The psychology of your future self | Dan Gilbert

827,503 views ・ 2014-06-03

TED


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Prevoditelj: Ines Sedlar Recezent: Ivan Stamenković
00:12
At every stage of our lives
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U svakoj fazi naših života
00:14
we make decisions that will profoundly influence
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donosimo odluke koje će duboko utjecati
00:18
the lives of the people we're going to become,
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živote ljudi koji ćemo postati,
00:20
and then when we become those people,
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i kada postanemo ti ljudi,
00:21
we're not always thrilled with the decisions we made.
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nećemo uvijek biti oduševljeni odlukama koje smo donijeli.
00:24
So young people pay good money
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Tako mladi ljudi prilično skupo plaćaju
00:26
to get tattoos removed that teenagers
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da bi odstranili tetovaže koje su kao tinejdžeri
00:29
paid good money to get.
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također skupo platili.
00:30
Middle-aged people rushed to divorce people
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Ljudi u srednjim godinama se žure rastaviti od ljudi
00:33
who young adults rushed to marry.
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koje su kao mlade odrasle osobe žurili oženiti.
00:35
Older adults work hard to lose
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Stariji odrasli naporno rade da bi izgubili
00:38
what middle-aged adults worked hard to gain.
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ono za što u srednjim godinama naporno rade da bi dobili.
00:41
On and on and on.
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I tako dalje i dalje i dalje.
00:42
The question is, as a psychologist, that fascinates me is,
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Pitanje koje me, kao psihologa, fascinira je
00:45
why do we make decisions
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zašto donosimo odluke
00:47
that our future selves so often regret?
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koje "budući mi" tako često požalimo?
00:50
Now, I think one of the reasons --
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Sada, ja mislim da je jedan od razloga --
00:52
I'll try to convince you today —
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u koji ću vas danas pokušati uvjeriti --
00:54
is that we have a fundamental misconception
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taj što imamo temeljnu pogrešnu predodžbu
00:56
about the power of time.
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o moćnom utjecaju vremena.
00:59
Every one of you knows that the rate of change
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Svatko od vas zna da se brzina promjene
01:01
slows over the human lifespan,
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usporava tijekom ljudskog životnog vijeka,
01:03
that your children seem to change by the minute
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tako da izgleda kao da se vaša djeca mijenjaju kroz minute
01:06
but your parents seem to change by the year.
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ali se vaši roditelji mijenjaju kroz godine.
01:09
But what is the name of this magical point in life
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Ali kako se zove ta čarobna točka u životu
01:12
where change suddenly goes
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kada promjena naglo krene
01:14
from a gallop to a crawl?
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iz galopa u puzanje?
01:16
Is it teenage years? Is it middle age?
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Jesu li to adolescencijske godine? Jesu li to srednje godine?
01:19
Is it old age? The answer, it turns out,
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Je li to starost? Odgovor je, kako se ispostavilo,
01:22
for most people, is now,
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za većinu ljudi, sada,
01:24
wherever now happens to be.
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kadgod sada jest.
01:27
What I want to convince you today
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Ono što vas danas želim uvjeriti
01:29
is that all of us are walking around with an illusion,
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je da svatko od nas hoda naokolo s iluzijom,
01:32
an illusion that history, our personal history,
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iluzijom da je povijest, naša osobna povijest,
01:35
has just come to an end,
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upravo završila,
01:37
that we have just recently become
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da smo mi nedavno postali
01:39
the people that we were always meant to be
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ljudi koji smo oduvijek htjeli biti
01:42
and will be for the rest of our lives.
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i koji ćemo biti ostatak naših života.
01:44
Let me give you some data to back up that claim.
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Dopustite da vam dam nekoliko činjenica kako bih potvrdio tu tvrdnju.
01:46
So here's a study of change in people's
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Ovo je istraživanje o promjeni u
01:49
personal values over time.
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osobnim vrijednostima ljudi kroz vrijeme.
01:51
Here's three values.
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Evo tri vrijednosti.
01:53
Everybody here holds all of them,
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Svatko ovdje ima sve tri,
01:54
but you probably know that as you grow,
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ali vjerojatno znate da kako odrastate,
01:56
as you age, the balance of these values shifts.
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kako starite, tako se ravnoteža među ovim vrijednostima mijenja.
02:00
So how does it do so?
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Kako?
02:02
Well, we asked thousands of people.
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Pa, pitali smo tisuće ljudi.
02:04
We asked half of them to predict for us
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Pitali smo polovicu da nam predvide
02:05
how much their values would change in the next 10 years,
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koliko će se njihove vrijednosti promijeniti u sljedećih 10 godina,
02:08
and the others to tell us
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druge smo pitali da nam kažu
02:10
how much their values had changed in the last 10 years.
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koliko su se njihove vrijednosti promijenile u zadnjih 10 godina.
02:13
And this enabled us to do a really interesting kind of analysis,
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To nam je omogućilo da napravimo zaista zanimljivu analizu,
02:16
because it allowed us to compare the predictions
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jer smo mogli usporediti predviđanja
02:19
of people, say, 18 years old,
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ljudi, recimo, od osamnaest godina,
02:21
to the reports of people who were 28,
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s izvješćima onih od 28,
02:23
and to do that kind of analysis throughout the lifespan.
