Averting the climate crisis | Al Gore

281,921 views ใƒป 2007-01-16

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

ืžืชืจื’ื: Gilad Tauber ืžื‘ืงืจ: Arnon Cahen
00:28
Thank you so much, Chris.
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ืชื•ื“ื” ืจื‘ื” ื›ืจื™ืก.
00:29
And it's truly a great honor to have the opportunity
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ื–ื” ืื›ืŸ ื›ื‘ื•ื“ ื’ื“ื•ืœ ืœืขืœื•ืช ืขืœ ื”ื‘ืžื” ื”ื–ื• ื‘ืคืขื ื”ืฉื ื™ื”, ืื ื™ ืืกื™ืจ ืชื•ื“ื”.
00:33
to come to this stage twice; I'm extremely grateful.
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00:36
I have been blown away by this conference,
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ื”ืชืจืฉืžืชื™ ืžืื•ื“ ืžื”ื›ื ืก ื”ื–ื”, ื•ืื ื™ ืจื•ืฆื” ืœื”ื•ื“ื•ืช ืœื›ื•ืœื
00:40
and I want to thank all of you for the many nice comments
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ืขืœ ื”ื”ืขืจื•ืช ื•ื”ืจืขื™ื•ื ื•ืช ื”ื˜ื•ื‘ื™ื ืฉืงื™ื‘ืœืชื™ ืขืœ ื”ื”ืจืฆืื” ื”ืงื•ื“ืžืช.
00:45
about what I had to say the other night.
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00:48
And I say that sincerely,
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ืื ื™ ืื•ืžืจ ืืช ื–ื” ื‘ื›ื ื•ืช (ื‘ื›ื™ ืžืขื•ืฉื”), ื‘ื™ืŸ ื”ืฉืืจ ืžืื—ืจ ื•... ืื ื™ ื–ืงื•ืง ืœื–ื”. (ืฆื—ื•ืง ื‘ืงื”ืœ)
00:50
partly because (Mock sob)
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00:52
I need that.
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00:54
(Laughter)
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00:59
Put yourselves in my position.
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ืชื—ืฉื‘ื• ืขืœื™ื›ื ื‘ืžืฆื‘ื™!
01:01
(Laughter)
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01:08
I flew on Air Force Two for eight years.
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ืื ื™ ื˜ืกืชื™ ื‘ืื™ืจืคื•ืจืก 2 ื‘ืžืฉืš ืฉืžื•ื ื” ืฉื ื™ื.
01:11
(Laughter)
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01:13
Now I have to take off my shoes or boots to get on an airplane!
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ืขื›ืฉื™ื• ืื ื™ ืฆืจื™ืš ืœื—ืœื•ืฅ ื ืขืœื™ื™ื ืื• ืžื’ืคื™ื™ื ืจืง ื›ื“ื™ ืœืขืœื•ืช ืขืœ ืžื˜ื•ืก!
01:16
(Laughter)
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(ืฆื—ื•ืง ื‘ืงื”ืœ) (ืชืฉื•ืื•ืช)
01:19
(Applause)
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01:25
I'll tell you one quick story
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ืชื ื• ืœื™ ืœืกืคืจ ืกื™ืคื•ืจ ืงืฆืจ ืœืชืืจ ืืช ืžืฆื‘ื™ ื”ื™ื•ื.
01:27
to illustrate what that's been like for me.
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01:30
(Laughter)
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01:32
It's a true story -- every bit of this is true.
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ื•ื–ื” ืกื™ืคื•ืจ ืืžื™ืชื™, ื›ืœ ื—ืœืง ืžืžื ื•.
01:35
Soon after Tipper and I left the -- (Mock sob) White House --
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ืงืฆืช ืื—ืจื™ ืฉื˜ื™ืคืจ ื•ืื ื™ ืขื–ื‘ื ื• (ื‘ื›ื™ ืžืขื•ืฉื”) ืืช ื”ื‘ื™ืช ื”ืœื‘ืŸ (ืฆื—ื•ืง ื‘ืงื”ืœ)
01:38
(Laughter)
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01:40
we were driving from our home in Nashville to a little farm we have
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ื ืกืขื ื• ืžื”ื‘ื™ืช ืฉืœื ื• ื‘ื ืฉื•ื•ื™ืœ. ืืœ ื—ื•ื•ื” ืงื˜ื ื” ืฉื™ืฉ ืœื ื•
01:45
50 miles east of Nashville.
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50 ืžื™ื™ืœ (80 ืงื™ืœื•ืžื˜ืจ) ืžืžื–ืจื— ืœื ืฉื•ื•ื™ืœ.
01:49
Driving ourselves.
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ื ื”ื’ื ื• ื‘ืขืฆืžื ื•.
01:50
(Laughter)
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01:53
I know it sounds like a little thing to you, but --
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ืื ื™ ื™ื•ื“ืข ืฉื–ื” ื ืฉืžืข ื›ืžื• ืขื ื™ื™ืŸ ืงื˜ืŸ ืขื‘ื•ืจื›ื, ืื‘ืœ (ืฆื—ื•ืง ื‘ืงื”ืœ)
01:55
(Laughter)
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02:01
I looked in the rear-view mirror
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ื›ืฉื”ืกืชื›ืœืชื™ ืื—ื•ืจื” ื‘ืžืจืื” ื”ืžืจื›ื–ื™ืช ื–ื” ื”ื›ื” ื‘ื™ ืœืคืชืข.
02:06
and all of a sudden it just hit me.
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02:10
There was no motorcade back there.
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ืฉื™ื™ืจืช ื”ืœื™ื•ื•ื™ ืœื ื”ื™ืชื” ืฉื.
02:11
(Laughter)
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02:14
You've heard of phantom limb pain?
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ืฉืžืขืชื ืขืœ ื›ืื‘ื™ ืคื ื˜ื•ื ื‘ืขื‘ืจ? (ืฆื—ื•ืง ื‘ืงื”ืœ)
02:16
(Laughter)
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02:21
This was a rented Ford Taurus.
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ื ืกืขื ื• ื‘ืคื•ืจื“ ื˜ืื•ืจื•ืก ืฉื›ื•ืจื”, ื”ื’ื™ืข ื›ื‘ืจ ื”ืขืจื‘,
02:25
(Laughter)
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02:28
It was dinnertime,
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02:30
and we started looking for a place to eat.
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ื•ืื ื—ื ื• ื—ื™ืคืฉื ื• ืžืงื•ื ืœืื›ื•ืœ ืืจื•ื—ืช ืขืจื‘.
02:33
We were on I-40.
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ื ืกืขื ื• ืขืœ I-40. ื•ื”ื’ืขื ื• ืœื™ืฆื™ืื” 238, ืœื‘ื ื•ืŸ, ื˜ื ืกื™.
02:35
We got to Exit 238, Lebanon, Tennessee.
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02:38
We got off the exit, we found a Shoney's restaurant.
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ื™ืจื“ื ื• ืžื”ื›ื‘ื™ืฉ, ื•ื”ืชื—ืœื ื• ืœื—ืคืฉ ืžืงื•ื. ืžืฆืื ื• ืกื ื™ืฃ ืฉืœ ืฉื•ื ื™ืก.
02:41
Low-cost family restaurant chain, for those of you who don't know it.
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ื–ื• ืจืฉืช ืžืกืขื“ื•ืช ืคื•ืขืœื™ื ืžืฉืคื—ืชื™ืช, ืœืืœื• ืžื›ื ืฉืœื ืžื›ื™ืจื™ื.
02:46
We went in and sat down at the booth, and the waitress came over,
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ื ื›ื ืกื ื• ื•ื”ืชื™ืฉื‘ื ื•, ื•ื”ืžืœืฆืจื™ืช ื‘ืื”
02:51
made a big commotion over Tipper.
