Averting the climate crisis | Al Gore

Prevodilac: William Heisenberg Lektor: Ana Zivanovic-Nenadovic

Thank you so much, Chris.

Hvala ti puno, Kris.

And it's truly a great honor to have the opportunity

Zaista je velika čast biti na ovom mestu po drugi put.

to come to this stage twice; I'm extremely grateful.

Veoma sam zahvalan.

I have been blown away by this conference,

Izuzetno sam pozitivno iznenađen ovom konferencijom

and I want to thank all of you for the many nice comments

i želim da zahvalim svima vama

na divnim komentarima o mom sinoćnom govoru.

about what I had to say the other night.

And I say that sincerely,

To kažem najiskrenije,

partly because (Mock sob)

delom zbog toga što - (imitira jecanje) - mi je to bilo potrebno.

I need that.

(Laughter)

(Smeh)

Put yourselves in my position.

Stavite se na moje mesto.

(Laughter)

(Smeh)

I flew on Air Force Two for eight years.

Leteo sam osam godina sa "Air Force 2" (potpredsednički avion).

(Laughter)

(Smeh)

A sada moram da skinem svoje cipele ili čizme pre ulaska u avion!

Now I have to take off my shoes or boots to get on an airplane!

(Laughter)

(Smeh)

(Applause)

(Aplauz)

I'll tell you one quick story

Ispričaću vam jednu kratku priču da bih vam dočarao kako mi je sve to palo.

to illustrate what that's been like for me.

(Smeh)

(Laughter)

It's a true story -- every bit of this is true.

Istinita je priča - svaki deo priče je istina.

Soon after Tipper and I left the -- (Mock sob) White House --

Ubrzo pošto smo Tiper i ja napustili - (Imitira jecanje) Belu Kuću -

(Laughter)

(Smeh)

we were driving from our home in Nashville to a little farm we have

vozili smo od naše kuće u Nešvilu ka našoj maloj farmi

50 miles east of Nashville.

80 km istočno od Nešvila.

Sami smo vozili.

Driving ourselves.

(Laughter)

(Smeh)

I know it sounds like a little thing to you, but --

Znam da to vama zvuči kao mala stvar, ali -

(Laughter)

(Smeh)

I looked in the rear-view mirror

Kada sam pogledao u retrovizor, sinulo mi je.

and all of a sudden it just hit me.

There was no motorcade back there.

Nema službene pratnje.

(Laughter)

(Smeh)

You've heard of phantom limb pain?

Čuli ste za bol fantomskog uda?

(Laughter)

(Smeh)

This was a rented Ford Taurus.

Bio je to iznajmljeni Ford Taurus.

(Laughter)

(Smeh)

It was dinnertime,

Već je bilo vreme večere,

and we started looking for a place to eat.

pa smo počeli da tražimo neki restoran.

We were on I-40.

Bili smo na autoputu I-40.

We got to Exit 238, Lebanon, Tennessee.

Stigli smo do Izlaza 238, Liban, Tenesi.

We got off the exit, we found a Shoney's restaurant.

Izašli smo sa autoputa, i našli Šonijev restoran.

Low-cost family restaurant chain, for those of you who don't know it.

Za vas koji niste znali to je lanac jeftinih, porodičnih restorana.

We went in and sat down at the booth, and the waitress came over,

Ušli smo, seli za sto, konobarica nam je prišla,

made a big commotion over Tipper.

napravila je veliku buku oko Tiper.

(Laughter)

(Smeh)

She took our order, and then went to the couple in the booth next to us,

Uzela je naše porudžbine, otišla do para koji je sedeo u separeu do nas,

and she lowered her voice so much,

i spustila glas toliko

I had to really strain to hear what she was saying.

da sam se morao zaista naprezati da bih čuo šta priča.

And she said "Yes, that's former Vice President Al Gore

Rekla je: "Da, to su bivši potpredsednik Al Gor i njegova žena Tiper."

and his wife, Tipper."

I čovek joj je odgovorio: "On je zaista nisko pao."

And the man said,

"He's come down a long way, hasn't he?"

