Renny Gleeson: 404, the story of a page not found

Translator: Shqiponja Hoxha Reviewer: Iris Xholi

So what I want to try to do is tell a quick story

Ajo c'ka dua te bej eshte te tregoj nje histori te shkurter.

about a 404 page and a lesson that was learned as a result of it.

perafersisht 404 faqe edhe nje mesim-nxjerrje e mire si rezultat i kesaj.

But to start it probably helps to have an understanding

Por, ndoshta ndihmon qe para se te filloj te tregoj, duhet te ndaloj e te shpjegoj

of what a 404 page actually is.

se çfare eshte kjo " faqe 404".

The 404 page is that.

Kjo eshte faqja 404.

It's that broken experience on the Web.

eshte ajo eksperience e thyer ne Web.

It's effectively the default page

eshte faqja e parazgjedhur

when you ask a website for something and it can't find it.

kur i kerkon nje websajti diçka dhe nuk mund ta gjesh.

And it serves you the 404 page.

Faqia qe shfaqet ne kete rast eshte faqia 404.

It's inherently a feeling of being broken when you go through it.

Ndjesia qe perjeton kur shfaqet 404 eshte nje ndjesi mosfunksionimi.

And I just want you to think a little bit about, remember for yourself,

Mendoni per pak, rikthejuni kujteses,

it's annoying when you hit this thing.

eshte e bezdisshme kur te shfaqet dicka e tille.

Because it's the feeling of a broken relationship.

Eshte ndjesia e nje mardhenieje te mbaruar.

And that's where it's actually also interesting to think about,

Dicka tjeter interesante per te cilen ja vlen te mendosh eshte,

where does 404 come from?

prej nga vjen faqia 404?

It's from a family of errors actually --

Eshte si rezultat i nje sere gabimesh ne fakt--

a whole set of relationship errors,

nje seri gabimesh teknike,

which, when I started digging into them,

te cilat, teksa fillova te germoj me ne detaj,

it looks almost like a checklist for a sex therapist or a couples counselor.

dukeshin pothuajse si nje liste e nje seksolologu apo nje keshilluesi ciftesh.

You sort of get down there to the bottom and things get really dicey.

Eshte pothuajse sikur ti shkosh gjerave deri ne fund dhe aty gjerat marrin per ters.

(Laughter)

(Te qeshura)

Yes.

Po.

But these things are everywhere.

Gjera te ketij lloji i gjen ngado.

They're on sites big, they're on sites small.

I gjen ne site te medha apo te vogla.

This is a global experience.

Kjo eshte nje eksperience globale

What a 404 page tells you

Ajo cfare te thote ty faqja 404

is that you fell through the cracks.

eshte se ti shkele neper kalbesira.

And that's not a good experience

Dhe kjo nuk eshte aspak nje eksperience e mire

when you're used to experiences like this.

kur je mesuar tashme me eksperienca si keto.

You can get on your Kinect

Ti mund te hapesh Kinectin tend

and you can have unicorns dancing

dhe mund te shohesh njebriresha duke kercyer

and rainbows spraying out of your mobile phone.

dhe ylbera qe dalin nga telefoni yt celular.

A 404 page is not what you're looking for.

Faqia 404, nuk eshte ajo qe jeni duke kerkuar.

You get that, and it's like a slap in the face.

Ju del ajo, dhe eshte si nje shuplake ne fytyre.

Trying to think about how a 404 felt,

Duke u perpjekur te mendosh se si mund te jete ndjere faqia 404,

and it would be like if you went to Starbucks

do te qe njesoj sikurse te kishit shkuar ne Starbucks

and there's the guy behind the counter

dhe pas banakut te ish nje djale

and you're over there and there's no skim milk.

dhe ti e kupton se nuk ka qumesht te skremuar.

And you say, "Hey, could you bring the skim milk?"

Dhe ti thua, "Hej, a mund te me japesh pak qumesht te skremuar?"

And they walk out from behind the counter and they've got no pants on.

Ata dalin qe pas banakut dhe ti dallon qe ato nuk kane veshur pantallona.

And you're like, "Oh, I didn't want to see that."

Dhe ti reagon, "Oh, kjo nuk eshte aspak c'ka doja te shihja."

