Averting the climate crisis | Al Gore

Prevoditelj: Tilen Pigac - EFZG Recezent: Mislav Ante Omazić - EFZG

Thank you so much, Chris.

Hvala ti puno, Chris. Zaista mi je velika čast

And it's truly a great honor to have the opportunity

imati priliku dvaput doći na ovu pozornicu. Iznimno sam zahvalan.

to come to this stage twice; I'm extremely grateful.

I have been blown away by this conference,

Očaran sam ovom konferencijom, i želim se zahvaliti svima vama na mnogim

and I want to thank all of you for the many nice comments

lijepim komentarima na moj govor otprije par dana.

about what I had to say the other night.

And I say that sincerely,

I iskreno to mislim, dijelom iz razloga što... mi to treba! (Smijeh)

partly because (Mock sob)

I need that.

(Laughter)

Put yourselves in my position.

Stavite se u moju kožu!

(Laughter)

I flew on Air Force Two for eight years.

Letio sam u Air Force Two osam godina.

(Laughter)

Now I have to take off my shoes or boots to get on an airplane!

Sada moram skidati cipele ili čizme ako želim ući u zrakoplov!

(Laughter)

(Smijeh) (Pljesak)

(Applause)

I'll tell you one quick story

Ispričat ću Vam jednu kratku priču da vam približim kako mi je bilo.

to illustrate what that's been like for me.

(Laughter)

It's a true story -- every bit of this is true.

Istinita je priča -- svaki dio je istina.

Soon after Tipper and I left the -- (Mock sob) White House --

Ubrzo nakon što smo Tipper i ja otišli iz -- Bijele Kuće (Smijeh) --

(Laughter)

we were driving from our home in Nashville to a little farm we have

vozili smo se iz našeg doma u Nashvilleu prema maloj farmi koju posjedujemo

50 miles east of Nashville.

50 milja istočno od Nashvillea --

Driving ourselves.

vozeći se.

(Laughter)

I know it sounds like a little thing to you, but --

Znam da vama to zvuči kao mala stvar, ali -- (Smijeh) --

(Laughter)

I looked in the rear-view mirror

Pogledao sam u retrovizor i odjednom mi je sinulo.

and all of a sudden it just hit me.

There was no motorcade back there.

Iza nas nije bilo povorke.

(Laughter)

You've heard of phantom limb pain?

Čuli ste za fantomsku limb bol? (Smijeh)

(Laughter)

This was a rented Ford Taurus.

To je bio iznajmljeni Ford Taurus. Bilo je doba večere,

(Laughter)

It was dinnertime,

and we started looking for a place to eat.

i počeli smo tražiti mjesto za jelo.

We were on I-40.

Bili smo na cesti I-40. Izašli smo na izlazu 238 za Lebanon, Tennessee.

We got to Exit 238, Lebanon, Tennessee.

We got off the exit, we found a Shoney's restaurant.

Sišli smo s autoceste, počeli tražiti -- pronašli smo Shoney's restoran.

Low-cost family restaurant chain, for those of you who don't know it.

Lanac povoljnih obiteljskih restorana, za vas koji za njega niste čuli.

We went in and sat down at the booth, and the waitress came over,

Ušli smo unutra i sjeli u separe, konobarica je prišla,

made a big commotion over Tipper.

napravila veliku buku oko Tipper. (Smijeh)

(Laughter)

She took our order, and then went to the couple in the booth next to us,

Uzela je naše narudžbe, otišla do para koji je sjedio u separeu do nas,

and she lowered her voice so much,

i spustila glas toliko da sam se morao doista naprezati kako bih čuo što govori.

I had to really strain to hear what she was saying.

And she said "Yes, that's former Vice President Al Gore

Rekla je "Da, to su bivši potpredsjednik Al Gore i njegova žena Tipper."

and his wife, Tipper."

And the man said,

I čovjek joj je odgovorio, "On je zaista nisko pao." (Smijeh)

"He's come down a long way, hasn't he?"

(Laughter)

(Applause)

There's been kind of a series of epiphanies.

Dogodila mi se cijela serija prosvjetljenja.