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ื•ืžืื•ื“ ื”ืชืœื”ื‘ื” ืœืจืื•ืช ืืช ื˜ื™ืคืจ. (ืฆื—ื•ืง ื‘ืงื”ืœ)
02:53
(Laughter)
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02:55
She took our order, and then went to the couple in the booth next to us,
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ื”ื–ืžื ื•, ื•ืื—ืจ ื›ืš ื”ื™ื ืขื‘ืจื” ืœื–ื•ื’ ืื—ืจ ืฉื™ืฉื‘ ื‘ืฉื•ืœื—ืŸ ืœื™ื“,
02:59
and she lowered her voice so much,
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ื”ื™ื ื“ื™ื‘ืจื” ืื™ืชื ื‘ืงื•ืœ ื ืžื•ืš ื›ืš ืฉื”ื™ื™ืชื™ ืฆืจื™ืš ืžืžืฉ ืœื”ืชืืžืฅ ื›ื“ื™ ืœืฉืžื•ืข ืžื” ื”ื™ื ืื•ืžืจืช.
03:01
I had to really strain to hear what she was saying.
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03:04
And she said "Yes, that's former Vice President Al Gore
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ื”ื™ื ืืžืจื” "ืื›ืŸ, ื–ื” ืกื’ืŸ ื”ื ืฉื™ื ืœืฉืขื‘ืจ ืืœ ื’ื•ืจ ื•ืื™ืฉืชื• ื˜ื™ืคืจ."
03:07
and his wife, Tipper."
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03:09
And the man said,
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ื•ื”ืื™ืฉ ืฉื ืืžืจ, "ื”ื•ื ื ืกืข ื“ืจืš ืืจื•ื›ื”, ืœื?" (ืฆื—ื•ืง ื‘ืงื”ืœ)
03:10
"He's come down a long way, hasn't he?"
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03:12
(Laughter)
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03:17
(Applause)
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03:22
There's been kind of a series of epiphanies.
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ื”ื™ืชื” ืœื™ ืกื“ืจื” ืฉืœ ื”ืชื’ืœื•ื™ื•ืช ื—ื“ืฉื•ืช.
03:25
(Laughter)
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03:26
The very next day, continuing the totally true story,
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ืœืžื—ืจืช, ื•ื–ื” ื”ืžืฉืš ืฉืœ ืื•ืชื• ืกื™ืคื•ืจ ืืžื™ืชื™ ืœื—ืœื•ื˜ื™ืŸ,
03:30
I got on a G-V to fly to Africa to make a speech in Nigeria,
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ืขืœื™ืชื™ ืขืœ ื˜ื™ืกื” ืœืืคืจื™ืงื”, ืœืชืช ื”ืจืฆืื” ื‘ื ื™ื’ืจื™ื”.
03:36
in the city of Lagos, on the topic of energy.
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ื‘ืขื™ืจ ืœื’ื•ืก, ื‘ื ื•ืฉื ืื ืจื’ื™ื”.
03:39
And I began the speech by telling them the story
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ืื ื™ ื”ืชื—ืœืชื™ ืืช ื”ื”ืจืฆืื” ืฉืœื™ ืขื ื”ืกื™ืคื•ืจ ื”ื–ื” ืฉืฉืžืขืชื
03:43
of what had just happened the day before in Nashville.
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ืฉืงืจื” ืœื™ ื™ื•ื ืœืคื ื™ ื‘ื ืฉื•ื•ื™ืœ.
03:46
And I told it pretty much the same way I've just shared it with you:
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ืกื™ืคืจืชื™ ืื•ืชื• ื›ืžืขื˜ ืžื™ืœื” ื‘ืžื™ืœื” ื›ืžื• ืฉืฉืžืขืชื ืขื›ืฉื™ื•.
03:49
Tipper and I were driving ourselves,
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ื˜ื™ืคืจ ื•ืื ื™ ื ื”ื’ื ื• ื‘ืขืฆืžื ื•, ืจืฉืช ื”ืžืกืขื“ื•ืช ืฉื•ื ื™, ืžืกืขื“ืช ืคื•ืขืœื™ื ืžืฉืคื—ืชื™ืช.
03:51
Shoney's, low-cost family restaurant chain,
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03:53
what the man said -- they laughed.
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ื”ื“ื‘ืจื™ื ืฉืื•ืชื• ื”ืื™ืฉ ืืžืจ, ื’ื ื”ื ืฆื—ืงื•.
03:55
I gave my speech, then went back out to the airport to fly back home.
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ืกื™ื™ืžืชื™ ืืช ื”ื”ืจืฆืื” ื•ื™ืฆืืชื™ ื—ื–ืจื” ืœืฉื“ื” ื”ืชืขื•ืคื”, ืœื—ื–ื•ืจ ื”ื‘ื™ืชื”.
03:59
I fell asleep on the plane
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ื™ืฉื ืชื™ ืจื•ื‘ ื”ื˜ื™ืกื”, ื•ืžืชื™ืฉื”ื• ื‘ืืžืฆืข ื”ืœื™ืœื”,
04:01
until, during the middle of the night, we landed
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04:03
on the Azores Islands for refueling.
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ื›ืฉื ื—ืชื ื• ืœืชื“ืœื•ืง ื‘ืื™ื™ื ื”ืื–ื•ืจื™ื™ื.
04:06
I woke up, they opened the door, I went out to get some fresh air,
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ื”ืชืขื•ืจืจืชื™, ืคืชื—ืชื™ ืืช ื”ื“ืœืช ื•ื™ืฆืืชื™ ืœื ืฉื•ื ืงืฆืช ืื•ื•ื™ืจ,
04:09
and I looked, and there was a man running across the runway.
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ื”ืกืชื›ืœืชื™ ืกื‘ื™ื‘ ื•ืจืื™ืชื™ ืžื™ืฉื”ื• ืจืฅ ืœืื•ืจืš ื”ืžืกืœื•ืœ.
04:13
And he was waving a piece of paper, and he was yelling,
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ื”ื•ื ื ืคื ืฃ ื‘ื“ืฃ ื ื™ื™ืจ ื•ืฆืขืง
04:16
"Call Washington! Call Washington!"
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"ืชืชืงืฉืจ ืœื•ื•ืฉื™ื ื’ื˜ื•ืŸ! ืชืชืงืฉืจ ืœื•ื•ืฉื™ื ื’ื˜ื•ืŸ!"
04:20
And I thought to myself, in the middle of the night,
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ืื ื™ ื—ืฉื‘ืชื™ ืœืขืฆืžื™, ื›ื›ื” ื‘ืืžืฆืข ื”ืœื™ืœื”, ื‘ืืžืฆืข ื”ืื•ืงื™ืื ื•ืก ื”ืื˜ืœื ื˜ื™,
04:23
in the middle of the Atlantic,
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ืžื” ื›ื‘ืจ ื™ื›ื•ืœ ืœืงืจื•ืช ืฉื ื‘ื•ื•ืฉื™ื ื’ื˜ื•ืŸ?
04:24
what in the world could be wrong in Washington?
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ื•ืื– ื ื–ื›ืจืชื™ ืฉื”ืจื‘ื” ื“ื‘ืจื™ื ื™ื›ื•ืœื™ื ืœืงืจื•ืช.
04:27
Then I remembered it could be a bunch of things.
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(ืฆื—ื•ืง ืžื”ืงื”ืœ)
04:29
(Laughter)
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04:35
But what it turned out to be,
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ืื‘ืœ ื‘ืกื•ืคื• ืฉืœ ื“ื‘ืจ ื”ืชื‘ืจืจ ืœื™ ื›ื™ ื”ืฆื•ื•ืช ืฉืœื™ ื”ื™ื” ืžืื•ื“ ืขืฆื‘ื ื™,
04:36
was that my staff was extremely upset
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04:40
because one of the wire services in Nigeria had already written a story
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ืžืชื‘ืจืจ ืฉืื—ื“ ืžื›ืœื™ ื”ืชืงืฉื•ืจืช ื‘ื ื™ื’ืจื™ื” ื›ื‘ืจ ืคืจืกื ืกื™ืคื•ืจ ืขืœ ื”ื”ืจืฆืื” ืฉืœื™.
