Joe Smith: How to use a paper towel

35,821 views ใƒป 2015-07-15

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

ืžืชืจื’ื: Shlomo Adam ืžื‘ืงืจ: Sigal Tifferet
00:12
Five hundred seventy-one million
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ื—ืžืฉ ืžืื•ืช ืฉื‘ืขื™ื ื•ืื—ืช ืžื™ืœื™ื•ืŸ
00:16
two hundred thirty thousand pounds of paper towels
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ื•ืžืืชื™ื ื•ืฉืœื•ืฉื™ื ืืœืฃ ืœื™ื‘ืจื•ืช ืฉืœ ืžื’ื‘ื•ื ื™ ื ื™ื™ืจ
00:22
are used by Americans
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ืžืฉืžืฉื™ื ืืช ื”ืืžืจื™ืงืื™ื
00:24
every year.
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ืžื™ื“ื™ ืฉื ื”.
00:28
If we could -- correction, wrong figure --
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ืื™ืœื• ื™ื›ื•ืœื ื• -- ืกืœื™ื—ื”, ืžืกืคืจ ืœื ื ื›ื•ืŸ --
00:31
13 billion used every year.
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13 ืžื™ืœื™ืืจื“ ืžื™ื“ื™ ืฉื ื”.
00:33
If we could reduce the usage of paper towels,
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ืืœื™ื• ื™ื›ื•ืœื ื• ืœืฆืžืฆื ืืช ื”ืฉื™ืžื•ืฉ ื‘ืžื’ื‘ื•ื ื™ ื ื™ื™ืจ,
00:36
one paper towel per person per day,
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ืœืžื’ื‘ื•ืŸ ื ื™ื™ืจ ืื—ื“ ืœื™ื•ื ืœืื“ื,
00:39
571,230,000 pounds of paper not used.
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571,230,000 ืœื™ื‘ืจื•ืช ืžื’ื‘ื•ื ื™ ื ื™ื™ืจ ืœื ื™ื”ื™ื• ื‘ืฉื™ืžื•ืฉ.
00:46
We can do that.
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ืื ื• ื™ื›ื•ืœื™ื ืœืขืฉื•ืช ื–ืืช.
00:48
Now there are all kinds of paper towel dispensers.
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ื™ืฉ ื›ืœ ืžื™ื ื™ ืžืชืงื ื™ื ืฉืœ ืžื’ื‘ื•ื ื™ ื ื™ื™ืจ.
00:52
There's the tri-fold. People typically take two or three.
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ื™ืฉื ื• ืžืชืงืŸ ื”ืžื’ื‘ื•ื ื™ื ื”ืžืงื•ืคืœื™ื. ืื ืฉื™ื ื‘ื“"ื› ืœื•ืงื—ื™ื 2 ืื• 3 ื‘ื™ื—ื“.
00:56
There's the one that cuts it, that you have to tear off.
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ื™ืฉื ื• ื”ืžืชืงืŸ ืฉื‘ื• ืฆืจื™ืš ืœืชืœื•ืฉ ืื•ืชื.
01:01
People go one, two, three, four, tear.
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ืื ืฉื™ื ืžื•ืฉื›ื™ื ืคืขื, ืคืขืžื™ื™ื, 3 ืคืขืžื™ื, 4 ืคืขืžื™ื ื•ืชื•ืœืฉื™ื.
01:03
This much, right?
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ื›ื–ืืช ื›ืžื•ืช, ื›ืŸ?
01:04
There's the one that cuts itself.
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ื™ืฉ ื”ืžืชืงืŸ ืฉื—ื•ืชืš ื‘ืขืฆืžื•.
01:07
People go, one, two, three, four.
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ืื ืฉื™ื ืžื•ืฉื›ื™ื ืคืขื, ืคืขืžื™ื™ื, 3 ืคืขืžื™ื, 4 ืคืขืžื™ื.
01:11
Or there's the same thing, but recycled paper,
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ื•ื™ืฉ ืžืชืงืŸ ื–ื”ื”, ืื‘ืœ ืขื ื ื™ื™ืจ ืžืžื•ื—ื–ืจ,
01:15
you have to get five of those because they're not as absorbent, of course.
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ืฆืจื™ืš ืœืงื—ืช ื—ืžื™ืฉื” ืžืืœื” ื›ื™ ื”ื ืกื•ืคื’ื™ื ืคื—ื•ืช, ื›ืžื•ื‘ืŸ.
01:20
The fact is, you can do it all with one towel.
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ื”ืขื•ื‘ื“ื” ื”ื™ื ืฉืืคืฉืจ ืœืขืฉื•ืช ืืช ื”ื›ืœ ืขื ืžื’ื‘ื•ืŸ ืื—ื“.
