Juan Enriquez: Your online life, permanent as a tattoo

Translator: Joseph Geni Reviewer: Morton Bast

Translator: Doris Mangalu Reviewer: Nelson Simfukwe

All right, so let's take

Sawa basi, tuchukue

four subjects that obviously go together:

mambo manne ambayo ni wazi yanaenda pamoja:

big data, tattoos, immortality and the Greeks.

data kubwa, michoro, ukosefu wa maadili na Wagiriki.

Right?

Sio?

Now, the issue about tattoos is that,

Sasa, suala kuhusu michoro ni kua,

without a word, tattoos really do shout.

bila maneno, michoro kweli ina kelele.

[Beautiful]

[Nzuri]

[Intriguing]

[Inatatiza]

So you don't have to say a lot.

Hivyo huhitaji kusema chochote.

[Allegiance]

[Utii]

[Very intimate]

[Karibu sana]

[Serious mistakes]

[Makosa makubwa]

(Laughter)

(Kicheko)

And tattoos tell you a lot of stories.

Na michoro inakuambia hadithi nyingi.

If I can ask an indiscreet question,

Kama nikiuliza swali la kidadisi,

how many of you have tattoos?

wangapi wenu wana michoro?

A few, but not most.

Wachache, lakini sio wengi.

What happens if Facebook, Google, Twitter, LinkedIn,

Nini kitatokea kama Facebook, Google, Twita, LinkedIn,

cell phones, GPS, Foursquare, Yelp, Travel Advisor,

simu za mikononi, vihisio, Foursquare, Yelp, Travel Advisor,

all these things you deal with every day

vyote hivi unavyoshughulika navyo kila siku

turn out to be electronic tattoos?

zinageuka kua michoro ya elektroniki?

And what if they provide as much information

Na kama je vinatoa taarifa nyingi

about who and what you are as any tattoo ever would?

kuhusu wewe ni nani kama michoro inavyofanya?

What's ended up happening over the past few decades

Kilichotokea miongo michache iliopita

is the kind of coverage that you had as a head of state

ni aina ya kinga anayopata kama mkuu wa nchi

or as a great celebrity

au mtu mkubwa mashuhuri

is now being applied to you every day by all these people

sasa inatumika kila siku na watu wote hawa

who are Tweeting, blogging, following you,

ambao wana twiti, blogu, wanaokufuata,

watching your credit scores and what you do to yourself.

wanaoangalia alama zako za mikopo na unachojifanyia mwenyewe.

And electronic tattoos also shout.

Na michoro ya elektroniki pia ina kelele.

And as you're thinking of the consequences of that,

Na unapofikiria matokeo ya hayo,

it's getting really hard to hide from this stuff, among other things,

inakua ngumu kujificha kutoka kwa hivi vitu pamoja na vingine,

because it's not just the electronic tattoos,

kwa sababu sio tu michoro ya elektroniki,

it's facial recognition that's getting really good.

ni utambuaji uso unaokua mzuri kweli.

So you can take a picture with an iPhone and get all the names,

Hivyo unaweza chukua picha na iPhone na kupata majina yote,

although, again, sometimes it does make mistakes. (Laughter)

japo, tena, mara nyingine inakosea. (Kicheko)

But that means you can take a typical bar scene like this,

Lakini inamaanisha unaweza chukua picha ya baa kama hii,

take a picture, say, of this guy right here,

chukua picha, sema, kama huyu mtu hapa,

get the name, and download all the records

pata jina, na pakua kumbukumbu zote

before you utter a word or speak to somebody,

kabla hujasema neno au ongea na mtu

because everybody turns out to be

maana kila mtu anaishia kua

absolutely plastered by electronic tattoos.

ameandikwa kabisa na michoro ya elektroniki.

And so there's companies like face.com that now have

Hivyo kuna makampuni kama face.com ambayo sasa yana

about 18 billion faces online.

takribani nyuso bilioni 18 mtandaoni.

Here's what happened to this company.

Hichi kilitokea kwenye hii kampuni.

[Company sold to Facebook, June 18, 2012...]

[Kampuni imeuzwa kwa Facebook, Juni 18, 2012...]

There are other companies that will place a camera

Kuna makampuni mengine yangeweka kamera

like this — this has nothing to do with Facebook —

kama hivi - hii haihusiani na Facebook -

they take your picture, they tie it to the social media,

wanachukua picha yako, na kuilinganisha mitandaoni

they figure out you really like to wear black dresses,

wanagundua unapenda kuvaa magauni meusi,

so maybe the person in the store comes up and says,

hivyo mtu kwenye duka anakuja na kusema,

"Hey, we've got five black dresses

"Vipi, tuna magauni meusi matano

that would just look great on you."

ambayo yangekupendeza sana wewe."

So what if Andy was wrong?

Basi kama je Andy alikosea?

Here's Andy's theory.

Hii hapa kanuni ya Andy.

[In the future, everybody will be world famous for 15 minutes.]

[Mbeleni, kila mtu atakua maarufu dakika 15.]

What if we flip this?

Je kama tukigeuza hili?