04:46
about my speech,
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04:47
and it had already been printed in cities
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ื•ื”ื•ื ื›ื‘ืจ ืคื•ืจืกื ื‘ื›ืœ ืจื—ื‘ื™ ืืจืฆื•ืช ื”ื‘ืจื™ืช.
04:49
all across the United States of America.
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04:52
It was printed in Monterey, I checked.
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ื–ื” ืคื•ืจืกื ื’ื ื‘ืžื•ื ื˜ืจื™ื™, ื‘ื“ืงืชื™. ื”ืกื™ืคื•ืจ ื”ืชื—ื™ืœ ื›ืš
04:54
(Laughter)
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04:55
And the story began,
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04:58
"Former Vice President Al Gore announced in Nigeria yesterday," quote:
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"ืกื’ืŸ ื”ื ืฉื™ื ืœืฉืขื‘ืจ ืืœ ื’ื•ืจ ื”ื•ื“ื™ืข ืืชืžื•ืœ ื‘ื ื™ื’ืจื™ื”,
'ืื™ืฉืชื™ ื˜ื™ืคืจ ื•ืื ื•ื›ื™ ืคืชื—ื ื• ืžืกืขื“ืช ืคื•ืขืœื™ื ืžืฉืคื—ืชื™ืช ื‘ืฉื ื”ืžืงื•ื ืฉืœ ืฉื•ื ื™,
05:02
'My wife Tipper and I have opened a low-cost family restaurant'" --
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05:06
(Laughter)
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05:07
"'named Shoney's,
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05:09
and we are running it ourselves.'"
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ื•ืื ื—ื ื• ืžื ื”ืœื™ื ืื•ืชื” ื‘ืขืฆืžื ื•'." (ืฆื—ื•ืง ื‘ืงื”ืœ)
05:11
(Laughter)
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05:14
Before I could get back to U.S. soil,
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ืขื•ื“ ืœืคื ื™ ืฉื ื—ืชื ื• ื‘ืืจืฆื•ืช ื”ื‘ืจื™ืช,
05:16
David Letterman and Jay Leno had already started in on --
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ื“ื™ื•ื™ื“ ืœื˜ืจืžืŸ ื•ื’'ื™ื™ ืœื ื• ื›ื‘ืจ ืคืชื—ื• ืืช ื”ืชื•ื›ื ื™ืช ืฉืœื”ื ืขื ื–ื”
05:20
one of them had me in a big white chef's hat,
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ืื—ื“ ืžื”ื ื”ืฆื™ื’ ืื•ืชื™ ืขื ื›ื•ื‘ืข ืฉืฃ ื’ื“ื•ืœ ื•ืœื‘ืŸ,
05:24
Tipper was saying, "One more burger with fries!"
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ื˜ื™ืคืจ ื”ืขื‘ื™ืจื” ื”ื–ืžื ื”, "ืขื•ื“ ื”ืžื‘ื•ืจื’ืจ, ืขื ืฆ'ื™ืคืก!"
05:26
(Laughter)
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05:27
Three days later,
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ืฉืœื•ืฉื” ื™ืžื™ื ืื—ืจ ื›ืš ืงื™ื‘ืœืชื™ ืžื›ืชื‘ ืืจื•ืš ื•ื™ืคื” ื‘ื›ืชื‘ ื™ื“ ืžื—ื‘ืจื™ ื•ืฉื•ืชืคื™
05:28
I got a nice, long, handwritten letter
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05:31
from my friend and partner and colleague Bill Clinton, saying,
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ื‘ื™ืœ ืงืœื™ื ื˜ื•ืŸ ืฉื›ืชื‘ ืฉื, "ืชืชื—ื“ืฉ ืขืœ ื”ืžืกืขื“ื”, ืืœ!"
05:35
"Congratulations on the new restaurant, Al!"
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05:37
(Laughter)
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(ืฆื—ื•ืง ืžื”ืงื”ืœ)
05:44
We like to celebrate each other's successes in life.
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ืื ื—ื ื• ื ื”ื ื™ื ืœื—ื’ื•ื’ ืื—ื“ ืืช ื”ื”ืฆืœื—ื•ืช ืฉืœ ื”ืฉื ื™.
05:47
(Laughter)
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05:53
I was going to talk about information ecology.
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ืื ื™ ื‘ืืชื™ ื”ื ื” ืœื“ื‘ืจ ืขืœ ืืงื•ืœื•ื’ื™ื™ืช ืžื™ื“ืข.
05:56
But I was thinking that,
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ืื‘ืœ ืžืื—ืจ ื•ืื ื™ ืžืชื›ื ืŸ ืœื”ืคื•ืš ืืช ื–ื” ืœืžื ื”ื’ ื—ื™ื™ื, ืœื‘ื•ื ืœื”ืจืฆืื•ืช ืคื” ื‘ - TED,
05:58
since I plan to make a lifelong habit of coming back to TED,
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06:02
that maybe I could talk about that another time.
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ืื•ืœื™ ืื ื™ ืื“ื‘ืจ ืขืœ ื–ื” ื‘ืคืขื ืื—ืจืช. (ืชืฉื•ืื•ืช ืžื”ืงื”ืœ)
06:04
(Applause)
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06:06
Chris Anderson: It's a deal!
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ื›ืจื™ืก ืื ื“ืจืกื•ืŸ: ืžืงื•ื‘ืœ ืขืœื™!
06:07
(Applause)
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06:10
Al Gore: I want to focus on what many of you have said
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ืืœ ื’ื•ืจ: ืื ื™ ืจื•ืฆื” ืœื”ืชืจื›ื– ื‘ืžืฉื”ื• ืฉื”ืจื‘ื” ืžื›ื ื‘ื™ืงืฉื• ืžืžื ื™ ืœื”ืจื—ื™ื‘ ืขืœื™ื•.
06:14
you would like me to elaborate on:
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06:16
What can you do about the climate crisis?
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ืžื” ืืชื ื™ื›ื•ืœื™ื ืœืขืฉื•ืช ื‘ื ื•ื’ืข ืœืžืฉื‘ืจ ื”ืืงืœื™ืžื™? ืื ื™ ืจื•ืฆื” ืœืคืชื•ื— ื‘ื›ืžื” ื“ื‘ืจื™ื
06:21
I want to start with a couple of --
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06:24
I'm going to show some new images,
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ืื ื™ ืืจืื” ืœื›ื ื›ืžื” ืฉืงืคื™ื, ืื ื™ ืจื•ืฆื” ืœื”ืชืจื›ื– ืจืง ื‘ืืจื‘ืขื” ืื• ื—ืžื™ืฉื” ืžื”ื.
06:27
and I'm going to recapitulate just four or five.
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06:33
Now, the slide show.
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ืœื’ื‘ื™ ื”ืžืฆื’ืช. ืื ื™ ืžืขื“ื›ืŸ ืืช ื”ืฉืงืคื™ื ื‘ื›ืœ ืคืขื ืฉืื ื™ ืžืขื‘ื™ืจ ืืช ื”ืžืฆื’ืช ื”ื–ื•.
06:34
I update the slide show every time I give it.
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06:38
I add new images,
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ืื ื™ ืžื•ืกื™ืฃ ืฉืงืคื™ื ื—ื“ืฉื™ื ื›ื™ ืื ื™ ืœื•ืžื“ ืขืœ ื”ื ื•ืฉื ืขื•ื“ ื‘ื›ืœ ืคืขื ืฉืื ื™ ืžื“ื‘ืจ ืขืœื™ื•.
06:39
because I learn more about it every time I give it.
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06:42
It's like beach-combing, you know?
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ื–ื” ื›ืžื• ื‘ื—ื•ืฃ ื”ื™ื. ื‘ื›ืœ ืคืขื ืฉื”ื’ืื•ืช ื‘ืื” ื•ื”ื•ืœื›ืช,
06:44
Every time the tide comes in and out, you find some more shells.
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ืืคืฉืจ ืœืžืฆื•ื ืฆื“ืคื™ื ื—ื“ืฉื™ื.