(Laughter)

The very next day, continuing the totally true story,

Već sljedeći dan, naravno potpuno istinita priča,

I got on a G-V to fly to Africa to make a speech in Nigeria,

ušao sam u G-5 kako bih odletio u Afriku i održao govor u Nigeriji,

in the city of Lagos, on the topic of energy.

u gradu Lagosu, na temu energije.

And I began the speech by telling them the story

Započeo sam govor pričajući im tu istu priču o događajima

of what had just happened the day before in Nashville.

dan prije u Nashvilleu.

And I told it pretty much the same way I've just shared it with you:

Ispričao sam im otprilike jednako kao i vama sada.

Tipper and I were driving ourselves,

Tipper i ja smo se vozili, Shoney's, povoljni lanac obiteljskih restorana,

Shoney's, low-cost family restaurant chain,

what the man said -- they laughed.

ono što je čovjek rekao - smijali su se!

I gave my speech, then went back out to the airport to fly back home.

Održao sam govor, a zatim se vratio u zračnu luku kako bih odletio nazad kući.

I fell asleep on the plane

Zaspao sam u zrakoplovu, dok nismo odjednom, usred noći,

until, during the middle of the night, we landed

on the Azores Islands for refueling.

sletjeli na Azore kako bismo natočili još goriva.

I woke up, they opened the door, I went out to get some fresh air,

Probudio sam se, otvorili su vrata, a ja sam izašao na svjež zrak,

and I looked, and there was a man running across the runway.

pogledao sam van i vidio čovjeka kako trči preko piste.

And he was waving a piece of paper, and he was yelling,

Mahao je komadićem papira i vikao,

"Call Washington! Call Washington!"

"Zovite Washington! Zovite Washington!"

And I thought to myself, in the middle of the night,

I pomislio sam, usred noći, usred Atlantika,

in the middle of the Atlantic,

što bi to moglo biti krivo u Washingtonu?

what in the world could be wrong in Washington?

Onda sam se sjetio kako bi toga moglo biti puno.

Then I remembered it could be a bunch of things.

(Smijeh)

(Laughter)

But what it turned out to be,

Ali, ispostavilo se da je moje osoblje bilo veoma uzrujano jer je

was that my staff was extremely upset

because one of the wire services in Nigeria had already written a story

jedna od nigerijskih dopisničkih kuća već napisala priču o mom govoru.

about my speech,

and it had already been printed in cities

I ta priča je već bila tiskana u gradovima diljem Sjedinjenih Američkih Država

all across the United States of America.

It was printed in Monterey, I checked.

-- bilo je tiskano u Montereyu, provjerio sam. Priča je išla ovako,

(Laughter)

And the story began,

"Former Vice President Al Gore announced in Nigeria yesterday," quote:

"Bivši potpredsjednik Al Gore jučer je u Nigeriji najavio,

'Moja žena Tipper i ja otvorili smo lanac povoljnih obiteljskih restorana, nazvali smo ga Shoney's,

'My wife Tipper and I have opened a low-cost family restaurant'" --

(Laughter)

"'named Shoney's,

and we are running it ourselves.'"

i sami ga vodimo.'" (Smijeh)

(Laughter)

Before I could get back to U.S. soil,

Prije nego što sam se uspio vratiti na teritorij SAD-a,

David Letterman and Jay Leno had already started in on --

David Letterman i Jay Leno već su počeli

one of them had me in a big white chef's hat,

-- jedan od njih prikazao me s velikom kuharskom kapom,

Tipper was saying, "One more burger with fries!"

Tipper je govorila, "Još jedan hamburger, s pomfritom!"

(Laughter)

Three days later,

Tri dana kasnije dobio sam lijepo, dugačko, rukom pisano pismo od svog prijatelja i partnera

I got a nice, long, handwritten letter

from my friend and partner and colleague Bill Clinton, saying,

i kolege Billa Clintona u kojem je stajalo, "Čestitam na novom restoranu, Al!"

"Congratulations on the new restaurant, Al!"

(Laughter)

(Smijeh)

We like to celebrate each other's successes in life.