What if you're only going to be anonymous for 15 minutes? (Laughter)

Je kama utakua haujulikani kwa dakika 15 tu? (Kicheko)

Well, then, because of electronic tattoos,

Basi, tena, kwa sababu ya michoro ya elektroniki,

maybe all of you and all of us are very close to immortality,

labda nyie wote na sisi wote tuko karibu sana na ukosefu wa maadili,

because these tattoos will live

kwa sababu hii michoro itaishi

far longer than our bodies will.

mda mrefu zaidi ya miili yetu.

And if that's true, then what we want to do

Na kama ni kweli, tunachotaka kufanya

is we want to go through four lessons from the Greeks

ni tunataka kupitia mambo manne kutoka kwa Wagiriki

and one lesson from a Latin American.

na jambo moja kutoka kwa Mmarekani wa Kusini.

Why the Greeks?

Kwanini Wagiriki?

Well, the Greeks thought about what happens

Wagiriki walifikiria kitakachotokea

when gods and humans and immortality mix for a long time.

pale miungu na binadamu na ukosefu wa maadili ukijichanganya kwa mda mrefu.

So lesson number one: Sisyphus.

Hivyo somo la kwanza: Sisyphus.

Remember? He did a horrible thing, condemned for all time

Unakumbuka? Alifanya kitu kibaya, kuhukumiwa kwa siku zote

to roll this rock up, it would roll back down,

kupandisha hili jiwe juu, litarudi tena chini,

roll back up, roll back down.

viringisha juu, viringika chini.

It's a little like your reputation.

Ni kidogo kama kua na sifa.

Once you get that electronic tattoo,

Unapopata mchoro wa elektroniki,

you're going to be rolling up and down for a long time,

utakua unaviringika juu na chini kwa mda mrefu,

so as you go through this stuff,

hivyo unapopitia haya mambo,

just be careful what you post.

kua tu mwangalifu unachoweka.

Myth number two: Orpheus, wonderful guy,

Dhana namba mbili: Orpheus, mtu mzuri,

charming to be around, great partier, great singer,

anavutia kua nae, mzuri kwenye sherehe, mwimbaji mzuri,

loses his beloved, charms his way into the underworld,

kapoteza mpendwa wake, anajibahatishia njia ya kuzimu

only person to charm his way into the underworld,

mtu pekee kujibahatisha njia ya kuzimu,

charms the gods of the underworld,

akavutia miungu ya kuzimu,

they release his beauty on the condition

wamuachie mrembo wake na sharti

he never look at her until they're out.

asimtazame kamwe mpaka watoke.

So he's walking out and walking out and walking out

Hivyo anatoka na kutoka na kutoka

and he just can't resist. He looks at her, loses her forever.

na anashindwa kujizuia. Anamuangalia, anampoteza milele.

With all this data out here, it might be a good idea

Na taarifa yote hii huko nje, inaweza kua wazo zuri

not to look too far into the past of those you love.

kutokuangalia mbali sana kwenye ya kale ya uwapendao.

Lesson number three: Atalanta.

Somo namba tatu: Atalanta.

Greatest runner. She would challenge anybody.

Mkimbiaji bora. Anashindana na yeyote.

If you won, she would marry you.

Kama ukishinda, angekuoa.

If you lost, you died.

Kama ukishindwa, unakufa.

How did Hippomenes beat her?

Hippomenes alimshinda vipi?

Well, he had all these wonderful little golden apples,

Alikua na matofaa madogo ya dhahabu,

and she'd run ahead, and he'd roll a little golden apple.

na angekimbia mbele, na kuangusha tofaa dogo la dhahabu.

She'd run ahead, and he'd roll a little golden apple.

Angempita, na kuangusha tofaa la dhahabu.

She kept getting distracted. He eventually won the race.

Akaendelea kukengeushwa. Hatimae akashinda mbio.

Just remember the purpose as all these little golden apples

Kumbuka tu kusudi haya matofaa madogo ya dhahabu

come and reach you and you want to post about them

yanakuja na kukufikia na unataka kuzituma

or tweet about them or send a late-night message.

au kuzitwiti au kutuma ujumbe usiku wa manane.

And then, of course, there's Narcissus.

Na kisha, bila shaka, kuna Narcissus.

Nobody here would ever be accused or be familiar with Narcissus.

Hakuna mtu hapa anaweza kutuhumiwa au kumjua Narcissus.

(Laughter)

(Kicheko)

But as you're thinking about Narcissus,

Lakini unapofikira kuhusu Narcissus,

just don't fall in love with your own reflection.

usipende tumuonekano wako mwenyewe.

Last lesson, from a Latin American:

Mwisho, kutoka kwa Muamerika wa Kusini:

This is the great poet Jorge Luis Borges.

Huyu ni mshairi maarufu Jorge Luis Borges.

When he was threatened by the thugs

Alipotishiwa na majambazi

of the Argentine military junta,

wa jeshi la serikali ya Argentina,

he came back and said, "Oh, come on,

alirudi na kusema, "Ah, wacha nawe,

how else can you threaten, other than with death?"

utatisha vipi, kama sio kwa kifo?"

The interesting thing, the original thing,

Kitu cha kuvutia, kitu cha asili,

would be to threaten somebody with immortality.

ilikua kutishia mtu na ukosefu wa maadili.

And that, of course, is what we are all

Na, bila shaka, ndo tulivyo

now threatened with today because of electronic tattoos.

sasa tunatishika leo kwa sababu ya michoro ya elekroniki.

Thank you.

Asanteni.

(Applause)

(Makofi)