01:26
The key, two words:
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ื”ืžืคืชื— ื”ื•ื ืฉืชื™ ืžืœื™ื:
01:28
This half of the room, your word is "shake."
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ื—ืฆื™ ื”ืื•ืœื ื”ื–ื”, ื”ืžื™ืœื” ืฉืœื›ื ื”ื™ื "ื ื™ืขื•ืจ."
01:33
Let's hear it. Shake. Louder.
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ื‘ื•ืื• ื ืฉืžืข ืืช ื–ื” ื ื™ืขื•ืจ. ื—ื–ืง ื™ื•ืชืจ.
01:35
Audience: Shake.
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ืงื”ืœ: ื ื™ืขื•ืจ.
01:36
Joe Smith: Your word is "fold."
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ื’'ื• ืกืžื™ืช: ื”ืžื™ืœื” ืฉืœื›ื ื”ื™ื "ืงื™ืคื•ืœ."
01:38
Audience: Fold.
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ืงื”ืœ: ืงื™ืคื•ืœ.
01:40
JS: Again.
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01:40
Audience: Fold. JS: Really loud.
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ื’'"ืก: ืขื•ื“ ืคืขื.
ืงื”ืœ: ืงื™ืคื•ืœ ื’'"ืก: ื‘ืงื•ืœ ืจื.
01:43
Audience: Shake. Fold.
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ืงื”ืœ: ื ื™ืขื•ืจ. ืงื™ืคื•ืœ.
01:44
JS: OK. Wet hands.
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ื’'"ืก: ืื•ืงื™ื™. ื”ื ื” ื”ื™ื“ื™ื™ื ืจื˜ื•ื‘ื•ืช.
01:48
Shake -- one, two, three, four, five, six, seven, eight, nine, 10, 11, 12.
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ื ื™ืขื•ืจ - ืคืขื, ืคืขืžื™ื™ื, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12.
01:53
Why 12? Twelve apostles, twelve tribes,
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ืžื“ื•ืข 12? 12 ื”ืฉืœื™ื—ื™ื, 12 ื”ืฉื‘ื˜ื™ื,
01:56
twelve zodiac signs, twelve months. The one I like the best:
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12 ื”ืžื–ืœื•ืช, 12 ื—ื•ื“ืฉื™ื, ื•ื”ื›ื™ ืื”ื•ื‘ ืขืœื™:
02:00
It's the biggest number with one syllable.
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ื”ืžืกืคืจ ื”ื›ื™ ื’ื“ื•ืœ ื‘ืื ื’ืœื™ืช ื‘ืขืœ ื”ื‘ืจื” ืื—ืช.
02:02
(Laughter)
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[ืฆื—ื•ืง]
02:07
Tri-fold. Fold ...
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ืžื’ื‘ื•ื ื™ื ืžืงื•ืคืœื™ื: ืงื™ืคื•ืœ...
02:14
Dry.
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ื•ื–ื” ื™ื‘ืฉ.
02:15
(Applause)
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[ืžื—ื™ืื•ืช ื›ืคื™ื™ื]
02:20
Audience: Shake.
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ืงื”ืœ: ื ื™ืขื•ืจ
02:25
Fold.
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ืงื™ืคื•ืœ.
02:28
JS: Cuts itself. Fold. The fold is important
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ื’"ืก: ื—ื™ืชื•ืš ืขืฆืžื™. ืงื™ืคื•ืœ. ื”ืงื™ืคื•ืœ ื—ืฉื•ื‘
02:30
because it allows interstitial suspension.
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ื›ื™ ื”ื•ื ืžืืคืฉืจ ื”ื™ื•ื•ืฆืจื•ืช ืฉืœ ืชืžื™ืกื” ื‘ื™ืŸ-ืฉื›ื‘ืชื™ืช.
02:35
You don't have to remember that part, but trust me.
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ืืชื ืœื ื—ื™ื™ื‘ื™ื ืœื–ื›ื•ืจ ืืช ื–ื”, ืื‘ืœ ืชืกืžื›ื• ืขืœื™.
02:38
(Laughter)
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[ืฆื—ื•ืง]
02:43
Audience: Shake. Fold.
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ืงื”ืœ: ื ื™ืขื•ืจ. ืงื™ืคื•ืœ.
02:50
JS: Cuts itself.
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ื’'"ืก: ืžื’ื‘ื•ืŸ ืžื—ื™ืชื•ืš ืขืฆืžื™.
02:55
You know the funny thing is,
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ืืชื ื™ื•ื“ืขื™ื ืžื” ืžืฆื—ื™ืง?