Volimo slaviti međusobne životne uspjehe.

(Laughter)

I was going to talk about information ecology.

Mislio sam govoriti o informacijskoj ekologiji.

But I was thinking that,

Ali razmišljao sam, obzirom da sam planirao napraviti doživotnu naviku dolazaka na TED

since I plan to make a lifelong habit of coming back to TED,

that maybe I could talk about that another time.

da bih mogao o tome pričati drugi put. (Pljesak)

(Applause)

Chris Anderson: It's a deal!

Chris Anderson: Dogovoreno!

(Applause)

Al Gore: I want to focus on what many of you have said

Al Gore: Htio bih reći više o onome o čemu me većina vas zatražila da govorim.

you would like me to elaborate on:

What can you do about the climate crisis?

Što Vi možete učiniti u vezi klimatske krize? Započeo bih...

I want to start with a couple of --

I'm going to show some new images,

Pokazat ću neke nove fotografije, a sumirati ću samo četiri ili pet.

and I'm going to recapitulate just four or five.

Now, the slide show.

A sad, prezentacija fotografija. Ažuriram je svaki put kad je predstavljam.

I update the slide show every time I give it.

I add new images,

Dodajem nove fotografije zato jer naučim nešto novo svaki put kad je pokazujem.

because I learn more about it every time I give it.

It's like beach-combing, you know?

Nešto kao na pješčanoj plaži. Svaki put kad plima dođe i ode,

Every time the tide comes in and out, you find some more shells.

pronađete neke nove školjke.

Just in the last two days, we got the new temperature records in January.

Samo u protekla dva dana dobili smo nove siječanjske temperaturne rekorde.

This is just for the United States of America.

Samo za Sjedinjene Američke Države. Povijesni prosjek

Historical average for Januarys is 31 degrees;

last month was 39.5 degrees.

u siječnju iznosi oko 0°C. Prošli mjesec prosjek temperature iznosio je 4°C.

Now, I know that you wanted some more bad news about the environment --

Znam da ste htjeli još loših vijesti koje se tiču okoliša

I'm kidding.

-- šalim se -- ali ovo su sumirani slajdovi,

But these are the recapitulation slides,

and then I'm going to go into new material about what you can do.

a zatim ću pokazati nove materijale o tome što vi možete učiniti.

But I wanted to elaborate on a couple of these.

Želio bih prvo elaborirati nekoliko ovih.

First of all, this is where we're projected to go

Prije svega, ovo je projicirano odredište uz količinu kojom SAD doprinosi globalnom zatopljenju,

with the U.S. contribution to global warming,

under business as usual.

uz sadašnje poslovanje. Učinkovitost u struji i u svoj energiji za krajnju potrošnju

Efficiency in end-use electricity and end-use of all energy

is the low-hanging fruit.

je voće s niskih grana. Učinkovitost i očuvanje:

Efficiency and conservation -- it's not a cost; it's a profit.

to nije trošak, već profit. Krivi je predznak.

The sign is wrong.

It's not negative; it's positive.

Nije negativno, već je pozitivno. To su investicije koje se same isplaćuju.

These are investments that pay for themselves.

But they are also very effective in deflecting our path.

Ali isto tako su jako učinkovite u skretanju s naše staze.

Cars and trucks -- I talked about that in the slideshow,

Automobili i kamioni -- pričao sam o tome na prezentaciji,

but I want you to put it in perspective.

ali želim da to stavite u perspektivu.

It's an easy, visible target of concern --

To je laka, vidljiva meta za brigu, i trebala bi biti,

and it should be --

but there is more global warming pollution that comes from buildings

ali više zagađenja dolazi od zgrada,

than from cars and trucks.

nego od automobila i kamiona.

Cars and trucks are very significant,

Automobili i kamioni su jako značajni, a mi imamo najniže standarde na svijetu,

and we have the lowest standards in the world.

And so we should address that. But it's part of the puzzle.

i trebali bi se osvrnuti na to. Ali to je dio slagalice.

Other transportation efficiency is as important as cars and trucks.

Učinkovitost drugog transporta je jednako važna kao i automobili i kamioni!

