Juan Enriquez: Your online life, permanent as a tattoo

Translator: Joseph Geni Reviewer: Morton Bast

翻译人员: June He 校对人员: Ying Wang

All right, so let's take

好的，让我们来谈谈

four subjects that obviously go together:

四个显而易见彼此搭调的主题：

big data, tattoos, immortality and the Greeks.

大数据，纹身，永生，古希腊人。

Right?

对吧？

Now, the issue about tattoos is that,

嗯，关于纹身这个问题，关键是

without a word, tattoos really do shout.

纹身无言，却有喊叫般的力量

[Beautiful]

[美]

[Intriguing]

[摄人心魄]

So you don't have to say a lot.

所以你无需多言

[Allegiance]

[忠诚]

[Very intimate]

[亲密无间]

[Serious mistakes]

[严重的错误]

(Laughter)

(笑声)

And tattoos tell you a lot of stories.

而且，纹身讲述着许多故事。

If I can ask an indiscreet question,

容我冒昧一问，

how many of you have tattoos?

在座各位多少人有纹身？

A few, but not most.

有几个，但不是大多数。

What happens if Facebook, Google, Twitter, LinkedIn,

那如果脸书(facebook)，谷歌(google)，推特(twitter)，邻客音（LinkedIn）,

cell phones, GPS, Foursquare, Yelp, Travel Advisor,

手机，GPS全球定位系统，四方（foursquare），Yelp（美国“大众点评网”），旅行顾问（Trip Advisor），

all these things you deal with every day

所有这些你每天打交道的东西

turn out to be electronic tattoos?

都变成（你的）电子纹身？

And what if they provide as much information

而且，如果他们能像纹身一样，提供足够的

about who and what you are as any tattoo ever would?

关于你的身份的信息呢？

What's ended up happening over the past few decades

所以近几十年来发生的正是

is the kind of coverage that you had as a head of state

那些从前只有国家元首

or as a great celebrity

或者社会名流才可能得到的关注度

is now being applied to you every day by all these people

现在你无时无刻不能拥有

who are Tweeting, blogging, following you,

通过所有那些在推特、博客上“粉”你，与你互动，

watching your credit scores and what you do to yourself.

跟踪关注你的信用纪录和你都干了些什么的人

And electronic tattoos also shout.

而且，电子纹身亦有喊叫般的力量

And as you're thinking of the consequences of that,

而且，当你想想它所产生的结果时，

it's getting really hard to hide from this stuff, among other things,

（你会发现），你从中无处躲藏，并且，

because it's not just the electronic tattoos,

因为不仅仅是这些电子纹身

it's facial recognition that's getting really good.

面部识别技术也日臻完善

So you can take a picture with an iPhone and get all the names,

所以你可以用iphone拍一张照片，然后得知（其中所有人的）名字

although, again, sometimes it does make mistakes. (Laughter)

不过，当然啦，有时它也不准 （笑声）

But that means you can take a typical bar scene like this,

然而，这意味着你可以拍一张像这样的典型的酒吧场景的照片，

take a picture, say, of this guy right here,

比方说，拍一张这个家伙的照片，

get the name, and download all the records

得知他的名字，然后下载（关于他的）所有纪录

before you utter a word or speak to somebody,

然后再去跟别人交谈，

because everybody turns out to be

因为每个人最终都

absolutely plastered by electronic tattoos.

被电子纹身覆体

And so there's companies like face.com that now have

然后，有像face.com这样的

about 18 billion faces online.

在线上现有大约180亿张脸的公司

Here's what happened to this company.

这是这家公司后来发生的事——

[Company sold to Facebook, June 18, 2012...]

［公司于2012年7月18日被脸书收购……］

There are other companies that will place a camera

还有别家公司会安置摄像头

like this — this has nothing to do with Facebook —

就像这样——这家公司跟脸书没有关系——

they take your picture, they tie it to the social media,

他们拍下你的照片，把它与社交媒体绑定，

they figure out you really like to wear black dresses,

（然后）估摸出你特别喜欢穿黑裙子，

so maybe the person in the store comes up and says,

然后可能（当你逛街的时候）店员就会走上前来跟你说：

"Hey, we've got five black dresses

“您好，我们刚到店五条黑裙子，

that would just look great on you."

您穿一定好看。”

So what if Andy was wrong?

那么，有没有可能安迪（安迪｀沃霍尔）错了？

Here's Andy's theory.

安迪的理论是这样的：

[In the future, everybody will be world famous for 15 minutes.]

［在将来，每个人都有十五分钟，举世瞩目。］

What if we flip this?

如果我们从反面想想，

What if you're only going to be anonymous for 15 minutes? (Laughter)

有没有可能你将只有十五分钟，默默无闻？ （笑声）

Well, then, because of electronic tattoos,

嗯，那样的话，由于电子纹身，

maybe all of you and all of us are very close to immortality,

可能你我都将接近永生，

because these tattoos will live

因为这些电子纹身都将

far longer than our bodies will.

