Juan Enriquez: Your online life, permanent as a tattoo

Translator: Joseph Geni Reviewer: Morton Bast

Translator: Bálint Ármai Reviewer: Anders Finn Jørgensen

All right, so let's take

Lad os tale om

four subjects that obviously go together:

fire ting, der klart passer sammen:

big data, tattoos, immortality and the Greeks.

store mængder af data, tatoveringer, udødelighed og grækerne.

Right?

Ret?

Now, the issue about tattoos is that,

Det hele med tatoveringer er, at

without a word, tattoos really do shout.

uden et ord, skriger de virkelig.

[Beautiful]

[Smuk]

[Intriguing]

[Fascinerende]

So you don't have to say a lot.

Du behøver ikke sige meget.

[Allegiance]

[Loyalitet]

[Very intimate]

[Meget intim]

[Serious mistakes]

[Alvorlig fejl]

(Laughter)

(Latter)

And tattoos tell you a lot of stories.

Tatoveringer fortæller mange historier.

If I can ask an indiscreet question,

Får jeg stille et personligt spørgsmål?

how many of you have tattoos?

Hvor mange af jer har tatoveringer?

A few, but not most.

Nogle, men ikke de fleste.

What happens if Facebook, Google, Twitter, LinkedIn,

Hvad sker hvis Facebook, Google, Twitter, LinkedIn,

cell phones, GPS, Foursquare, Yelp, Travel Advisor,

mobiler, GPS, Foursquare, Yelp, Travel Advisor,

all these things you deal with every day

alle disse tjenester du bruger hver dag

turn out to be electronic tattoos?

viser sig at være elektroniske tatoveringer?

And what if they provide as much information

Og tænk hvis de giver så meget information

about who and what you are as any tattoo ever would?

om hvem og hvad du er, ligesom en tatovering gør.

What's ended up happening over the past few decades

Det, der er sket under de seneste årtier er,

is the kind of coverage that you had as a head of state

at den type af overvågning som du havde som statsoverhoved,

or as a great celebrity

eller som stor kendis

is now being applied to you every day by all these people

nu også gælder for dig, dagligt, af alle disse mennesker

who are Tweeting, blogging, following you,

der bruger Twitter, blogger, følger dig,

watching your credit scores and what you do to yourself.

og ser status på dine kreditkort og hvad du gør for dig selv.

And electronic tattoos also shout.

Elektroniske tatoveringer råber også.

And as you're thinking of the consequences of that,

Når du tænker på konsekvenserne af det,

it's getting really hard to hide from this stuff, among other things,

at det begynder at bliver meget svært at skjule sig fra dette, blandt andet

because it's not just the electronic tattoos,

fordi det ikke er kun de elektroniske tatoveringer,

it's facial recognition that's getting really good.

det er ansigtsgenkendelsen, der bliver meget god.

So you can take a picture with an iPhone and get all the names,

Du kan tage et billede med en iPhone og finde ud af alle navnene,

although, again, sometimes it does make mistakes. (Laughter)

selv om den stadig gør fejl. (Latter)

But that means you can take a typical bar scene like this,

Det betyder dog, at du kan tage et typisk barscenario som dette,

take a picture, say, of this guy right here,

tage et billede af, sig, fyren der,

get the name, and download all the records

få oplyst navnet og hente alle fakta

before you utter a word or speak to somebody,

før du siger et enkelt ord eller taler med nogen,

because everybody turns out to be

fordi alle viser sig være

absolutely plastered by electronic tattoos.

helt dækket af elektroniske tatoveringer.

And so there's companies like face.com that now have

Der er også virksomheder som face.com der har

about 18 billion faces online.

cirka 18 milliarder ansigter online.

Here's what happened to this company.

Det følgende skete til virksomheden.

[Company sold to Facebook, June 18, 2012...]

[Virksomheden solgt til Facebook, 18 juni 2012...]

There are other companies that will place a camera

Der er andre selskaber, der vil placere et kamera

like this — this has nothing to do with Facebook —

som dette -- dette har intet at gøre med Facebook --

they take your picture, they tie it to the social media,

de tager et billede af dig, de binder den til sociale medier,

they figure out you really like to wear black dresses,

de regner ud, at du virkelig synes godt om sorte kjoler,

so maybe the person in the store comes up and says,

så måske kommer de ansatte i butikken frem og siger,

"Hey, we've got five black dresses

"Hej, vi har fem sorte kjoler,

that would just look great on you."

der ville se fantastisk ud på dig."

So what if Andy was wrong?

Hvad hvis Andy tager fejl?

Here's Andy's theory.

Dette er Andys teori.

[In the future, everybody will be world famous for 15 minutes.]

[I fremtiden vil alle være berømte i 15 minutter.]

What if we flip this?

Hvad hvis vi vender dette?

What if you're only going to be anonymous for 15 minutes? (Laughter)

Hvad hvis du vil være anonym kun i 15 minutter?