06:48
Just in the last two days, we got the new temperature records in January.
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ืงื™ื‘ืœื ื• ืžื“ื™ื“ื•ืช ื˜ืžืคืจื˜ื•ืจื” ืžื™ื ื•ืืจ ืจืง ื‘ื™ื•ืžื™ื™ื ื”ืื—ืจื•ื ื™ื. ื•ืืœื• ืžื“ื™ื“ื•ืช ืจืง ืœื’ื‘ื™ ืืจืฆื•ืช ื”ื‘ืจื™ืช.
06:54
This is just for the United States of America.
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ื”ื˜ืžืคืจื˜ื•ืจื” ื”ืžืžื•ืฆืขืช ื”ืจื‘ ืฉื ืชื™ืช ื‘ื™ื ื•ืืจ ื”ื™ื 31 ืžืขืœื•ืช (ืคืจื ื”ื™ื™ื˜, 0.5- ืžืขืœื•ืช ืฆืœืกื™ื•ืก).
06:57
Historical average for Januarys is 31 degrees;
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06:59
last month was 39.5 degrees.
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ื”ืฉื ื” ื”ื˜ืžืคืจื˜ื•ืจื” ื”ื™ืชื” 39.5 ืžืขืœื•ืช (4.1 ืฆืœืกื™ื•ืก)
07:03
Now, I know that you wanted some more bad news about the environment --
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ืื ื™ ื™ื•ื“ืข ืฉืืชื ืจื•ืฆื™ื ืœืฉืžื•ืข ืขื•ื“ ื—ื“ืฉื•ืช ืจืขื•ืช ืขืœ ื”ืืงืœื™ื ื•ื”ืกื‘ื™ื‘ื”
07:08
I'm kidding.
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ืจืง ืฆื—ืงืชื™. ืื‘ืœ ืืœื• ื”ื ื”ืฉืงืคื™ื ื”ืžืกื›ืžื™ื,
07:10
But these are the recapitulation slides,
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07:13
and then I'm going to go into new material about what you can do.
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ื•ืื– ืื ื™ ืจื•ืฆื” ืœื“ื‘ืจ ืขืœ ืžื” ืฉืืชื ื™ื›ื•ืœื™ื ืœืขืฉื•ืช.
07:16
But I wanted to elaborate on a couple of these.
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ืื‘ืœ ืื ื™ ืจื•ืฆื” ืœื”ืจื—ื™ื‘ ืขืœ ื—ืœืง ืžื”ื“ื‘ืจื™ื.
07:19
First of all, this is where we're projected to go
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ืงื•ื“ื ื›ืœ ื›ืืŸ ืžื•ืฆื’ ื”ืฆืคื™ ืœื’ื‘ื™ ื”ืชืจื•ืžื” ืฉืœ ืืจื”"ื‘ ืœื”ืชื—ืžืžื•ืช ื”ืขื•ืœืžื™ืช,
07:22
with the U.S. contribution to global warming,
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07:24
under business as usual.
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ื‘ื”ื ื—ื” ืฉื ืžืฉื™ืš ื›ืจื’ื™ืœ. ื™ืขื™ืœื•ืช ื‘ืฉื™ืžื•ืฉ ื‘ื™ืชื™ ื‘ื—ืฉืžืœ ื•ืฆืจื™ื›ื” ืคืจื˜ื™ืช ืฉืœ ืื ืจื’ื™ื”
07:26
Efficiency in end-use electricity and end-use of all energy
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07:32
is the low-hanging fruit.
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ื”ืŸ ื”ื›ืœื™ื ื”ื ื•ื—ื™ื ื‘ื™ื•ืชืจ ืœื”ืฉืคื™ืข.
07:33
Efficiency and conservation -- it's not a cost; it's a profit.
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ื”ื™ืขื™ืœื•ืช ื•ื”ื—ืกื›ื•ืŸ ื›ืืŸ ื”ืŸ ืœื ืขืœื•ืช, ืืœื ืจื•ื•ื—. ื”ืกื™ืžืŸ ื”ืคื•ืš.
07:38
The sign is wrong.
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07:40
It's not negative; it's positive.
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ื™ืจื™ื“ื” ื‘ืฉื™ืžื•ืฉ ื”ื™ื ืœื ืฉืœื™ืœื™ืช, ื”ื™ื ื—ื™ื•ื‘ื™ืช. ืืœื• ื”ืฉืงืขื•ืช ืฉืžืฉืœืžื•ืช ืขืœ ืขืฆืžืŸ.
07:43
These are investments that pay for themselves.
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07:45
But they are also very effective in deflecting our path.
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ื•ื”ืŸ ื’ื ืžืื•ื“ ื™ืขื™ืœื•ืช ื‘ืฉื™ื ื•ื™ ื”ื›ื™ื•ื•ืŸ.
07:50
Cars and trucks -- I talked about that in the slideshow,
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ืžื›ื•ื ื™ื•ืช ื•ืžืฉืื™ื•ืช, ื“ื™ื‘ืจืชื™ ืขืœื™ื”ืŸ ื‘ืžืฆื’ืช ื”ืงื•ื“ืžืช,
07:54
but I want you to put it in perspective.
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ืื‘ืœ ืื ื™ ืจื•ืฆื” ืฉืชืจืื• ืื•ืชืŸ ื‘ื”ืงืฉืจ ื”ื ื›ื•ืŸ.
07:57
It's an easy, visible target of concern --
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ื”ืŸ ืžื˜ืจื” ื ื•ื—ื” ื•ืงืœื” ืœื˜ื™ืคื•ืœ, ื•ื”ืŸ ืฆืจื™ื›ื•ืช ืœื”ื™ื•ืช,
08:02
and it should be --
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08:04
but there is more global warming pollution that comes from buildings
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ืื‘ืœ ื”ื”ืฉืคืขื” ืขืœ ื”ื”ืชื—ืžืžื•ืช ื”ื’ืœื•ื‘ืœื™ืช ืฉื‘ืื” ืžื‘ื ื™ื™ื ื™ื ื’ื“ื•ืœื” ื™ื•ืชืจ
08:08
than from cars and trucks.
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ืžืืฉืจ ื”ื”ืฉืคืขื” ืฉื‘ืื” ืžืžื›ื•ื ื™ื•ืช ื•ืžืฉืื™ื•ืช.
08:11
Cars and trucks are very significant,
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ื”ื”ืฉืคืขื” ืฉืœ ืžื›ื•ื ื™ื•ืช ื•ืžืฉืื™ื•ืช ื—ืฉื•ื‘ื” ืžืื•ื“, ื•ืœื ื• (ืืจื”"ื‘) ื™ืฉ ืืช ื”ืกื˜ื ื“ืจื˜ื™ื ื”ื ืžื•ื›ื™ื ื‘ืขื•ืœื,
08:13
and we have the lowest standards in the world.
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08:16
And so we should address that. But it's part of the puzzle.
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ื•ืื ื—ื ื• ืฆืจื™ื›ื™ื ืœื”ืชืžื•ื“ื“ ืขื ื–ื”. ืื‘ืœ ื–ื” ืจืง ื—ืœืง ืžื”ืคืื–ืœ.
08:19
Other transportation efficiency is as important as cars and trucks.
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ื™ืขื™ืœื•ืช ื‘ืืžืฆืขื™ ืชื—ื‘ื•ืจื” ืื—ืจื™ื ืžืฉืžืขื•ืชื™ืช ื‘ื“ื™ื•ืง ื›ืžื• ืžื›ื•ื ื™ื•ืช ื•ืžืฉืื™ื•ืช!
08:24
Renewables at the current levels of technological efficiency
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ืื ืจื’ื™ื” ืžืžืงื•ืจื•ืช ืžืชื—ื“ืฉื™ื, ื‘ืจืžืช ื”ื˜ื›ื ื•ืœื•ื’ื™ื” ื”ืงื™ื™ืžืช ื”ื™ื•ื ื™ื›ื•ืœื” ืœื—ื•ืœืœ ืฉื™ื ื•ื™ ื›ื–ื” ื’ื“ื•ืœ.