Renewables at the current levels of technological efficiency

Obnovljivi izvori na današnjoj razini tehnološke učinkovitosti,

can make this much difference.

mogu napraviti ovoliko razlike, i s onim što Vinod, i John Doerr i drugi,

And with what Vinod, and John Doerr and others, many of you here --

mnogi od vas ovdje -- puno ljudi koji su direktno uključeno u ovo

there are a lot of people directly involved in this --

this wedge is going to grow much more rapidly

-- taj rascjep će rasti puno brže od sadašnjih projekcija.

than the current projection shows it.

Carbon Capture and Sequestration -- that's what CCS stands for --

Prikupljanje i uklanjanje ugljika -- to je što kratica CCS označava

is likely to become the killer app that will enable us

-- će vjerojatno postati ubojita aplikacija

koja će nam omogućiti uporabu fosilnih goriva na siguran način.

to continue to use fossil fuels in a way that is safe.

Not quite there yet.

Nismo još tamo.

OK. Now, what can you do?

OK. Sada, što vi možete učiniti? Smanjite emisije u vašem domu.

Reduce emissions in your home.

Most of these expenditures are also profitable.

Većina tih rashoda je ujedno i profitabilna.

Insulation, better design.

Izolacija, bolji dizajn, kupovanje zelene struje gdje možete.

Buy green electricity where you can.

I mentioned automobiles -- buy a hybrid.

Spomenuo sam automobile -- kupite hibrid. Koristite laganu željeznicu.

Use light rail.

Figure out some of the other options that are much better.

Osmislite još par opcija koje su mnogo bolje. To je važno.

It's important.

Be a green consumer.

Budite zeleni potrošač. Izbor vam se pruža sa svime što kupujete,

You have choices with everything you buy,

between things that have a harsh effect,

od stvari koje imaju snažan utjecaj ili mnogo manji

or a much less harsh effect on the global climate crisis.

utjecaj na globalnu klimatsku krizu.

Consider this:

Razmislite o ovome. Donesite odluku o životu bez ugljika.

Make a decision to live a carbon-neutral life.

Those of you who are good at branding,

Oni koji su dobri u brandingu,

I'd love to get your advice and help

volio bih primiti vaš savjet i pomoć o

on how to say this in a way that connects with the most people.

načinu na koji bi se to moglo prenijeti i spojiti s većinom ljudi.

It is easier than you think.

Lakše je nego što mislite. Stvarno je.

It really is.

A lot of us in here have made that decision,

Mnogi od nas ovdje su donijeli tu odluku i zapravo je prilično lagano.

and it is really pretty easy.

It means reduce your carbon dioxide emissions

Smanjite svoje emisije ugljičnog dioksida s paletom izbora koje donesete,

with the full range of choices that you make,

and then purchase or acquire offsets

i zatim kupite ili prisvojite neutralizatore za ostatak koji niste

for the remainder that you have not completely reduced.

potpuno smanjili. A što to znači, je objašnjeno na climatecrisis.net.

And what it means is elaborated at climatecrisis.net.

There is a carbon calculator.

Tamo se nalazi kalkulator ugljika. Participant Productions su sazvali,

Participant Productions convened --

with my active involvement --

uključujući moje aktivno sudjelovanje, vodeće svjetske programere za pisanje softvera

the leading software writers in the world,

on this arcane science of carbon calculation,

iz područja tajanstvene znanosti izračuna ugljika kako bi konstruirali

to construct a consumer-friendly carbon calculator.

kalkulator ugljika koji je jednostavan za korištenje.

You can very precisely calculate what your CO2 emissions are,

Možete vrlo precizno izračunati koja je vaša CO2 emisija,

and then you will be given options to reduce.

i onda će vam se ponuditi opcije za smanjenje.

And by the time the movie comes out in May,

I za vrijeme izlaska filma u svibnju, to će biti nadograđeno na 2.0

this will be updated to 2.0,

and we will have click-through purchases of offsets.

i moći ćemo kupovati neutralizatore pomoću klikova mišem.

Next, consider making your business carbon-neutral.

