Melissa Marshall: Talk nerdy to me

Translator: Joseph Geni Reviewer: Morton Bast

Prevodilac: Rajko Orman Lektor: Mile Živković

Five years ago, I experienced a bit

Pre 5 godina, doživela sam nešto

of what it must have been like to be Alice in Wonderland.

što bi bilo najsličnije Alisi u zemlji čuda.

Penn State asked me, a communications teacher,

Pen Stejt je pitao mene, nastavnika komunikologije

to teach a communications class for engineering students.

da li želim da držim časove komunikacije studentima inženjerstva.

And I was scared. (Laughter)

Bila sam preplašena. (Smeh)

Really scared. Scared of these students with their big brains

Zaista preplašena. Preplašena od tih studenata i njihovih velikih mozgova

and their big books and their big, unfamiliar words.

i njihovih obimnih knjiga i njihovih nepoznatih reči.

But as these conversations unfolded,

Ali, kako su se ovi razgovori odvijali,

I experienced what Alice must have when she went down

doživela sam isto što i Alisa kada je upala

that rabbit hole and saw that door to a whole new world.

u zečiju rupu i otvorila vrata potpuno novog sveta.

That's just how I felt as I had those conversations

Tako sam se osećala kada sam vodila te razgovore

with the students. I was amazed at the ideas

sa studentima. Bila sam oduševljena idejama

that they had, and I wanted others to experience this wonderland as well.

koje oni imaju i želela sam da i drugi mogu da dožive taj čudesni svet.

And I believe the key to opening that door

A verovala sam da je ključ za otvaranje tih vrata

is great communication.

odlična komunikacija.

We desperately need great communication from our

Nama je očajnički potrebna dobra komunikacija sa našim

scientists and engineers in order to change the world.

naučnicima i inženjerima da bismo promenili svet.

Our scientists and engineers are the ones

Naši naučnici i inženjeri su ti

that are tackling our grandest challenges, from energy

koji su se uhvatili u koštac sa najvećim izazovima, od energije

to environment to health care, among others,

preko sredine do zdrvstvene zaštite, između ostalog,

and if we don't know about it and understand it,

i ako mi ne znamo ništa o tome i ne razumemo to,

then the work isn't done, and I believe it's our responsibility

taj posao nije urađen i verujem da je naša odgovornost

as non-scientists to have these interactions.

kao ne-naučnika da imamo ove interakcije.

But these great conversations can't occur if our scientists

Ali ovi divni razgovori se ne mogu desiti, ako nas naši naučnici

and engineers don't invite us in to see their wonderland.

i inženjeri ne pozovu da vidimo njihovu zemlju čuda.

So scientists and engineers, please, talk nerdy to us.

Zato, naučnici i inženjeri, molim vas, pričajte štreberski sa nama.

I want to share a few keys on how you can do that

Želela bih da podelim sa vama nekoliko načina kako to možete uraditi

to make sure that we can see that your science is sexy

da budete sigurni da mi možemo da vidimo kako je vaša nauka seksi

and that your engineering is engaging.

i da je vaš inženjering privlačan.

First question to answer for us: so what?

Prvo pitanje na koje bi trebalo da nam odgovorite je: Pa šta?

Tell us why your science is relevant to us.

Recite nam zašto je vaša nauka bitna za nas.

Don't just tell me that you study trabeculae,

Nemojte mi samo reći kako vi proučavate trabekule

but tell me that you study trabeculae, which is the mesh-like structure of our bones

nego mi recite da proučavate trabekule, koje su poput mreže koja čini strukturu naših kostiju

because it's important to understanding and treating osteoporosis.

i bitna za shvatanje i lečenje osteoporoze.

And when you're describing your science, beware of jargon.

I kada objašnjavate svoju nauku, izbegavajte žargon.

Jargon is a barrier to our understanding of your ideas.

Žargon je barijera u našem razumevanju vaših ideja.