02:56
I get my hands drier than people do with three or four,
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ืื ื™ ืžื™ื™ื‘ืฉ ืืช ื™ื“ื™ ื™ื•ืชืจ ื˜ื•ื‘ ืžืืœื” ืฉืžืฉืชืžืฉื™ื ื‘-3 ืื• ื‘-4,
02:59
because they can't get in between the cracks.
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ื›ื™ ื”ืžื’ื‘ื•ื ื™ื ืœื ืžื’ื™ืขื™ื ืืœ ื‘ื™ืŸ ื”ืกื“ืงื™ื.
03:01
If you think this isn't as good...
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ืื ื ืจืื” ืœื›ื ืฉื–ื” ืœื ื˜ื•ื‘ ื‘ืื•ืชื” ืžื™ื“ื”...
03:04
Audience: Shake. Fold.
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ืงื”ืœ: ื ื™ืขื•ืจ. ืงื™ืคื•ืœ.
03:13
JS: Now, there's now a real fancy invention,
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ื’'"ืก: ื™ืฉ ืขื›ืฉื™ื• ื”ืžืฆืื” ืžืžืฉ ืžืคื•ื ืคื ืช,
03:16
it's the one where you wave your hand
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ื–ื• ืฉืžืขื‘ื™ืจื™ื ืืช ื”ื™ื“
03:19
and it kicks it out.
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ื•ื”ืžืชืงืŸ ืžื•ืฆื™ื ืืช ื”ืžื’ื‘ื•ืŸ.
03:20
It's way too big a towel.
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ื–ื”ื• ืžื’ื‘ื•ืŸ ื’ื“ื•ืœ ืžื“ื™.
03:22
Let me tell you a secret.
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ืื’ืœื” ืœื›ื ืกื•ื“.
03:24
If you're really quick, if you're really quick --
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ืื ืชื”ื™ื• ืžืกืคื™ืง ืžื”ื™ืจื™ื --
03:26
and I can prove this --
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ื•ืื ื™ ื™ื›ื•ืœ ืœื”ื•ื›ื™ื— ืืช ื–ื” --
03:27
this is half a towel from the dispenser in this building.
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ื–ื”ื• ื—ืฆื™ ืžื’ื‘ื•ืŸ ืžืžืชืงืŸ ืฉื ืžืฆื ื‘ื‘ื ื™ื™ืŸ ื”ื–ื”.
03:32
How? As soon as it starts, you just tear it off.
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ืื™ืš? ื‘ืจื’ืข ืฉื–ื” ืžืชื—ื™ืœ, ืืชื ืงื•ืจืขื™ื ืืช ื–ื”.
03:35
It's smart enough to stop.
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ื”ืžื›ืฉื™ืจ ืžืกืคื™ืง ื—ื›ื ื›ื“ื™ ืœืขืฆื•ืจ.
03:37
And you get half a towel.
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ื•ื™ืฉ ืœื›ื ื—ืฆื™ ืžื’ื‘ื•ืŸ.
03:41
Audience: Shake. Fold.
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ืงื”ืœ: ื ื™ืขื•ืจ. ืงื™ืคื•ืœ.
03:54
JS: Now, let's all say it together. Shake. Fold.
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ื’'"ืก: ื›ืขืช ื”ื‘ื” ื ืืžืจ ืืช ื–ื” ื›ื•ืœื ื• ื‘ื™ื—ื“. ื ื™ืขื•ืจ. ืงื™ืคื•ืœ.
04:01
You will for the rest of your life remember those words
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ืืชื ืชื–ื›ืจื• ืขื“ ืกื•ืฃ ื—ื™ื™ื›ื ืืช ื”ืžืœื™ื ื”ืืœื”.
04:05
every time you pick up a paper towel.
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ื‘ื›ืœ ืคืขื ืฉืชื™ืงื—ื• ืžื’ื‘ื•ืŸ ื ื™ื™ืจ.
04:08
And remember, one towel per person for one year --
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ื•ื–ื™ื›ืจื•: ืžื’ื‘ื•ืŸ ืื—ื“ ืœืื™ืฉ ืžื™ื“ื™ ื™ื•ื, ื‘ืžืฉืš ืฉื ื” ืฉืœืžื” --
04:13
571,230,000 pounds of paper. No small thing.
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571,230,000 ืœื™ื‘ืจื•ืช ื ื™ื™ืจ. ื–ื” ืœื ืžืขื˜.
04:18
And next year, toilet paper.
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ื•ื‘ืฉื ื” ื”ื‘ืื” - ื ื™ื™ืจ ื˜ื•ืืœื˜.
04:20
(Laughter)
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[ืฆื—ื•ืง]
ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

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