(Laughter)

(Smeh)

(Applause)

(Aplauz)

There's been kind of a series of epiphanies.

Dogodila mi se čitava serija prosvetljenja.

(Laughter)

(Smeh)

The very next day, continuing the totally true story,

Već sledećeg dana, nastavljam potpuno istinitu priču,

I got on a G-V to fly to Africa to make a speech in Nigeria,

ušao sam u G-5 kako bih odleteo za Afriku i održao govor na temu energije

in the city of Lagos, on the topic of energy.

u Nigeriji, u gradu Lagosu.

And I began the speech by telling them the story

Započeo sam govor pričajući im tu istu priču o događajima

of what had just happened the day before in Nashville.

dan pre u Nešvilu.

And I told it pretty much the same way I've just shared it with you:

Ispričao sam im otprilike isto kao i vama sada.

Tipper and I were driving ourselves,

Tiper i ja smo sami vozili,

Shoney's, low-cost family restaurant chain,

Šonijev povoljni lanac porodičnih restorana,

what the man said -- they laughed.

ono što je čovek rekao - smejali su se.

I gave my speech, then went back out to the airport to fly back home.

Održao sam govor, a zatim se vratio na aerodrom kako bih odleteo kući.

I fell asleep on the plane

Zaspao sam u avionu,

until, during the middle of the night, we landed

dok nismo odjednom, usred noći,

on the Azores Islands for refueling.

sleteli na ostrvo Azor kako bismo natočili još goriva.

I woke up, they opened the door, I went out to get some fresh air,

Probudio sam se, otvorili su vrata, a ja sam izašao na svež vazduh,

and I looked, and there was a man running across the runway.

pogledao sam napolje i video čoveka kako trči preko piste.

And he was waving a piece of paper, and he was yelling,

Mahao je komadićem papira i vikao:

"Call Washington! Call Washington!"

"Zovite Vašington! Zovite Vašington!"

And I thought to myself, in the middle of the night,

I pomislio sam, usred noći,

usred Atlantika,

in the middle of the Atlantic,

šta bi to moglo poći po zlu u Vašingtonu?

what in the world could be wrong in Washington?

Onda sam se setio da bi mnogo toga moglo da se desi.

Then I remembered it could be a bunch of things.

(Smeh)

(Laughter)

Ali, ispostavilo se

But what it turned out to be,

was that my staff was extremely upset

da je moje osoblje bilo veoma uzrujano

because one of the wire services in Nigeria had already written a story

jer je jedna od nigerijskih dopisničkih kuća već napisala priču

about my speech,

o mom govoru,

and it had already been printed in cities

i ona je već bila izdata u svim gradovima

all across the United States of America.

Sjedinjenih Američkih Država.

It was printed in Monterey, I checked.

I u Montereju, proverio sam.

(Laughter)

(Smeh)

And the story began,

Priča je počinjala:

"Former Vice President Al Gore announced in Nigeria yesterday," quote:

"Bivši potpredsednik Al Gor juče u Nigeriji izjavio:

'My wife Tipper and I have opened a low-cost family restaurant'" --

'Moja žena Tiper i ja otvorili smo lanac povoljnih porodičnih restorana' -

(Laughter)

(Smeh)

"'named Shoney's,

'nazvali smo ga "Kod Šonija",

and we are running it ourselves.'"

i sami ga vodimo.'"

(Smeh)

(Laughter)

Before I could get back to U.S. soil,

Pre nego što sam uspeo da se vratim na teritoriju SAD-a,

David Letterman and Jay Leno had already started in on --

Dejvid Leterman i Džej Leno već su počeli -

one of them had me in a big white chef's hat,

jedan od njih prikazao me je sa velikom kuvarskom kapom,

Tiper je govorila: "Još jedan hamburger, sa pomfritom!"

Tipper was saying, "One more burger with fries!"

(Laughter)

(Smeh)

Three days later,

Tri dana kasnije,

I got a nice, long, handwritten letter

dobio sam lepo, dugo i rukom napisano pismo

from my friend and partner and colleague Bill Clinton, saying,

od svog prijatelja, partnera i kolege Bila Klintona u kojem je stajalo:

"Congratulations on the new restaurant, Al!"