比我们的肉体更加长存于世

And if that's true, then what we want to do

如果这样的话，那我们可能想要

is we want to go through four lessons from the Greeks

回顾一下古希腊人教给我们的四则启示

and one lesson from a Latin American.

还有来自拉丁美洲的一课

Why the Greeks?

为什么是古希腊人？

Well, the Greeks thought about what happens

嗯，（因为）古希腊人早已思索许久，

when gods and humans and immortality mix for a long time.

当神、人、永生三者搅在一起，会发生什么

So lesson number one: Sisyphus.

所以第一则启示来自：西西弗斯

Remember? He did a horrible thing, condemned for all time

记得么？他做错了一件天大的事，于是被罚日复一日

to roll this rock up, it would roll back down,

把一颗巨石滚上（山），它又会滚下来，

roll back up, roll back down.

他又得把它滚上去，它又会滚下来。

It's a little like your reputation.

这有点像你的声誉

Once you get that electronic tattoo,

一旦你被打上电子纹身，

you're going to be rolling up and down for a long time,

你就将“滚上滚下”好一阵子，

so as you go through this stuff,

所以当你亲历这件事的时候，

just be careful what you post.

当心你发布的东西

Myth number two: Orpheus, wonderful guy,

第二则神话：俄耳甫斯，一个很棒的家伙，

charming to be around, great partier, great singer,

很有魅力的伴儿，热爱聚会，很会唱歌，

loses his beloved, charms his way into the underworld,

失去了爱人，用魅力魔法潜入冥府——

only person to charm his way into the underworld,

用魅力魔法混进冥府的人只有他一个——

charms the gods of the underworld,

迷惑了冥府里的鬼神，

they release his beauty on the condition

他们释放了他的美人，但条件是

he never look at her until they're out.

在他们出去之前，他绝不能看她一眼

So he's walking out and walking out and walking out

然后呢，他就往外走啊走啊走啊

and he just can't resist. He looks at her, loses her forever.

然后，他实在忍不住了。他看了她一眼，之后便永远地失去了她

With all this data out here, it might be a good idea

（现在，我们身边）充斥着数据，（在这种情况下），也许

not to look too far into the past of those you love.

我们最好不要对所爱之人的过去刨根问底

Lesson number three: Atalanta.

第三课：阿塔兰忒

Greatest runner. She would challenge anybody.

最棒的跑步健将，她挑战世人：

If you won, she would marry you.

谁人若能胜她，她便以身相许；

If you lost, you died.

若是负败于她，她即索你性命。

How did Hippomenes beat her?

希波墨涅斯怎么跑赢她的呢？

Well, he had all these wonderful little golden apples,

嗯，他有很多神奇的迷你金苹果，

and she'd run ahead, and he'd roll a little golden apple.

她一跑到前头，他就在地上滚一个迷你金苹果

She'd run ahead, and he'd roll a little golden apple.

她一跑到前头，他就在地上滚一个迷你金苹果

She kept getting distracted. He eventually won the race.

她一直分神，他便最终赢得了比赛

Just remember the purpose as all these little golden apples

请记在心上这些迷你金苹果背后的目的——

come and reach you and you want to post about them

它们过来赶着你，你很想发条关于它们的状态，

or tweet about them or send a late-night message.

或者发条有关的微博，或是深夜发条讯息。

And then, of course, there's Narcissus.

接下来（的一课），当然，是（关于）纳雪瑟斯（Narcissus,水仙花，自恋的美少年）

Nobody here would ever be accused or be familiar with Narcissus.

（我不会说）在座各位谁自恋，我知道你们跟自恋这个概念不熟

(Laughter)

（笑声）

But as you're thinking about Narcissus,

不过，想想纳雪瑟斯，

just don't fall in love with your own reflection.

总之，不要爱上自己的倒影

Last lesson, from a Latin American:

最后一课，来自一个拉丁美洲人：

This is the great poet Jorge Luis Borges.

他是伟大诗人——豪尔赫·路易斯·博尔赫斯

When he was threatened by the thugs

当他被阿根廷军阀的暴徒

of the Argentine military junta,

威胁的时候，

he came back and said, "Oh, come on,

他回应道：“噢拜托，

how else can you threaten, other than with death?"

除了以死相逼，你们还能怎么威胁我？”

The interesting thing, the original thing,

有趣新颖的威胁法

would be to threaten somebody with immortality.

应该是以永生来威胁某人

And that, of course, is what we are all

而那，当然啦，正是我们所有人

now threatened with today because of electronic tattoos.

如今正面临的，来自电子纹身的，威胁。

Thank you.

谢谢

(Applause)

（鼓掌）