That's the 404 feeling.

Pak a shume, kjo eshte ndjesia e faqes 404.

(Laughter)

(Te qeshura)

I mean, I've heard about that.

Dua te them, kam degjuar per kete.

So where this comes into play and why this is important

Pra, kur ndodh dicka e tille dhe pse kjo eshte e rendesishme.

is I head up a technology incubator,

Kisha nje inkubator teknologjie,

and we had eight startups sitting around there.

me tete biznese te reja perqark.

And those startups are focused on what they are, not what they're not,

Dhe keto biznese te reja jane te fokusuara ne ate cka ato bejne dhe jo ne ato cka nuk bejne.

until one day Athletepath,

deri sa nje dite Athletepath,

which is a website that focuses on services for extreme athletes,

nje faqe web qe eshte e fokusuar ne sherbimet per atlete eksterme,

found this video.

gjeta kete video.

(Video) Guy: Joey!

(viedeo) Djali: Joey!

Crowd: Whoa!

Turrma: Whooa

Renny Gleeson: You just ... no, he's not okay.

Renny Glesson: Jo nuk....jo, ai nuk eshte ne rregull.

They took that video and they embedded it in their 404 page

Ata e moren ate video dhe e vendosen ne faqen 404

and it was like a light bulb went off for everybody in the place.

cka sherbeu si nje llampe qe u fik per te gjithe.

Because finally there was a page

Sepse me ne fund aty ishte nje faqe

that actually felt like what it felt like to hit a 404.

ku ndjehej sikunder ndjehej kur hyje ne 404.

(Laughter)

(Te qeshura)

(Applause)

(Duartrokitje)

So this turned into a contest.

Pra kjo u kthye ne nje gare.

Dailypath that offers inspiration

Dailypath offron inspirim

put inspiration on their 404 page.

vendosen inspirim ne faqen 404.

Stayhound, which helps you find pet sitters through your social network,

Stayhound, qe ndihmon gjetjen e kujdestareve per kafshet nepermjet rrjeteve sociale,

commiserated with your pet.

e misheruar me kafshen tuaj shtepiake.

Each one of them found this.

Secili nga ata e ka gjetur kete.

It turned into a 24-hour contest.

U kthye ne nje kontest 24 oresh.

At 4:04 the next day, we gave out $404 in cash.

Ne oren 4:04, te dites tjeter, ne dhame 404 $ para te thata.

And what they learned

Ajo qe mesuan

was that those little things, done right, actually matter,

ishte se ato gjerat e vogla, te bera mire, faktikisht kane rendesi,

and that well-designed moments can build brands.

dhe ato momente te mire-dizenjuara mund te ndertojne marka.

So you take a look out in the real world,

Pra, ne nje fare menyre mund te shohesh ne boten reale,

and the fun thing is you can actually hack these yourself.

dhe e bukura e kesaj eshte se mund ti piratosh vete.

You can type in an URL and put in a 404 and these will pop.

Mund te shtypesh nje URL dhe te futesh faqen 404 dhe ato te dalin.

This is one that commiserates with you.

Kjo eshte nje nga ato qe ju meshiron.

This is one that blames you.

Kjo eshte nje nga ato qe te bejne me faj.

This is one that I loved.

Kjo eshte nje nga ato qe doja.

This is an error page,

Kjo eshte nje faqe me probleme,

but what if this error page was also an opportunity?

po sikur problemi te ishte zgjedhja?

So it was a moment in time

Pra, ishte nje moment ne kohe

where all of these startups had to sit and think

ku te gjithe ato biznese te reja duhet te ulen dhe te mendojne

and got really excited about what they could be.

dhe entuziasmohen duke pritur se çka mund te jene.

Because back to the whole relationship issue,

Duke u kthyer prap ne çeshtjen e marredhenies,

what they figured out through this exercise

ajo qe ato zbuluan gjate ketij ushtrimi

was that a simple mistake can tell me what you're not,

ishte se nje gabim i vogel mund te me tregoj se çfar nuk je,

or it can remind me of why I should love you.

ose mund te me kujtoj se pse te dua.

Thank you.

Faleminderit.

(Applause)

(DUARTOKITJE)