08:29
can make this much difference.
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ื›ืžื• ื”ืคื™ืชื•ื—ื™ื ืฉืœ ื•ื™ื ื•ื“, ืฉืœ ื’'ื•ืŸ ื“ื•ืจ ื•ืื—ืจื™ื,
08:30
And with what Vinod, and John Doerr and others, many of you here --
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ื—ืœืง ื’ื“ื•ืœ ืžื›ื ื›ืืŸ -- ื”ืจื‘ื” ืื ืฉื™ื ืขื•ืกืงื™ื ื‘ื–ื” ื‘ืื•ืคืŸ ื™ืฉื™ืจ
08:36
there are a lot of people directly involved in this --
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08:39
this wedge is going to grow much more rapidly
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ื”ื—ืœืง ื”ื–ื” ื’ื“ืœ ื”ืจื‘ื” ื™ื•ืชืจ ืžื”ืจ ืžืžื” ืฉื”ืชื—ื–ื™ื•ืช ื”ื ื•ื›ื—ื™ื•ืช ืฆื•ืคื•ืช.
08:41
than the current projection shows it.
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08:44
Carbon Capture and Sequestration -- that's what CCS stands for --
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ืชืคื™ืกื” ื•ื”ื—ืจืžื” ืฉืœ ืคื—ืžืŸ, ื–ื• ื”ืžืฉืžืขื•ืช ืฉืœ CCS,
08:49
is likely to become the killer app that will enable us
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ื›ื ืจืื” ืชื”ื™ื” ื˜ื›ื ื•ืœื•ื’ื™ื” ืžืฆืœื™ื—ื” ืžืื•ื“
ืฉืชืืคืฉืจ ืœื ื• ืœื”ืžืฉื™ืš ืœื”ืฉืชืžืฉ ื‘ื“ืœืง ืžืื•ื‘ื ื™ื ื‘ื“ืจืš ืœื ืžื–ื™ืงื”.
08:56
to continue to use fossil fuels in a way that is safe.
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09:04
Not quite there yet.
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ืื‘ืœ ืื ื—ื ื• ืขื“ื™ื™ืŸ ืœื ืžืžืฉ ืฉื.
09:05
OK. Now, what can you do?
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ืื– ืžื” ืืชื ื™ื›ื•ืœื™ื ืœืขืฉื•ืช? ื”ืงื˜ื™ื ื• ืคืœื™ื˜ื” ืืฆืœื›ื ื‘ื‘ื™ืช.
09:11
Reduce emissions in your home.
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09:14
Most of these expenditures are also profitable.
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ืจื•ื‘ ื”ืืžืฆืขื™ื ืœืขืฉื•ืช ืืช ื–ื” ื”ื ืืคื™ืœื• ืจื•ื•ื—ื™ื™ื
09:19
Insulation, better design.
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ื‘ื™ื“ื•ื“ ืฉืœ ื”ื‘ื™ืช, ืขื™ืฆื•ื‘ ืชืจืžื™ ื˜ื•ื‘ ื™ื•ืชืจ, ืจื›ื™ืฉืช ืžื›ืฉื™ืจื™ ื—ืฉืžืœ ื™ืจื•ืงื™ื ื›ืฉืืคืฉืจ.
09:21
Buy green electricity where you can.
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09:24
I mentioned automobiles -- buy a hybrid.
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ื”ื–ื›ืจืชื™ ืงื•ื“ื ืžื›ื•ื ื™ื•ืช, ืจื›ืฉื• ืžื›ื•ื ื™ืช ื”ื™ื‘ืจื™ื“ื™ืช. ืื• ื”ืฉืชืžืฉื• ื‘ืจื›ื‘ืช ืงืœื”
09:28
Use light rail.
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09:30
Figure out some of the other options that are much better.
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ืชืžืฆืื• ื“ืจื›ื™ื ืื—ืจื•ืช ืœื ืกื•ืข, ื˜ื•ื‘ื•ืช ื™ื•ืชืจ (ื—ืœื•ืงื” ื‘ื›ืœื™ ืจื›ื‘, ื ืกื™ืขื” ื‘ืื•ืคื ื™ื™ื). ื–ื” ืžืฉืžืขื•ืชื™
09:33
It's important.
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09:35
Be a green consumer.
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ืชื”ื™ื• ืฆืจื›ื ื™ื ื™ืจื•ืงื™ื. ื‘ื›ืœ ืžื•ืฆืจ ืฉืื ื• ืงื•ื ื™ื ืืคืฉืจ ืœื‘ื—ื•ืจ
09:36
You have choices with everything you buy,
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09:40
between things that have a harsh effect,
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ื‘ื™ืŸ ืžื•ืฆืจื™ื ื‘ืขืœื™ ื”ืฉืคืขื” ืžืฉืžืขื•ืชื™ืช ืœื›ืืœื” ืขื ื”ืฉืคืขื” ืงื˜ื ื” ื™ื•ืชืจ
09:43
or a much less harsh effect on the global climate crisis.
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ืขืœ ืžืฉื‘ืจ ื”ืืงืœื™ื ื”ื’ืœื•ื‘ืœื™.
09:49
Consider this:
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ืชืงื‘ืœื• ื”ื—ืœื˜ื” ืœื—ื™ื•ืช ื—ื™ื™ื "ื ื™ื™ื˜ืจืœื™ื™ื ืคื—ืžื ื™ืช".
09:51
Make a decision to live a carbon-neutral life.
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09:55
Those of you who are good at branding,
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ืœืืœื• ืžื›ื ืฉื˜ื•ื‘ื™ื ื‘ืžื™ืชื•ื’,
09:58
I'd love to get your advice and help
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ื”ื™ื™ืชื™ ืžืื•ื“ ืฉืžื— ืœืงื‘ืœ ืขืฆื” ื•ืขื–ืจื”
10:00
on how to say this in a way that connects with the most people.
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ืœื’ื‘ื™ ืื™ืš ืืคืฉืจ ืœื ืกื— ืืช ื–ื” ื‘ื“ืจืš ืฉืชืชืงืฉืจ ืขื ืžืจื‘ื™ืช ื”ืื ืฉื™ื.
10:06
It is easier than you think.
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ื–ื” ื™ื•ืชืจ ืงืœ ืžืžื” ืฉืืชื ื—ื•ืฉื‘ื™ื, ื‘ืืžืช.
10:08
It really is.
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10:12
A lot of us in here have made that decision,
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ื”ืจื‘ื” ืžืืชื ื• ืคื” ืงื™ื‘ืœื• ื”ื—ืœื˜ื” ื›ื–ื• ื•ื–ื” ื‘ืืžืช ืงืœ ืžืื•ื“.
10:15
and it is really pretty easy.
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10:17
It means reduce your carbon dioxide emissions
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ื”ืžืฉืžืขื•ืช ื”ื™ื ืœื”ื•ืจื™ื“ ืืช ืคืœื™ื˜ืช ื”ืคื—ืžืŸ ื”ื“ื•-ื—ืžืฆื ื™ ื‘ืชื—ื•ื ืจื—ื‘ ืฉืœ ื‘ื—ื™ืจื•ืช ืฉืœื›ื
10:23
with the full range of choices that you make,
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10:26
and then purchase or acquire offsets
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ื•ืื– ืจื›ืฉื• ืื• ื”ืฉื™ื’ื• ืื™ื–ื•ื ื™ื ืœืฉืืจื™ืช ื”ืคื—ืžืŸ ืฉืœื ืฆืžืฆืžืชื ืืช ื”ืคืœื™ื˜ื” ืฉืœื• ื‘ืื•ืคืŸ ืžืœื.
10:30
for the remainder that you have not completely reduced.
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ื”ืžืฉืžืขื•ืช ื•ื”ื“ืจื›ื™ื ืœื”ืฉื™ื’ ืืช ื–ื” ืžืคื•ืจื˜ื™ื ื‘- www.climatecrisis.net
10:33
And what it means is elaborated at climatecrisis.net.
