na samom dnu organizacija

who have no authority

koji nemaju nikakve ovlasti,

and they are absolutely leaders,

ali su pravi vođe,

and this is because they have chosen to look after

a to je stoga što su odabrali čuvati

the person to the left of them,

osobu sebi slijeva

and they have chosen to look after

i što su odabrali čuvati

the person to the right of them.

osobu sebi zdesna.

This is what a leader is.

To je ono što čini vođu.

I heard a story

Čuo sam priču

of some Marines

o nekim marincima

who were out in theater,

koji su izašli u kinu

and as is the Marine custom,

i, kako običaji marinaca nalažu,

the officer ate last,

zapovjednik je jeo posljednji

and he let his men eat first,

pustivši svoje ljude da jedu prvi.

and when they were done,

Kad su završili

there was no food left for him.

njemu nije ostalo ništa.

And when they went back out in the field,

A kad su se vratili na teren,

his men brought him some of their food

njegovi ljudi donijeli su mu nešto od svoje hrane

so that he may eat,

kako bi mogao jesti,

because that's what happens.

jer, eto, to se događa.

We call them leaders because they go first.

Vođama ih zovemo zato jer idu prvi.

We call them leaders because they take the risk

Vođama ih zovemo jer preuzimaju rizik

before anybody else does.

prije svih ostalih.

We call them leaders because they will choose

Vođama ih zovemo zato što će se odlučiti

to sacrifice so that their people

žrtvovati kako bi njihovi ljudi

may be safe and protected

bili sigurni i zaštićeni

and so their people may gain,

i kako bi njihovi ljudi imali koristi,

and when we do, the natural response

i kad to činimo, prirodna reakcija

is that our people will sacrifice for us.

je da će se naši ljudi žrtvovati za nas.

They will give us their blood and sweat and tears

Dat će nam krv, znoj i suze

to see that their leader's vision comes to life,

kako bi vidjeli rađanje vizije njihovog vođe

and when we ask them, "Why would you do that?

i kad ih upitamo zašto bi to učinili,

Why would you give your blood and sweat and tears

zašto bi svoju krv, znoj i suze

for that person?" they all say the same thing:

dali za tu osobu, svi bi rekli istu stvar:

"Because they would have done it for me."

"Zato jer bi i ona to isto učinila za mene."

And isn't that the organization

E pa, nije li to organizacija

we would all like to work in?

u kakvoj bismo svi željeli raditi?

Thank you very much.

Hvala vam lijepa.

Thank you. (Applause)

Hvala. (Pljesak)

Thank you. (Applause)

Hvala. (Pljesak)