Nadalje, razmislite o stvaranju vašeg poslovanja ugljično neutralnim. Ponovno, neki od nas su to napravili,

Again, some of us have done that,

and it's not as hard as you think.

i nije tako teško kao što mislite. Integrirajte klimatska rješenja u sve vaše inovacije,

Integrate climate solutions into all of your innovations,

whether you are from the technology,

bez obzira pripadate li tehnološkoj, ili zabavnoj,

or entertainment, or design and architecture community.

ili zajednici dizajna i arhitekture.

Invest sustainably.

Investirajte održivo. Majora je to spomenula.

Majora mentioned this.

Listen, if you have invested money with managers who you compensate

Slušajte, ukoliko ste investirali novac u menadžere kojima

plaćate naknade na bazi njihove godišnje izvedbe,

on the basis of their annual performance,

don't ever again complain about quarterly report CEO management.

nikada se više nemojte žaliti na kvartalna izvješća menadžmenta.

Over time, people do what you pay them to do.

S vremenom, ljudi naprave ono za što ih plaćate da rade. I ako procjenjuju koliko

And if they judge how much they're going to get paid

će biti plaćeni za svoju investiciju u vaš kapital,

on your capital that they've invested,

based on the short-term returns,

temeljeno na kratkoročnim povratima, dobivat ćete kratkoročne odluke.

you're going to get short-term decisions.

A lot more to be said about that.

Puno toga će se reći o tome.

Become a catalyst of change.

Postanite katalizatori promjene. Podučavajte druge, učite o tome, pričajte o tome.

Teach others, learn about it, talk about it.

The movie is a movie version of the slideshow

Film izlazi -- film je filmska verzija prezentacije

I gave two nights ago, except it's a lot more entertaining.

koju sam prezentirao prije dvije večeri, samo što je mnogo zabavniji. I izlazi u svibnju.

And it comes out in May.

Many of you here have the opportunity to ensure that a lot of people see it.

Mnogi od vas ovdje imaju priliku omogućiti velikom broju ljudi da ga vidi.

Consider sending somebody to Nashville.

Razmislite o slanju nekog u Nashville. Dobro odaberite.

Pick well.

And I am personally going to train people to give this slideshow --

I ja ću osobno vježbati ljude da prezentiraju ovu prezentaciju, prenamijenjenu,

re-purposed, with some of the personal stories obviously replaced

s nekom od osobnih priča koje će biti zamijenjene općim pristupom,

with a generic approach,

and it's not just the slides, it's what they mean.

i -- nisu samo slajdovi u pitanju, bitno je što oni znače. I kako su povezani.

And it's how they link together.

And so I'm going to be conducting a course this summer

I tako ću ovog ljeta držati jedan tečaj

for a group of people that are nominated by different folks

za grupu ljudi koji su nominirani od različitih ljudi i koji će ovo prezentirati,

to come and then give it en masse,

in communities all across the country,

masi, u zajednicama diljem cijele zemlje,

and we're going to update the slideshow for all of them every single week,

i za njih ćemo ažurirat prezentaciju svaki tjedan

to keep it right on the cutting edge.

kako bi ostali u prednosti.

Working with Larry Lessig, it will be, somewhere in that process,

Radeći sa Larryem Lessigom, biti će, negdje u procesu,

posted with tools and limited-use copyrights,

istaknuto s alatima i s ograničenim autorskim pravima,

so that young people can remix it and do it in their own way.

kako bi mladi ljudi mogli to ispremiješat i napravit na svoj način.

(Applause)

(Pljesak)

Where did anybody get the idea

Kome je pala na pamet ideja da se moramo držati podalje od politike?

that you ought to stay arm's length from politics?

Ako si ti Republikanac, ne znači da te ja pokušavam uvjeriti da budeš

It doesn't mean that if you're a Republican,

that I'm trying to convince you to be a Democrat.

We need Republicans as well.

Demokrat. Isto tako trebamo i Republikance. Ovo je nekad bila dvostranačka stvar,

This used to be a bipartisan issue,

and I know that in this group it really is.

i znam da je tome tako i u ovoj grupi. Postanite politički aktivni.