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te raditi takvu vrstu analize kroz životni vijek.
02:25
Here's what we found.
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Evo što smo ustanovili.
02:27
First of all, you are right,
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Kao prvo, bili ste u pravu,
02:28
change does slow down as we age,
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promjena se zaista usporava kako starimo,
02:31
but second, you're wrong,
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ali kao drugo, bili ste u krivu,
02:33
because it doesn't slow nearly as much as we think.
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jer se ne usporava ni približno onoliko koliko mi mislimo.
02:36
At every age, from 18 to 68 in our data set,
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U svakoj dobi, od 18 do 68 godina u našem istraživanju,
02:40
people vastly underestimated how much change
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ljudi mahom podcjenjuju koliko promjene
02:44
they would experience over the next 10 years.
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će doživjeti kroz sljedećih 10 godina.
02:47
We call this the "end of history" illusion.
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To smo prozvali iluzijom "kraja povijesti".
02:50
To give you an idea of the magnitude of this effect,
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Da bismo vam približili ideju veličine ovog utjecaja,
02:52
you can connect these two lines,
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spojite ove dvije linije,
02:53
and what you see here is that 18-year-olds
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i ovo što vidite je da osamnaestogodišnjaci
02:56
anticipate changing only as much
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predviđaju onoliko promjene
02:58
as 50-year-olds actually do.
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koliko kao pedesetogodišnjaci zapravo dožive.
03:01
Now it's not just values. It's all sorts of other things.
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No nisu samo vrijednosti u pitanju. Riječ je i o različitim drugim stvarima.
03:05
For example, personality.
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Primjerice, osobnost.
03:07
Many of you know that psychologists now claim
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Mnogi od vas znaju da danas psiholozi tvrde
03:09
that there are five fundamental dimensions of personality:
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kako postoji pet temeljnih dimenzija osobnosti:
03:13
neuroticism, openness to experience,
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neuroticizam, otvorenost prema iskustvu,
03:15
agreeableness, extraversion, and conscientiousness.
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ugodnost, ekstraverzija i savjesnosti.
03:19
Again, we asked people how much they expected
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Ponovno smo pitali ljude koliko očekuju
03:21
to change over the next 10 years,
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da će se promijeniti kroz sljedećih 10 godina,
03:23
and also how much they had changed over the last 10 years,
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te koliko su se promijenili kroz proteklih 10 godina,
03:26
and what we found,
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i otkrili smo,
03:27
well, you're going to get used to seeing this diagram over and over,
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naviknuti ćete se gledati ovaj dijagram uvijek iznova,
03:30
because once again the rate of change
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jer se ponovno stopa promjene
03:32
does slow as we age,
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zaista usporava kako starimo,
03:33
but at every age, people underestimate
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ali za svaku dob, ljudi podcjenjuju
03:37
how much their personalities will change
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koliko će se njihova osobnost pomijeniti
03:39
in the next decade.
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u sljedećem desetljeću.
03:41
And it isn't just ephemeral things
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I nije samo riječ o prolaznim stvarima
03:44
like values and personality.
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kao što su vrijednosti i osobnost.
03:45
You can ask people about their likes and dislikes,
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Možete pitati ljude o onome što im se sviđa ili ne sviđa,
03:48
their basic preferences.
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njihove osnovne prioritete.
03:50
For example, name your best friend,
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Primjerice, kako ti se zove najbolji prijatelj,
03:53
your favorite kind of vacation,
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najdraža vrsta godišnjeg odmora,
03:54
what's your favorite hobby,
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najdraži hobi,
03:56
what's your favorite kind of music.
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najdraža vrsta glazbe.
03:58
People can name these things.
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Ljudi mogu imenovati ove stvari.
03:59
We ask half of them to tell us,
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Onda smo pitali polovicu da nam kaže,
04:01
"Do you think that that will change over the next 10 years?"
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"Misliš li da će se to promijeniti kroz sljedećih 10 godina?"
04:05
and half of them to tell us,
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a polovicu da nam kaže,
04:06
"Did that change over the last 10 years?"
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"Je li se to promijenilo kroz prošlih 10 godina?"
04:09
And what we find, well, you've seen it twice now,
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I otkrili smo, kao što ste već vidjeli dvaput do sada,
04:11
and here it is again:
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i evo ga ponovno:
04:13
people predict that the friend they have now
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ljudi predviđaju da će im prijatelj kojeg imaju sada
04:16
is the friend they'll have in 10 years,
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biti i prijatelj kojeg će imati za 10 godina,
04:18
the vacation they most enjoy now is the one
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vrsta godišnjeg odmora koja im se sviđa sada je ista
04:20
they'll enjoy in 10 years,
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kao i ona koja će im se sviđati za 10 godina,
04:21
and yet, people who are 10 years older all say,
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no, s druge strane, ljudi koji su 10 godina stariji kažu,
04:24
"Eh, you know, that's really changed."