"Čestitam na novom restoranu, Al!"

(Laughter)

(Smeh)

We like to celebrate each other's successes in life.

Volimo da slavimo međusobne životne uspehe.

(Laughter)

(Smeh)

I was going to talk about information ecology.

Mislio sam da pričam o informacionoj ekologiji.

But I was thinking that,

Ali razmišljao sam,

since I plan to make a lifelong habit of coming back to TED,

s obzirom da planiram da doživotno dolazim na TED,

da bih o tome mogao da pričam neki drugi put.

that maybe I could talk about that another time.

(Applause)

(Aplauz)

Chris Anderson: It's a deal!

Kris Anderson: Dogovoreno!

(Applause)

(Aplauz)

Al Gore: I want to focus on what many of you have said

Al Gor: Želim da se fokusiram na ono o čemu su mnogi od vas rekli

you would like me to elaborate on:

da žele da elaboriram:

What can you do about the climate crisis?

Šta vi možete učiniti u vezi sa klimatskom krizom?

I want to start with a couple of --

Započeo bih...

I'm going to show some new images,

Pokazaću vam neke nove fotografije,

and I'm going to recapitulate just four or five.

a sumirati samo četiri ili pet.

Now, the slide show.

A sad, prezentacija.

I update the slide show every time I give it.

Ažuriram je svaki put kada je predstavljam.

I add new images,

Dodajem nove fotografije

because I learn more about it every time I give it.

jer naučim nešto novo o njoj svaki put kada je prikazujem.

It's like beach-combing, you know?

To je kao na peščanoj plaži.

Every time the tide comes in and out, you find some more shells.

Svaki put kada plima dođe i ode, pronađete neke nove školjke.

Samo u protekla dva dana dobili smo nove temperaturne rekorde u januaru.

Just in the last two days, we got the new temperature records in January.

This is just for the United States of America.

I to se odnosi samo na Sjedinjene Američke Države.

Historical average for Januarys is 31 degrees;

Istorijski prosek za januar iznosi -0,5 stepeni.

last month was 39.5 degrees.

Prošlog meseca je bilo 4,16 stepeni.

Now, I know that you wanted some more bad news about the environment --

Znam da želite još loših vesti koje se tiču okoline -

I'm kidding.

Šalim se.

But these are the recapitulation slides,

Ali ovo su sumirani slajdovi,

and then I'm going to go into new material about what you can do.

a zatim ću vam pokazati nove materijale o tome šta vi možete učiniti.

But I wanted to elaborate on a couple of these.

Želim prvo da elaboriram o nekoliko ovih ovde.

First of all, this is where we're projected to go

Pre svega, ovo je predviđeno odredište

with the U.S. contribution to global warming,

SAD-ovog doprinosa globalnom zagrevanju,

under business as usual.

uz sadašnje ponašanje.

Efficiency in end-use electricity and end-use of all energy

Efikasnost u potrošnji struje i čitave energije

je voće sa niskih grana.

is the low-hanging fruit.

Efficiency and conservation -- it's not a cost; it's a profit.

Efikasnost i očuvanje - to nije trošak, već profit.

The sign is wrong.

Pogrešan je predznak.

It's not negative; it's positive.

Nije negativan, već pozitivan.

These are investments that pay for themselves.

To su investicije koje se same isplaćuju.

But they are also very effective in deflecting our path.

Ali isto tako su jako efikasne i u remećenju našeg puta.

Cars and trucks -- I talked about that in the slideshow,

Automobili i kamioni - pričao sam o tome u prezentaciji,

but I want you to put it in perspective.

ali želim da to stavite u perspektivu.

It's an easy, visible target of concern --

To je laka, vidljiva meta za brigu -

and it should be --

i trebalo bi da bude -

ali više zagađenja dolazi od zgrada,

but there is more global warming pollution that comes from buildings

than from cars and trucks.

nego od automobila i kamiona.

Cars and trucks are very significant,

Automobili i kamioni su jako značajni,

and we have the lowest standards in the world.

a mi imamo najniže standarde na svetu.

And so we should address that. But it's part of the puzzle.