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10:40
There is a carbon calculator.
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ื™ืฉ ืฉื ืžื—ืฉื‘ื•ืŸ ืœืคืœื™ื˜ืช ืคื—ืžืŸ. ืคืจื˜ื™ืกื™ืคื ื˜ ื”ืคืงื•ืช ื›ื™ื ืกื•
10:44
Participant Productions convened --
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10:48
with my active involvement --
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ื™ื—ื“ ืขื ืขื–ืจืชื™, ืžืชื›ื ืชื™ื ืžื”ื˜ื•ื‘ื™ื ื‘ืขื•ืœื
10:50
the leading software writers in the world,
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10:53
on this arcane science of carbon calculation,
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ืœืคื™ืชื•ื— ื”ืžื“ืข ื”ืžืกืชื•ืจื™ ื”ื–ื” ืœื—ื™ืฉื•ื‘ ืคืœื™ื˜ืช ืคื—ืžืŸ ื“ื• ื—ืžืฆื ื™, ื›ืœ ื–ื” ืœื›ืชื™ื‘ืช
10:56
to construct a consumer-friendly carbon calculator.
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ืžื—ืฉื‘ื•ืŸ ืคืœื™ื˜ืช ืคื—ืžืŸ ื™ื“ื™ื“ื•ืชื™ ืœืžืฉืชืžืฉ.
11:01
You can very precisely calculate what your CO2 emissions are,
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ืืชื ื™ื›ื•ืœื™ื ืœื—ืฉื‘ ื‘ืžื“ื•ื™ืง ืืช ื›ืžื•ื™ื•ืช ืคืœื™ื˜ืช ื” CO2 ืฉืœื›ื
11:07
and then you will be given options to reduce.
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ื•ืœืงื‘ืœ ื”ืžืœืฆื•ืช ืœืฆืžืฆื•ื ื”ืคืœื™ื˜ื”.
11:10
And by the time the movie comes out in May,
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ื›ืฉื”ืกืจื˜ (ืืžืช ืžื˜ืจื™ื“ื”) ื™ืฆื ืœืžืกื›ื™ื ื‘ืžืื™ (2006) ื”ืžื—ืฉื‘ื•ืŸ ื™ืขื•ื“ื›ืŸ ืœ 2.0
11:14
this will be updated to 2.0,
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11:16
and we will have click-through purchases of offsets.
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ื•ื ื™ืชืŸ ื™ื”ื™ื” ื’ื ืœืจื›ื•ืฉ ืขื•ื“ืคื™ ืคืœื™ื˜ื” ื™ืฉื™ืจื•ืช ืžื”ืืชืจ ื‘ืงืœื™ืง ืื—ื“.
11:20
Next, consider making your business carbon-neutral.
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ื‘ืฉืœื‘ ื”ื‘ื, ืฉื™ืงืœื• ืœื”ืคื•ืš ื’ื ืืช ื”ืขืกืง ืฉืœื›ื ืœื ื™ื™ื˜ืจืœื™ ืคื—ืžื ื™ืช. ืฉื•ื‘, ื—ืœืง ืžืืชื ื• ื›ื‘ืจ ืขืฉื• ื–ืืช
11:23
Again, some of us have done that,
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11:24
and it's not as hard as you think.
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ื•ื’ื ื–ื” ืœื ืงืฉื” ื›ืžื• ืฉื–ื” ื ืฉืžืข. ืชืฉืœื‘ื• ืคืชืจื•ื ื•ืช ืืงืœื™ืžื™ื™ื ื‘ื—ื™ื“ื•ืฉื™ื ืฉืืช ืขื•ื‘ื“ื™ื ืขืœื™ื”ื,
11:28
Integrate climate solutions into all of your innovations,
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11:32
whether you are from the technology,
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ื‘ื™ืŸ ืื ืืชื ืžืงื”ื™ืœืช ื”ื˜ื›ื ื•ืœื•ื’ื™ื”, ื”ื‘ื™ื“ื•ืจ
11:34
or entertainment, or design and architecture community.
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ืื• ืžืชื—ื•ืžื™ ื”ืขื™ืฆื•ื‘ ื•ื”ืืจื›ื™ื˜ืงื˜ื•ืจื”.
11:38
Invest sustainably.
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ืชืฉืงื™ืขื• ื‘ืžืงื•ืจื•ืช ืื ืจื’ื™ื” ืœื ืžืชื›ืœื™ื. ืžื’'ื•ืจื” ื”ื–ื›ื™ืจื” ืืช ื–ื”.
11:40
Majora mentioned this.
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11:42
Listen, if you have invested money with managers who you compensate
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ืชื—ืฉื‘ื• ืขืœ ื–ื”, ืื ื”ืฉืงืขืชื ื›ืกืฃ ืขืœ ืžื ื”ืœื™ื ื›ืฉืืชื
ืžืคืฉืจื™ื ืขืœ ื‘ื“ื™ืงืช ื”ืชื•ืฆืื•ืช ืฉืœื”ื ืขืœ ื‘ืกื™ืก ืฉื ืชื™
11:49
on the basis of their annual performance,
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11:51
don't ever again complain about quarterly report CEO management.
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ืืœ ืชืชืœื•ื ื ื• ืขืœ ื”ื“ื•ื—ื•ืช ื”ืจื‘ืขื•ื ื™ื™ื ืฉืœ ื”ื”ื ื”ืœื”.
11:57
Over time, people do what you pay them to do.
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ืขื ื”ื–ืžืŸ, ืื ืฉื™ื ืขื•ืฉื™ื ืืช ืžื” ืฉืืชื ืžืฉืœืžื™ื ืœื”ื ืœืขืฉื•ืช. ืื ื”ื ื™ื‘ื™ื ื• ื›ืžื”
12:01
And if they judge how much they're going to get paid
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ืชืฉืœืžื• ืœื”ื ืขืœ ื‘ืกื™ืก ื”ื”ื•ืŸ ืฉื”ื ื”ืฉืงื™ืขื•,
12:06
on your capital that they've invested,
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12:09
based on the short-term returns,
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ื‘ืจื•ื•ื—ื™ื ืœื˜ื•ื•ื— ืงืฆืจ, ืชื’ืœื• ืฉื”ื ืžืงื‘ืœื™ื ื”ื—ืœื˜ื•ืช ืœื˜ื•ื•ื— ืงืฆืจ.
12:11
you're going to get short-term decisions.
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12:15
A lot more to be said about that.
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ื•ื™ืฉ ืขื•ื“ ื”ืจื‘ื” ืžืื•ื“ ืžื” ืœืืžืจ ื‘ื ื•ืฉื ื”ื–ื”.
12:17
Become a catalyst of change.
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ื”ื™ื• ืืชื ื”ื’ื•ืจืžื™ื ืœืฉื™ื ื•ื™, ืชืœืžื“ื• ืื—ืจื™ื, ืชืœืžื“ื• ื‘ืขืฆืžื›ื ื•ื“ื‘ืจื• ืื ืื ืฉื™ื ืขืœ ืื™ืš ืœื”ื‘ื™ื ืœืฉื™ื ื•ื™
12:19
Teach others, learn about it, talk about it.
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12:24
The movie is a movie version of the slideshow
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ื”ืกืจื˜ ื™ืฆื ืขื•ื“ ืžืขื˜ ืœืžืกื›ื™ื, ื”ืกืจื˜ ื”ื•ื ื’ืจืกื ืฉืœ ื”ืžืฆื’ืช
12:27
I gave two nights ago, except it's a lot more entertaining.
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ืฉื”ืฆื’ืชื™ ื›ืืŸ ืœืคื ื™ ื™ื•ืžื™ื™ื, ืคืจื˜ ืœื–ื” ืฉื”ื•ื ื™ื•ืชืจ ืžืขื ื™ื™ืŸ ื•ืžื‘ื“ืจ. ื”ื•ื ื™ืฆื ืœืžืกื›ื™ื ื‘ืžืื™.
12:31
And it comes out in May.