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"Eh, znaš, to se zaista promijenilo."
04:27
Does any of this matter?
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Je li što od ovoga bitno?
04:28
Is this just a form of mis-prediction that doesn't have consequences?
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Ovo je samo oblik krive predodžbe koja nema nikakvih posljedica?
04:31
No, it matters quite a bit, and I'll give you an example of why.
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Ne, jako je bitno, i dat ću vam primjer zašto.
04:34
It bedevils our decision-making in important ways.
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To uvelike otežava naše donošenje odluka.
04:38
Bring to mind right now for yourself
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Prisjetite se sada za sebe
04:39
your favorite musician today
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svog najdražeg glazbenika danas
04:42
and your favorite musician 10 years ago.
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i svog najdražeg glazbenika prije 10 godina.
04:44
I put mine up on the screen to help you along.
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Mogu vam pokazati svoje na ekranu kako bih vam pomogao.
04:46
Now we asked people
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Pitali smo ljude
04:48
to predict for us, to tell us
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da nam predvide, da nam kažu
04:50
how much money they would pay right now
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koliko bi novca sada platili
04:53
to see their current favorite musician
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da vidite trenutnog najdražeg pjevača
04:55
perform in concert 10 years from now,
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kako nastupa na koncertu za 10 godina,
04:58
and on average, people said they would pay
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i u prosjeku su ljudi govorili kako bi platili
05:00
129 dollars for that ticket.
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129 dolara za tu kartu.
05:03
And yet, when we asked them how much they would pay
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S druge strane, kada smo ih pitali koliko bi platili
05:06
to see the person who was their favorite
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da vide pjevača koji im je bio najdraži
05:08
10 years ago perform today,
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prije deset godina kako nastupa danas,
05:10
they say only 80 dollars.
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rekli su samo 80 dolara.
05:12
Now, in a perfectly rational world,
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Sada, u savršeno racionalnom svijetu,
05:14
these should be the same number,
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ovo bi trebala biti ista brojka,
05:16
but we overpay for the opportunity
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ali mi pretplatimo za priliku
05:18
to indulge our current preferences
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da udovoljimo trenutnim sviđanjima
05:20
because we overestimate their stability.
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jer precijenimo njihovu stabilnost.
05:24
Why does this happen? We're not entirely sure,
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Zašto se to događa? Nismo u potpunosti sigurni,
05:26
but it probably has to do
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ali vjerojatno ima veze s
05:28
with the ease of remembering
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lakoćom pamćenja
05:30
versus the difficulty of imagining.
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nasuprot težini zamišljanja.
05:32
Most of us can remember who we were 10 years ago,
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Većina nas se sjeća tko su bili prije 10 godina
05:35
but we find it hard to imagine who we're going to be,
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ali nam je teško zamisliti tko ćemo biti,
05:38
and then we mistakenly think that because it's hard to imagine,
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stoga pogrešno mislimo da zbog toga što je teško zamisliti,
05:41
it's not likely to happen.
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nije vjerojatno da će se dogoditi.
05:43
Sorry, when people say "I can't imagine that,"
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Oprostite, kada ljudi kažu "Ne mogu to zamisliti",
05:46
they're usually talking about their own lack of imagination,
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obično govore o svom vlastitom nedostatku mašte,
05:49
and not about the unlikelihood
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a ne o nevjerojatnosti
05:50
of the event that they're describing.
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događaja o kojem govore.
05:53
The bottom line is, time is a powerful force.
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Zaključak je da je vrijeme moćna sila.
05:57
It transforms our preferences.
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Transformira naše preference.
05:59
It reshapes our values.
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Mijenja naše vrijednosti.
06:01
It alters our personalities.
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Mijenja naše osobnosti.
06:02
We seem to appreciate this fact,
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Izgleda da poštujemo ovu činjenicu,
06:05
but only in retrospect.
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ali samo u retrospektivi.
06:06
Only when we look backwards do we realize
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Jer tek kad gledamo unatrag, shvatimo
06:09
how much change happens in a decade.
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koliko promjene se dogodi u jednom desetljeću.
06:12
It's as if, for most of us,
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Kao da je, za većinu nas,
06:14
the present is a magic time.
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sadašnjost čarobno vrijeme.
06:16
It's a watershed on the timeline.
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To je prekretnica u vremenskoj liniji,
06:18
It's the moment at which we finally
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trenutak u kojem konačno
06:20
become ourselves.
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postajemo mi sami.
06:23
Human beings are works in progress
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Ljudska bića su rad u tijeku
06:25
that mistakenly think they're finished.
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koji pogrešno misle da su dovršeni.
06:28
The person you are right now
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Osoba koja si sada
06:30
is as transient, as fleeting and as temporary
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je jednako prolazna, koliko prolazna toliko i privremena
06:34
as all the people you've ever been.
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kao svi ljudi koji si ikada bio.
06:36
The one constant in our life is change.
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Jedina konstanta u našem životu je promjena.
06:40
Thank you.
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Hvala
06:42
(Applause)
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(Pljesak)
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