I trebalo bi da se osvrnemo na to. Ali to je deo slagalice.

Other transportation efficiency is as important as cars and trucks.

Efikasnost druge vrste transporta je jednako važna kao i automobila i kamiona.

Renewables at the current levels of technological efficiency

Obnovljivi izvori na današnjem nivou tehnološke efikasnosti,

can make this much difference.

mogu napraviti ovoliko razlike.

And with what Vinod, and John Doerr and others, many of you here --

I sa onim što Vinod i Džon Dor i drugi, mnogi od vas ovde -

there are a lot of people directly involved in this --

puno ljudi je direktno uključeno u ovo -

this wedge is going to grow much more rapidly

ta podela će rasti puno brže

than the current projection shows it.

od sadašnjih prognoza.

Carbon Capture and Sequestration -- that's what CCS stands for --

Prikupljanje i uklanjanje ugljenika - to je skraćenica koju "CCS" označava -

is likely to become the killer app that will enable us

verovatno će postati ubistveno dobra aplikacija

koja će nam omogućiti da nastavimo da koristimo fosilna goriva

to continue to use fossil fuels in a way that is safe.

na siguran način.

Not quite there yet.

Nismo još uvek stigli tamo.

OK. Now, what can you do?

OK. Sada, šta vi možete učiniti?

Reduce emissions in your home.

Smanjite emisiju u vašem domu.

Most of these expenditures are also profitable.

Većina tih rashoda je ujedno i profitabilna.

Insulation, better design.

Izolacija, bolji dizajn.

Buy green electricity where you can.

Kupujte ekološku struju kada možete.

I mentioned automobiles -- buy a hybrid.

Spomenuo sam automobile - kupite hibrid.

Use light rail.

Koristite laganu železnicu.

Figure out some of the other options that are much better.

Osmislite još par opcija koje su mnogo bolje.

It's important.

To je važno.

Be a green consumer.

Budite ekološki potrošač.

You have choices with everything you buy,

Izbor vam se pruža sa svime što kupujete,

od stvari koje imaju snažan uticaj

between things that have a harsh effect,

or a much less harsh effect on the global climate crisis.

ili mnogo manji uticaj na globalnu klimatsku krizu.

Consider this:

Razmislite o ovome.

Make a decision to live a carbon-neutral life.

Donesite odluku o živout bez ugljenika.

Those of you who are good at branding,

Oni koji su dobri u brendingu,

I'd love to get your advice and help

voleo bih da dobijem vaš savet i pomoć

on how to say this in a way that connects with the most people.

o načinu na koji bi se to moglo preneti i povezati sa većinom ljudi.

It is easier than you think.

Lakše je nego što mislite.

It really is.

Stvarno.

A lot of us in here have made that decision,

Mnogi od nas ovde su doneli tu odluku

and it is really pretty easy.

i zapravo je prilično lako.

It means reduce your carbon dioxide emissions

Smanjite svoje emitovanje ugljen dioksida

with the full range of choices that you make,

sa paletom izbora koje donesete

and then purchase or acquire offsets

i zatim kupite ili prisvojite neutralizatore

for the remainder that you have not completely reduced.

za ostatak koji niste potpuno smanjili.

And what it means is elaborated at climatecrisis.net.

A šta to znači, objašnjeno je na climatecrisis.net.

There is a carbon calculator.

Tamo se nalazi računar ugljenika.

Participant Productions convened --

"Participant Productions" su sazvali -

uz moj aktivni angažman -

with my active involvement --

the leading software writers in the world,

vodeće svetske programere za pisanje softvera

on this arcane science of carbon calculation,

iz područja tajanstvene nauke ugljenika

to construct a consumer-friendly carbon calculator.

da naprave računar ugljenika koji bi bio jednostavan za korišćenje.

You can very precisely calculate what your CO2 emissions are,

Možete vrlo precizno izračunati koliko je vaše emitovanje CO2

and then you will be given options to reduce.

i onda će vam biti ponuđena opcija za smanjenje.

And by the time the movie comes out in May,

I dok film izađe u maju,

this will be updated to 2.0,

to će biti nadograđeno na 2.0 verziju

i moći ćemo da kupujemo neutralizatore pomoću klika mišem.

and we will have click-through purchases of offsets.

