Renny Gleeson: 404, the story of a page not found

Prevoditelj: Ivan Stamenković Recezent: Željko Babić

So what I want to try to do is tell a quick story

Htio bih vam ispričati kratku priču

about a 404 page and a lesson that was learned as a result of it.

o stranici 404 i o lekciji koju sam naučio zahvaljujući njoj.

But to start it probably helps to have an understanding

No, prvo bi bilo dobro razumjeti

of what a 404 page actually is.

što je zapravo stranica 404.

The 404 page is that.

Stranica 404 je ovo.

It's that broken experience on the Web.

To je ono pokvareno iskustvo na Webu.

It's effectively the default page

To je ona stranica koja se otvara

when you ask a website for something and it can't find it.

kad nešto zatražite od web stranice, a ona to ne može pronaći.

And it serves you the 404 page.

I onda vam prikaže stranicu 404.

It's inherently a feeling of being broken when you go through it.

Kad vam se to dogodi, tipičan je osjećaj da ne funkcionirate.

And I just want you to think a little bit about, remember for yourself,

Razmislite malo o tome, prisjetite se

it's annoying when you hit this thing.

kako je iritantno kada dođete do ove stranice.

Because it's the feeling of a broken relationship.

To je osjećaj propale veze.

And that's where it's actually also interesting to think about,

I tu je zanimljivo zapitati se

where does 404 come from?

odakle 404 dolazi?

It's from a family of errors actually --

To je zapravo iz obitelji grešaka --

a whole set of relationship errors,

cijeli skup grešaka u vezi,

which, when I started digging into them,

koje, kad počnemo kopati kroz njih,

it looks almost like a checklist for a sex therapist or a couples counselor.

izgledaju gotovo kao kontrolna lista seksualnog terapeuta ili savjetnika za parove.

You sort of get down there to the bottom and things get really dicey.

Dođete do dna i stvari postanu prilično sumnjive.

(Laughter)

(Smijeh)

Yes.

Da.

But these things are everywhere.

Ali ove stvari su svugdje.

They're on sites big, they're on sites small.

Nalaze se na velikim i malim stranicama.

This is a global experience.

To je globalno iskustvo.

What a 404 page tells you

Stranica 404 kaže vam

is that you fell through the cracks.

da ste propali kroz pukotine.

And that's not a good experience

A to nije dobro iskustvo

when you're used to experiences like this.

kad ste navikli na ovakva iskuva.

You can get on your Kinect

Možete pokrenuti svoj Kinect

and you can have unicorns dancing

i imati jednoroge koji plešu

and rainbows spraying out of your mobile phone.

i duge koje izlijeću iz vašeg mobitela.

A 404 page is not what you're looking for.

Stranica 404 nije ono što tražite.

You get that, and it's like a slap in the face.

Kad to dobijete, to je kao da vas je netko ošamario.

Trying to think about how a 404 felt,

Pokušajte zamisliti osjećaj 404,

and it would be like if you went to Starbucks

to bi bilo kao da odete u Starbucks

and there's the guy behind the counter

i ondje je tip iza pulta

and you're over there and there's no skim milk.

i vi ste ondje, a nema obranog mlijeka.

And you say, "Hey, could you bring the skim milk?"

I vi kažete, "Hej, možete li mi donijeti obrano mlijeko?"

And they walk out from behind the counter and they've got no pants on.

A on iziđe iza pulta i nema hlače.

And you're like, "Oh, I didn't want to see that."

A vi ste kao, "Opa, to nisam htio vidjeti."

That's the 404 feeling.

To je osjećaj 404.

(Laughter)

(Smijeh)

I mean, I've heard about that.

Mislim, čuo sam za to.

So where this comes into play and why this is important

Dakle, gdje ovo dolazi do izražaja i zašto je važno...

is I head up a technology incubator,

Zaputim se ja u tehnološki inkubator

and we had eight startups sitting around there.

gdje smo imali osam startup-ova.

And those startups are focused on what they are, not what they're not,

Ti startup-ovi fokusirani su na ono što oni jesu, a ne na ono što nisu,

until one day Athletepath,

sve dok jednog dana Athletepath,

which is a website that focuses on services for extreme athletes,

stranica koja nudi usluge za ekstremne sportaše,

found this video.

nije našao ovaj video.

(Video) Guy: Joey!

(Video) Tip: Joey!

Crowd: Whoa!

Rulja: Whoa!

Renny Gleeson: You just ... no, he's not okay.

Renny Gleeson: Vi jednostavno ... ne, on nije dobro.

They took that video and they embedded it in their 404 page

Uzeli su tu snimku i uklopili je u svoju stranicu 404

and it was like a light bulb went off for everybody in the place.

i to je bilo kao da se svima upalila žarulja.

Because finally there was a page

Jer napokon je postojala stranica

that actually felt like what it felt like to hit a 404.

koja je prikazivala kako se osjećate kad naletite na 404.

(Laughter)

(Smijeh)

(Applause)

(Pljesak)

So this turned into a contest.

To se pretvorilo u natjecanje.

Dailypath that offers inspiration

Dailypath, koji nudi nadahnuće,

put inspiration on their 404 page.

stavio je nadahnuće na svoju stranicu 404.

Stayhound, which helps you find pet sitters through your social network,

Stayhound, koji vam pomaže naći čuvanje za vaše kućne ljubimce putem vaše drušvene mreže,

commiserated with your pet.

suosjećao je s vašim ljubimcem.

Each one of them found this.

Svi su pronašli ovo.

It turned into a 24-hour contest.

To se pretvorilo se u 24-satno natjecanje.

At 4:04 the next day, we gave out $404 in cash.

U 4:04 sljedećeg dana, dali smo 404$ u gotovini.

And what they learned

Tako su naučili

was that those little things, done right, actually matter,

da su te male stvari, kad ih se napravi kako treba, zaista važne,

and that well-designed moments can build brands.

i ti dobro dizajnirani trenuci mogu stvoriti marke.

So you take a look out in the real world,

Pogledate u stvarni svijet,

and the fun thing is you can actually hack these yourself.

i zabavno je da takve stranice možete izraditi i sami.

You can type in an URL and put in a 404 and these will pop.

Možete upisati adresu i staviti 404 i pojavit će se ovo.

This is one that commiserates with you.

Ova stranica suosjeća s vama.

This is one that blames you.

Ova vas okrivljuje.

This is one that I loved.

Ova mi se jako svidjela.

This is an error page,

Ovo je stranica greške,

but what if this error page was also an opportunity?

ali što ako je ta stranica greške istovremeno i prilika?

So it was a moment in time

To je bio trenutak u vremenu

where all of these startups had to sit and think

kad su svi ovi startupi počeli razmišljati

and got really excited about what they could be.

i zaista se uzbudili oko toga što bi mogli biti.

Because back to the whole relationship issue,

Kad se vratimo na cijeli problem veza,

what they figured out through this exercise

kroz ovu su vježbu shvatili

was that a simple mistake can tell me what you're not,

da mi jednostavna greška može reći što vi niste,

or it can remind me of why I should love you.

a može me i podsjetiti zašto vas volim.

Thank you.

Hvala vam.

(Applause)

(Pljesak)