Well, then, because of electronic tattoos,

På grund af disse elektroniske tatoveringer,

maybe all of you and all of us are very close to immortality,

måske vi alle er meget tæt på udødelighed,

because these tattoos will live

fordi disse tatoveringer vil leve

far longer than our bodies will.

meget længere end vore kroppe.

And if that's true, then what we want to do

Og hvis det er sandt, vil vi

is we want to go through four lessons from the Greeks

gennemgå fire lektioner fra grækerne

and one lesson from a Latin American.

og en lektion fra en latinamerikansk.

Why the Greeks?

Hvorfor grækerne?

Well, the Greeks thought about what happens

Grækerne tænkte på, hvad der sker

when gods and humans and immortality mix for a long time.

når guder, mennesker og udødelighed blandes i lang tid.

So lesson number one: Sisyphus.

Lektion nummer et: Sisyfos.

Remember? He did a horrible thing, condemned for all time

Husker I? Han gjorde noget forfærdeligt og blev dømt til at

to roll this rock up, it would roll back down,

for evigt rulle op en stor sten, der rullede ned tilbage igen,

roll back up, roll back down.

rulle op, rulle ned igen.

It's a little like your reputation.

Det er ligesom jeres omdømme.

Once you get that electronic tattoo,

Når I får en elektronisk tatovering,

you're going to be rolling up and down for a long time,

vil I rulle op og ned meget lang,

so as you go through this stuff,

så når du går igennem dette,

just be careful what you post.

tænke over, hvad du poster.

Myth number two: Orpheus, wonderful guy,

Myte nummer to: Orfeus, en vidunderlig fyr,

charming to be around, great partier, great singer,

charmerende, god til at feste, talentfuld sanger,

loses his beloved, charms his way into the underworld,

der mister sin elskede, charmer sig ned i underverdenen,

only person to charm his way into the underworld,

den eneste person, der formåede at charme sig dernede,

charms the gods of the underworld,

charmer guderne af underverdenen

they release his beauty on the condition

de frigiver sin elskede på den betingelse,

he never look at her until they're out.

at han ikke ser på hende, indtil de kommer op.

So he's walking out and walking out and walking out

Så går han, og går og går

and he just can't resist. He looks at her, loses her forever.

men han kan ikke modstå, han ser på hende og mister hende for evigt.

With all this data out here, it might be a good idea

Med alle disse data herude, kan det være en god idé

not to look too far into the past of those you love.

ikke at kigge for dybt ind i fortiden af dem, du elsker.

Lesson number three: Atalanta.

Lektion nummer tre: Atalante.

Greatest runner. She would challenge anybody.

Den bedste løber, der udfordrede alle.

If you won, she would marry you.

Hvis du vandt, ville hun gifte sig med dig.

If you lost, you died.

Hvis du tabte, døde du.

How did Hippomenes beat her?

Hvordan kunde Hippomenes slå hende?

Well, he had all these wonderful little golden apples,

Jo, han havde alle disse vidunderlige gyldne æbler.

and she'd run ahead, and he'd roll a little golden apple.

Hun løb foran og rullede et lille gyldent æble.

She'd run ahead, and he'd roll a little golden apple.

Hun løb foran og rullede et lille gyldent æble.

She kept getting distracted. He eventually won the race.

Hun fortsatte med at blive distraheret. Endelig vandt han løbet.

Just remember the purpose as all these little golden apples

Bare husk formålet af disse gyldne æbler

come and reach you and you want to post about them

kommer til dig, og du ønsker at skrive om dem

or tweet about them or send a late-night message.

eller tweete om dem eller sende en besked sent om natten.

And then, of course, there's Narcissus.

Og der er selvfølgelig Narcissus.

Nobody here would ever be accused or be familiar with Narcissus.

Ingen her nogensinde ville blive beskyldt eller bekendt med Narcissus.

(Laughter)

(Latter)

But as you're thinking about Narcissus,

Men når man tænker på Narcissus,

just don't fall in love with your own reflection.

bare ikke falde i kærlighed med dit eget spejlbillede.

Last lesson, from a Latin American:

Sidste lektion fra en latinamerikansk,

This is the great poet Jorge Luis Borges.

dette er den store digter Jorge Luis Borges.

When he was threatened by the thugs

Da han blev truet af banditter

of the Argentine military junta,

i den argentinske militærjunta,

he came back and said, "Oh, come on,

kom han tilbage og sagde, "Kom nu,

how else can you threaten, other than with death?"

hvordan kan du ellers true med, bortset med døden?"

The interesting thing, the original thing,

Det interessante, det oprindelige

would be to threaten somebody with immortality.

ville være at true nogen med udødelighed.

And that, of course, is what we are all

Og det er naturligvis, hvad vi alle er

now threatened with today because of electronic tattoos.

truede af i dag på grund af elektroniske tatoveringer.

Thank you.

Tak.

(Applause)

(Bifald)