Next, consider making your business carbon-neutral.

Zatim, razmislite o pretvaranju vašeg poslovanja u ugljenik-neutralno.

Again, some of us have done that,

Neki od nas su to već uradili,

and it's not as hard as you think.

i nije tako teško kao što mislite.

Integrate climate solutions into all of your innovations,

Integrišite klimatska rešenja u sve vaše inovacije,

whether you are from the technology,

bez obrzira da li pripadate tehnološkoj

or entertainment, or design and architecture community.

ili zabavnoj ili zajednici dizajna i arhitekture.

Ulažite održivo.

Invest sustainably.

Majora mentioned this.

Madžora je to spomenula.

Listen, if you have invested money with managers who you compensate

Slušajte, ukoliko ste uložili novac u menadžere koje plaćate

on the basis of their annual performance,

na bazi njihove godišnje izvedbe,

don't ever again complain about quarterly report CEO management.

nikada se više nemojte žaliti na kvartalna izveštavanja menadžmenta.

Over time, people do what you pay them to do.

Vremenom, ljudi rade ono za šta ih plaćate da rade.

And if they judge how much they're going to get paid

I ako procenjuju koliko će biti plaćeni

za svoju investiciju u vaš kapital,

on your capital that they've invested,

based on the short-term returns,

temeljeno na kratkoročnom povraćaju,

you're going to get short-term decisions.

dobićete kratkoročne odluke.

A lot more to be said about that.

Puno se može pričati o tome.

Become a catalyst of change.

Postanite katalizatori promene.

Teach others, learn about it, talk about it.

Podučavajte druge, učite o tome, pričajte o tome.

The movie is a movie version of the slideshow

Film je filmska verzija prezentacije

I gave two nights ago, except it's a lot more entertaining.

koju sam prezentovao pre dve večeri, samo što je mnogo zabavniji.

And it comes out in May.

I izlazi u maju.

Many of you here have the opportunity to ensure that a lot of people see it.

Mnogi od vas ovde imaju priliku da omoguće velikom broju ljudi da ga vidi.

Consider sending somebody to Nashville.

Razmislite o slanju nekoga u Nešvil.

Pick well.

Dobro izaberite.

And I am personally going to train people to give this slideshow --

I ja ću lično podučavati ljude da drže ovu prezentaciju -

re-purposed, with some of the personal stories obviously replaced

prerađenu,

gde će neke od ličnih priča biti zamenjenje opštim pristupom,

with a generic approach,

and it's not just the slides, it's what they mean.

i nisu samo slajdovi u pitanju, nego i ono šta oni znače.

And it's how they link together.

I kako su povezani.

And so I'm going to be conducting a course this summer

I tako ću ovoga leta držati kurs

for a group of people that are nominated by different folks

grupi ljudi koju su nominovali različitih ljudi

to come and then give it en masse,

i koja će ovo prezentovati naširoko,

in communities all across the country,

zajednicama preko čitave zemlje

and we're going to update the slideshow for all of them every single week,

i za njih ćemo ažurirati prezentaciju svake nedelje

to keep it right on the cutting edge.

kako bi bila u toku.

Working with Larry Lessig, it will be, somewhere in that process,

Radeći sa Lerijem Lesigom, biće, negde u tom procesu,

posted with tools and limited-use copyrights,

postavljena sa alatima i ograničenim autorskim pravima,

so that young people can remix it and do it in their own way.

kako bi mladi ljudi mogli da je menjaju i naprave je na svoj način.

(Applause)

(Aplauz)

Where did anybody get the idea

Kome je pala na pamet ideja

that you ought to stay arm's length from politics?

da se moramo držati daleko od politike?

Ako si ti republikanac,

It doesn't mean that if you're a Republican,

that I'm trying to convince you to be a Democrat.

ne znači da ja pokušavam da te uverim da budeš demokrata.

We need Republicans as well.

Trebaju nam i republikanci.

This used to be a bipartisan issue,

Ovo je nekada bila dvostranačka stvar,

and I know that in this group it really is.

i znam da je tako i u ovoj grupi.