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12:34
Many of you here have the opportunity to ensure that a lot of people see it.
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ืœื”ืจื‘ื” ืžื›ื ื™ืฉ ืืช ื”ื”ื–ื“ืžื ื•ืช ืœื“ืื•ื’ ืœื›ืš ืฉื”ืจื‘ื” ืื ืฉื™ื ื™ืจืื• ืื•ืชื•.
12:40
Consider sending somebody to Nashville.
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ืชืฉืงืœื• ืืคื™ืœื• ืœืฉืœื•ื— ืžื™ืฉื”ื• ืœื ืฉื•ื•ื™ืœ, ืชื‘ื—ืจื• ืื“ื ืžืชืื™ื ืœื›ืš.
12:44
Pick well.
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12:46
And I am personally going to train people to give this slideshow --
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ื•ืื ื™ ืื™ืฉื™ืช ืื“ืจื™ืš ืื•ืชื• ื›ื™ืฆื“ ืœื”ืขื‘ื™ืจ ืืช ื”ืžืฆื’ืช ื”ื–ื•, ื›ืชื•ื‘ื” ืžื—ื“ืฉ,
12:50
re-purposed, with some of the personal stories obviously replaced
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ื ื—ืœื™ืฃ ื›ืžื” ืžื”ืกื™ืคื•ืจื™ื ื”ืื™ืฉื™ื™ื ื›ืžื•ื‘ืŸ, ื‘ื’ื™ืฉื” ื›ืœืœื™ืช ื™ื•ืชืจ.
12:55
with a generic approach,
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12:57
and it's not just the slides, it's what they mean.
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ืืœื• ืœื ืจืง ื”ืฉืงืคื™ื, ื–ื• ื”ืžืฉืžืขื•ืช ืžืื—ื•ืจื™ื”ื. ื•ื–ื• ื”ื“ืจืš ื‘ื” ื”ื ืžืชื—ื‘ืจื™ื ื™ื—ื“ ืœืžืฆื’ืช.
13:00
And it's how they link together.
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13:02
And so I'm going to be conducting a course this summer
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ืื ื™ ื’ื ืžืชื›ื ืŸ ืœื”ืขื‘ื™ืจ ืงื•ืจืก ื‘ืงื™ืฅ
13:06
for a group of people that are nominated by different folks
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ืœืงื‘ื•ืฆื” ืฉืœ ืื ืฉื™ื ืฉื™ื”ื™ื• ืžื•ืขืžื“ื™ื ืœื”ืขื‘ื™ืจ ืืช ื”ืžืฆื’ืช ื”ื–ื•,
13:10
to come and then give it en masse,
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13:12
in communities all across the country,
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ืœืงื‘ื•ืฆื•ืช ื’ื“ื•ืœื•ืช, ื‘ืงื”ื™ืœื•ืช ื‘ืจื—ื‘ื™ ื‘ืืจื”"ื‘.
13:15
and we're going to update the slideshow for all of them every single week,
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ืื ื—ื ื• ื ืขื“ื›ืŸ ืืช ื”ืฉืงืคื™ื ื‘ืื•ืคืŸ ืฉื‘ื•ืขื™
13:19
to keep it right on the cutting edge.
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ื›ื“ื™ ืœืฉืžื•ืจ ืื•ืชื ื‘ื—ื•ื“ ื”ื—ื ื™ืช.
13:22
Working with Larry Lessig, it will be, somewhere in that process,
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ื ืขื‘ื•ื“ ืขื ืœืืจื™ ืœืกื™ื’, ื›ืš ืฉืžืชื™ืฉื”ื• ื‘ืžื”ืœืš ื”ืชื”ืœื™ืš,
13:26
posted with tools and limited-use copyrights,
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ื”ืžืฆื’ืช ืชื”ื™ื” ืขื ื›ืœื™ื ื•ื–ื›ื•ื™ื•ืช ื™ื•ืฆืจื™ื ืคืชื•ื—ื•ืช ืœืฉื™ืžื•ืฉ ืžื•ื’ื‘ืœ,
13:31
so that young people can remix it and do it in their own way.
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ื›ืš ืฉืฆืขื™ืจื™ื ื™ื•ื›ืœื• ืœืขืจื•ืš ืื•ืชื ื‘ืื•ืคืŸ ืื™ืฉื™.
13:37
(Applause)
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(ืชืฉื•ืื•ืช ืžื”ืงื”ืœ)
13:40
Where did anybody get the idea
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ืžืื™ืคื” ื”ื‘ื™ืื• ืืช ื”ืจืขื™ื•ืŸ ืฉืฆืจื™ืš ืœื”ื™ื•ืช ื‘ืžืจื—ืง ื ื’ื™ืขื” ืžืคื•ืœื™ื˜ื™ืงื”?
13:41
that you ought to stay arm's length from politics?
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ื–ื” ืœื ืื•ืžืจ ืฉืื ืืชื” ืจืคื•ื‘ืœื™ืงื ื™ ืื ื™ ืžื ืกื” ืœืฉื›ื ืข ืื•ืชืš ืœื”ื™ื•ืช ื“ืžื•ืงืจื˜.
13:44
It doesn't mean that if you're a Republican,
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13:46
that I'm trying to convince you to be a Democrat.
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13:48
We need Republicans as well.
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ืื ื—ื ื• ืฆืจื™ื›ื™ื ื’ื ืจืคื•ื‘ืœื™ืงื ื™ื. ื–ื” ื”ื™ื” ื‘ืขื‘ืจ ื ื•ืฉื ืœืœื ืฉื™ื•ืš ืžืคืœื’ืชื™,
13:50
This used to be a bipartisan issue,
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13:52
and I know that in this group it really is.
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ื•ืื ื™ ื™ื•ื“ืข ืฉื”ืงื”ืœ ืคื” ืžื›ื™ืœ ืื ืฉื™ื ืžืฉื ื™ ื”ืฆื“ื“ื™ื. ืชื”ื™ื• ืคืขื™ืœื™ื ืคื•ืœื™ื˜ื™ืช.
13:54
Become politically active.
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13:56
Make our democracy work the way it's supposed to work.
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ืชื’ืจืžื• ืœื“ืžื•ืงืจื˜ื™ื” ืฉืœื ื• ืœืขื‘ื•ื“ ื›ืžื• ืฉื”ื™ื ืืžื•ืจื” ืœืขื‘ื•ื“.
13:59
Support the idea of capping carbon dioxide emissions --
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ืชืชืžื›ื• ื‘ื”ื’ื‘ืœืช ืคืœื™ื˜ืช ืคื—ืžืŸ ื“ื• ื—ืžืฆื ื™, ื–ื™ื”ื•ื ืฉื’ื•ืจื ืœืืคืงื˜ ื—ืžืžื”,
14:05
global warming pollution -- and trading it.
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ื•ืกื—ืจ ื‘ื•. ื–ื” ืžืื—ืจ ื•ื›ืœ ืขื•ื“ ืืจื”"ื‘ ืžื—ื•ืฅ ืœืžืขืจื›ืช ื”ืขื•ืœืžื™ืช,
14:07
Here's why: as long as the United States is out of the world system,
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14:12
it's not a closed system.
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ื–ื• ืœื ืžืขืจื›ืช ืกื’ื•ืจื”.
14:13
Once it becomes a closed system, with U.S. participation,
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ื‘ืจื’ืข ืฉื–ื• ืชื”ื™ื” ืžืขืจื›ืช ืกื’ื•ืจื”, ื™ื—ื“ ืขื ืืจื”"ื‘,
14:17
then everybody who's on a board of directors --
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ืื– ื›ืœ ืžื™ ืฉื ืžืฆืข ื‘ืจืืฉ ื—ื‘ืจ ืžื ื”ืœื™ื
14:20
how many people here serve on the board of directors
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ื›ืžื” ืžื›ื ื›ืืŸ ื™ื•ืฉื‘ื™ื ื‘ืจืืฉ ื—ื‘ืจ ื”ืžื ื”ืœื™ื ืฉืœ ื—ื‘ืจื”?