Sure, you can say "spatial and temporal," but why not just say

Naravno, možete reći "temporalno i spacijalno", ali zašto ne biste jednostavno rekli

"space and time," which is so much more accessible to us?

"prostorno i vremenski", onako kako je mnogo razumljivije za nas?

And making your ideas accessible is not the same as dumbing it down.

Učiniti te ideje dostupnim, nije isti što i zaglupeti ih.

Instead, as Einstein said, make everything

Umesto toga, kao što je Ajnštajn rekao, učinite sve

as simple as possible, but no simpler.

jednostavnim koliko je to moguće, ali ne jednostavnijim.

You can clearly communicate your science

Možete jasno izraziti svoju nauku

without compromising the ideas.

bez toga da kompromitujete ideje.

A few things to consider are having examples, stories

Treba uzeti u obzir da imamo primere, priče

and analogies. Those are ways to engage

i analogije. To su stvari preko kojih ćete nas uključiti

and excite us about your content.

i zainteresovati za svoj sadržaj.

And when presenting your work, drop the bullet points.

I kada predstavljate svoj rad, izbacite numerisanje.

Have you ever wondered why they're called bullet points? (Laughter)

Da li ste se ikada zapitali zašto se to zove bullet (metak)? (Smeh)

What do bullets do? Bullets kill,

Šta rade meci? Meci ubijaju

and they will kill your presentation.

i oni ce ubiti vašu prezentaciju.

A slide like this is not only boring, but it relies too much

Slajd kao ovaj, nije samo dosadan, već se i previše oslanja

on the language area of our brain, and causes us to become overwhelmed.

na jezički deo našeg mozga i uzrokuje da postanemo preplavljeni.

Instead, this example slide by Genevieve Brown is

Umesto toga, ovaj primer slajda od Ženeviv Braun je

much more effective. It's showing that the special structure

mnogo efektniji. Pokazuje da je specijalna struktura

of trabeculae are so strong that they actually inspired

trabekule tako jaka, da je zapravo inspirisala

the unique design of the Eiffel Tower.

unikatni dizajn Ajfelovog tornja.

And the trick here is to use a single, readable sentence

Trik je u tome da se koristi jedna, čitka rečenica

that the audience can key into if they get a bit lost,

u koju se publika može uneti ako se pomalo izgubi

and then provide visuals which appeal to our other senses

i onda obezbedite slike koje deluju na naša ostala čula

and create a deeper sense of understanding

i stvaraju dublje razumevanje

of what's being described.

o tome šta se opisuje.

So I think these are just a few keys that can help

Mislim da je ovo par ključnih stvari koje mogu pomoći

the rest of us to open that door and see the wonderland

da se nama ostalima otvore vrata i da vidimo zemlju čuda

that is science and engineering.

nauke i inžinjeringa.

And because the engineers that I've worked with have

Zato što su me inženjeri sa kojima sam radila

taught me to become really in touch with my inner nerd,

naučili da budem u dodiru sa svojim unutrašnjim streberom,

I want to summarize with an equation. (Laughter)

želim da sumiram sve sa jednačinom. (Smeh)

Take your science, subtract your bullet points

Uzmite nauku, oduzmite numerisanje

and your jargon, divide by relevance,

i vaš žargon, podelite relevantnošću,

meaning share what's relevant to the audience,

znači, podelite sa publikom ono sto je važno

and multiply it by the passion that you have for

i pomnožite to sa strašću koju imate

this incredible work that you're doing,

za taj izvanredan posao koji radite

and that is going to equal incredible interactions

i to je jednako izvanrednoj interakciji

that are full of understanding.

koja je puna razumevanja.

And so, scientists and engineers, when you've solved

I tako, naučnici i inženjeri, kada rešite

this equation, by all means, talk nerdy to me. (Laughter)

ovu jednačinu, svakako pričajte štreberski sa mnom. (Smeh)

Thank you. (Applause)

Hvala vam. (Aplauz)