Become politically active.

Make our democracy work the way it's supposed to work.

Napravite da naša demokracija radi na način na koji bi i trebala raditi.

Support the idea of capping carbon dioxide emissions --

Podržite ideju limitiranja maksimalne razine emisija ugljičnog dioksida, zagađenja vezanog uz globalno zatopljenje,

global warming pollution -- and trading it.

i njihovog trgovanja. Evo zašto: tako dugo dok su Sjedinjene Države izvan svjetskog sustava,

Here's why: as long as the United States is out of the world system,

it's not a closed system.

to nije zatvoreni sustav.

Once it becomes a closed system, with U.S. participation,

Jednom kada postane zatvoreni sustav, sa sudjelovanjem SAD-a

then everybody who's on a board of directors --

tada će svi oni koji su u odborima direktora

how many people here serve on the board of directors

-- koliko ljudi ovdje sjedi u odboru direktora u korporaciji?

of a corporation?

Once it's a closed system,

Jednom kada je to zatvoreni sustav, snosit ćete pravnu odgovornost ukoliko ne nagovorite vašeg izvršenog direktora

you will have legal liability if you do not urge your CEO

da ostvari maksimalan dohodak putem smanjivanja i trgovanja ugljičnih emisija

to get the maximum income from reducing and trading the carbon emissions

that can be avoided.

koje se mogu izbjeći. Tržište će biti u funkciji rješavanja tog problema ako mi to možemo ostvariti.

The market will work to solve this problem --

if we can accomplish this.

Help with the mass persuasion campaign that will start this spring.

Pomognite oko kampanje masovnog uvjeravanja koja će početi ovog proljeća.

We have to change the minds of the American people.

Moramo promijeniti svijest Amerikanaca. Jer trenutno

Because presently, the politicians do not have permission

političari nemaju dozvolu da rade ono što bi trebalo biti učinjeno.

to do what needs to be done.

And in our modern country, the role of logic and reason no longer includes

A u našem modernom društvu, uloga logike i razuma više ne uključuje

mediating between wealth and power the way it once did.

posredništvo između bogatstva i moći kao što je nekad uključivala.

It's now repetition of short, hot-button, 30-second, 28-second television ads.

Sada je to ponavljanje kratkih, emocionalnih, 30 sekundnih, 28 sekundi dugačkih televizijskih spotova.

We have to buy a lot of those ads.

Moramo kupiti mnogo tih promotivnih spotova.

Let's re-brand global warming, as many of you have suggested.

Kao što su mnogi od vas spomenuli, re-brandirajmo globalno zatopljenje.

I like "climate crisis" instead of "climate collapse,"

Sviđa mi se klimatska kriza umjesto klimatskog sloma,

but again, those of you who are good at branding,

ali ponovno, vi koji ste dobri u brendiranju, trebam vašu pomoć oko toga.

I need your help on this.

Somebody said the test we're facing now, a scientist told me,

Netko mi je rekao kako ispit s kojim se sada suočavamo, jedan znanstvenik mi je rekao,

is whether the combination of an opposable thumb

jest je li kombinacija odvojenog palca

and a neocortex is a viable combination.

i neokorteksa izvediva kombinacija.

(Laughter)

That's really true.

To je stvarno istina. Rekao sam jedne večeri, i ponovit ću sada: to nije stvar politike.

I said the other night, and I'll repeat now:

this is not a political issue.

Again, the Republicans here -- this shouldn't be partisan.

Ponovno, za Republikance koji su ovdje, to ne bi trebalo biti samo za jednu stranku.

You have more influence than some of us who are Democrats do.

Imate više utjecaja nego što imamo neki od nas Demokrata.

This is an opportunity.

Ovo je prilika. Ne samo ovo, već povezanost s idejama koje su ovdje,

Not just this, but connected to the ideas that are here,

to bring more coherence to them.

kako bi ih bolje međusobno povezali.

We are one.

Mi smo jedno.

Thank you very much, I appreciate it.

Hvala vam puno, cijenim to.

(Applause)

(Pljesak)