14:23
of a corporation?
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14:25
Once it's a closed system,
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ื‘ืจื’ืข ืฉื–ื• ืชื”ื™ื” ืžืขืจื›ืช ืกื’ื•ืจื”, ืชื”ื™ื” ืœื›ื ืื—ืจื™ื•ืช ื—ื•ืงื™ืช ืœืœื—ื•ืฅ ืขืœ ื”ืžื ื›"ืœ ืฉืœื›ื
14:26
you will have legal liability if you do not urge your CEO
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ืœื”ืฉื™ื’ ื”ื›ื ืกื” ืžืงืกื™ืžืœื™ืช ืžืฆืžืฆื•ื ื›ื›ืœ ื”ืืคืฉืจ ืฉืœ ืคืœื™ื˜ืช ืคื—ืžืŸ ื“ื• ื—ืžืฆื ื™ ื•ืกื—ืจ ื‘ื•.
14:33
to get the maximum income from reducing and trading the carbon emissions
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14:37
that can be avoided.
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ื›ื•ื—ื•ืช ื”ืฉื•ืง ื”ื—ื•ืคืฉื™ ื™ืคืขืœื• ืœืคืชื•ืจ ืืช ื”ื‘ืขื™ื” ืื ื ื•ื›ืœ ืœื”ืฉื™ื’ ืืช ื–ื”.
14:38
The market will work to solve this problem --
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14:43
if we can accomplish this.
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14:47
Help with the mass persuasion campaign that will start this spring.
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ืขื™ื–ืจื• ื‘ืžืกืข ื”ืฉื›ื ื•ืข ืฉื ืชื—ื™ืœ ื‘ืื‘ื™ื‘ ื”ืงืจื•ื‘.
14:50
We have to change the minds of the American people.
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ืื ื—ื ื• ืฆืจื™ื›ื™ื ืœืฉื›ื ืข ืืช ื”ืขื ื”ืืžืจื™ืงืื™, ืžืื—ืจ ื•ื›ืจื’ืข
14:53
Because presently, the politicians do not have permission
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ืœืคื•ืœื™ื˜ื™ืงืื™ื ืื™ืŸ ืžื ื“ื˜ ืœื‘ืฆืข ืืช ืžื” ืฉืฆืจื™ืš ืœืขืฉื•ืช.
14:56
to do what needs to be done.
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14:58
And in our modern country, the role of logic and reason no longer includes
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ื•ื‘ืžื“ื™ื ื” ืžื•ื“ืจื ื™ืช ื›ืžื• ืฉืœื ื•, ื”ืชืคืงื™ื“ ืฉืœ ื”ืœื•ื’ื™ืงื” ื•ื”ื”ื’ื™ื•ืŸ ืื™ื ื• ื›ื•ืœืœ
15:03
mediating between wealth and power the way it once did.
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ืชื™ื•ื•ืš ื‘ื™ืŸ ืขื•ืฉืจ ื•ืขืฆืžื” ืคื•ืœื™ื˜ื™ืช ื›ืžื• ืฉื”ื™ื” ื‘ืขื‘ืจ.
15:06
It's now repetition of short, hot-button, 30-second, 28-second television ads.
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ื›ืจื’ืข ืžื” ืฉืงื•ื‘ืข ื–ื• ืžื—ื–ื•ืจื™ื•ืช ืฉืœ ืคืจืกื•ืžื•ืช ื˜ืœื•ื•ื™ื–ื™ื” ืงืฆืจืฆืจื•ืช.
15:12
We have to buy a lot of those ads.
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ืื ื—ื ื• ืฆืจื™ื›ื™ื ืœืจื›ื•ืฉ ื”ืจื‘ื” ืคืจืกื•ืžื•ืช ื›ืืœื•.
15:15
Let's re-brand global warming, as many of you have suggested.
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ื‘ื•ืื• ื ืžืชื’ ืžื—ื“ืฉ ืืช ื”ื”ืชื—ืžืžื•ืช ื”ื’ืœื•ื‘ืœื™ืช, ื›ืžื• ืฉื”ืจื‘ื” ืžื›ื ื”ืฆื™ืขื•.
15:19
I like "climate crisis" instead of "climate collapse,"
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ืื ื™ ื‘ืขื“ ืœืงืจื•ื ืœื–ื” ืžืฉื‘ืจ ืืงืœื™ืžื™ ื‘ืžืงื•ื ื”ืชืžื•ื˜ื˜ื•ืช ืืงืœื™ืžื™ืช,
15:22
but again, those of you who are good at branding,
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ืื‘ืœ, ืืœื• ืžื›ื ืฉื˜ื•ื‘ื™ื ื‘ืžื™ืชื•ื’, ืื ื™ ื–ืงื•ืง ืœืขื–ืจืชื›ื ื‘ื ื•ืฉื.
15:24
I need your help on this.
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15:26
Somebody said the test we're facing now, a scientist told me,
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ืžื™ืฉื”ื• ืืžืจ ืœื™ ืฉื”ืžื‘ื—ืŸ ื‘ืคื ื™ื• ืื ื™ ืขื•ืžื“ื™ื ืขื›ืฉื™ื•, ืืžืจ ืืช ื–ื” ืžื“ืขืŸ,
15:30
is whether the combination of an opposable thumb
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ื”ื•ื ืขืœ ื”ืฉืืœื” ื”ืื ื”ืฉื™ืœื•ื‘ ื‘ื™ืŸ ืื’ื•ื“ืœ ื›ืืฆื‘ืข ื ื’ื“ื™ืช
15:34
and a neocortex is a viable combination.
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ื•ืงืœื™ืคืช ืžื•ื— ื”ื•ื ืฉื™ืœื•ื‘ ืชืงืฃ.
15:36
(Laughter)
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15:38
That's really true.
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ื–ื• ืฉืืœื” ื ื›ื•ื ื”. ืืžืจืชื™ ื‘ืคืขื ืฉืขื‘ืจื”, ื•ืื ื™ ืื•ืžืจ ืืช ื–ื” ืฉื•ื‘, ื–ื” ืœื ื ื•ืฉื ืคื•ืœื™ื˜ื™.
15:43
I said the other night, and I'll repeat now:
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15:46
this is not a political issue.
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15:48
Again, the Republicans here -- this shouldn't be partisan.
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ื•ื›ืžื•ื‘ืŸ ื”ืจืคื•ื‘ืœื™ืงื ื™ื ืฉื›ืืŸ, ืืชื ืœื ืฆืจื™ื›ื™ื ืœื”ืชื ื’ื“ ืื•ื˜ื•ืžื˜ื™ืช.
15:54
You have more influence than some of us who are Democrats do.
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ื™ืฉ ืœื›ื ื™ื•ืชืจ ื”ืฉืคืขื” ืžืืฉืจ ืœื—ืœืง ืžืืชื ื• ื”ื“ืžื•ืงืจื˜ื™ื.
15:58
This is an opportunity.
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ื–ื• ืžืžืฉ ื”ื–ื“ืžื ื•ืช. ื•ืœื ืจืง ื–ื”, ืืœื ื‘ืฉื™ืœื•ื‘ ืขื ื›ืœืœ ื”ืจืขื™ื•ื ื•ืช ื›ืืŸ,
15:59
Not just this, but connected to the ideas that are here,
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16:04
to bring more coherence to them.
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ืœื‘ื ื•ืช ืขืงื‘ื™ื•ืช ื•ืงื•ื”ื•ืจื ื˜ื™ื•ืช ื‘ืจืขื™ื•ื ื•ืช ื”ืืœื•.
16:07
We are one.
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ื›ื•ืœื ื• ืขื•ืœื ืื—ื“.
16:09
Thank you very much, I appreciate it.
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ืชื•ื“ื” ืจื‘ื” ืœื›ื, ื–ื” ืžืื•ื“ ื—ืฉื•ื‘ ืœื™.
16:11
(Applause)
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(ืชืฉื•ืื•ืช ืžื”ืงื”ืœ)
ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

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