Become politically active.

Postanite politički aktivni.

Make our democracy work the way it's supposed to work.

Učinite da naša demokratija radi kako bi i trebalo da radi.

Support the idea of capping carbon dioxide emissions --

Podržite ideju ograničenja maksimalnog nivoa emitovanja ugljen dioksida,

global warming pollution -- and trading it.

zagađenja vezanog za globalno zagrevanje i njegovog trgovanja.

Here's why: as long as the United States is out of the world system,

Evo zašto: dokle god su Sjedinjene Države izvan svetskog sistema,

it's not a closed system.

to nije zatvoren sistem.

Once it becomes a closed system, with U.S. participation,

Jednom kada postane zatvoreni sistem, sa učešćem SAD-a,

then everybody who's on a board of directors --

tada će svi oni koji su u odborima direktora -

koliko ljudi ovde sedi u odboru direktora u nekoj kompaniji?

how many people here serve on the board of directors

of a corporation?

Once it's a closed system,

Kada to bude zatvoren sistem,

you will have legal liability if you do not urge your CEO

snosićete pravnu odgovornost

ukoliko ne nagovorite vašeg izvršnog direktora

to get the maximum income from reducing and trading the carbon emissions

da ostvari maksimalan dohodak

putem smanjivanja i trgovanja ugljenikovih emitovanja

that can be avoided.

koja se mogu izbeći.

The market will work to solve this problem --

Tržište će biti u funkciji rešavanja tog problema -

if we can accomplish this.

ako mi to možemo ostvariti.

Help with the mass persuasion campaign that will start this spring.

Pomozite u kampanji masovnog uveravanja koja će početi ovog proleća.

We have to change the minds of the American people.

Moramo promeniti svest Amerikanaca.

Because presently, the politicians do not have permission

Jer trenutno, političari nemaju dozvolu

to do what needs to be done.

da rade ono što bi trebalo da se uradi.

And in our modern country, the role of logic and reason no longer includes

A u našoj modernoj zemlji, uloga logike i razuma više ne uključuje

mediating between wealth and power the way it once did.

posredništvo između bogatstva i moći kao što je nekad uključivala.

It's now repetition of short, hot-button, 30-second, 28-second television ads.

Sada je to ponavljanje kratkih, emocionalnih, televizijskih reklama

od 30 sekundi ili 28 sekundi.

We have to buy a lot of those ads.

Moramo kupiti mnogo tih reklama.

Let's re-brand global warming, as many of you have suggested.

Kao što su mnogi od vas spomenuli, promenimo brend globalnog zagrevanja.

I like "climate crisis" instead of "climate collapse,"

Sviđa mi se "klimatska kriza" umesto "klimatskog sloma",

but again, those of you who are good at branding,

ali opet, vi koji ste dobri u brendiranju,

I need your help on this.

potrebna mi je vaša pomoć.

Somebody said the test we're facing now, a scientist told me,

Neko mi je rekao da je test sa kojim se sada suočavamo,

jedan naučnik mi je rekao,

is whether the combination of an opposable thumb

jeste pitanje da li je kombinacija palca kod sisara

and a neocortex is a viable combination.

i neokorteksa zapravo održiva.

(Laughter)

(Smeh)

That's really true.

To je stvarno istina.

I said the other night, and I'll repeat now:

Rekao sam pre neko veče, ponoviću i sada:

this is not a political issue.

ovo nije stvar politike.

Again, the Republicans here -- this shouldn't be partisan.

Ponovo, za republikance koji su ovde, to ne bi trebalo da bude stranačka stvar.

You have more influence than some of us who are Democrats do.

Imate više uticaja nego što neki od nas demokrata imaju.

This is an opportunity.

Ovo je prilika.

Not just this, but connected to the ideas that are here,

Ne samo ovo, već povezanost sa idejama koje su ovde,

to bring more coherence to them.

kako bismo ih bolje međusobno povezali.

We are one.

Mi smo jedno.

Thank you very much, I appreciate it.

Hvala vam mnogo, cenim to.

(Aplauz)

(Applause)